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    Adidas

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    nanda
    Adidas was founded in the 1920s in Germany by Adolf "Adi" Dassler. In the 1930s, Adi convinced Jesse Owens to wear his shoes, boosting their popularity after Owens' wins at the 1936 Olympics. In 1947, a rift developed between Adi and his brother Rudolf, who left to form Puma. This created a fierce rivalry between the two brands. Adidas' first logo was created by Adi in 1949 and featured three stripes representing the brand. Over time the logo evolved, with a trefoil logo introduced when expanding to apparel and a "performance logo" created in 1990 featuring three stripes in the shape of a mountain. Adidas has also done notable collaborations with designers

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    Adidas

    Uploaded by

    nanda
    45 views3 pages
    Adidas was founded in the 1920s in Germany by Adolf "Adi" Dassler. In the 1930s, Adi convinced Jesse Owens to wear his shoes, boosting their popularity after Owens' wins at the 1936 Olympics. In 1947, a rift developed between Adi and his brother Rudolf, who left to form Puma. This created a fierce rivalry between the two brands. Adidas' first logo was created by Adi in 1949 and featured three stripes representing the brand. Over time the logo evolved, with a trefoil logo introduced when expanding to apparel and a "performance logo" created in 1990 featuring three stripes in the shape of a mountain. Adidas has also done notable collaborations with designers

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    Adidas was founded in the 1920s in Germany by Adolf "Adi" Dassler. In the 1930s, Adi convinced Jesse Owens to wear his shoes, boosting their popularity after Owens' wins at the 1936 Olympics. In 1947, a rift developed between Adi and his brother Rudolf, who left to form Puma. This created a fierce rivalry between the two brands. Adidas' first logo was created by Adi in 1949 and featured three stripes representing the brand. Over time the logo evolved, with a trefoil logo introduced when expanding to apparel and a "performance logo" created in 1990 featuring three stripes in the shape of a mountain. Adidas has also done notable collaborations with designers

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    45 views3 pages

    Adidas

    Uploaded by

    nanda
    Adidas was founded in the 1920s in Germany by Adolf "Adi" Dassler. In the 1930s, Adi convinced Jesse Owens to wear his shoes, boosting their popularity after Owens' wins at the 1936 Olympics. In 1947, a rift developed between Adi and his brother Rudolf, who left to form Puma. This created a fierce rivalry between the two brands. Adidas' first logo was created by Adi in 1949 and featured three stripes representing the brand. Over time the logo evolved, with a trefoil logo introduced when expanding to apparel and a "performance logo" created in 1990 featuring three stripes in the shape of a mountain. Adidas has also done notable collaborations with designers

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 3

    By : Faika, Nabila, Ica, and Zara

    Adidas
    History of Adidas
    Adidas was founded by Adolf ‘’Adi’’ Dassler in the 1920s in Herzogenaurach,
    Bavaria, Germany. He began making shoes in his mother’s laundry room. In
    July 1924, his brother, Rudolf, joined the business, starting up Dassler Brothers
    Shoe Factory. In the 1936 Olympics, Adi convinced US athlete Jesse Owens to
    wear his shoes. Because of Owens’ wins, his shoes began gaining popularity.
    Unfortunately, in 1947, Adi and Rudolf’s relationship had broken down, so
    Rudolf left the business. Rudolf then founded another shoe brand, Ruda, now
    known as Puma.

    This led to a fierce rivalry between the two companies, and leading to the
    town of Herzogenaurach divided on the issue. Not only that, Puma paid lots of
    athletes to wear their footwear. Adi was so enraged he banned one of the
    athletes.
    The Logo
    The first logo for Adidas was invented by Adolf ‘’Adi’’ Dassler and was the
    first to use it on shoes in 1949. The name ‘’adidas’’ came from his name.
    Dassler created a symbol that could be instantly recognized when athletes
    used his shoes in sporting events. He emphasized associations with the slogan
    “brand with 3 strips”.
    The first logo :

    When Adidas expanded into the leisure and apparel markets, its famous the
    trefoil logo was developed. The mark was chosen from more than 100 ideas
    put forward. While it still included the three stripes, its three-leaf shape is
    meant to represent the main landmasses of the Americas, Europe and Africa,
    and Asia respectively. The intersecting lines across the three forms signify
    diversity.
    The second logo :
    With the trefoil a fashion success, a new logo was needed for sporting
    products. Originally crafted by creative director Peter Moore in 1990, the
    performance logo was initially used on the company's Equipment range of
    sporting goods. The three stripes come directly from those seen on early
    Adidas sports shoes, but also form the shape of a mountain, which represents
    the challenges athletes face.
    The third and final logo :

    Collaborations
    Adidas has done several collaborations with well known designers, including
    Jeremy Scott, Alexander Wang, and Raf Simons. They have also reached out to
    several celebrities, such as Kanye West, Pharrell Williams, and Stan Smith to
    create some of the company's most notable and coveted pieces.
    On 14 February 2015, Kanye West collaborated with Adidas to create the first
    pair of Yeezys, eventually leading to his own clothing line which would
    transform the lifestyle and streetwear industry.

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