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    Assignment On Oligopoly (Puma) : Mi-122, Behind Pharma City, Selaqui Industrial Area, Dehradun, Uttarakhand 248001

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    Ammar Ahmad
    Puma operates in an oligopolistic market structure with a small number of major competitors such as Nike and Adidas. As one of the top brands in the footwear industry, Puma differentiates its products and engages in non-price competition through innovation and marketing. Puma employs a competitive pricing strategy, offering a range of premium and more affordable products compared to rivals. This allows Puma to sustain demand and sales growth in the highly competitive shoe industry.

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    Assignment On Oligopoly (Puma) : Mi-122, Behind Pharma City, Selaqui Industrial Area, Dehradun, Uttarakhand 248001

    Uploaded by

    Ammar Ahmad
    56 views4 pages
    Puma operates in an oligopolistic market structure with a small number of major competitors such as Nike and Adidas. As one of the top brands in the footwear industry, Puma differentiates its products and engages in non-price competition through innovation and marketing. Puma employs a competitive pricing strategy, offering a range of premium and more affordable products compared to rivals. This allows Puma to sustain demand and sales growth in the highly competitive shoe industry.

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    oligopoly

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    Puma operates in an oligopolistic market structure with a small number of major competitors such as Nike and Adidas. As one of the top brands in the footwear industry, Puma differentiates its products and engages in non-price competition through innovation and marketing. Puma employs a competitive pricing strategy, offering a range of premium and more affordable products compared to rivals. This allows Puma to sustain demand and sales growth in the highly competitive shoe industry.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    56 views4 pages

    Assignment On Oligopoly (Puma) : Mi-122, Behind Pharma City, Selaqui Industrial Area, Dehradun, Uttarakhand 248001

    Uploaded by

    Ammar Ahmad
    Puma operates in an oligopolistic market structure with a small number of major competitors such as Nike and Adidas. As one of the top brands in the footwear industry, Puma differentiates its products and engages in non-price competition through innovation and marketing. Puma employs a competitive pricing strategy, offering a range of premium and more affordable products compared to rivals. This allows Puma to sustain demand and sales growth in the highly competitive shoe industry.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Assignment on

    Oligopoly (Puma)

    MBA IB
    2020-22
    Submitted To Submitted By
    Prof. Shailja Khanduri Piyush Sharma
    0201MIB038

    Doon Business School


    Mi-122, Behind Pharma City, Selaqui Industrial Area, Dehradun,
    Uttarakhand 248001
    Oligopoly

    The word Oligopoly is derived from two Greek words – ‘Oligi’ meaning ‘few’ and ‘Polein’ meaning
    ‘to sell’. Oligopoly is a market structure with a small number of firms, none of which can
    keep the others from having significant influence. The concentration ratio measures the
    market share of the largest firms. an oligopoly is two or more firms. There is no precise
    upper limit to the number of firms in an oligopoly, but the number must be low enough
    that the actions of one firm significantly influence the others.

    Features of Oligopoly

     Few Firms
     Barriers to Entry
     Non-price competition
     Interdependence

    Product Differentiation

     Focus on the brand's DNA and heritage.


     Build on the brand's biggest and most promising category and strive for category
    leadership.
     Heavily invest in innovation and in parallel cut Opex .
     Maintain transparent and trustworthy relationships with main stakeholders
     Focus on a few selected marketing campaigns and make them as big and as
    exciting as possible.

    Pricing Strategies
    Puma offers a large range of products in the footwear category. There are two main
    factors that affect pricing in the shoe industry. They are the level of demand and
    competition. Competition in the shoe industry is high and companies invest in
    product innovation as well as marketing to maintain demand. Accordingly, they set
    the prices of their products. Puma’s pricing strategy is a competitive pricing
    strategy. It offers premium-priced products as well as a large range of products
    priced more affordably compared to the competitors. This pricing strategy helps
    Puma sustain demand and drive sales higher. Compared to the two leading brands
    in the shoe industry, Nike and Adidas, Puma prices products more affordably.
    However, it still focuses on quality and also offers seasonal discounts on products to
    grow its sales. This pricing strategy has proved favorable for Puma which shows in
    its revenue graph for the last several years.  

    Competitors
     Nike

     Adidas

     Reebok

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