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    Adidas

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    Jeisson Vargas
    Adidas AG is a multinational corporation founded in Germany that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. Adidas was started in 1924 by brothers Adolf and Rudolf Dassler under the name Dassler Brothers Shoe Factory. Following a rift between the brothers, Adolf created Adidas in 1949 while Rudolf started Puma. Adidas is known for its three stripe logo and has tried to generate brand loyalty through lines like Adidas Performance, Adidas Originals, and collaborations like its Y-3 line with designer Yohji Yamamoto.

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    Adidas

    Uploaded by

    Jeisson Vargas
    25 views3 pages
    Adidas AG is a multinational corporation founded in Germany that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. Adidas was started in 1924 by brothers Adolf and Rudolf Dassler under the name Dassler Brothers Shoe Factory. Following a rift between the brothers, Adolf created Adidas in 1949 while Rudolf started Puma. Adidas is known for its three stripe logo and has tried to generate brand loyalty through lines like Adidas Performance, Adidas Originals, and collaborations like its Y-3 line with designer Yohji Yamamoto.

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    Adidas AG is a multinational corporation founded in Germany that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. Adidas was started in 1924 by brothers Adolf and Rudolf Dassler under the name Dassler Brothers Shoe Factory. Following a rift between the brothers, Adolf created Adidas in 1949 while Rudolf started Puma. Adidas is known for its three stripe logo and has tried to generate brand loyalty through lines like Adidas Performance, Adidas Originals, and collaborations like its Y-3 line with designer Yohji Yamamoto.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views3 pages

    Adidas

    Uploaded by

    Jeisson Vargas
    Adidas AG is a multinational corporation founded in Germany that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. Adidas was started in 1924 by brothers Adolf and Rudolf Dassler under the name Dassler Brothers Shoe Factory. Following a rift between the brothers, Adolf created Adidas in 1949 while Rudolf started Puma. Adidas is known for its three stripe logo and has tried to generate brand loyalty through lines like Adidas Performance, Adidas Originals, and collaborations like its Y-3 line with designer Yohji Yamamoto.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Adidas AG (German: [ˈʔadiˌdas] AH-dee-DAHS; stylized as ɑdidɑs since 1949[3]) is a

    multinational corporation, founded and headquartered in Herzogenaurach, Germany,


    that designs and manufactures shoes, clothing and accessories. It is the largest
    sportswear manufacturer in Europe, and the second largest in the world, after Nike.[4]
    [5] It is the holding company for the Adidas Group, which consists of the Reebok
    sportswear company, 8.33% of the German football club Bayern Munich, and
    Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was
    listed at €21.915 billion.[2]

    The company was started by Adolf Dassler in his mother's house; he was joined by his
    elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler
    assisted in the development of spiked running shoes (spikes) for multiple athletic
    events. To enhance the quality of spiked athletic footwear, he transitioned from a
    previous model of heavy metal spikes to utilising canvas and rubber. Dassler
    persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936
    Summer Olympics. In 1949, following a breakdown in the relationship between the
    brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas'
    business rival.[1]

    Adidas' logo is three stripes, which is used on the company's clothing and shoe
    designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish
    sports company Karhu Sports, became so successful that Dassler described Adidas as
    "The three stripes company".
    Like other sports brands, such as Nike and Puma, Adidas has tried to generate loyalty
    in the devices using various strategies. During the 1990s, dividing the brand into three
    main groups or lines, each with a different approach: "Adidas Performance" was what
    is necessary to maintain devotion to the athlete; "Adidas Originals" was designed to
    focus on the brand's designs that have remained as icons of its style in popular life,
    and "Style Essentials", designed for the field of fashion; The main collection of this
    group is “Adidas Y-3”, a collaboration between the German company and the
    renowned Japanese fashion designer Yohji Yamamoto (the “Y” represents Yamamoto
    and the “3” represents the three stripes of Adidas).

    In January 2015, Adidas launched the first mobile application in the footwear industry.
    The application allows consumers to have access to an online store where they can
    book limited edition sneakers of the brand through the use of geo-oriented technology.
    On March 24, 2015, Adidas and McDonald unveiled the McDonald 2015 All-American
    uniforms: for the third consecutive year, players would wear short-sleeved shirts, made
    of the same lightweight and breathable material as those used in the NBA. In August of
    that same year, Adidas acquired the fitness technology company, Runtastic, for
    approximately $ 240 million.

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