Corporate Social Responsibility:Initiatives and

Examples
Anand Corporate Services Limited

Anand has a longstanding commitment to addressing the needs of the society, in view of its belief that for any
economic development to be meaningful, the benefits from the business must trickle down to the society at
large.Anand is of the firm view that the corporate goals must be aligned with the larger societal goals. 25 years
ago, the SNS Foundation, an expression of Anand’s corporate social responsibility, was born. The objective of
SNS foundation was comprehensive community development. The Foundation has created programs in the
fields of health, education, natural resource management and life skills training, only to make sure that fellow
humans could breathe easy.

The long term goal of Anand CSR is to implement concepts like ‘Zero Tolerance Zone for Child Labour’, ‘Zero
Waste Zone’ using strategies like Reduce, Recycle and Reuse not only at Anand/SNSF locations but extend to
Anand residential areas.

Aptech Limited

Aptech Limited, a leading education player with a global presence, has played an extensive and sustained role in
encouraging and fostering education throughout the country since inception.As a global player with complete
solutions-providing capability, Aptech has a long history of participating in community activities. It has, in
association with leading NGOs, provided computers at schools, education to the underprivileged and conducted
training and awareness-camps.

Aptech students donated part of the proceeds from the sale of their art work to NGOs. To propagate education
among all sections of the society throughout the country, especially the underprivileged, Aptech fosters tie-ups
with leading NGOs throughout the country, including the Barrackpur-based NGO, Udayan, a residential school
for children of leprosy patients in Barrackpur, established in 1970.The company strongly believes that education
is an integral part of the country’s social fabric and works towardssupporting basic education and basic computer
literacy amongst the underprivileged children in India.

Avon Cycle Limited

The poor and ignorant of India’s rural population turnto nearest towns and cities for healthcare. They face
indifferenceand exploitation. Hope gives way to despair.This gave inspiration to AVON for locating
MATAKAUSHALYA DEVI, PAHWA CHARITABLE HOSPITAL.Mr. Sohan Lal Pahwa, AVON's Chairman and
Principal Trustee of the hospital,spent a good part of his workinglife devoted to philanthropy. The hospital, in its
5th yearof inception, has risen to serve a model healthcare facility boasting of some bold experiments in its very
early yearsof existence. It’s support since inception has been of the order of Rs. 3 crore to date and it continues
uninterrupted.Reaching out to the needy farther afield, the hospitalholds regular camps in surrounding villages to
propagate scientific approach to healthcare. Recently the hospital took the social responsibility concept a step
further and formulated a scheme titled 'Celebrated Female Child' to enable and inspire positive and enduring
environment for society's all–consuming passion for 'sons only' to end.

CISCO System Inc.

Philanthropy at Cisco is about building strong and productive global communities - communities in which every
individual has the means to live, the opportunity to learn, and the chance to give back. The company pursues a
strong “triple bottom line” which is described as profits, people and presence. The company promotes a culture
of charitable giving and connects employees to nonprofit organizations serving the communities where they live.
Cisco invests its best-in-class networking equipment to those nonprofit organizations that best put it to work for
their communities, eventuating in positive global impact. It takes its responsibility seriously as a global citizen.
Education is a top corporate priority for Cisco, as it is the key to prosperity and opportunity.

ICICI Bank Ltd

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The Social Initiatives Group (SIG) of ICICI Bank Ltd works with a mission to build the capacities of the poorest of
the poor to participate in the larger economy. The group identifies and supports initiatives designed to break the
intergenerational cycle of poor health and nutrition, ensure essential early childhood education and schooling as
well as access to basic financial services.Thus, by promoting early child health, catalyzing universal elementary
education and maximizing access to micro financial services, ICICI Bank believes that it can build the capacities
of India’s poor to participate in larger socio-economic processes and thereby spur the overall development of the
country. The SIG works by understanding the status of existing systems of service delivery and identifying critical
knowledge and practice gaps in their functioning. It locates cost effective and scalable initiatives and approaches
that have the potential to address these gaps and supports research to understand their impact. This is
undertakenin collaboration with research agencies, nongovernmental organisations (NGOs), companies,
government departments, local stakeholders and international organisations.

Infosys Technologies Limited

Infosys is actively involved in various community development programs.Infosys promoted, in 1996, the Infosys
Foundation as a not-for-profit trust to which it contributes up to 1%PAT every year. Additionally, the Education
and ResearchDepartment (E&R) at Infosys also works with employee volunteers on community development
projects. Infosys leadership has set examples in the area of corporate citizenship and has involved itself actively
in key national bodies. They have taken initiatives to work in the areas of Research and Education, Community
Service,Rural Reach Programme, Employment, Welfare activities undertaken by the Infosys Foundation,
Healthcare for the poor, Education and Arts & Culture.

ITC Limited

ITC partnered the Indian farmer for close to a century. ITC is now engaged in elevating this partnership to a new
paradigm by leveraging information technology through its trailblazing 'e-Choupal' initiative. ITC is significantly
widening its farmer partnerships to embrace a host of value-adding activities: creating livelihoods
by helping poor tribals make their wastelands productive; investing in rainwater harvesting to bring much-needed
irrigation to parched drylands; empowering rural women by helping them evolve into entrepreneurs; and
providing infrastructural support to make schools exciting for village children.Through these rural partnerships,
ITC touches the lives of nearly 3 million villagers across India.

Mahindra & Mahindra

The K. C. Mahindra Education Trust was established in 1953 by late Mr. K. C. Mahindra with an objective
topromote education. Its vision is to transform the lives of people in India through education, financial
assistanceand recognition to them, across age groups and across income strata. The K. C. Mahindra Education
Trust undertakesa number of education initiatives, which make a difference to the lives of deserving
students.The Trust has provided more than Rs. 7.5 Crore in the form of grants, scholarships and loans. It
promotes education mainly by the way of scholarships. The Nanhi Kali project has over 3,300 children under it.
We aim to increase the number of Nanhi Kalis (children) to 10,000 in the next 2 years, by reaching out to the
underprivileged children especially in rural areas.

Satyam Computer Services Limited

Alambana (support) is the corporate social responsibility arm of Satyam Computer Services Limited, formed to
support and strengthen the vulnerable and underprivileged sections in urban India. Registered as Satyam
Alambana Trust in 2000, Alambana aims at transforming the quality of life among urban population. Alambana's
services are directed primarily at the disadvantaged sections in all the cities that Satyam has offices in.
Volunteers from among Satyam associates and their family members lead the services and perform the required
tasks.

Tata Consultancy Services

The Adult Literacy Program (ALP) was conceived and set up by Dr. F C Kohli along with Prof. P N Murthy and
Prof. Kesav Nori of Tata Consultancy Services in May 2000 to address the problem of illiteracy. ALP believes
illiteracy is a major social concern affecting a third of the Indian population comprising old and young adults. To
accelerate the rate of learning, it uses a TCS-designed Computer–Based Functional Literacy Method (CBFL), an
innovative teaching strategy that uses multimedia software to teach adults to read within about 40 learning hours.

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Shopper's Stop

Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group (Chandru
L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai[2] Shoppers Stop Ltd
has been awarded "the Hall of Fame" and won "the Emerging Market Retailer of the Year Award",
by World Retail Congress at Barcelona, on April 10, 2008.[3] Shoppers Stop is listed on the BSE.
[4]
With the launch of the Navi Mumbai departmental store, Shoppers Stop has 34 stores in 15 cities
in India.[1]

Store
Shoppers Stop is one of the leading retail stores in India. Shoppers
Stop began by operating a chain of department stores under the
name “Shoppers’ Stop” in India. Shoppers Stop has 35 stores across
the country and three stores under the name HomeStop.
Shoppers Stop retails a range of branded apparel and private label
under the following categories of apparel, footwear, fashion jewellery,
leather products, accessories and home products. These are
complemented by cafe, food, entertainment, personal care and
various beauty related services.
Shoppers Stop launched its e-store with delivery across major cities in
India in 2008. The website retails all the products available at
Shoppers Stop stores, including apparel, cosmetics and
accessories.Shoppers Stop opened stores in Amritsar, Bhopal and
Aurangabad.
[edit]Products

Shoppers Stop retails products of domestic and international brands

such as Louis Philippe, Pepe, Arrow, BIBA, Gini & Jony, Carbon,
Corelle, Magppie [1], Nike, Reebok, LEGO, and Mattel. Shoppers
Stop retails merchandise under its own labels, such as STOP,
Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc. The
company also licensees for Austin Reed (London), an international
brand, who’s men's and women's outerwear are retailed in India
exclusively through the chain. In October 2009, Shoppers Stop has

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bought the license for merchandising Zoozoo the brand mascot for
Vodafone India.
[edit]Marketing

In April 2008, Shoppers Stop changed its logo and adopted the
mantra "Start Something New mantra.And introduced international
brands like CK Jeans, Tommy Hilfiger, FCUK, Mustang, Dior across
the stores. The focus of the reposition was on the service, ambience
upgradation and customer connect. Shoppers Stop connects with the
youth audience through adopting the communication routes relevant
to youth, up the fashion quotient through merchandising, and create
ambience that connects with the mindset. The brand campaign
addresses environment-related issues in a youthful, tongue-in-cheek
manner. Shoppers Stop as a brand active on social media marketing
platforms with Facebook and Twitter to connect with this audience.
[edit]Merchandising

Merchandising opportunities like the launched Zoozoo merchandise

and film merchandise.
[edit]Loyalty program
Shoppers Stop’s has a loyalty program called First Citizen. They also
offer a co-branded credit card with Citibank for their members.
[edit]Shops

Shoppers Stop's sister stores are

[edit]Crossword Bookstores
Crossword Bookstores is the largest chain of bookstores in India with
52 branches. Shoppers Stop acquired 100 per cent stake in bookstore
chain Crossword.[5] Crossword is positioned as a lifestyle bookstore
with their spacious, well laid out stores which encourages customers
ease in browsing through the merchandise of books, music, stationary
and toys.
[edit]HomeStop

HomeStop is premium home furnishings home concept store, which

offers products in home decor, furniture and accessories, bath
accessories, bedroom furnishings, mattresses, draperies, carpets,
modular kitchens and health equipment.
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[edit]Brio

Brio has 20 outlets in select cities. Café Coffee Day (CCD), the retail
division of Amalgamated Bean Coffee Trading (ABCTL), has signed
an MoU with Shoppers Stop to run its BRIO outlets.[6]
[edit]Desi Cafe
Desi Café and their operations have been taken over by Café Coffee
Day (CCD), the retail division of Amalgamated Bean Coffee Trading
(ABCTL), has signed an MoU with Shoppers Stop to run its Desi Café
outlets.[6]
[edit]HyperCity

HyperCity provides customers a wide variety of range of products for

shopping in a large and modern retail environment. It offers a
contemporary range of products, sourced from both local and
international markets. The product range covers: Foods and Grocery,
Homeware, Home Entertainment, Hi-Tech, Appliances, Furniture,
Sports, Toys & Fashion.[7]
[edit]M.A.C.

M.A.C. and Shopper’s Stop Ltd. entered into a non exclusive retail
agreement with cosmetics major Estee Lauder to open up M.A.C.
Cosmetics stores in India. M.A.C. Makeup-Art Cosmetics - the
professional brand of choice, is the first brand under the Estee lauder
Group of Companies portfolio to enter the Indian retail market.
Currently there are 9 M.A.C. stores operating[8]
[edit]Arcelia

Arcelia is a new retail concept aiming at the growing accessories and

cosmetics segment, with a strong emphasis on experience and
indulgence and primarily caters to discerning women shoppers. It
retails cosmetics, fragrances, fine jewelry, footwear, handbags.[9]
[edit]MotherCare

MotherCare and Shoppers Stop come together to introduce products

for infant and toddler care which stocks a variety of products for
mother and babies, toddlers and children till eight years of age with
the focus being on style, function and safety.[10] The UK-based
maternity and kidswear brand has nine standalone and 13 shop-in-
shop formats.[11]
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[edit]Nuance Group
Nuance Group with Shoppers Stop makes an entry into airport
retailing. The alliance is marked with a joint venture with The Nuance
Group AG of Switzerland, the world’s leading airport retailer.
Shopper's Stop Ltd. is handling the retail operations at the duty free
zones in international terminals. The joint venture company, called
Nuance Group (India) Private Limited. is operating outlets at the
International airports at Bengaluru and Hyderabad.[12]
[edit]HyperCity-Argos

HyperCity-Argos and Shoppers Stop, the two retail ventures of K

Raheja group had signed a memorandum of understanding with UK’s
leading retail chain Home Retail group to develop the Argos
(retailer) retail format stores in India.[13] Two years later, Shoppers
Stop Ltd has informed Bombay Stock Exchange shall wind down and
discontinue its catalogue retail operations under the Hypercity-Argos
brand.[14]
[edit]Timezone

Shoppers Stop forayed into the Entertainment sector by acquiring

45% stake in Timezone Entertainment Private Limited which is in the
business of setting up and operating Family Entertainment Centres
(FECs). It has 5 outlets in Ahmedabad, Hyderabad, Kolkata, Navi
Mumbai and Mumbai.[7]
[edit]