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Conversion Rate Calculator

This document contains a conversion rate calculator that allows the user to adjust baseline values and target improvement percentages to see the impact on revenues. The default values are from a Coremetrics study and include an average sale value of $141, overall conversion rate of 3.29%, abandonment rate of 68.42%, and internal search rate of 14.84%. Adjusting the conversion rate, abandonment rate, and internal search conversion rate each results in increased revenues, with conversion rate improvements yielding the greatest revenue boost.

Uploaded by

zsameenn
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
211 views

Conversion Rate Calculator

This document contains a conversion rate calculator that allows the user to adjust baseline values and target improvement percentages to see the impact on revenues. The default values are from a Coremetrics study and include an average sale value of $141, overall conversion rate of 3.29%, abandonment rate of 68.42%, and internal search rate of 14.84%. Adjusting the conversion rate, abandonment rate, and internal search conversion rate each results in increased revenues, with conversion rate improvements yielding the greatest revenue boost.

Uploaded by

zsameenn
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
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Web Site Conversion Rate Ca

How to use this calculator:


Change the values in the "Baseline" and "Target Improvement %" columns below to see the resulting impact on revenues. Th
Coremetrics in March, 2008: Average Sale Value - $141; Overall Conversion Rate - 3.29%; Abandonment Rate - 68.42%; Inte

Target Improvement
Baseline %
Avg. Visits Per Day 5,000
Avg. Sale Value $141
Overall Conversion Rate 3.29% 1.00%
Avg. Cart Starters 600
Abandonment Rate 68.42% 2.00%
Internal Search Rate 14.84%
Int. Search Conversion Rate 5.60% 2.00%

Conversion Rate $ value of total conversions


avg visits per day per day per month per year
Baseline 5,000 $23,195 $695,835 $8,350,020
Desired Improvement $30,245 $907,335 $10,888,020
$ Improvement $7,050 $211,500 $2,538,000
% Improvement 30.40%

Abandonment Rate $ abandonment value


avg cart starters per day per month per year
Baseline 600 $57,883 $1,736,500 $20,837,995
Desired Improvement (reduced abandonment) $56,191 $1,685,740 $20,228,875
$ Improvement $1,692 $50,760 $609,120
% Improvement 2.92%

Internal Search $ value of search conversions


int. search users per day per month per year
Baseline 742 $5,859 $175,765 $2,109,180
Desired Improvement $7,951 $238,538 $2,862,458
$ Improvement $2,092 $62,773 $753,278
% Improvement 35.71%
onversion Rate Calculator

g impact on revenues. The following default values have been taken from Retail Benchmarks released by
nment Rate - 68.42%; Internal Search Rate - 14.84%; Internal Search Conversion Rate - 5.60%.

Percent of Revenue Improvement

0.5

0.45

0.4

0.35

0.3

0.25

0.2

0.15

0.1

0.05

0
Baseline Conversion Rate Abandonment Rate Internal Search Conversion Rate
Rate
Target Improvement
Baseline %
Avg. Visits Per Day 5,000
Avg. Sale Value $140
Overall Conversion Rate 3.29% 0.50%
Avg. Cart Starters 600
Abandonment Rate 68.42% 5.00%
Internal Search Rate 14.84%
Int. Search Conversion Rate 5.60% 1.00%

Conversion Rate $ value of total conversions


avg visits per day per day per month per year
Baseline 5,000 $23,030 $690,900 $8,290,800
Desired Improvement $26,530 $795,900 $9,550,800
$ Improvement $3,500 $105,000 $1,260,000
% Improvement 30.40%

Abandonment Rate $ abandonment value


avg cart starters per day per month per year
Baseline 600 $57,473 $1,724,184 $20,690,208
Desired Improvement $53,273 $1,598,184 $19,178,208
$ Improvement $4,200 $126,000 $1,512,000
% Improvement 2.92%

Internal Search $ abandonment value


avg cart starters per day per month per year
Baseline 742 $5,817 $174,518 $2,094,221
Desired Improvement $6,856 $205,682 $2,468,189
$ Improvement $1,039 $31,164 $373,968
% Improvement 35.71%

month 1 month 2 month 3


baseline $690,900 $690,900 $690,900
Desired improvement $690,900 $711,900 $732,900

month 1 month 2 month 3


baseline $690,900 $690,900 $690,900
Desired improvement $690,900 $711,900 $732,900

month 1 month 2 month 3 month 4


Baseline 0 0 0 0
Conversion Rate 0 6.08% 12.16% 18.24%
Abandonment Rate 0 0.58% 1.17% 1.75%
Internal Search Conversion R 0 7.14% 14.29% 21.43%
Percent of Revenue Improvement

0.5

0.45

0.4

0.35

0.3

0.25

0.2

0.15

month 4 0.1 month 5 month 6


$690,900 $690,900 $690,900
$753,900 $774,900 $795,900
0.05
month 4 month 5 month 6
$690,900 $690,900 $1,724,184
0
$753,900 $774,900 $1,598,184
Baseline Conversion Rate Abandonment Rate Internal Search Co

month 5 month 6
0 0
24.32% 30.40%
2.34% 2.92%
28.57% 35.71%
mprovement

nt Rate Internal Search Conversion Rate

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