GROUP 3: Written Report

TOPIC 3: MEDIA LITERACY

Learning Objectives:

At the end of this topic, the students should be able to:

 Discuss and define the meaning of media literacy;

 State the different types and importance of media literacy; and
 Apply and used the seven literacy skills.

INTRODUCTION

In the 21st century, literacy means media literacy.

Our children live in a world of powerful 24/7 media. There has been a drastic
increase in the amount of time children and youth are spending with media
over the last decade. Children ages 8 to 18 now spend an average of 7 hours
and 38 minutes per day with entertainment media outside of school,
according to recent research.

Used well, the media can entertain and inform our children in positive ways.
However, since most children aren’t taught to use media thoughtfully, many media messages
contribute to public health issues such as obesity, bullying and aggression, low self-esteem,
depression, negative body image, risky sexual behavior, and substance abuse, among other
problems.

Education for media literacy often uses an inquiry-based pedagogic model that encourages
people to ask questions about what they watch, hear, and read. Media literacy moves beyond the
traditional formats of written and print text and moves to examining more contemporary sources.
Some examples of media literacy include, but are not limited to television, video games,
photographs, and audio messages. Media literacy education provides tools to help people
develop receptive media capability to critically analyze messages, offers opportunities for
learners to broaden their experience of media, and helps them develop generative media
capability to increase creative skills in making their own media messages. Critical analyses can
include identifying author, purpose and point of view, examining construction techniques and
genres, examining patterns of media representation, and detecting propaganda, censorship,
and bias in news and public affairs programming (and the reasons for these). Media literacy
education may explore how structural features—such as media ownership, or its funding model
—affect the information presented.
What is Media Literacy?

Media Literacy is the ability to identify different types of media and the
messages they are sending. When we speak of media, it encompasses
print media, such as newspapers, magazines and posters, and theatrical
presentations, tweets, radio broadcasts, etc. Being able to understand
these various forms of information with an ability to make sense of what
is presented is the key.

Media Literacy is the ability to access, analyze, evaluate and create

media in a variety of forms.

Definitions, however, evolve over time and a more robust definition is now needed to situate
media literacy in the context of its importance for the education of students in a 21st century
media culture. CML now uses this expanded definition:

Media Literacy is a 21st century approach to education. It provides a framework to access,

analyze, evaluate, create and participate with messages in a variety of forms — from print to
video to the Internet. Media literacy builds an understanding of the role of media in society as
well as essential skills of inquiry and self-expression necessary for citizens of a democracy.

What are the different types of media literacy?

Types of Media – Media and Information Literacy (MIL)

1. PRINT MEDIA
Print media is one of the oldest and basic forms of mass
communication. The contribution of print media in providing
information and transfer of knowledge is remarkable. It is media
consisting of paper and ink, reproduced in a printing process that is
traditionally mechanical.
(Newspaper, Books, Magazines, Comics, Brochures)

2. BROADCAST MEDIA
Broadcast media involves electronically and simultaneously sending information containing
signals, print messages and audio or video content to a vast group of recipients using
television, radio, newspapers, magazines and digital media including the Internet, emails and
texts.

3. DIGITAL OR NEW MEDIA

New media is any media – from newspaper articles and blogs to music and podcasts – that
are delivered digitally. From a website or email to mobile phones and streaming apps, any
internet-related form of communication can be considered new media.
 How do you teach students media literacy?
Tips for Integrating Media Literacy in the Classroom

1. Exploit “teachable moments”

2. Give students a chance to create media, not just analyze it.
3. Start and end with the key concepts.
4. Recognize that kids – and adults – enjoy media.
5. Teach about media, not just with media.

Here are the key questions to ask when teaching kids media literacy:

 Who created this? Was it a company? Was it an individual? (If so, who?) Was it a
comedian? Was it an artist? Was it an anonymous source? Why do you think that?
 sWas it to inform you of something that happened in the world (for example, a news
story)? Was it to change your mind or behavior (an opinion essay or a how-to)? Was it to make
you laugh (a funny meme)? Was it to get you to buy something (an ad)? Why do you think that?
 Who is the message for? Is it for kids? Grown-ups? Girls? Boys? People who share a
particular interest? Why do you think that?
 What techniques are being used to make this message credible or believable? Does it
have statistics from a reputable source? Does it contain quotes from a subject expert? Does it
have an authoritative-sounding voice-over? Is there direct evidence of the assertions its
making? Why do you think that?
 What details were left out, and why? Is the information balanced with different
views -- or does it present only one side? Do you need more information to fully understand the
message? Why do you think that?
 How did the message make you feel? Do you think others might feel the same way?
Would everyone feel the same, or would certain people disagree with you? Why do you think
that?
 As kids become more aware of and exposed to news and current events, you can apply
media-literacy steps to radio, TV, and online information.

What are the seven media literacy skills?

Potter (2004) specifies seven skills of media literacy:

analysis, evaluation, grouping, induction, deduction,
synthesis, and abstracting. These skills, when used together
and in the context of foundational knowledge, are useful for
meaning construction in learning, asserts Potter.
IMPORTANCE OF MEDIA LITERACY
1. Learn to think critically. As kids evaluate media, they
decide whether the messages make sense, why certain
information was included, what wasn't included, and what
the key ideas are. They learn to use examples to support
their opinions. Then they can make up their own minds
about the information based on knowledge they already
have.
2. Become a smart consumer of products and information. Media literacy helps
kids learn how to determine whether something is credible. It also helps them determine
the "persuasive intent" of advertising and resist the techniques marketers use to sell
products.
3. Recognize point of view. Every creator has a perspective. Identifying an author's point
of view helps kids appreciate different perspectives. It also helps put information in the
context of what they already know -- or think they know.
4. Create media responsibly. Recognizing your own point of view, saying what you
want to say how you want to say it, and understanding that your messages have an impact
is key to effective communication.
5. Identify the role of media in our culture. From celebrity gossip to magazine covers to
memes, media is telling us something, shaping our understanding of the world, and even
compelling us to act or think in certain ways.
 6. Understand the author's goal. What does the author want you to take away from a piece
of media? Is it purely informative, is it trying to change your mind, or is it introducing
you to new ideas you've never heard of? When kids understand what type of influence
something has, they can make informed choices.

 When teaching your kids media literacy, it's not so important for parents to tell kids
whether something is "right." In fact, the process is more of an exchange of ideas. You'll
probably end up learning as much from your kids as they learn from you.

Media literacy includes asking specific questions and backing up your opinions with examples.
Following media-literacy steps allows you to learn for yourself what a given piece of media is,
why it was made, and what you want to think about it.

Teaching kids media literacy as a sit-down lesson is not very effective; it's better incorporated
into everyday activities. For example:

 With little kids, you can discuss things they're familiar with but may not pay much
attention to. Examples include cereal commercials, food wrappers, and toy packages.
 With older kids, you can talk through media they enjoy and interact with. These
include such things as YouTube videos, viral memes from the internet, and ads for video games.

What is media literacy used for?

Media literacy enables the populace to understand and contribute to public discourse, and,
eventually, make sound decisions when electing their leaders. People who are media literate can
adopt a critical stance when decoding media messages, no matter their views regarding a
position.

BASIC ELEMENTS OF MEDIA LITERACY

Media literacy is the ability to participate in media culture in a productive way. This considered
an important element of education as modern society is flooded with media that has both positive
and negative impacts on people’s lives. The following are the basic elements of media literacy.

1. Awareness
-Awareness of the various types of media and their inherent characteristics. For example, the
one-directional communication of broadcast media whereby a single firm communicates to
large audiences. This can be contrasted with social media where anyone can publish
information to the world.

Advertising Art
Augmented Reality Books
Broadcast Media Documents
 Film Games
Immersive Experience Interactive Media
Mass Media Messaging
Music Social Media
Video Virtual Reality
2. Access
The skills required to access various types of media. This is based on two foundations: digital
literacy and research skills.
3. Media Issues
-In-depth exploration of the social issues that surround media.
Advertising Bullying
Censorship Digital Divide
Disinformation Groupthink
Herd Mentality Information Security
Knowledge Society Media Culture
Misinformation Misuse of Statistics
Privacy Propaganda
Reputation Social Status
Virtue Signaling Word of Mouth
4. Media Safety
-Strategies for using media safety including principles for preserving privacy and information
security.
5. Media Habits
-Developing the life skills to use media in a productive way. For example, the ability to
identify and correct patterns of additive behavior in relation to engaging media such as social
media, games or ecommerce.
6. Media Criticism
-The ability to evaluate sources of information to assess reliability and determine fact from
misinformation.
Biases Critical Thinking
Fallacies Information Analysis
Media Analysis Objectivity
Point of View Rational Thought
Skepticism Source Analysis
7. Media Production
-The ability to create media and participate in media culture. For example, the skills required
to write a blog or create an immersive art display.

What can Media Literacy do for us?

1. Expands the concept of literacy, as today’s messages come in many forms and literacy
can no longer refer simply to the ability to read and write.
 2. Offers a solution to public health issues, such as body image issues and substance use,
exacerbated by toxic media messages.
3. Empowers all people to engage in a global media environment.

Conclusion

Media literacy is a skill that has been a part of the curriculum for decades, but its importance is
on an all-time high. Not only does it allow students to analyze media in their lives and
communities critically, but it also prepares them for college or careers.

REFERENCES

https://medialiteracynow.org/what-is-media-literacy/

https://www.mvorganizing.org/what-are-the-different-types-of-media-literacy/

https://www.mvorganizing.org/what-are-the-different-types-of-media-
literacy/#What_are_the_different_types_of_media_literacy

https://www.commonsensemedia.org/news-and-media-literacy/what-is-media-literacy-
and-why-is-it-important

https://www.google.com/search?
q=Identify+and+describe+media+literacy+skills&tbm=isch&ved=2ahUKEwjss9XojYn0AhUIZ
5QKHXwzCdoQ2

https://www.google.com/search?
q=media+literacy&sxsrf=AOaemvIuQRPbIb2wH5g9HvOQw0J7pkGhZg:1636381233438&sour
ce=lnms&tbm=isch&sa=X&ved=2ahUKEwjp-oqR-4j0AhUfyIsBHU-
1BFEQ_AUoAXoECAEQAw#imgrc=cpiYek0oB6uhYM

Video- https://www.youtube.com/watch?v=AD7N-1Mj-DU

https://www.youtube.com/watch?v=Be-A-sCIMpg

https://www.youtube.com/watch?v=AD9jhj6tM50

Prepared By:
GROUP3
Eata, Kristine Joy
Domacena, King Justin
Dimaawan Parida