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    IBS301m - International Business Strategy - Session 11 - 13

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    Nguyen Trung Hau K14 FUG CT
    This document is a lesson on determining competitive position that includes: 1) Lessons on generic competitive positions, mapping positions, and which positions are best. 2) Tools for strategic mapping including strategy maps. 3) A case study on the competitive positions of Piaggio, Yamaha, and Aprilla in the PTW (powered two-wheeler) market and questions about their positions and Piaggio's competitive advantages.

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    IBS301m - International Business Strategy - Session 11 - 13

    Uploaded by

    Nguyen Trung Hau K14 FUG CT
    145 views15 pages
    This document is a lesson on determining competitive position that includes: 1) Lessons on generic competitive positions, mapping positions, and which positions are best. 2) Tools for strategic mapping including strategy maps. 3) A case study on the competitive positions of Piaggio, Yamaha, and Aprilla in the PTW (powered two-wheeler) market and questions about their positions and Piaggio's competitive advantages.

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    IBS301m_ International Business Strategy_Session 11 - 13

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    This document is a lesson on determining competitive position that includes: 1) Lessons on generic competitive positions, mapping positions, and which positions are best. 2) Tools for strategic mapping including strategy maps. 3) A case study on the competitive positions of Piaggio, Yamaha, and Aprilla in the PTW (powered two-wheeler) market and questions about their positions and Piaggio's competitive advantages.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    145 views15 pages

    IBS301m - International Business Strategy - Session 11 - 13

    Uploaded by

    Nguyen Trung Hau K14 FUG CT
    This document is a lesson on determining competitive position that includes: 1) Lessons on generic competitive positions, mapping positions, and which positions are best. 2) Tools for strategic mapping including strategy maps. 3) A case study on the competitive positions of Piaggio, Yamaha, and Aprilla in the PTW (powered two-wheeler) market and questions about their positions and Piaggio's competitive advantages.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    ĐẠI HỌC FPT CẦN THƠ

    International Business Strategy


    IBS301m -Course 1: Foundations of BS
    Session 11 - 13

    Determining Competitive Position


    Overview

    • Lessons
    1

    • Tools
    2

    • Case Study
    3

    Determining Competitive Position_Nguyễn Thắng Lợi 2


    Overview

    • Lessons
    1

    • Tools
    2

    • Case Study
    3

    Determining Competitive Position_Nguyễn Thắng Lợi 3


    Lessons - Determining Competitive Positioning

    Determining Competitive Position_Nguyễn Thắng Lợi 4


    Lessons - Generic Competitive Positions, Part 1

    Determining Competitive Position_Nguyễn Thắng Lợi 5


    Lessons - Generic Competitive Positions, Part 2

    Determining Competitive Position_Nguyễn Thắng Lợi 6


    Lessons - Mapping Competitive Positions

    Determining Competitive Position_Nguyễn Thắng Lợi 7


    Lessons - Which Position Is Best?

    Determining Competitive Position_Nguyễn Thắng Lợi 8


    Lessons - Module Lessons

    Determining Competitive Position_Nguyễn Thắng Lợi 9


    Overview

    • Lessons
    1

    • Tools
    2

    • Case Study
    3

    Determining Competitive Position_Nguyễn Thắng Lợi 10


    Tools - Strategist’s Toolkit: Strategy Maps

    Determining Competitive Position_Nguyễn Thắng Lợi 11


    Overview

    • Lessons
    1

    • Tools
    2

    • Case Study
    3

    Determining Competitive Position_Nguyễn Thắng Lợi 12


    Case Study - Piaggio

    Read the Piaggio abridged case study, then consider the


    following questions and join the case discussion:
    1. Compare and contrast the competitive positions of Piaggio, Yamaha,
    and Aprilla in the PTW market. Prepare a strategic map of the industry
    using two or three dimensions of your choice. What is the generic
    competitive position of each firm?
    2. Does Piaggio have a competitive advantage? Why or why not?
    3. What advice would you give to Giovanni Agnelli about whether to build
    the new engine facility?

    Determining Competitive Position_Nguyễn Thắng Lợi 13


    Case Study - Piaggio Case Study Debrief

    Determining Competitive Position_Nguyễn Thắng Lợi 14


    E-Commerce
    ISC302 - Session 1

    Determining Competitive Position_Nguyễn Thắng Lợi 15

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