The Funnel Script Bible

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THE FUNNEL ROLL-OUT

THE PROVEN PROCESS TO EASILY ROLL OUT TOP PEFORMING FUNNELS
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THEULTIMATE
FUNNEL
SCRIPTS
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Next to each script — I’ve included a brief, One final thing is that I’d love to hear about how
FUNNEL SCRIPS overview of what each part is about. much these scripts changed, and impacted your
business, your processes, and of course… your
Hello there, and welcome to the funnel scripts!
This is so that it can re-jog your memory, and conversions.
when you’re using the script — you’ll know
I’m really excited that you’re here, because I know
exactly what each part means. So when you generate some really great results
that when you use the exact scripts that you’re
with them — please get in contact with me
going to discover in this book — it’s going to be so
Within your members area — you’ll find detailed sharing your results, as I’d love to hear them!
simple for you to build out funnels that convert.
trainings on each of the specific scripts with exact
case-studies, and examples for you to model after. Now go through these scripts, and the
See — the scripts that you’re about to discover
corresponding training in the members area &
are the exact scripts that we use whenever we roll
Make sure that before you use the specific script being to build out your top converting funnels… :)
out new funnels.
that you go through this training, so you can be
sure that you really understand it… Tom Glover
It doesn’t matter what funnel you’re rolling out, or
what niche you’re rolling it out in.
…then, when it comes time to build out your own
— simply have the script in front of you, and being
When you stick to these scripts — you’ll be
to build yours out.
amazed at how well your funnels convert.
When you have these scripts in your corner —
We’ve developed and perfected them through
you’ll be amazed at how simple it becomes to roll
thousands of tests, and hundreds of thousands of
out REALLY high converting funnels, so use them
dollars in advertising, and they work really well.
at every step in your funnel.
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For this example — you might explain to your audience that before After that — you’re going to simply want to state the guarantee.
SCRIPT you had the traffic roll out process — it was very hard to get traffic You can go crazy here and let them know that you’re so certain that
to your offers… but now you have it — all you need to do is plug any it’ll work for them — if they don’t get ______ results — you’ll double
This script is the Free + Shipping Information video script. offer into it, and in 3 simple steps; you now have consistent traffic, their money back.
leads & sales flowing through your new campaign.
It should be used for the simple video’s that you’ll shoot that will sell But, simply giving them 30 days to decide whether they like the
your free + shipping information products (your tangible items). Part 3 is where you simply explain how they can get it. product & see if it’ll help them out works great, too.
The first part is the introduction. All you want to do here is literally Explain that you were going to charge $______ for it, but you’ve Finally — what you’re going to want to do is quickly recap exactly
take 2 second to introduce yourself, and then give your viewers a decided to do something really cool, and give it away for free. what their getting.
super fast overview of what it is that you’d like to give them.
So if they want it — all they need to do is fill out their information, Recap the main benefits of the product, and why they need it.
E.g. “Hey, my name is Tom Glover & I’m so excited that you’re here tell you where to ship it, and cover the small shipping & handling
because I’d like to give you my personal traffic roll out process. It’s charge of $______. Recap that there’s no catch for them.
the exact process we use to roll out all our campaigns without
spending more than $10 per day….”, and I’d continue to explain After that — you want to address that you understand their Recap that there’s only a limited number available…
briefly what the product is, and what it’s main benefits are. scepticism, and that it might sound too good to be true.
Recap the guarantee…
The next part is where you want to give a quick backstory for your What I like to do here is let them know that there not going to be
product. charged anything again. There’s no trials. Just the one payment to …and then simply tell them to fill out their information on this page,
cover the shipping and handling. tell you where to ship it, and you’ll pop one in the mail for you.
This is very simple, and broken down into two parts.
I also like to let them know exactly why I’m giving it to them. People These video’s don’t need to be complex.
The first part is where you explain what your life was like before the love full transparency.
product, and the next part is where you explain what your life was Simply tell them what you’ve got. Show them how awesome it is,
like now you have the product in your life. Next — simply mention that this offer is only available for a limited then let them know how they can get it for free.
time, or whatever scarcity tactic you’re deploying.
(You can also give them a quick story of how you created the Stick to this formula & you’ll crush it! :)
product if you wish). My favourites can be seen on the right :)
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THE FREE + SHIPPING INFORMATION VIDEO SCRIPT
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1 THE INTRO
Hey! My Name Is...
4 SCARCITY
Here’s What I’ve Got For Ya... Only Giving Away __________ Copies
Price Will Increase In __________
Will Automatically Shut The Doors On __________
2 THE BACKSTORY
Before I Had It... (How Painful My Life Was) WHAT’S THE CATCH?! 5 THE GUARANTEE
Now I Have It (How Awesome My Life Is)
6 THE OFFER RECAP
3 HOW TO GET IT
Recap What Their Getting
Was Gunna Charge... Recap Why They Need It
Want To Give It To You For FREE! Recap Scarcity
Here’s How To Get It...
HERE’S WHAT TO DO NOW...

Next —www.getwsodo.com
you’re going to want to simply insert some more
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testimonials for your product. This is essentially where you say: “P.S. If you just scrolled down
SALES FORMULA to the bottom of the page — here’s exactly what’s going
Reviews are good, but people who’ve actually applied your down…”
This is the script that you should use on your sales page for product & got results to share are 100 times better.
your free + shipping information offer. Then simply recap what you’re giving them, why they need it &
After that — you’re going to simply explain to them what they what it’ll do for them, the guarantee, the scarcity & the fact
The first part is simply letting your audience know exactly need to do right now. Fill out their information & tell them that there’s no catch.
what you’ve got. All you want to do here is give them a quick where to ship it.
overview of what your offer is, and why it’s so awesome. Then simply tell them to fill out their information & you’ll ship
You’re also going to want to explain to them that there’s no them a copy for free!
Then, the next part is where you should include some catch, as people are naturally skeptical online, and believe that
testimonials. Let other people talk about how awesome the their going to be billed again if they give you their card details. Again — your copy doesn’t need to be very “amazing” at all.
product is.
I like to simply let them know why I’m giving it to them for Simply let them know what you’ve got, why they need it (the
Next — you want to include some bullet points that explain the free… people love full transparency. benefits), and how they can get it.
benefits of your product. Be sure to include the “so you can”
language pattern. Next — simply state your guarantee. Again; you can include a If you structured your offer in the way I showed you (the
double your money back (or triple) if you want to, but just a perfect offer)… people will be going crazy to buy it. :)
E.g. “Discover The Secret Physiological Triggers That Make 100% money back guarantee is good, too!
People Want To Buy, So You Can Have An Endless Stream Of Oh, by the way… I also like to include a Q&A at the bottom
Customers Lining Up — Begging To Buy From You… When applying scarcity — I like to either let them know that addressing common questions. Simply put yourself in your
there’s a limited number of copies, that the promotion will end customers shoes, read through your copy & ask yourself why
As you can see — we talk about a feature; they’ll learn the at the end of the week, or let them know that in _____ days you wouldn’t buy? What questions do you have?
physiological mind triggers, and then the ‘so you can’ language you’ll start charging for it.
pattern allows us to tie in a benefit of learning that. Then simply write them in at the bottom. Feel free to model
Finally; you’re going to want to sign off, and use what I call a other people’s Q&A’s!
“P.S. Offer Recap”.
THE FREE + SHIPPING INFORMATION SALES FORMULA
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1 HERE’S
THE INTRO
WHAT I GOT...
21 MAIN
THE INTRO
TESTIMONIAL
THE INTRO
31 HERE’S WHAT IT’LL DO FOR YOU (BULLETS)
41 TESTIMONIAL
THE INTRO 51 HERE’S
THE INTRO
WHAT TO DO NEXT...
WHAT’S THE CATCH?!
6 GUARANTEE 7 SCARCITY 8 SIGN OFF
91 THE P.S.
INTROOFFER RECAP
What I Got... What It’ll Do For You... What’s The Guarantee?
What’s The Scarcity? What’s The Catch?
10 Q&A

The nextwww.getwsodo.com
step here is you want to let them know why you’re All you want to do is highlight the main benefits with big
THE FREE + SHIPPING PHYSICAL www.getwsodo.com
giving it away for free. pictures, and explanations. Of course using the “so you can”
PRODUCT SALES FORMULA language pattern.
For me — I like to simply write a section here as if it was a
This is the script that you should use on your sales page for personal message. I’d say: “Hi! To celebrate the launch of After that — I like to include testimonials from real customers.
your free + shipping physical products. ______ we’re giving away _______ (products) for free!….”
You’re also then going to want to recap why you’re giving them
Again — if you structured your offer like I showed you (in the Then, I’d sign off the message, and continue with the sales away for free (I like because we’re celebrating launching a new
perfect offer) you should have an offer that your perfect page. That way you don’t look like you’re doing the selling, also company), and then state the guarantee.
customer’s will go crazy for, so our copy doesn’t need to be too which is pretty cool.
amazing. Let them know that they have no risks here. If they don’t like
What I like to do next is stir up the pain. The best way to do this the product — you’ll give them their money back. Simples.
Simply let them know what you’ve got, why they need it (the is by asking questions. Questions control focus.
benefits), and how they can get it… for FREE! Next — simply include some scarcity. Countdown timers work
For example — if I was selling baby drool bibs — you might great. Again; you can let them know that you’re only giving
For the headline; I like to simply ask them if they want (the write: “Are you sick and tired of bib’s that are unsafe, away ______ copies, that in ______ days you’ll start charging, or
product) for FREE. You can also include the value of the uncomfortable & just down right plain ugly?” whatever scarcity you like!
product here, too.
After that — I like to give a price comparison. Simply let them Then simply sign off, and include some Q&A’s. For the Q&A’s; I
The next step is simply letting them know exactly what the top know how much these retail for (and how much of an like to go to amazon.com or other retailers, and look for the top
benefits are of the product. I like to include the “so you can” awesome deal you’re hooking them up with). I like to include questions for similar products, and include them here.
language pattern here if possible. screenshots. Pictures speak 1,000 words.
Also write down and answer any questions that would
E.g. if I was selling a baby drool bib — “Made From 100% The next part is really the main bit. It’s essentially bigger bullet potentially hold you back from buying!
Natural & Soft Cotton Materials, So You Can Rest Easy points (and explainers) of the main benefits of the product.
Knowing Your Little One’s Delicate Skin Is In Good Hands…” That’s the free + shipping physical sales formula. Keep it simple
& you’ll get some incredible results!
THE FREE + SHIPPING PHYSICAL SALES FORMULA
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WOULD YOU LIKE __________ FOR FREE?
1 BENEFIT DRIVE BULLETS

6 TESTIMONIALS
AMAZING BENEFIT #1
AMAZING BENEFIT #2
AMAZING BENEFIT #3
IT’S TOTALLY
AMAZING BENEFIT #4 CHANGED MY
AMAZING BENEFIT #5 LIFE!
AMAZING BENEFIT #6
2 WHY ARE YOU GIVING IT FOR FREE? 3 STIR UP THE PAIN 7 WHAT’S THE CATCH?
4 PRICE COMPARISON 8 THE GUARANTEE
9 SCARCITY
10 SIGN OFF
11 Q&A
5 THE BENEFITS EXPLAINED
BIG BENEFIT BIG BENEFIT BIG BENEFIT
SO YOU CAN... SO YOU CAN... SO YOU CAN...

who have gone through your product & got the result that your
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perfect customer wants. After that; simply let them know that they can get access for
This is the script that you should use on your sales page for just $___. I like anywhere form $7-$9 for a tripwire offer.
your digital tripwire offers. Next — you’re going to want to state the problem that their
currently having. E.g. “As you know… everyone think’s that in I then like to justify the price. The best way to do this is by
The first step here is you want to grab your audience’s order to successfully launch their own product — they need to saying: “You can either ______ (do something stupid and waste
attention (aka your perfect customers). The best way to do this do 3 months of pre-launch, and beg 1,000 affiliates to your $10), or you can _______ (the big benefits of your product).
is by asking a question that your perfect customer will say promote for them”.
“YES” to! Next, simply let them know what to do now. This is your call to
Then, simply amplify the pain. Here you might want to mention action letting them know to fill out the order form.
E.g. “Would You Like To Be Able To Build Profitable Sales why this doesn’t work anymore, or why this is a stupid way of
Funnels In 60 Minutes Or Less?”. doing things, etc. After that — the guarantee should just let them know that for
30 days they can chose if they like it or not. If they don’t, or
Next; you want to include a headline. My favourite headlines Next, what you’re going to want to do is let them know that all they don’t get the results they want — you’ll refund them. You
are how they can do what they really want to… without doing is not lost, and there’s a solution. Your product. can do double, or triple money backs here if you want.
what they really hate/don’t want to do/are scared of.
After you’ve introduce your products — instantly then include Then simply give them the scarcity that this offer is expiring
E.g. “Discover How You Can Easily Launch Your First Online some testimonials (video’s are best) of people who’ve gone soon, that there’s limited copies, etc.
Product & Made 1,000 Sales In The Next 21 Days” That’s through your product and love it, but more importantly… got
what they really want… “WITHOUT Doing Any Pre-Launch Or results with it. After that — include the awesome P.S. offer recap that
Talking To A Single JV Or Affiliate… Ever!”. That’s what they explains all of the offer in a couple of sentences (if they just
really hate to. Next, simply introduce the product to them & give them a real scrolled from the top to see what the offer way).
quick overview of what it’s all about, After that — this is the
The next step is to simply show them proof. Show them that most important part of the sales page. Then read through the entire page & ask yourself what
what you’re selling actually works, and get’s results. questions might you have that would hold you back from
Here — you want to include a load of benefit driven bullets. Let investing? Write them down, then awnser them in an FAQ
The best way to do this is have pictures. Pictures speak 1,000 them know the benefits of your program using the “so you block.
words. You can also include testimonials here of other people can” language pattern.
THE DIGITAL TRIPWIRE SALES FORMULA
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1 THE ATTENTION GRABBER 8 HERE’S WHAT IT’LL DO FOR YOU...
DISCOVER HOW TO (DO WHAT THEY REALLY WANT) AMAZING BENEFIT #1 9 THE PRICE REVEAL
WITHOUT (DOING WHAT THEY REALLY HATE)... AMAZING BENEFIT #2
AMAZING BENEFIT #3
2 HERE’S THE PROOF! AMAZING BENEFIT #4
AMAZING BENEFIT #5
AMAZING BENEFIT #6
10 PRICE JUSTIFICATION
YOU CAN SPEND THIS

ON A CUP OF COFFEE,
OR YOU CAN ________
3 STATE PROBLEM 4 STIR UP THE PAIN
5 INTRODUCING... 6 TESTIMONIALS HERE’S WHAT TO DO NOW...
IT’S TOTALLY 10 THE GUARANTEE

CHANGED MY
LIFE! 11 SCARCITY
12 SIGN OFF
THE BEST PRODUCT
13 P.S. OFFER RECAP
14 FREQUENTLY ASKED QUESTIONS

7 HERE’S WHAT IT’S ABOUT...
Then I like to let them see some results that we’ve generated
www.getwsodo.com After explaining every free gift — give them a quick recap of
THE CONTINUITY FUNNEL SALES SCRIPT www.getwsodo.com
from using it. Either ours, or a video of a clients. exactly what their getting, then transition into telling them
This script is for when you’re giving away really cool free what the continuity programs all about.
products and gifts as a bribe to get people to join your After that — simply let them know that this product retails for
continuity program’s 2 week trial. $____, and they can get it for FREE. I like to simply say something like: “Now, you remember at the
beginning that I said I’m going to give you all of this awesome
All you want to do is simply introduce let them know that A brief example of this might be: stuff for FREE in celebration because I’m launching a brand
you’re really excited, and in celebration of launching ________ new _______ program? And that I’ll even let you join the
you’re going to give you these really awesome gifts for FREE “Here’s gift #1, and it’s actually my funnel scrip bible. This bible program for FREE?
that are worth $___. is my life work from over 4 years, and contains every one of
my companies scripts we use to consistently build and roll out Now before I share with you how you can do that… let me
Then, quickly give them a brief overview of your continuity 6 & 7 figure+ sales funnels. quickly share with you what it’s all about…”
program. What it’s about. What it’ll do for them & why it’s
amazing, then let them know that you’re also going to be So whenever you want to build a new sales funnel; simply sit After explaining the continuity — give them a value stack of
letting them know how they can join it for FREE! down with this bible, chose what funnel you want to build out, the free gifts, and the continuity program & let them know the
and within about 60 minutes — you can have it completed. total value price, and that they can get it for free.
Now that loops open; you want to take some time to share
with them the gifts that you’re going to ship them (I Now, the reason you need this is because this has been Next, simply let them know why you’re doing this for them. Be
recommend that you physically ship them to your customers created from over 4 years of testing, and tens of thousands of totally transparent here, and then for the guarantee — let
as the perceived value is so much higher). dollars spent on it. Every time we’ve tried to get creative, and them know that if after 14 days they don’t like the products or
not followed these scripts — we’ve failed. Every time we’ve continuity… they can cancel from inside their members area
Don’t take too long explaining the gifts. Just give them a brief followed them — we’ve succeeded… without talking to anyone & they can keep the gifts!
explanation of it (explaining the best parts and benefits of
them)… Check out these awesome results… you’ll see that…. Then include the scarcity that this offer won’t be around for
long, tell them to fill out their information & you’ll ship the gifts
…then let them know why they need it. E.g. it’ll save them so We typically charge $997 for this funnel scrip bible, but for free, then recap exactly what their getting 100% for free
much time, it’s taken you 4 years to build it, etc… today… I’m going to give it to you for FREE!”. when they sign up right now….
THE CONTINUITY FUNNEL SALES SCRIPT
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HEY! MY NAME IS...
www.getwsodo.com
1 IN
THECELEBRATION
INTRO OF LAUNCHING... 21 BRIEF
THE INTRO
OVERVIEW OF CONTINUITY
I’m Gunna Give You __________ For And Let In Just a Moment -- I’ll Show You How You Can
You In For FREE! Get Signed Up For Free But First...
THE INTRO
31 HERE’S THE GIFTS I’M GUNNA SHIP YOU...
EXPLAIN FREE GIFT #1 FREE GIFT #2 FREE GIFT #3

WHY DO YOU NEED IT?
TESTIMONIAL / RESULTS
PRICE COMPARE
THEGIFTS
41 FREE INTRORECAP
HERE’S WHAT THE CONTINUITY PROGRAM’S ALL ABOUT...
MAIN COMPONENT #1 MAIN COMPONENT #2 MAIN COMPONENT #3 BACKSTORY / EXPLAIN

WHY DO YOU NEED IT?
PRICE COMPARE
5 VALUE STACK 6 WHY AM I DOING THIS?
7 THE GUARANTEE 8 SCARCITY

9 SIGN OFF 10 THE RECAP
Pictureswww.getwsodo.com
speak 1,000 words, so include some eCovers, and Feel free to flip back over to the other description for a full
THE CONTINUITY FUNNEL SALES www.getwsodo.com
really sexy graphics of your products to increase the explanation on how you should best structure and build out the
FORMULA perception & value of them. rest of your sales copy…
The sales formula for your continuity funnel should pretty So that’s the real difference between the sales page formula, I know it might look simple — but I guarantee that you’ll be
much mirror what you’re saying in your video… with some and the sales video formula. blown away with how well this sucker converts for ya!
additional tweaks.
The rest of the copy should be pretty much mirroring the video
I like to really sell the free gifts first, so in their mind — they script.
decide that they’ll do whatever it takes to get them, then let
them know about the continuity program and how awesome The only big difference is that when you’re really selling your
that is, too. free gifts — I like to include really awesome benefits that
speak directly to our perfect customer… using the “so you
The first part here is the headline. For this — I like to simply let can” language patterns to illustrate the benefits.
them know that I’m going to ship them $_____ worth of
products for free. In the headline I like to tie in some sort of E.g: “You’ll Get Out Proven FB Traffic Roll Out Process, So You
benefit for the customer, too. A great way of doing this is by Can Easily Start Generating Consistent Traffic, Leads & Sales
using the “so you can” language pattern. WITHOUT Spending More Than $10 Per Day In Any Niche
(Even The Most Competitive One’s).
E.g. “Would You Like Me To Ship You $______ Worth Of
Awesome Marketing Products, So You Can Easily DOUBLE I focus 80% of my time of crafting really powerful bullets that
Your Business In The Next 30-90 Days… Guaranteed!” SELL.
To the right hand side of the video — I like to include a simply This should be done for both the free gifts, and also the
bullet checklist of what their going to be getting for FREE. continuity program.
THE CONTINUITY FUNNEL SALES FORMULA
LET ME SHIPwww.getwsodo.com
YOU THESE AWESOME PRODUCTS WORTH $______
www.getwsodo.com
WHAT YOU’LL GET FOR FREE
FREE PRODUCT #1
FREE PRODUCT #1
FREE PRODUCT #3
CONTINUITY PROGRAM
1 IN
THECELEBRATION
INTRO OF LAUNCHING... 21 BRIEF
THE INTRO
OVERVIEW OF CONTINUITY
I’m Gunna Give You __________ For And Let In Just a Moment -- I’ll Show You How You Can
You In For FREE! Get Signed Up For Free But First...
THE INTRO
EXPLAIN FREE GIFT #1 FREE GIFT #2 FREE GIFT #3

AWESOME BULLETS
PRICE COMPARE
HERE’S WHAT THE CONTINUITY PROGRAM’S ALL ABOUT...

AWESOME BULLETS
PRICE COMPARE
6 VALUE STACK 7 WHY AM I DOING THIS?
8 THE GUARANTEE 9 SCARCITY

10 SIGN OFF 11 THE P.S. RECAP
A brief example of this might be: “Here’s gift #1, and it’s actually Once it’s had it’s intro — you can briefly let them know the main
THE AFFILIATE MARKETING SALES SCRIPT www.getwsodo.com
www.getwsodo.com
my funnel scrip bible. This bible is my life work from over 4 years, area’s of the training. Don’t spend too long here as you’re only
and contains every one of my companies scripts we use to “recommending it”. If they want — they can click to the sales page
The key to crushing it with your affiliate marketing is to make your
consistently build and roll out 6 & 7 figure+ sales funnels. to learn all about it.
perfect offer REALLY sexy, and irresistible, so all the people that
want to buy the affiliate product will want to buy it from you. So whenever you want to build a new sales funnel; simply sit down I then like to use the language pattern: “If you want to (reach
with this bible, chose what funnel you want to build out, and within ________ desired outcome), without (doing what you hate/are scared
For me; after saying hello — I always like to start with confirming about 60 minutes — you can have it completed. of/don’t want to do), so you can (big benefit they want)… this is for
with them exactly why they’re here. E.g. “You’re here because you you!
want to lose weight…”, etc. Now, the reason you need this is because this has been created from
over 4 years of testing, and tens of thousands of dollars spent on it. Next, simply let them know that you believe in the program 100%.
Then, I instantly let them know that I’m going to show them how Every time we’ve tried to get creative, and not followed these scripts It’s totally changed your life. Be real with them that you’re going to
they can reach their desired outcome, AND I’m going to give them — we’ve failed. Every time we’ve followed them — we’ve “ethically bribe them” to join because you know 100% that it’ll help
some really awesome gifts that’ll help them get there in the fastest, succeeded... Check out these awesome results... you’ll see that.... them finally get results. When they get signed up right now — you’ll
enjoyable & easiest way possible for FREE! send your awesome gifts to them in the mail. 100% for free.
We typically charge $997 for this funnel scrip bible, but today... I’m
After this super fast introduction — I dive right into explaining what going to give it to you for FREE!”. Then, recap exactly what gifts you’re sending them & their value
the gifts are. Again — I always like to physically send them to them, with a value-stack, give them a guarantee to where if they don’t like
After explaining every free gift — remind them that they’re here the product, the gifts, or don’t get the results they want… they can
and in the video show them, and explain them right before their
because they want to reach their specific desired outcome, and you get a refund AND keep the gifts.
eye’s. This works 100 times better than just a slideshow, etc.
want to quickly introduce something that’s changed your life &
genuinely helped you to reach that result. Let them know that the offer’s not around for long, and include your
Don’t take too long explaining the gifts. Just give them a brief
scarcity, then finally recap what you’re giving them one final time
explanation of it (explaining the best parts and benefits of Then, simply let them know that once you’ve introduce them to before telling them straight up to click on the button below — go to
them)...then let them know why they need it. E.g. it’ll save them so this… you’ll tell them exactly how they can get these awesome gifts the ________ sales page, and join their program & within the next
much time, it’s taken you 4 years to build it, etc... for free. couple days; these awesome presents will turn up at their house for
Then I like to let them see some results that we’ve generated from them.
Next — you simply want to give them an introduction to your
using it. Either ours, or a video of a clients. After that — simply let affiliate offer, and let them know what it’s done for you. You can The key with this funnel is you want to be real, and only promote
them know that this product retails for $____, and they can get it for share with them your back story (aka where you were before the affiliate products that have changed your life. Stick to this script &
FREE. product. Really resonate and connect with them), then share your you’ll be on your way to the #1 super affiliate spot :)
results & where you currently are.
www.getwsodo.com
THE AFFILIATE MARKETING SALES SCRIPT
www.getwsodo.com
HI! MY NAME IS... 1 YOU’RE

THE INTRO
HERE BECAUSE...
21 THE AGENDA
INTRO
I’ll Show You How You Can (Reach Desired End Result) HERE THE 3 MAIN COMPONTENTS OF IT & WHY IT’S SO AWESOME...
I’ll Also Give You These Awesome Gifts Worth $_____ For FREE!
THE INTRO
FREE GIFT #1 FREE GIFT #2 FREE GIFT #3 WHY DO YOU NEED IT?
EXPLAIN
WHY DO YOU NEED IT?
PRICE COMPARE
PRICE COMPARE
IF YOU WANT TO __________WITHOUT __________
SO YOU CAN __________THIS IS FOR YOU!
41 THE TRANSITION
INTRO
As I Mentioned Earlier... You’re Here Because __________
Introduce You To Something That’s Helped Me Reach ______ 7 THE BRIBE
& I Think It’ll Help You Get There In The Fastest Time Possible, Too... I Personally Use & Believe In It, And Have Found It The BEST Way To Reach __________
Then I’ll Share With You How You Can Recieve Your Free Gifts... Going to Bribe You To Join (As I Know How Much It’ll Change Your Life)
8 VALUE STACK 9 MY GUARANTEE 10 MY SCARCITY

5 INTRODUCING... 6 HERE’S WHAT IT’S DONE FOR ME!
11 THE RECAP
BACKSTORY
HERE’S WHAT TO DO RIGHT NOW...
RESULTS
MY CURRENT LIFE...
THE NEXT LOGICAL STEP UPSELL SALES www.getwsodo.com
www.getwsodo.com
Now — for the next part — what I like to do is pull one core After that — include a simple value stack — recapping exactly
SCRIPT thing out from your program, and specifically sell that first. what their getting. Let them know the total price of the
This is because it’s a lot easier trying to convince someone of package — if they were to buy them all separately.
This script is what should be used on your upsell pages — one thing.
immediately after someone purchases your front end offer. Now — you want to include the “would it be worth it”
I like to pull out something tangible that I can actually show language pattern, and try and get them to say “yes, it’d be
The first thing that you need to do is congratulate & confirm them, explain what it’s all about (maybe including a real quick worth it” for the total value price that you showed them in the
that they’ve made a great decision in joining the program. You backstory), why they need it, and what benefits it’ll bring to value stack. This price should be at least ten times the price of
do this by quick “re-selling” them on why they made a great them, and then be very specific in saying that every time you the program you’re selling. If you can get them to say “yes, it’d
decision by letting them know what they bought, and why it’ll have tried to get creative, or deviate from it — you’ve failed. be worth it” for that price — they’ll go crazy when they realise
really help them out. Every time you’ve followed it, you’ve succeeded. it’s only for a fraction of the cost.
Then, the next part is the transition. Here is where you Make them decide in their minds that they NEED it, and they’ll After that — simply let them know that you’re hooking them
essentially say that one thing that your customers who bought do whatever it takes to get it. I then like to simply let them up big time with an insane offer, and reveal your price. Then,
the front end offer need help with is…. (the next logical step). know that it’s typically worth $____, but today they’ll get it for instantly let them know that they’re covered with your
FREE when they join ________, and then share some results that awesome money back guarantee. It could be a double money
Then simply let them know that as they just joined your front it’s generated, or a clients testimonial. back, etc.
end offer — you’re going to hook them up and give them a
really special deal on your #1 program that helps them to solve After that; you’re then going to want to transition by saying Here — you can also add in some clients results to show them
the next problem they’ll be facing. that they can get it for free when they join your program, and that anyone can get results with it. Then, simply let them know
then explain to them what your program’s all about. the scarcity (that you’re only offering it to them at this price as
After that — simply give them an overview of the program. they just joined your program & if they click off the page —
Give them a quick birds eye view of what it’s all about & how I like to pull out the main sections of the training, and explain the’ll never see the offer again).
it’ll help them, and then use the “If you want to (reach their them individually. Explaining to your audience specifically what
desired outcome) without (doing what they fear//are scared they are, why they need them, the results they’ve generated, Then recap the entire offer, and give them one final value
of//hate) so they can (big benefits)… let them know they need and the fact that they can get them for a fraction of what they stack, and tell them to click on the button below to instantly
to pay very close attention. typically cost. add ________ to their purchase! Be very direct!
THE NEXT LOGICAL STEP UPSELL SALES SCRIPT
www.getwsodo.com
www.getwsodo.com
THANKS FOR YOUR ORDER!!
1 THE RE-SELL 2 THE NEXT PROBLEM... 3 THE SPECIAL DEAL
You Just Got... One Thing People Need Help With After As You Just Invested Into...
It Contains... Implimenting ________ is _______ Want To Give You A Special Deal
It’ll Really Help You To... On Our Top-Selling ________ Program!
7 VALUE STACK
8 WOULD IT BE WORTH IT?
4 OVERVIEW OF THE PROGRAM
IF YOU WANT TO ________ WITHOUT ________

SO YOU CAN ________ PAY ATTENTION!
9 THE PRICE REVEAL
5 SELL THE ONE CORE (MOST DESIRABLE) THING
10 THE GUARANTEE
CORE THING
EXPLAIN
PRICE COMPARE WHY DO YOU NEED IT?
RESULT / TESTIMONIAL
IF YOU DEVIATE FROM IT
YOU WILL FAIL 11 SCARCITY
12 VALUE STACK / OFFER RECAP
6 SELL THE OTHER PARTS OF THE PROGRAM
BACKSTORY / EXPLAIN MAIN COMPONENT #1 MAIN COMPONENT #2 MAIN COMPONENT #3 HERE’S WHAT TO DO NOW...
WHY DO YOU NEED IT?
PRICE COMPARE
“So if you want to (reach your desired outcome) without (what their have a specific training on everything, so this is the last program
THE CONTINUITY UP SELL SALES SCRIPT www.getwsodo.com
www.getwsodo.com
scared of // hate // don’t want to do), so you can (big benefit)… you that they need, and then quickly (don’t need to spend too much time)
need to watch this short video”. sell them on each part & why it’s so awesome.
This script is an upsell formula that’s used to sell your continuity
program. I typically like to sell it as a $1 trial for 14 days.
After that — I like to let them know that the next thing their gunna After that — you should let them know that they can get entire
need is ________. This is the next logical step formula, so whatever access to everything for just $1 for 14 days. After the 14 days;
The first part is instantly re-selling the front end offer that they just
part of your site that comes logically next for them. they’ll be charged ________ per month, and if they don’t like it — they
got. Let them know why they made a smart decision, and what it’ll
can cancel their membership from within their dashboard and keep
do for them.
Then quickly give them an overview of that particular section (what the gifts for FREE.
it’s about, and why it’s awesome), and let them know that you’ll
The next step here is you want to show them a screen-recording of
show them how to unlock this and everything else for just $1. I like to let them know that they don’t need to decide if their going to
you showing them how to login. Let them know that this specific
stick around after 14 days right now. The only decision they need to
members area includes everything they need to reach their desired
The next part is that you’re going to want to specifically sell one make is if it’s worth the $1 to get access to all the awesome stuff.
outcome (e.g. losing weight).
thing from your chosen next step. I like to use a tangible item, so you
can actually show it to them live, and it’ll naturally build their desires. I then like to give them a value stack of exactly what their going to
Try and make all the other sections (that they don’t have access to)
be getting… including the offers, and how much they’d cost them if
to be locked, and let them know you’ll show them how to unlock
Simply explain what it is (you can use a backstory), and why it’s so they were to buy them induvidually, and then compare that to the
them all in just a moment.
awesome. I like to be very specific, and let them know that every bank breaking amount of $1.
time we’ve tried something new & didn’t follow it… we’ve failed &
Then remind them that they just invested into the ________ part,
every time we’ve followed it — we’ve succeeded. So if their serious Instantly include a guarantee (can be double or triple), some scarcity
which includes everything they need to reach the desired outcome
about reaching their desired outcome — they need it. that they’re only getting this $1 offer as they bought your front end
for that specific product (e.g. cook healthy meals).
offer. Everyone else joins at $____ per month, and they’ll never see
After that — I like to compare the price to what we typically sell it this offer again if they click off the page.
After that — you’re going to want to let them know that what they
for, and let them know they can get it (and everything else) for just
got access to was just a small part of the membership site, and
$1. Then share with them some results you, or your clients have And finally — be very direct, and tell them exactly what to do. Click
quickly give them an overview of what else is included, and quickly
generated with it. on the button below & get access to all this awesome stuff! :)
let them know that you’ll show them how to unlock and complete
their entire members area for just $1.
Once you’ve sold them on that one core thing — you want to then
sell them on the different area’s of the membership site. For me — I
Then — I like to quickly give them an overview of the different area’s
like to say that the only things you need to succeed are XYZ, and you
that it includes (E.g. dieting, exercises, mindset, etc). Then use the
www.getwsodo.com
www.getwsodo.com
THE CONTINUITY UPSELL SALES SCRIPT
THANKS FOR YOUR ORDER!
1 THE RE-SELL 2 ACCESS 11 THE MEMBERSITE’S BREAK-DOWN...
Here’s How To Login...
You Just Got... Your Members Area Includes MAIN COMPONENT #1 MAIN COMPONENT #2 MAIN COMPONENT #3 BACKSTORY / EXPLAIN
EVERYTHING You Need To ________
It Contains...
It’ll Really Help You To...
You Just Invested Into ________ WHY DO YOU NEED IT?
It Teaches You Everything
You Need To ________ SPECIFIC OUTCOME
PRICE COMPARE
3 WHAT ELSE IS INCLUDED 4 UNLOCK IT FOR $1 5 IT INCLUDES...
SO IF YOU WANT TO ________ WITHOUT ________

12 GET STARTED FOR $1!
SO YOU CAN ________ PAY ATTENTION!
13 CHARGED $____ AFTER 14 DAYS
6 THE NEXT THING YOU’RE GUNNA NEED IS...
14 CAN CANCEL EASILY
7 OVERVIEW 8 UNLOCK THIS & EVERYTHING ELSE FOR JUST $1
9 SELL ONE CORE THING

15 VALUE STACK
CORE THING 16 GUARANTEE

EXPLAIN
17 SCARCITY
PRICE COMPARE WHY DO YOU NEED IT?
RESULT / TESTIMONIAL
IF YOU DEVIATE FROM IT
YOU WILL FAIL
10 YOU’LL ALSO DISCOVER...
The waywww.getwsodo.com
to make this work the best is to then instantly I like to make sure that the payment plan works out a little bit
THE DOWNSELL SALES SCRIPT www.getwsodo.com
emphasise with them, and let them know that you’ve been more, though, so the people who bought it in full get a good
This script is for when someone turns down one of your up there before, and it’s not fun, so you want to help them out. benefit.
sells — you can have a page that offer’s them the same offer
again — in the form of a downsell. Let them know that you’ve previously sold, and have people After you’ve told them the price — let them know that if they
buy this program for a high ticket amount, and it was totally seriously want to reach their desired outcome, without doing
People always mess up downsell’s, so make sure that you stick worth it to them. what they hate // don't like // are scared of… they need this
to this script & you’ll totally crush it. program.
You can also recap any testimonials // results here that you
The downsell script is super easy because most of the selling discussed on the previous page. Then let them know that beneath this video — you’ll find some
was done on the previous page. You simply want to let them details about the program (these are just bullets that will recap
know that they can recieve a fantastic deal. Next — you want to re-emphasise with them, and let them what the offer’s about, and why it’s so awesome — pulled
know that as you know what it’s like to really want something from the previous up sell offer), and then let them know it’s a
The first thing you’re going to want to have is a headline on & know it’ll save you a ton of time, money & energy — you no risk option for them as their covered with an awesome
your page that says that you’ll finance it for them. want to do something special to help them out… guarantee.
Now — in the video; the first thing you’re going to want to do Then simply let them know that they won’t pay the $____ that I like to then let them know that as their still here — watching
is acknowledge that they didn’t buy the offer. Acknowledge other people have invested (the high ticket amount). the video, they & you both know that they’ve already made up
that you know that they want it. You know that they need it, their mind, so I’d like to welcome you to the program.
and both they, and you know that it’s going to help them reach Their not going to pay the $______ that others paid on the
their desired outcome faster than anything else out there. previous page. Finally — tell them to click the button below to join the
program & get instant access to it!
Then, you want to let them know that the only logical reason They can get access to the entire program for just ______
that they didn’t join the program on the previous page was payments of $______. For the buttons — I like to include both the regular price (that
because they couldn’t afford it. you sold for on the previous page), and the downsell payment
That’s how you downsell. You offer them a payment plan. plan price. You’ll be surprised at how many people go for the
Now — the key here is you don’t wanna be a jerk about it. regular price immediately after turning it down! :)
THE DOWNSELL SALES SCRIPT
www.getwsodo.com
www.getwsodo.com
WAIT! LET ME FINANCE IT FOR YOU!

IF YOU SERIOUSLY WANT TO ______
1 ADKNOWLEDGE THEY DIDN’T BUY 2 I KNOW YOU WANT IT 3 I KNOW YOU NEED IT WITHOUT ________YOU NEED IT
4 YOU & I KNOW IT’LL HELP YOU REACH YOUR DESIRED OUTCOME FASTER THAN ANYTHING ELSE
10 OFFER RECAP BELOW
11 NO BRAINER. NO RISK. YOU’VE ALREADY MADE UP YOUR MIND.
THE ONLY LOGICAL REASON YOU DIDN’T BUY
WAS BECAUSE YOU COULD’T AFFORD IT!
REGULAR PRICE FINANCE PRICE

5 EMPHASISE 6 OTHER PEOPLE PAID...
7 WANT TO DO SOMETHING SPECIAL
8 YOU ONLY PAY

9 YOU’RE NOT EVEN INVESTING...
THE LEAD MAGNET INTRODUCTION www.getwsodo.com
I then like to use the language pattern of “So if you want to
www.getwsodo.com After that; you want to let them know the agenda. This is
reach your desired outcome without doing what they hate // basically how the training’s going to go down.
SCRIPT don’t want to // are scared of — they want to make sure that
they go through the entire training. E.g. “It’s broken down into 2 parts. First; I’ll cover exactly how
This script is all about grabbing the attention of your viewer, you can _______ and then I’ll show you how you can ________”.
and getting them to consume your lead magnet. E.g. “So if you want to learn how you can effortlessly start
losing fat & building the body of your dreams without giving up I also like to let them know that I appreciate their time, so will
The introduction shouldn’t be very long. All you want to do is the foods you love — make sure that you consume this entire keep the training compact & genuinely help them out. That
have them excited to consume the content & future pace how training because I can tell you from experience that this is all ties us into the final point that shouldn’t take long, and that’s
awesome their life will be once they use the content. you need to succeed.” simply letting them know why you’re giving this to them.
To start with — simply take about 3 seconds to welcome Next; you want to instantly establish your credibility, and show This is because people will naturally think that you’re trying to
them, let them know your name & then congratulate them on them that you know what you’re talking about. sell them something (which you are), but you always want to
making it to the training, and confirm that they’ve made an lead with value, and education that can really help them out, so
awesome decision. The best way to do this is by simply showing them the results I always like to let them know that I believe in serving you, and
you, or your clients have been able to generate as a result of I’ll be served, or I believe in results in advance. If I can help you
Next; simply let them know the outcome for the training. I like following what you’re going to be sharing with them. get the results you deserve — chances are that you’ll be more
to tie this into their desired outcome. likely to invest into my other programs, etc.
If you’re in the weight loss space; before and after pictures
So if you’re teaching people how they can start shredding fat work wonders. If you’re in the internet marketing space; That’s all there is to the lead magnet introduction. The key is to
whilst enjoying the foods that they love; you’d simply let them showing people live stats (not just pictures) of your campaigns not take too long on it. The one thing I can’t stand is when
know that “Today’s outcome for this training is to have you is awesome. someone takes 10 or 20 minutes to introduce the damn
walk away from this video/report knowing exactly what you training.
need to do to easily start shredding stubborn body fat whilst I really love to paint it out visually, so they can see the results
still enjoying the foods you love. Who here would love to learn that we’ve generated, and they can already start to see Just have high energy. Be excited. Be passionate, and get
how to do that?” theirself achieving them. through it in a couple of minutes. Don’t rush it, but don’t make
it too long winded…. Then you can move onto the main content
— using one of the 3 scripts coming up…
THE LEAD-MAGNET INTRODUCTION SCRIPT
www.getwsodo.com
www.getwsodo.com
5 HERE’S THE PROOF!
HEY! MY NAME IS...

1 WELCOME! 2 CONGRATULATE & CONFIRM
3 HERE’S OUR OUTCOME... 6 THE AGENDA
7 WHY AM I GIVING THIS TO YOU?
4 YOU’LL WALK AWAY KNOWING...
SO IF YOU WANT TO ______

WITHOUT ________ STICK AROUND!
THE LEAD MAGNET “PULLED METHOD” www.getwsodo.com
What I like to do is also show-case the product that you’re
www.getwsodo.com
going to be including in your perfect offer. For example — for After that — you want to stir up some pain, then offer the
SCRIPT the funnel roll-out program; I always taught people really solution.
awesome content from the training, but showed me using the
The “Pulled Method” is all about pulling one concept or funnel roll out. E.g. “To compile and create this funnel roll-out; it’s taken me
strategy from the product that you’re promoting, and just over 4 years of trial and error & tens of thousands of dollars
sharing it with your audience. They saw how much time it saved me, and how easy it made it spent on testing and tweaking. The truth is that 98% of people
for me to roll out profitable funnels, and in their mind — they online FAIL because it’s just so hard to figure it all out yourself.
The key is to make it massive value, and demonstrate that you decided that they would do whatever it took to get their hands Maybe you know what I’m talking about?
can genuinely help them…. by actually helping them! Crazy on it!
idea, I know! So, what I want to do is give you the funnel roll-out for FREE, so
What you want to do is create the belief that it’ll help them to you can use it in your business to easily build & roll out
When you do this — people will be naturally left wanting more. get the results they want, and create the desire for the profitable funnels within minutes…”
product, and the best way to do that is by actually showing
What you want to do in this training is make sure that you them you using it, and how easy and incredible it is! Then, after stirring up their pain, and instantly offering the
include massive positive expectancy, and leave with with the solution; what you want to do is transition into the “pitch
sense of “Hey… I can do this!”. This works SO well because when you use it with the perfect script”.
offer — you can let them know that they can get it for FREE.
So after introducing what you’re going to be teaching them — This is where you’re just going to be letting them know some
the first thing you’re going to want to do is go in and instantly After delivering insane value; what you want to do is include more information on what you’d like to give them for free, and
provide the awesome, genuine value to them. some future pacing. I like to future pace how awesome their then simply letting them know how they can get it — if they
life is going to be after they have got their hands on more core want to…
The key is to give away your best nuggets, present it in a offer (for free).
simple, 1,2,3 way, and make it actionable for them. I
recommend that you use the break-through idea’s that we E.g. “Can you see how easy it is to build out profitable sales
talked about in the product creation to make the best content funnels now? How awesome will it be when you too have the
possible. certainty that you can use it to roll out 6&7 figure funnels time
& time again?”, etc.
THE LEAD-MAGNET “PULLED METHOD” SCRIPT
www.getwsodo.com
www.getwsodo.com
1 PROVIDE AWESOME, GENUINE VALUE
2 FUTURE PACE...
IMAGINE HOW AWESOME...

3 STIR UP PAIN 4 OFFER SOLUTION
TRANSITION INTO THE “PITCH SCRIPT”

THE LEAD MAGNET TEACH WHAT, SELL www.getwsodo.com
www.getwsodo.com
This could be where I explain what we need to do, but typically If you structure and create this correctly — people will have a
HOW SCRIPT I like to map it out on my whiteboard, so we have a framework crystal clear action path of the steps they need to take.
for the training.
This method is where you’re going to essentially be showing They’ll have seen exactly what you did to get the result, and will
your audience what they need to do in order to reach their Then, as fast as possible, I instantly want to get into the know that “I can do this… if only I knew how…”.
desired outcome, and then selling them how they can do it. specific case-study where you show them what you did to
reach their desired outcome. Then, after delivering massive value — you want to stir up the
Lots of people here try to only teach the cool things in their pain of trying to figure out how to do it by yourself.
paid product, and that’s a mistake. What you want to do is Throughout the case-study — I like to drop bombs of value,
actually provide results in advance, and awesome value here. and little secrets along the way. E.g. “Now, as you can see — this funnel was actually pretty
simple, and only took me 4 hours to build out. However, a lot of
The way I like to do it is by showing them case-studies. This is The key is to continue to drop little hints at the offer, and open people online struggle to build funnels that convert because of
because case-studies are massive value, and people can see the loop to the fact that one might be coming. _______. For me, it took me 4 years of trial & error & tens of
exactly what you did to reach the outcome. thousands of dollars spent on testing & tweaking…”
The best way to do that is: “I’ll show you how to do that in just
I don’t like to just say “You need to build a capture page, then a second…” “To create this — I simply used my tripwire sales Just make them realise that it can be very tough & lonely to try
get traffic….”. This is not valuable at all. Always give them script which I’m actually going to give you here in just a and figure it all out yourself.
specific examples, and action steps. Lead with massive value. moment…”, etc.
Then, offer the solution. E.g. “Luckily, though I’ve boiled my
I also like to show-case the core offer that you’re selling. Show Again — the case-studies need to provide genuine value. I like step-by-step process down into the funnel roll-out, and when
them how you used it to reach their desired outcome, and to include lots of examples, and visual’s, so people can see you use it — you can easily ________.”. This should just be a
create the belief that if they use it, it’ll work for them, and the specifically what they need to do. real quick overview of the core thing you’re going to be giving
desire for the product. to them for now.
Like always — you want to be making sure that you’re also
So what I like to do here, after introducing what I’m going to be injecting lots of energy & excitement along with positive Finally — you’re then going to want to transition into the pitch
sharing with them is first give them an overview of what we’re expectancy, what you did in a 1,2,3 simple format, and the script where you’ll be expanding on what you’d like to give
going to be learning. specific action steps they need to take. them (for free), and how they can get it…
THE LEAD-MAGNET TEACH WHAT, SELL HOW SCRIPT
www.getwsodo.com
www.getwsodo.com
1 THE OVERVIEW
HERE’S SOME SPECIFIC EXAMPLES

& CASE-STUDIES...
CASE-STUDY #1 CASE-STUDY #2
2 SECRETS TO MAKING THIS WORK...

(HINT AT THE OFFER!)
3 STIR UP PAIN 4 OFFER SOLUTION

THE LEAD MAGNET’S SOFTWARE www.getwsodo.com
I’ve found the best way to do this is by using a documented
www.getwsodo.com So now you’ve shown them what you did & dropped bombs of
case-study where you show them what you did from start to value…you’re then going to want to let them know that the
CONTENT SCRIPT finish with specific examples… thing that made this work was the software you’re selling.
So for this method — like all the others — what you want to …and you also kinda show them behind the scenes into your This could be a viral list building software, a funnel building
do is make sure that you provide insane value, and really help process & how you did it. software… whatever.
your audience out.
So, you’d let them know that in order to do ________ you used Then, simply let them know that it’s what you personally use,
For me; I like to combine this method with a case-study where ________ (your tangible item), and it helped you do it ten times and open the loop that you’re going to be giving it to them for
you can show them what they need to do in order to acheive easier or more effectively. free in just a moment.
the desired outcome, too.
When you’re showing this stuff off — the key here is that you But, before you do… you’re going to show them how they can
So first off — what you’re going to do is share with them what also want to be constantly opening loops. E.g. “I’ll show you use it in order to reach their desired outcome.
their going to nee dot do to reach their outcome. The strategy. how you can get this for free a little later on”, etc.
This can be simply explaining it to them, or mapping out a Here is where you give them a software demonstration.
birds-eye overview of what they need to do. This shouldn’t be So the main content part here is where you’re showing them Simply show them how they can use it. Don’t get too bogged
too long. what you did to acheive their desired outcome, and then also down into specifics… show how simple it is for them to use it,
scattering in secrets to making it work. and create that positive expectancy.
The next two parts are really the main focus for this method.
These secrets should be pulled from your training component Now that you’ve built the belief that it’ll work for them (with
What you’re going to want to do is show-case your product, as of your perfect offer. All the way through — just continue to the simple case-study), and you created the desire for the
well. If you’re selling software — we’ll show them how to use drop bombs value. Really care for your consumers, and product (the tangible, the training, and how easy the software
that later on, but in this section — you want to show off the genuinely help them to achieve their desired outcome. is)… move onto the pitch script where you’ll be letting them
tangible items that you use to reach the desired outcome know how they can get the tangible items, the training & the
faster, easier & in a more enjoyable way possible. Keep things simple. Create positive expectancy. Make it software for free… :)
actionable. Present it in a 1,2,3 format. Use the break through
idea’s discusses in the product creation.
THE LEAD-MAGNET’S SOFTWARE CONTENT SCRIPT
www.getwsodo.com
www.getwsodo.com
4 HERE’S WHAT I USE

1 WHAT YOU NEED TO DO
5 WILL GIVE YOU FOR FREE!
2 SPECIFIC EXAMPLES
3 SECRETS TO MAKING IT WORK
YOU’RE GUNNA 5 SOFTWARE DEMO

NEED SOME
WOULD YOU LIKE
SOFTWARE!
THIS FOR FREE?

Think of it like you’re recommending a product that you’ve
THE LEAD MAGNET’S PITCH SCRIPT www.getwsodo.com
www.getwsodo.com
After that — I like to let them know that every time you’ve been using to your friend.
Now that you’ve built the belief in your audience that your tried to get ‘creative’, and deviated from it — you’ve failed.
product will work for them, and the desire to have it — we Every time you’ve followed it — you’ve succeeded. Keep it short. Let them know why you love it. Let them know
now need to simply let them know how they can get it for free. what you’ve been able to do as a result of using it, then let
Then, you can share some of your, or your clients results, and them know how they can get it for free.
The key here is we don’t want to be too “salesy”. let them know that you typically charge $______ for it, but they
can get it for free today. It shouldn’t take long, and when you’ve structured your content
We want to simply let them know that they can get it for free. using the scripts provided — people will naturally want to get
After explaining the offer & letting them know how awesome it for free, anyway.
Don’t get into any of the specific details of pricing, guarantees, it is — I like to end sum it up with the language pattern of: “If
etc. Let the sales page do the selling. you seriously want to reach your desired outcome without By structuring and creating your leads magnets in this way —
doing what you hate // are scared of // don’t want to do… you you’ll be shocked at the number of people who didn’t buy your
All you’d do here is transition from the content part of the need it.” offer will go and immediately get it because you’ve depended
training to the “pitch”. The best way I’ve found to do this is by the relationship with them, showed that you care, and
saying something like: “The reason I’m able to acheive this Then drop some future pacing. E.g. “I mean… how awesome do genuinely provided awesome information that’ll help them
outcome is because of _______. Let me tell you a little bit about you think your life will be when you have it? Can you imagine better their lives.
it, then I’ll share with you how you can get it totally for free”. how easy it’s going to make it for you to reach your desired
outcome…”, etc. Stick to these formula’s whenever you create your lead
Then you want to simply share with them how awesome your magnets, or any free trainings to your list.
product is. Then simply let them know that you’d like to give it to them
100% for free, and then tell them to click on the button below Lead with value, then recommend the offer.
You can give them a quick backstory about how your life was where they can get all the specific information on the product,
before you had it, your journey to creating it (how long it took, and you’ll ship them their very own copy.
how expensive, etc), and how awesome your life is now.
The key with the “pitch” is to treat it more as a
Then, you can let them know why it’s unique, and the benefit’s “recommendation”.
they’ll get from using it,.
THE LEAD MAGNET “PITCH” SCRIPT
www.getwsodo.com
www.getwsodo.com
1 INTRODUCING THE BEST THING EVER
LAID-BACK
COOL THE IRRASISTABLE OFFER
DIS-ATATCHED
IF YOU SERIOUSLY WANT TO ______
WITHOUT ________YOU NEED IT
2 FUTURE PACE... 3 YOU CAN GET IT FOR FREE!
HERE’S WHAT TO DO RIGHT NOW!

The keywww.getwsodo.com
towww.getwsodo.com
making your funnel convert well for you is to make
THE CAPTURE PAGE FORMULA !
sure that your headline’s related to the headline for what you’re “Free Training Will Be Sent To The Email Provided Above.
This is the go-to formula that we use whenever we create a selling on the next page. Make Sure That It’s Accurate. We’ll Only Ever Send You Cool
new capture page. Use it as a base, and always continue to try Stuff”.
and test out new things to increase your conversions! For example if you’re selling a program that teaches people
how they can lose 5lbs in 5 weeks, you’d simply use this in the This will increase the amount of people that enter in real
The first step here is the perfect customer call-out. headline: emails, and it’ll stop people just entering in random email
addresses!
What I like to do here is grab our perfect customer’s focus. The “Discover How You Can Easily Shred 5lbs Of Fat In The Next 5
best way to control people’s focus is to ask questions. Weeks Without Giving Up Carbs!” As you can see — it’s a pretty simple process. When you have
built out your funnels how you’ve learned; starting with the end
So, what you want to do here is ask a question that you know is It’s got their desired outcome, a specific time-frame, and they in mind — creating your capture pages is simple as you’ve
going on in your perfect customer’s mind. A question that they can do it without doing what they fear // hate // don’t want to already created all of your sales material, and can model their
will say “YES” to. do. The key here is you want to be very specific, and include headlines & hooks, etc.
specific numbers.
E.g. “Would You Like To Own Your Own Business? Would You Some other tips is to make sure that your capture page is laid
Like To See Behind My 6 Figure Sales Funnel?”, etc. E.g. you wouldn’t say “Discover How To Lose Fat”. out, and looks like the other pages in your funnels. Use the
same font. The same colours. The same backgrounds, etc.
I like to make it a question that has my perfect customer say “Discover How To Lose 5lbs of Fat In 5 Weeks” will do a lot Keep it congruent.
“yes” to, and has the people I don’t want to do business with better.
say “no”. You also want to make sure that the ad that sends people to
The next step you want to include is to tell them what to do. A your capture page is congruent, too. Use the same language…
The next part is the headline. I typically like to use the “How to simple line that says “Enter Your Email Below To Unlock use the background image of your capture page the image for
reach your desired outcome without doing what you hate // (whatever your advertising)” works wonders. your ad, etc. If your capture page looks like your ad — people
fear // don’t want to do”, or the “How to reach your desired will feel congruent, and you’ll see a dramatic increase in your
outcome within a specific time-frame”. Then you have the email box and button, or 2 step optin form… conversion rates…
whatever you’d like to test, and directly underneath the button
— have a little box of text that says something like:!
www.getwsodo.com
www.getwsodo.com
THE CAPTURE PAGE FORMULA

1 PERFECT CUSTOMER CALL OUT 2 THE HEADLINE
SPECIFIC HOW TO ________ WITHOUT ________ TIME-FRAMES

NUMBERS HOOK OF PRODUCT
BENEFITS HOW TO ________ WITHIN ________ OUTCOME FOCUSED
3 HERE’S WHAT TO DO...
ENTER YOUR EMAIL ADDRESS...
CALL TO ACTION / BENEFIT

4 WILL BE SENT TO EMAIL PROVIDED ABOVE
Quickly www.getwsodo.com
explain to them what they are, and why their going to
THE WEBINAR THANK-YOU VIDEO www.getwsodo.com
be awesome when they learn them. Using the “so you can” Simply let them know what it is, why it’s so awesome & why
FORMULA language pattern. they need it, then let them click the link below the video to get
all the details. Let the sales page do the selling.
This is the video that your registrants will see immediately E.g. “I’ve been working so hard to put the final touches to this
after registering for your webinar. training. Look, here’s going to be the first thing that I’ll share Then you want to let them know that you’ve prepared a 3 part
with you, and that’s how you can easily launch your own video training for them in lead up to the webinar. It’s called
For me — I like to make it kind of like a “behind the scenes” information product & sell at least 1,000 copies without doing ______, and will be 100% value. Nothing for sale. You just want
type video where they can see you doing the preperation work any pre-launch, or talking to a single affiliate… ever! How to provide value to them & genuinely help them reach their
for the live webinar. awesome is that? You’re gunna discover things that only a desired outcome. They can click the button below to get
handful of marketers use, so you can easily launch your own 100% free access to that.
This video has 3 main outcomes. First is to congratulate them information products whenever you want & instantly become
for signing up & encourage them to turn up live. Second is to a #1 seller”. Finally — you’re going to want to recap why the webinars
give them a low barrier to entry product to consume, and third going to be awesome, what you’re gunna be covering on it. Let
is to encourage to immediately start going through your pre- I’d do that for each of the 3 parts of the training. Don’t take too them know it’ll be a lot of fun, and they need to show up early…
webinar video’s… which will increase the likelihood of them long here. About 30 seconds — 60 seconds is great. ready to learn some incredible information.
turning up live on the webinar.
Then, you want to let them know that your webinars are The whole video should be about 2-3 minutes long.
So, for me — I typically spend a second congratulating them always maxing out, and that there’s limited spacing, so they
on registering for the webinar & re-selling them on why it’s need to make sure that they show up 10-15 minutes early Don’t take too much time on it. You want to get them excited
going to be awesome. with a pen & paper… ready to learn. & write the dates in their calendar, and then get them to
consume as much of your other content as possible, so before
I like to show them that I’m doing a lot of work “behind the At this point — you then want to transition into your low the webinar they know, like and trust you, and you’ve delivered
scenes” to make it a really fun & transforming experience, barrier to entry product that compliments your webinar. really awesome value up front to them.
then explain to them the 3 parts of the webinar. Your negative
belief busters. The way you should position it is by saying that it’s a home- I like to make these video’s kinda “raw and un-cut”, so they
work task for you to complete before the webinar and it’ll help feel that their on the journey of creating the webinar with you…
you to 10X the results that you get on the webinar.
THE WEBINAR THANK-YOU VIDEO
www.getwsodo.com
www.getwsodo.com
1 CONGRATS & CONFIRM

2 BEHIND THE SCENES PREP...
6 I’VE PREPARED ________ FREE!

7 WEBINAR RECAP
3 YOU’LL DISCOVER...

WILL BE A LOT OF FUN!
I THINK YOU’LL LOVE IT!
8 SEE YA THERE!
MAKE SURE YOU SHOW UP 10-15 MINUTES EARLY!
4 YOUR HOME-WORK
(YOUR OFFER)
5 WHY YOU NEED IT
Then, you want to recap the 3 main parts of your training. Let Such as: “I’ll show you exactly how you can do this on the
THE PRE-WEBINAR VIDEO #1 www.getwsodo.com
www.getwsodo.com
them know what it’s about, and why it’s so important that they webinar…” “I’m actually going to be sharing with you how you
All of these pre-webinar video’s are designed to provide learn it. can get this for free on the webinar”.
fantastic, genuine value to your registrants in lead up to your
webinar. After you’ve introduced what’s going down today, and what’s Deliver awesome value, and structure it in a way that excites,
going to be going down on the webinar (and why they need to teases, and pre-frames your webinar.
This is so that they will know, like and trust you before they get attend it)… you now want to transition by saying “OK, so
on the webinar, and will be more inclined to buy. They are also today… here’s what I’m going to be walking you through”. Once you’ve delivered some incredible results in advanced
designed to build up the desire, anticipation & excitement for value in the simplest way & with the highest level of positive
your webinar. Then instantly show them the results that you, or your client expectancy (and everything else we talked about in the break
generated. Use pictures, and real life proof, so they can see through idea’s in the product creation training)…
For the first video — I like to include some kind of a case-study that it’s actually real.
where you show them what you did, with bad-ass examples to You then want to make the transition into hooking them to the
reach their desired outcome. Once you’ve established your credibility — you’re going to next video. The way I like to do this is with a simple phase of
want to share with them exactly what you did. “Well, I hope that you gained value from this… Now, as you
First off — you want to introduce yourself, let them know what know, this is video 1 in the 3 part free training series in the lead
the game-plan is for today (aka what you’re going to be The best way to do this is through a case-study where they can up to the webinar on _______… coming up in the next video
teaching them), & them know it’s totally free & there’s nothing specifically see what you did to acheive the desired outcome. (totally for free) is……”.
for sale.
I also recommend that you show-case the use of your product I like to spend a minute, or two here pre-framing (aka stating
That should take all of a couple of seconds. (that you’ll be showing them how to get free on the webinar), and selling all the benefits of the next training), so they can
so they can see how awesome it is, and they can see that when decide right then and there that they need to attend the next
Then, you want to remind them why you’re giving them this they have it — they’ll easily be able to reach their desired training.
free training, as it’s in the lead up for the webinar that’s outcome faster, and easier.
happening on ________ date ________ time. Make sure that Again — you want to get them to consume as much of your
they’ve added the time and date to their calendar. Also — throughout your training here — you want to continue content as possible so when they show up on the webinar —
to open loops for your webinar. they know like & trust you, and know you deliver life-changing
information.
THE PRE-WEBINAR VIDEO #1
www.getwsodo.com
www.getwsodo.com
HEY! MY NAME IS... HERE’S WHAT I DID!

1 TODAY’S AGENDA 2 TOTALLY FREE
CASE-STUDY #1
3 IN LEAD UP FOR THE WEBINAR ON ________
PLUG THAT YOU’LL
4 DATE & TIME 5 YOU’LL DISCOVVER... TEACH THEM HOW
THEY CAN DO IT ON
THE WEBINAR...
7 THE TRANSITION (HOPE YOU GAINED VALUE)

IN THE NEXT
VIDEO YOU’LL
DISCOVER...
HERE’S WHAT TODAY’S ALL ABOUT...
6 HERE’S THE RESULTS I GENERATED! 8 TOTALLY FREE 9 IN PREPERATION FOR...
10 SEE YA THERE!
Let themwww.getwsodo.com
know what they are & why they need to learn them
(the benefits) using the “so you can” language pattern. After you’ve provided the best content you can give. Seriously…
For me — video 2 is all about providing transformational value give away your best stuff… you want to transition into the hook
to your followers. In the first video you provided awesome This introduction shouldn’t take too long, as you want to dive for the final video.
value through your case-study // what you did, but now it’s into your main training as fast as possible.
time to up your game & show them exactly how they can do it. Again — my favourite way to do this is by saying something
Quickly let them know what today’s all about, and recap why like:
First off — all you want to do is welcome them back to this they need to consume it right now.
video, and let them know that in the previous video — you “So, I hope that you’ve enjoyed this training & it’s helped you to
showed them ________. Let them know that if they missed it, The next part is where you actually just deliver massive, __________. Remember — this is video 2 in the 3 part series in
they can click on the page, jump back and go through it. It’s transformational value. Give, give give. Genuinely try and serve lead up to the awesome webinar on the ________. Again; they’re
well worth the watch. them as best as you can, and help them to generate some all 100% free. I simply want to serve you as a subscriber. In
incredible results in advance. the next video; I’m actually going to reveal to you…”
Then, you want to quickly set the stage for today’s training, and
“sell” them on sticking around for the entire training. If you can get them some small wins before the webinar — Then you want to spend a minute, or two “selling” them on
the likelihood of them showing up will exponentially increase. why they need to come back for the final video. Let them know
Let them know what you’re going to be doing with them, why all the benefits they’ll recieve from turning up to the next one,
it’s going to help them out, and why they need to learn it. Like usual — in the content — I like to showcase a layer of the and how their life will transform.
product (from the perfect offer) that you’ll be selling on the
Then, quickly recap that this is video 2 of the 3 part training webinar, and let them know that on the webinar — you’ll show If you did you job well enough in this video, and provided insane
series in lead up to your webinar on the ________ date at them exactly how they can get it for free. content — people will naturally want to come back for the
________ time. All of the video’s are 100% free. Nothings for next one, and show up for your webinar…
sale. You just want to provide to them some really awesome Continue to open looks, and plug the webinar in a subtle way.
value.
E.g. “We’ll expand upon this on the webinar.” “On the webinar
Then, you want to let them know the 3 parts that their going to I’ll actually show you a specific example of how we used this to
be learning on the webinar. ______” “I’ll show you how you can get this for free on the
webinar”. Etc.
THE www.getwsodo.com
PRE-WEBINAR VIDEO #2
www.getwsodo.com
1 WELCOME BACK!
2 IN THE PREVIOUS VIDEO...
3 TODAY’S AGENDA...
6 GOLD BOMBS OF CONTENT!
SHOW OFF PLUG THAT

YOUR CORE THEY’LL GET IT
4 IN BUILD UP FOR... FREE OFFER FREE ON WEBINAR
5 DATE & TIME
7 THE TRANSITION (HOPE YOU GAINED VALUE)

6 YOU’LL DISCOVER...
IN THE NEXT
VIDEO YOU’LL
DISCOVER...
8 SEE YA THERE!

Remindwww.getwsodo.com
them that the webinar’s all about ________, and then webinar, and continuing to open loops for it. E.g. “I’ll show you
recap the 3 main parts of your training. Including what their how you can do this on the up coming webinar, etc”.
I like to make the final video a total product demonstration. I about, and what it’ll do for them // why they need to learn it
like to show them how awesome their life will be when they using the “so you can” language pattern. After this brief Don’t make them too blatant, and often though.
have the product, and how easy it’ll be for them to get the introduction — dive right into the main content.
results they desire. You’re also going to want to constantly future pace when
This is where you’ll be showing them from start to finish how you’re showing them your product. Continue to ask them how
This works really well for having people turn up to your you can easily use your product to go from where they are awesome they think their life will be when they have your
webinar (as they want to get it for free), and it dramatically right now to reaching their desired outcome. product in your corner.
increases the conversions on your webinar as people have
already “sold” theirselves on the fact that they need it. You really want to show how simple it is, and create massive “Can you imagine how awesome it’ll feel to know with 100%
positive expectancy for them. That’s the key.What I like to do is certainty that you can easily step into any niche and build out
So all you want to do is take two seconds to welcome them show them me using it to go from where they are to where an entire funnel & launch it to start making consistent sales in
back, and recap all of the awesome content you covered in the they want to be. a couple of hours…”
previous video. If they missed it — tell them to go back and
watch it. For the funnel roll-out example — I showed me using the Constantly do this through the content, and sprinkle in lots of
funnel roll-out to easily build out a sales funnel from scratch — trial closes (asking them questions that make them say “yes”
Then simply let them know what you’re going to be covering in a brand new niche that I went into, launching it, and using it to keep them engaged).
today, and “sell” them on why they need to discover it (aka to start to make consistent sales.
what’s in it for them?) By the end of this video — people will be going crazy for your
I showed them all the pages too, and purposely made the product & you can bet your life that they’ll turn up to learn how
After that — take a moment to remind them that you’ve video’s on iPhones, and made the copy very simple, as I wanted they can get it for free.
created this 3 part series for them in lead up to the webinar to show them that when they have the funnel roll out on their
that’s happening in the next day, or so (however long it is). side — they can easily reach their desired outcome — no At the end — simply recap what you’re going to give them for
matter if their good at copy, etc or not. free, re-sell the benefits // what you’re teaching on the
You’re created all the video’s 100% for free to deliver results webinar, the date & time, and then let them know that you
in advance to them & genuinely help them out. Like usual — all the way through your content — you want to hope that they’re as excited as you, and you’ll see them on the
be letting them know that they can get it for FREE on the live webinar!
www.getwsodo.com
www.getwsodo.com
THE PRE-WEBINAR VIDEO #3
1 WELCOME BACK!
2 IN THE PREVIOUS VIDEO...
3 TODAY’S AGENDA...
6 PRODUCT DEMONSTRATION
(HOW EASY THEIR LIFE WILL BE)
SHOW OFF PLUG THAT

4 IN BUILD UP FOR... YOUR CORE THEY’LL GET IT
5 DATE & TIME FREE OFFER FREE ON WEBINAR
6 YOU’LL DISCOVER... 7 FUTURE PACE
BIG BENEFIT BIG BENEFIT BIG BENEFIT TURN UP ON THE LIVE WEBINAR
& I’LL GIVE YOU IT FOR FREE!
8 DATE & TIME 9 SEE YA THERE!

Next, I have a slide that talks about who this training is for. I
THE WEBINAR INTRODUCTION SCRIPT www.getwsodo.com
www.getwsodo.com
What I like to do next is ask them to engage. When I ask a make sure that I’m talking to me perfect customer here, and
This script should be used for the introduction of your webinar. question I want them to write “yes” into the chat box. This having this part full of things that they’ll be interested in.
It’s designed to “sell” people on why they need to stay to the keeps them engaged, and increases the likelihood of them
end. joining the program. I also make sure that I turn away the people who are not
interested by saying, for example: “This is NOT for people who
It’s used to set the pace for your webinar, so make sure you I also tell them to ask questions when they have them, and my want to become a millionaire by pushing a button. This IS for
come out the gates with super high energy, and you’re ready to team will answer them. This is because I want to know what people who want to build a real business by putting in real
rock, and your natural excitement and enthusiasm will hook questions they have, so I can look at them after the webinar work”. See how that works?
people to stay until the end! and use them to tweak the slides to overcome these questions
next time which will make the webinar more compact & After that — I like to bribe them to stay to the end. E.g. I’ll give
The first part on the script where it says “The Intro” should be convert higher. you ________ for free, or I’ll do something incredible for you.
just spoken while you’re on your first slide. It should be for the
first couple of minutes… while you’re waiting for everyone to I then tell them to grab a pen & paper, lock their doors, turn off After that — I pretty much take about 3 minutes introducing
join. You just interacting with them, and getting them excited! their Skye's & give this their full attention for the next 60-90 myself. I hate it when people introduce theirself for hours. I
minutes, and finally transition into the main introduction by mean, it’s like… who cares, right?
What I like to do is congratulate them, and let them know that asking them: “Who here is ready to learn something cool?”
they’ve made a really awesome decision for joining the and get them to reply in the chat box, so they can star to Keep it short, and I like to make it less about me, and more
webinar. engage. about them. E.g. “I’ve helped ________ people to do ________ and
that’s why I’ve made this webinar. I really want to help you
Let them know why this is different. This might be because After that — I let them know what the outcome is for the ________”. The key is to establish credibility by sharing some of
you’re actually going to provide real value to them, and help webinar, and let them know why they need to stick around your successes, but always try to tie it back to how that
them to take their results to the next level. (what’s in it for them), and then future pace such as: “Who benefits them,
here would like to ________? How awesome will your life will be
Then you want to recap exactly what’s in store for them. This is like when you ________?”, etc. Then finally — you’re going to want to recap the agenda for
going to be your 3 parts of your main webinar. You want to the webinar. This will simply be letting them know the 3 parts
really sell these. Let people know what they are, and why it’s so of your training, and let them know why they need to learn it
darn important for them to learn it now. using the “so you can” language pattern.
www.getwsodo.com
www.getwsodo.com
THE WEBINAR INTRO SCRIPT
HEY! MY NAME IS...
1 CONGRATULATE & CONFIRM

2 WHY IS THIS DIFFERENT?
3 HERE’S WHAT’S IN STORE FOR YOU...
THE INTRO
9 WHEN YOU STAY TIL THE END...
4 ASK TO ENGAGE 10 INTRODUCE SELF
5 COMMAND ATTENTION
11 THE AGENDA
(SO YOU CAN...)
ARE YOU READY TO LEARN

SOME COOL STUFF?
6 TONIGHTS OUTCOME 7 FUTURE PACE

8 IS THIS FOR YOU?
(TALK TO IDEAL CUSTOMER)
THE WEBINAR MAIN CONTENT SCRIPT www.getwsodo.com
www.getwsodo.com
You want to make your main webinar’s content so simple that Create the belief that your product will help them to reach
This part of the webinar is where you’re finding their 3 current when you’re doing it — they can see theirself easily achieving their desired outcome, and the desire for the product.
negative belief patterns, showing them that their false, and their desired outcome.
showing them that there’s a better way. Also — people are way too boring when they create their
The way I like to do this is by showing them how easy it is with content. They talk so slowly. They have no tonality. They don’t
The 3 negative belief patterns are what they hate // don’t want the product, and also use lots of examples with big visual engage the audience. Their slides are all text like this, and in
to do // are scared of doing // everyone else is teaching them. pictures, processes, diagrams, etc. general — their webinar has no life to it.
E.g. one might be that getting traffic is hard, and expensive. Also — throughout the webinar — you want to continue to For me — I like to make my webinars as VISUAL as humanly
open loops that “I’ll show you how you can get this for free a possible… keep them fast pace… share INCREDIBLE content,
So, one of your “negative belief busters” might be showing little later on…”, etc. To keep people online. and generally make them as fun as possible.
them that this is wrong, and showing them that if they do
________ they can easily get traffic to their site without You also want to use future pacing (can you imagine how If you can have people enjoy your webinars (as well as have
spending more than $10 per day, for example. awesome your life will be like when you have this?), and trial value from them), and change their state to a positive one (e.g.
closing (is this making sense to you? Who here loves this?) to I can do this!) then people will be queuing up, begging to buy.
Like usual — you want to be show-casing your product, and keep people saying “YES”.
creating massive positive expectancy for them. Please feel free to watch the corresponding training in the
The common pitfalls people make in this section is either members area on how you can build a successful webinar, and
A big thing that people make the mistake of doing is not teaching too much content, or by being boring. use the scrip to the right hand side.
providing any real value to the people on your webinar, and this
is a big mistake. First — you don’t want to “teach” very much on your webinar. Everyone’s webinar’s content will be different. Be unique. Try
Instead you want to break their negative beliefs, show them cool things out. Make it enjoyable, and have FUN!
What you want to do is help them to overcome the negative there’s a new way & create the sense of “I can do this!”.
beliefs, and while you’re doing it — constantly drop awesome Oh, and let your natural passion & enthusiasm out, and people
bombs of value, cool ideas and concept shuteye can use to Instead of teaching — show them the process. Show them will naturally be drawn to your high energy and want to do
reach their desired outcome faster, and easier. what to do. Give them examples. Open their mind up to the business with you… :)
possibilities for them that it’s possible & they can do it.
www.getwsodo.com
THE WEBINARS MAIN CONTENT PROCESS
www.getwsodo.com
3 THINGS THEY
CREATE BELIFES THAT
EVERYONE’S TEACHING
DON’T WANT TO DO
FIND & DESTROY YOUR PERFECT SUPPORT YOUR OFFER
CUSTOMERS 3 NEGATIVE BELIFES MAKE THEIR LIFE EASY
SCARED OF
THERE’S A NEW WAY
HATE
SHOW-CASE YOURSELF USING YOUR CORE OFFER CREATE THE BELIFE

CREATE THE DESIRE THAT IT’LL WORK
FOR THE PRODUCT TO ACHEIVE YOUR CUSTOMERS DESIRED OUTCOME FOR THEM
LIVE, RIGHT BEFORE THEIR EYE’S...
CASE-STUDY BEHIND THE SCENES SHOW THEM THE PROCESS SHOULD SEE
CREATE THEIRSELF EASILY
DROP NUGGETS PROVIDE GENUINE VALUE TEACH WHAT, SELL HOW
MASSIVE POSITIVE ACHIEVINGTHEIR
EXPECTANCY ENGAGE FUTURE PACE TRIAL CLOSE DESIRED OUTCOME
want to ask them if all it did for you was (then state some benefits, e.g. finally
THE WEBINAR’S PITCH PROCESS allowed you to build a funnel that gave you $2 back for every $1)… would it I then ask them what they would prefer. Paint out a negative scenario, then
be worth it? The goal is to get them to say “Yes, it’d be worth it” for the paint out a positive one, and ask what they’d prefer. E.g. would you prefer to
Now that you’ve built up the desire for your product & the belief that it’ll www.getwsodo.com
www.getwsodo.com
price that’s 10 times higher than what you’re asking. That way when you spend years trying to figure this all out yourself? Would you prefer to waste
work for them — what you want to do is sell it to them. It’s best to go kinda show them the actual price; the’l go cray for it as they just said it was worth more time getting even more frustrated… or would you just prefer to simply
hard here, and sell it really well. 10 times. use my funnel roll-out & finally get the results you deserve?
The best way to transition from your content to your pitch is by asking them Then you want to let them know that you had two pricing options. First; you Then, I let them know that there’s 2 types of people. People who don’t take
if they want the free thing you’ve been talking about for free. Then let them could do it cheap, but then you wouldn’t stack on the value, or you could action & stay where they are, and people who take action (aka buy), and get
know that before you let them know how to get it for free; can you first talk make it slightly more expensive, but it’d give you the ability to help everyone the results & life they desire.
to them about a new program you’re releasing? It’s always good to ask get massive results. You went with the second one.
permission to pitch to them. After that — I mention that I’m no one special. Here you want to just let
After that; ask them how much is their desired outcome worth to them? them know all the flaws you have, and say that if I can do it… you can do it.
Then, you want to introduce your program. Give it a quick overview, then let $5K? $10K? More?
them know that if they want to (benefit 1, benefit 2, benefit 3 in a specific I then like to include some testimonials that recap results other people who
time period), this is for them. I then like to then show/remind them that other people pay me a LOT of have gone through the program have got, and let them know their flaws, and
money for similar programs. This could be your high ticket coaching if they can do it… you can do it!
E.g. “If you want to build a profitable sales funnel, start driving unlimited program…
traffic to it & start making consistent online sales in 21 days or less… this is Then you want to include 3 truths, and 3 actions. This is where you state 2
for you”. Make it something that your perfect customer will say “Yes, I’m Then you want to mention that as they can see — it’s a great deal at $______. things that are true, and the third one is something that supports the sale e.g.
interested in that”. In the future; you’ll be releasing it for $______. But today, they’ll only have to “you know this is a once in a life-time opportunity”, and then you tell them
invest just $______. to take 3 actions.
The next part is where you simply want to explain what you’re going to be
including in your program. This will be what you mapped out in your perfect After letting them see the price — instantly back it up with a guarantee. E.g. “You’re sat here at your computer… You’ve watched the entire webinar…
offer. Letting them know they can try it 100% risk free, or you’ll double their You know this is a once in a lifetime opportunity… Take advantage of this
money back, etc. insane discount… These incredible bonuses, and the can’t lose guarantee.
You also want to include value-stacks & testimonials between some of the Sign up here: link”. See how that works?
different components of your offer. Next; include some scarcity. This could be the price is going to be increasing.
There’s only a certain number of seats. Etc. After that — I typically stack the value one final time, and then have a buy
E.g. after letting them know what the core art of your offer is — include now price, and a link to get started on the screen, and then we transition into
some real testimonials of people that’ll resonate with your perfect customer. Then you want to share with them some bonuses that you’re going to be taking some Q&A’s from the audience. When you’re doing Q&A’s make sure
offering. Mention that they’re only available for the first ______ action takers that you keep the price, the value stack & the URL to get signed up on
By asking “What else do you need to succeed? You’ve got _______, You’ve to incentivise them to join right now. screen.
got ______, You’ve got ______… ah, you need _______” is another subtle way of
re-stacking the offer without them knowing. After that — I like to re-stack the value with the new value total (including I know this was a super quick run-down of the webinar scripts.
the bonuses). I then have a slide showing them with screenshots step-by-
After showing the final value-stack, and how much the total value is (that step how the can join. For a full detailed training on every section… go into your members area… :)
should be 10 times the price of what you’re selling your program for) you
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THE WEBINARS PITCH PROCESS
WOULD YOU LIKE ________ FOR FREE? IF ALL IT DID FOR YOU WAS... THE GUARANTEE
WOULD IT BE WORTH IT? THE SCARCITY
BENEFIT
I HAD 2 PRICING OPTIONS...
IF YOU BENEFIT THIS IS
BONUS #1 BONUS #2 BONUS #3
WANT TO... BENEFIT FOR YOU!
TIME-FRAME
HERE’S WHAT YOU’RE GUNNA GET...

THE VALUE STACK HERE’S HOW TO JOIN...
WHAT ELSE DO YOU NEED?
WHAT ELSE DO YOU NEED?
PART 1 PART 2 PART 3 HOW MUCH IS YOUR DESIRED OUTCOME WORTH TO YOU? WHAT WOULD YOU PREFER? TWO TYPES OF PEOPLE...
I’M NOTHING SPECIAL... IF THEY CAN, YOU CAN...
PRICE COMPARISON TO
YOUR HIGH TICKET THE 3 TRUTHS THE 3 ACTIONS
VALUE: $______ VALUE: $______ VALUE: $______ GOOD DEAL AT $______
$______ FOR PUBLIC VALUE STACK
Q&A
SCATTER IN TESTIMONIALS & VALUE STACKS! TODAY’S INVESTMENT: ONLY $______
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www.getwsodo.com
THE EMAIL PROMOTION Your lead magnet’s access should also instantly go out
(free) front end offer, and let them know that in 3-5
days you’ll be removing components from your perfect
(if you’re offering a lead magnet). This email should just offer, so they need to join right now.
So this email template is for the auto-responder that be giving them simple access.
you’ll be sending out to someone who just joins your list. Then, in the offer & close-down section; you’re going to
You can also then the next day ask them for their want to sprinkle in some specific closing stratagies (e.g.
The intention of it is to first bond, and deepen the feedback on the training. This is great as when people letting them know what they’ll gain from the product, or
relationship between yourself, and your new leads, and reply — the more of your emails will hit their primary how much pain they’ll have in their life if they don’t join,
then it’s to dramatically increase the number of people inbox, and it’ll encourage consumption of your content. showcasing testimonials, etc).
that purchase your front-end offer.
In the 3-5 day introduction & bond section; you can also Whilst continuing to remind them that in ____ days;
Typically; it’s going to be a 5-7 day followup. include some bonus lead magnet style trainings that you’re removing certain parts of the offer.
continue to provide value to them, and lead them to
The first part is designed to deepen the relationship, and your front-end offer. Use the lead magnet scripts for Then, you want to finish the promotion with a final recap
then you can pivot, and start selling your product, and this. that you’re removing the certain parts of your perfect
injecting scarcity. offer in 24 hours, and then 2 hours.
They key is that you want to continuously open and
Feel free to pick and choose what emails you’d like to close loops. We talk about this in the members area This is the perfect balance. First; you’ll develop trust &
run for each part. In the members area you’ll see training & how you can do it. E.g. “Tomorrow, I’m going deepen the relationship with your customers, then you’ll
specific examples and case-studies for each email type. to give you ______”. You can also do it by telling stories, give them legitimate reasons to take you up on your
etc. free offer. I think you’ll be surprised with how well this
The welcome to the family email is where you want to simple promotion effects your conversion rates.
congratulate them on opting in, let them know about After you’ve deepened the relationship; you now need to
you, and your company, and what they can expect. This transition into the offer. I like to do this by saying that Please use the members area for detailed trainings on
email should instantly go out. you’re surprised that they haven’t taken you up on your each of the emails.
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www.getwsodo.com
THE EMAIL PROMOTION TEMPLATE

1-3 DAYS 1 DAY 2-5 DAYS
THE INTRODUCTION & BOND THE TRANSITION THE OFFER & CLOSE-DOWN
WELCOME
WELCOME TO THE FAMILY CLOSING STRATEGIES
OPEN I’M SUPPRISED... GAIN PAIN LOGIC
LEAD MAGNET (Begin Scarcity) KEEP
& CLOSE TESTIMONIAL(S)
ACCESS WHAT DID YOU THINK? PUSHING
LOOPS
SCARCITY
FINAL REMINDERS
DEEPEN THE RELATIONSHIP
24 HOURS LEFT... 2 HOURS LEFT...
ADDITIONAL LEAD MAGNET STYLE TRAINING’S
5-7 DAYS
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www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
THEULTIMATE
FUNNEL
SCRIPTS
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www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
THE FUNNEL ROLL-OUT

THE PROVEN PROCESS TO EASILY ROLL OUT TOP PEFORMING FUNNELS
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www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com

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What is the purpose of the funnel scripts?

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What are the different parts of the email promotion template?

www.getwsodo.

THE FUNNEL ROLL-OUT

HERE’S WHAT TO DO NOW...

WHAT’S THE CATCH?!

6 GUARANTEE 7 SCARCITY 8 SIGN OFF

HERE’S WHAT TO DO NOW...

WOULD YOU LIKE __________ FOR FREE?

1 BENEFIT DRIVE BULLETS

BIG BENEFIT BIG BENEFIT BIG BENEFIT

SO YOU CAN... SO YOU CAN... SO YOU CAN...

YOU CAN SPEND THIS

5 INTRODUCING... 6 TESTIMONIALS HERE’S WHAT TO DO NOW...

IT’S TOTALLY 10 THE GUARANTEE

14 FREQUENTLY ASKED QUESTIONS

EXPLAIN FREE GIFT #1 FREE GIFT #2 FREE GIFT #3

HERE’S WHAT THE CONTINUITY PROGRAM’S ALL ABOUT...

MAIN COMPONENT #1 MAIN COMPONENT #2 MAIN COMPONENT #3 BACKSTORY / EXPLAIN

5 VALUE STACK 6 WHY AM I DOING THIS?

7 THE GUARANTEE 8 SCARCITY

HERE’S WHAT TO DO NOW...

EXPLAIN FREE GIFT #1 FREE GIFT #2 FREE GIFT #3

HERE’S WHAT THE CONTINUITY PROGRAM’S ALL ABOUT...

MAIN COMPONENT #1 MAIN COMPONENT #2 MAIN COMPONENT #3 BACKSTORY / EXPLAIN

6 VALUE STACK 7 WHY AM I DOING THIS?

8 THE GUARANTEE 9 SCARCITY

HERE’S WHAT TO DO NOW...

HI! MY NAME IS... 1 YOU’RE

8 VALUE STACK 9 MY GUARANTEE 10 MY SCARCITY

IF YOU WANT TO ________ WITHOUT ________

6 SELL THE OTHER PARTS OF THE PROGRAM

SO IF YOU WANT TO ________ WITHOUT ________

9 SELL ONE CORE THING

CORE THING 16 GUARANTEE

WAIT! LET ME FINANCE IT FOR YOU!

REGULAR PRICE FINANCE PRICE

7 WANT TO DO SOMETHING SPECIAL

8 YOU ONLY PAY

5 HERE’S THE PROOF!

HEY! MY NAME IS...

4 YOU’LL WALK AWAY KNOWING...

SO IF YOU WANT TO ______

1 PROVIDE AWESOME, GENUINE VALUE

IMAGINE HOW AWESOME...

TRANSITION INTO THE “PITCH SCRIPT”

HERE’S SOME SPECIFIC EXAMPLES

2 SECRETS TO MAKING THIS WORK...

TRANSITION INTO THE “PITCH SCRIPT”

4 HERE’S WHAT I USE

3 SECRETS TO MAKING IT WORK

YOU’RE GUNNA 5 SOFTWARE DEMO

TRANSITION INTO THE “PITCH SCRIPT”

1 INTRODUCING THE BEST THING EVER

HERE’S WHAT TO DO RIGHT NOW!

THE CAPTURE PAGE FORMULA

SPECIFIC HOW TO ________ WITHOUT ________ TIME-FRAMES

3 HERE’S WHAT TO DO...

IF YOU WANT TO WITHOUT

SO IF YOU WANT TO WITHOUT

SPECIFIC HOW TO WITHOUT TIME-FRAMES