Our Shopping Experience Is Changing Our Approach: Customer, Data and Technology

Our shopping experience
is changing…
We want something personal, to buy or – even better – try out the right product or service.
We want it to be meaningful and convenient.
At Lagash we help the Retail sector by bringing them closer to their customers so they can find the right product in a
meaningful way through insight analytics, scalable platforms for consistent experiences and process digitization.
Our Approach: Customer,

Data and Technology
From logistics, operations, and online digital journeys to in-store experiences – at Lagash we help the Retail
sector by envisioning the Modern Digital Store.
The Digital Store

The Customer The Product The Store Associate Technology
The Digital Store is all about knowing and connecting with

customers, transcending the physical store into the digital world Bringing together
and integrating it with the ecosystem. In this way, the Digital the Customer,
Store brings together the customer, the store associate, intelli-
gent products and the right technology.
Store Associate,
the Product, and
At Lagash, we help connect the dots and enable the core digital
capabilities needed to create the Modern Digital Store.
Technology
Our Vision
Our vision of the Store of
the Future is one in which
Experience is the Business.
In terms of loyalty, it means having the right convenient local store, potential customers
product, providing personalization alterna- can pick up online orders after work (and why
tives in all interactions, delivering a convenient not, take a few additional items with them.)
and meaningful experience, and offering
try-first or subscription-based options. Facilitating the last mile delivery is just one
example of a B2B approach that benefits all
Let’s use a grocery store as an example. The parties. In the near future, retailers will
future store is a local and known store in the increasingly need to do B2B through integrat-
neighborhood, with assorted items relevant to ed and automated digital channels.
the people that live nearby.
Consider the following example, in which your
In order to be relevant to local customers, refrigerator will order food for you by analyz-
large retail stores need to geo-target potential ing your preferences and tracking what is
consumers with their marketing campaigns, currently in your fridge. It could, for instance,
making sure they are never out of stock of suggest a risotto for this Friday night’s dinner
preferred items. and order extra groceries automatically.
Due to its smaller size/ format, the store also As food ordering is made autonomously,
needs to select the right products to keep in people don’t select particular brands or stores
stock, as they cannot afford having much – those decisions are made for you. This is a
variety. This requires analytical capabilities similar case to Alexa or Google Home-type
and knowledge of consumer behavior in terms devices ordering products for you. Decisions
of preferred brands, products, seasonality, are delegated to the channel with analytical
social interests, etc. capabilities.
Local shops can also work as a last mile deliv- Last but not least, a subscription-based alter-
ery or pickup center for the customer’s favorite native is definitely an approach that will allow
online brands. By ordering products online and brands to truly and better understand more
having them delivered to the nearest, most about consumer behavior.
Designing a subscription-based service that is both
convenient and value-based is not easy, but if done
Lagash can help by
correctly will create a bond with your consumers connecting the dots,
and provide great insight.
from envisioning to
Consider a fashion store providing new outfits regu-
larly without the customer needing to manually pick
capability enablement.
or select styles. Amazon Subscribe & Save is a good We work on the following
example of this model for everyday articles valued
by consumers. Digital Strategy Pillars
for Retail:
1. Consumer and Product

Analytics
A Modern Data & Insight Strategy
provides a unified view of the customer
and helps identify the right products
2. Customer Experience Made possible by conducting Design &
Innovation & Journey Discovery processes and implementing

cognitive capabilities for customer-facing
Discovery processes
3. Agility & Efficiency

Prioritized and put into play by designing
automation workflows

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Our shopping experience

Our Approach: Customer,

The Digital Store

The Digital Store is all about knowing and connecting with

1. Consumer and Product

2. Customer Experience Made possible by conducting Design &

Innovation & Journey Discovery processes and implementing

3. Agility & Efficiency

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