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    FQ1 1

    Uploaded by

    shaira alliah de castro
    This document contains statements about marketing, sales, and business concepts. It presents statements and identifies whether they are true or false. Several statements are identified as false, including ones about production networks, integrated marketing communications, and a missionary salesperson. Other statements identified as true include ones about ethical service, auto suggestion, and the purpose of presentations being to help the customer.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    FQ1 1

    Uploaded by

    shaira alliah de castro
    56 views1 page
    This document contains statements about marketing, sales, and business concepts. It presents statements and identifies whether they are true or false. Several statements are identified as false, including ones about production networks, integrated marketing communications, and a missionary salesperson. Other statements identified as true include ones about ethical service, auto suggestion, and the purpose of presentations being to help the customer.

    Original Title

    FQ1_1.docx

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    This document contains statements about marketing, sales, and business concepts. It presents statements and identifies whether they are true or false. Several statements are identified as false, including ones about production networks, integrated marketing communications, and a missionary salesperson. Other statements identified as true include ones about ethical service, auto suggestion, and the purpose of presentations being to help the customer.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    56 views1 page

    FQ1 1

    Uploaded by

    shaira alliah de castro
    This document contains statements about marketing, sales, and business concepts. It presents statements and identifies whether they are true or false. Several statements are identified as false, including ones about production networks, integrated marketing communications, and a missionary salesperson. Other statements identified as true include ones about ethical service, auto suggestion, and the purpose of presentations being to help the customer.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    A firm’s products move from the manufacturer to the final user through a series

    of institutions called a production network.

    False

    Integrated marketing communications involves coordinating only paid


    personal communications.

    False

    Simile is an implied comparison that uses a contrasting word or phrase to evoke a


    vivid image.
    False

    Ethical service builds true relationships.


    True

    m
    er as
    Salespeople typically spend less than half their time face-to-face selling

    co
    and servicing accounts.

    eH w
    False

    o.
    rs e
    Because opposites attract, salespeople should avoid matching their
    ou urc
    prospects communication style.

    False
    o
    aC s

    As a missionary salesperson, Joshua would represent a large ethical


    vi y re

    drug manufacturer and call on physicians to explain the benefits to them of


    prescribing his firm’s product for their patients.

    False
    ed d
    ar stu

    Auto suggestion is one that suggest prospect to buy your product.

    False
    is

    Presentation provide knowledge via features, advantages, and benefits of your


    product, marketing plan, and business proposition.
    Th

    True

    The purpose of presentation is to sell your product to your customer – to help him.
    sh

    True

    This study source was downloaded by 100000766518432 from CourseHero.com on 12-02-2021 21:55:33 GMT -06:00

    https://www.coursehero.com/file/99245126/FQ1-1docx/
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