Course: Business Communication Course Code: COM 402 Submitted To: Mr. Nasirullah Khan Submission Date: 12

Business Communication Final Report COM402-Fall 2021
Course: Business Communication
Course Code: COM 402
Submitted to: Mr. Nasirullah Khan
Submission Date: 12th Dec, 2021
AutoPure
Work & Wash
Business Proposal
Submitted By:
Ammara Shaikh 20211-29526

Muhammad Asad Ali 20211-29627
Muhammad Shariq 20211-29705
Nimra Mazher 20211-29651
Rafay Mujeeb 20211-29695
Rehma Qais 20211-29509
Samreen Masood 20211-29702
Wahaj Noor Siddique 20211-29626
Page 1 of 18
Table of Contents
Abstract........................................................................................................................................................ 3
Acknowledgements ..................................................................................................................................... 4
Introduction ................................................................................................................................................. 5
Mission Statement ....................................................................................................................................... 5
Objective of Business Proposal .................................................................................................................. 5
The Business ................................................................................................................................................ 6
Autopure Work and Wash Services ...................................................................................................... 6
Operations ............................................................................................................................................... 7
Work Flow of Auto Pure Services ..................................................................................................... 7
Auto Detailing App Development Solution ........................................................................................... 8
The Market .................................................................................................................................................. 9
Target Markets........................................................................................................................................ 9
Primary Target Market ...................................................................................................................... 9
Secondary Target Market .................................................................................................................. 9
S.W.O.T. Analysis ................................................................................................................................. 10
Marketing Strategies ............................................................................................................................ 10
The Finance ............................................................................................................................................... 12
Financial Analysis ................................................................................................................................. 12
Project Cost ........................................................................................................................................... 12
CAPEX ............................................................................................................................................... 12
Space and Furniture Requirement ...................................................................................................... 13
Operational Expense (OPEX) .......................................................................................................... 13
Total Capital Required ......................................................................................................................... 13
Explanatory Notes................................................................................................................................. 14
Projection Up-To 3 Years ..................................................................................................................... 15
Profit & Loss Statement ....................................................................................................................... 17
Business Canvas Model ............................................................................................................................ 18
Page 2 of 18
Abstract
The COVID-19 pandemic spreading has not only created catastrophic situation on business and
economies globally, but has identified the external and internal enablement of new venture
creation.
Our report depicts how our business can use this appalling time to expand their growth reminding
that making something out of nothing, and building upon the bird in hand, is the very essence and
finesse of being an entrepreneur.
Our start-up focuses on providing door to door services and app solutions to its customers because
we believe on putting the customers need first.
Page 3 of 18
Acknowledgements
With the divine grace, we are able to complete final course report of our Business Communication
Course. We are highly indebted to our instructor, Mr. Nasir ullah Khan for their guidance and
constant supervision as well as for providing necessary information regarding the report & also for
their support in completing the business proposal so far.
We would like to express special gratitude towards Allah AL-Mighty, all the IOBM Faculty we
seek for input and for their consolation and support who willingly helped us out with their thoughts
and abilities. Our special recognitions to all those people who have embraced our endeavors in a
single manner or the other.
Page 4 of 18
Introduction
AutoPure is an auto detailing and washing service facility where a blend of essential services for
automobiles will be provided for restoration of the vehicle into a presentable condition, through
vehicle wash and much more.
We are one of the auto servicing company in Karachi to offer all essential vehicle maintenance
services at your preferred location; be it your home or your auto sitting idle at your work place.
We have the resources, expertise, and passion to bring in the real value for your vehicle.
AutoPure will handle all your vehicle glitches, providing its customers a free state of mind in
making time and waiting in long frustrating lines in washing stations.
Mission Statement
AutoPure aims to ease the busy population with their issues of vehicle. Our mission is to provide
your vehicle the time and care that it is entitled to. Thereby, increasing the efficacy, longevity and
the overall performance of your automobile without hassles and difficulties at highly affordable
prices.
Objective of Business Proposal

The key objective of this business proposal is to establish an understanding of the proposed
business idea along with a feasibility study to facilitate potential investors. The document covers
various aspects of business concept, marketing, finance and business management.
Page 5 of 18
The Business
Autopure Work and Wash Services
Auto detailing and Washing is a process of restoring a vehicle to like-new condition, focusing on
the appearance rather than the mechanics. This is accomplished by removing both visible and
invisible dirt from the interior of the car, as well as polishing the exterior to its original blemish-
free state. This is important because it helps a vehicle last longer and retain its optimum resale
value.
The Auto Pure Work and Wash provides such facility for the people commonly working or are
busy in their daily life routines. People having car, trucks, bike, scooter etc. can avail such facility.
Besides this, Auto Pure possess such professionals who have great experience in regular auto
detailing. This will add value to their customers and ultimately a source of saving money in the
long run.
Key Services
Following are the key services offered by AutoPure Work and Wash as its new startup business:
Vehicle Lift: An integral part of Vehicle Maintenance for the purpose of washing.
Vehicle Wash: Auto Pure new full-service car wash is equipped with a variety of capabilities to
effectively clean automobiles. By employing a high-pressure washing technology, it takes great
care that automobiles are properly disinfected. Furthermore, the shampoos used in TOTAL
WASH are over 80% biodegradable. During the car wash, a particular, state-of-the-art water
treatment technology is used to ensure that automobiles have a clean, streak-free finish. This
includes Interior and Exterior Car Wash both.
Auto Detailing: Auto detailing is a service that involves thorough washing and polishing a vehicle
in order to achieve show-quality cleanliness and shine. A vehicle's outside and/or interior both can
be inspected and serviced.
Interior Detail Exterior Detail

Vacuum seats carpets Wash 'n Wax
Jet Foam Wash Bug and Tar removal
Shine interior plastics, vinyl leather Clay bar treatment
Roof lining Cleaning Wheel Arches/Wells Cleaning
Door pockets Cleaning Hand or Machine Polish
Window interiors Cleaning Gloss all exterior plastics
Ashtray Cleaning Window Exteriors Cleaning
Leather Seats/Dash Lining Shine tires
Page 6 of 18
Carpet Cleansing Engine Degreasing and Dressing

Headliner Cleaning Headlight Rejuvenation
Mats Foam Wash Machine Paint Compounding
Dashboard Cleaning & Reconditioning Machine Paint Polishing
Odor removal
Deodorize interior
No doubt, auto detailing is time-consuming than a normal vehicle wash. Many pollutants are
impossible to remove with a standard vehicle wash. In general, a vehicle wash is an inside-out
cleaning that includes basic exterior shampoo and inside cleaning, such as vacuuming and wiping
off hard surfaces.
The basic required items for detailing are:

• Application Pads
• Microfiber towels & Mitts
• Water Hose
• Pressure Washer
• Foam Cannon
• Wet & Dry Vacuum cleaner
• Detailing products
Other Services:
• Engine Check
• Oil Change
• Battery Check
Operations
Work Flow of Auto Pure Services
Our services will be produced in following order if needed. Our value chain survey and block
chain diagram is as follows:
Vehicle Vehicle Engine Oil Battery Auto

Lift Wash Check Change Check Detailing
Page 7 of 18
Auto Detailing App Development Solution
Page 8 of 18
The Market
Target Markets
AutoPure segments its customers by the demographic nature of market segmentation and relating
it to the type of vehicle ownership. We at AutoPure believes the type of occupation of a person
says volumes about their driving and therefore the requirement of washing & detailing.
We have divided our customer base into two broad categories defined below. AutoPure aims to
start targeting the primary customer base at first and then gradually expanding business towards
the secondary customers.
Primary Target Market

The business sight mainly at working personnel who use their own vehicles as a commute from
their respective workplace to home. Such people are usually much occupied in their professional
life that they do not get enough time to get their vehicles serviced regularly. The primary target
market hence includes:
• Corporate Executives
• Business People
For this purpose, at beginning, AutoPure will render its services to employees/executives of
Automobiles Companies. It is taken in account considering the relevancy with nature of business.
Secondary Target Market

In addition, we will target those people wishing to work on their vehicles but unable to do so,
because of restrictions (apartment rules, etc.), or because they do not own the necessary equipment
and tools to perform this activity.
For the purpose of expanding the business grounds, AutoPure is set to market its services in
neighborhood (households), talk to haulage companies, car dealership shops and taxi and car rental
companies.
Page 9 of 18
S.W.O.T. Analysis
STRENGTHS WEAKNESSES
• Home Car Service Application is very • Targeting the Customers.
Uncommon in Pakistan. • Building Up Trust
• Highly trained & qualified Staff • Delay in the supply of components (For
• Giving free Car service after every Five Imported Car)
services • Rates Slightly high due to trained and
• No changes will be deducted on the slot Qualified staff
cancellation
OPPORTUNITIES THREATS
• Recognition due to uniqueness • Increase in taxes will cause serious price
• Change in market Condition issues.
• Increasing in the number of new • Future/potential competition from a
customers due to quality service recognized car service station.
• Snatching or getting hit by a vehicle during
delivery.
Marketing Strategies
➢ Social Media Marketing
This is the fastest medium for marketing in order to reach the target audience. We will reach
bloggers and car enthusiasts who will market our business through their social media accounts.
For example: PakWheels.com is considered as #1 automotive portal of Pakistan, and with them
we can reach maximum targeted audience (automobile holders).
➢ Collaborative marketing
We will collaborate with other businesses that have already made some impact in market within
the similar domain e.g., Vava Cars or Car Amad.
➢ Discount offers and Deals
We will offer discounts to the new customers and give them loyalty cards so that they can avail
discounts on its basis e.g., Free car wash with oil services or Discounted Deals.
Page 10 of 18
Getting Customer Review
Proper channel for customer’s feedback, regarding what they liked and what improvisations they
expect in future that will be showcased on social media platforms and company site. Asking for
referrals and giving them business cards for that.
Marketing In Organizations
As our main target is corporate sector, we will work the most on it. Initially we’ll share it with
colleagues and ask friends for promotions at their workplaces. We will arrange meetings to
elaborate our business at corporate sectors so that we can provide our services to their employees
and discounted rates.
Page 11 of 18
The Finance
Financial Analysis
This part of the document deals with the financial analysis of Auto Pure startup, near the vicinity
of SITE Area. This is a detailed document to analyze the feasibility of AutoPure. This document
is presented by taking various assumptions.
Project Economics
All the calculations for financial feasibility have been calculated to the expected revenue of ------
- sales in the year one and the ----% and -----% growth in year 2 and 3 respectively.
Project Cost
The following cost fixed cost and inventory cost has been identified for our startup “Auto Pure”.
CAPEX
Equipment Cost:
S.No Equipment Name Units Rate

1 Service Lift with control Valve 1 150,000
2 Service lifting oil 200 Liter 1 25,000
3 Washing & Air Hose (50ft) 2 30,000
4 Grease Gun (Normal) 1 1,000
5 Jet Wash pump 2hp 2 50,000
6 Foam/soap Dispenser 1 25,000
7 Vacume Cleaner 1 30,000
8 Tools & Installation 150,000
9 Miscellaneous 50,000
511,000
Page 12 of 18
Space and Furniture Requirement

Operational Expense (OPEX)
S.No Description Unit Cost Total Cost
1 Front Desk Staff*1 25,000 25,000
2 Cleaning Staff*4 15,000 60000
3 Monthly Rental 45,000 45,000
4 Expected Electricity Bill 25,000 25,000
5 Internet Bill 1,500 1,500
6 Union Charges 2,000 2,000
7 Telephone charges 1,000 1,000
8 Printing Cost 500 500
9 Petrol for out boy 2,000 2,000
162,000
Total Capital Required

The total capital required at the first time of Operations is Rs. 1,358,000 and the payback period
is 1 year & 3 months.
S.No Description Unit Cost Total Cost

1 Rented Space (100 Sq Yards) 45,000 45,000
2 Advance Rent 4 Months 45,000 180000
2 Wooden Partition (8*12)*2 25,000 25,000
3 Glass Working 100,000 100,000
4 Masonary Work along with Material 50,000 50,000
5 Air Conditioner along with Installation 100,000 100,000
6 Table Setup 20,000 20,000
7 Computer System 15,000 15,000
8 Printer 5,000 5,000
9 Parition for store room 5,000 5,000
10 Internet Device 2,500 2,500
11 Steel Sofa for waiting room * 12 15,000 15,000
12 Company Bike 40,000 40,000
13 Fans and Light 10,000 10,000
14 Telephone Setup 2,500 2,500
Page 13 of 18
15 Paint Work 20,000 20,000

16 Internal Branding 50,000 50,000
685,000
The total capital required at the first time of Operations is Rs. 1,358,000 and the payback period
is 1 year & 3 months.
Explanatory Notes
The SITE area consists of around 2100 small and giant industrial units out of which if we will be
tap around 25-30 industrial units, we can get up to 350 vehicles opting for different services. The
overall projection for our overall services is given as under:
Expected
S.No AutoPure Products Price Total Price
Units
1 Car Wash (Exterior) 400 60 24000
2 Car Wash (Interior + Exterior) 600 80 48000
3 Oil Change 200 20 4000
4 Car Detailing (Interior) 1500 25 37500
5 Car Detailing (Exterior) 1000 70 70000
6 Car Detailing (Interior & Exterior) 2000 15 30000
7 Bike Service 200 80 16000
Page 14 of 18
Projection Up-To 3 Years

The following projection is analyzing up to 3 years of startup. The first year is breakdown into 4
quarters for better projection. The quarterly increase in sales projected are 1%, 2%, and 3% of
quarter 2, 3 and 4 respectively.
Expected Roundup Total

Quarter AutoPure Products Price
Units Units Price
Year
Car Wash (Exterior) 400 240 240 96000

Car Wash (Interior +Exterior) 600 320 320 192000
Oil Change 200 80 80 16000
Car Detailing (Interior) 1500 100 100 150000
Q1
Car Detailing (Exterior) 1000 280 280 280000
Car Detailing (Interior &
2000 60 60 120000
Exterior)
Bike Service 200 320 320 64000
Car Wash (Exterior) 400 242.4 242 96800
Car Wash (Interior +Exterior) 600 323.2 323 193800
Oil Change 200 80.8 80 16000
Car Detailing (Interior) 1500 101 101 151500
Q2
Car Detailing (Exterior) 1000 282.8 282 282000
2000 60.6 60 120000
Exterior)
Bike Service 200 326.4 326 65200
Oil Change 200 82.416 82 16400
Car Detailing (Interior) 1500 103.02 103 154500
Q3
2000 61.812 61 122000
Exterior)
Bike Service 200 332.928 332 66400
Oil Change 200 84.06432 84 16800
Q4
2000 63.04824 63 126000
Exterior)
Bike Service 200 339.58656 339 67800
Page 15 of 18
The projected sales for the year 2 and 3 have been projected up to 3% and 7% respectively.

Car Wash (Interior+Exterior) 600 1384.32 1384 830400
Oil Change 200 346.08 346 69200
Year 2
2000 259.56 259 518000
Exterior)
Bike Service 200 1396.68 1396 279200
Car Wash (Interior+Exterior) 600 1480.88 1480 888000
Oil Change 200 370.22 370 74000
Year 3
2000 277.13 277 554000
Exterior)
Bike Service 200 1493.72 1493 298600
Revenue for 3 years

Year 1 Year 2 Year 3
3751300 3971000 4246600
5.8% 6.9%
Page 16 of 18
Profit & Loss Statement
S.No Revenue Year 1 Year 2 Year 3 Total

1 Car Wash (Exterior) 392400 415200 444000 1251600
2 Car Wash (Interior Exterior) 784800 830400 888000 2503200
3 Oil Change 65200 69200 74000 208400
4 Car Detailing (Interior) 613500 648000 693000 1954500
5 Car Detailing (Exterior) 1144000 1211000 1295000 3650000
6 488000 518000 554000 1560000
Exterior)
7 Bike Service 263400 279200 298600 841200
Total 375,1300 397,1000 4,246,600 11,968,900
8 Monthly Operating Cost 1,944,000 2041200 2143260 6,128,460

9 Depreciation Expense 92200 92200 92200
10 Revenue Expenditure 685,000
11 Turn over tax 3% 112539 119130 127398 359067
Total Operating Cost 2,833,739 2,252,530 2,362,858 6,487,527
Profit/loss on Total cost 917,561 1,718,470 1,883,742 5,481,373
Payback Period
The payback period for the startup is around 1 year & 3 months.
Page 17 of 18
Business Canvas Model
Page 18 of 18

Course: Business Communication Course Code: COM 402 Submitted To: Mr. Nasirullah Khan Submission Date: 12

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Course: Business Communication Course Code: COM 402 Submitted To: Mr. Nasirullah Khan Submission Date: 12

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Business Communication Final Report COM402-Fall 2021

Course: Business Communication

Course Code: COM 402

Submitted to: Mr. Nasirullah Khan

Submission Date: 12th Dec, 2021

Ammara Shaikh 20211-29526

Objective of Business Proposal

Interior Detail Exterior Detail

Carpet Cleansing Engine Degreasing and Dressing

The basic required items for detailing are:

Vehicle Vehicle Engine Oil Battery Auto

Auto Detailing App Development Solution

Primary Target Market

Secondary Target Market

➢ Discount offers and Deals

Getting Customer Review

S.No Equipment Name Units Rate

Space and Furniture Requirement

Total Capital Required

S.No Description Unit Cost Total Cost

15 Paint Work 20,000 20,000

Projection Up-To 3 Years

Expected Roundup Total

Car Wash (Exterior) 400 240 240 96000

Car Wash (Exterior) 400 1038.24 1038 415200

Revenue for 3 years

Profit & Loss Statement

S.No Revenue Year 1 Year 2 Year 3 Total

8 Monthly Operating Cost 1,944,000 2041200 2143260 6,128,460

Profit/loss on Total cost 917,561 1,718,470 1,883,742 5,481,373

Business Canvas Model

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