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We almost shut down. Travel and hospitality were among the hardest-hit
and slow the spread. Our financial position was the worst hit as we had to lay
off some employees while the rest had to contend with half pay throughout
2020.
Since we had to lay off some of our employees, we now face staff shortages as
we begin the post-recovery period. International travel is still hugely impacted, yet
most of our employees were from different countries. Therefore, we have been forced
to work with the current staff to hope for better future-more customers and relaxed
travel measures.
3. How much longer do you expect disruption to the hospitality sector to last?
It is really difficult to give it a definite number, but it will take a couple of years
to get to our previous highs. However, there is some action towards the right direction
as bookings from corporate clients start tripling in unlike 2020. I would say the
vaccine is helping people feel safe to go about their businesses, and we are hoping by
year's end to have better results. A lot has been done to regain the new normal,
including vaccinating people, but newer variants that keep emerging are slowing both
the processes and recovery down. This is not good for business as it disrupts
consumer behaviour, as seen in our corporate clients, who prefer online meetings to
face-to-face meetings.
they regularly interact with customers. Our employees had to contend with half-pay,
and others had to lose their jobs in addition to the financial hardships of 2020. We,
therefore, aim to ensure they have emotional support through counselling and
COVID 19 demands cleanliness, and before the pandemic, our hotel has always
committed to the highest levels of cleanliness. This would mean we only need to
temperature checks. However, we have gone the extra mile to ensure our customers
are better protected by training our staff on safety measures, implementing electronic
6. What are your plans to arrive at the new normal in the hospitality sector?
price discounts to factor in the hard economic situation while ensuring we adhere to
7. How has your marketing and communication been impacted by COVID 19?
eating in and online platforms for home delivery. We had to restructure our
marketing to focus on home deliveries while our communications were hugely
C. Government Interventions
8. What are your views on government intervention linked to COVID 19, including
These lockdowns were a death sentence to the travel and hospitality industry,
even though they were a necessary evil. However, lockdowns and social distancing
were vital in slowing the spread of the virus, thus saving lives. On the other hand, I
am delighted with the pace at which we got a vaccine as it enables people to regain
9. What are your views on fiscal and budgetary measures announced for the economic
The hospitality sector was among the worst hit, and the fiscal and
need to ensure our survival to regain normalcy, people coming back to our
hotels.
10. What are the other measures that the government could put in place to support the
hospitality sector?
The government has a wide reach and should factor in advertising support to
encouraging citizens to go about their lives in addition to our efforts since word from
people stayed indoors and meetings resorted to online platforms. We felt the
biggest impact of the pandemic in 2020 when we had to stop our services and
even send some staff home due to the financial losses we were experiencing.
stayed home and resorted to online platforms. This meant losses and no work;
thus, we had to furlough most of our staff until we gain some footing.
However, those staff still enjoy some benefits, including medical cover and
3. How much longer do you expect disruption to the hospitality sector to last?
Well, I wish I knew the exact time as it would help a lot in future planning.
However, the travel and hospitality sectors were the worst hit with the pandemic, and
as such, it will take time for businesses to reposition. However, the government's
interventions to regain normalcy are going a long way, as we can see traffic following
the mass vaccinations. Despite the emergence of new variants, people are slowly
regaining normalcy thanks to the vaccines, which is good for business. We are hoping
the December festivities will give us a good start to regaining normalcy and, in a few
The hospitality industry heavily relies on its employees, who have gone through a
lot following the pandemic. We have plans to incorporate therapy and counselling
sessions to ensure employees regain the needed mindset. Besides the emotional
imbalances, the pandemic also came with a wave of financial challenges that our
employees also faced. To this end, we have revisited our terms of service to empower
they are safe from COVID 19. This means maintaining distance, checking
lodging customers, each room will be offered hand sanitisers, and the room and all
linens will be disinfected after each visit. We ensure all these protocols are observed
in our establishments.
6. What are your plans to arrive at the new normal in the hospitality sector?
Besides the safety measures, there is a need for an economic up-surge to enable
customers to afford our services. From our side, we have ensured we adhere to
COVID 19 safety protocols and guarantee our guests a safe and memorable stay. To
ensure we support our customers in this crisis, we have hugely discounted our prices
7. How has your marketing and communication been impacted by COVID 19?
Given the changes in consumer behaviour following the pandemic, many
have resorted to online platforms and eating-in. To ensure we still meet their
C. Government Interventions
businesses in our industry. However, they are a necessary evil as the focus is
on saving lives above anything else. Notably, they have been effective in
reducing the flow of the virus and saving lives at large, more so the vaccines.
9. What are your views on fiscal and budgetary measures announced for the
The pandemic hit many industries, and the government is trying to ensure
they get back on their feet. The government stimulus is effective in this regard
10. What are the other measures that the government could put in place to
reassure people are informed that it is safe to travel and go out. Our business is
entirely dependent on customers and the travel industry. If the government can
Interview 3
close our doors since we opened them. We lost part of our family-staff, as we
could not afford to keep them on board following the financial crisis we were
measures due to the vaccine, we would love to have our staff back, but travel
restrictions cannot allow. We are low in operating capital to hire new staff and
3. How much longer do you expect disruption to the hospitality sector to last?
Well, I cannot put a definite number to it, but I would say a couple of years
before regaining our previous highs. However, the vaccine has prompted action in the
right direction as people start going about their businesses as usual. Despite the new
variants, a big chunk of people are vaccinated, and the number is lower and lower
every day, meaning we may resume normalcy by the end of 2022 and regain our
The pandemic brought with it mental issues due to the emotional and financial
challenges that people experience. Despite our staff being highly trained, this mental
state can hugely impact our bottom line since employees engage directly with
customers. Therefore, we will focus on their emotional state through counselling and
Clean hotels attract customers, and we boast of being among the cleanest in the
city. Coincidentally, besides the COVID 19 protocols, which we strictly adhere to,
cleanliness is among the key factors in reducing the spread. In addition to the constant
disinfection, we have reduced our contact ratio with menus, payment, and surfaces
like doors.
6. What are your plans to arrive at the new normal in the hospitality sector?
We have survived a tough 2020, and now we begin to see some traffic. We
acknowledge that the pandemic came with mental, emotional and financial challenges
and thus factor all these aspects to provide our customers with a get-away space. We
aim to take our customers' minds off things while on our premises, reduce their
7. How has your marketing and communication been impacted by COVID 19?
Our marketing and communication plans have hugely been impacted since
following the travel restrictions and change our communication plan to reflect
adequately contained. If it were not for these measures, who knows, maybe we
9. What are your views on fiscal and budgetary measures announced for the
The financial stimulus will go a long way to cushion us for a few months;
10. What are the other measures that the government could put in place to
room for more, and we do need more. I would recommend that the
run our operation and support our employees who are going through a hard
footing.
Interview 4
A. Effect of COVID 19 on your business?
down our operations. We had to close down the business at some point when
lockdown rules forced the majority of our customers to stay home. Currently,
We laid off most of our staff and retained a few who could run the hotel.
At first, we made them work half the hours they initially worked to cut their
got worse. Unfortunately, most of them found other ways of making a living
and cannot come back. We, therefore, lost some very competent, most trusted
employees.
3. How much longer do you expect disruption to the hospitality sector to last?
We cannot tell exactly how long, but we are braced to deal with the disruption for
a couple of years. However, the vaccine might expedite the recovery to our previous
highs.
4. What plans do you have to ensure your employees are highly engaged
We have the employees interests at heart, and we have revised terms of service to
ensure our employees are fully engaged and attract more skilled personnel.
Disinfection measures have been put in place in all areas, and we strictly follow the
6. What are your plans to arrive at the new normal in the hospitality sector?
I think we will depend on consumer confidence after vaccination for the full
7. How has your marketing and communication been impacted by COVID 19?
Marketing through roadshows and direct interaction with clients has not
been possible since the pandemic started, and we now solely depend on
feedback.
C. Government Interventions
Locking down businesses to contain the virus was necessary but hazardous. We
almost could not reopen after closing our business because some operations were
maintained, like the security services that still required funding when we were not
9. What are the other measures that the government could put in place to
safe place. Remember when no one wanted to visit Haiti until the president of
the United States and his family visited to reassure the world that the water
Interview 5
the most affected. No one knows how long it will take to recover. We are
trying to adjust to the new normal as we try twice as hard to achieve our goals
because we are not giving up soon, and we are determined to embrace better
days.
we tried as much as possible to stay in touch and provide them with essential
hardworking employees.
3. How much longer do you expect disruption to the hospitality sector to last?
That is a good question (giggles). Anyway, I do not think I can tell exactly how
long, but it will take longer than we expected. However, I can tell we are headed in
The hotel tries its best to care for the employees even during the bad times;
therefore, we have developed a strong relationship that makes them happy and
Our hotel has many electrostatic sprayers, hand sanitisers and plenty of running
have trained our staff to spread awareness about the COVID 19 guidelines in case a
client forgets.
6. What are your plans to arrive at the new normal in the hospitality sector?
Well, that is a difficult question (laughs). It all depends on the government and
the individuals. We can see that some people have no confidence in the vaccination
while others propose getting vaccinated. Once everyone is vaccinated and is confident
that life can go on like before, then that is when we can arrive at the new normal.
7. How has your marketing and communication been impacted by COVID 19?
Generally, our networks are playing a vital role. We have a website that
delayed feedback.
8. What are the other measures that the government could put in place to
maintain good intentions for the success of our industry during the good and bad
times.
Interview 6
during the pandemic and that only meant huge losses. We were required to
adjust our expectations as fast as possible and remain optimistic about trying
cuts and even job losses, but we tried to let them understand that we are in this
together and would celebrate at the end of the fight. When we opened, we
prioritised them while hiring, and we only replaced those who did not show
up.
3. How much longer do you expect disruption to the hospitality sector to last?
I find it hard to state a definite number. Let us say a couple of years. Unlike
2020, we have a good number of bookings, which means there is hope for better days
ahead. The number of people turning up for vaccinations is also a good sign, and
4. What plans do you have to ensure your employees are highly engaged
Our employees are our priority; therefore, we make sure to take care of their
needs and mental health at all times. We also plan to be more transparent regarding
pose a big challenge. Our hotel has enough equipment to ensure that
6. How has your marketing and communication been impacted by COVID 19?
clients and inform them about our products. The challenge with online
advertising has been not being able to convince and create better relationships
C. Government Interventions
7. What are your views on government intervention linked to COVID 19, including
The government should support the industry by reassuring the people that
We are up to the challenge, and hopefully, we will achieve our highs sooner than
expected.
Interview 7
Our hotel was very much affected by the COVID 19 pandemic, just like many
other organisations. Our management had to trim pay for all employees and had them
work for fewer hours. However, I believe we will achieve our goals even if it takes a
long time.
At the peak of COVID 19, we experienced a high redundancy rate and sent some
employees to power our business, some of them did not return to work.
3. How much longer do you expect disruption to the hospitality sector to last?
It is difficult to predict, but we are likely to experience disruptions for the rest of
2021 and 2022. We may have less disruption in 2022, and hopefully, by 2023,
4. What plans do you have to ensure your employees are highly engaged (satisfied
them accordingly. We are getting positive feedback from nearly all the members, and
we are keen to take care of their Mental health and support all our employees in every
possible way.
staff and clients. We are also keen on the overall cleanliness of the hotel. Clean and
COVID 19 secure rooms are now our priority for the safety and comfort of our guests.
We try in every possible way to make sure guests feel safe staying with us.
6. What are your plans to arrive at the new normal in the hospitality sector?
We have programs in place to enable the hotel to stay in touch with the current
trends. The new normal highly depends on government measures and ensuring we
provide the customer with a safe environment. Based on the current traffic, the
vaccination is doing more than protecting people from the virus. It is building a safe
7. How has your marketing and communication been impacted by COVID 19?
Generally, we have repackaged our products and added more complementary
offers. We are now actively sending information through emails, websites and other
C. Government Interventions
8. What are your views on government intervention linked to COVID 19, including
affected our hotel the most. If it expedites the vaccination process, then we may have
9. What are your views on fiscal and budgetary measures announced for the economic
The stimulus will go a long way to cushion us from the current economic crisis,
but more needs to be done, especially in destination marketing since we need the
traffic. However, the lifeline extended by the government has been impactful.
10. What are the other measures that the government could put in place to support the
hospitality sector?
and passenger transport. I also think VAT reduction for hotels and restaurants could
help. I would also urge space-based initiatives to be more expansive and the process
accelerated.
Interview 8
Like every other sector, COVID 19 has interfered with our operations and
expected, and due to our financial position and the drastic drop in sales and
staff when it was not practical to turn to work. Those staffs were still provided
with benefits such as medical cover and have since been fully reinstated. Now
business.
3. How much longer do you expect disruption to the hospitality sector to last?
There is no exact period, but the COVID-19 disruptions may go as far as 2023
or later for our hotel to attain the pre-COVID-19 levels. However, the government
efforts to have every individual vaccinated may better the situation by the end of
this year.
4. What plans do you have to ensure your employees are highly engaged
Currently, the hotel is working with fewer staff than the pre-COVID-19 error.
Therefore, we are determined to reward them accordingly as they tighten their belts to
put in extra effort or at least work for an extra hour. Our terms of service are friendly
Well, complying with COVID 19 guidelines has not been a burden since
our hotel prides itself on high-quality standards and hygiene even during the
enough to allow social distancing, and we have trained our staff to adhere to
the guidelines and constantly remind our clients to follow the guidelines.
6. What are your plans to arrive at the new normal in the hospitality sector?
The full resumption may be a challenge. Our hotel is making difficult decisions to
make sure we remain in good shape. Recently, we made major adjustments to our
budget and reviewed our business plan. We have redirected our cash to new priorities.
7. How has your marketing and communication been impacted by COVID 19?
I am not able to tell you the details, but we have shifted our focus to
more active than ever before. Although the challenge is delayed response from
C. Government Interventions
Having lockdowns and all the other measures to contain the spread was
necessary but hurtful to the hotel business. We are hopeful that the vaccine
will make people confident to start travelling for leisure like before. However,
we may not achieve full bookings because some people are still hesitant about
9. What are the other measures that the government could put in place to
The government should avail grants to reverse the losses and boost those
Despite the hardships and uncertainties brought about by COVID 19, let us
Interview 9
years. This goes beyond explaining how deep-rooted its impact was to the
business and our staff and their families. Our industry depends on travel and
At the point of closing shop, we only remained with a few staff for
maintenance, and the rest had to go home either with half pay or cut-off.
employees who are willing, but travel restrictions are making it a nightmare.
3. How much longer do you expect disruption to the hospitality sector to last?
The industry may face disruptions for maybe two years before experiencing some
of its previous highs in traffic. However, it will take maybe two more years before it
can regain its previous high in its bottom line. It is interesting to note that some may
4. What plans do you have to ensure your employees are highly engaged
We know people faced financial nightmares and their financial positions are
currently in bad shape. We aim to provide financial incentives that will boost morale
and commitment based on productivity. Employees will have the opportunity to earn
up to almost half their salary more. This is to cushion their minds and enable them to
customer's health and safety. In this spirit, we have gone the extra mile to automate
our processes, thus reducing the surface contact ratio. Furthermore, we have provided
6. What are your plans to arrive at the new normal in the hospitality sector?
Things will go back to normal, but there will be subtle changes in consumer
behaviour that we must factor into our strategy. A common focus for people is
ensuring they are safe, and we aim to provide a safe space where they can unwind the
7. How has your marketing and communication been impacted by COVID 19?
since physical visits to our establishment were limited or partially zero for
online platforms.
C. Government Interventions
Despite adversely impacting our bottom line, they work to ensure we have a
future. I can credit them for slowing the spread of the virus, thus making the
situation manageable. On the other hand, vaccination seems like a reward for
9. What are your views on fiscal and budgetary measures announced for the
the stimulus, we had gone through months of low to zero traffic, and our
financial position was daunting. However, the programs for prompting people
There are several that I can think of, first, accelerate the place-based incentives,
Interview 10
have
mostly affected us when this pandemic happened, and the industry is likely to
take the longest to recover. So I think until everyone learns to live with the
presence of the virus, we might not recover any sooner. For now, the situation
is not so bad because bookings have started trickling in, and we hope the
numbers will increase as people get vaccinated and regain the confidence to
travel.
3. How much longer do you expect disruption to the hospitality sector to last?
Disruptions in our hotel business will take longer. My guess is about the next two
years before we recover fully. We hope the vaccination will help reduce the
uncertainties.
Our employees have the best quality in training to ensure they thrive in their
careers; however, the hotel acknowledges both the emotional and financial challenges
our employees have gone through during this period. Therefore our focus is working
Our hotel is fine-tuning booking tools to continue creating awareness for our
clients. We are doing intense room cleaning to protect our guests. Currently, we have
contactless and touchless elements to give our customers the best experience. Check-
ins and check-outs are contactless. We also have robots that are now delivering
beverages or food to limit human contact. Last but not least, we have resorted to pre-
restaurant.
6. What are your plans to arrive at the new normal in the hospitality sector?
We are determined to think outside the box and be creative to find short-term
flexible solutions. We wish to earn the trust and confidence of our clients as we
develop an after COVID 19 plan. Last but not least, we are not making any
7. How has your marketing and communication been impacted by COVID 19?
We are trying hard to carry on with market research and stay in touch with
C. Government Interventions
8. What are your views on government intervention linked to COVID 19, including
Lockdowns did not work well for our industry, although it was necessary to
control the spread of the virus. The lockdown forced us to suspend our operations, yet
fixed costs had to be paid no matter what. We almost faced bankruptcy, you know.
We are glad we are now open and have no worry about social distancing because, as
9. What are the other measures that the government could put in place to support the
hospitality sector?
The government should avail enough funds to support hotel operations and allow
hotels with active loans to apply for suspension of all loan repayments in 2020. There
may be a need for support in reassuring the public and travellers that our hotels are
Interview 11
Like many other businesses, our hotel has experienced the harsh effects of
COVID 19. We have adjusted accordingly to try and survive the harsh
The crisis is deeply uncertain. Therefore I cannot tell how much longer. However,
I think after vaccinations, it might take at least six months to return to the pre-
pandemic operations. Nevertheless, then with the emergence of new variants, it might
take a while.
4. What plans do you have to ensure your employees are highly engaged
A challenge that cuts across the board regardless of position is the emotional
and financial impact of the pandemic. It may seem that I had the roughest time as the
manager, but the cleaner also faced pay cuts, or others had it worse. Therefore our
focus will be on emotional support and financial incentives to boost morale and
Our hotel is measuring guests body temperature during entry and exit.
standards and closed laundry facilities and the gym to avoid congestion. We have also
6. What are your plans to arrive at the new normal in the hospitality sector?
The full resumption of normalcy in the hotel industry will take a while. Travellers
now want additional health and safety measures, yet the safety measures have affected
the capacity earnings for hotels even though they are necessary. Currently, our
7. How has your marketing and communication been impacted by COVID 19?
we are proactively sending this information through our networks, on the website,
through emails and social media. We also give information to our clients on new
F. Government Interventions
closed because of safety concerns for our staff and clients. This went on for a longer
time than we expected, although some of the operations were maintained. Now we are
9. What are the other measures that the government could put in place to
The government should reduce VAT on airline flights and maybe postpone
payment of all dues on hotel establishments. It could also offer hotels low-interest