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Interview 1

A. Effect of COVID 19 on your business?

1. How has your business been affected by COVID 19?

We almost shut down. Travel and hospitality were among the hardest-hit

sectors as people stayed indoors and self-isolated to maintain social distancing

and slow the spread. Our financial position was the worst hit as we had to lay

off some employees while the rest had to contend with half pay throughout

2020.

2. How has COVID-19 affected employment at your organisation?

Since we had to lay off some of our employees, we now face staff shortages as

we begin the post-recovery period. International travel is still hugely impacted, yet

most of our employees were from different countries. Therefore, we have been forced

to work with the current staff to hope for better future-more customers and relaxed

travel measures.

3. How much longer do you expect disruption to the hospitality sector to last?

It is really difficult to give it a definite number, but it will take a couple of years

to get to our previous highs. However, there is some action towards the right direction

as bookings from corporate clients start tripling in unlike 2020. I would say the

vaccine is helping people feel safe to go about their businesses, and we are hoping by

year's end to have better results. A lot has been done to regain the new normal,

including vaccinating people, but newer variants that keep emerging are slowing both

the processes and recovery down. This is not good for business as it disrupts

consumer behaviour, as seen in our corporate clients, who prefer online meetings to

face-to-face meetings.

B. Hotel Resilience Mechanisms


4. What plans do you have to ensure your employees are highly engaged

(satisfied and committed) post COVID?

Being a customer-centred industry, employees are the most valuable assets as

they regularly interact with customers. Our employees had to contend with half-pay,

and others had to lose their jobs in addition to the financial hardships of 2020. We,

therefore, aim to ensure they have emotional support through counselling and

financial incentives to ensure they have provision.

5. What is the hotel doing to comply with COVID 19 guidelines?

COVID 19 demands cleanliness, and before the pandemic, our hotel has always

committed to the highest levels of cleanliness. This would mean we only need to

comply with COVID19 protocols-social distancing, wearing masks, sanitising and

temperature checks. However, we have gone the extra mile to ensure our customers

are better protected by training our staff on safety measures, implementing electronic

processes to minimise contact, and providing a resident doctor in case of emergencies.

6. What are your plans to arrive at the new normal in the hospitality sector?

We were hugely impacted by the government measures of lockdowns and social

distancing. However, as the regulations relax following the vaccinations, we

encourage customers to visit our establishment. In this regard, we will be offering

price discounts to factor in the hard economic situation while ensuring we adhere to

COVID 19 protocols to provide a safe environment for our customers.

7. How has your marketing and communication been impacted by COVID 19?

Our marketing and communications have hugely been impacted as

COVID 19 led to changes in consumer behaviour. Our customers resorted to

eating in and online platforms for home delivery. We had to restructure our
marketing to focus on home deliveries while our communications were hugely

focused on social media platforms. On the other hand, in-house

communication was reverted to emails, websites and internal networks.

C. Government Interventions

8. What are your views on government intervention linked to COVID 19, including

lockdown, requirements for social distancing and vaccinations?

These lockdowns were a death sentence to the travel and hospitality industry,

even though they were a necessary evil. However, lockdowns and social distancing

were vital in slowing the spread of the virus, thus saving lives. On the other hand, I

am delighted with the pace at which we got a vaccine as it enables people to regain

normalcy, thus providing some hope for December festivities.

9. What are your views on fiscal and budgetary measures announced for the economic

recovery of the hospitality sector?

The hospitality sector was among the worst hit, and the fiscal and

budgetary measures will be vital in ensuring we remain afloat. However, we

need to ensure our survival to regain normalcy, people coming back to our

establishments, and relaxation of travel measures. We need people back in

hotels.

10. What are the other measures that the government could put in place to support the

hospitality sector?

The government has a wide reach and should factor in advertising support to

reassure customers. The fastest way of building customer traffic is by government

encouraging citizens to go about their lives in addition to our efforts since word from

the government is more reassuring.


Interview 2
A. Effect of COVID 19 on your business?

1. How has your business been affected by COVID 19?

COVID came about with lockdowns, social distancing and uncertainty,

which hugely impacted spending. This hugely impacted our operations as

people stayed indoors and meetings resorted to online platforms. We felt the

biggest impact of the pandemic in 2020 when we had to stop our services and

even send some staff home due to the financial losses we were experiencing.

2. How has COVID-19 affected employment at your organisation?

The pandemic came with adverse financial impacts as our customers

stayed home and resorted to online platforms. This meant losses and no work;

thus, we had to furlough most of our staff until we gain some footing.

However, those staff still enjoy some benefits, including medical cover and

are currently working in shifts to enable them to meet their needs.

3. How much longer do you expect disruption to the hospitality sector to last?

Well, I wish I knew the exact time as it would help a lot in future planning.

However, the travel and hospitality sectors were the worst hit with the pandemic, and

as such, it will take time for businesses to reposition. However, the government's

interventions to regain normalcy are going a long way, as we can see traffic following

the mass vaccinations. Despite the emergence of new variants, people are slowly

regaining normalcy thanks to the vaccines, which is good for business. We are hoping

the December festivities will give us a good start to regaining normalcy and, in a few

years, maybe attain our previous highs.

B. Hotel Resilience Mechanisms


4. What plans do you have to ensure your employees are highly engaged

(satisfied and committed) post COVID?

The hospitality industry heavily relies on its employees, who have gone through a

lot following the pandemic. We have plans to incorporate therapy and counselling

sessions to ensure employees regain the needed mindset. Besides the emotional

imbalances, the pandemic also came with a wave of financial challenges that our

employees also faced. To this end, we have revisited our terms of service to empower

employees to earn more if they are committed.

5. What is the hotel doing to comply with COVID 19 guidelines?

Our hotel is customer-centred, and currently, everyone's interest is in ensuring

they are safe from COVID 19. This means maintaining distance, checking

temperature before admission, disinfecting customers and wearing masks. For

lodging customers, each room will be offered hand sanitisers, and the room and all

linens will be disinfected after each visit. We ensure all these protocols are observed

in our establishments.

6. What are your plans to arrive at the new normal in the hospitality sector?

Besides the safety measures, there is a need for an economic up-surge to enable

customers to afford our services. From our side, we have ensured we adhere to

COVID 19 safety protocols and guarantee our guests a safe and memorable stay. To

ensure we support our customers in this crisis, we have hugely discounted our prices

to accommodate everyone given the hard financial times.

7. How has your marketing and communication been impacted by COVID 19?
Given the changes in consumer behaviour following the pandemic, many

have resorted to online platforms and eating-in. To ensure we still meet their

needs, we resorted to home delivery of food products, which meant

restructuring our Marcomms plan. Unlike in the past, we have heavily

invested in online platforms such as social media to connect with our

customers. On the other hand, in-house communication is strictly through

email, our website and networks.

C. Government Interventions

8. What are your views on government intervention linked to COVID 19,

including lockdown, requirements for social distancing and vaccinations?

Lockdowns and social distancing were the hugest adverse impacters on

businesses in our industry. However, they are a necessary evil as the focus is

on saving lives above anything else. Notably, they have been effective in

reducing the flow of the virus and saving lives at large, more so the vaccines.

9. What are your views on fiscal and budgetary measures announced for the

economic recovery of the hospitality sector?

The pandemic hit many industries, and the government is trying to ensure

they get back on their feet. The government stimulus is effective in this regard

as they provide financial support. However, there is a need to build awareness

on regaining normalcy to ensure people come to hotels; if not, the stimulus

will be less impactful.

10. What are the other measures that the government could put in place to

support the hospitality sector?

The biggest help the government can provide is advertising support to

reassure people are informed that it is safe to travel and go out. Our business is
entirely dependent on customers and the travel industry. If the government can

boost travel, we may have achieved normalcy faster.

Interview 3

A. Effect of COVID 19 on your business?

1. How has your business been affected by COVID 19?

COVID 19 brought us to our knees. Never before have we been forced to

close our doors since we opened them. We lost part of our family-staff, as we

could not afford to keep them on board following the financial crisis we were

in throughout 2020 due to the pandemic.

2. How has COVID-19 affected employment at your organisation?

The biggest impact on employment was losing dedicated and qualified

staff, most of whom were international employees. Following the relaxed

measures due to the vaccine, we would love to have our staff back, but travel

restrictions cannot allow. We are low in operating capital to hire new staff and

take them through our costly quality processes.

3. How much longer do you expect disruption to the hospitality sector to last?

Well, I cannot put a definite number to it, but I would say a couple of years

before regaining our previous highs. However, the vaccine has prompted action in the

right direction as people start going about their businesses as usual. Despite the new

variants, a big chunk of people are vaccinated, and the number is lower and lower

every day, meaning we may resume normalcy by the end of 2022 and regain our

previous highs, maybe in two to three years.

B. Hotel Resilience Mechanisms


4. What plans do you have to ensure your employees are highly engaged

(satisfied and committed) post COVID?

The pandemic brought with it mental issues due to the emotional and financial

challenges that people experience. Despite our staff being highly trained, this mental

state can hugely impact our bottom line since employees engage directly with

customers. Therefore, we will focus on their emotional state through counselling and

increase opportunities for financial incentives.

5. What is the hotel doing to comply with COVID 19 guidelines?

Clean hotels attract customers, and we boast of being among the cleanest in the

city. Coincidentally, besides the COVID 19 protocols, which we strictly adhere to,

cleanliness is among the key factors in reducing the spread. In addition to the constant

disinfection, we have reduced our contact ratio with menus, payment, and surfaces

like doors.

6. What are your plans to arrive at the new normal in the hospitality sector?

We have survived a tough 2020, and now we begin to see some traffic. We

acknowledge that the pandemic came with mental, emotional and financial challenges

and thus factor all these aspects to provide our customers with a get-away space. We

aim to take our customers' minds off things while on our premises, reduce their

worries and ensure they just enjoy the moment.

7. How has your marketing and communication been impacted by COVID 19?

Our marketing and communication plans have hugely been impacted since

we cannot rely on physical marketing. We had to restructure our target market

following the travel restrictions and change our communication plan to reflect

the change in consumer behaviour to online platforms.


C. Government Interventions

8. What are your views on government interventions linked to COVID 19,

including lockdown, requirements for social distancing and vaccinations?

These interventions substantially impacted our operations to the point of

closing, and when we opened, we could only do maybe a quarter house.

However, I do believe it is because of these interventions that the virus was

adequately contained. If it were not for these measures, who knows, maybe we

would still be closed.

9. What are your views on fiscal and budgetary measures announced for the

economic recovery of the hospitality sector?

The financial stimulus will go a long way to cushion us for a few months;

however, we need traffic. We need people to go back to eating out, travelling.

In this regard, I think the government programs that encourage people to

regain their normal lives is failing.

10. What are the other measures that the government could put in place to

support the hospitality sector?

Despite the lifeline provided by the government in 2020, there is still

room for more, and we do need more. I would recommend that the

government provide additional restrictions grants to ensure we can, in turn,

run our operation and support our employees who are going through a hard

time. Above all, I would employ the government to upscale destination

marketing as we need customers above the financial incentives to regain our

footing.

Interview 4
A. Effect of COVID 19 on your business?

1. How has your business been affected by COVID 19?

Like any other organisation, we faced significant challenges that slowed

down our operations. We had to close down the business at some point when

lockdown rules forced the majority of our customers to stay home. Currently,

we are determined to remain in operation despite a long time we will take to

achieve our goals.

2. How has COVID-19 affected employment at your organisation?

We laid off most of our staff and retained a few who could run the hotel.

At first, we made them work half the hours they initially worked to cut their

salaries, but eventually, we had to send them on compulsory leave as things

got worse. Unfortunately, most of them found other ways of making a living

and cannot come back. We, therefore, lost some very competent, most trusted

employees.

3. How much longer do you expect disruption to the hospitality sector to last?

We cannot tell exactly how long, but we are braced to deal with the disruption for

a couple of years. However, the vaccine might expedite the recovery to our previous

highs.

B. Hotel Resilience Mechanisms

4. What plans do you have to ensure your employees are highly engaged

(satisfied and committed) post COVID?

We have the employees interests at heart, and we have revised terms of service to

ensure our employees are fully engaged and attract more skilled personnel.

5. What is the hotel doing to comply with COVID 19 guidelines?


Our hotel is committed to ensuring cleanliness during the COVID 19 period.

Disinfection measures have been put in place in all areas, and we strictly follow the

WHO guidelines on COVID 19 as advised by the ministry of health.

6. What are your plans to arrive at the new normal in the hospitality sector?

I think we will depend on consumer confidence after vaccination for the full

resumption of normalcy. We are also highly dependent on the country's economy

because individuals need finances to afford our services.

7. How has your marketing and communication been impacted by COVID 19?

Marketing through roadshows and direct interaction with clients has not

been possible since the pandemic started, and we now solely depend on

internet advertising. Since then, we have experienced delays in customer

feedback.

C. Government Interventions

8. What are your views on government intervention linked to COVID 19,

including lockdown, requirements for social distancing and vaccinations?

Locking down businesses to contain the virus was necessary but hazardous. We

almost could not reopen after closing our business because some operations were

maintained, like the security services that still required funding when we were not

making any profits.

9. What are the other measures that the government could put in place to

support the hospitality sector?

I think support in advertising to reassure travellers that our hotels are a

safe place. Remember when no one wanted to visit Haiti until the president of
the United States and his family visited to reassure the world that the water

there was safe again (giggles). That will be nice.

Interview 5

A. Effect of COVID 19 on your business?

1. How has your business been affected by COVID 19?

To be honest, the COVID 19 pandemic was a nightmare. Our sector was

the most affected. No one knows how long it will take to recover. We are

trying to adjust to the new normal as we try twice as hard to achieve our goals

because we are not giving up soon, and we are determined to embrace better

days.

2. How has COVID-19 affected employment at your organisation?

Our employees were somehow lucky because, unlike other organisations,

we tried as much as possible to stay in touch and provide them with essential

benefits like medical covers. When we resumed operation, we prioritised the

hardworking employees.

3. How much longer do you expect disruption to the hospitality sector to last?

That is a good question (giggles). Anyway, I do not think I can tell exactly how

long, but it will take longer than we expected. However, I can tell we are headed in

the right direction because the number of bookings is rising.

B. Hotel Resilience Mechanisms


4. What plans do you have to ensure your employees are highly engaged

(satisfied and committed) post COVID?

The hotel tries its best to care for the employees even during the bad times;

therefore, we have developed a strong relationship that makes them happy and

committed to working for us.

5. What is the hotel doing to comply with COVID 19 guidelines?

Our hotel has many electrostatic sprayers, hand sanitisers and plenty of running

taps in various stations to enhance cleanliness during the COVID 19 pandemic. We

have trained our staff to spread awareness about the COVID 19 guidelines in case a

client forgets.

6. What are your plans to arrive at the new normal in the hospitality sector?

Well, that is a difficult question (laughs). It all depends on the government and

the individuals. We can see that some people have no confidence in the vaccination

while others propose getting vaccinated. Once everyone is vaccinated and is confident

that life can go on like before, then that is when we can arrive at the new normal.

7. How has your marketing and communication been impacted by COVID 19?

Generally, our networks are playing a vital role. We have a website that

we use to relay information to our clients. The only challenge we face is

delayed feedback.

8. What are the other measures that the government could put in place to

support the hospitality sector?

It would be appropriate if the government factors in an immigration policy to

reverse the losses witnessed in the previous years.

9. Any other comments


Well, I do not think there is much to say, but we are prepared to work hard and

maintain good intentions for the success of our industry during the good and bad

times.

Interview 6

A. Effect of COVID 19 on your business?

1. How has your business been affected by COVID 19?

Our business was affected big time. We experienced many cancellations

during the pandemic and that only meant huge losses. We were required to

adjust our expectations as fast as possible and remain optimistic about trying

as hard as possible to stay above the water.

2. How has COVID-19 affected employment at your organisation?

At the peak of the COVID 19 pandemic, employees had to endure pay

cuts and even job losses, but we tried to let them understand that we are in this

together and would celebrate at the end of the fight. When we opened, we

prioritised them while hiring, and we only replaced those who did not show

up.

3. How much longer do you expect disruption to the hospitality sector to last?

I find it hard to state a definite number. Let us say a couple of years. Unlike

2020, we have a good number of bookings, which means there is hope for better days
ahead. The number of people turning up for vaccinations is also a good sign, and

lockdowns may not happen again.

B. Hotel Resilience Mechanisms

4. What plans do you have to ensure your employees are highly engaged

(satisfied and committed) post COVID?

Our employees are our priority; therefore, we make sure to take care of their

needs and mental health at all times. We also plan to be more transparent regarding

how the pandemic is affecting the business.

5. What is the hotel doing to comply with COVID 19 guidelines?

Since the commencement of our business, we have always been

committed to cleanliness; therefore, the presence of the pandemic does not

pose a big challenge. Our hotel has enough equipment to ensure that

everybody keeps clean and sanitised.

6. How has your marketing and communication been impacted by COVID 19?

Social medial platforms have helped so much to communicate with our

clients and inform them about our products. The challenge with online

advertising has been not being able to convince and create better relationships

through face to face interactions.

C. Government Interventions

7. What are your views on government intervention linked to COVID 19, including

lockdown, requirements for social distancing and vaccinations?

Since most people are responding well to vaccines, lockdowns are

unnecessary because they hurt the business. Without lockdowns, social

distancing will not be a problem.


8. What are the other measures that the government could put in place to

support the hospitality sector?

The government should support the industry by reassuring the people that

containment measures are in place to protect their lives.

10. Any other comments

We are up to the challenge, and hopefully, we will achieve our highs sooner than

expected.

Interview 7

A. Effect of COVID 19 on your business?

1. How has your business been affected by COVID 19?

Our hotel was very much affected by the COVID 19 pandemic, just like many

other organisations. Our management had to trim pay for all employees and had them

work for fewer hours. However, I believe we will achieve our goals even if it takes a

long time.

2. How has COVID-19 affected employment at your organisation?

At the peak of COVID 19, we experienced a high redundancy rate and sent some

of our staff on unpaid leave. Unfortunately, when we started re-hiring hardworking

employees to power our business, some of them did not return to work.

3. How much longer do you expect disruption to the hospitality sector to last?
It is difficult to predict, but we are likely to experience disruptions for the rest of

2021 and 2022. We may have less disruption in 2022, and hopefully, by 2023,

everything will be okay.

B. Hotel Resilience Mechanisms

4. What plans do you have to ensure your employees are highly engaged (satisfied

and committed) post COVID?

We have established programmes to recognise employee performance and award

them accordingly. We are getting positive feedback from nearly all the members, and

we are keen to take care of their Mental health and support all our employees in every

possible way.

5. What is the hotel doing to comply with COVID 19 guidelines?

We are strictly following government guidelines and restrictions to protect our

staff and clients. We are also keen on the overall cleanliness of the hotel. Clean and

COVID 19 secure rooms are now our priority for the safety and comfort of our guests.

We try in every possible way to make sure guests feel safe staying with us.

6. What are your plans to arrive at the new normal in the hospitality sector?

We have programs in place to enable the hotel to stay in touch with the current

trends. The new normal highly depends on government measures and ensuring we

provide the customer with a safe environment. Based on the current traffic, the

vaccination is doing more than protecting people from the virus. It is building a safe

space as consumers are growing more confident to seek out services.

7. How has your marketing and communication been impacted by COVID 19?
Generally, we have repackaged our products and added more complementary

offers. We are now actively sending information through emails, websites and other

social media networks to keep in touch with our customers.

C. Government Interventions

8. What are your views on government intervention linked to COVID 19, including

lockdown, requirements for social distancing and vaccinations?

The government intervened in the best way possible, although Lockdowns

affected our hotel the most. If it expedites the vaccination process, then we may have

reasons to smile very soon.

9. What are your views on fiscal and budgetary measures announced for the economic

recovery of the hospitality sector?

The stimulus will go a long way to cushion us from the current economic crisis,

but more needs to be done, especially in destination marketing since we need the

traffic. However, the lifeline extended by the government has been impactful.

10. What are the other measures that the government could put in place to support the

hospitality sector?

The government should further reduce VAT on cultural events, accommodation

and passenger transport. I also think VAT reduction for hotels and restaurants could

help. I would also urge space-based initiatives to be more expansive and the process

accelerated.
Interview 8

A. Effect of COVID 19 on your business?

1. How has your business been affected by COVID 19?

Like every other sector, COVID 19 has interfered with our operations and

is probably the most affected. This pandemic happened when we least

expected, and due to our financial position and the drastic drop in sales and

cancellation of bookings, we had to close down for some time. Fortunately, we

are back and hoping to recover.

2. How has COVID-19 affected employment at your organisation?

At the peak of COVID 19 related lockdowns, we furlough a few of our

staff when it was not practical to turn to work. Those staffs were still provided

with benefits such as medical cover and have since been fully reinstated. Now

our priority is re-hiring those hardworking employees who power our

business.

3. How much longer do you expect disruption to the hospitality sector to last?

There is no exact period, but the COVID-19 disruptions may go as far as 2023

or later for our hotel to attain the pre-COVID-19 levels. However, the government

efforts to have every individual vaccinated may better the situation by the end of

this year.

B. Hotel Resilience Mechanisms

4. What plans do you have to ensure your employees are highly engaged

(satisfied and committed) post COVID?

Currently, the hotel is working with fewer staff than the pre-COVID-19 error.

Therefore, we are determined to reward them accordingly as they tighten their belts to
put in extra effort or at least work for an extra hour. Our terms of service are friendly

enough to keep them happy and committed.

5. What is the hotel doing to comply with COVID 19 guidelines?

Well, complying with COVID 19 guidelines has not been a burden since

our hotel prides itself on high-quality standards and hygiene even during the

pre-COVID-19 error. We have sufficient hand sanitisers, our space is big

enough to allow social distancing, and we have trained our staff to adhere to

the guidelines and constantly remind our clients to follow the guidelines.

6. What are your plans to arrive at the new normal in the hospitality sector?

The full resumption may be a challenge. Our hotel is making difficult decisions to

make sure we remain in good shape. Recently, we made major adjustments to our

budget and reviewed our business plan. We have redirected our cash to new priorities.

7. How has your marketing and communication been impacted by COVID 19?

I am not able to tell you the details, but we have shifted our focus to

online marketing and communication. We have a good website which is now

more active than ever before. Although the challenge is delayed response from

clients, it is still working for us.

C. Government Interventions

8. What are your views on government intervention linked to COVID 19,

including lockdown, requirements for social distancing and vaccinations?

Having lockdowns and all the other measures to contain the spread was

necessary but hurtful to the hotel business. We are hopeful that the vaccine

will make people confident to start travelling for leisure like before. However,
we may not achieve full bookings because some people are still hesitant about

the vaccination and its safety.

9. What are the other measures that the government could put in place to

support the hospitality sector?

The government should avail grants to reverse the losses and boost those

businesses that could not resume operation and regulate restrictions on

required documents for individuals from lower-income countries who wish to

come and work for us.

10. Any other comments

Despite the hardships and uncertainties brought about by COVID 19, let us

remain positive and work hard.

Interview 9

A. Effect of COVID 19 on your business?

1. How has your business been affected by COVID 19?

COVID 19 marks one of the reasons we had to close shop in over 40

years. This goes beyond explaining how deep-rooted its impact was to the

business and our staff and their families. Our industry depends on travel and

an outdoor attitude, both of which were shattered by the pandemic.

2. How has COVID-19 affected employment at your organisation?

At the point of closing shop, we only remained with a few staff for

maintenance, and the rest had to go home either with half pay or cut-off.

However, as we regain normalcy day by day, we require employees. However,


we are experiencing some difficulty since we opted to reinstate our dismissed

employees who are willing, but travel restrictions are making it a nightmare.

3. How much longer do you expect disruption to the hospitality sector to last?

The industry may face disruptions for maybe two years before experiencing some

of its previous highs in traffic. However, it will take maybe two more years before it

can regain its previous high in its bottom line. It is interesting to note that some may

not even make it through.

B. Hotel Resilience Mechanisms

4. What plans do you have to ensure your employees are highly engaged

(satisfied and committed) post COVID?

We know people faced financial nightmares and their financial positions are

currently in bad shape. We aim to provide financial incentives that will boost morale

and commitment based on productivity. Employees will have the opportunity to earn

up to almost half their salary more. This is to cushion their minds and enable them to

have a clear mental focus to work.

5. What is the hotel doing to comply with COVID 19 guidelines?

We are keen on complying with COVID 19 protocols since we value our

customer's health and safety. In this spirit, we have gone the extra mile to automate

our processes, thus reducing the surface contact ratio. Furthermore, we have provided

a resident doctor to ensure emergencies are handled efficiently.

6. What are your plans to arrive at the new normal in the hospitality sector?

Things will go back to normal, but there will be subtle changes in consumer

behaviour that we must factor into our strategy. A common focus for people is
ensuring they are safe, and we aim to provide a safe space where they can unwind the

life hustles of the pandemic.

7. How has your marketing and communication been impacted by COVID 19?

Overall, we had to adjust our marketing to incorporate home deliveries

and take-away services, which is the current consumer trend. Additionally,

since physical visits to our establishment were limited or partially zero for

2020, we restructured our communication plan to target our customers on

online platforms.

C. Government Interventions

8. What are your views on government intervention linked to COVID 19,

including lockdown, requirements for social distancing and vaccinations?

Lockdowns and social distancing are what we call a necessary evil.

Despite adversely impacting our bottom line, they work to ensure we have a

future. I can credit them for slowing the spread of the virus, thus making the

situation manageable. On the other hand, vaccination seems like a reward for

the lockdowns and social distancing since it continues to boost people's

perception that it is safe, which in turn trickles in traffic to our hotel.

9. What are your views on fiscal and budgetary measures announced for the

economic recovery of the hospitality sector?

The stimulus enabled us to stay afloat at a crucial time. When receiving

the stimulus, we had gone through months of low to zero traffic, and our

financial position was daunting. However, the programs for prompting people

to resume outdoor activities, more so leisure was less impactful.


10. What are the other measures that the government could put in place to

support the hospitality sector?

There are several that I can think of, first, accelerate the place-based incentives,

second, up destination marketing and lastly, extend the lifeline.

Interview 10

A. Effect of COVID 19 on your business?

1. How has your business been affected by COVID 19?

Well, shortfalls on hotel incentives, meetings, events and conferences

have

mostly affected us when this pandemic happened, and the industry is likely to

take the longest to recover. So I think until everyone learns to live with the

presence of the virus, we might not recover any sooner. For now, the situation

is not so bad because bookings have started trickling in, and we hope the

numbers will increase as people get vaccinated and regain the confidence to

travel.

2. How has COVID-19 affected employment at your organisation?

We have reduced the number of employees, but we will soon be re-hiring

when the need arises.

3. How much longer do you expect disruption to the hospitality sector to last?

Disruptions in our hotel business will take longer. My guess is about the next two

years before we recover fully. We hope the vaccination will help reduce the

uncertainties.

B. Hotel Resilience Mechanisms


4. What plans do you have to ensure your employees are highly engaged

(satisfied and committed) post COVID?

Our employees have the best quality in training to ensure they thrive in their

careers; however, the hotel acknowledges both the emotional and financial challenges

our employees have gone through during this period. Therefore our focus is working

on these to ensure they regain the needed mindset to be productive.

5. What is the hotel doing to comply with COVID 19 guidelines?

Our hotel is fine-tuning booking tools to continue creating awareness for our

clients. We are doing intense room cleaning to protect our guests. Currently, we have

contactless and touchless elements to give our customers the best experience. Check-

ins and check-outs are contactless. We also have robots that are now delivering

beverages or food to limit human contact. Last but not least, we have resorted to pre-

packed meals to be taken on rooms instead of assembling in common areas in the

restaurant.

6. What are your plans to arrive at the new normal in the hospitality sector?

We are determined to think outside the box and be creative to find short-term

flexible solutions. We wish to earn the trust and confidence of our clients as we

develop an after COVID 19 plan. Last but not least, we are not making any

irreversible long term decisions for now.

7. How has your marketing and communication been impacted by COVID 19?

We are trying hard to carry on with market research and stay in touch with

existing customers as we adapt to the current trends. Social media platforms

are making it easy for us to achieve all that.

C. Government Interventions
8. What are your views on government intervention linked to COVID 19, including

lockdown, requirements for social distancing and vaccinations?

Lockdowns did not work well for our industry, although it was necessary to

control the spread of the virus. The lockdown forced us to suspend our operations, yet

fixed costs had to be paid no matter what. We almost faced bankruptcy, you know.

We are glad we are now open and have no worry about social distancing because, as

you can see, our hotel is very spacious.

9. What are the other measures that the government could put in place to support the

hospitality sector?

The government should avail enough funds to support hotel operations and allow

hotels with active loans to apply for suspension of all loan repayments in 2020. There

may be a need for support in reassuring the public and travellers that our hotels are

safe after a long period of rumours and misinformation.

Interview 11

D. Effect of COVID 19 on your business?

1. How has your business been affected by COVID 19?

Like many other businesses, our hotel has experienced the harsh effects of

COVID 19. We have adjusted accordingly to try and survive the harsh

conditions. Currently, leisure travel has stopped, but we are determined to

remain open as we hope for a better future.

2. How has COVID-19 affected employment at your organisation?

When the number of COVID 19 cases escalated, we reduced the number

of employees. However, we stayed in touch to support them in ways we could,

like paying for their medical covers.


3. How much longer do you expect disruption to the hospitality sector to last?

The crisis is deeply uncertain. Therefore I cannot tell how much longer. However,

I think after vaccinations, it might take at least six months to return to the pre-

pandemic operations. Nevertheless, then with the emergence of new variants, it might

take a while.

E. Hotel Resilience Mechanisms

4. What plans do you have to ensure your employees are highly engaged

(satisfied and committed) post COVID?

A challenge that cuts across the board regardless of position is the emotional

and financial impact of the pandemic. It may seem that I had the roughest time as the

manager, but the cleaner also faced pay cuts, or others had it worse. Therefore our

focus will be on emotional support and financial incentives to boost morale and

ensure the staff is committed and satisfied.

5. What is the hotel doing to comply with COVID 19 guidelines?

Our hotel is measuring guests body temperature during entry and exit.

Additionally, we have new cleaning processes to ensure high-quality hygiene

standards and closed laundry facilities and the gym to avoid congestion. We have also

trained our staff to adhere to and advise clients accordingly.

6. What are your plans to arrive at the new normal in the hospitality sector?

The full resumption of normalcy in the hotel industry will take a while. Travellers

now want additional health and safety measures, yet the safety measures have affected

the capacity earnings for hotels even though they are necessary. Currently, our

industry depends on the overall status of the economy.

7. How has your marketing and communication been impacted by COVID 19?
we are proactively sending this information through our networks, on the website,

through emails and social media. We also give information to our clients on new

offers they could take advantage of.

F. Government Interventions

8. What are your views on government intervention linked to COVID 19,

including lockdown, requirements for social distancing and vaccinations?

Lockdowns were most hurtful to business. During the lockdown period, we

closed because of safety concerns for our staff and clients. This went on for a longer

time than we expected, although some of the operations were maintained. Now we are

open and very optimistic, as you can see.

9. What are the other measures that the government could put in place to

support the hospitality sector?

The government should reduce VAT on airline flights and maybe postpone

payment of all dues on hotel establishments. It could also offer hotels low-interest

funds. I think that would be helpful.

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