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    Aachi Masala

    Uploaded by

    pawan
    The document discusses Aachi Masala, an Indian spice company. It provides a SWOT analysis, noting strengths like easy availability of raw materials, and weaknesses such as higher transportation costs compared to other industries. It also examines opportunities in the global Indian population and threats from increased competition. Currently, Aachi Masala dominates the southern Indian market and is expanding to north India using unique packaging, shelf-stable products, and affordable prices. The company's strategy to increase market share in north India includes expanding total market, adding customers through packaging, advertising, finding customer needs, and offering various affordable masala flavors.

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    Aachi Masala

    Uploaded by

    pawan
    2K views2 pages
    The document discusses Aachi Masala, an Indian spice company. It provides a SWOT analysis, noting strengths like easy availability of raw materials, and weaknesses such as higher transportation costs compared to other industries. It also examines opportunities in the global Indian population and threats from increased competition. Currently, Aachi Masala dominates the southern Indian market and is expanding to north India using unique packaging, shelf-stable products, and affordable prices. The company's strategy to increase market share in north India includes expanding total market, adding customers through packaging, advertising, finding customer needs, and offering various affordable masala flavors.

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    AACHI MASALA

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    The document discusses Aachi Masala, an Indian spice company. It provides a SWOT analysis, noting strengths like easy availability of raw materials, and weaknesses such as higher transportation costs compared to other industries. It also examines opportunities in the global Indian population and threats from increased competition. Currently, Aachi Masala dominates the southern Indian market and is expanding to north India using unique packaging, shelf-stable products, and affordable prices. The company's strategy to increase market share in north India includes expanding total market, adding customers through packaging, advertising, finding customer needs, and offering various affordable masala flavors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views2 pages

    Aachi Masala

    Uploaded by

    pawan
    The document discusses Aachi Masala, an Indian spice company. It provides a SWOT analysis, noting strengths like easy availability of raw materials, and weaknesses such as higher transportation costs compared to other industries. It also examines opportunities in the global Indian population and threats from increased competition. Currently, Aachi Masala dominates the southern Indian market and is expanding to north India using unique packaging, shelf-stable products, and affordable prices. The company's strategy to increase market share in north India includes expanding total market, adding customers through packaging, advertising, finding customer needs, and offering various affordable masala flavors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Pawan Santhosh reddy

    F20003

    AACHI MASALA

    1) SWOT analysis

    STRENGTHS

     It is one of the fastest growing industries


     The exports of the spice industry are increasing day by day
     Easy availability of raw materials and manpower
     Less investment is required
     No substitute available
     Available at grocery and retail outlets owing to good distribution
     Unique packing
    WEAKNESS

     Transportation cost is higher as compared to the other industry


     The products cant be stored for long time
     Environment factors affect the raw materials so, final products can be affected
    OPPORTUNITIES

     Immense export opportunities targeting the Indian population abord


     Opportunity to tie up with new trade partners such as restaurant
     Increase product line with associated products such as masala for cooking non-
    vegetarian products
    THREATS

     Increased competition in the branded masala segment by local regional players


     Competitors like Shakthi masala products, Sampoorn masala etc

    2) Current market situation of aachi


    Aachi masala is the power brand in the southern belt for its south Indian range of
    masalas. Now it is grown from masala brand to FMCG company. Unlike south Indian
    masalas, the north Indian masalas have a unique taste and flavour where a distinct
    combination of spices are used. Now the current market situation of aachi masala is
    dominant by its unique packing strategy, which gives its products a longer shelf life,
    and a pocket friendly pricing strategy helps the company to take its range
    successfully to the northern and eastern regions of the country.
    3) Strategy to increase the market share in north India
     Expanding total market share
     Adding new customers by making unique packing
     By the help of advertisements, it can attract many new customers
     Trying and finding new ways to use the brand can also help to increase market
    share.
     Try and find the customer needs
     Try and offer the customers different flavours of masala according to their taste
    preference.
    Pawan Santhosh reddy
    F20003

     Pocket friendly pricing strategy is also very helpful in developing aachi masala in
    north India

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