Swot Analysis: Square Square Square Square Square Square Square

Swot Analysis
Practices & Climates
SQUARE, with its progressive business outlook, believes and practices corporate work culture with a
classic blend of efficiency and equity. SQUARE believes in company growth by increasing efficiency
level of employees and for that offering excellent environment and support for skill and knowledge
upgradation. SQUARE values productivity as the spontaneous contribution of Human Resources.
Strategic Human Resource Development Programs are the energy sources for SQUARE HR for running
towards the zenith of success. Flow of clear and specific information and justification of queries play the
vital role to ensure the market reputation of SQUARE as the most trusted and transparent company and it
enriches the motivation level of HR who are the real contributors and owners of his / her own jobs. At
SQUARE, HRD symbolizes the unique blending of professionalism as well as sharing the stress and
success equally like a family where every member has deep concern, feelings and pride for their own
company SQUARE. HR ensures the strong supporting role to develop & implement HR policy guidelines
for ensuring uninterrupted operation and spontaneous participation to achieve organizational objective as
well as fulfillment of employee needs. HR is maintaining an effective way to deal with labor union and
still no unrest has been recorded as dispute. Personnel working here are taking care of SQUARE as if it is
their own family. Employee-employer relation is cordial and supporting always.
Possible Measure into Performance
Training & Employee Development in Square

Our Training & Development enables our people to enhance their skills, keep them updated with recent
changes. We offer both on-the-job and off-the- job at both theoretical and practical training opportunities
through a range of Local, Regional and International Training programs that include both functional and
managerial levels on the basis of Training Need Assessment. Training Need Analysis (TNA) is conducted
by Department Heads and Human Resource Department jointly on the basis of job analysis.
Management Development Training
Round the year, management development training is organized for managers & executives at our
Corporate Headquarters, Dhaka Unit & Pabna Unit. Our own and renowned resource persons from home
& abroad conduct the training sessions. We also send our employees to renowned local training institutes
for specialized training.
Overseas Training
We send our employee to abroad for training program depending on availability of appropriate topics.
Technical persons of our factories attend the Factory Assessment Test (FAT) in various parts of the world
for smooth operation of equipments.
Field Forces Training & Development
Each year, a significant number of Field Forces complete their induction training program and joined to
their respective markets and appear at examination in every month for further development.
Field Forces Refresher Course
For updating product knowledge and selling skills of field forces, Refresher Course is organized in four
different regions in every month.
Territory Manager Training
Twice in every year, mid-level managers of sales participate in the training program titled “Sales
Territory Management” at a regular basis.
Distribution:
Every year a number of Distribution Assistants (DA), Data Entry Operators (DEO) go under induction
training program immediately after initial recruitment.
Each month, Refresher course for DA, Driver and Packers is organized in two different depots for
updating their knowledge.
Other Activities:
• Students of various universities are placed as Interns in different departments.
• Significant number of students completed their In-Plant Training in our Plants.
• Coordinating factory visit for different government and Institutions.
• All newly joined executives go through a structured Orientation Program.
• We conduct health, Hygiene & different awareness program for our colleagues.
• We conduct training on different compliance parameters for our factory colleagues.
7
Business Level Strategic Pursue.
SQUARE Pharmaceuticals Limited has extended her range of
services towards the highway of global market. She pioneered
exports of medicines from Bangladesh in 1987 and has been
exporting antibiotics and other pharmaceutical products. This
extension in business and services has manifested the credibility
of Square Pharmaceuticals Limited.
WE STRIVE FOR
• We in SQUARE strive, above all, for top quality health
care products at the least cost reaching the lowest rungs
of the economic class of people in the country. We value
our social obligations.
• We owe to our shareholders and strive for protection of

their capital as well as ensure highest return and growth of
their assets.
• We strive for best compensation to all the employees who

constitute the back-bone of the management and
operational strength of the Company through a pay-
package composing salary/wages, allowances, bonus,
profit participation, leave salary and superannuation &
retirement benefits.
• We strive for best co-operation of the creditors & debtors

the banks & financial institutions who provide financial
support when we need them, the suppliers of raw
materials & suppliers who offer them at the best prices,
the providers of utilities-power, gas & water etc. and the
customers who buy our products & services by redeeming
their claim in time by making prompt payment and by
distributing proper product on due dates.
• We strive for fulfillment of our responsibility to the

Government through payment of entire range of due
taxes, duties, and claim to various public agencies.
• We strive, as responsibilities citizen, for a social order

devoid of malpractices, anti-environmental behaviors,
unethical and corruptive dealings.
We strive for practicing good governance in every sphere of

activities covering inter alia not being limited to, disclosure &
reporting to shareholders holding AGM in time, distribution of
dividends and other benefits to shareholders,
reporting/dissemination of price sensitive information, acquisition
of share by insiders, recruitment & promotion of staff, procurement
& supplies, sale of assets etc. all that directly and indirectly affect
the interest of concerned groups – the shareholders, the creditors,
suppliers, employees, government and the public in general.
The Impact of Strategies on Performance

As we all are aware of the Country is passing through crises
ridden economic situation under world-wide recession the impact
of which would not leave us unaffected.
It is hoped that world wide socio-economic orders would stabilize
soon as the economies of the developed and developing countries
recover with positive impact on the growth of our income of
exports, remittences, and resultant our people.
Looking for better days ahead for all .As we will have observed
that your Company has been steadily growing in turnover, profit,
net worth and market capitalisation over the years. Nevertheless it
held the peak position. The Company is looking for spreading its
wings in the virgin markets of the world.Your investments should
bring you rewards in income and capital appreciation. We all owe
our countrymen our obligation to serve them through production
and supply of medicines at reasonable costs that they can pay for
their relief from diseases. We owe our employees, suppliers and
providers of various services as much as we owe our Government.
Your Company intends to conscientiously fulfill all these
obligations with your active support in all respects by strictly
following the due process of law and moral orders.
Corporate Social Responsibility

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Swot Analysis

Practices & Climates

Possible Measure into Performance

Training & Employee Development in Square

• We owe to our shareholders and strive for protection of

• We strive for best compensation to all the employees who

• We strive for best co-operation of the creditors & debtors

• We strive for fulfillment of our responsibility to the

• We strive, as responsibilities citizen, for a social order

We strive for practicing good governance in every sphere of

The Impact of Strategies on Performance

Corporate Social Responsibility

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