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Retargeting Roadmap Framework

Retargeting Roadmap Framework

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Simo
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
203 views

Retargeting Roadmap Framework

Retargeting Roadmap Framework

Uploaded by

Simo
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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RETARGETING ROADMAP

Copyright 2018 The Fletcher Method

The goal of this framework is to get you up and running quickly with retargeting so you can achieve “micro-celebrity” status
within your target market. By applying this strategy you’ll launch the consistent messaging and branding required to quickly
become the clear authority in your niche. This will accelerate sales and increase ROI. LAUNCH ACCELERATOR

PIXELS SEGMENTED KEY


CONVERSION EFFECTIVE
(TRACKING CODE) RETARGETING CAMPAIGNS METRICS
GOALS ADS
AUDIENCES (LISTS)

Run campaigns Use your Campaign


Place simple Create lists of Set up goals for each based on a single Create at least two
Javascript ads for each Dashboard to
segments for user URL in your funnel goal and platform:
snippet on your campaign and split measure key metrics
groups within a that signifies “Facebook
website or test for performance. including
defined stage of completion of a newsfeed webinar
landing pages. Be sure to use impressions, view-
your funnel: “people desired outcome registrations”,
This will “cookie” consistent branding through-conversions
who opted in for (thank you page after “Google display
all visitors to your and messaging with (VTC), click-through
lead magnet but download, lead form lead magnet opt-
site for a strong call to action conversions (CTC)
didn’t register for or product ins…”
retargeting webinar…” purchase).

★Be sure to include ★ CLICK HERE for ★Troubleshoot or


★Create a ★ Be sure to use the
★Be sure to only the specific Facebook and eliminate poor
retargeting list for wildcats “*” retargeting lists display ad specs.
include code on performing
every url in your asterisk at the end (prospects) in each ★ Use Photoshop
all landing pages campaign and ads
funnel.
(LeadPages, of goal URLs phase of your sales Elements of ★Block under-
★Use clear naming ★ Add an estimated funnel fiverr.com to create
Clickfunnels, etc.) performing
★For WordPress for your lists revenue value for ★Use at least 2 ads ads (websites)
“Visited lead ★ Facebook ad
sites, use the each conversion for each campaign ★Place greater value
“header and magnet option goal ★Start with a low ideas on “clicks” vs.
page” budget ★ Display ad ideas
footer” plugin “views”

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