Definition and Objectives
Definition and Objectives
Definition and Objectives
What is sampling?
Sampling is a technique of selecting individual members or a subset of the population to make statistical
inferences from them and estimate characteristics of the whole population. Different sampling methods are
widely used by researchers in market research so that they do not need to research the entire population to
collect actionable insights.
It is also a time-convenient and a cost-effective method and hence forms the basis of any research design.
Sampling techniques can be used in a research survey software for optimum derivation.
For example, if a drug manufacturer would like to research the adverse side effects of a drug on the
country’s population, it is almost impossible to conduct a research study that involves everyone. In this case,
the researcher decides a sample of people from each demographic and then researches them, giving
him/her indicative feedback on the drug’s behavior.
For example, in a population of 1000 members, every member will have a 1/1000 chance of being selected
to be a part of a sample. Probability sampling eliminates bias in the population and gives all members a fair
chance to be included in the sample.
Reduce Sample Bias: Using the probability sampling method, the bias in the sample derived from a
population is negligible to non-existent. The selection of the sample mainly depicts the
understanding and the inference of the researcher. Probability sampling leads to higher quality data
collection as the sample appropriately represents the population.
Diverse Population: When the population is vast and diverse, it is essential to have adequate
representation so that the data is not skewed towards one demographic. For example, if Square
would like to understand the people that could make their point-of-sale devices, a survey conducted
from a sample of people across the US from different industries and socio-economic backgrounds
helps.
Create an Accurate Sample: Probability sampling helps the researchers plan and create an
accurate sample. This helps to obtain well-defined data.
Types of non-probability sampling with examples
The non-probability method is a sampling method that involves a collection of feedback based on a
researcher or statistician’s sample selection capabilities and not on a fixed selection process. In most
situations, the output of a survey conducted with a non-probable sample leads to skewed results, which may
not represent the desired target population. But, there are situations such as the preliminary stages of
research or cost constraints for conducting research, where non-probability sampling will be much more
useful than the other type.
Four types of non-probability sampling explain the purpose of this sampling method in a better manner:
Convenience sampling: This method is dependent on the ease of access to subjects such as
surveying customers at a mall or passers-by on a busy street. It is usually termed as convenience
sampling, because of the researcher’s ease of carrying it out and getting in touch with the subjects.
Researchers have nearly no authority to select the sample elements, and it’s purely done based on
proximity and not representativeness. This non-probability sampling method is used when there are
time and cost limitations in collecting feedback. In situations where there are resource limitations
such as the initial stages of research, convenience sampling is used.
For example, startups and NGOs usually conduct convenience sampling at a mall to distribute
leaflets of upcoming events or promotion of a cause – they do that by standing at the mall entrance
and giving out pamphlets randomly.
Judgmental or purposive sampling: Judgemental or purposive samples are formed by the
discretion of the researcher. Researchers purely consider the purpose of the study, along with the
understanding of the target audience. For instance, when researchers want to understand the
thought process of people interested in studying for their master’s degree. The selection criteria will
be: “Are you interested in doing your masters in …?” and those who respond with a “No” are
excluded from the sample.
Snowball sampling: Snowball sampling is a sampling method that researchers apply when the
subjects are difficult to trace. For example, it will be extremely challenging to survey shelterless
people or illegal immigrants. In such cases, using the snowball theory, researchers can track a few
categories to interview and derive results. Researchers also implement this sampling method in
situations where the topic is highly sensitive and not openly discussed—for example, surveys to
gather information about HIV Aids. Not many victims will readily respond to the questions. Still,
researchers can contact people they might know or volunteers associated with the cause to get in
touch with the victims and collect information.
Quota sampling: In Quota sampling, the selection of members in this sampling technique happens
based on a pre-set standard. In this case, as a sample is formed based on specific attributes, the
created sample will have the same qualities found in the total population. It is a rapid method of
collecting samples.
Uses of non-probability sampling
Non-probability sampling is used for the following:
Jot down the research goals. Generally, it must be a combination of cost, precision, or accuracy.
Identify the effective sampling techniques that might potentially achieve the research goals.
Test each of these methods and examine whether they help in achieving your goal.
Select the method that works best for the research.
Select your respondents
Difference between probability sampling and non-probability sampling methods
We have looked at the different types of sampling methods above and their subtypes. To encapsulate the
whole discussion, though, the significant differences between probability sampling methods and non-
probability sampling methods are as below:
Alternatively
Random sampling method. Non-random sampling method
Known as
Population
The population is selected randomly. The population is selected arbitrarily.
selection
Since there is a method for deciding the Since the sampling method is arbitrary, the
Sample sample, the population demographics are population demographics representation is
conclusively represented. almost always skewed.
Takes longer to conduct since the research This type of sampling method is quick since
Time Taken design defines the selection parameters neither the sample or selection criteria of the
before the market research study begins. sample are undefined.
This type of sampling is entirely unbiased This type of sampling is entirely biased and
Results and hence the results are unbiased too and hence the results are biased too, rendering the
conclusive. research speculative.
4.3.6 - ASEPTIC SAMPLE Aseptic sampling is a technique used to prevent contamination by your sampling method.
Aseptic sampling involves the use of sterile sampling implements and containers. Your sampling technique is where the lot or sample is
contacted only by the sampling implements or the container.
Samples collected using aseptic technique, will permit testimony that the bacteriological findings accurately reflect the condition of the lot at
the time of sampling and, ideally, at the time of the original shipment. Whenever possible collect intact, unopened containers.
Aseptic sampling is often used in the collection of in-line samples, environmental samples, product samples from bulk containers and collection
of unpack-aged product that is being collected for microbial analysis.
Note: Products in 55 gallon drums, or similar large containers, either aseptically filled or heat processed, should not be sampled while the
shipment is en route unless the owner accepts responsibility for the portion remaining after sampling. Try to arrange sampling of these products
at the consignee (user) so the opened containers can be immediately used or stored under refrigerated conditions.
Use ASEPTIC TECHNIQUE when sampling these products. For more guidance on aseptic technique, you may consult the course Food
Microbiological Control 10:
Aseptic Sampling, which is available to FDA employees through the ORA U intranet site. 4.3.6.1 - General Procedures If it is necessary to open
containers, draw the sample and submit it under conditions, which will prevent multiplication or undue reduction of the bacterial population.
Follow the basic principles of aseptic sampling technique. Take steps to minimize exposure of product, sampling equipment, and the interior of
sampling containers to the environment. 4.3.6.1.1
These should be obtained from the servicing laboratory or in an emergency, at local cooperating health agencies. Presterilized plastic or metal
tools should be used.
However, if unavailable, the metal tools can be sterilized immediately before use with a propane torch. Permit the tool to cool in the air or inside
a sterile container before using.
Soaking with 70% alcohol and flaming off is an acceptable method of field sterilization, and may be used as a last resort. If it is necessary to drill,
saw, or cut the item being sampled (such as large frozen fish, cheese wheels, frozen fruit, etc.), if at all possible, use stainless steel bits, blades,
knives, etc. Wooden handled sampling instruments are particularly susceptible to bacterial contamination, are difficult to sterilize, and should be
avoided. 4.3.6.1.2
CAUTIONS Be extremely careful when using a propane torch or other flame when sterilizing tools and equipment. Evaluate the conditions
pertaining to explosive vapors, dusty air, flame restricted areas, firm's policy or management's wishes. The use of supportive devices should be
considered when torch is not being hand held. Also be sure all flammable liquids, such as alcohol, in your filth kit are in metal safety cans and not
in breakable containers. If it is necessary to handle the items being sampled, use sterile disposable type gloves (rubber, vinyl, plastic, etc. -
surgeon's gloves are good). Use a fresh glove for each sub and submit an unopened pair of gloves as a control. See IOM 4.3.6.5. 4 4.3.6.1.3
Opening Sterile Sampling Containers When opening sterile sampling containers, work rapidly. Open sterile sampling containers only to admit
the sample and close it immediately. Do not touch the inside of the sterile container, lip, or lid. (See IOM 4.3.5) 4.3.6.1.4 - Dusty Areas Do not
collect samples in areas where dust or atmospheric conditions may cause contamination of the sample, unless such contamination may be
considered a part of the sample. 4.3.6.2
Sampling Dried Powders Cautions - The proper aseptic sampling of dried milk powder, dried eggs, dried yeast, and similar types of products is
difficult because they are generally packed in multilayer poly-lined paper bags. These may be stitched across the entire top, may have filler
spouts, or the top of the poly-liner may be closed or sealed with some type of "twists". The practice of cutting an "X" or "V" or slitting the bag
and folding the cut part back to expose the contents for sampling should not be used because it creates a resealing problem; the opening cannot
be properly repaired. The following procedures have been approved by the scientific units in Headquarters and should be used when sampling
this type product. 4 4.3.6.2.1 –
1. Remove as much dust as possible from the seam end by brushing and then wiping with a cloth dampened with alcohol. Note: This does
not sterilize the bag as porous paper cannot be sterilized.
2. 2. Remove the seam stitching carefully (and dust cover, if any) and spread the walls of the bag and the poly-liner open enough to permit
sampling being careful that no extraneous material such as dust, bits of twine, paper, etc., drops into the product.
3. 3. Carefully scrape off the surface of the product with a sterile device and aseptically draw the sample from the material below.
4. 4. Carefully reclose the bag and re-stitch by hand, or by machine if firm or FDA portable sewing machine is available. 4.3.6.2.2
5. Bag Stitched Across Top And Poly-Liner Twist-Closed And Sealed With "Twist" Device - Wire, Plastic, Etc. 1. Brush, alcohol wipe, and remove
stitching as described.
6. 2. Remove "twist" seal and carefully open poly-liner using caution that no extraneous material drops into the product.
7. 3. Draw aseptic sample in same manner as in step 3 above.
8. 4. Carefully close the poly-liner with a twisting motion and reseal with "twist" seal arranging it so it will not puncture the poly-liner, and re-
sew bag as in step 4 above.
CHAPTER 4 INVESTIGATIONS OPERATIONS MANUAL 2016 128 4.3.6.2.3 - Bags With Filling Spouts
The filling spout will be located at one side of the top stitching and will either pull out to form a top or side spout.
1. Brush and alcohol wipe the area around the spout and carefully pull it out to reveal the opening. It is better to have the bag on its side
while pulling the spout so any dust in the opening falls outside the bag.
2. Carefully spread the sides of the spout apart and aseptically draw the sample. A trier or long handled device is usually better for this type
opening because of the limited opening.
3. Carefully close the spout with a firm twisting motion and be sure the opening is closed prior to pushing back into the bag. 4.3.6.4 - Sample
Handling For frozen samples, pre-chill sterile containers before use and keep frozen with dry ice.
Use ordinary ice or ice packs for holding and transporting unfrozen samples that require refrigeration.
See IOM 4.5.3.5, 4.5.3.6 and 8.3.3.3. Under normal circumstances dried products may be shipped unrefrigerated except in cases where they
would be exposed to high temperatures, i.e., above 37.8o C (100o F).
Submit samples subject to rapid spoilage (specimens of foods involved in poisoning
Attribute sampling is defined as the method of measuring quality that consists of noting the presence (or absence) of some
characteristic (attribute) in each of the units under consideration and counting how many units do (or do not) possess it. However, sampling
systems are not restricted to attributes. They may be composed of variable plans as well. The difference lies with the measurement data
utilized.
Acceptance sampling plans indicate the sampling sizes and associated acceptance or non-acceptance criteria to be used.
In attributes sampling, there are single, double, multiple, sequential, chain, and skip-lot sampling plans that measure discrete data,
such as the number of defects.
In variables sampling, there are single, double, and sequential sampling plans that measure continuous data, such as time, volume,
and length.
The most commonly used form of acceptance sampling is sampling plans by attributes. This inspection method is generally used for two
purposes:
1. Protection against accepting lots from a continuing process whose average quality deteriorates beyond an acceptable quality
level.
2. Protection against isolated lots that may have levels of nonconformances greater than can be considered acceptable.
The most widely used standard for attributes sampling plans is ANSI/ASQ Z1.4, but this standard can also be used as the first approach.
Approaches to Process Monitoring: Attribute Sampling Plan (ANSI/ASQ Z1.4)
This type of sampling plan is appropriate when dealing with a pathogen which presents
either a “severe direct” threat to health or one which presents a moderate threat coupled
with potential for extensive spread (ICMSF, 1986; ICMSF, 2002).
If desired, another parameter ‘M’ (“big-M”) can be defined, creating three-classes. 'M' is the
concentration in the sample above which the lot is automatically rejected. Defining M
can increase stringency of the sampling plan, as can be seen in Table 1.
The following section describes the principles of sampling of products in the form of
liquids, granules, powders, bulk or retail sale packages, etc. The procedures described
below are applied for such products, unless other specific procedures are required for them.
1. Sampling of Liquids
This section covers the sampling of homogeneous liquid products at ambient temperatures.
If the products are non-homogenous due to their nature, the products must be homogenised
by mixing, shaking, or circulation through liquid pumps, etc. prior to sampling. If
homogenisation is not possible, a larger number of incremental samples must be taken at
various depths to ensure that a representative sample is obtained.
Railway and truck tankers can be considered as horizontal cylindrical tanks. If we are
certain that all compartments of a railway or truck tanker contain the same product (of equal
quality), an aggregate sample can be formed for the whole tanker by combining the
incremental samples taken from all compartments. If it is not possible to draw
representative samples from the top of a tank, sampling must be done at the time of
discharge or charge (Sampling tool L06-01).
If samples are to be taken from only one barrel, the final samples are poured directly from
the sampler into the sample containers. When a set of barrels are to be sampled and we are
certain that they all contain the same product, incremental samples are taken from several
chosen (or if necessary from all) barrels, which are then combined in a receptacle in order to
create the aggregate sample.
2. Sampling of solids
This section describes the sampling of solid goods in the form of powders, coarse or fine
particles, granules and other types of presentation typical of bulk products. Bulk products
may be transported in packages or in the free bulk state (without packages). During
transport and storage, such products may be packed in sacks, bags of appropriate sizes, etc.
In the unpacked state, these goods may be transported by vessels and cargo carrier barges,
on rail wagons, in lorries, etc. They may be kept in silos and on storage platforms.
Overview of the amount of the consignment and the amount of the sample to be taken is
specified in the sampling procedure cards for each product type. For goods not covered by a
sampling procedure card this table can be used:
You should ensure that the goods being examined consist of a single consignment. If there
are several consignments, they must be identified separately. Check whether the goods to be
sampled come from the same production batch. If there are different batches they must be
sampled separately. An aggregate sample may be formed only from packages contained in
the same consignment. Equal quantities of incremental samples are taken from different
transport packages found at different positions in the transport vehicle or in the storage
facility. They are collected in a mixing vessel and after they have been thoroughly mixed
an aggregate sample is formed. The final sample is obtained using the sample division
system.
Damaged packages should not be used as part of the aggregate sample. They should be set
aside and may, if necessary, be subject to a separate examination and report.
Depending on the product and the transport method, different tools may be used for
sampling: spear-type sampler (Sampling tool S01-01) for piercing the package, various
zone samplers (Sampling tool S02-01), sampling trowels (Sampling tool S03-01), etc.
Overview of the amount of the consignment and the amount of the sample to be taken is
specified in the sampling procedure cards for each product type. For goods not covered by a
sampling card this table can be used:
Where bulk goods are transported in wagons or lorries, samples are drawn from each wagon
or compartment. In this case specific points are chosen to ensure a representative sample is
taken from all parts of the consignment.
Wagons or lorries up to 15 tonnes
– 5 sampling points
(middle and approx. 500 mm from sides):
Practical considerations may mean that you would treat a larger package as a retail package
even though it is not classified as such in the Combined Nomenclature/TARIC.
3. Sampling of waste
Sampling and analysis of waste can only give evidence of the composition of the waste. It
does not provide evidence that the sampled material is considered to be waste, further
checks or administrative research into the circumstances of the waste should be performed
to confirm the classification as waste.
Generally, the materials that come into contact with the samples must have the following
characteristics:
Carbon dioxide x x x - x x
Carbon monoxide x x x - x x
Carbonyl sulfide x x x - x x
Helium x x x - x x
Hydrocarbons x x x - x x
Hydrogen x x x - x x
Hydrogen sulfide - - x x x x
Mercury - - x - - x
Methanol x x x - - x
Oxygen x x x - - x
Tetrahydrothiophen - - x x x x
e
Thiols - - x x x x
Water - - x - - x
Glass is a very inert material, but subject to breakage and unsafe for the sampling above
atmospheric pressure. PTFE is inert but may have adsorbent properties. It is permeable, for
example, to water, to helium and to hydrogen.
The handling and packaging of samples should be carried out in a well-ventilated place.
When no information is available or the information (labelling, hazard and safety symbols,
MSDS, documents) diverges from what you would expect you should treat the goods as
dangerous. The containers must be made of a material suitable for the safe storage of
chemicals and should be sealed to prevent leakage or the absorption of moisture. Sample
containers must be clean and free from all substances which might contaminate the material
being sampled. Glass cylinders must not be exposed to pressure. The cylinders must be
labelled with the volume, pressure and test pressure. The cylinders must be capable of at
least 1.5 times the working pressure. The cylinders and associated equipment must be
inspected and tested periodically to ensure they do not leak. Please refer to your national
legislation and guidelines on health and safety.
In general:
do not use naked flames;
do not smoke;
do not use equipment and tools which can create sparks;
do not use spark ignition engines;
do not use equipment that operates at temperatures greater than the flashpoint of gas
mixtures;
do not use chemicals which may react violently with gas;
ventilation must be sufficient to prevent the formation of a flammable atmosphere.
European Commission: Taxation and Custom Unit (n.d).
Reference:
American Society of Quality, (2021). ATTRIBUTE & VARIABLE SAMPLING PLANS AND INSPECTION
PROCEDURES.Retrieved from https://asq.org/quality-resources/sampling/attributes-variables-sampling
European Commission: Taxation and Custom Unit (n.d). Sampling methods for different types of goods. Retrieved from
https://ec.europa.eu/taxation_customs/dds2/SAMANCTA/EN/GeneralProcedures/SamplingMethods_EN.htm