Yatra: Yatra Place & Distribution Strategy

YATRA
Yatra is an online travel option provider founded by Dhruv, Manish, and Sabina Chopra. The
company offers bespoke travel tours as well as budget options for travellers with a variety of
offers and packages to choose from. India's tourism industry has been positively impacted as
it becomes more dependent on online information and has more networks between countries.
Therefore, online travel agencies have many opportunities for future growth. Competition is
intensifying due to the ease of entry into this segment. Differentiation seems to be the only
viable option for growth, as MakeMyTrip, Clear trip, and TripAdvisor are the main threats to
Yatra.
Yatra Place & Distribution Strategy:
Below are the sales strategies in Yatra's marketing mix. Being an online site, the service is
available on both the website and the app. It also reaches customers via email and SMS. The
website provides information to all viewers. However, registration is required to book the
tour. You can register from Facebook. By offering this option, Yatra also ensures that it
attracts new customers and customizes each customer's advertising based on their tastes and
preferences. The growth of mobile phones today means expanding the reach, and applications
are essential. Those who have the app are also more loyal customers. Therefore, running an
efficient app on Yatra is also part of the distribution of that service. Yatra.com is also trying
to attract the attention of new customers through mobile phone and SMS. They are also used
to confirm bookings made and provide additional information. As a travel guide app, it is
increasing its presence nationwide. There's also new information about attractive places and
suggestions for untouched and less visited places.
Yatra Promotion & Advertising Strategy:
The advertising and promotion strategies for Yatra Marketing Strategy are: Yatra uses a
variety of media and strategies to market to its audience. Presence is typically displayed on
social media and YouTube channels. Many exciting articles are presented to viewers that
provide information on travel options. This will display the brand name. By working with
different companies in the value chain, we can offer better discounts to our customers. Once
the offer is booked, Yatra will offer some refunds that you can charge for future trips. This
guarantees customer loyalty. These are recently offered discount cards for customers that can
be offered to relatives and friends as travel gifts. They introduced this option in collaboration
with Quicksilver. Celebrities are also approached to support the brand name. Bollywood
actors are associated with the Yatra brand. We also sponsor events and teams. It was a travel
partner of Rajasthan Royals. This helped them get a lot of positive branding.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps
marketing mix of Yatra.com.
Process:
Increase the number of visitors to your website by providing quality information to your
viewers. This information is also based on reviews from existing customers and helps
websites estimate the popularity of travel destinations and hotels. As competition intensifies
in the industry, Yatra.com sets itself apart by offering all-round travel options. This has been
made possible by the acquisition of many companies that have a direct impact on the value
chain. Magicrooms.in is an Indian company that offers global distribution options and is now
part of Yatra. With the acquisition of Travel guru, Yatra has ensured that it is at the forefront
of providing quality information and reviews about travel destinations. This has greatly
improved his database. Booking a travel website is just the beginning. Yatra.com focuses on
post-booking services by providing information and making travel suggestions and all other
services available on the product list.
Physical Evidence:
The biggest physical presence of Yatra.com is websites and apps. Increased website traffic
is the main evidence. The number of viewers gives insight into the growth of the company, as
most of the revenue comes from advertising on the site. Since mobile apps are directly related
to the loyal customer base, the number of apps means increasing customer loyalty. It also
means satisfied customers. The bookings made through either website or apps, can be
gauged, to know whether the interest of tourists in Yatra is increasing or decreasing. A
positive image of the company, satisfied customers and reviews and ratings deliver a positive
image. The reviews on the apps are currently the new of gauging word of mouth of the
customers. The cancellation requests made, or the satisfied customers can also be gauged
through the effectiveness of customer care services.
People:
For a service company like Yatra, people are the most important asset. Important to Yatra are
unique technology, travel professionals, and outsiders who can exchange experience with
travel destinations. Travel Experts: These are the people who generate information for
travellers to make their trip more convenient. The R & D team is primarily busy investigating
locations and providing relevant information. Tech Developers: These are the core of
Yatra.com. It's basically a website with an online travel solution, so it's very important to
keep your website up-to-date and secure. Reviewers: Both types of reviewers are important
and positive for online sites. As an important person, help them assess their shortcomings.
Therefore, people are free to express their opinions on the website, ensuring a transparent
environment and the opportunity to grow and improve the company. Tourists: Tourists can
also identify the location themselves or make suggestions for processing information on-site.
Therefore, they are also an integral part of the Yatra team. This completes the Yatra.com
marketing mix.

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