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    Whirlwind Corporation - Edited

    Uploaded by

    John Murimi
    The document discusses a case study about Whirlwind Corporation and a recommendation for how they should respond to fires occurring in their washing machines. It recommends that Whirlwind Corporation should [1] promptly issue a press release acknowledging faults in their washing machines, recall the products, and promise reimbursement to customers. [2] Designate a research center to determine the root cause of the fires and evaluate electronics aspects with independent test labs. [3] Accelerate efforts to determine the primary fire cause while creating a new quality process to ensure customer safety and improve their brand over time.

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    © All Rights Reserved
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    Whirlwind Corporation - Edited

    Uploaded by

    John Murimi
    1K views3 pages
    The document discusses a case study about Whirlwind Corporation and a recommendation for how they should respond to fires occurring in their washing machines. It recommends that Whirlwind Corporation should [1] promptly issue a press release acknowledging faults in their washing machines, recall the products, and promise reimbursement to customers. [2] Designate a research center to determine the root cause of the fires and evaluate electronics aspects with independent test labs. [3] Accelerate efforts to determine the primary fire cause while creating a new quality process to ensure customer safety and improve their brand over time.

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    Whirlwind

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    Whirlwind Corporation.edited

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    The document discusses a case study about Whirlwind Corporation and a recommendation for how they should respond to fires occurring in their washing machines. It recommends that Whirlwind Corporation should [1] promptly issue a press release acknowledging faults in their washing machines, recall the products, and promise reimbursement to customers. [2] Designate a research center to determine the root cause of the fires and evaluate electronics aspects with independent test labs. [3] Accelerate efforts to determine the primary fire cause while creating a new quality process to ensure customer safety and improve their brand over time.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views3 pages

    Whirlwind Corporation - Edited

    Uploaded by

    John Murimi
    The document discusses a case study about Whirlwind Corporation and a recommendation for how they should respond to fires occurring in their washing machines. It recommends that Whirlwind Corporation should [1] promptly issue a press release acknowledging faults in their washing machines, recall the products, and promise reimbursement to customers. [2] Designate a research center to determine the root cause of the fires and evaluate electronics aspects with independent test labs. [3] Accelerate efforts to determine the primary fire cause while creating a new quality process to ensure customer safety and improve their brand over time.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Student’s Last Name 1

    Student’s Name

    Professor’s Name

    Course Number

    Date

    Whirlwind Corporation Case Study

    The management understands the importance of their business's reputation. A company

    with a robust positive reputation attracts more people since it is perceived as providing more

    value (Kobrak, 763-786). However, in some instances, the reputational damage could be

    mitigated when the management prompts fast control measures. As such, this paper seeks to

    propose an effective recommendation Whirlwind Corporation should adopt in its case.

    The Executives of Whirlwind Corporation should promptly issue a press release

    acknowledging the faults in their washing machines, recall the products and promise to

    reimburse each customer. Since the company had already issued a non-voluntary recall of

    500,000 dryers the same year, repairing or replacing the washing machines will not be the ideal

    solution until the company determines the root cause of the problem and implement the solution

    across its electronics products. The company should designate a center staffed with researchers

    from different universities and institutes to replicate the causes of fires in the washing machines

    and the driers and evaluate all aspects of the electronics and work with independent test labs to

    assess the issues.

    Although Whirlwind Corporation will suffer huge financial losses, this course of action

    allows them to demonstrate to its customers that they value their safety more than profit. And

    that, their well-being of its customers is what matters to them. As such, the company should

    accelerate its efforts to determine the primary cause of the fires while creating a new quality
    Student’s Last Name 2

    assurance process that Whirlwind Corporations and its manufacturers must adhere to ensure that

    its customers receive better products with improved safety. The brand will improve and

    customers will start to trust the company over time (Mao, 213). However, if the company shows

    it values short-term revenues and only repairs the product and returns to customers, the problem

    might reappear in the same product or different and the company would never recover again.

    Brand is essential in attracting and maintaining customers. However, reputational damage

    poses a challenge to the brand and could negatively harm the company. As such, companies

    should be ready to respond very fast in case of such occurrence and address their customers and

    shareholders while at the same time taking action. In the case of Whirlwind Corporation, the

    second recall will negatively impact them, however, by addressing the issue and showing

    customers they value them more, the damage will only sustain for short time.
    Student’s Last Name 3

    Works Cited

    Kobrak, Christopher. "The concept of reputation in business history." Business History

    Review (2013): 763-786.

    Mao, Junjun. "Customer brand loyalty." International Journal of Business and Management 5.7

    (2010): 213.

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