FACULTY OF BUSINESS AND MANAGEMENT

DIPLOMA IN OFFICE MANAGEMENT AND TECHNOLOGY

COM165 (PUBLIC SPEAKING)

SPEECH ANALYSIS

Prepared for
MADAM WAN MASNIEZA BINTI WAN MUSTAPHA

Prepared by
NUR AYUNI BINTI MOHAMAD
(2019437026)
NUR AIZATUL AMIRA BINTI ROSLAN
(2019417286)
NURAISHAH SABIHAH BINTI NORAZRULELIAS
(2019223032)

D1BA1183A

i
 TABLE OF CONTENT

BIL CONTENT PAGE

(Still Standing)
1 INTRODUCTION 1

2 SUMMARY 1

3 ANALYSIS 2-4

4 DISCUSSION 5

5 CONCLUSION 6

6 REFERENCES 6

BIL CONTENT PAGE

(How Hope Can Change Your Life)
1 INTRODUCTION 7

2 SUMMARY 8

3 ANALYSIS 9-11

4 DISCUSSION 12

5 CONCLUSION 13

6 REFERENCES 14

ii
INTRODUCTION

- The title of the video we have selected for our group case study is “Still Standing”.
This type of speech is informative speech. This speech was delivered by Ramona
J. Smith. She is a professional speaker, author, and poet from Cleveland, Ohio.
Ramona is also known as the Ladybug Speaker. She recently resided in Los
Angeles, California and delivered dozens of motivational speeches and poems.
Shine Sistah Shine is Ramona’s first book.

- Ramona has a bachelor’s degree in Public Relations with a minor in Marketing from
Baldwin Wallace University, graduating Magna Cum Laude. This speech was
presented in 2018 in the annual Toastmasters World Champion of Public Speaking
held during the organization’s annual convention in Chicago, August.

SUMMARY

- This video titles “Still Standing” by Ramona J. Smith was inspiring and
motivational speech because this video tells us how the speaker found strength
in the fact of adversity throughout her life. As we can see in this video, the
speaker chooses a creative way to get through to her audience which is finding
the right way to convey information to the audience.

- The speaker speech used a metaphor which is called a boxing match to describe
various points in her life when she was knocked down but she refused to give up,
included her dropping out of college, her divorce, and also her early failures on
the public speaking career. She said that pain difficulty and adversity are things
that everybody everywhere can deal with.

- She also stated that everyone will experience times when it feels like life has
bring us down, this can happen sooner or later. But she claimed that, it does not
mean that we should easily give up when we face several failures in our life. In
fact, we should proof to everyone that we can be a better person in the future by
keep working hard to do something that we like.

1
ANALYSIS

1. THE INTRODUCTION

- Based on the video we have selected "Still Standing" by Ramona J. Smith, the
attention getter that she used is she tells the audience that sometimes this life is
like fight. This is because in life we also must fight to overcome challenges,
obstacles and failures. He also asked questions to councillors and audiences when
life once tried to bring them down.

- “Round one, college. I dropped out of college not one, not two, not three, but four
times. I told myself college is not for me and I would never go back. Round two,
marriage. I married my soul mate, the love of my life, my best friend. He was fine
too. We were married for eight long, beautiful, amazing months. You heard right,
months, not years. It was like immediately after we said, “I do”, the heavyweight
champion came in and delivered an electrifying knockout blow to our vows. Boom!
Divorced. Round three, speaking. In 2015, I competed for the first time in the
International Speech Contest”. The way speaker reveals the topic is speaker told
the audience about the hardships of her life that went through various challenges
and obstacles before she was able to overcome them until now and make her still
able to stand.

- The credibility she showed was that she connected the topic with the experiences
she had gone through. This causes the audience to be interested in listening
because it is based on true reality and facts.

- The way the speaker previews the content of her speech is by tell the audience
after she goes three round and taking hit after hit, she was ready to throw in the
towel. She was down for the count. She also asks back to the audience when they
have been tricked by life.

2
2. THE BODY

- Speech organization is an important part of the body of speech and is an important

role because it can facilitate the speaker to deliver her speech in an orderly and
smooth manner without any problems. This is also to prevent the speaker from
feeling nervous while giving a speech. In her speech, Ramona first told the story
and her experience to the audience and after that she related it to the reality of life.

- Main point is the main thing that all speakers need to pay attention to. They need
to choose it carefully, deliver it well and easily understood by the audience. The
main point that Ramona wants to convey is that it is all about life because
Ramona's purpose is to share with the audience how difficult it is to get through life
and rise again when experiencing failure.

- Based on her speech, it shows that this speech is a chronological order because
Ramona initially shared about life and the way she lived her life so that she could
help herself to continue standing in the future.

3. CONCLUSION

- As a signal of the end of her speech, Ramona repeated about the three rounds of
failure she had faced before. She also challenged the audience to stay on the court
even as a fighter or coach. To reinforces the central idea is very important to a
speaker’s speech. In her speech, Ramona said, "and even after you take a few
hits, use what you learned from those previous fights, and at the end of each round,
you will remain still standing".

3
 4. DELIVERY METHOD

- The delivery method that the speaker use in this speech was speaking
extemporaneously which is delivery with carefully prepared and practiced in
advanced. This method is a very good and effective as this method can gain more
attention of the audience because the idea come extemporaneously and
spontaneously from the speaker herself. The speech mainly about the speaker’s
experience on how she found the strength in the fact of adversity throughout her
life.

- Ramona J. Smith has a very clear and average loud voice. The voice volume just
nice when she keeps talked with the loud voice but still in heard soft and the rate
speed is not too fast but not really slow. She also knows how to stop or have
momentary break so that the audience can catch up with her speech. In this case,
if the speaker talks too fast or quickly, audience will be lost understanding and
when they talk too slow it might be bored.

- The speaker’s good personal appearance gets the first impression from the
audience. In this video, Ramona looks so confident and competent in her blazer,
her outfit make her very confident to give her speech. She also often makes hand
gesture and other gestures to avoid the speech looks stiff and boring. Besides
that, she also always makes an eye contact to the audience in the hall to establish
a communicative bond with the audiences.

4
DISCUSSION

- What makes the speech by Ramona J. Smith titled “Still Standing” a good speech
is because she knows how to interact and get attention of the audience by told the
audience about her real experience on how she found strength in the facts of
adversity throughout her life. Other than that, she also often asking the questions
to the audience such as “Can you think of the time that life tried to knock you
down?” “Who was your toughest opponent?”. This will make the speech feel more
attractive and the audience also will give more attention to the speech because
they will be wondering to know the answer for those question. She also keeps
maintaining her good voice from the speech start until to the ending and keep
making eye contact with her audience.

- The weakness about this topic that we realize is the speaker is not organized the
main idea of her speech very well. This might make the audience hard to recognize
the main part of her speech. She also not using the transition statement to let the
audience know about which points she is talking about. This will make the audience
feel confused about her speech.

- In our personal opinion, based on the overall view of this speech, we think that this
speech is actually a very good speech because the speaker encouraged us not to
give up easily and keep getting up even when we have failed many times in our
life. The speech is so relatable to us and we can get inspiration by this speech to
not to give up easily to be a successful person in our life.

5
CONCLUSION

- In conclusion, the speech video that we choose for this speech analysis that titled,
“Still Standing” that presented by Ramona J. Smith is a very good and high-quality
speech. This is because, she delivers her speech about this topic very well. She
also knows how to entertain her audience that makes the audience laugh to hear
her joke. By doing this, the audience will pay a full attention to her speech and they
will not get bored. The topic of her speech is also relatable to all of us and we can
motivations while watching and hearing her speech.

- Based on The Art of The Public Speaking, the introduction must require the
attention tactic, how the speaker reveal the subject of the speech, credibility and
how to preview the content of the speech. Other than that, the body of the speech
is also important because it will let the audience know about our main points and
which points that we are talking. Lastly, the conclusion. Preparing for a good
conclusion is also important in order to give a good and memorable ending speech
to the audiences.

- All in all, by doing this speech analysis, we conclude that a lot of improvements
can be used to improve our speech in the future. It is not only for Public Speaking
subject but for the whole subject which is involving presentation and so on. By
watching a lot of speech video like this, we can improve ourselves and take a good
example from it so that we can be more confident to speak in public in the future.

References
d-mars.com. (2018, september 4). Retrieved from https://d-mars.com/ramona-j-smith-2018-
toastmasters-world-champion-of-public-speaking/

SMITH, R. J. (n.d.). Retrieved from https://www.linkedin.com/in/ramona-j-smith-61390743

SMITH, R. J. (2018, AUGUST). Retrieved from https://youtu.be/7Tev43VNRIc

6
 Date: January, 07 2021

PLAGIARISM SCAN REPORT

14% 86% 934 5387

Plagiarised Unique Words Characters

Excluded Url : None

Content Checked For Plagiarism

The title of the video we have selected for our group case study is “Still Standing”. This type of speech is informative speech. This speech
was delivered by Ramona J. Smith. She is a professional speaker, author, and poet from Cleveland, Ohio. Ramona is also known as the
Ladybug Speaker. She recently resided in Los Angeles, California and delivered dozens of motivational speeches and poems. Shine Sistah
Shine is Ramona’s first book. Ramona has a bachelor’s degree in Public Relations with a minor in Marketing from Baldwin Wallace
University, graduating Magna Cum Laude. This speech was presented in 2018 in the annual Toastmasters World Champion of Public
Speaking held during the organization’s annual convention in Chicago, August. This video titles “Still Standing” by Ramona J. Smith was
inspiring and motivational speech because this video tells us how the speaker found strength in the fact of adversity throughout her life. As
we can see in this video, the speaker chooses a creative way to get through to her audience which is finding the right way to convey
information to the audience. Based on the video we have selected "Still Standing" by Ramona J. Smith, the attention getter that she used is
she tells the audience that sometimes this life is like fight. This is because in life we also must fight to overcome challenges, obstacles and
failures. He also asked questions to councillors and audiences when life once tried to bring them down. “Round one, college. I dropped out
of college not one, not two, not three, but four times. I told myself college is not for me and I would never go back. Round two, marriage.
I married my soul mate, the love of my life, my best friend. He was fine too. We were married for eight long, beautiful, amazing months. You
heard right, months, not years. It was like immediately after we said, “I do”, the heavyweight champion came in and delivered an electrifying
knockout blow to our vows. Boom! Divorced. Round three, speaking. In 2015, I competed for the first time in the International Speech
Contest”. The way speaker reveals the topic is speaker told the audience about the hardships of her life that went through various
challenges and obstacles before she was able to overcome them until now and make her still able to stand. The credibility she showed was
that she connected the topic with the experiences she had gone through. This causes the audience to be interested in listening because it is
based on true reality and facts. The way the speaker previews the content of her speech is by tell the audience after she goes three round
and taking hit after hit, she was ready to throw in the towel. She was down for the count. She also asks back to the audience when they
have been tricked by life. Speech organization is an important part of the body of speech and is an important role because it can facilitate
the speaker to deliver her speech in an orderly and smooth manner without any problems. This is also to prevent the speaker from feeling
nervous while giving a speech. In her speech, Ramona first told the story and her experience to the audience and after that she related it to
the reality of life. As a signal of the end of her speech, Ramona repeated about the three rounds of failure she had faced before. She also
challenged the audience to stay on the court even as a fighter or coach. To reinforces the central idea is very important to a speaker’s
speech. In her speech, Ramona said, "and even after you take a few hits, use what you learned from those previous fights, and at the end
of each round, you will remain still standing". The delivery method that the speaker use in this speech was speaking extemporaneously
which is delivery with carefully prepared and practiced in advanced. This method is a very good and effective as this method can gain more
attention of the audience because the idea come extemporaneously and spontaneously from the speaker herself. The speech mainly about
the speaker’s experience on how she found the strength in the fact of adversity throughout her life. What makes the speech by Ramona J.
Smith titled “Still Standing” a good speech is because she knows how to interact and get attention of the audience by told the audience
about her real experience on how she found strength in the facts of adversity throughout her life. Other than that, she also often asking the
questions to the audience such as “Can you think of the time that life tried to knock you down?” “Who was your toughest opponent?”. This
will make the speech feel more attractive and the audience also will give more attention to the speech because they will be wondering to
know the answer for those question. She also keeps maintaining her good voice from the speech start until to the ending and keep making
eye contact with her audience. - In conclusion, the speech video that we choose for this speech analysis that titled, “Still Standing” that
presented by Ramona J. Smith is a very good and high-quality speech. This is because, she delivers her speech about this topic very well.
She also knows how to entertain her audience that makes the audience laugh to hear her joke. By doing this, the audience will pay a full
attention to her speech and they will not get bored. The topic of her speech is also relatable to all of us and we can motivations while
watching and hearing her speech.

3% Plagiarized

https://www.amazon.com/Shine-Sistah-Ramona-J-Smith-ebook/dp/B0792XXRC9

3% Plagiarized

I married my soul mate—the love of my life, my best friend. He was fine, too. We were married for eight long, beautiful, amazing months.
You heard right—months ...

https://www.yousubtitles.com/2018-Toastmasters-World-Champion-of-Public-Speaking-Ramona-J-Smith-id-2118067

3% Plagiarized

It was like immediately after we said “I do”, the heavyweight champion came in and delivered an electrifying knockout blow to our vows.
BOOM. Divorced.

https://www.facebook.com/groups/TGIFCT/permalink/1072681152908044/

6% Plagiarized

In 2015 I competed for the first time in the International Speech Contest. I won at the club level, I won at the Area level, I won at the
Division level, then the District ...

https://tacticaltalks.com/blog/wp-content/uploads/2019/07/speech_breakdown_ramona_smith.pdf
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 FACULTY OF BUSINESS AND MANAGEMENT
ASSIGNMENT/ PROJECT DECLARATION FORM

Student’s Name : NUR AIZATUL AMIRA BT ROSLAN

Student’s ID : 2019417286 Student’s I/C No. : 010208-03-0786

COM
Program Code : 165 Part : 3 Course Code : BA118

Course :
Name OFFICE MANAGEMENT AND TECHNOLOGY

Assignment/ Due Submission

Project No. : 1 Date : 17 DEC 2020 Date : 17 DEC 2O2O

Assignment/ : CASE STUDY (SPEECH ANALYSIS REPORT)

Project Title

Lecturer’s Name : MADAM WAN MASNIEZA BINTI WAN MUSTAPHA

I hereby declare that the work in this assignment/ project was carried out in accordance with the
regulations of Universiti Teknologi MARA. It is original and is the results of my own work, unless
otherwise indicated or acknowledged as referenced work. This assignment/ project has not been
submitted to any other academic institution or non-academic institution for any degree or qualification.

I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti
Teknologi MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of my
study and exams.

I hereby declare that this assignment/ project is written by me and:

i. is a result of my own work;
ii. has not been used for another assessment at another department/ university/ university college in
Malaysia or another country;
iii. does not refer to/quote works of others or own previous writings without stating it both in the text
and in the reference list;
iv. mentions explicitly all sources of information in the reference list; and
v. will go through similarity check (Turnitin).

I am aware that disciplinary action (which may include the deduction of marks in the assignment/
project) will be taken against me if I am found to be an offender.

17 DECEMBER 2020

Date Student’s Signature

/ SAT FBM Sep 2020

 FACULTY OF BUSINESS AND MANAGEMENT
ASSIGNMENT/ PROJECT DECLARATION FORM

Student’s Name : NUR AYUNI BINTI MOHAMAD

Student’s ID : 2019437026 Student’s I/C No. : 001128-03-1178

COM
Program Code : 165 Part : 3 Course Code : BA118

Course :
Name OFFICE MANAGEMENT AND TECHNOLOGY

Assignment/ Due Submission

Project No. : 1 Date : 17 DIS 2020 Date : 17 DIS 2020

Assignment/ :
Project Title CASE STUDY: SPEECH ANALYSIS

Lecturer’s Name : MADAM WAN MASNIEZA BINTI WAN MUSTAPHA

I hereby declare that the work in this assignment/ project was carried out in accordance with the
regulations of Universiti Teknologi MARA. It is original and is the results of my own work, unless
otherwise indicated or acknowledged as referenced work. This assignment/ project has not been
submitted to any other academic institution or non-academic institution for any degree or qualification.

I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti
Teknologi MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of my
study and exams.

I hereby declare that this assignment/ project is written by me and:

i. is a result of my own work;
ii. has not been used for another assessment at another department/ university/ university college in
Malaysia or another country;
iii. does not refer to/quote works of others or own previous writings without stating it both in the text
and in the reference list;
iv. mentions explicitly all sources of information in the reference list; and
v. will go through similarity check (Turnitin).

I am aware that disciplinary action (which may include the deduction of marks in the assignment/
project) will be taken against me if I am found to be an offender.

17 DISEMBER 2020

Date Student’s Signature

/ SAT FBM Sep 2020