Table of Contents

CHAPTER 1. Introduction.............................................................................................................................2
1.1 Background and Rationale of the study.............................................................................................2
1.2 Statement of the problem.................................................................................................................3
1.3 Justification of the project.................................................................................................................4
1.4 Objectives..........................................................................................................................................4
1.4.1 General Objective.......................................................................................................................4
1.4.2 Specific Objectives......................................................................................................................4
1.5 Scope and Limitation.........................................................................................................................4
1.6 Aim of the project..............................................................................................................................5
Chapter 2. Business concept........................................................................................................................5
2.1 Name of the Business........................................................................................................................5
2.2 Location.............................................................................................................................................6
2.3 Mission..............................................................................................................................................6
2.4 Vision.................................................................................................................................................6
2.5 Services ........................................................................................................................................6
Chapter 3. Feasibility study.........................................................................................................................7
3.1 Project Methodology.........................................................................................................................7
3.2 MARKETING ASPECT..........................................................................................................................7
3.3 Industry and Market analysis.............................................................................................................7
3.4 Organizational Feasibility...................................................................................................................8
3.5 Financial Feasibility............................................................................................................................8

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CHAPTER 1. Introduction
1.1 Background and Rationale of the study
Handyman services are fix-up tasks that offers a wide variety of services for residential and
commercial property owners. In this business variety of services are derived depending on what
the business owner wants to provide.

The demand for handyman services in Africa and the rest of the world has been increasing
because of several influencing factors. According to The Startups Team (2015), demand for
handyman service jobs is credited to the increasingly busy lives that people lead. Finding enough
time to organize work with family and other commitments can be bothersome, and so more and
more people are looking for help with these jobs around their home, whether it is an easy task or
a major one. And also, according to central statistical agency, population of Addis Ababa in 2021
is around 5,005,524 and this contributes to the increase in the demand for the service.

This project primarily focused on home and office handyman maintenance services. This
business, the Pro Fix Handyman Business, will be engaged in electrical work, plumbing,
bathroom repairs and maintenance and so on. It will serve the demand for handyman service in
Addis Ababa and probably the neighboring cities in the near future.

Today we are living in a technologically advanced era where everything is accomplished through
smart phones using various platforms. According to Data Reportal – Global Digital Insights,
there were 21.14 million internet users in Ethiopia in January 2020 and the number of internet
users in Ethiopia is increased by 534 thousand (+2.6%) between 2019 and 2020. Due to
extensive applications of smart phones, all types of businesses are gradually shifting on latest
devices. Now a days demand could be made through just some clicks on smart phones and
required things are obtained at our door steps. That’s why this project aims to develop a platform
inform of a mobile solution that will facilitate the location of handyman services within a certain
specific location by making the process fast, easy and ensure quality delivery of services by the
handymen.

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1.2 Statement of the problem
Locating handyman service providers is a challenging job especially when people travel and
moves to a new place because service providers are located across different areas and offer
different costs, quality and type of service that they provide. Another problem that exists is
determining quality services provided by these handymen who fall under the category of small
businesses. Potential clients often see these small businesses as lacking the ability to be able to
provide quality services. Also, as the service is an informal sector the service providers ask
money that they feel appropriate even if it is a large amount. This makes these services to be
more expensive and riskier in cases where poor services are provided and one must seek for
other handymen to do the same job.

1.3 Justification of the project

This project will be relevant as it seeks to streamline the process of acquiring these handymen. It
serves to build the public trust in handyman’s quality of service by providing them with a rating
feature and repair person work history to determine the quality of service. It also serves to meet
the growing need for on demand handyman services by easing and fastening the process of
getting handymen. Above all it will open job opportunities for many.

1.4 Objectives
1.4.1 General Objective
The objective of the proposed project is to provide good and quality Home and Office
Handyman Maintenance service to meet our customer’s needs.

1.4.2 Specific Objectives

 To generate stable revenue per year by the end of the third year.

 To expand the operation of the business in the neighboring cities after 5 years.

 To increase profit annually.

 To be the leading Handyman service provider in Addis Ababa and neighboring cities.

 To develop a mobile application that determines the location of handyman services

within a specific location that connects the service user and service provider.

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1.5 Scope and Limitation
This project study will be conducted within some areas of Addis Ababa. some handyman
services within various locations will be targeted. The mobile application will only be useful to
smartphone users running android operating system and the application is dependent on the
availability of internet connectivity for users to be able to send and receive data, hence Internet
connectivity is required for one to use the application. The other limitation is that people are
accustomed to use the informal handyman service that they get around their locality.

1.6 Aim of the project

This project aims to generate stable revenue per year by the end of the third year, to expand the
operation of the business in the neighboring cities, to increase its profit annually and to be the
leading Handyman service provider in Addis Ababa and neighboring cities.

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Chapter 2. Business concept
2.1 Name of the Business
The project will be named “Pro Fix Handyman Service Business” a memorable term for our
service which is Home and office Handyman Maintenance service.

2.2 Location
The Business will be located in the heart of Addis Ababa around stadium area. It is a convenient
area to reach the customer as fast as possible to every location whenever clients call or use the
Application to contact the office.

2.3 Mission
Pro Fix business will be committed to provide Professional, fast, and reasonably-priced
handyman service to the Addis Ababa and nearby community.

2.4 Vision
Pro Fix aims to be the leading handyman service provider in every location across Addis Ababa
through a mobile application to locate the services.

2.5 Services
As a handyman, Pro Fix will offer a wide range of home repair services. The services are
generally both minor and major tasks. Pro Fix will offer a professional job to develop a trust
bond with the customer so that the customer continues to use the service. Pro-Fix offers fix-it
services for: plumbing, electrical maintenance, and so on.

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Chapter 3. Feasibility study
3.1 Project Methodology
This project will gather information from secondary data through Web search and will be using
Qualitative data collection technique via survey (paper surveys) to gather information from a
sample of people with the intention of generalizing the results to a large population.

3.2 MARKETING ASPECT

The business will provide the unfilled demand of Handyman Maintenance service in the market.
The demand and supply of the project will be based on the survey that will be conducted. The
price will be based on the existing market price of the service. To attract potential users,
advertisement via Television, Radio, social media will be announced and fliers will be
distributed in public places. Word-of-mouth will also be a good way to introduce the service.
The services will be provided through calling to the office, through our smart phone application
and also coming to the office in person. The target markets are Residents, different business
establishments, Embassy’s, Government and private offices, Hospitals and so on.

3.3 Industry and Market analysis

Pro-Fix will identify two distinct market segments, home owners and commercial property.
These are the most attractive customer segments as they are the customers who often have small
maintenances that are too easy for a contractor but too difficult for the owner to perform
themselves.

The handyman industry competes with the contractor industry for home repair jobs. Handymen
are usually used for small items; contractors are usually needed for more extensive projects.

Customers will frequently call any kind of service provider they are accustomed with, regardless
of the appropriateness. Because of this, word of mouth recommendations will be very important.
Potential customers will ask neighbors/friends and others for recommendations on handyman
service providers. Pro-Fix will capitalize on word-of-mouth marketing by going the extra mile to
keep customers satisfied. Model service will result in new and repeat business.

3.4 Organizational Feasibility

This project will be owned by Hiwot Ambelu and other Share Holders. The owner will be the
Manager and there will be other stuffs that will help in the operation of the business.

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3.5 Financial Feasibility
The source of financing will be from the bank loan and the rest will be provided by the
shareholders. The financial aspect of the business requires high cost to put up the project but a
good gain can also be expected.