Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd
Upload
23 views

Assignment and Guidelines

The document outlines the structure and requirements for an individual marketing report. It should include an introduction, literature review, research method, data collection and analysis, and conclusion sections. It also provides formatting guidelines and requires a peer evaluation of group members' contributions.

Uploaded by

Araf Muhammd
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
23 views

Assignment and Guidelines

The document outlines the structure and requirements for an individual marketing report. It should include an introduction, literature review, research method, data collection and analysis, and conclusion sections. It also provides formatting guidelines and requires a peer evaluation of group members' contributions.

Uploaded by

Araf Muhammd
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Your paper should have:

1) Part 1:

a) Introduction: this is where you set up the paper perhaps using some secondary data and
make some general statements regarding the major constructs or variables of interest in your
paper.

b) Purpose: What are you planning to study and why are you studying it (don’t say because it
was assigned). Why is it important to marketers? What contribution would it make?

c) Literature Review/Background: You should discuss what has been written on the topic in the
past marketing literature (use google scholar, BUSINESS SOURCE PREMIER, PROQUEST,
ABI/INFORM or any other databases of academic journals the library may have available).

2) Part 2:

Research Method: In this section you need to determine research design and determine a
sample plan (who and why). For this project you have a limited choice in research designs:
performing secondary research by using the online platform.

4) Part 3:

Collect data and information, analyze the data and information, and report the results

5) Part 5:

Conclusion: Summarize the findings of your study and whether or not your hypotheses were
supported. If not, you need to suggest why this was the case.

The deliverables of the Individual Report are as follows:

1. A written report (1,000 words) consisting of documentation, insights and


recommendations.

Important notes about the Written Report: The presentation of written work is a critical aspect
of report writing practice. As such, you are expected to prepare and present your work in a
professional manner. This means that you must proofread your work prior to submission. The
process includes removing mistakes in spelling and grammar. It also includes correcting poorly
written sentences that do not make logical sense. Finally, written work must be well laid out. As
such, you are expected to think about how you can make your work look interesting and
aesthetically pleasing to the reader.
 The word limit does not include exhibits, references and appendices so please feel free
to include any additional information in the respective sections.
 Report should be double spaced, Times New Roman font size 12, Margins top/bottom
1.00" and left/right 1.25"
 Referencing style to be used is APA style.
 You are required to fully justify your text.
 Ensure that ALL subheadings are numbered and informative and that all
diagrams/figures are correctly labeled and numbered. If a table runs over a page, you
must restate the table number and title and also restate the column headings. In such
instances, you should consider whether a ‘landscape view’ will result in a more
appealing and professional layout.
 To facilitate the inclusion of feedback, we need you to use wide margins and to only
print on one side of each page (do not print double sided).
 You are required to keep a copy of this assessment task in case you are asked to
resubmit your work. This copy must be retained until the results of this unit are finalized.

For the presentation of this project, each team will have 10 minutes to present your work to
the class. Feel free to create PowerPoint slides. Also feel free to be creative and do something
interactive with the class, such as a demonstration or skit, etc. Presentations will be graded
based on whether you get the audience engaged and interested in the topic, whether the
audience learns something new from the presentation, and whether you communicate your
ideas clearly and concisely.

Late submission of the assignment: A 10% grade reduction can be applied if the references
are insufficient in terms of quality or number.
PEER EVALUATION: Please evaluate your group members. Members receiving an average of
80% or higher on overall evaluation will receive the grade assigned to the group; members
receiving an average below 80% will receive a partial grade which will be equal to the grade
assigned to the group multiplied by the peer evaluation average score. (For example: suppose
the grade assigned to a group is 90 points (out of 100). A group member who receives an
average of 85% will be given 90 points; a member who receives an average of 70% on overall
evaluation will receive 90*70%=63 points. )

Student Name: ______________________________________


Student ID: _________________________________________
Group: _______________________________________

Peer Evaluations are mandatory and need to be submitted at the time of submitting your final
assignment.

NAME of GROUP A: Attendance at B: Completion of C: Quality of Overall


MEMBER group meetings assigned tasks contribution evaluation
(/100) (/100) (/100) (=(A+B+C)/3)

Additional Comments (if necessary):

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

RATING FORM FOR GROUP MEMBER'S CONTRIBUTION TO THE PROJECT


Using the scale to the right, rate each of your teammates on each of the evaluation criteria
listed below. For example, if you believe your teammate has done a "good" job relative to the
first criteria, then place a "5" in the blank next to that criteria.

Rate yourself on the right side below

7 - extremely good
6 - very good
5 – good
4 - somewhat good
3 - neither good nor bad
2 - somewhat bad
1 - bad
0 - terrible
The results of this evaluation are confidential. Your teammates will be told their average
scores.

PERSON PREPARING THIS RATING: _________________________________

PROJECT NAME: _______________________________________

TEAM MEMBERS’ NAMES: First ______ ______ ______ ______ ______ ______
Last name ______ ______ ______ ______ ______ ______

Attendance at group meetings ____ ____


Quality of contribution to group discussions ____ ____
Quality of contribution to writing the questionnaire ____ ____
Amount of time spent on project compared to other members ____ ____
Quality of contribution to writing final report ____ ____
Quality of initiative when something needed to get done ____ ____
Reliability in completing assigned responsibilities ____ ____
Contribution to presentation ____ ____
Quality of teamwork ____ ____
Contribution to team spirit ____ ____

TOTAL SCORE ____ ____ ____ ____ ____ ____

COMMENTS: (All comments you have about team member's participation will be helpful.)

You might also like