Explanation

A.
Use the data given in Company A Information and Company A Financials to create a balanced
scorecard for Company A. The balanced scorecard should highlight key performance indicators, such
as net profit, annual growth, and market share, and include the four components:
a. Financial: Complete the financial section of the balanced scorecard template, identifying two
of the most relevant key performance indicators. Explain your rationale for the KPIs chosen, with an
explanation of the cause-and-effect relationship between the chosen KPIs.
Despite its simplicity, the profit margin is regarded as one of the most critical indications of a company's
long-term viability. Rises in gross profit lead to increases in net profit. The net profit margin can be
increased through good goods cost management and rising sales prices at the same time.
b. Internal Processes: Complete the internal processes section of the balanced scorecard
template, identifying two of the most relevant key performance indicators. Explain your rationale for
the KPIs chosen, with an explanation of the cause-and-effect relationship between the chosen KPIs.
Employee turnover is a concern for businesses of all sizes. Employee turnover, for example, might lead
to low employee retention rates due to a lack of training, support, or resources needed to accomplish
their work well. As the rate of staff turnover rises, fewer employees will handle the demand, resulting in
more aircraft being grounded.
c. Customers/Market: Complete the customers/market section of the balanced scorecard

The majority of revenues come from customer volume. It can cost five times as much to acquire a
customer as it does to retain one. A 5% improvement in client retention boosts profitability by 25-95
percent, allowing more money to be spent on new customer acquisition.
d. Learning and Growth: Complete the customers/market section of the balanced scorecard
HR leaders stay updated on employee dissatisfaction with their career development to prevent
employee churn and a drop in workplace effort. Attrition has always been costly for businesses due to
limited labor markets and the rising collaborative nature of occupations. Attrition is reduced via
employee professional development programs that invest in the future of employees.
B. Use the data given in Company B Information and Company B Financials to create a balanced
scorecard for Company B. The balanced scorecard should highlight key performance indicators, such
as net profit, annual growth, and market share, and include the four components:
a. Financial: Complete the financial section of the balanced scorecard template, identifying two
of the most relevant key performance indicators. Explain your rationale for the KPIs chosen, with an
explanation of the cause-and-effect relationship between the chosen KPIs.
It's critical to understand how much money the firm has collected in total for services delivered over a
specific period and the company's direct costs connected with providing those services during that time.
Profits rise as expenses fall.
b. Internal Processes: Complete the internal processes section of the balanced scorecard
Reduced employee turnover should be a top aim for any company. Recruiting, hiring, and training a
replacement might cost twice as much as keeping an employee. Employee turnover can harm morale,
productivity, and the ability to hire new employees.
c. Customers/Market: Complete the customers/market section of the balanced scorecard

It's crucial to understand how customers feel about a brand and a product. Customers will be more
inclined to stay loyal to a company if it provides excellent customer service. Customer retention and
customer satisfaction are inextricably linked.
d. Learning and Growth: Complete the customers/market section of the balanced scorecard
The good benefits of employee education level are amplified when knowledge of the stocks built by
employees' education and firm age is low. When knowledge supplies are finite, increasing knowledge
flows aid product innovation. When knowledge stocks are high, increased knowledge flow investments
may have declining returns and, as a result, reduced innovation performance.

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A.

c. Customers/Market: Complete the customers/market section of the balanced scorecard

c. Customers/Market: Complete the customers/market section of the balanced scorecard

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