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    SP2010 CJG Memo Letters PositiveAssignment

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    Toma Katamadze
    This document provides instructions for a business writing project requiring students to write two positive business letters or memos. The project includes four potential letter/memo topics for students to choose from, addressing situations like recommending an employee for promotion, granting a farmer credit, congratulating someone on an achievement, or requesting information from a floor graphics company. For each letter or memo, students should consider the rhetorical situation, identify the audience and purpose, and follow formatting guidelines. A cover memo reflecting on what was learned is also required.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    SP2010 CJG Memo Letters PositiveAssignment

    Uploaded by

    Toma Katamadze
    331 views4 pages
    This document provides instructions for a business writing project requiring students to write two positive business letters or memos. The project includes four potential letter/memo topics for students to choose from, addressing situations like recommending an employee for promotion, granting a farmer credit, congratulating someone on an achievement, or requesting information from a floor graphics company. For each letter or memo, students should consider the rhetorical situation, identify the audience and purpose, and follow formatting guidelines. A cover memo reflecting on what was learned is also required.

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    SP2010-CJG-Memo-Letters-PositiveAssignment

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    This document provides instructions for a business writing project requiring students to write two positive business letters or memos. The project includes four potential letter/memo topics for students to choose from, addressing situations like recommending an employee for promotion, granting a farmer credit, congratulating someone on an achievement, or requesting information from a floor graphics company. For each letter or memo, students should consider the rhetorical situation, identify the audience and purpose, and follow formatting guidelines. A cover memo reflecting on what was learned is also required.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    331 views4 pages

    SP2010 CJG Memo Letters PositiveAssignment

    Uploaded by

    Toma Katamadze
    This document provides instructions for a business writing project requiring students to write two positive business letters or memos. The project includes four potential letter/memo topics for students to choose from, addressing situations like recommending an employee for promotion, granting a farmer credit, congratulating someone on an achievement, or requesting information from a floor graphics company. For each letter or memo, students should consider the rhetorical situation, identify the audience and purpose, and follow formatting guidelines. A cover memo reflecting on what was learned is also required.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 4
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    The key takeaways are that the document describes two positive business writing assignments - writing a memo recommending a candidate for promotion, and writing a letter granting credit to a farmer. It provides guidelines for the assignments such as formatting and content to include.

    The two writing assignments being described are 1) writing a memo recommending Jennifer Ramirez for promotion to assistant buyer, and 2) writing a letter informing Arlen Ruestman that his application for credit to purchase new farming technology has been approved.

    Arlen Ruestman is interested in adopting GreenStar, a new precision farming technology from Deere & Co. that uses GPS satellite navigation to help farmers more precisely analyze and treat their fields, reducing waste and improving crop yields.

    Dr.

    Johnson-Gerendas BUA 3301 Positive Business Spring


    Memos & Letters 2010

    PROJECT #2a
    BUSINESS WRITING

    Positive Memos & Letters

    You will write a total of two [Positive] business


    letters/memos (to audiences Inside or Outside
    the Organization) for this project. Each letter is
    addressed to a different audience, and each
    addresses a different issue that very possibly
    might come up during your professional career
    experience. You should carefully consider the rhetorical situation for each. Please
    refer to the schedule for due dates.

    You should carefully consider the rhetorical situation for each. Remember to
    identify audience, context, and message---also remember the appropriate
    protocol and form for the medium (memo or letter) that you are using.
    Please refer to the schedule for due dates.

    Although particular instructions are given below for each DOCUMENT, please note
    that all DOCUMENTS should follow the following guidelines:

    • Write each memo or letter as a


    separate document—turn in with
    a cover memo
    •Submit a cover memo with
    completed work (letter/memo
    documents):
    Cover memo should address what
    you learned from the assignment,
    what you would do to improve the
    assignment, and whether I should
    keep the assignment in the course
    the next time I teach it.
    •Use block left margins; 1”
    margins
    • Use 12-point Times New Roman

    These assignments are taken or adapted from your textbook, Excellence in Business
    Communications, eighth edition, by Thill and Bovee (2008), 268-278. Pearson. Page 1
    Dr. Johnson-Gerendas BUA 3301 Positive Business Spring
    Memos & Letters 2010

    Select TWO of the following writing tasks.

    1. Memo [use MS template]. Shopping for Talent: Memo at Clovine’s


    recommending a promotion. You enjoy your duties as manager of the
    women’s sportswear department at Clovine’s—a growing chain of moderate
    to upscale department stores in south Florida. You especially enjoy being
    able to recommend someone for a promotion. Today, you received an e-mail
    message from Rachel Cohen, head buyer for women’s apparel. She is looking
    for a smart, aggressive employee to become assistant buyer for the women’s
    sportswear division. Clovine’s likes to promote from within, and Rachel is
    asking all managers and supervisors for likely candidates. She asks they
    send their recommendations via memo to the main office. You have just the
    person she is looking for.
    Jennifer Ramirez is a salesclerk in the designer sportswear boutique of
    your main store in Miami, and she has caught your attention. She’s quick,
    friendly, and good at sizing up a customer’s preferences. Moreover, at recent
    department meetings, she has shared some insightful observations about
    fashion trends in south Florida.

    Your task: Write a memo to Rachel Cohen, head buyer, women’s


    sportswear, recommending Jennifer Ramirez and evaluating her qualifications
    for the promotion. Rachel can check with the human resources department
    about Jennifer’s educational and employment history; you’re mainly
    interested in conveying your positive impression of Jennifer’s potential for
    advancement.

    2. Satellite farming: Letter granting credit from Deere & Company


    This is the best part of your job with Deere & Co. in Moline, Illinois: saying yes
    to a farmer. In this case, it’s Arlen Ruestman in Toluca, Illinois. Ruestman
    wants to take advantage of new farming technology. Your company’s
    GreenStar system uses GPS satellite technology to let farmers know exactly
    where they are as they drive equipment across their fields. For farmers like
    Ruestman, that means a new ability to micromanage even as many as
    10,000 acres of corn or soybeans.
    For instance, using the GreenStar system, farmers can map and
    analyze characteristics such as acidity, soil type, or crop yields from a given
    area. Using this information, they know exactly how much herbicide or
    fertilizer to spread over precisely which spot—eliminating waste and
    achieving better results. With cross-referencing and accumulated data,
    farmers can analyze why crops are performing well in some areas and not so
    well in others. Then they can program farm equipment to treat only the
    problem area—for example, spraying a new insect infestation 2 yards wide,
    300 yards down the row.
    Some farms have already saved as much as $10 an acre on fertilizers
    alone. For 10,000 acres, that’s $100,000 a year. Once Ruestman retrofits
    your GreenStar precision package on his old combine and learns all its

    These assignments are taken or adapted from your textbook, Excellence in Business
    Communications, eighth edition, by Thill and Bovee (2008), 268-278. Pearson. Page 2
    Dr. Johnson-Gerendas BUA 3301 Positive Business Spring
    Memos & Letters 2010

    applications, he should have no problem saving enough to pay off the $7,350
    credit account you’re about to grant him.

    Your task: Write a letter to Ruestman (P.O. Box 4067, Toluca, IL 61369),
    informing him of the good news.

    3. Congrats on that: Letter Complimenting a former business


    acquaintance for national recognition. You pull the new issue of Fortune
    magazine out of the stack of mail and are quite pleased to see Indra Nooyi on
    the cover. Not only was Nooyi recently appointed CEO of PepsiCo, but
    Fortune has just named her the most powerful woman in American business.
    You got to know her briefly when PepsiCo acquired your previous employer,
    Quaker Oats, in 2001. You haven’t spoken to her since then, but you have
    followed her accomplishments in the business media.

    Your task: Write a brief letter (no more than one page) congratulating
    Nooyi on her promotion to CEO and on being recognized by Fortune. Make
    up any details you need to create a credible message. You can learn more
    about Nooyi’s career and accomplishments in the news release “PepsiCo’s
    Board of Directors Appoints Indra K. Nooyi as Chief Executive Officer Effective
    October 1, 2006,” on the PeopsiCo website, www.pepsico.com (look under
    News, PeopsiCo Releases, 2006). Address the letter to Indra Nooyi, CEO,
    PepsiCo, Inc., 700 Anderson Hill Road, Purchase, NY 10577.

    4. Step on it: Letter to Floorgraphics requesting information about


    underfoot advertising You work for Alberta Greenwood, owner of Better
    Bike and Ski Shop. Yesterday, Alberta met with the Schwinn sales
    representative, Tom Beeker, who urged her to sign a contract with
    Floorgraphics. That company leases floor space from retail stores and
    creates and sells floor ads to manufacturers such as Schwinn. Floor graphics
    will pay Alberta a fee for leasing the floor space, as well as a percentage for
    every ad it sells. Alberta was definitely interested and turned to you after
    Beeker left.
    “Tom says that advertising decals on the floor in front of the product
    reach consumers right where they’re standing when making a decision,”
    explained Alberta. “He says the ads increase sales from 25 to 75 percent.”
    You both look down at the dusty floor, and Alberta laughs. “It seems
    funny that manufacturers will pay hard cash to put their names where
    customers are going to track dirt all over them! But if Tom’s telling the truth,
    we could profit three ways: from the leasing fee, the increased sales of
    products being advertised, and the share in ad revenues. That’s not so
    funny.”

    Your task: Alberta Green wood asks you to write a letter for her signature
    to CEO Richard Rebh at Floor graphics, Inc. (5 Vaughn Drive, Princeton, NJ
    08540) asking for financial details and practical information about the ads.

    These assignments are taken or adapted from your textbook, Excellence in Business
    Communications, eighth edition, by Thill and Bovee (2008), 268-278. Pearson. Page 3
    Dr. Johnson-Gerendas BUA 3301 Positive Business Spring
    Memos & Letters 2010

    For example, how will you clean your floors? Who installs and removes the
    ads? Can you terminate the lease if you don’t like the ads?

    These assignments are taken or adapted from your textbook, Excellence in Business
    Communications, eighth edition, by Thill and Bovee (2008), 268-278. Pearson. Page 4

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