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ROI of Engaged Vs Non-Engaged Teams

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The ROI of Engaged Vs Non-Engaged

Teams: A Case Study


Jorn Vanysacker
VP Marketing at IntuoI'm a strong believer in "VISION" as a base for innovation and future
exploration. My entrepreneurial spirit drives my passion in creating great concepts and brands
that are aligned with a shared vision, every step of the way
Every two to four years Gallup conducts a research that pools multiple studies - aka “The
Mother of All Research”. This assessment confirmed the well-established connection between
employee engagement and performance outcome*. We recently celebrated the one-year
customer anniversary (“Intuoversary” - patent pending) with one of our clients. As a gift, they
shared their analysis of their team engagement in comparison with team target effectiveness with
us.

The Use Case

Alright, let’s not keep you on the edge of your seat! Ready? Here we go:

Meet one of our many sweet customers - we’ll call them Company Awesome for the sake of this
use case. Company Awesome is a digital agency, founded in 2013, with a turnover of €3.6
million, an annual employee growth rate of 219% and it currently employs 53 awesome
(obviously!) individuals. Company Awesome consists out of 11 teams, of which 9 have clear
billable targets. The engagement data (in the infographic below) of these 9 teams allows us to
have a representative look into the impact of the team engagement levels on performance,
and whether these teams manage to hit their targets.

The engagement levels of the teams of Company Awesome were established through INTUO’s
engagement tool, in which the tool pulses 5 anonymous engagement questions to all employees.
The Results
The infographic clearly indicates that all billables are on average 90% linked with employee
engagement. One the one hand, when the team’s engagement is over 70%, it is likely to exceed
its target by 4%. On the other hand, once the engagement levels drop under 70%, the risk of not
hitting its targets increases. These results are no coincidence, and it was apparent to the
management team of Company Awesome that focusing on increasing team engagement had to
be an absolute priority.

The Actions Taken

Our engagement data did not only help them in analyzing their performance levels, but also
allowed Company Awesome to assess the situation and make decisions based on low/high
engagement levels. In the case of some of the low engaged teams, they were able to identify
leadership as a main source of disengagement, and took relevant measures of coaching managers
or even changing leadership.

How Engagement Can Make or Break Your Growth (or Even A Company)

Before you start thinking “Oh well, I’m in carpeting. I am no digital agency”. The effects of
engagement are not industry-biased. It is found that the strong correlations between
engagement and performance are highly consistent across different organizations from diverse
industries and regions of the world.

As aforementioned, Gallup found that - besides hitting targets - there are a total of nine
performance outcomes that are affected by good or bad employee engagement levels:

1. Customer ratings
2. Profitability
3. Productivity
4. Turnover (for high turnover and low turnover organizations)
5. Safety Incidents
6. Shrinkage (theft)
7. Absenteeism
8. Patient safety incidents
9. Quality (defects)
The disparity between the top and bottom quartile in employee engagement is fascinating, as top
outperform bottom quartile work units with 22% in profitability, and 10% on customer ratings.
The top quartile work units have lower safety incidents (48%), quality defects (41%),
absenteeism (37%) and employee turnover.

I believe the research and our case study speak for itself. Employee engagement has a great
impact on any business, in any industry - ignoring it is no longer an option in these rapidly
changing markets. Measuring team engagement and taking the appropriate actions are crucial
steps in growing any company. It’s quite simple really: Be passionate about maximizing your
company’s engagement and you’ll reap the benefits on so many levels. Happy employees sell
better, give better customer support, and care more about the company values. Happy
employees don’t want to go looking for another job, and want to help their colleagues
succeed.
1. What do understand employee engagement and team performance outcome?
2. What type performance outcomes are affected by good or bad employee
engagement levels of a company? Point out.
3. “Employee engagement has a great impact on any business”. Discuss in detail with
some suitable examples.
4. Who are happy employees? How happy employees can help in building high
performance teams?

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