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    Survey Questionnaire

    Uploaded by

    Khriza Joy Salvador
    This document contains a 10 question survey about modernized indigenous foods. The survey asks about familiarity with different Filipino delicacies, preferred indigenous flavors to modernize, factors that determine budget, preferred places to buy indigenous foods, how consumer perception is formed, occasions for purchase, purchase frequency, values in customization, effects of modernization on buying perception, and how those effects could impact consumers.

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    © All Rights Reserved
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    Survey Questionnaire

    Uploaded by

    Khriza Joy Salvador
    538 views3 pages
    This document contains a 10 question survey about modernized indigenous foods. The survey asks about familiarity with different Filipino delicacies, preferred indigenous flavors to modernize, factors that determine budget, preferred places to buy indigenous foods, how consumer perception is formed, occasions for purchase, purchase frequency, values in customization, effects of modernization on buying perception, and how those effects could impact consumers.

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    SURVEY QUESTIONNAIRE

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    This document contains a 10 question survey about modernized indigenous foods. The survey asks about familiarity with different Filipino delicacies, preferred indigenous flavors to modernize, factors that determine budget, preferred places to buy indigenous foods, how consumer perception is formed, occasions for purchase, purchase frequency, values in customization, effects of modernization on buying perception, and how those effects could impact consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    538 views3 pages

    Survey Questionnaire

    Uploaded by

    Khriza Joy Salvador
    This document contains a 10 question survey about modernized indigenous foods. The survey asks about familiarity with different Filipino delicacies, preferred indigenous flavors to modernize, factors that determine budget, preferred places to buy indigenous foods, how consumer perception is formed, occasions for purchase, purchase frequency, values in customization, effects of modernization on buying perception, and how those effects could impact consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Appendix A

    Survey Questionnaire

    Name (optional):______________________________________ Age:________

    Sex: M F Status: Professional Student

    Instruction: Shade/check the circle for the choice of your answer.

    1. Which of the following Filipino delicacies are you most familiar with? (Choose only 3)
    o Arrowroot Cookies
    o Binallay Peninsula
    o Espasol de Mango
    o Isabella's Steamed Coconut Rice Cake
    o Ilocos Empanada
    o Davao Biscone
    o Otso-Siete Rosavillos
    o Wevi Biscocho de Caña
    o Bicol's Chili Ice Cream
    o Abra Masa Padrida
    o Yema X Rolls
    o Ube Cheese Pandesal
    o Ta-pa Tiny Tupig
    o Marble Loaf

    2. If they are to be modernized and/or a cake would be modernized, which indigenous flavors
    will you like the most? (Choose only 3)
    o Coconut
    o Glutinous Rice
    o Mocha
    o Cayenne peppers (chili pepper)
    o Durian
    o Ube
    o Chocolate
    o Mango
    o Strawberry
    o Vanilla
    3. What factors determine your budget to buy these modernized indigenous foods?
    o Price
    o Quality
    o After sales service

    4. Where do you prefer to buy indigenous food/s?


    o Instagram
    o Website
    o Local Bakery Shop
    o Landline Delivery
    o Food Delivery Service (Grab Food/ Food Panda)
    o Facebook
    o Others:__________________

    5. What consumer perception do you used in recognizing indigenous foods?


    o Social Media Reviews
    o Ratings/Comments
    o Surveys
    o Recommendation

    6. In what occasions will you buy these products?


    o Traditional Gatherings
    o Holidays
    o Milestone Celebrations
    o Others
    o Other:__________________

    7. How frequently will you buy these ethnic foods – both on and off premises?
    o Always
    o Sometimes
    o Never

    8. Which do you value more in buying and customizing a product?


    o Motivation and inspiration
    o Independence, taste, and character
    o Thrill, escapade, creativity, and knowledge
    o Kinship and personal preferences

    9. What is the effect of modernization in your buying perception of indigenous food?


    o Accessible
    o New Knowledge
    o Convenient
    o Open new opportunities

    10. Refer to question above. How does this effect concern you?
    o It may become extra-ordinary
    o It will open more connections
    o It will change consumers perception towards indigenous foods

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