Group 3 Driptea, Crossing Calamba

Pamantasan ng Cabuyao
College of Education, Arts and Sciences

Katapatan Subd., Banay-banay, City of Cabuyao, Laguna
MARKETING PLAN
DRIPTEA
BUSINESS OVERVIEW
Business Objective To gain and encourage customers to buy their product and
increase their profit.
Marketing To increase the sales during this time of pandemic

Objective
Campaign Goals The business is lacking of advertisement and endorsement, as

the campaign goals of the business they aim to have more
customers to gain more profit.
Market History • The Driptea is located at Crossing Calamba near

the Bus terminal, the business starts 3 years ago
along the trend of milktea businesses here in the
Philippines. It is a franchise business own by
Eleazar Delmundo that is currently having other
franchises too.
Competitive
Analysis • During this time of Pandemic, many people decided
to go on business resulting to have many competitor
of the Driptea, However many people prefer the
Driptea necause of popularity and taste that is
exeptional and differs from the other brands.
Media Analysis
• Social media has a great impact on every business
sectors and that is the best way to advertise your
product specially during this time of pandemic.
Since it is a franchise business, the name is popular
nationwide in fact that they have all social media
platforms such as Facebook, Instagram, Twitter,
Youtube, Tiktok and so on.
Purchase Drivers The Healthy drink offer by the Driptea is one of their reputation
and best known for. “your daily dose” means a healthy tea that us
enough for your health in everyday in affordable prices. They are
exceptional on taste and services they are offering.
The Business is Located on Crossing Calamba, inside the bus

terminal. Therefore, the target market of the business is none
Target Market
other than the passengers, drivers, workers, and students
however, they are now also targeting the people on their home
since it is pandemic and going outside is restricted, their primary
target customers are the one who are not in the outside.
The business is operated 3 years ago and still they are doing the
same, there are minimal problems and they are lacking of howver
Situational Analysis
because of pandemic, its economy got affected and cause for
them to have low sales and aside from that, many competitors
arise from time to time.
To be popular in the Philippines and increase its sales is one of
their goal and objectives. Furthermore, Driptea is using a enough
Brand Positioning
Fructose or sugar that your body need in a day that’s why they
Statement are known for “Your Daily Dose” tagline. They are offering a
healthy drinkd for your body in affordable price that makes them
exceptional and differs from other brands.
HOW DO WE DELIVER OUR MESSAGE TO OUR TARGET MARKET WHO GETS

THE SALE NEEDED BY THE BUSINESS?
Business Proposed Strategy Distribution Channel Success

Objectives Measure
Doing more Social media and It will allow the

advertisement of the internet business to gain
product and sell it online. more customers
since majority of
us are stay at
To Gain and home and
encourage browsing the
customers to internet is our
buy the daily lifestyle.
product and We noticed the promo It could be tangible It will help the
increase its that they are having, so and intangible business to gain
income. one of best way to platforms such as more customers
increase the number of tarpaulins, flyers and daily and achieve
customers is to apply also social media or their goal to
discounts and promo the internet. encourage more
regularly not just customers online
seasonal. since it is promo.
One of the problems of Applying training, It will help the

the business is that they seminar and meetings business to lessen
are having a low income inside the business. its expense and
and one of the reason of result them to
that is that the improper increase their
consumption of material income also.
and supplies. And in
order to minimize that, we
suggest to have a training
on employees on proper
way of using all of it.
ACTION PLAN
Acceptability Actively posting and advertising the product using the social
media platform to gain more customers.
Affordability Apply promos like piso promo and buy one get one so that it is
affordable to anyone.
Accessibility Make the store more accessible even pandemic and allow dine
in to enjoy by the customers their comforting and relaxing
place, apply clear directions on every advertisement and apply
the health protocols.
Awareness during times of pandemic one of the most important thing is
your health and customers are securing its health during this
time. Driptea is a beverages so it must be sensitive on making
other peoples beverages by applying safety and health
protocols in making it.

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Pamantasan ng Cabuyao

College of Education, Arts and Sciences

Marketing To increase the sales during this time of pandemic

Campaign Goals The business is lacking of advertisement and endorsement, as

Market History • The Driptea is located at Crossing Calamba near

The Business is Located on Crossing Calamba, inside the bus

HOW DO WE DELIVER OUR MESSAGE TO OUR TARGET MARKET WHO GETS

Business Proposed Strategy Distribution Channel Success

Doing more Social media and It will allow the

One of the problems of Applying training, It will help the

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