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    Advertisement: Grade 8/SMP2

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    archana
    This document discusses advertising and its purpose. It defines advertising as something that promotes a product, service, or idea through persuasive means. It then describes different types of advertising such as print, broadcast, outdoor, covert, and public service. The aims of advertising are outlined as increasing sales, creating brand identity, communicating product changes, introducing new products or services, and conveying socially relevant messages. Advertising is important for both businesses and society - it helps companies increase sales, build brand recognition, and compete in the market, while also educating the public on important issues.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Advertisement: Grade 8/SMP2

    Uploaded by

    archana
    31 views9 pages
    This document discusses advertising and its purpose. It defines advertising as something that promotes a product, service, or idea through persuasive means. It then describes different types of advertising such as print, broadcast, outdoor, covert, and public service. The aims of advertising are outlined as increasing sales, creating brand identity, communicating product changes, introducing new products or services, and conveying socially relevant messages. Advertising is important for both businesses and society - it helps companies increase sales, build brand recognition, and compete in the market, while also educating the public on important issues.

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    Advertisement

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    This document discusses advertising and its purpose. It defines advertising as something that promotes a product, service, or idea through persuasive means. It then describes different types of advertising such as print, broadcast, outdoor, covert, and public service. The aims of advertising are outlined as increasing sales, creating brand identity, communicating product changes, introducing new products or services, and conveying socially relevant messages. Advertising is important for both businesses and society - it helps companies increase sales, build brand recognition, and compete in the market, while also educating the public on important issues.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    31 views9 pages

    Advertisement: Grade 8/SMP2

    Uploaded by

    archana
    This document discusses advertising and its purpose. It defines advertising as something that promotes a product, service, or idea through persuasive means. It then describes different types of advertising such as print, broadcast, outdoor, covert, and public service. The aims of advertising are outlined as increasing sales, creating brand identity, communicating product changes, introducing new products or services, and conveying socially relevant messages. Advertising is important for both businesses and society - it helps companies increase sales, build brand recognition, and compete in the market, while also educating the public on important issues.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Advertisement

    Grade 8/SMP2
    What is
    advertising?

    What does the term


    “advertising” mean to
    you? What do you
    think of when you hear
    the word? What does it
    remind you of?
    Advertising: Definition
    Advertising is described as something that is
    trying to influence a person to “buy” a product,
    a service or an idea. Something that promotes a
    product, usually by emotive or persuasive
    means. Providing information, calling attention
    to, and making known something that you want
    to sell.
    Different forms of media are used for advertising
    purposes.
    There are several branches or
    types of advertising which can

    Classification of
    be used by the companies.

    Advertising
    Classification
    of Advertising
    • Print Advertising If an advertisement is printed on
    paper, be it newspapers, magazines, newsletters,
    booklets, flyers, direct mail, or anything else that
    would be considered a portable printed medium,
    then it comes under the banner of print advertising.

    • Broadcast Advertising - This type of advertising is


    very popular all around the world. It consists of
    television, radio, or Internet advertising. The ads on
    the television have a large audience and are very
    popular. The cost of the advertisement depends on
    the length of the ad and the time at which the ad
    would be appearing. For example, the prime time ads
    would be more costly than the regular ones. Radio
    advertising is not what it used to be after the advent
    of television and Internet, but still there is specific
    audience for the radio ads too. The radio jingles are
    quite popular in sections of society and help to sell
    the products.
    • Outdoor Advertising Outdoor advertising is a broad
    term that describes any type of advertising that
    reaches the consumer when they are outside.
    Outdoor advertising is a mass-market medium. It is
    better used for broad messages, branding and
    support campaigns.
    Covert Advertising: Covert advertising
    refers to when a product or brand is
    embedded in entertainment and media. It
    uses undercover tactics turning
    entertainment into an extended advert. It
    raises brand or name image making it more
    recognizable and memorable to the target
    audience.
    Public Service Advertising - 
    As evident from the title itself, such
    advertising is for the public causes.There are
    a host of important matters such as AIDS,
    political integrity, energy conservation,
    illiteracy, poverty and so on all of which need
    more awareness as far as general public is
    concerned.This type of advertising has
    gained much importance in recent times and
    is an effective tool to convey the message.
    Purpose The general purpose of advertisement
    is to “sell” something, but what else?
    Advertising is important for the seller and
    companies producing the products
    Yes, advertising plays very important role for the
    Aims of producers and the sellers of the products, because
    §Advertising helps increasing sales

    advertising §Advertising helps producers or the companies to know their


    competitors and plan accordingly to meet up the level of
    competition.
    §If any company wants to introduce or launch a new product
    in the market, advertising will make a ground for the product.
    Advertising helps making people aware of the new product so
    that the consumers come and try the product.
    §Advertising helps creating goodwill for the company and
    Aims of advertising: gains customer loyalty after reaching a mature age.
    §The demand for the product keeps on coming with the help
    • to increase the sales of a product or service. of advertising and demand and supply become a never
    ending process.
    • to create or maintain a brand identity.
    • to communicate a change in an existing product Advertising is important for the society
    line.
    • to introduce a new product or service. Advertising helps educating people. There are some
    social issues also which advertising deals with like
    • to convey socially relevant messages. child labour, liquor consumption, girl child killing,
    smoking, family planning education, etc. thus,
    advertising plays a very important role in society.

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