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    Franchising

    Uploaded by

    Joel Christian Mascariña
    The document discusses the key differences between franchising and licensing, with franchising providing ongoing business support and branding using the franchisor's name, while licensing typically does not provide support or use the licensor's name. It also provides recommendations for a French cosmetics company licensing its products in Asia, such as performing commercial risk analyses of potential licensees to evaluate their financials, reputation, business history, and management. An American pizza company seeking Dutch franchisees should select those with sufficient financial resources and experience to fulfill commitments and the ability and dedication to support a long-term business venture.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Franchising

    Uploaded by

    Joel Christian Mascariña
    123 views2 pages
    The document discusses the key differences between franchising and licensing, with franchising providing ongoing business support and branding using the franchisor's name, while licensing typically does not provide support or use the licensor's name. It also provides recommendations for a French cosmetics company licensing its products in Asia, such as performing commercial risk analyses of potential licensees to evaluate their financials, reputation, business history, and management. An American pizza company seeking Dutch franchisees should select those with sufficient financial resources and experience to fulfill commitments and the ability and dedication to support a long-term business venture.

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    The document discusses the key differences between franchising and licensing, with franchising providing ongoing business support and branding using the franchisor's name, while licensing typically does not provide support or use the licensor's name. It also provides recommendations for a French cosmetics company licensing its products in Asia, such as performing commercial risk analyses of potential licensees to evaluate their financials, reputation, business history, and management. An American pizza company seeking Dutch franchisees should select those with sufficient financial resources and experience to fulfill commitments and the ability and dedication to support a long-term business venture.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    123 views2 pages

    Franchising

    Uploaded by

    Joel Christian Mascariña
    The document discusses the key differences between franchising and licensing, with franchising providing ongoing business support and branding using the franchisor's name, while licensing typically does not provide support or use the licensor's name. It also provides recommendations for a French cosmetics company licensing its products in Asia, such as performing commercial risk analyses of potential licensees to evaluate their financials, reputation, business history, and management. An American pizza company seeking Dutch franchisees should select those with sufficient financial resources and experience to fulfill commitments and the ability and dedication to support a long-term business venture.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Apply Learning Module # 2 Unit # 2

    1. What are differences between franchising and licensing?...Luisa

    Franchising
    ● The franchisee uses the franchising organization’s name to identify itself.
    ● The franchisee receives training, marketing and other forms of business support from
    the franchising organization on an ongoing basis.
    ● The franchisee will usually offer only the products and services authorized by the
    franchising organization.

    Licensing
    ● The licensee usually does not identify itself using the licensing organization’s name.
    ● The licensing organization will often not provide business support to the licensee and
    will only provide training as agreed in the initial contract.
    ● The licensee might deal with a range of products and services in addition to the
    licensed ones.

    2. A French cosmetics and bath product company is beginning to license its products in
    areas of Asia. What are four things it should do to prepare for this new venture?...Luisa

    Organizations should perform a commercial risk analysis on all potential licensees. This will
    help to determine their:

    ● Financial situation
    ● Reputation in the local and international marketplace
    ● Business history
    ● Quality of management

    3. An American pizza company is seeking out new franchisees in the Netherlands. What are
    two selection criteria it might identify for the new franchisees? M.D

    Firstly, An American pizza organization can search out the new franchisees with deciding
    and organize its determination models dependent on its item or administration in the
    Netherlands. To begin with, they might distinguish for the new franchisees that it has enough
    budgetary assets and experience to satisfy its commitments. At that point, the new
    franchisee has the capacity and ability to contribute time and vitality into another endeavor.
    It is critical to exhibit the new franchisee through past conduct and the capacity to resolve to
    long haul techniques.
    Secondly, they can examine the potential Franchisees cautiously to guarantee an effective
    endeavor for all gatherings. An American pizza organization ought to play out a business
    hazard examination on all potential franchisees/licensees. This will assist with deciding their
    monetary circumstance, business history, notoriety in the nearby and worldwide commercial
    center, and nature of the executives. Likewise, it is fundamental to guarantee potential
    franchisees don't have any current business connections that could make an irreconcilable
    circumstance.
    Extended Learning

    1. Using your own organization, or an organization of your choosing, identify a franchising or


    licensing opportunity and a foreign target market. Develop a visually appealing and
    culturally-appropriate franchisee/ licensee package that includes branding, the delivery
    system and the support/training to be provided. Mandeep

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