Advertising Vocabulary

From About.com http://esl.about.com/library/lexical/bllexlist_advertising3.htm (Also, check the online glossary at the University of Texas: http://advertising.utexas.edu/research/terms/)

KINDS OF ADVERTISING ADVERTISING IN PERSON

advertisement – advert - ad door-to-door advertising
billboard (GB) - hoarding (US) pitch (n)
booklet product placement (n)
brochure propaganda (n)
classified ad (n) subliminal advertising
direct advertising shop display
gatefold in-store demo
inside cover in-store promotion
informative advertising shop window
leaflet (GB) - folder (US) window display
local advertising
mail advertising PRINT ADVERT DESIGN
neon sign blow-up
shop sign body copy - copy
throwaway - flier caption
cartoons
TYPES OF COMMERCIALS copy (nu)
Straight sell/factual message creative (a)
Scientific/technical evidence creativity
Demonstration graphics
Comparison headline
Testimonials image
Slice of life large print run
Animation layout
Personality symbol lettering
Fantasy misprint
Dramatisation/sketch slogan (n)
Humour subheading
Lifestyle subtitle
Mood or image tailor-made
Musical to visualize
Culture or tradition BROADCAST ADVERT PRODUCTION
Social visual
Surrogate When an advertisement has the logo or brand of another company
close-up
advertised within it. e.g. a product that shows in the commercial
retailer outlets that offer their product in stores. storyboard
frame
script
jingle
clip
 Advertising Vocabulary
From About.com http://esl.about.com/library/lexical/bllexlist_advertising3.htm (Also, check the online glossary at the University of Texas: http://advertising.utexas.edu/research/terms/)

PEOPLE IN ADVERTISING MARKETING STRATEGIES

advertiser Recall (memory)
advertising manager advertising campaign
art director benefits (n)
client (n) brand (n)
columnist brand image
consumer communication
copywriter coverage (n)
creative department feedback
editor follow-on campaign
graphic designer frequency (n)
press office marketing (n)
promoter mass advertising
publisher merchandising
sponsor opinion poll
window-dresser promotion
target group
CONSUMERS to promote
audience unique selling point(n)
subscriber corporate advertising promotional strategy designed not only to interest consumers in a
demographics (n) company’s products and services, but also to cultivate a positive
focus group (n) reputation among consumers and others within the business world.

penetration (n)
MASS MEDIA
popularity rating - TV network
circulation
broadcasting
reach (n)
column
ratings
commercial break
readership
daily paper
socio-economic groups editorial article
house magazine
FINANCE
mass communication
account (n
news agency
advertising budget
peak time
advertising rate
press cutting - clippings
to sponsor
press release
sponsorship
publishing
brief (n)
space (newspapers)(n)
advertising agency
tabloid
agency (n)
trade magazine