Holy Angel University: Ctourmark: Sample Survey Questionnaire

HOLY ANGEL UNIVERSITY
CTOURMARK: SAMPLE SURVEY QUESTIONNAIRE
SUBMITTED BY:
Manganti, Vince
Marquez, Nea Ranee P.
Mendoza, Jen
Mercado, Diana
Miranda, Carl
SUBMITTED TO:
Aguas, Bernadette T.
Survey Questionnaire for the Marketing Plan of Hubble Bubble Tea House
We are 2nd year Tourism Management students of the School of Hospitality and
Tourism Management of Holy Angel University presently enrolled in Tourism and
Hospitality Marketing. In partial fulfillment of the said course, we are tasked to come
up with Marketing Plan for Hubble Bubble Tea House, an online food business. Rest
assured that whatever information gathered will be treated confidential.
Questions about the study:
If you have questions or concerns during your participation in this study, or you
would like to receive a copy of the results, you may contact:
Vince Gill M. Manganti
vmmanganti@student.hau.edu.ph
Nea Ranee P. Marquez
npmarquez@student.hau.edu.ph
Jennika A. Mendoza
jamendoza@student.hau.edu.ph
Diana A. Mercado
damercado1@student.hau.edu.ph
Carl Albert M. Miranda
cmmiranda@student.hau.edu.ph
Informed Consent
I have been invited by Vince Gill M. Manganti, Nea Ranee P. Marquez, Jennika A.
Mendoza, Diana A. Mercado, and Carl Albert M. Miranda, researchers from Holy
Angel University, who are currently collecting data needed for their marketing plan
on Hubble Bubble Tea House located at San Roque, Bamban, Tarlac.
We are 2nd year students taking up BS Hospitality and Tourism Management at
Holy Angel University. The purpose of the marketing plan is to know the Customers’
and the Potential Customer’s Satisfaction towards Hubble Bubble Tea House and to
determine the results of the factors affecting the business. Likewise, this research
will identify the strengths, weaknesses, opportunities and threats of the business
establishment to draw some recommendations that will help the management. This
paper will be presented and submitted as part of our requirement for the subject
Tourism and Hospitality Marketing (TOURMARK).
I will be asked to answer an online survey in Google Forms, which may take 10-15
minutes. Once the maximum number of eligible respondents is achieved, the survey
shall be taken down, and responses shall be exported in an MS Excel file to warrant
data analysis. All information shall be treated with utmost confidentiality and will be
solely used for the purpose of this marketing plan. Reporting of the results will be
done collectively. Individual results will not be handed to the administrator/institution
that I am currently affiliated with, hence will not in any way affect my relationship with
them. I was informed that there is no known risk in participating in the study and no
direct benefits or monetary compensation shall also be handed. My participation in
this study is voluntary and it implies that answering the questions is out of my free
will. I will answer the online survey as honestly, accurately and completely as I can
for the marketing plan to serve its purpose. I am also aware that I can withdraw
anytime from the study although I have already given my consent during the first part
of the survey.
If I have questions during the course of my participation, or should I request a copy
of the aggregate result of the study after its completion, I can contact any of the
researchers particularly Nea Ranee P. Marquez through her phone number
09634385057 or email address npmarquez@hau.edu.ph. I agree to participate in the
study.
By submitting this form, I am indicating that I have read and understood the terms as
described.
o I agree to participate in the study.
o I do not agree to participate in the study.

PERSONAL INFORMATION
Name: (Optional)
Age: ___
Gender:
o Male
o Female
o Others: ________
Occupation:
o Employed
o Self-employed
o Unemployed
o Student
o Others, please specify: _____
If student, estimated monthly allowance
o P100 – P300
o P301 – P500
o P501 – P700
o P701 – P900
o P901 and above

If employed, estimated monthly income:
o P10,000 – P20,000
o P21,000 – P30,000
o P31,000 – P40,000
o P41,000 and above
How often do you order milk tea products?
o Daily
o Several times a week
o Once a month
o Once a year
Willingness to spend when ordering online/dining-in:
o P100 - P300
o P350 - P600
o P650 – P800
o P900 and above
Which online platform do you prefer to order milk tea?
o Social media account such as Facebook, Instagram and etc.
o FoodPanda
o GrabFood
o Mangan.ph
o Others: ______
Have you tried to order online at Hubble Bubble Tea House?
o Yes
o No
If yes, continue to answer numbers 1 - 16 and if no, continue to answer numbers 10
– 16.
Part II. Assessment of the management.
Instruction: Please rate how strongly you agree or disagree with each of the
following statements by placing a check (✓) mark in the appropriate box. (5)
Strongly Agree, (4) Agree (3) Neutral, (2) Disagree and (1) Strongly Disagree
PRODUCT 5 4 3 2 1
1. The Hubble Bubble Tea
House have different cup
sizes available.
2. The food and beverages of
Hubble Bubble Tea House
are appetizing.
3. Hubble Bubble Tea House
have wide range menu of

milk tea flavors.
4. Hubble Bubble Tea House
have wide range menu of
food products.
PRICE 5 4 3 2 1
5. The products are
reasonable to its value.
6. The menu prices of Hubble
Bubble Tea House are
affordable.
7. The menu prices of Hubble
Bubble Tea House are
cheaper compared to other
Tea House.
PROMOTION 5 4 3 2 1
8. The advertisements of
the Tea House on social
media are visible and

9. The use of sales
promotion and techniques
of Hubble Bubble Tea
House are convincing.
Would you recommend Hubble Bubble Tea House to others?
o Yes
o No
What are your recommendations to further improve the product or service of
the Hubble Bubble Tea House?
___________________________________________________________________
___________________________________________________________________
1 2 3 4 5
10. It is important for
an Online Food
Business to have a
wide variation of
products.
an Online Food
Business to have
high quality
products.
an Online Food
Business to be
affordable.
an Online Food
Business to have a
good customer
service.
an Online Food
Business to have a
hygienic and clean

products.
an Online Food
Business to have
advertisements in
the social media
an Online Food
Business to use
sales promotion.

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HOLY ANGEL UNIVERSITY

CTOURMARK: SAMPLE SURVEY QUESTIONNAIRE

Marquez, Nea Ranee P.

Tourism Management of Holy Angel University presently enrolled in Tourism and

assured that whatever information gathered will be treated confidential.

Questions about the study:

would like to receive a copy of the results, you may contact:

Vince Gill M. Manganti

Nea Ranee P. Marquez

Carl Albert M. Miranda

on Hubble Bubble Tea House located at San Roque, Bamban, Tarlac.

We are 2nd year students taking up BS Hospitality and Tourism Management at

Tourism and Hospitality Marketing (TOURMARK).

done collectively. Individual results will not be handed to the administrator/institution

direct benefits or monetary compensation shall also be handed. My participation in

If I have questions during the course of my participation, or should I request a copy

researchers particularly Nea Ranee P. Marquez through her phone number

09634385057 or email address npmarquez@hau.edu.ph. I agree to participate in the

o I agree to participate in the study.

o I do not agree to participate in the study.

o Others, please specify: _____

If student, estimated monthly allowance

o P901 and above

If employed, estimated monthly income:

o P41,000 and above

How often do you order milk tea products?

o Several times a week

Willingness to spend when ordering online/dining-in:

o P900 and above

Which online platform do you prefer to order milk tea?

o Social media account such as Facebook, Instagram and etc.

Have you tried to order online at Hubble Bubble Tea House?

If yes, continue to answer numbers 1 - 16 and if no, continue to answer numbers 10

Part II. Assessment of the management.

1. The Hubble Bubble Tea

House have different cup

2. The food and beverages of

Hubble Bubble Tea House

3. Hubble Bubble Tea House

have wide range menu of

milk tea flavors.

4. Hubble Bubble Tea House

have wide range menu of

5. The products are

reasonable to its value.

6. The menu prices of Hubble

Bubble Tea House are

7. The menu prices of Hubble

Bubble Tea House are

cheaper compared to other

the Tea House on social

media are visible and

9. The use of sales

promotion and techniques

of Hubble Bubble Tea

House are convincing.

Would you recommend Hubble Bubble Tea House to others?

What are your recommendations to further improve the product or service of

the Hubble Bubble Tea House?