Unit 1: Business and The Business Environment: Assignment Brief

Unit 1: Business and the Business Environment
Assignment Brief
Student Name/ID
Number
Unit Number and Unit 1 Business and The Business Environment

Title
Academic Year 2021/2022
Unit Tutor David Kehoe
Assignment Title Environmental Business Audit Presentation (2 of 2)
4/10/2021
Issue Date
Submission Date 5/11/2021
Submission Format
Submission is in the form of a 15-minute presentation and five minutes for questions.
The presentation slides for the findings should be submitted along with speaker
notes as one copy. You are required to make effective use of PowerPoint headings,
bullet points and subsections as appropriate.
Your research should be referenced using the Harvard referencing system (or an
alternative referencing system). Inaccurate use of referencing may lead to issues of
plagiarism if not applied correctly. The recommended word limit is 1,000–1,500
words, including speaker notes, although you will not be penalised for going under or
exceeding the total word limit.
Unit Learning Outcomes
LO3 Use contemporary examples to demonstrate both the positive and negative
influence/ impact the macro environment has on business operations.
LO4 Determine the internal strengths and weaknesses of specific businesses and
their interrelationship with external macro factors.
Transferable skills and competencies developed
Analytical skills to conduct own analysis in order to draw conclusions.
• Providing information based on collation, analysis and interpretation of data.
• Creative thinking for presenting information and data in a simplified and informative
manner.
• Digital skills, using different software applications to visually present information
and
data concisely.
• Communicating effectively in all forms, written, visual and oral, for operating
efficiently in the international business environment.
Vocational scenario
In your role as Junior Insights Strategist, you have completed the industry insight
analysis and your line manager has now given you another project. This is to
complete research into the external and internal business environment. Nike sports
company (as mentioned in assignment 1) is looking to expand their distribution
channels to include both e-commerce players (for example Google shopping) and
physical retailers (Decathlon) to enable the company to make any strategic decisions,
they need you to present a business case to the leadership team.
Assignment activity and guidance

Completion of the project will involve a PESTLE analysis to research the sports retail
market, develop insights and predict future growth potential in new markets. The
project will also involve a SWOT analysis to determine the company position in the
marketplace and the potential opportunities for distribution expansion while
minimising risks and threats.
Your presentation will include the findings from an external and an internal audit:
• a PESTLE analysis to identify positive and negative impacts of external factors and
influences on the sports retail market, including a ‘traffic light chart’ evaluating level
of competition, funding activity, legal complexity and investment opportunity
available
• a SWOT analysis to explore and explain the organisation’s internal strengths and
weaknesses as a company
• critical analysis of both the external and internal factors, to determine whether the
organisation should proceed with their expansion plans, presented as conclusions
and recommendations.
Recommended Resources
Please note that the resources listed are examples for you to use as a starting
point in your research – the list is not definitive.
Weblinks
BPlan How to Do a SWOT Analysis for Better Strategic Planning. Available at:
https://articles.bplans.com/how-to-perform-swot-analysis
Business Balls Swot Analysis Templates. Available at:
https://www.businessballs.com/strategy-innovation/swot-analysis/
Pestle Analysis.com What is PESTLE Analysis? Available at:
https://pestleanalysis.com/what-is-pestle-analysis/
Swot analysis of Nike. Available at: https://bstrategyhub.com/swot-analysis-of-nike-
nike-swot-analysis
HN Global
HN Global (2021) Reading Lists. Available at:
https://hnglobal.highernationals.com/learningzone/reading-lists
HN Global (2021) Student Resource Library. Available at:
https://hnglobal.highernationals.
com/subjects/resource-libraries
HN Global (2021) Textbooks. Available at:
https://hnglobal.highernationals.com/textbooks
Textbooks
Morrison, J. (2020) The Global Business Environment: Towards Sustainability? 5th Ed.
Red Globe Press
Wetherley, P. and Otter, D. (2018) The Business Environment: Themes and Issues in a
Globalised World. 4th Ed. Oxford: Oxford University Press.
Learning Outcomes and Assessment Criteria
Pass Merit Distinction
LO3 Use contemporary examples to demonstrate LO3 and LO4

both the positive and negative influence/impact
the macro environment has on business
operations
P4 Identify the positive M3 Apply appropriately D2 Critically evaluate the

and negative impacts the the PESTLE model to impacts that both macro- and
macro environment has support a detailed micro factors have on
on business operations, analysis of the macro business objectives and
supported by specific environment in an decision making.
examples. organisation.
LO4 Determine the internal strengths and

weaknesses of specific businesses and their
interrelationship with external macro factors
P5 Conduct internal and M4 Apply appropriately

external analysis of SWOT/ TOWS analysis
specific organisations in and justify how they
order to identify influence decision
strengths and making.
weaknesses.
P6 Explain how strengths

and weaknesses
interrelate with external
macro factors.

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Unit 1: Business and the Business Environment

Unit Number and Unit 1 Business and The Business Environment

Academic Year 2021/2022

Unit Tutor David Kehoe

Assignment Title Environmental Business Audit Presentation (2 of 2)

Submission Date 5/11/2021

Unit Learning Outcomes

Assignment activity and guidance

Pass Merit Distinction

LO3 Use contemporary examples to demonstrate LO3 and LO4

P4 Identify the positive M3 Apply appropriately D2 Critically evaluate the

LO4 Determine the internal strengths and

P5 Conduct internal and M4 Apply appropriately

P6 Explain how strengths

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