M1-Overview of Strategic Management
M1-Overview of Strategic Management
Module 1
Overview of Strategic
Management
Objectives:
Upon completion of this module, you are expected to:
• Describe the nature and concept of strategy and
Strategic Management
• Discuss the stages of a Strategic Management
• Determine the different impact of using Strategic
Management in an organization.
A. Strategy
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MNGT 3108: Operations Management
B. Strategic Management
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MNGT 3108: Operations Management
a. Financial
- Improvement in Sales;
- Profitability;
- Productivity.
b. Non-Financial
- Enhanced awareness of external threats;
- Improved understanding of competitors’ strategies;
- Increased employee productivity;
- Reduced resistance to change;
- Clearer understanding of performance–reward relationships (David
& David, 2015, pp. 44-45).
References
Dess, G.G., McNamara, G., Eisner, A.B., & Lee, S. (2019). Strategic Management:
Text and Cases (19th ed.). McGraw-Hill Education.
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