PROJECT CLAID (Contextualized and Localized Activities Intended for Distance Learning)

Name: ______________________________ Date: ____________ Score: _______

ENGLISH 10
Quarter 3 – Week – 2
Competency: Use a variety of persuasive writing
techniques
Lesson: Using Persuasive Writing Techniques

Objectives:

1. Use persuasive techniques in writing a persuasive essay.

2. Familiarize oneself with the different persuasive writing techniques.
3. Recognize the importance of using persuasive writing techniques.

CONCEPT

Persuasive writing is a written form of oral debate. It presents

rational arguments which appeal to the emotions of the reader to believe a
certain point of view. Persuasive writing can be powerful: it can be used to
influence people to believe in a cause and put out a call to action, like
donating to a certain charitable institution, buying and trying out a new
product, or voting for a particular political candidate.

In this lesson, you will be guided on how to use persuasive writing

techniques to become an influential speaker or writer.

Remember to stay focused and keep your eyes on the goal. Persuasive
writing can be intimidating, but, if you know your way around persuasive
writing techniques, writing persuasively can be done in a breeze.

Best of luck to you, future influencer!

_________________________________________________________________________
1
Q3 Week No.2 Competency Code: __________
Competency: Use a variety of persuasive writing techniques
PRETEST
Directions: Read and understand the following questions. Choose the letter of the
correct answer from the given choices.

1. Whenever anyone presents an argument, we first evaluate whether or not we

can trust them. This persuasive strategy is called ________.
A. Claim C. Logos
B. Ethos D. Pathos
2. The purpose of persuasive writing is to ________.
A. convince the reader C. entertain the reader
B. describe a series of events D. inform the reader
3. Which of the following is NOT an example of persuasive writing?
A. A billboard advertisement C. A letter to the editor
B. An editorial D. A newspaper article
4. Which of the following is a persuasive text?
A. a comic strip C. a photo of a political figure
B. an obituary D. a political speech
5. Attempting to persuade a reader by triggering his/her feelings about a subject
is known as an appeal to ________.
A. authority C. reason
B. emotions D. claim

ACTIVITY NO.1

Getting Started

Directions: Read the situations below, then answer the questions that follow.

CONVINCE ME!

Situation Your answer

1. You are a Grade 10 student who is applying for a
summer job. The interviewer is hesitant to hire you
because you are still studying. What would you tell the
interviewer so you will get hired?
2. Your classmate does not want to answer his module
in English 10. He wants to copy your answers and
submit it to the teacher. What would you tell your
classmate so he will finish answering his modules?
3. Your parents are hesitant to get vaccinated with the
COVID19 vaccine. They are scared of the rumors of its
side effects. To help your parents decide, you did your
research and you found out from reliable websites
that there is nothing to be afraid of. What are you
going to tell your parents?
_________________________________________________________________________
2
Q3 Week No.2 Competency Code: __________
Competency: Use a variety of persuasive writing techniques
 Discussion

WHAT IS A PERSUASIVE TEXT?

A persuasive text is any text where the main purpose is to present a point of view.
More importantly, it seeks to persuade a reader that the writer’s opinion of a topic or
cause is correct.

A persuasive text can be an argument, exposition, discussion, review or even an

advertisement.

Moreover, when writing persuasive essays, students need to be well versed in word
selection, framing logical arguments, and creating a strong, and cohesive closing
argument.

Why is persuasive writing important?

For you as a student, persuasive writing can be a wonderful means of expressing

your views about a subject. It is a way to tap into what you are passionate about,
and give you the opportunity to do research on subjects that you are interested in.
This helps you to be more involved in your class work.

Engaging in persuasive writing also helps you improve skills such as: different styles
of writing, writing structure, doing research, and forming evidence based logical
conclusions, opinions and arguments.

HOW CAN YOU BE A “PERSUADER”?

To be able to make your persuasive text irresistible, here are some language
conventions that you could use:

1. P-ersonal pronouns- use personal pronouns such as I, I, you, he, she, it, we they,
me, him, her, us, and them
2. E-motive language- use words or phrases that would make people feel joy, anger,
sadness, trust, happiness, etc.
3. R-hetorical question- ask questions that creates a dramatic effect, to emphasize
a point, or to state the obvious.
For example: Do you want to be a success in this world?
4. S-tatistics and facts- use facts and numerical data to add both context and
credibility to your argument.
5. U-sing an authoritative figure- the appearance of important people or experts
adds to persuasion, as credibility makes one more influential.
6. A-necdote- tell short, personal stories to create an emotional or sympathetic
response from your reader or audience.
7. D-escription- use descriptive words that appeal to the emotions, such as
wonderful, horrible, cruel, amazing, frightening, perfect
8. E-xaggeration (hyperbole)- use exaggeration to overstate something.
For example: There are a million reasons why you should believe what I say.
9. R-epetition- repeating words, phrases, and concepts can be convincing.
For example: It’s a happy, happy, happy day!

_________________________________________________________________________
3
Q3 Week No.2 Competency Code: __________
Competency: Use a variety of persuasive writing techniques
 PERSUASIVE WRITING TECHNIQUES
Aristotle introduced the modes of persuasion in his book Rhetoric. The first
three modes he identified are ethos, pathos, and logos. The fourth mode, kairos,
which means “right or opportune moment” in Greek.

While Aristotle did not group kairos together with the first three models, he
did mention the concept throughout Rhetoric. Many scholars now consider it of equal
importance to the first three modes.

Let’s look at how these four persuasion writing techniques can make your
writing more powerful, irresistible, and convincing to your readers.

1. Ethos: an appeal to credibility, authority, or character (ex: source)

An appeal to ethics, and it is a means of convincing someone of the character
or credibility of the persuader.

2. Pathos: an appeal to emotions (ex: vivid language, imagery)

An appeal to emotion, and is a way of convincing an audience of an argument
by creating an emotional response.

3. Logos: an appeal to reason, logic (ex: facts, statistics)

An appeal to logic, and is a way of persuading an audience by reason.

4. Kairos: builds a sense of urgency for the cause.

An appeal to give readers a reason to act now, a sense of urgency.

ACTIVITY NO. 2

Getting it Right

Directions: Choose one prompt and construct a statement using the given language
convention for persuasive writing.

Topic Language convention Your answer

used
The scariest moment of Anecdote
your life

Your favorite fast food Description

restaurant

The most important Using an authoritative

person in the government figure

_________________________________________________________________________
4
Q3 Week No.2 Competency Code: __________
Competency: Use a variety of persuasive writing techniques
 ACTIVITY NO. 3

Sparking
Directions: Read and understand the following statements below from Unicef.org.
Then, identify what persuasive writing technique was used in each one.

Topic: #VaccinesWork: UNICEF stresses importance of immunization on World

Immunization Week

Statement Persuasive writing technique used

1. An estimated 2.9 million Filipino
children are unvaccinated and remain
vulnerable to life-threatening diseases
such as measles, rubella and polio.
2. “Every child has the right to the best
possible health care and access to
disease protection through timely
vaccination. Vaccines are the safest and
most effective way of saving lives,” says
UNICEF Representative a.i. Julia Rees.
3. Everyone in the community has a role
in ensuring that all children, especially
the most vulnerable and marginalized,
are immunized according to schedule.
4. In 2018, measles immunization
coverage was recorded at less than 70
per cent, far below the 95 per cent
required for population immunity.
5. UNICEF has been relentless in saving
children’s lives through immunization
against preventable childhood diseases.

POSTTEST
Directions: Read carefully and understand the following statements. Choose the
letter of the best answer from the given choices below.

1. Which of the following best describes persuasive writing?

Persuasive writing ________.
A. convinces readers to agree with the stand or claim presented
B. provides the best evidences and supports the thesis statement.
C. presents rational arguments which appeal to the emotions of the reader to
believe a certain point of view.
D. presents arguments about both sides of an issue, and see to it that both
sides presented are equally balanced.
2. Which of the following is NOT an importance of persuasive writing?
A. It can be a wonderful means of expressing your views about a subject.
B. It’s a good way to practice your debating and researching skills.

_________________________________________________________________________
5
Q3 Week No.2 Competency Code: __________
Competency: Use a variety of persuasive writing techniques
 C. It’s an exercise to provoke people’s emotions about a certain topic.
D. It can be a way to deceive people and make them believe in scams.
3. Attempting to persuade a reader by triggering their feelings about a subject is
known as an appeal to________.
A. credibility C. reason
B. emotion D. urgency
4. The following statements demonstrate ethos EXCEPT:
A. "If we don't move soon, we're all going to die! Can't you see how
dangerous it would be to stay?"
B. "As a doctor, I am qualified to tell you that this course of treatment will
likely generate the best results."
C. "He is a forensics and ballistics expert for the national government - if
anyone's qualified to determine the murder weapon, it's him."
D. "My three decades of experience in public service, my tireless
commitment to the people of this community, and my willingness to
reach across the aisle and cooperate with the opposition, make me the
ideal candidate for your mayor."
5. What persuasive language is used in the following?
“It has been well established here and overseas that if teenagers think they can
see a doctor in confidence, they are more likely to do so, more likely to go back
for repeat visits, and more likely to disclose sensitive information.”
A. anecdote C. rhetorical question
B. repetition D. statistics or facts

_________________________________________________________________________
6
Q3 Week No.2 Competency Code: __________
Competency: Use a variety of persuasive writing techniques
 QUARTER 3 – WEEK 2 - WRITTEN OUTPUT

Directions: Complete the following graphic organizer as a practice for using

persuasive writing techniques. Use at least 5 language conventions of
persuasive writing and/ or the 4 persuasive writing techniques ethos,
pathos, logos and kairos to complete your outline.

PROMPT: Should students be required to get vaccinated before going back to

school?
A. Introduction (Hook/ Attention Grabber + Thesis statement)

B. Body Paragraph 1: Reason 1 + Explanation

C. Body Paragraph 2: Reason 2 + Explanation

D. Conclusion (Call to Action- why is this important?)

_________________________________________________________________________
7
Q3 Week No.2 Competency Code: __________
Competency: Use a variety of persuasive writing techniques
 REFERENCES

Bianchi, Nicole (2020). How to use the four modes of persuasion to make your
writing irresistible. Retrieved January 20, 2021, from
https://nicolebianchi.com/modes-of-persuasion/

Lamb, Bret (n.d). Analysing persuasive language. Retrieved on December 20, 2020,
from https://lessonbucket.com/english/year-9-english/persuasive
language/analysing-persuasive-language/

Research and Reports- #VaccinesWork: UNICEF stresses importance of

immunization on World Immunization Week. Retrieved January 17, 2021,
from https://www.unicef.org/philippines/press-releases/vaccineswork-
unicef-stresses-importance-immunization-world-immunization-week

Prepared by:

HANNAH FAYE P. ARTECHE

Addition Hills Integrated School
SDO Mandaluyong

Editors:

MARIA THERESA A. FEUDO CLARISSA P. TIBAR JOESON E. MEJICA

Master Teacher II, MPNAG Master Teacher II, ABIS Master Teacher I, BJNHS
Content Language Layout

Approved:

RAMON M. BELARDO JR.

Education Program Supervisor, English

_________________________________________________________________________
8
Q3 Week No.2 Competency Code: __________
Competency: Use a variety of persuasive writing techniques