Attitude of Students Towards Usage of Social Media in Mizan Tepi University Tepi Campus Students
Attitude of Students Towards Usage of Social Media in Mizan Tepi University Tepi Campus Students
Attitude of Students Towards Usage of Social Media in Mizan Tepi University Tepi Campus Students
AUGUST, 2021
TEPI, ETHIOPIA
i
Acknowledgement
First, I would like to extend our unshared thanks to GOD for providing me the opportunity to
join the university and to complete this research proposal.Then my advisor has provided us
the help and assistance. Therefore, we thank my advisor Gebre.M (Msc), who generously
devoted his time and knowledge to keep our on the right way through his guidance,
comments and suggestions. We would like to thank the department of statistics for providing
the internet access, which is help, full to get the required information and we would give
special thanks to our lab assistance Adis, for her experience and knowledge sharing in
various way. We also thank our family those helped me by finance and moral support. In
addition, we appreciated all respondents for their willingness to contribute the study by being
the source of necessary data and information
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ABSTRACT
This study was conduct on the attitude of students towards usage of social in Dilla
University in case of natural and computational science for under graduate students. social
media allow users to establish networks with other users. The total samples of 232 students
were selected in the main compus by using simple randam sampling technique. We used
primary data for this study, which was collect by distributing questionnaire for students of
seven departments in Dilla University collage of natural and computational science. The
method of data analysis used under this study was descriptive and inferential statistics.
Under descriptive 91.4% of male student are use face book while 8.6% of male student are do not
use face book. 94.4% of female student are use face book and 5.6% of female are do not use face
book. Under inferential part, chi-square test and binary logistic regression were used.Thep-
value less than alpha(0.05) that the variable of department, often you use face book, purpose,
internet access, speed of internet connection, average time spent to face book, spent to study
and face book or other social network effect our life are association with on the rate of usage
face book. While, p-value greater than alpha (0.05) the other independent variables do not
association on the rate of usage face book and other social network.Under logistic
regression, the odd of usage face book whose spent their time between three and five hour is
0.009 times less likely than that that spent their time below one hour. We recommended that
addiction to face book might lead to unnecessary bad consequence, so students and educators need to
see this problem before it get worse. Moreover, use face book kill study times so we recommended
that organization see the problem detailed make appropriate solution.
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APPROVAL SHEET
The research proposal on “Attitude of students towards usage of social media in Dilla
University in main campus natural and computational science for under graduate
students” Submitted to department Statistics College of Natural and computational
Science, Dilla University
Submitted by:
___________________________ __________ ________________
__________________________ ____________ ________________
__________________________ ___________ ________________
Name of students signature date
Approved by:
________________________ _____________ ______________
Name of Advisor signature date
__________________________ ____________ _____________
Name of Dep’t Head signature date
1__________________________ __________________ _____________
Name of examiner signature date
2__________________________ __________________ ________________
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Table of Contents
CHAPTER ONE........................................................................................................................1
1. INTRODUCTION..................................................................................................................1
1.1 Background of the Study..................................................................................................1
1.2 Statement of the Problem.................................................................................................2
1.3. Objectives of the Study...................................................................................................2
1.3.1 The General Objective...............................................................................................2
1.3.2 Specific Objectives....................................................................................................2
1.4. Significance of the Study.................................................................................................3
1.5 Scope of the study............................................................................................................3
CHAPTER TWO.......................................................................................................................4
2. LITERATURE REVIEW.......................................................................................................4
CHAPTER THREE....................................................................................................................8
1. METHODOLOGY OF THE STUDY...................................................................................8
3.1 Study Area........................................................................................................................8
3.1.1 Target Population.......................................................................................................8
3.1.2 Method of Data Collection........................................................................................8
3.1.3 Sampling Technique..................................................................................................8
3.1.4 Sample size determination.........................................................................................9
3.1.5 Variable of the Study.............................................................................................10
3.2 Method of Data Analysis................................................................................................10
3.2.1 Descriptive Statistics................................................................................................10
3.2.2 Inferential Statistics.................................................................................................11
3.2.3 Logistic Regression..................................................................................................11
3.2.4 Model Description...................................................................................................11
3.2.5. Goodness of Fit of the Model.................................................................................14
3.2.6. Likelihood-Ratio Test.............................................................................................14
3.2.7. The Hosmer and Lemeshow Test Statistic.............................................................14
3.2.8. The Wald statistics..................................................................................................15
3.2.9. Chi-square...............................................................................................................15
CHAPTER FOUR....................................................................................................................17
WORK PLAN AND BUDGET ALLOCATION....................................................................17
4.1. Time schedule................................................................................................................17
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4.2. Work Plan......................................................................................................................17
4.3 Budget plan.....................................................................................................................18
REFERANCE..........................................................................................................................19
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CHAPTER ONE
1. INTRODUCTION
The users range from primary school children to even senior citizens of 50 years and above.
(Young 2016)Throughout the years, other than to socialize, it has been proven useful in so
many ways, catering to health, social, and now even for educational purposes. There have
been studies done to test and see whether the social media, correlates to students’ grades and
performance in their academic achievement. Some of these studies were raven true, that there
was a connection between students’ grades and their usage of social media but researchers
are unsure whether it is a good correlation or not. And as of late, it was seen that now a day,
not only students use the social media, but their lecturers as well.
Some of them use for personal reasons; while others and most of them too, use social media
as a way to connect to their students online. Lecturers and students’ meetings are now held in
the virtual world, no longer practiced in the real world. This way is of course easier and faster
and much more interesting. It provides users with games to play, and socializing purposes are
believed to be the main reason why students have a social media account. Thus, having an
account could be useful for education purposes but it could cause a big distraction. Students
can get easily addicted to it, which leads to the act of procrastination and later, delay of
submission of assignments. This research on such issue may seem unimportant, but addiction
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to social media may lead to unnecessary bad consequences, and students and educators need
to see this and address this problem before it gets worse.
In order to fulfill the objectives of the research, the following questions are basic to conduct
the study:
The general objective of the study is to assess the attitude of students towards the usage of
social media undergraduate students.
Based on the above statement of problem, the specific objectives of the study will be:
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To analyze the relationship between the social media and academic performance of
students in Dilla University in main campus, in case of natural and computational science
for undergraduate students.
This study aims to determine the attitude of students towards usage of social media and to
provide educational benefits to students. The study is benefits for all the society needs social
media and for Dilla University societies. And it will give a direction and evidence for policy
makers, planners and for those who have interest to study related to this study. And also use
to monitor the time spent on using social media, for knowing the degree of their addiction
towards the usage of social media, effects of social media on the student’s academic
performance.
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CHAPTER TWO
2. LITERATURE REVIEW
Theoretically, social media are interactive computer mediated technologies that facilitate the
creation or sharing of information, ideas, career interests and other forms of expression via
virtual communities and networks. we will define social media to establish a platform for
further understanding its role in facilitating learning process. Empirically Social media could
be defined as a group of Internet platforms build on the ideological and technological
foundations of Web 2.0 that allow the creation and exchange of user-generated content
(Kaplan and Haenlein, 2010). According to Bryer and Zavatarro (2011), social media gather
various technologies including blogs, wikis, networking platforms (social networks), virtual
worlds and media sharing tools that serve social purposes with the emphasis on social
interactions facilitation, collaboration possibilities and deliberation across stakeholders. As
the authors suggest, social media in the educational context has a wide variety of
implementation and use both in terms of outcomes and media through which it can be
facilitated. Additionally, different social media platforms contribute differently to the
learning experience. For example, wikis being tool for collaboration as opposed to blogs that
are more focused on authorship (Bryer and Zavatarro, 2011). However, each of the social
media platforms that can be used in an educational environment should focus on integrating
and contextualizing knowledge in the most efficient way
What some scholars emphasize is the contemporary susceptibility of social media with
constructivist learning theory and a learner-centered model. This approach focuses on
learning as a social process in which one constructs the knowledge, as opposed to simply
gaining it through the traditional model of learning (Duffy and Cunningham, 1996). George
Siemens (2005) in his article on a learning theory in the digital age has further explained the
existing learning theories in the context of social media, thus explaining that, as opposed to
traditional view, learning does not happen inside the person. Rather, numerous connections
are important to facilitate the process. Therefore, Siemens has proposed the new learning
theory view called connectivism that relies on the following principles (2005, p7):
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• Learning and knowledge rests in diversity of opinions.
• Learning is a process of connecting specialized nodes or information sources.
•Learning may reside in non-human appliances.
• Capacity to know more is more critical than what is currently known.
• Nurturing and maintaining connections is needed to facilitate continual learning.
• Ability to see connections between fields, ideas and concepts is a core skill.
•Currency (accurate, up-to-date knowledge) is the intent of all connectivist learning .
• Decision-making is itself a learning process. Choosing what to learn and the meaning of
incoming information is seen through the lens of a shifting reality. While there is a right
answer now, it may be wrong tomorrow due to alterations in the information climate
affecting the decision.
Concisely, connectivism could be considered a networked social learning (Duke, Harper and
Johnston, 2013). In this context, the interactions and collaboration that social media can
provide in the learning process will contribute to knowledge construction through meaningful
and smart connections, contextualization and synthesis of learning problems. It can also
contribute to the more efficient assessment of learning outcomes. Moreover, social media
places students into familiar surroundings and helps advance information literacy and
metacognitive development (King, 2011). The fact that communication through social media
often times requires interpretation of presented or acquired data makes participation and
collaboration an important aspect of learning with.
Facebook exceeding 1.5 billion active users and many other platforms with hundreds of
millions of users (Statista, 2016a), social media should be considered a mainstream
communication platform in the developed world. Social media is an integral part of both our
professional and our private lives. Additionally, social media likely gained popularity as an
important communication and educational tool within higher education in response to the
high adoption rate among students and its potential role in improving student participation
(Draskovic, Caic and Kustrak, 2013). It could be argued that social media platforms present
educational, ethical, economic, and revolutionary changes in the organization and structure of
the higher education system worldwide (Meabon Bartow, 2014). Indeed, the support for
using social media platforms within the higher education environment is currently growing
(Ellefsen, 2016; Fasae and Adegbilero-Iwari, 2016; Taylor, McGrath-Champ and Clarkeburn,
2012; Kassens-Noor, 2012).
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According to Foroughi (2011, p 3), the learning environment could benefit from the
application of social media for the lecturer-student interraction:
Although social media introduced more active ways of learning for students, sometimes it
seems that instructors do not share same level of enthusiasm due to concern that less formal
communication via social media might erode their authority (Draskovic, Caic and Kustrak,
2013). Furthermore, utilization of social media as a teaching and communication tool requires
additional effort and proper level of computer literacy. Many of today’s students are highly
proficient in their use of digital media (Bodle, 2011). On the other hand, the overall level of
digital literacy and competency of faculty still requires some improvement and more
systematic approach to the teacher education (Tømte et al. 2015; Krumsvik, 2008).
To address the problems of student collaboration, engagement and interaction, many higher
education institutions use e-learning platforms known as Course Management Systems
(CMS) to ensure a more satisfactory and meaningful experience. Facilitating student
participation is not only a requirement in a contemporary classroom due to technological
changes, but it is strongly linked to learning outcomes. However, usage of CMS, although
appealing to lecturers due to its controlled collaborative features that such closed systems
enable, is not always efficient in terms of true collaboration and the sharing that social media
facilitates (Bryer and Chen, 2012). In addition, CMS as a learning tool cannot be entirely
considered in the context of social media and its benefits in learning/teaching environment
because it is essentially an online translation of traditional brick-and-mortar classroom
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surroundings where students are treated as information receivers and not as information co-
creators (McLoughlin and Lee, 2008).
Social media is also important through virtual communication or what can be called a
computer-mediated communication (CMC). Regarding this particular channel, Mazer,
Murphy and Simonds (2007) argue that “the use of CMC in the instructional context could
ultimately have a positive effect on the student-teacher relationship, which can lead to
more positive student outcomes. Additionally, these findings may offer an explanation with
regard to communication between students and their teachers.“ In this particular article, the
authors discussed the teacher-disclosure through Facebook (i.e. the amount of information
that an instructor discloses to students) and the impact on student motivation, learning and
classroom climate. They found a positive correlation, meaning that higher disclosure
enhances mentioned factors. This is important because not only it provides a valuable insight
for instructors in terms of whether their students might view such activity as positive, but it
also provides instructors with a certain power of creating their digital image strategically,
which is usually harder to achieve in face-to-face communication. Lecturer’s presence on
Facebook can therefore not only enhance student motivation and learning, but also help them
brand themselves in a strategic way.
As many studies suggest (e.g. Ellefsen, 2016; Fasae and Adegbilero-Iwari, 2016; Sheldon,
2015; Draskovic, Caic and Kustrak, 2013; Pestek, Kadic-Maglajlic and Nozica, 2012;
Dabbagh and Kitsantas, 2011), social media has potential as an educational tool that could
improve student motivation and in-class participation levels. However, use and
implementation of social media in the classroom depends on both student and instructor.
Unfortunately, instructors typically share rather conservative attitudes towards using both
social media and contemporary technology, and prefer using more traditional media
(Mayberry et al., 2012; Roblyer et al., 2010). This gap between lecturers and students and
their perception’s of social media’s role in higher education (Draskovic, Caic and Kustrak,
2013) could be bridged with better understanding of student motivation and preferences
toward social media use for educational purposes.
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CHAPTER THREE
In this study the data will be collected by using both primary and secondary data collected
method. Primary data collection in which I got original data from primary source by
questionnaire (A questionnaire is self- report instrument used for gathering information about
variables). And secondary data collection method in which I got data from the register in
order to determine the sample size.
Sampling Technique is a method selecting sample from entire population. For this study, we
will use simple random sampling. Simple random sampling is a method of selecting an item
from homogeneous population such that every possible sample of specific item has an equal
8
chance being selected (Cochran 3rd edition). The respondents were selected using simple
random sampling methods from total population number of Natural and computational
Science for undergraduate students in Dilla University. Since all undergraduate students of
natural and computational science students have homogeneous prospection towards social
media thus we can use simple random sampling.
In order to have an optimum sample size, there are a number of issues /points one has to
take into account. Some of the issues are:
In view of the above information, we use the following formula to determine the sample size.
Therefore, for this study we uses the proportion of students those who have positive attitude
towards the usage of social media.
If the fraction no/N (correction factor) is less than 5%, we use no=n, otherwise we use
no
n= n o Where
1+
N
Zα/2= is the accuracy level of significance taken as 1.96 for 5% confidence level
9
N = total population = 285 (total number of undergraduate students of natural and
computational sciences).(source Dilla University Registeral)
d= (7%) absolute margin of error that determined by researcher and used to define the
difference between parameters of variables and statistic.
z2 ❑ (1.96)2¿
no= 2
p∗q = 0.8∗0.2=¿94
d 2 (0.07)2
no 94
n= no = 94 = 70
1+ 1+
N 285
Independent variable:
Internet access.
Income of students.
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3.2 Method of Data Analysis
The study uses the following methods of data analysis on this research these:-
Inferential Statistics is deals with making inferences and/or conclusions about a population
based on data obtained from a limited sample of observations. It consists of performing
hypothesis testing, determining relationships among variables and making predictions.
e +❑ x +❑ x … .+¿ x
1 1 2 2+ … i i
i = 1+ e+❑ x +❑ x +...… +¿ x ¿ ¿
1 1 2 2 i i
Suppose that the attitude of students toward usage of social media is denoted by Y which
has binary values.
When Y=1, it shows the attitude of students toward usage social media positive and
If is the probability that the attitude of students toward social media positive.
(1-) will be the probability that the attitude of student towards social media negative.
(x)
This means that will be the odds that, the selection attitude of students towards social
1−( x )
media.
(x)
=exp (❑0 +❑1 x 1 +❑2 x 2 +…+❑¿ X k )
1−( x )
Which means that exp (i), i=1, 2…k is the factor by which the odds of occurrence of success
change by a unit increases in the i th independent variable.
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Estimation of parameter
In classical logistic regression, the parameters could be estimated by maximum likelihood
estimation method. The maximum likelihood estimate of a parameter was the value that
maximizes the probability of the observed data. The parameter estimation in logistic
regression produce was outlined as follows: Let Y be the random binary response variable
whose value was either zero or one and X' = (x 1 , x2, x3, . . . ,xk) was a vector of k predicted
variables. The probability P(Y = 1/ x1, x2, x3, . . . ,xk ) was given by:
P ( Y =1/ x 1 , x 2 ,… , x k )=exp ¿ ¿
The parameters of the above equation were estimated by maximum likelihood estimation
technique.
To apply the technique, each observation could be considered as Bernoulli trial and by
assumption that each yi was independent the jointed distribution of the observed values could
be written as P(Y1 = y1, Y2 = y2, . . . , Yn = yn) = P(Y1 = y1)P(Y2 = y2) … P(Yn = yn)
The probability of the ith observation given (x1i, x2i, x3i, . . . ,xki) was given by
Where, i = 1, 2, 3, . . . ,n and n is the number of cases in the data. The likelihood function
for (β0 ,β1, β2,. . ., βk) given (y1, y2, y3, . . . , yn) can be expressed as
n
L ( β 0 , β 1 , β 2 … , β k / y 1 , y 2 , … , y k )=∏ Pi (1−Pi )1− y i
i =1
k
yi
n exp ( β 0 + ∑ β j x j ) 1− y i
j=1 1
L ( β 0 , β 1 , β 2 … , β k / y 1 , y 2 , … , y k )=∏ {〔 k
〕 〔 k
〕
i =1
1+exp ( β 0+ ∑ β j x j) exp ( β0 + ∑ β j x j )
j=1 j=1
13
k
yi
L=log ∏ {〔
i=1
n
{ exp ( β 0 + ∑ β j x ji )
j=1
k
1+exp ( β 0+ ∑ β j x ji )
j=1
〕 〔
1
k
exp (β 0 +∑ β j x ji )
j=1
〕
1− y i
}
This was equivalent to
n
L=∑ y i log 〔
(
exp β 0 + ∑ β j x ji
j=1
) n
〕+ ∑ ( 1− yi ) (
1
)
k k
i =1
(
1+exp β 0+ ∑ β j x ji
j=1
) i=1
exp ( β 0 + ∑ β j x ji )
j=1
The estimates of parameters could be found by maximizing the equation using iterative
techniques such as Newton-Raphson method.
8
D= -2∑ ¿¿ + (1- y t ¿ ln ¿)]
i=1
The goodness of fit x 2 process evaluate predictors that are eliminated from the full model, or
predictors (and their interactions) that are added a smaller model.
14
Lo
2
G =−2 log ( )
L1
=−2 [ log ( Lo ) −log ( L1 ) ]=−2 [Lo −L1 ]
It is compared with distribution with 1 degree of freedom. This log transformation of the
likelihood functions yields a chi-squared statistic.
2
n
( O j−E j )
( )
2
G =∑
HL
j=0 E j ~ 2
E j (1− )
nj
where,
Decision; if G2HL >= 2 with 1df reject the null hypotheses, or if the p-value <=0.05 we can
reject the null hypothesis and we conclude that the model is not good model.
15
Z2 =¿2
Each Wald statistics is compared with 2 distribution with 1 degree of freedom. Wald
statistics is easy to calculate but their reliability is questionable, particularly for small
samples.
3.2.9. Chi-square
Chi-square test will be used to assess whether two categorical variable are associated.
1. HO: The two variables (factor) of the element are not associated
3. Test statistics
2 =¿ ¿ ¿ ¿
C=number of columns
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CHAPTER FOUR
A work plan is a schedule, chart or graphs that summary the different components of a survey
project and how they will be implemented in a logical and well organized way within specific
time period.
1 Topic selection
Development of
research proposal
2
3 Proposal submission
4 Data Preparation
5 Data organization,
analysis and
interpretation
6 Report writing
7 Advisor contact
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9 Research submission
10 Presentation
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Draskovic, N., Caic, M. and Kustrak, A. (2013) Croatian perspective(s) on the lecturer
18
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19
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