PROGRAMME PROJECT REPORT

MBA TECHNOLOGY MANAGEMENT

DIRECTORATE OF DISTANCE EDUCATION

ALAGAPPA UNIVERSITY
KARAIKUDI – 630 003
 PROGRAMME PROJECT REPORT

MBA TECHNOLOGY MANAGEMENT

a) PROGRAMME MISSION AND OBJECTIVES

Business Studies have fascinated humans for two reasons, namely generating interest and
augmenting essentials of running a firm effectively. That is why their study is enchanting and
glorifying. The primary objective of this programme is to provide ample exposure to subjects
from the fields of business legacy and accountancy, equip the Students for entry level jobs in
industry and to contribute to the economic development of the country.

b) RELEVANCE OF THE PROGRAMME WITH HEI’S MISSION AND GOALS:

The Alagappa University is functioning with following Vision and Mission:

Mission: Achieving Excellence in all spheres of Education, with particular emphasis on

‘PEARL”- Pedagogy, Extension, Administration, Research and Learning

Vision: Affording High Quality Higher Education to the learners so that they are transformed
into intellectually competent human resources that will help in the uplift of the nation to
Educational, Social, Technological, Environmental and Economic Magnificence.

Therefore, the introduction of MBA TECHNOLOGY MANAGEMENT programme in the

Directorate of Distance Education will contribute substantially in fulfilling the mission of
Alagappa University. Such a higher education in subject with appropriate Practical Exposer
will enrich the human resources for the uplift of the Nation to Educational, Social,
Technological, Environmental and Economic Magnificence (ESTEEM).

c) NATURE OF PROSPECTIVE TARGET GROUP OF LEARNERS

 Working Professionals
 Entrepreneurs
 Service Personnel
 Academic Faculty
 Government Officials
 Researchers
 Home makers
 Unemployed Graduates
d) APPROPRIATENESS OF PROGRAMME

To Attain Leadership in spearheading qualitative and responsible academic programs relevant

to the society through cost effective off-campus distance mode of education. knowledge and
understanding, skills, qualities and other attributes in the following areas:

 The fundamental concepts of Management

 The higher-level taxonomy and diversity of Business Studies.
 How principles of Business can be applied to problems
 Internship training in Industry
 Undertake Inter tasks and techniques.
 Inter-disciplinary knowledge like statistics, Mathematics, Computer and E-Banking.
 Using the SPSS package for the analysis of data
 It also improves the Intellectual skills of the students.
 In nutshell, these skills will improve the performance of the students parameters
E) INSTRUCTIONAL DESIGN

MBA TECHNOLOGY MANAGEMENT

Course Title CIA ESE TOT C

Code Max. Max. Max.
I Semester
35411 Management – Principles and Practices 25 75 100 4
35412 Organizational Behaviour 25 75 100 4
35413 Managerial Economics 25 75 100 4
35414 Quantitative Techniques 25 75 100 4
35415 Financial and Management Accounting 25 75 100 4
Total 125 375 500 20
II Semester
35421 Research Methods 25 75 100 4
35422 Business Environment 25 75 100 4
35423 Business Laws 25 75 100 4
35424 Management Information System 25 75 100 4
35425 Human Resource Management 25 75 100 4
Total 125 375 500 20
III Semester
35431 Marketing Management 25 75 100 4
35432 Financial Management 25 75 100 4
35433 Management of Innovation and R&D 25 75 100 4
35434 Re-engineering and Flexi Systems 25 75 100 4
35435 Technology Policy, Ethics and IPR 25 75 100 4
Management
Total 125 375 500 20
IV Semester
35441 Manufacturing, Maintenance and Waste 25 75 100 4
Management
35442 Knowledge and Change Management 25 75 100 4
35443 Management of Technology Transfer and 25 75 100 4
Absorption
35444 Growth Management 25 75 100 4
35445 Quality Management 25 75 100 4
Total 125 375 500 20
GRAND TOTAL 2000 80
Course Code Legend:
3 5 4 Y Z

354- M.B.A Programme

Y -Semester Number
Z- Course Number in the Semester

CIA: Continuous Internal Assessment, ESE: End Semester Examination, TOT: Total,
C: Credit Points, Max.: Maximum

No. of Credits per Course (Theory) - 5 Total No. of Credits per Semester- 20
Total Credits for the Programme- 20 X 4 = 80
 35411- MANAGEMENT PRINCIPLES AND PRACTICES

Objectives:
 To introduce the basic concepts of Management functions and principles
 To learn the scientific decision making and modern trend in the management process
 To understand the contemporary practices and issues in management

UNIT BLOCK I: BASIC CONCEPTS OF MANAGEMENT

UNIT 1 Management: Definition – Nature, Scope and Functions – Evolution of
Management – Management thought in modern trend – Patterns of the
management analysis – Management Vs. Administration - Management and
Society: The external Environment, Social Responsibility and Ethics.

UNIT 2 Management Science and Theories : Contributions of FW Taylor, Henri Fayol,

Elton Mayo, Roethilisberger, H.A.Simon and P.F Drucker - Universality of
Management - Relevance of management to different types of organization.

UNIT 3 Planning: Nature and Purpose – Principles and planning premises –

Components of planning as Vision, Mission, Objectives, Managing By
Objective (MBO) Strategies, Types and Policies -Planning and Decision
Making: Planning process.

UNIT 4 Decision making: Meanings and Types – Decision-making Process under

Conditions of Certainty and Uncertainty – Rational Decision Making
Strategies, Procedures, Methods, Rules, Projects and Budgets.

BLOCK II: RECRUITMENT AND SELECTION

UNIT 5 Organizing: Nature, Importance, Principles, purpose and Scope - Organizing
functions of management – Classifications of organization – Principles and
theories of organization – Effective Organizing – Organizational Culture and
Global Organizing.

UNIT 6 Organizational Structure – Departmentalization – Span of control – Line and

staff functions – Formal and Informal Groups in Organizations - Authority and
responsibility - Centralization and decentralization – Delegation of authority –
Committees – Informal organization.

UNIT 7 Staffing: General Principles of Staffing- Importance, techniques, Staff

authority and Empowerment in the organization – Selection and Recruitment -
Orientation - Career Development - Career stages – Training – Performance
Appraisal.

UNIT 8 Creativity and Innovation – Motivation - Meaning – Importance – Human

factors of Motivation – Motivation Theories: Maslow, Herzberg, Mc Gregor
(X&Y), Ouchi (Z) ,Vroom, Porter-Lawler, McClelland and Adam –
Physiological and psychological aspects of motivation .
 BLOCK III: FUNCTIONS OF MANAGEMENT
UNIT 9 Directing : Meaning, Purpose, and Scope in the organization – Leadership:
Meaning, Leadership styles, Leadership theories: Trait, Contingency,
Situation, Path-Goal, Tactical, Transactional, Transformational and Grid.
Leaders: Type, Nature, Significance and Functions, Barriers, Politics and
Ethics. Leader Vs. Manager.

UNIT 10 Communications: Meaning – Types – Process – Communication in the

decision making – Global Leading - Effective communication in the levels of
management. – Uses of Communication to Planning, Organizing, coordinating
and controlling.

UNIT 11 Co-ordination: Concept; Meaning, Characteristics, Importance in the

organization, Co-ordination process and principles - Techniques of Effective
co-ordination in the organization - Understanding and managing the group
process.

BLOCK IV: BUSINESS ETHICS WITH NEW PERSPECTIVES IN MANAGEMENT

UNIT 12 Business ethics: Relevance of values in Management; Holistic approach for
managers indecision-making; Ethical Management: Role of organizational
culture in ethics – Ethics Committee in the organization.

UNIT 13 Controlling: Objectives and Process of control Devices of control – Integrated

control – Special control techniques- Contemporary - Perspectives in Device
of Controls

UNIT 14 New Perspectives in Management - Strategic alliances – Core competence –

Business process reengineering – Total quality management – Six Sigma-
Benchmarking- Balanced Score-card.

REFERENCES

1. Stoner, et-al, Management, Prentice Hall, 1989.

2. Koontz and O’Donnell, Management: A Systems Approach, McGraw Hill, 1990
3. Weihrich and Koontz,Management: A Global Perspective, McGraw Hill, 1988
4. Peter F. Drucker, Management, 2008.
5. Gene Burton and Manab Thakur, Management Today: Principles and Practice, Tata
McGraw Hill.
6. Ricky W. Griffin, Management, South-WesternCollege Publications, 2010
7. Stephen P. Robbins and Mary Coulter, Management, 9th Edition, 2006.
 8. Kaplan and Norton, The Strategy-Focused Organization: How Balanced Scorecard
Companies Thrive in the New Business Environment, HBP, 2000.

35412 - ORGANIZATIONAL BEHAVIOUR

Objectives:
 To understand the personality trades and influence on the organization.
 To imbibe the necessary conceptual understanding of behaviour related people
 To learn the modern trends, theories and changes in organizational Behaviour.

BLOCK I: BASICS OF ORGANISATIONAL BEHAVIOUR

UNIT 1 Organizational Behaviour: History – Meaning Elements – Evolution,
Challenges and opportunities – Trends – disciplines – Approaches – Models –
Management functions relevance to organizational Behaviour – Global
Emergence of OB as a discipline.

UNIT 2 Personality – Determinants, Structure, Behaviour, Assessment, Individual

Behaviour: Personality & Attitudes- Development of personality – Nature and
dimensions of attitude – Trait Theory – Organizational fit – Organizational
Commitment

UNIT 3 Emotions – Emotional Intelligence – Implications of Emotional Intelligence on

Managers – EI as Managerial tool – EI performance in the organization –
Attitudes: Definitions – Meaning – Attitude relationship with behaviour –
Types – Consistency

UNIT 4 Individual Behaviour and process of the organization: Learning, Emotions,

Attitudes, Perception, Motivation, Ability, Job satisfaction, Personality, Stress
and its Management – Problem solving and Decision making – Interpersonal
Communication - Relevance to organizational behaviour.

BLOCK II: ORGANISATIONAL SOURCES AND MANAGEMENT

UNIT 5 Group Behaviour: Group Dynamics - Theories of Group Formation - Formal
and Informal Groups in organization and their interaction - Group norms –
Group cohesiveness – Team: Importance and Objectives - Formation of teams
– Team Work- Group dynamics – Issues - Their relevance to organizational
behaviour.

UNIT 6 Organizational Power: Organizational Power: Definition, Nature,

Characteristics - Types of powers - Sources of Power - Effective use of power
– Limitations of Power – Power centre in Organization.
 UNIT 7 Organizational Politics: Definition – Political behaviour in organization -
Factors creating political behaviour – Personality and Political Behaviour -
Techniques of managing politics in organization – Impact of organizational
politics.

UNIT 8 Organizational Conflict Management: Stress Management: Meaning – Types –

Sources and strategies resolve conflict – Consequences – Organizational
conflict: Constructive and Destructive conflicts - Conflict Process - Strategies
for encouraging constructive conflict - Strategies for resolving destructive
conflict.
BLOCK III: ORGANISATIONAL CLIMATE AND CULTURE
UNIT 9 Organizational Dynamics: Organizational Dynamics – Organizational
Efficiency, Effectiveness and Excellence: Meaning and Approaches – Factors
affecting the organizational Climate.

UNIT 10 Organizational Culture: Meaning, significance – Theories – Organizational

Climate – Creation, Maintenance and Change of Organizational Culture –
Impact of organizational culture on strategies – Issues in Organizational
Culture.

UNIT 11 Inter personal Communication: Essentials, Networks, Communication

technologies – Non-Verbal communications Barriers – Strategies to overcome
the barriers. Behavioral Communication in organization - Uses to Business

BLOCK IV: CHALLENGES AND ORGANISATIONAL DEVELOPMENT

UNIT 12 Organizational Change: Meaning, Nature and Causes of organizational change
Organizational Change –Importance – Stability Vs Change – Proactive Vs.
Reaction change – the change process – Resistance to change – Managing
change.

UNIT 13 Organizational Behaviour responses to Global and Cultural diversity,

challenges at international level, Homogeneity and heterogeneity of National
cultures, Differences between countries.

UNIT 14 Organizational Development: Meaning, Nature and scope – Features of OD –

OD Interventions- Role of OD – Problems and Process of OD – process OD
and Process of Intervention - Challenges to OD- Learning Organizations -
Organizational effectiveness Developing Gender sensitive workplace

REFERENCES
 1. Fred Luthans, Organizational Behaviour, McGraw-Hill/Irwin, 2006.
2. Stephen P. Robbins, Organizational Behaviour, Prentice Hall; 2010
3. Keith Davis, Organizational Behavior: Human Behavior at Work, McGraw Hill, 2010
4. Griffin and Moorhead, Organizational Behavior: Managing People and Organizations,
2006.
5. Judith R. Gordon, Organizational Behavior: A Diagnostic, Prentice Hall, 2001.
6. K. Aswathappa, Organizational Behaviour, Himalaya Publishing, Mumbai, 2010
7. Judith R. Gordon, A Diagnostic Approach to Organizational Behaviour, Allyn &
Bacon, 1993.

35413 - MANAGERIAL ECONOMICS

Objectives:
 To understand the economic principles and its applications in business
 To develop economics based analytic skills for business
 To make the learners to strong in economical approach

BLOCK I: BASICS OF MANGERIAL ECONOMICS

UNIT 1 Economics: Introduction – Meaning, nature and scope of Managerial
Economics – General Foundations of managerial Economics – Economic
Approach – Working of Economic system - Circular flow activities -
Economics & Business Decisions - Relationship between Economic theory
and Managerial Economics.

UNIT 2 Business Decisions: Role of managerial Economics in Decision making –

Decision making under Risk and Uncertainty - Concepts of Opportunity cost, -
Production possibility curve – Incremental Concepts - Cardinal and Ordinal
approaches to consumer Behaviour Time Value of Money –

UNIT 3 Consumer Behaviour: Marginalism – Equilibrium and Equi-marginalism and

their role in business decision making. – Equi-Marginal principles – Utility
analysis – Total and Marginal Utility – Law of diminishing marginal utility –
Marshallian approach and Indifference curve analysis.

UNIT 4 Demand analysis: Meaning, Functions - Determinants of demand-Law of

Demand – Demand Estimation and Forecasting - Applications of demand in
analysis - Elasticity of Demand: Types, Measures and Role in Business
Decisions.

BLOCK II: DEMAND AND SUPPLY MANGEMENT

UNIT 5 Supply Analysis: Determinants of supply- Elasticity of Supply- Measures and
Significance - Derivations of market demand – Demand Estimation and Fore
casting- Demand and Supply equilibrium – Giffen Paradox

UNIT 6 Production Functions: Managerial uses of production function - Cobb-Douglas

and other production functions - Isoquants – Short run and long run
production function – Theory of production – Empirical estimations of
production functions.

UNIT 7 Forms of Markets: Meaning and Characteristics - Market Equilibrium:

Practical Importance, Market Equilibrium and Changes in Market Equilibrium.
Pricing Functions: Market Structures - Pricing and output decisions under
different competitive conditions: Monopoly Monopolistic completion and
Oligopoly

UNIT 8 Strategic Behaviour of the firms and Game Theory - Nash Equilibrium:
Implications – Prisoner’s Dilemma: Types of strategy – Price and Non price
competition – Relation to the firm behaviour.

BLOCK III: COST AND BREAK FROM POINTS

UNIT 9 Cost and Return: Cost function and cost output relationship – Economics and
Diseconomies of scale - Cost control and cost reduction- Cost Behaviour and
Business Decision- Relevant costs for decision-making- Traditional and
Modern theory of Cost.

UNIT 10 New Product Penetrative Decision and Skimming the cream Pricing-
Government control over pricing - Concept of Profit- Types and Theories of
Profit by Knight (Uncertainty), Schumpeter (Innovation), Clark (Dynamic)
and Hawley (Risk) - Profit maximization – Cost volume profit analysis – Risk
and Return Relationship.

UNIT 11 Profit and Investment Analysis: Meaning – Measurement of profit – Theories

of Pricing- Profit planning and forecasting- Profit and Wealth maximization –
Cost volume profit analysis – Investment analysis and Evaluation: IRR, NPV
and APV techniques.

BLOCK IV: MACRO ECONOMICS AND REGULATIONS

UNIT 12 Macro-economic Factors: Nature, Importance ; Economic Growth and
Development - Business cycle – Phases and Business Decision- Inflation -
Factors causing Inflation and Deflation - Control measures – Balance of
payment Trend and its implications in managerial decision.

UNIT 13 National Income: Introduction Meaning – Theories – Methods of

Measurement - Sectoral and Population distributions – Per capita Income:
Definition – Calculations – Uses – Limitations – GDP – GNP - Recent
developments in Indian Economy.
 UNIT 14 Economic Regulations of Business: Introduction – Antitrust theory and
Regulations – The structure – Conduct – Performance paradigm –
Concentration: Overview – Measuring concentration – Regulation of
Externalities.

REFERENCES
1. Dominick Salvatore, Managerial Economics in a Global Economy,OxfordUniversity
Press, 2011.
2. Ivan Png and Dale Lehman, Managerial Economics, Wiley-Blackwell, 2007.
3. Truett Lila J., Truett, Dale B. and Truett J. Lila (2006), Managerial Economics:
Analysis Problems, Cases, 8th Editon, John Wiley & Sons.
4. Atmanand (2008), Managerial Economics, 2nd Edition, Excel Books.
5. Christopher R Thomas & S Charles Maurice (2008), Managerial Economics, 9th
edition, McGraw Hill Co.
6. Petersen, H. C., Cris, L W and Jain, S.K. (2008), Managerial Economics, 1st edition
Pearson
7. Gupta G S, Managerial Economics, Tata McGraw-Hill.
8. Varshney and Maheswari, Managerial Economics, Sultan Chand and Sons.
9. Mehta P L, Managerial Economics, Sultan Chand and Sons.
10. Joel Dean, Managerial Economics, Prentice-Hall.
35414 - QUANTITATIVE TECHNIQUES
Objectives:
 To help develop analytical skills based on problem solving approach
 To learn quadrature problems solving of business issues.
 To acquire the knowledge in statistics and their use in business decision making.

UNIT BLOCK I: BASICS OF QUANTITATIVE TECHNIQUES

UNIT 1 Basic Quantitative Concepts: Place of quantitative analysis in the practice of
management – Problem definition: Models and their development. Variables
notion of Mathematical models – concept of trade off – Notion of constants –
concept of Interest.

UNIT 2 Basic Concept of differentiation – integration – Optimization concepts – use of

differentiation for optimization of business problem Optimization Statistics:
Meaning and Applications of Statistics in business decision making and
research - Collection, Tabulation and presentation of data - Measures of central
tendency: Mean, Median and Mode. Measures of dispersion

UNIT 3 Variables and function: Linear and Non-linear –Graphical representation of

functions and their applications in cost and revenue behavior. Slope and its
relevance –Use of functional relationships to understand elasticity of demands,
 Relationship between costs and level of activity, Decisions on Minimizing
Costs and Maximizing output/profits.
UNIT 4 Linear Programming: Introduction to the linear programming – Concepts of
optimization- Formulation of different types of linear programming –Standard
from of LP problems - Importance and practical implementation in Industry
BLOCK II: LINEAR PROGRAMMING PROBLEMS
UNIT 5 Simple regression and Correlation analysis: Introduction, Correlation,
Correlation analysis, linear regression analysis and Co-efficient. Duality and
sensitivity analysis for decision-making- Solving LP using graphical and
simplex method (only simple problems) – Interpreting the solution for
decision-making

UNIT 6 Special Algorithms of LPP: Transportation Algorithm - Balanced and

Unbalanced Problem Formulation and solving methods: North West Corner,
Vogel’s Approximation-MODI method- Assignment and Travelling Executive
Algorithms
UNIT 7 Theory of Probability: Introduction to the Concept – Development of
probability – Areas and Utilisation of probability theories in the Business –
Sample space – terminology – Types of probability.

UNIT 8 Theoretical Probability Distributions: Introduction - Concept of events –

Probability of events – Joint, conditional and marginal probabilities
Probability distributions: Binomial, Poisson and Normal – Features and
Applications – Use of Normal Tables.

BLOCK III: OPERATIONAL RESEARCH AND SIMULATION TECHNIQUES

UNIT 9 Operational research for Decision Making: Historical background and
Developments – Definition – Phases in the use of Operations research –
Models – Characteristics of quantitative methods - Benefits and Limitations of
Quantitative methods.

UNIT 10 Sequencing /Scheduling Methods : Concepts – terminology – Notations –

Assumption for scheduling models – Job sequencing priorities – Processing
the job and Mass production system.

UNIT 11 Simulation Techniques: Introduction to simulation as an aid to decision-

making- Advantages and Disadvantages of Simulation – Applications of
simulations models – Types: Inventory, Cash, and Project – Random Numbers.

BLOCK IV: QUERY AND DECISION TREE ANALYSIS

UNIT 12 Queuing Theory: Introduction – Definition – Queue priorities Product
launching problems using Monte Carlo simulation- Queuing Theory: M/M/1
queuing model and applications.

UNIT 13 Decision Analysis: Concepts – Definition – Decision Tables Pay-off and Loss
tables – Expected value of pay-off – Expected value of Perfect Formation –
decision making process
 UNIT 14 Decision Tree Analysis: Decision making environments – Concept of
Posterior probabilities Decision Tree approach to choose optimal course of
action Criteria for decision – Mini-max, Maxi-max, Minimizing Maximal
Regret and their applications.

REFERENCES

1. David R. Anderson, et al, An Introduction to Management Science: Quantitative

Approaches to Decision Making, Cengage Learning, 2008.
2. Lucey, Quantitative Techniques Cengage Learning Business Press, 2002
3. Sharma, Operations Research: Theory and Applications.
4. Richard I Levin, & C. Atkinson Kirkpatrick, Quantitative Approaches to
Management, McGraw-Hill.
5. K. Gupta and D.S. Hira, Operations Research.
6. Srivastava, Shenoy and Sharma, Quantitative Techniques for Managerial Decision-
making, New Age International, 2006.
7. N.D. Vohra, Quantitative Techniques in Management, Tata McGraw-Hill Education.
8. V.K. Kapoor, Operations Research.
9. Dharani Venkatakrishnan, Operations Research: Principles and Problems.
10. Hamdy A. Taha, Operations Research: An Introduction, Prentice Hall, 2002.

35415 - FINANCIAL AND MANAGEMENT ACCOUNTING

Objectives:
 To enable the students to learn basic accounting principles, concepts.
 To practice Financial and Management accounting applications
 To make the learners familiarize in managerial decision making.

BLOCK I: BASICS OF FINANCIAL AND MANAGEMENT ACCOUNTING

UNIT 1 Accounting: Definition – Accounting for historical function and managerial
function - Types of Accounting- Management, Management and Cost
accounting – Scope for Accounting-Managerial Uses of Management
accounting and Financial Accounting.

UNIT 2 Accounting Concepts and Conventions – Accounting standards - Financial

Accounting Definitions – Principles – Accounting standards - Double entry
 system of accounting: Accounting books – Preparation of journal and ledger,
subsidiary books.

UNIT 3 Preparation of Trial Balance – Errors and rectification – Classifications of

capital and Revenue – Fixed Assets and Depreciation accounting – Preparation
of Manufacturing accounting- Preparation of Final Accounts - Accounting
from incomplete records – Statements of affairs methods

UNIT 4 Conversion methods – Preparation of Trading, Profit & Loss Account and
Balance Sheet from incomplete records – Depreciation methods - Straight line
method, Written down value method, Sinking fund method.

BLOCK II: FINANCIAL RATIO ANALYSIS

UNIT 5 Financial Statement Analysis - Objectives - Reorganizing the Financial
Statement information -Techniques of Financial Statement Analysis:
Comparative Statements, Common – Size statement, Trend Percentage -

UNIT 6 Management Statement Analysis: Management statements – Nature of

management statements – Limitations of management statements – Analysis
of interpretation -Types of analysis- Tools of analysis: Trend analysis,
Common size statements and Comparative statements;

UNIT 7 Accounting Ratios: Construction of balance sheet using ratios (problems) –

Financial ratios – Types: Profitability ratios – Turnover ratios – Liquidity
ratios – Proprietary ratios – Market earnings ratios- Uses and limitations of
ratios - Dupont analysis.

UNIT 8 Fund Flow Analysis: Need and meaning – Preparation of schedule of changes
in working capital and the fund flow statement – Workings for
Computation of various sources and uses - Preparation of Fund Flow
Statement

BLOCK III: CASH FLOW ANALYSIS

UNIT 9 Cash flow Analysis: Meaning and importance Managerial uses of cash flow
statement – Differences between fund flow and cash flow analysis - Uses and
limitation of fund flow statement- Preparation of cash flow statement

UNIT 10 Cost Accounting: Cost Accounting - Meaning - Distinction between Financial

Accounting and Cost Accounting - Cost Terminology: Cost, Cost Centre, Cost
Unit - Elements of Cost - Cost Sheet – Problems - Overhead Cost Allocations:
Over and under Absorption. Job and Contract Costing,

UNIT 11 Operating Costing: Material Cost Accounting, Perpetual Inventory Control,

Inventory Valuation, EOQ, ABC Analysis, Setting of Reorder Level,
Maximum Level, Minimum Level, Labour Cost Accounting, Remuneration
and Incentive Schemes- Reconciliation of Financial and Cost Accounting

BLOCK IV: COSTING AND CAPITAL BUDGETING

UNIT 12 Marginal Costing: Definition – Difference between marginal costing and
absorption costing – Break- even point Analysis - Contribution, p/v Ratio,
 margin of safety - Decision making under marginal costing system-key factor
analysis, make or buy decisions, export decision, sales mix decision-Problems

UNIT 13 Budgeting and Budgetary Control: Concept and Need for Budgeting-
Classification of budgets – Preparation of Sales, Production, Material,
Purchase and Cash Budgets –Budgetary control system – Mechanism – Master
budget.

UNIT 14 Capital Budgeting System: Importance – Methods of capital expenditure

appraisal – Payback period method – ARR method – DCF methods – NPV and
IRR methods – Their rationale – Capital rationing.

REFERENCES
1. Arulanandam& K.S. Raman,Advanced Accounting, Himalaya Publishing House.
2. Gupta &Radhasamy,Advanced Accounting, Sultan Chand & Sons.
3. Shukla & T.S. Grewal,Advanced Accounting, S.Chand&Company.
4. Jain &Narang,Advanced Cost Accounting, Kalyani. Publications.
5. Ravi M. Kishore, Cost Management, Taxman Publications
6. S.N. Maheswari, Management Accounting &Management Accounting, Vikas
Publishers.
7. Manmohan & Goyal, Principles of Management Accounting, Shakithabhavan
Publication.
8. N. K. Prasad,Advanced Cost Accounting, Book Syndicate Pvt. Ltd., Calcutta.
9. Andrew A Haried, Advanced Accounting, Atlantic Publishers.
10. Hoyle,Advanced Accounting, McGraw Hill.

35421 - RESEARCH METHODS

Objectives:
 To Understand the basic principles of research and design
 To practice the research process, tools and techniques
 To facilitate managerial decision making

BLOCK I: FUNDAMENTALS OF RESEARCH

UNIT 1 Research Bases: Definition and applications of business research; Types of
research –descriptive, exploratory, correlational, explanatory, quantitative,
qualitative; Steps in the research process; establishing operational definitions
UNIT 2 Research scope - Recent advancements in research. Distinction between Pure
& Applied, Historical & Futuristic, Analytical & Synthetic, Descriptive &
Prescriptive, Survey & Experimental and Case & Generic Researches

UNIT 3 Planning of Research: Research problem – Identification, selection and

formulation of research problem – Review of literature in the field of business
- Identifying objectives of the research.

UNIT 4 Economic management: Use in identifying Research Gaps and Techniques –

Hypothesis – Meaning – Sources and Types of Hypothesis – Hypothesis
Formulation for testing – Research design – Factors affecting research design
– Evaluation of research design

BLOCK II: SAMPLING AND ITS TYPES

UNIT 5 Variables construction for Hypothesis: Identifying variables - Constructing
hypotheses – functions, characteristics, types of hypotheses - Significance of
research in social sciences – Induction and deduction.

UNIT 6 Sampling Design: Census method and sampling method for investigation –
Principle of sampling – Essentials of a good sampling – sampling frame;
Methods of sampling: Probability, non-probability, mixed sampling designs;

UNIT 7 Construction of sampling for Finite and Infinite populations – Sample size
determination– Calculations - Factors affecting the size of the sample – Biased
sample – Sampling and non-sampling errors.

UNIT 8 Sources and Collection of Data: Sources of data – Primary and secondary data
– Modes of data collection – Observation: Types and Techniques –Interview:
Types and conduct – Preparation for an interview – Effective interview
techniques – Limitations of interview

BLOCK III: TOOLS OF DATA COLLECTION

UNIT 9 Schedule: Meaning and kinds – Essentials of a good schedule – Procedure for
the formulation of a schedule – Questionnaire: Meaning and types – Format of
a good questionnaire– Schedules Vs. Questionnaires

UNIT 10 Scaling techniques: Meaning, Importance, Types of measurement scales –

Nominal, Ordinal, Interval, Ratio; Methods of their construction of
Questionnaires or Schedules – Pre-testing of Data Collection Tools- Validity
and Reliability – Methods.

UNIT 11 Processing and Analysis of Data: Meaning – Importance – Process of data

analysis – Editing – Coding – Tabulation – Diagrams – Univariate, Bivariate
and Multi-variant analysis

BLOCK IV: HYPOTHESIS AND REPORT WRITING

UNIT 12 Test of Significance: Fundamentals on Test Procedure- Testing for
significance of Mean/Proportion and difference between Means/Proportions- F
Test for Means and Chi-square test Contingency Table - Parametric Test: T
test, F Test and Z test
 UNIT 13 Non-parametric Test: Concept and Types: Mann Whitney Test- Test, Kruskal
Wallis, sign test. Multivariate analysis-factor, cluster, MDS, Discriminant
analysis - The process of interpretation of Test Results– Guidelines for making
valid interpretation

UNIT 14 Report Writing : Role and types of reports – Contents of research report –
Steps involved in drafting reports – Principles of good report writing –
Grammatical Quality – Language flow- Data Support- Diagrammatic
Elucidation- References and Annotations – Clarity and Brevity of
expressions- Features of a good Report- Criteria for evaluating research
reports/ research findings.

REFERENCES

1. John W Best & James V. Kahn Research in Education, Allyn and Bacon, 2009
2. Anderson et-al, Thesis and Assignment Writing, Wiley, New Delhi, 1989.
3. William Josiah Goode and Paul K. Hatt, Methods of Social Research, McGraw
Hill, 1981.
4. Wilkinson and Bhandarkar, Methods and Techniques of Social Research, 2003,
HPH.
5. Earl R. BabbieRobert, ThePractice of Social Research, Cengage Learning, 2010.
6. B. Burns & A. Burns, Business Research Methods and Statistics Using SPSS, Sage
Publications, 2008.
7. Krishnaswami and Ranganatham, Research Methodology in social Sciences, HPH,
Mumbai
8. Bryman & Bell: Business Research Methods, OUP.
9. Pauline V Young, Scientific Social Surveys and Research, Prentice-Hall,
(Digitalized) 2007.
10. C.R.Kothari, Research Methodology: Methods and Techniques, 2009

35422 - BUSINESS ENVIRONMENT

Objectives:
 To understand the concepts and constituents of Business environment
 To know the environmental issues in the business context
 To analyze the changes in the global environmental relating to business

BLOCK I: BASICS OF BUSINESS ENVIRONMENT

UNIT 1 Business Environment: Introduction: Concepts – Significance - Dynamic
factors of environment – Importance of scanning the environment – Macro and
 Micro Environment – Micro and Macro Economics to the business –
Constituents of Business environment

UNIT 2 Fundamental issues captured in PESTLE– Political, Economic, Socio-cultural,

Technological, Legal and Ecological environment- Opportunities and Threats
as environmental issues to address by Businesses.

UNIT 3 Political Environment: Government and Business – Political Systems, Political

Stability and Political Maturity as conditions of business growth - Role of
Government in Business: Entrepreneurial, Catalytic, Competitive, Supportive,
Regulative and Control functions

UNIT 4 Government and Economic planning: Industrial policies and promotion

schemes – Government policy and SSI – Interface between Government and
public sector - Guidelines to the Industries – Industrial Development
strategies; salient features, Role of public and private sectors, Comparative
cost dynamics.

BLOCK II: ECONOMIC AND INTERNAL ENVIRONMENT

UNIT 5 Economic Environment: Phase of Economic Development and its impact-
GDP Trend and distribution and Business Opportunities – capacity utilisation
– Regional disparities and evaluation - Global Trade and investment
environment.

UNIT 6 Financial System and Business capital: Monetary and Fiscal policies -
Financial Market structure – Money and Capital markets – Stock Exchanges
and Its regulations – Industrial Finance - Types, Risk - Cost-Role of Banks;
Industrial Financial Institutions - Role of Management Institutions

UNIT 7 Role of Central Bank- Fiscal System: Government Budget and Taxation
Measures- Fiscal Deficits and Inflation- FDI and collaboration –Foreign
Capital tapping by businesses- Export-Import policy – Foreign Exchange and
Business Development.

UNIT 8 Labour Environment: Labour Legislation – Labour and social securities –

Industrial Relations – Trade Unions – Workers participation in management –
Exit Policy – Quality Circles.

BLOCK III: SOCIAL AND TECHNOLOGICAL ENVIRONMENT

UNIT 9 Social and Technological Environment: Societal Structure and Features-
Entrepreneurial Society and its implications for business – Social and cultural
factors and their implications for business- Technology Development Phase in
the Economy as conditioner of Business Opportunities

UNIT 10 Technology Environment: Technology Policy- Technology Trade and transfer-

Technology Trends in India- Role of Information Technology – Clean
Technology. – Time lag in technology – Appropriate technology and
Technology adoption- Impact of technology on globalization.
 UNIT 11 Legal and Ecological Environment: Legal Environment as the all-enveloping
factor from inception, location, incorporation, conduct, expansion and closure
of businesses – IDRA and Industrial licensing – Public, Private, Joint and
Cooperative Sectors.

BLOCK IV: NEW ECONOMIC POLICY AND LEGAL ENVIRONMENT

UNIT 12 Legal Aspects of Entering Primary and Secondary Capital Markets- Law on
Patents- Law on Consumer Protection- Law on Environmental Protection-
Need for Clean energy and Reduction of Carbon footprint.

UNIT 13 New Economic Policy Environment in India: Liberalization, Privatization and

Globalization (LPG): Efficiency Drive through Competition- Facets of
Liberalization and impact on business growth

UNIT 14 Aspects of Privatization and impact on business development– Globalization

and Enhanced Opportunities and Threats – Extended competition in Input and
Output Markets Role of WTO, IMF and World Bank in global economic
development.

REFERENCES

1. Brooks, Weatherston, Wilkinson, International Business Environment, Pearson, 2010.

2. Steiner & Steiner, Business, Government and Society: A Managerial Perspective,
McGraw-Hill, 2008.
3. Mohinder Kumar Sharma, Business Environment in India, South Asia Books.
4. Adhikary M, Economic Environment of Business, Sultan Chand & Sons.
5. Amarchand D, Government and Business, TMH.
6. Francis Cherunilam, Business Environment and Development, Himalaya Publishing
House, 2008.
7. Maheswari & Gupta, Government, Business and Society.
 35423 - BUSINESS LAWS
Objectives:
 To understand the legal structure and provision for running a business
 To learn various acts, enactments and amendments of mercantile law
 To know the various aspects of Business law for legal process.

BLOCK I: BASICS OF BUSINESS LAW

UNIT 1 Indian Contract Act 1872: Contract – Meaning – Essential elements – Nature
and formation of contract: Nature, elements, Classifications of Contracts on
the basis of Validity, Formation and Performance– offer and acceptance

UNIT 2 Offer and Acceptance: Introduction – Proposal – acceptance –

Communications of offer, Acceptance and Revocations – Offer and acceptance
by Post.

UNIT 3 Consideration: Definitions, Types of consideration – essentials of

Consideration – Privity of Contracts: Exceptions – Capacity: Consent –
Legality of object – Quasi contract Discharge of contract - Remedies for
breach of contract – Quasi contracts.

UNIT 4 Special Contracts: Contract of Indemnity and Guarantee – Bailment and

Pledge – Law of Agency-Definition – Rights of Surety -Discharge of Surety –
Bailment and Pledge: Introduction, Classifications, Duties and Rights of Bailer
and Bailee – termination of Bailment -

BLOCK II: PARTNERSHIP AND COMPANY ACT

UNIT 5 Formation of contract under Sale of Goods Act, 1930: Contract of sale -
Conditions and Warranties - Transfer of property - Performance of the
contract: Essentials of valid tender performance, Performance reciprocal
promise- Rights of an unpaid seller.

UNIT 6 Laws on Carriage of Goods: Duties, Rights and Liabilities of Common

Carriers under: (i) The Carriers Act, 1865. (ii) The Railways Act, 1989, (iii)
The Carriage of Goods by Sea Act, 1925, (iv) The Carriage by Air Act, 1972
and (v) The Carriage By Road Act, 2007

UNIT 7 Negotiable Instruments Act, 1881: Negotiable Instruments: Features – Types-

Parties – Material alteration – Parties to negotiable instruments – Presentations
of negotiable instrument.

UNIT 8 Insurance: Definition and sources of Law – Judicial set up in India ––

Insurance as a contract -History of Insurance Legislation in India - Legal
principles - Fundamental Principles of Life Insurance Fire Insurance and
Marine Insurance.

BLOCK III: IIPR AND IT

UNIT 9 Indian Partnership Act, 1932: Meaning and test of partnership – registration of
firms Life Insurance Corporation Act 1956 – General Insurance Business
Nationalization Act 1973.
 UNIT 10 Partners Relations: Introduction – Eligibility to be a partner – Registration of
change in partner – Limited Liabilities of partnership - Dissolution of firms -
Characteristics – Kinds – Incorporation of Companies – Memorandum of
Association – Articles of Association

UNIT 11 Companies Act 1956: Nature and kinds of companies – Prospectus –

Disclosure Needs - Management and Administration – Director –
Appointment, Powers and Duties

BLOCK IV: MSME

UNIT 12 Formation of a Company : Introduction – process - Minutes and Resolutions –
E-Filling of documents under Ministry of Corporate Affairs (MCA) 21-
Management of companies –Meetings- Types- Requirements -AGM and EGM
– Board Meeting

UNIT 13 Law of Information Technology: Introduction – Rationale behind IT act 2000

– Information technology Act 2000: Scheme of the IT Act 2000: Digital
signature: attribution; Acknowledgement and dispatch of Electronics Record –
Regulation certifying authorities.

UNIT 14 Protection of minority interest: Introduction - Methods of Winding-up - The

Right to Information Act, 2005 Right to know, Salient features of the Act,
obligation of public Authority, Designation of Public Information officer,
Request for obtaining information,

REFERENCES

1. M.S.Pandit and ShobhaPandit, Business Law, Himalaya Publishing House, Mumbai,

2010.
2. Pathak, Legal Aspects of Business, TMH, 2009.
3. N.D. Kapoor, Mercantile Law, Sultan Chand & Sons, New Delhi.
4. M.C. Shukla, Mercantile Law, S. Chand & Co., New Delhi.
5. Relevant Bare Acts.
6. Balachandran and Thothadri, business Law, TMH, 2010
 35424 - MANAGEMENT INFORMATION SYSTEM

Objectives:
 To learn the principles of Management Information System for organizations
 To understand the uses , function of application MIS in organization
 To analyze the scope of MIS for business organizations

BLOCK I: BASICS OF MANAGEMENT INFORMATION SYSTEM

UNIT 1 Foundations of Information System: Information system: Meaning, Role –
System concepts – Organization as a system – Components of Information
system – Various activities of IS and Types of IS

UNIT 2 Information System: Concepts of Information System and Management

information systems design and development-Implementation testing and
conversion- Evolution and element of MIS

UNIT 3 MIS : Definition – Characteristics and basic requirements of MIS – Structure

of MIS- Approaches to MIS development- Computerized MIS- Pre-requisites
of an effective MIS- Limitations of MIS.

UNIT 4 MIS and Decision support System (DSS): MIS Vs. data processing – MIS and
decision support system – MIS and information resource management – DSS
and AI – Overview of AI - DSS models and software.

BLOCK II: COMMUNICATION USAGE OF MIS

UNIT 5 MIS and Operations Research- Executive information and Decision support
systems – Artificial intelligence and expert system – Merits and De Merits –
Pitfalls in MIS.

UNIT 6 MIS in Indian organizations – Recent developments in information technology

- Installation of Management Information & Control System in Indian
organization

UNIT 7 Computers and Communication: Information technology and Global

integration –On-line information services – Electronic bulletin board systems –
The internet, electronic mail, interactive video

UNIT 8 Communication Channels: Advantages disadvantages – Communication

networks – Local area networks – Wide area networks – Video conferencing-
Relevance to MIS- Usage in Business process.

BLOCK III: MIS FUNCTIONS AND FEATURES

UNIT 9 Functional Information systems: MIS for Research Production - MIS for
Marketing - MIS for Personnel - MIS for Finance - MIS for Inventory- MIS
for Logistics- MIS for Product Development- MIS for Market Development.

UNIT 10 Client/ Server Computing: Communication servers – Digital networks –

Electronic data interchange and its applications - Enterprise resource planning
 systems (ERP Systems) – Inter-organizational information systems – Value
added networks – Networking.

UNIT 11 Electronic Commerce and Internet: E-Commerce bases – E-Commerce and

Internet – M-Commerce- Electronic Data Inter-change (EDI) - Applications of
internet and website management - Types of Social Media - uses of social
media in business organization

BLOCK IV: COMPUTER SYSTEMS AND ETHICAL CHALLENGES OF MIS

UNIT 12 Computer System and Resources: Computers systems: Types and Types of
computer system processing - Secondary storage media and devices – Input
and output devices – Hardware standards – Other acquisition issues.

UNIT 13 Managing Information Technology: Managing Information Resources and

technologies – IS architecture and management - Centralized, Decentralized
and Distributed - EDI, Supply chain management & Global Information
technology Management.

UNIT 14 Security and Ethical Challenges: IS controls - facility control and procedural
control - Risks to online operations - Denial of service, spoofing - Ethics for IS
professional - Societal challenges of Information technology

REFERENCES

1. James O'Brien & George Marakas, Management Information Systems, McGraw Hill,
2011.
2. Kenneth Laudon & Jane Laudon, Essentials of MIS, Prentice Hall, 2010.
3. Lisa Miller, MIS Cases: Decision Making with Application Software, Prentice Hall,
2008.
4. David M. Kroenke, Experiencing MIS, Prentice Hall, 2011.
5. Kenneth C. Laudon, MIS: Managing the Digital Firm, Prentice Hall, 2005.
6. Sadogopan S, Management Information Systems, 2001PHI.
7. Murdie and Ross, Management Information Systems, Prentice Hall.
8. Henri C. Lucas, Information Systems Concepts for Management, McGraw Hill, 1994.
9. Stephen Haag, Management Information Systems, 2008.
 35425 - HUMAN RESOURCE MANAGEMENT

Objective:

 To understand the concepts and methods and techniques of Human Resource

Management
 To know the Human resource management theories and real time practices
 To identify the contemporary issues in human resource management

BLOCK I: BASICS OF HUMAN RESOURCE MANAGEMENT

UNIT 1: Introduction to Human Resource Management: Concept, Definition,
Objectives, Nature and Scope of HRM - Functions of HRM – Evolution of
human resource management - Role and structure of Human Resource
Function in organizations- Challenges in Human Resource Management

UNIT 2 Human Resource Management Approaches: Phases of human resource

Management- The importance of the human factor – Competitive challenges of
HRM – HRM Models – Roles and responsibilities of HR department.

UNIT 3 Human Resource Planning: Personnel Policy - Characteristics - Role of

human resource manager – Human resource policies – Need, Scope and
Process – Job analysis – Job description – Job specification- Succession
Planning.

UNIT 4 Recruitment and Selection Process: Employment planning and fore casting
Sources of recruitment- internal Vs. External; Domestic Vs. Global sources-
Selection process Building employee commitment : Promotion from within -
Sources, Developing and Using application forms – IT and recruiting on the
internet.

BLOCK II: RECRUITMENT & SELECTION

UNIT 5 Employee Testing & selection : Selection process, basic testing concepts,
types of test, work samples & simulation, selection techniques, interview,
common interviewing mistakes, Designing & conducting the effective
interview, small business applications, computer aided interview.

UNIT 6 Training and Development: Orientation & Training: Orienting the employees,
the training process, need analysis, Training techniques, special purpose
training, Training via the internet. - Need Assessment - Training methods
for Operatives and Supervisors

UNIT 7 Executive Development: Need and Programs - Computer applications in

human resource management – Human resource accounting and audit. On-the
- job and off-the-job Development techniques using HR to build a responsive
organization
UNIT 8 Employee Compensation : Wages and Salary Administration – Bonus –
Incentives – Fringe Benefits –Flexi systems - and Employee Benefits, Health
and Social Security Measures,
BLOCK III: EMPLOYEES APPRAISALS
UNIT 9 Employee Retention: Need and Problems of Employees – various retention
methods– Implication of job change. The control process – Importance –
Methods – Employment retention strategies for production and services
industry

UNIT 10 Appraising and Improving Performance: Performance Appraisal Programs,

Processes and Methods, Job Evaluation, Managing Compensation, Incentives
Performance appraisal: Methods - Problem and solutions - MBO approach -
The appraisal interviews - Performance appraisal in practice.

UNIT 11 Managing careers: Career planning and development - Managing promotions

and transfers - Sweat Equity- Job evaluation systems – Promotion –
Demotions – Transfers- Labour Attrition: Causes and Consequences

BLOCK IV: APPRAISAL AND TRAIL UNION

UNIT 12 Employee Welfare, Separation: Welfare and safety – Accident prevention –
Employee Grievances and their Redressal – Industrial Relations - Statutory
benefits - non-statutory (voluntary) benefits – Insurance benefits - retirement
benefits and other welfare measures to build employee commitment

UNIT 13 Industrial relations and collective bargaining: Trade unions – Collective

bargaining - future of trade unionism - Discipline administration - grievances
handling - managing dismissals and workers Participation in Management-
Separation: Need and Methods.

UNIT 14 Human Resource Information System- Personnel Records/ Reports- e-Record

on Employees – Personnel research and personnel audit – Objectives – Scope
and importance.
REFERENCES

1. Mathis and Jackson, Human Resource Management,South-WesternCollege, 2004.

2. Nkomo, Fottler and McAfee, Human Resource Management, South-WesternCollege,
2007.
3. R. Wayne Mondy, Human Resource Management,Prentice Hall, 2011.
4. Venkataraman& Srivastava, Personnel Management & Human Resources
5. ArunMonappa, Industrial Relations
6. Yodder&Standohar, Personnel Management & Industrial Relations
7. Edwin B. Flippo, Personnel Management , McGraw-Hill, 1984
8. Pigors and Myers, Personnel Administration
9. R.S. Dwivedi, Manpower Management
10. Lynton &Pareek, Training and Development, Vistaar Publications, 1990.

35431 - MARKETING MANAGEMENT

Objectives:
 To help the learners understand markets, consumers and marketing principles.
 To understand the buyer behaviour and influencing factors
 To learn marketing plan, pricing, promotion and distribution in global context

BLOCK I: BASICS OF MARKETING MANAGEMENT

UNIT 1 Introduction to Marketing: Meaning and Scope of Marketing; Marketing
Philosophies; Marketing Management Process-an overview; Modern
Marketing Concept: Social marketing concept – Approaches to the study of
marketing.

UNIT 2 Marketing segmentation: Meaning – Bases for segmentation, benefits –

Systems approach - Four Ps of Product and Seven Ps Service marketing mix
and Extensions- Targeting and Positioning - meaning and importance.

UNIT 3 Marketing Environment: Internal and External and Demographic factors –

Adopting marketing to new liberalized and globalized economy –
Digitalization – Customization and E business settings.

UNIT 4 Consumer Behaviour : Meaning and importance – Consumer buying process –

Determinants and Theories of consumer behaviour – Psychological,
sociological determinants – Theories and their relevance to marketing-

BLOCK II: MARKETING RESEARCH AND PROCESS

 UNIT 5 Marketing Research: Procedure. Meaning – Objectives – Process- Demand
Forecasting- Marketing Information System – Strategic marketing plan and
organization – Changing marketing practices.

UNIT 6 Product Mix Management: Product planning and development – Meaning and
process – Test marketing – Product failures – Product line management:
Practices – Implications and Strategies for current market condition.

UNIT 7 Product life cycles: Meaning and Stages – Strategies – Managing PLC-
Product-Market Integration: Strategies – Product positioning – Diversification
– Product line simplification – Planned obsolescence – Branding Policies and
Strategies – Packing.

UNIT 8 Price Mix Management: Pricing and pricing policies – Objectives –

Procedures – Bases for and Methods of price fixing. Cases for Free Pricing,
Administered and Regulated pricing – Pricing and product life cycle

BLOCK III: DISTRIBUTION MIX

UNIT 9 Physical Distribution Mix: Types of physical Distribution - Importance of
Physical Distribution- Distribution channel policy – Logistics Decisions –
Methods – Strategic alliance for Logistic cost reduction.

UNIT 10 Marketing Channel system: Marketing channel decisions: Choice

considerations– Managing Conflict and Cooperation in channels – Middlemen
functions- Modern Trends in Retailing- Malls and Online.

UNIT 11 Promotional Mix: Personal selling Vs. impersonal selling – Personal selling –
Process – Steps in selling – Management of sales force – Recruitment and
selection – Training – Compensation plans – Evaluation of performance

BLOCK IV: ADVERTISING AND COMPETITOR ANALYSIS

UNIT 12 Integrated marketing communication Process: Advertising and sales promotion
– Online Sales promotional activities – Public relationships – Direct
marketing: Meaning, Nature, Growth and Channels.

UNIT 13 Advertising: Importance – Objectives – Media planning and selection –

Factors influencing selection – Advertisement copy – Layout – Evaluation of
advertising – Advertising budget – Sales promotion – Methods and practices.

UNIT 14 Competitor analyses: Identifying and analyzing the competitors – Types of

Competitors – Competitive strategies framing for leaders, challengers,
followers and nichers. Customer relationship marketing: Customer data base,
Data ware housing and data mining

REFERENCES
 1. Etzel, Walker and Stanton, Fundamentals of Marketing, McGraw Hill, 2004
2. Philip Kotler & Gary Armstrong, Principles of Marketing, Prentice Hall, 2010.
3. Jerome Mccarthy, Basic Marketing, Richard D. Irwin.
4. Cundiff, Still &Govani, Fundamentals of Modern Marketing, Prentice Hall.
5. Memoria & Joshi, Fundamental of Marketing.
6. Paul Peter and James Donnelly Jr, Marketing Management, McGraw-Hill, 2010.
7. William O. Bearden, Marketing: Principles & Perspectives, McGraw-Hill, 2006.
8. William Arens, et al, Contemporary Advertising, McGraw-Hill, 2008.
9. Perreault and McGarthy - Basic Marketing - Tata McGraw Hill, 2002\

10. Michael J Etzel, Bruce J Walker, William J Stanton and Ajay Pandit, Marketing
concepts and cases - TMH 13th Edition, New Delhi, 2007.

35432 - FINANCIAL MANAGEMENT

Objectives:
 To help the students to know the basic concepts of financial management
 To understand capital structure, dividend policy and working capital management.
 To learn the various concepts of financial management along with applications

I: BASICS OF FINANCIAL MANAGEMENT

UNIT 1 Introduction: Financial management: objectives - Concept, nature, evaluation
and significance – Finance Functions: Managerial and operative – Role of
Financial management in the organization – Indian Financial system.

UNIT 2 Financial System: Legal and Regulatory frame work – Financial Functions:
Meaning and scope – Finance and Tax Management Nexus- Tax Avoidance
and Tax evasion- Tax incentive and business decisions.

UNIT 3 Investment Function: Meaning and scope - Time value of Money concepts and
applications –Risk return relationship - Dividend function – Risk return trade
off – Management planning- Global management environment
UNIT 4 Long-term Capital Resources: Equity and debt sources – Equity share,
preference shares – types of preference share - debentures – types - sources of
long-term capital.

BLOCK II: CAPITAL STRUCTURE

UNIT 5 Capital Issues: Meaning, Nature, Purpose – Roles and Guidelines of SEBI in
capital issues- Bridge finance, loan syndication, Book building – Borrowings
from the term lending institutions and International capital market- Tax
considerations in financing decision areas.

UNIT 6 Cost of Capital : Concept of cost of capital- Cost of debt, equity, preference
share capital, retaining earning - Weighted average cost: EBIT –EPS
Analysis- Tax, Capital structure and Value nexus - Computation of overall
cost of capital – Tax and cost of capital.

UNIT 7 Capital structure: Determinates - Concept and Types- Optimum capital

structure – Theories of capital structure – Net income and net operative income
approach – M.M. Approach – Traditional theory – Their assumptions –
Significance and limitations – Management leverage operating leverage –
Combined leverage.

UNIT 8 Capital budgeting: Meaning, Nature and Types of Capital Investment-

Methods of appraisal under certainty conditions: PBP, ARR, IRR and NPV
techniques - Basic and International capital budgeting.

BLOCK III: SOURCES OF FINANCE

UNIT 9 Uncertainty and Risk models: Simulation Analysis- Sensitivity analysis-
Decision tree analysis- Certainty equivalent and risk-adjusted return measures-
Tax considerations in Investment Decisions Cost of capital and Investment
Decisions.
UNIT 10 Working Capital Management: Definitions and Objectives - Concept and
types – Determinants – Financing approaches – Conservative approaches -
Sources of working capital finance Factors affecting working capital
requirements- Working capital financing by commercial banks – Types of
assistance

UNIT 11 Inventories and receivables Management under conditions of certainty and

uncertainty – Operating cycle – Planning of funds through the management of
assets – Various techniques used.

BLOCK IV: WORKING CAPITAL AND DIVIDEND POLICY

UNIT 12 Cash and liquidity management: Credit Management and evaluation
alternative credit variables Methods and Functions- Tax considerations in
Remittances and Purchases.

UNIT 13 Dividend Theories: Valuation under Gordon and Walter theories – Dividend
irrelevance under M.M. Theory – Assumptions – Limitations - Implications
and contributions of theories in financial decision making process.
 UNIT 14 Dividend Policy: Types – Share valuation practices – Factors affecting
dividend decision – Tax considerations in dividend decision when tax is levied
at the hands of companies and recipients.

REFERENCES

1. Brigham and Ehrhardt, Financial Management: Theory & Practice, Thomson ONE,
2010
2. Brigham and Houston, Fundamentals of Financial Management, Thomson ONE, 2009.
3. Van Horne: Fundamentals of Financial Management, Prentice Hall, 2008
4. Jeff Madura, International Financial Management,South-WesternCollege Pub., 2010
5. Prasanna Chandra, Financial Management, McGraw Hill, 2008.
6. Khan and Jain, Financial Management ,Tata McGrawHill,2009
7. Pandey I M, Financial Management, Vikas Publishers,2009
8. Sheeba Kapil(2010), Financial Management, Pearson Education.
9. B J Camsey, Engene F.Brigham, “Introduction to Financial Management”, The Gryden
Press

35433 - MANAGEMENT OF INNOVATION AND R&D

Objective:

 To understand the concept and technological influence in innovation and R&D

 To know about the patterns and IPR

BLOCK I: BASICS OF MANAGEMENT INNOVATION AND R&D

UNIT 1 Concept of Innovations and R&D: Meaning of Innovation- Requisites for

Innovation: Creativity, Scientific Temper, Invention, Proto-type Development,
Testing, Refinement, Perfection and Diffusion – Jay Doblin’s Ten Types of
Innovation.

UNIT 2 Jennifer Goddard’s six focus areas for innovation - Innovation models of John
Besant and Joe Tidd- R&D the back-bone of Technological Innovation.
UNIT 3 R & D and Economic Development Nexus- Technology innovators- Business
Model innovators- Process innovators.

UNIT 4 Innovation and Human Intellect: Creativity and Problem Solving: The
Creative Process- Intellect and Creativity- Creative Individuals and Out-of-
box thinking- Techniques of Transforming Creativity into Invention and
Invention into Innovation- Sources of Innovation.

BLOCK II: INNOVATION COMPLEXITY

UNIT 5 Michael Lee Scritchfield’s 4P's of Creativity/Innovation: Product, Process,

Person and Press (Place) - 4 Zones of Innovation:

UNIT 6 Product Leadership, Customer Intimacy, Operational Excellence and Category

Renewal- Innovation failures.

UNIT 7 Theories of Creativity, Innovation, Technology and R&D:Behavioral theory of

R&D investment and Innovation- Open Innovation theory- Dominant design
theory- Technology S-curve theory- Brainstorming theory- Ed DeBono's Six
Thinking Hats- Combination method.

UNIT 8 Brinnovation (breakthrough innovation)- Benchmarking- Complexity Theory-

TRIZ/TIPS theory- Chris Grannell’s Innovation Strategies- Role of MNCs in
R&D – MNCs in US, EU and Japan in R&D Triad.

BLOCK III: ORGANIZATIONAL CLIMATE FOR CREATIVITY

UNIT 9 Innovating Firms: Understanding the Innovative Features of the selected top
innovators of the world, namely: The Facebook, Amazon, Apple, Google,
Novartis, Walmart, HP, Nike, Intel, IBM, GE, Disney, Cricket, IPL 20-20,
Samsung, Microsoft and Twitter.

UNIT 10 Organizational climate for Creativity and Innovation- Autonomy and

Entrepreneurship, Close to the Customer, Competitive Spirit, Failure
tolerance, organizational support and Managing Ambiguity and Paradox.

UNIT 11 Patenting of Innovation: Patenting Inventions and Innovations- Role of

Patents, Copy Rights, Trade Marks and Licenses in Innovation and R&D
management.

BLOCK IV: PRODUCTIVE TEAM CULTURE

UNIT 12 Intellectual property rights - Decision support systems in R& D– Process Vs

Product Innovation- Reverse Engineering- Law regarding Protection of
Innovations from Imitations.

UNIT 13 Corporate and Government Commitment to Innovation and R&D: R & D as a

Corporate Function – In-house R & D Resources and Commitment –
 Partnership in Innovation– Financiers of R & D Projects – Role of Consultants
in R & D.

UNIT 14 Creating a productive team culture – Government support for R&D

infrastructure and researchers- Role of DST, DBT and CSIR- Global
Innovation Index-Innovation Efficiency Index: Input Index and Output Index.

REFERENCES

1. Tom Peters and Robert Waterman, In Search of Excellence, London: Harper & Row
1982.
2. Alvin Toffler. Future Shock. New York, Bantom1971.
3. V. Govindarajan&C.Trimble, The Other Side of Innovation, HBSP, 2010.
4. V. Govindarajan&C.Trimble, Ten Rules for Strategic Innovators, HBSP, 2005.
5. Silverstein, Samuel and Decarlo, The Innovator's Toolkit, Wiley, 2008.
6. P Skarzynski and R Gibson, Innovation to the Core,HBSP, 2008
7. Scott Berkun, The Myths of Innovation, O’Reilly Media, 2010.
8. Braden Kelley & Rowan Gibson, Stoking Your Innovation Bonfire, Wiley, 2010.
9. James M. Utterback, Mastering the Dynamics of Innovation, 1994.
10. Peter F. Drucker, Innovation and Entrepreneurship, Harper, 2006.
11. WIPO, World Intellectual Property Organization’s Publications.
 35434 - RE-ENGINEERING AND FLEXI SYSTEMS

Objective:

 To know the concept and significance of Re – engineering

 To understand the process and design of re - engineering.

BLOCK I: BASICS OF RE-ENGINEERING AND FLEXI SYSTEMS

UNIT 1 Concept and Requisites of BPR and Flexi System : Nature, Significance and
Rationale of Business Process Reengineering (BPR) - Fundamental
Rethinking is Fundamental of BPR- The Genesis.

UNIT 2 Requisites: Reengineering Leader, Reengineering Communications,

Reengineering Journey, New Process Design, Reengineering Failure,
Reengineering Team, Reengineering Effort.

UNIT 3 Reengineering Program, Reengineering Will- Speed and Smart Execution-

Concept and Significance of Flexibility- Flexible Vs Fixed systems- Features
and superiority of Flexible systems.

UNIT 4 Process Reengineering: Appraisal of Processes - Processes for Reengineering-

Reengineering of Processes- Role of information technology.

BLOCK II: RE-ENGINEERING REPORTING

UNIT 5 BPR Cycle: Identify, Analyze As-Is, Envision New Processes- Business
process discovery and diagnosis- Design/Re-design/Reconstruction – Test and
Implement- Monitor.

UNIT 6 Business process interoperability- Business process Improvement- Business

process mapping- Process Reengineer- BPR Process and Participants.

UNIT 7 Implementing BPR: Approval of BPR-Preparations for Implementation- BPR

Process Chart- Change Management- Communication, Commitment, Control
and Contours.

UNIT 8 Reengineering Reporting- Systems Thinking- Reengineering Enabling

Processes- Continuous Improvement- Bottom-up Participation Process- BPR
Principles.

BLOCK III: FUNCTIONAL FLEXI SYSTEMS

UNIT 9 Evaluation of PBR: Reengineering Success- Reengineering Revolution- BPR

Vs TQM; BPR Vs CQI; BPR Vs Scientific Management;

UNIT 10 BPR Vs Industrial Engineering; BPR Vs Value Engineering- BPR Criticisms-

BPR Can do well.
UNIT 11 Types of Functional Flexi systems: Simplifying systems - Enterprise
Flexibility: Ready for Experimenting and coping with Paradoxes- Strategic
Flexibility: Ready for Change and Dynamics.

BLOCK IV: FLEXIBILITY IN BUSINESS EXCELLENCE

UNIT 12 Organizational Flexibility: Fluidity and Managing by Walking around-

Technology Flexibility - Marketing Flexibility - Human Resources Flexibility
-Information System Flexibility - Manufacturing system Flexibility - Supply
Chain Flexibility.

UNIT 13 Components and Competitiveness of Flexi Systems: Flexibility in

Technology- Flexibility in Product offerings- Flexibility in service offerings.

UNIT 14 Flexibility in Business Excellence- Flexibility in Mergers and Acquisitions-

Flexibility in Strategic Alliances- Competitive Edge and Flexi Systems.

REFERENCES

1. Jacobson, et al, Business Process Reengineering With Object Technology, Addison-

Wesley, 1994
2. Clarence Feldmann, The Practical Guide to Business Process ReengineeringDorset
House, 1998.
3. Dan Madison, Process Mapping, Process Improvement & Process Management, Paton
Pres, 2005.
4. HarvardBusinessSchool, Improving Business Processes, HBSP, 2010.
5. Jay Heizer and Barry Render, Operations Management Flexible Version, Prentice
Hall, 2011.
6. Christopher Bartlett (Author), Paul Beamish ,Transnational Management, McGraw
Hill, 2010.
7. Birkinshaw&Hagström, Flexible Firm: Capability Management in Network
Organizations, OUP, 2002.
8. Ord Elliott, The Future is Fluid Form: Designing Flat, Flexible Organizations,
iUniverse.com, 2009
9. Smith, Flexible Product Development: Building Agility for Changing Markets,
Jossey- Bass, 2007.
 35435 - TECHNOLOGY POLICY, ETHICS AND IPR MANAGEMENT

Objective:

 To know the strategies of technology policy and ethics

 To understand the policy and innovation of technology

BLOCK I: BASICS OF TECHNOLOGY POLICY

UNIT 1 Technology Policy Imperatives: Science and Technology (S&T) Policy and
Impact on Industry and Society- Government of India’s S&T Policy:
Preamble, Objectives and Strategy & Implementation- Government Initiated
Scientific Programs: Scientific & Engineering Research, Technology
Development.

UNIT 2 S&T and Socio Economic Development, International S&T Cooperation,

Women Scientists Programs, Technology Missions: Solar & Water- 2010-
2020 Decade of Innovation in the Country.

UNIT 3 Government Budgetary Allocation for S&T under R&D, TD and TM

Programs- Green Technology- Clean Technology- Philosophy of technology.

UNIT 4 Sector Technology Policy Issues: Industrial Technology Policy- Power

Technology Policy- Transport Technology Policy- Bio, Info, Nano (BIN)
Technology Policy- Cyber security- Agriculture and Allied sector Technology
Policy- Private Sector Technology Initiatives and Government Fiscal Support.

BLOCK II: SCIENCE AND TECHNOLOGY

UNIT 5 Invention, Innovation and Commercialization Policy- Basic Research and

Beyond Basics and Applied Research- Higher Educational Institutions (HEIs)
and Technology Development- Governance of Science and Technology in
Society.

UNIT 6 Outlook for technology policy: Technologies of Freedom- Convergence, the

Internet, and Policies of Freedom- UN World Summit on the Information
Society- Integrating Societal Concerns into Nanotechnology R&D.

UNIT 7 Linking Scientific Research to Societal Outcomes - High- and low-cost

realities for science and society- Guide for Policy Analysis.

UNIT 8 Science and Technology for societal sustainability- Environmental Politics and
Role of civil society in environmental governance.

BLOCK III: IPR TECHNOLOGY ETHICS

UNIT 9 Ethics of Technology: Virtues of science and technology- Science and social
responsibility- Real-time Assessment of Impact- Technology and Human
 Interface- Ethics of Risk Analysis and Regulatory Review- Environmental
Ethics and International Policy- Leveraging talent, not technology.

UNIT 10 Techno-criticism -Techno-progressivism- Ethics of artificial intelligence- Bio-

ethics- cloning, RFID, biometric analysis and identification, genetic screening-
Third-world compatibility- World Commission on the Ethics of Scientific
Knowledge and Technology.

UNIT 11 Technology and IPR: Concept of IPR- Technology and IPR Linkage- Types of
IPR- Patents, Trademarks, Service Mark, Copyrights, Designs, Geographical
Indications, Biological Diversity, Other IPR, Plant Varieties, Trade
Secrets/Confidential Info., Data Protection, Traditional Knowledge, IC
Layouts and Domain Name.

BLOCK IV: IPR TRADE MERCHANDISE ACT

UNIT 12 International Treaties on IPR: Paris Convention, as of December 7, 1998-

Patent Cooperation Treaty (PCT), as of December 7, 1998- TRIPS Agreement
(WTO), as of January 1, 1995- World Social Forum- Socialization of
Technologies: Concept and Issues.

UNIT 13 IPR and Indian: The Patents Act 1970, as amended by The Patents
(Amendment) Act 2005- The Patents Rules, 2003, as amended by The
(Amendment) Rules 2006-Trade Marks Act, 1999.

UNIT 14 Trade and Merchandise Marks Act, 1958- Copyright Act, 1957-Biodiversity
Act, 2002-Protection of other IPRs- Distinctiveness Uniformity and Stability
(DUS) test- Criticism of intellectual property.

REFERENCES

1. Government of India, Science and Technology Policy (Web sites)

2. Decker, Ladikas&Wütscher, Bridges between Science, Society and Policy, Springer
2010.
3. Conceicao, Gibson, Heitor&Shariq, Science, Technology & Innovation Policy,
Quorum Books, 2000.
4. Guston and Sarewitz, Shaping Science and Technology Policy,University of Wisconsin
Press, 2006.
5. Dominique Foray, The New Economics of Technology Policy, Edward Elgar Publishing,
2010.
6. W. Brian Arthur, The Nature of Technology, Free Press, 2009.
7. Kevin Kelly, What Technology Wants, Viking Adult, 2010.
8. Relevant Convention/Treaty documents
9. Relevant Bare Acts
10. S S Singh, Law of Intellectual Property Rights, Deep and Deep, Delhi, 2009.
 35441 - MANUFACTURING, MAINTENANCE AND WASTEMANAGEMENT

Objective:

 To understand the concepts and process of manufacturing

 To know the needs and techniques of maintenance

BLOCK I: BASICS OF MANUFACTURING, MAINTENANCE AND WASTE

MANAGEMENT

UNIT 1 Concept and Requisites of Manufacturing: Functions of manufacturing

management- Basic Manufacturing operations - Organization and planning for
manufacturing- Engineering, Research and Development.

UNIT 2 Design of manufacturing processes- Industrial equipment and maintenance-

Methods engineering - Work measurement- Materials handling- Physical
facilities- CAM and CAD- Manufacturing automation - Control systems,
sensors, actuators and other control system components.

UNIT 3 Types and Trends in Manufacturingsystems: Single station manufacturing

cells - Group technology and cellular manufacturing - Flexible manufacturing
systems - Manual assembly lines-Transfer lines and similar automated
manufacturing systems.

UNIT 4 Automated assembly systems- Robotics- Introduction to quality assurance -

Statistical process control - Process planning and concurrent engineering -
Production planning and control systems - Lean production and agile
manufacturing-Material handling- Material transport systems- Storage
systems- Automatic data capture.

BLOCK II: ORGANIZATION AND OPERATIONS OF MAINTENANCE

UNIT 5 Nature and Needs of Maintenance: Nature of Maintenance- Need for

Maintenance– Maintenance and Productivity, Quality and Competitiveness-
Types of maintenance systems: planned and unplanned maintenance –
breakdown maintenance– corrective maintenance– opportunistic maintenance
–routine maintenance.

UNIT 6 preventive maintenance – predictive maintenance – condition based

maintenance systems – design-out maintenance – Total productive
maintenance.

UNIT 7 Selection of maintenance systems - Maintenance planning and scheduling –

establishing a maintenance plan–Items to be maintained and their Characters.

UNIT 8 Organization and Operations of Maintenance: Maintenance organization –

resource characteristics – resources structure– administrative structure –
 training of maintenance personnel – maintenance control- maintenance
procedure – guidelines for matching procedures to items.

BLOCK III: WASTE GENERATION

UNIT 9 Universal maintenance procedure – System operations and documentation –

documenting maintenance operations – record keeping – data collection and
analysis – failure statistics– planning and scheduling plant shutdowns-
evaluation of maintenance performance.

UNIT 10 Concepts and contours of Waste Management: Concept of wastes- Nothing is

a Waste until it is wasted –Types of Waste (on the bases of): Sources, Nature
and Characteristics.

UNIT 11 Rates of Waste generation: Quantities and Qualities- Factors affecting

generation- Problems from solid wastes- Changing nature of solid wastes and
its Impact- Zero Waste system: Concept, Requisites and Efforts- Trends in e-
Waste.

BLOCK IV: TREATMENT PROCESS

UNIT 12 Systems and Strategies of Waste Management: Systems of Collection,

Segregation, Handling, Transporting, Treatment, Storage and Disposal of
Waste- On-site Collection, Segregation and Storage Strategy: Procedures and
Requirements.

UNIT 13 Handling and Transporting strategy: Devices, People, Vehicles, Routing,

Route Balancing and Transfer stations.

UNIT 14 Treatment Process: Organic and In-organic processes- Recovery and Reuse –
Energy and Manure- Disposal Strategy- Industrial and Hazardous solid waste
management- Extended Producer’s Liability.

REFERENCES

1. Groover, Fundamentals of modern manufacturing, John Wiley, 2010.

2. Gideon Halevi, Handbook of Production Management Methods, Heinemann, 2001.
3. Leone and Rahn, Fundamentals of Flow Manufacturing, flow Publishers, 2002.
4. Don Nyman, Maintenance Planning, Coordination & Scheduling, Industrial Press, 2010.
5. Gulati and Smith, Maintenance and Reliability Best Practices, Industrial Press, 2009
6. Un-Habitat, Solid Waste Management in the World's Cities, Earthscan Ltd, 2010.
7. Scott and Scheffler, Reduce, Reuse, Recycle, Green Books Guides, 2009.
8. Maynard, H.B, Handbook of Modern Manufacturing Management, McGraw Hill, 1998.
 35442 - KNOWLEDGE AND CHANGE MANAGEMENT

Objective:

 To know the concept and activity of knowledge

 To understand the process and strategies of knowledge

BLOCK I: BASICS OF KNOWLEDGE AND CHANGE MANAGEMENT

UNIT 1 Conceptual Exploration of KM: Meaning, Nature,Types and Aspects of

Knowledge Management (KM) - Data> Information>Knowledge>Wisdom
continuum - Value of Knowledge Management.

UNIT 2 KM as Type of Activity- KM as a Set of Processes- Knowledge Management

and supporting concepts: Knowledge Analysis (KA), Knowledge Planning
(KP) Knowledge Technology (KT) Knowledge Management (KM)- Computer
Supported Work Systems (CSWS)- Knowledge engineering and transfer.

UNIT 3 Process of KM: KM as a Business Process- 3-tier conceptualization of KM:

Knowledge Management>Knowledge Process> Business Process-KM as
Management of Information.

UNIT 4 KM as Management of People or Knowledge Workers- KM as transforming

Individual knowledge into Organizational knowledge – KM as Managing for
New Knowledge- Knowledge Dimensions: Tacit knowledge, explicit
knowledge and new knowledge- Knowledge Spiral model of Nonaka &
Takeuchi.

BLOCK II: CONCEPTUAL EXPLORATION

UNIT 5 Strategies for KM: KM strategies- push (active) and pull (ad hoc) strategies-
Cross-project and Mapping strategies- Competence building and Collaborative
strategies- Motivations for KM

UNIT 6 KM technologies- KM System- KM reflecting in Decision Execution cycles

(DECs)- KM reflecting in Complex Adaptive Systems (CAS) - KM reflecting
in Learning Organization (LO).

UNIT 7 KM reflecting in Distributed Organizational Knowledge Base (DOKB)-

Knowledge Life Cycle and the Business ProcessingEnvironment.

UNIT 8 Conceptual Exploration of CM: Meaning, Nature and Types Change

Management (CM) - Areas of Change in Business – CM as 'unconscious
incompetence' to into 'conscious competence- - Change programs – Change
levers.
BLOCK III: CHANGE MANAGEMENT

UNIT 9 Change as growth – Change as transformation – Change as turnaround –

value- based change- Mapping change- Change saturation- Change
Resistance- John P Kotter's eight steps to successful change - Change is Life:
Change or Be Changed- Change for Growing and Growing with Change.

UNIT 10 CM Process and Improvement: Preparing for Change- Implementing Change-

Reinforcing Change - Kurt Lewin’s Theory of CM: Unfreezing, Moving and
Refreezing- Fisher's Process of Transition model.

UNIT 11 Change Management Toolkit, Pilot and Best Practice- Communication,

Sponsorship, Resistance Handling, Change Augmentation,

BLOCK IV: SUCCESSFUL CHANGE FLOWS LEARNING

UNIT 12 Team-work- Continuous change and improvement- Organizational Changes to

Deal with Whirlwinds of Change- Change Checkpoints and Improvement
Milestones.

UNIT13 CM Strategies and Leadership: Rational Vs Emotional - Re-educative Vs

Coercive - Adaptive Vs Adoptive - Gradual Vs Sudden - Piece-meal Vs
Holistic - Participative Vs Coterie - Top-Down Vs Bottom-up -

UNIT 14 Successful Change Flows from Learning, Growth, and Development-

Leadership Principles in a Changing World - Harnessing the Energy of
Change Champions- Leadership fostering Passion for Change- More Change
Demands More Leadership.

REFERENCES

1. Awad and Ghaziri, Knowledge Management, Prentice Hall, 2003`

2. Carl Frappaolo, Knowledge Management, Capstone, 2006
3. Peter F. Drucker, Managing in a Time of Great Change, HBP, 2009.
4. Peter F. Drucker, Managing in the Next Society,St. Martin’s Grifffin, 2003.
5. Harvard Business Review, Knowledge Management,HBP, 1998.
6. Peter Drucker, Age of Discontinuity, Transaction Publishers, 1992.
7. Annabel Beere, Leadership and Change Management, Sage, 2009.
8. Nilakant&Ramnarayan, Managing Organizations Change, Response Books, 2003.
9. Dunphy, Griffiths & Benn, Organizational Change for Sustainability, Routledge,
2007.
10. Cameron & Green, Making Sense of Change Management, Kogan Page, 2009.
 35443 - MANAGEMENT OF TECHNOLOGY TRANSFER AND ABSORPTION

Objective:

 To know the concept and process of technology transfer and absorptions

 To know the nature and techniques and absorptions

BLOCK I: BASICS OF MANAGEMENT TECHNOLOGY TRANSFER AND ABSORPTION

UNIT 1 Technology Transfer and Acquisition: Meaning, Need and Process- The
Essence of Technology Transfer- Transfer within and between Nations- Price
and Return for Transfer of Technology.

UNIT 2 IPR Protection Regimes and Technology Transfer- Multilateral Policies and
Technology Transfer- Trade and Investment Policy of Host/Source Country
vis-à-vis Technology Transfer.

UNIT 3 WTO’s TRIPs and Technology Transfer Issues: TRIPs and Technology
transfer- TRIPs, Technology Transfer and Environment - Relaxing IPRs
Standards for Environmentally Sound Technologies.

UNIT 4 TRIPs and Convention on Bio-Diversity (CBD) vis-à-vis technology transfer –

Loose Vs Tight IPR Protective Environment vis-à-vis- Technology Transfer-
WTO Article 66.2 Implementation and Technology Transfer.

BLOCK II: NATURE OF TECHNOLOGY

UNIT 5 Technology Transfer Routes: Contractual and Non-contractual Flows of

technology-Market Channels: Licensing-JVs- FDI- MOU- MNCs- Bargaining
Process.

UNIT 6 Conditions for Market Channels- Non-market Channels: Imitation and

Reverse Engineering- ‘Invent Around’-Cross-border movement of personnel.

UNIT 7 Conditions facilitating non-market channels- Outsourcing as Alternative to

Technology Transfer- Local innovation in developing countries as Alternative
to Technology Transfer.

UNIT 8 Concept and nature of Technology Absorption: Meaning of Technology

Absorption- Cycle of Technology Absorption: Transfer>Adoption>
Adaptation> Absorption > Assimilation.

BLOCK III: PATENT CITATIONS

UNIT 9 Absorption and Productivity - Absorption and Human Interactions,

Psychological Factors, Organizational Redesign and Re-engineering.
.UNIT 10 Technology diffusion and absorption: Meaning of Technology Diffusion- Key
Diffusion Routes: Trade, FDI, R&D, and Labor mobility and training - Proxies
for Absorption:

UNIT 11 Patent Citations, International Co-invention, and Multinational Sponsorship of

Local Invention.

BLOCK IV: ATTITUDE OF TECHNOLOGY

UNIT 12 Diffusion to Innovation- Rate of Diffusion – Time, Speed and Cost of

Innovation through Diffusion- Creation of Superior Technology.

UNIT 13 Trend and Hurdles in Technology Transfer and Absorption: Status of

Technology Absorption in India - Need for new outlook on Absorption
strategies for acquired technology- Creating new/improved technologies.

UNIT 14 Hurdles: Attitude of Technology Transferor and Transferee firms- Market

Size- R&D spend level vis-à-vis GDP- Quality of Education and Human
Resources – Taxation and Fiscal Policy- PPP for Technology Transfer and
Absorption.

REFERENCES

1. Itzhak Goldberg, Globalization & technology absorption in Europe &Central Asia, WB,
2008.
2. Andrew Michaels, International Technology Transfer and Trips Article 66.2: Can Global
Administrative Law Help Least-Developed countries Get What They Bargained for? 31st
July, 2011,
http://gjil.org/wpcontent/uploads/archives/41.1/InternationalTechnologyTransfer.PDF
3. World Bank, http://go.worldbank.org/F9I6SOVA50.
4. World Bank, http://www.worldbank.org/eca
5. Tabachnick&Koivukoski, Globalization, Technology, and Philosophy, Suny Press, 2004.
6. Andrew Feenberg, Transforming technology, Oxford University Press, 2002
7. United Nations, Taxation and Technology Transfer, 2006.
 35444 - GROWTH MANAGEMENT

Objective:

 To know the strategies of Growth management

 To understand the concept and process of Growth management

BLOCK I: BASICS OF GROWTH MANAGEMENT

UNIT 1 Sinews of Growth: Defining Growth and Growth Management- Overview of

Growth Management ‘SIX-S’ Process: Sinews, Strategy, Staging,
Synchronizing,Securing and Sustenance

UNIT 2 Sinews: Identifying Growth Opportunities – Entry Enticements and Barriers-

Competition and Cooperation- Creativity and Engagement- Prioritizing Growth-
Developing a Growth Proposition and Plan- Building up the Growth sinews: Fine-
Ware, Soft-Ware and Hard-Ware- Growth propellers and escalators- Reinventing
the Future.

UNIT 3 Strategizing Growth- Strategic thrusts for Growth- Improvement Strategies

(Synergy and Value chain based): Vertical growth, Horizontal growth (related
growth and unrelated growth), Evolutionary growth and Continuous growth,
Organic growth

UNIT 4 Venture Strategies: Disruptive Ventures and Innovation Strategies: Revolutionary

growth, Discontinuous growth, and Acquired growth- Blue Ocean
Strategy-Ansoff’s model- McKinsey model- SWOT/TOWS model-

BLOCK II: ENVIRONMENT AND WARDING OFF ORGANISATION

UNIT 5 3 Levels of Enterprise Strategies for growth- Porters Generic Competitive

Strategies- Choosing the strategic growth choice: Considerations of Internal and
External Factors.

UNIT 6 Staging Growth: Organizing for Growth- Inertia Escape- Activation of growth-
Well thought out implementation plan- Competitive compensation programs-
Supportive organization culture- Strategic core competencies in place- Frequent,
two-way communications- Strategic staffing plan- Efficient decision-making
process- Full delegation and accountability-

UNIT 7 Team based environment- Performance management program- Change

management tools in place- Supportive systems and processes- Employee
development plans- Succession plan –
UNIT 8 Warding off Organization from signs of Slowing and Losing- Resources for
Growth- Mentor for Growth (M4G)- Getting focus and balance- Monitoring
growth.

BLOCK III: SECURING GROWTH IN DOMAIN

UNIT 9 Synchronizing for Growth: Synchronized Efforts - Directing the Growth Resource
mix – Greiner’s model of Crises Induced Growth-

UNIT 10 Managing Growth fatigue: Concept and Overcoming the same- - Managing the
momentum of growth: Steady and Speed – Alert and Advancing- High Growth
Road Map.

UNIT 11 Securing Growth in every domain: Product & Brand domain, Market &
Competition domain, Assets & Capacity domain, Finance & Profitability domain,
Networks & Relationship domain,

BLOCK IV: HARNESSING DIVERSITY AND RAPID GROWTH

UNIT 12 Geography & Spread domain and People & Organizational domain- Handling un-
sought consequences of growth- Turning Risks into Opportunities.

UNIT 13 Sustaining Growth: Efficiency Improvement- Effectiveness Enhancement-

Excellence Management- Continuous Innovation- Kaizen and Radical Innovation-

UNIT 14 Harnessing Diversity- Rapid Growth Strategies- Managing Rapid Growth-

Passion for Growth.

REFERENCES

1. Christopher Meyer, Relentless Growth, Free Press, 1997.

2. Robert Slater, Jack Welch and the GE Way: Management Insights and Leadership, 1999.
3. Richard Leifer, et al, Radical Innovation,HBP, 2000.
4. Peter S Pande, 6 Sigma Way, McGraw Hill, 2000.
5. B Tucker & B Tucker, Driving Growth Through Innovation, Berrett-Koehler, 2002.
6. Jack Trout & Steve Rivkin, Differentiate or Die, John Wiley and Sons, 2008
7. Ram Charan and Noel. M. Tich, Every Business is a Growth Business, Three Rivers
Press, 2000.
8. Jennings & Haughton, It's not BIG and eats SMALL... it's FAST that eats SLOW,
Harper, 2002.
9. Andrew Lester, Growth Management:Two Hats Are Better Than One, MacMillan, 2009
10. Feigenbaum, A V; Feigenbaum, D. S, The power of management innovation : McGraw-
Hill, 2009
 11. Timothy George Kotnour, Transforming Organizations,CRC Press 2009.
12. Rodolphe Durand, Organizational evolution and strategic management, Sage, 2006

34445 - QUALITY MANAGEMENT

Objective:

 To understand the concept and function of quality

 To know the quality system and TQM in detail

BLOCK I: BASICS OF QUALITY MANAGEMENT

UNIT 1 Quality: Concepts and Significance: Quality as customer delight – Quality as

meeting standards – Actual Vs Perceived quality – Concept of total quality –
Design, inputs, process and output.

UNIT 2 Need for quality – Function of quality – Philosophy of Quality : Old Vs. New –
Quality as a problem, as a challenge and as a delight.
UNIT 3 6 sigma concept- Contributions of Quality Gurus: Juran, Deming and
Crosby. Meaning- Importance – Implication – Need-–Types- Scope, Features

UNIT4 Statistical Quality Control: Fundamentals, evolution and objectives – Planning for
quality – Quality process.

BLOCK II: QUALITY SYSTEMS

UNIT 5 Statistical Process Control (SPC) and acceptance sampling – Quality Assurance:
Vendor Quality - Zero Defect Manufacturing.

UNIT6 Quality Economics: Quality and Cost – Quality and Productivity- Benefits of
Quality – Competition in Quality.

UNIT 7 Quality as a Competitive Edge- Role of MNCs in emergence of global

quality. Meaning- Importance – Implication – Need-–Types- Scope, Features

UNIT8 Quality Systems: Total quality control system Vs. Total quality management
system – Total Quality Control (TQC) in Japan, US, Europe.

BLOCK III: GLOBAL STANDARDS

UNIT 9 Elements of TQC – Just in time, SPC, quality circles, quality teams- 6 Sigma
Quality approach and process.

UNIT10 Total Quality Management (TQM): Elements – TQM in global perspective –

Global bench marking – Business process reengineering.

UNIT 11 Global standards – ISO 9000 series – Environmental QS 14000- Quality manual –
Barriers to TQM.

BLOCK IV: QUALITY AWARDS

UNIT12 Total Quality Management and Leadership: Implementing TQM – Market choices
– Meeting customer requirements – Maintaining competitive advantage.

UNIT 13 Core competence and strategic alliances for ensuring quality – Quality review,
recognition and reward.

UNIT 14 Quality awards: Japanese Deming Award, US Malcolm Baldrige National Quality
Award & Indian Golden Peacock National Quality Award.
REFERENCES

1. Armond V. Feigerbaum, Total Quality Control, McGraw Hill, 2004.

2. Ron Collard, Total Quality: Success Through People, Jaico, 2006.
3. Juran, Planning for Quality, The Free Press, 1988
4. Willborn& Cheng, Global Management of Quality Assurance Systems, McGraw Hill.
5. Townsend &Gebhardt, Commit to Quality, John Wiley & Sons, 1990.
6. E. David Spong, The Making of a World-Class Organization, ASQ Quality Press, 2008.
7. Suganthi, L, Samuel, A Anand, Total Quality Management, Phi Learning, 2009.
8. Patrick L. Townsend, Joan E. Gebhardt, How Organizations Learn, ASQ QP, 2007.
9. Joel E. Ross, Susan Perry, Total Quality Management:St.Lucie Press, 1988.
10. P.N. Mukherjee, Total Quality Management, PHI, 2006.
11. Willborn& Cheng, Global Management of Quality Assurance Systems, McGraw Hill.
12. Nancy R. Tague, Quality Toolbox, ASQ Quality Press, 2005.
13. George and Weimerskirch, Total Quality Management: 2009
14. Pyzdek and Keller, The Six Sigma Handbook, McGraw Hill, 2009
3.DURATION OF THE PROGRAMME
The course shall consist of two academic years divided into four semesters.

4.Faculty and Support Staff Requirements

This programme requires the following faculty and supporting staffs

Staff Category Required

Core Faculty * 3
Faculty for Specialization* 2
Clerical Assistant 1

*At least Assistant Professor Level (Either permanent or part time)

5.Instructional Delivery Mechanism

Each semester there will be one contact programme of 80 hours duration in theory. The SLM
(Self Learning Material) will be supplied to the students in print form as well as in CD form. The
face to face contact sessions of the programme for theory courses will be held at the head quarter
/ learning centres. The conduct of end semester examinations, evaluation and issuance of
certificates will be done by office of the Controller of examinations, Alagappa University,
Karaikudi.

F) PROCEDURE FOR ADMISSION, CURRICULUM TRANSACTION, AND

EVALUATION

Procedure of Admission
A candidate who has passed any Bachelor Degree from a recognized University in the Pattern of
10+2+3 shall be permitted to appear and qualify for the programme.

Curriculum Transactions:

The class room teaching would be through conventional lecture, use of OHP, power point
presentation and novel innovative teaching ideas like television and computer aided instruction.
Student seminars would be arranged to improve their awareness and communicative skill.
Face to face contact session will be conducted as given in below table.

Course Type Face to Face Contact

Session/semester (in Hours)

5 Theory courses with 4 credits 80

Total 80

Evaluation
The examinations shall be conducted separately for theory and practical’s to
assess the knowledge acquired during the study. There shall be two systems of
examinations viz., internal and external examinations. In the case of theory courses,
the internal evaluation shall be conducted as Continuous Internal Assessment via.
Student assignments preparation and seminar, etc. The internal assessment shall
comprise of maximum 25 marks for each course. The end semester examination shall
be of three hours duration to each course at the end of each semester. In the case of
Practical courses, the internal will be done through continuous assessment of skill in
demonstrating the experiments and record or report preparation. The external
evaluation consists of an end semester practical examinations which comprise of 75
marks for each course.
f. 3.2. Distribution of Marks in Continuous Internal Assessments:
The following procedure shall be followed for awarding internal marks for theory courses

Component Marks

Assignments(2) 25
(12.5+12.5)
Total 25

Question paper pattern (Theory)

 The question paper carries a maximum of 75 marks.

 The question paper consists of three sections namely Part-A, Part-B and Part-C.
  Part-A consists of 10 questions of 2 marks each (10 x 2 = 20 marks) with no choice. The
candidate should answer all questions.
 Part-B consists of 5 either or choice questions. Each question carries 5 marks (5 x 5=25
marks).
 Part-C consists of 5 questions. Each question carries 10 marks. The candidate should
Answer any three questions (10 x 3 = 30 marks).

Passing Minimum

 For internal Examination, the passing minimum shall be 40% (Forty Percentage)
of the maximum marks (25) prescribed for UG and PG Courses.
 For External Examination, the passing minimum shall be 40% (Forty
Percentage) of the maximum marks (75) prescribed for UG and PG Courses.
 In the aggregate (External + Internal), the passing minimum shall be 40% for
UG and 50% for PG courses.

Marks and Grades:

The following table gives the marks, grade points, letter, grades and classification to indicate the
performance of the candidate.

Range of Marks Grade Points Letter Grade Description

90-100 9.0-10.0 O Outstanding

80-89 8.0-8.9 D+ Excellent
75-79 7.5-7.9 D Distinction
70-74 7.0-7.4 A+ Very Good
60-69 6.0-6.9 A Good
50-59 5.0-5.9 B Average
00-49 0.0 U Re-appear
ABSENT 0.0 AAA ABSENT

Ci = Credits earned for the course i in any semester

Gi = Grade Point obtained for course i in any semester.
n refers to the semester in which such courses were credited

For a semester;

Grade Point Average [GPA] = ∑iCiGi/ ∑i Ci

Grade Point Average = Sum of the multiplication of grade points by the credits of the courses

Sum of the credits of the courses in a semester

For the entire programme;

Cumulative Grade Point Average [CGPA] = ∑n ∑iCniGni/ ∑n ∑iCni

CGPA = Sum of the multiplication of grade points by the credits of the entire programme

Sum of the credits of the courses for the entire programme

CGPA Grad Classification of Final

Result

9.5-10.0 O+ First Class- Exemplary*

9.0 and above but below 9.5 O

8.5 and above but below 9.0 D++ First Class with
Distinction*
8.0 and above but below 8.5 D+
7.5 and above but below 8.0 D

7.0 and above but below 7.5 A++ First Class

6.5 and above but below 7.0 A+
6.0 and above but below 6.5 A

5.5 and above but below 6.0 B+ Second Class

5.0 and above but below 5.5 B

0.0 and above but below 5.0 U Re-appear

*The candidates who have passed in the first appearance and within the prescribed semester of
the PG Programme are eligible.
Maximum duration for completion of the course
The maximum duration for the programme shall not exceed five years after the completion of
the minimum duration of the programme.

Commencement of this regulation

These regulations shall come into effect from the academic year 2018-19 for students who are
admitted to the first year of the course during the academic year 2018-19.

Fee structure

Sl. No. Fees Detail Amount in Rs.

First Year Second Year

1 Admission Processing Fees 300.00 -

2 Course Fees 13200.00 13200.00

3 ICT Fees 150.00 150.00

TOTAL 13650.00 13350.00

G) REQUIREMENT OF THE LIBRARY RESOURCES:

LIBRARY RESOURCES
The Central Library is one of the important central facilities of Alagappa University. It has text
book, reference books, conference proceedings, back volumes, standards, and non-book material
such as CD-ROMs and audios. The central Library procured several e-books in different areas.
The library also subscribes to about 250 current periodicals. The Directorate of Distance
Education of Alagappa University has adequate number of copies of books related to
Management Programme.

COST ESTIMATE OF THE PROGRAMME AND THE PROVISIONS:

Sl. No. Nature of Expenditure Amount in Rs.

(Approx.)
1 Programme Development 10,00,000/-
 2 Programme Delivery 20,00,000/-
3 Programme Maintenance 3,00,000/-

i) QUALITY ASSURANCE MECHANISM AND EXPECTED PROGRAMME

OUTCOMES

 The feedback from students on teaching will be collected every semester using standard
formats.
 Feedback on the curriculum will also be collected from the experiences of the students
which help teachers in fine tuning of deliverables in the classroom.
 It helps in improving the standard of teaching as expected by the students.
 Exit survey feedback on various parameters to improve and quality of the programme and
support services like course material, library and infrastructure.
 It helps to strengthen the contents of the program to meet the requirements of the
employment market and keep the curriculum as a treasure of knowledge.
 This programme provides opportunities for students to develop and demonstrate
knowledge and understanding, skills, qualities and other attributes.

****