MVNO Concept Min
MVNO Concept Min
MVNO Concept Min
MNOs in U.A.E.:
Etisalat, du
MVNO Concept
MVNO: Mobile Virtual Network Operator
MVNO has an agreement with the MNO
MVNO is using the wireless infrastructure of the MNO
MVNO is using the MNOs radio frequency
MVNO has its own Marketing & Sales division
MVNO might have its own billing system
MVNO might have its own customer care service
MNO customer
MNO customer
MVNO customer
MVNO customer
The MVNO is using the existing network for his own customers
The MVNO is paying a fee for each phone call to the MNO
MVNO Concept
Why MVNO ?
MVNO can approach new target groups which are difficult to explore for the MNO
e.g. customers with low budgets
MVNO is bringing more utilisation to MNOs existing network (more phone calls)
MVNO usually has a different mobile phone tariff system, e.g. flat rates
Gain market share for MNOs
Very interesting EXIT scenario for investors (very large ROI*)
MVNO Concept
Steps to establish an MVNO system
Obtaining a MVNO license
Negotiating with existing MNOs about an agreement to use their infrastructure
System integration: Synchronisation between MNO and MVNO software
Marketing and Sales activities, including SIM card production
Establishing a Billing System
Establishing a Customer Care System
=> Go live
MVNO Concept
Countries with MVNO systems
-> Europe
United Kingdom
MNOs:
Vodafone, EE, O2 ,3
MVNOs: Virgin Mobile, Tesco, Unicom etc.
>90 MVNOs (!)
Germany
MNOs:
Telekom, Vodafone, E-Plus, O2
MVNOs: Base, Aldi Talk, Tchibo etc.
> 120 MVNOs (!)
Denmark
MNOs:
TDC, Telenor, Telia, 3
MVNOs: MTEL, ComX, Uni-tel, etc.
58 MVNOs (!)
France
MNOs:
Orange, SFR, Bouyges, Free Mobile
MVNOs: Cofidis, Prixtel, Budget etc.
65 MVNOs (!)
...
Saudi Arabia
MNOs:
STC, Zain, Mobily
MVNOs: nil, 6 licenses to be issued soon (!)
saturated markets
Oman
MNOs:
MVNOs:
Nigeria
MNOs:
MVNOs:
Sudan
MNOs:
MVNOs:
future!
emerging markets