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Guidelines and Rubric in Writing Speech

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PAMANTASAN NG CABUYAO

COM 101 – Purposive Communication

WRITING A SPEECH – GENERAL GUIDELINES


(FOR ALL TYPES OF SPEECH)

To write a speech, you need to think about your audience, the required length, and the
purpose or topic. Being a great speech writer can help you get to motivate people or
persuade others and much more – it is an essential skill in the modern world.

Initial Planning Stage


You should invest time strategically to create a very good outline structure for your
speech.

Writing Speech Introduction – First Paragraph (4-7 sentences)

Make sure your opening is memorable as this is when your audience will make up their
minds about you. Use a bold sentence to grab their attention, works best with numbers
reinforcing your point.

An example sentence might be – "After this speech, I’m confident 50% of you will go out
and buy a VR headset.

Remember the INTRO model


This is more focused on presentations, but sections can be applied broadly to other
general speeches.

1. Interest
You: Introduce yourself confidently and clearly
Audience: Why should I listen to you?

2. Needs
You: Remind the audience the reasons for this speech
Audience: What is in it for me?

3. Timing
You: State length of speech at beginning, “Over the next 15 minutes”
Audience: How long until I can get a coffee?

4. Routemap
You: State the main points, “Today I’m going to cover 4 main points”
Audience: Which sections of the speech are important to me?

5. Objectives
You: Clearly state the objective, “By the end of this speech, I would like to…”
Audience: So that’s what you want from me today…

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General Reference: How to Write a Speech to Engage of Dom Barnard.
PAMANTASAN NG CABUYAO
COM 101 – Purposive Communication

Writing the Body - Second Paragraph (12-15 sentences)

The body of your speech is where most of the information is. The audience has been
introduced to the subject and reasons for the speech. Now you need to present your
arguments and examples, data, illustrations backing up your key message.

How to write a speech body can be difficult, the best way to build this section is to write
down three points you are trying to convey in your speech, your main, secondary, and
tertiary points. Then write down three descriptions clarifying each of these points. The
descriptions should be simple, memorable, and meaningful.

The middle of your speech is where the audience start losing attention. Keep this in mind
and ensure your message is clear. Use images, jokes, and rhetoric questions to keep the
audience engaged (only if applicable)

Do not overwhelm your audience with many points. It is much more valuable to make a
small number of points well, than to have too many points which are not made
satisfactorily.

Writing the Conclusion - First Paragraph (4-7 sentences)


Like the opening, your closing statements should be impactful, re-stating the key message
of your speech. We advise learning your ending few lines word for word. The ending is
an opportunity to:

Leave the audience with a lasting impression of your speech.


Summarize the main points.
Provide further ideas and discussion points for the audience to take away with
them.
Thank the audience for taking the time to listen.

Methods to end your speech.


Quotation Close – use a famous quote to get the audience’s attention and create
a link to your speech.
Bookend Close – refer to an opening statement and repeat it or add a few extra
words to elaborate on it.
Open Question – ask the audience a provocative question or a call to action to
perform some tasks on the back of your speech.

Although pacing varies, a 5–7-minute speech is roughly 750-1000 words.


Publication coach Daphne Gray-Grant says that the average person speaks about 125-
150 words per minute—meaning 5 minutes of talking would entail about 625-750 words.

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General Reference: How to Write a Speech to Engage of Dom Barnard.
PAMANTASAN NG CABUYAO
COM 101 – Purposive Communication

WRITING A SPEECH - RUBRIC

Thesis and Salutation (Introduction) – 20 Points


Thesis state’s purpose with clear insight; clear and informative salutation.

Body – 30 Points
Well-supported argument with effective use of evidence and examples
Main idea explained with high effectiveness.

Conclusion – 20 Points
Emphasized main points and summarized speech with high clarity.

Organization– 15 Points
Clearly and logically organized speech with an engaging introduction, a logically
sequenced body with appropriate transitions, and a clear and convincing conclusion.

Grammar and Conventions – 15 Points


No spelling, punctuation, capitalization, grammar, or usage errors. Written in an artful
style with sentence variety. No formatting errors.

Total – 100 Points

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General Reference: How to Write a Speech to Engage of Dom Barnard.

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