How To Sell Your Product On AppSumo

Contents
Launching on AppSumo
Reviews: Why they matter and how to get them
Digital marketing 101
What to do if your product just isn’t selling
Frequently asked questions
How do I become a Select partner?
Can we incentivize customers for a review?
Does someone need to purchase my deal on AppSumo to leave a review?
When do I get paid for my sales?
How do I change my price?
How do I edit my listing / change my images or copy on my deal page?
How do I create a pinned post?
How long does my campaign run with AppSumo once I go live?
Can I transfer ownership of my deal page?
How will I be notified when someone refunds?
How do I get notified that someone left a question or review?
Can I create more than one pricing tier?
Is there an exclusivity policy with AppSumo?
Can I refer a friend to AppSumo?
How much does it cost to list with AppSumo?
What happens if I get a bad review?
What if a customer wants to change their taco review?
How does the algorithm work in the browse categories?
How do I get featured in the Spotlight section?
Important links and contact information
Templates
Launching on AppSumo
is just the beginning…
So you’ve decided to launch a product through AppSumo.
First, let’s sound the air horns and start pouring the (metaphorical) Gatorade on each
other. Cue the confetti from the ceiling right… about… NOW!
Congratulations! This is a monumental day in history. It’s the day all the hard work you
put into your product paid off and a beautiful partnership with AppSumo began. What a
milestone! What a reason to celebrate!
*ahem* You can keep your party hat on, but now let’s talk business.
AppSumo receives thousands of website visitors every day.
But how do you make the most of this traffic and drive potential consumers to your
awesome listing? With your product live and ready for purchase, the important work of
marketing begins.
We created this resource to give you the greatest opportunity for success selling on
AppSumo. In this guide, you’ll learn the tricks, tactics, and best practices that have
helped thousands of other partners get more traction and sales.
Plus, scroll all the way to the bottom of this guide to access free templates and
examples of some of the resources and ideas discussed throughout this guide.
Let’s dive in, starting with one of the most important marketplace success
tactics: getting reviews.
AppSumo | How to Sell Your Product on AppSumo 01
Reviews: Why they matter and how to get them

An online marketplace is where people go to buy and sell stuff on the web. Amazon,
eBay, and AppSumo are all examples of marketplaces focused on different verticals.
These platforms aren’t meant for short-term product campaigns, either. Marketplaces
are powerful places to market evergreen products today (and for years into the future).
It’s important to note that marketplaces do not automatically help promote every
product on their platform. Marketplaces simply host other peoples’ products, making
them readily available to purchase. Marketing is the responsibility of the person who’s
decided to list their product online. In this case, you.
But just because AppSumo doesn’t automatically put your product in the limelight
doesn’t mean we won’t. If your listing gains a lot of traction, then our website might
automatically start promoting your product to people in our audience who like similar
things.
Think of AppSumo as adding fuel to your fire.
Reviews can give you exposure on AppSumo

AppSumo receives millions of website visitors every year. Many of these visitors are
entrepreneurs, aspiring business owners, and freelancers shopping for software and
other resources to make their businesses better.
The best way to get in front of AppSumo’s audience is to show us that you can first get
traction on your own. When people are excited about a tool, we try to showcase it in
front of others who may also be interested.
If your product gets dozens of positive reviews and simply flies off our digital
shelves, then you may get featured on our homepage—where tens of thousands of
entrepreneurs can see your product.
Here’s how the structure for review exposure currently works:
10 reviews = Facebook shoutout in the Official AppSumo Facebook group

20 reviews = Email shoutout and additional exposure in the Rising Star Collection
(The Rising Star Collection is a category of products that are on the rise of popularity
with AppSumo. These products are featured each week in our Sunday Digest email
blast.)
But it’s not as simple as everyone seeing your tool when it’s popular. The AppSumo
algorithm considers the buying interest of each Sumo-ling. The person who only
purchases marketing tools may not see the same tools at the top of their AppSumo
homepage as someone who only shops for video editing software.
That’s why it’s important to use precision when choosing categories to tag your listing.
The wrong categories can mean your product won’t get promoted to the most likely
buyer.
(For an idea of current products in various categories, click around our Browse page
and sort your searches by the category tags on the left hand side of your screen. And
if you’re not sure you selected the right categories, you can change them in the partner
dashboard.)
Focus on website traffic, sales, and reviews

At the end of the day, the ways Sumo-lings will discover your product through AppSumo
are ever-evolving. We have multiple algorithms that are being tested at any one point in
time. These impact how the products appear ranked in the collection.
There are a number of factors that impact these rankings, such as listing traffic, sales,
new buyers, number of reviews, quality of reviews, and past purchases, to name a
few. All of these are being tested simultaneously with the end goal of increasing
discoverability and conversion rates. After all, we want you to sell your product, too!
So what can you do to drive traffic, sales, and reviews?
The magic is in the marketing.

Reviews speak louder than good copy
No matter how well you talk about your product in the listing, Sumo-lings will want
proof. Social proof, specifically.
Our experience is that the sooner you can get someone to review your product, the
better it will perform in the long run.
Positive reviews always drive sales. Asking for them is most of the battle.
Here’s the catch on AppSumo: No one can leave a review of your product unless
they’ve purchased it through AppSumo. In other words, your past clients (or
coworkers) can’t come to your rescue by writing a bunch of reviews. You’ll have to
gather reviews from people who purchased your product through AppSumo.
How to time your requests for reviews:
1 When your product first launches on AppSumo, announce it to everyone in

your circle of influence. This can be email subscribers, Twitter followers,
or even a group text to your family (“Hi Mom...”).
2 Two days after you make the initial announcement, send a follow-up
message to the same groups. This time, say “If you bought my product on
AppSumo, please leave an honest review about your experience. This will
help me get the word out to more people.”
3 Send a similar message after one week.
4 Never stop marketing. You can send similar messages again periodically.
Maybe that means once per month or once every handful of months. The
point is: Reviews sell products.
Entice Sumo-lings to review your product
Once you know a user has signed up for your tool, or after you have a positive
experience with a customer through a support channel or social media, kindly ask
them to share the love: Direct them to your listing to leave a review.
If you’re listing a tool or course, you may have success starting a drip campaign
that will send a sequence of emails to Sumo-lings asking them to please share
their thoughts. Getting reviews on your product will help you gain exposure on
the platform as well as earn additional promotion from the AppSumo team (as
mentioned above.)
Here are a few examples of good requests for reviews:

Source: Happy Scribe

Source: Masters Academy
If you want more creative ideas on how to get more reviews on your deal page or simply
some email templates to help you get started please email us at partners@appsumo.com!
How to deal with negative reviews

Negative reviews are inevitable. Here are some best practices for addressing them:
If the thread with a Sumo-ling gets too long, ask to move to email so you can speak
one-on-one.
Respond to the Sumo-ling. Silence is a bad approach to handling poor reviews. It’s
better to listen to their feedback, offer extra assistance to resolve the issue, or offer
any insights you can about the problems they bring up.
Kill them with kindness! Helpful and positive responses are great for the AppSumo
community to see.
Once you’ve helped a Sumo-ling resolve their issues, ask them to submit a Taco
Review Change Form. They may choose to give you a better review now that their
issue has been resolved.
Respond to all reviews, positive and negative. At the very least, this shows other
potential buyers that you’re a responsive, considerate entrepreneur.
Digital marketing 101

Welcome to band brand camp
As you upload your listing to AppSumo and start creating marketing materials to
promote your product, it’s worth pausing for a moment to think about your brand.
Branding can be defined as the larger message that’s being conveyed across your
product and business. It’s a combination of the story you tell, the value your business
offers, the existing recognition your product or company already has, and the trust
you’ve earned—all rolled into one.
Potential customers want to feel emotionally connected to the brands they buy from.
Their purchase is an extension of their own personality, style, and identity. Ask yourself:
How will your marketing appeal to the emotional side of the buying experience?
In practice, this means creating a cohesive message and design that informs every
social media post, landing page, and line of copy. As you dive into the following
marketing techniques, remember that branding is the needle that should thread each
tactic you use to market your product.
Actionable ways to make a more cohesive brand

Determine your target audience. Your product isn’t for everyone. The clearer you become
about who your product is for, the easier it will be to write copy and create a brand that
connects with them.
Nail down the basics. Do you explain your product differently every
time you talk about it? Strong brands have consistency. Take some time to
create some core messaging—like an elevator pitch or slogan—that you use
everywhere.
Create rules for your brand. Established brands create rules about how
they use colors, logos, and graphics across their marketing. Set parameters
in place so that customers see consistency when they’re going through your
app, downloading your guide, or seeing your latest ad.
Reach out to your community

For many entrepreneurs, marketing should start in your network. Leverage social
media, your affiliates, your freemium users, your blog, and more, and share the
product listing with everyone you know. If you normally don’t bother with social
media, now is the time. Go get yourself an Instagram account!
This way, you’re selling to people who already know and trust you. These
individuals are some of your most likely buyers simply by association. Don’t
immediately dive into cold outreach or interacting with strangers until you’ve first
told your community about your listing on AppSumo.
Besides, your community can offer deep insights that you can use to launch your
product more effectively. Try running a survey or poll to determine things like what
you should charge, the items on your product roadmap, or how to market the
product.
You never know what golden ideas are just waiting to emerge from your existing
community.
Promote your product on social media (and beyond!)

Here’s the fun part: the tactics you’ll use to get the whole internet talking about your
AppSumo listing.
Join Facebook groups
Facebook groups are all about community. People join communities to learn,
network, and share ideas about certain topics. There are investing Facebook
groups, metal detecting Facebook groups, and even Facebook groups that exist
just for people to talk about software.
These groups can be a great place to network and (with permission) promote your
product. Just pay attention to the community guidelines around promotion to
avoid getting kicked out as soon as you’re allowed in.
Here are some examples of Facebook groups you can join:
BIG DATA & PREDICTIVE ANALYTICS GROUP (for analytics)
Blogging - SEO, Affiliate Marketing & Digital Marketing (for bloggers)
Graphic Designing (for designers)
Ecom Empires (for eCommerce)
Here’s a longer list of Facebook groups to explore.

Create your own Facebook group
It can also be valuable to start your own Facebook group centered around your
product. This allows for networking among your customers and gives people an
easy way to ask you questions about the product.
AppSumo has an official Facebook group, for example. We use it to promote new
deals, share blogs, and listen closely to Sumo-lings.
If you’re listing a tool or course, you can give everyone who purchases your product
automatic access to your company’s exclusive group. It’s a great way to build hype,
hear from your customers, and even promote new features or future offerings.
Post on Twitter
Follow the moves of some of the top
entrepreneurs who publish on Twitter. For
example, the day a new episode of his podcast
goes live, entrepreneur Tim Ferriss doesn’t just
tweet about it once. Nope, he often shares his
latest episodes on Twitter several times in just
a few days. And if Tim can do it, you can do it.
Don’t be afraid to promote your product

frequently. Remember, Twitter is a fast-
moving place. As sad as it sounds, a lot fewer
people saw your last post than you think. The
good news is, no one will even notice if you
share a similar post about your product later
today… then tomorrow… and then the next
day...
Source: Tim Ferriss

The point is, be iterative. Find new ways to talk about the benefits of your product.
You can even Pin your favorite product tweet to make sure anyone who visits your
profile immediately sees where they can purchase your product.
Here are a few Tweet variations you can try:
“My product [product name] is live on @AppSumo! Get it today for just [price]: [link]”
“Here’s what one Sumo-ling said about [Product Name]: ‘[Insert real quote from
5-taco review].’ Check it out for yourself here: [link]”
“[Product Name] helps [target audience] solve [key benefit]. Get it today on @
AppSumo! [link]”
Instagram
Source: QPage
Instagram offers multiple ways to promote your listing: Feed, Stories, and Reels.
In your feed, you can post interesting graphics or product pictures that showcase
your listing on AppSumo. Use the description to talk about the nitty-gritty details:
price, features, and benefits. You can also consider using relevant hashtags to get
your post featured in front of more people.
Instagram Stories and Reels are often more personal. You might choose to make a
video of yourself discussing the launch of the product, how you decided to build it,
or even share case studies about how your product helped someone.
LinkedIn
Source: Sales for Nerds
If social media was a raving party, LinkedIn would be the chaperone standing in the
corner wearing a tie—it’s a little more buttoned-up.
As a professional social media channel, LinkedIn can be a powerful place to

promote software and business resources. There are a few primary ways to
promote your product on LinkedIn.
Write a post for your timeline: In this case, you’re writing to your immediate
connections and followers. Since people check LinkedIn less often than other
social media, posts on the platform can carry a long shelf life. You can still get
traction on posts you made months ago as more people log in on a rolling basis.
Post in groups: LinkedIn has thousands of public and private groups. The public
groups are often easy to publish in, but give your post an audience outside your
network. (You can find dozens of public LinkedIn groups by typing a keyword for
your product—like “SaaS,” “software,” etc.—into the LinkedIn search bar. Sort the
results of your search by clicking “Groups.”)
Reddit, Quora, and online forums
Think deeply about the problems your product solves. What questions are potential
customers asking across the internet as they look for solutions like yours?
If you can find where they’re asking these questions, you can be the person to
respond with a solution: your product!
Reddit, Quora, and other online forums are places many people turn to for advice
or ideas from strangers. Participate in relevant communities, such as subreddits
related to the pain point your product solves. Be helpful. When your product is
relevant to someone’s question or problem, tell people about it—and point them to
your listing on AppSumo.
Networking Slack channels
Source: Slofile
Slack isn’t just for pinging your coworkers about their lunch plans all morning.
(Tacodeli or bust.) Many people join public Slack groups for networking purposes.
There are channels for people who want to discuss startups, entrepreneurship,
content marketing, and so much more.
Tons of these channels have rules around self-promotion. You can typically do it
under certain circumstances or within specific channels. As long as you follow
the rules, Slack could be a simple way to put your product in front of your ideal
audience.
But how do you stand out in a channel all about self-promotion? It’s my experience
that people using Slack are quick to compliment you on your achievements.
Instead of simply talking about your product as something others can go purchase,
frame your product as an achievement you’re proud of.
You can say, “Today, my product for HR professionals launched on AppSumo!”

before describing what you offer. Instead of feeling like a total cold sale, readers
might be more interested because it feels like they’re witnessing an important day
in your life or business. Your excitement could stir some curiosity.
Browse public Slack groups using Slofile.
Create an affiliate or referral program

You don’t have to be a one-person marketing team. Affiliate marketing—think of it
as commission-based selling—is a great way to incentivize people with influence
to recommend and share your listing with others.
When someone encourages another person to buy your product, you can give them
a nice referral bonus for helping you make a sale.
Referral programs are another option that’s similar to affiliate programs. With
referral programs, you’re often rewarded on a sliding scale, and the compensation
can be anything from cash to brand swag like stickers and t-shirts.
There are many popular ways to grow an affiliate or referral program. But that’s a
little too in-the-weeds for this guide. For inspiration and advice, here’s a detailed
look into how we grew our affiliate program at AppSumo over the course of a year.
Run a webinar
Sumo-lings love seeing tools in action. It’s not enough to read your crisp copy and
look at your action-packed screenshots. Partners on AppSumo often find it helpful
to host a Q&A-style webinar for new buyers and people still on the fence about
their products.
Promote the webinar using all the means mentioned above: Facebook, Twitter, etc.
You can prepare a simple walkthrough of the product, followed by some time set
aside at the end to answer questions.
Sometimes all it takes to make a sale is showing potential customers that your
product works exactly like you said it would.
How to prepare to run a webinar
Use tools like Zoom, LiveWebinar, or Airmeet to host your webinar.
Send at least one or two emails to your subscribers about the upcoming webinar.
Include the option to get notified before the webinar begins.
Post about the webinar on all your social media feeds. Again, provide users an
opportunity to get notified before it begins.
What to cover during your webinar
Screenshare to showcase the tool and some of its key features.
Talk about some of the most common use cases for your tool.
Offer a Q&A session for anyone to ask about the product.
If you’re going to launch new features soon, talk about your product roadmap so
customers know what to look forward to.
Should you run ads?
Facebook and Google ads can be intimidating if you’ve never run them before.
Where do you even start? Will you just throw away money into the digital abyss?
The truth is, that’s possible. If you’re going to use digital ads, it’s best to start with
a small budget until you start seeing results. Sales (or a lack of them) tell you a lot
about how effective your ads are.
For standard ad specs, we recommend to follow Facebook’s ad guidelines.
If you want a step-by-step guide to creating Facebook and Google ads, download
our ebook, The Essential Marketing Start Guide.
Multiple ways to use email
We’ve saved one of the most powerful tools for last. Email is what made AppSumo
possible to begin with. It’s by far one of the best ways to reach your ideal audience
online. Here are a few approaches:
Send a simple email to your list: If you’ve built an email list, they should be
some of the first people you tell about your new listing. Send an announcement
email about your listing.
Build a campaign around the launch: Instead of simply announcing your

product launch, you can up the ante by creating a campaign that includes pre-
launch teasers, special rewards for people who leave reviews, and even follow-up
campaigns for people who didn’t open the first email. If you’re going to take this
approach, it’s best to start planning the campaign a few weeks in advance.
Reach out to people in your network: Unlike posting on social media, where the
algorithm can hide your post from friends and followers, email arrives in someone’s
inbox chronologically. Most people check their email regularly, which means almost
everyone you email about your product will at least be aware that it’s available.
Add a Welcome Email: You can also use your Welcome Email to kindly introduce
yourself and your company, request new users to leave you a review, or provide an
overview so that new customers get the most out of your guide or product.
Source: Nudgify Source: Sparrow Source: AppScreens

What to do if your product

just isn’t selling
You’ve written your best copy, told your entire network, and marketed your product
to the best of your ability. What happens if people still aren’t buying?
You may need to take a step back to reconsider your AppSumo listing. Here are
several variables that may impact your sales.
The price is right...right?
Pricing is one of the most important aspects of your listing. It involves thinking about
brand, value, and of course, your costs for running and maintaining the tool.
If no one purchases your product, you may consider taking a second look at what you’re
charging. How does your price compare to how much similar products on AppSumo cost?
Does the style and brand of your listing match the price?
Rambly copy for a high-ticket item, for example, can seem like an inappropriate fit. You
want the image and message of your brand to match the price you’re charging.
When you decide on a new price for your product, email us at partners@appsumo.com
so we can help with the update. You can also reach out to your personal partner success
associate for a free marketing strategy call.
Improve your support response times
When it comes to support, anything less than above-and-beyond is a missed

opportunity for creating a happy customer. We definitely spoil Sumo-lings with
world-class support on our end, so they’ll be expecting no less from partners like
you.
Responsiveness is important. As questions and problems arise, you and your

support team should act quickly to resolve them. Sumo-lings will lose interest If
they don’t get lightning-fast attention—and it just looks better on your team when
you respond fast.
Personalizing your responses—instead of using canned replies—can also make

your team look like you’ve really got things under control.
Oh, and be friendly! Our customers will quickly become your biggest advocates
when you connect authentically with them.
What happens if you get a lot of support tickets?
This has more to do with SaaS products than digital downloads, but as a rule
of thumb, it’s always good practice to have a comprehensive FAQ section. Pay
attention to the larger themes. Usually, if one person hits a snag using your product,
someone else might, too.
As these ticket trends start rolling in, create (or add to) an FAQ that answers
common questions or concerns.
If you’re building the FAQ in advance, here are some questions you should answer
that we see all the time from Sumo-lings:
Do you have a public roadmap?
Where can I find a tutorial or demo about how to use your tool and its
different features?
Do you have multi-language support?
Could you add this language…?
How do we reach Support?
Do you have XXXX integration? (Alternatively: Can we use this with… ?)
Is XXXX HIPAA-compliant?
What gateway/payment connections are available?

What is your privacy policy?
What do you do with user data?
Is it possible for me to upgrade my product later?
Do you have an affiliate program?
Do you plan to make XXXX feature available soon?
Can I have some links to actual websites running on XXXX to get the feel of how it
works?
Can you tell us a little more about your company, full-time employees, path to
profitability, etc.?
Do you have a mobile app planned?
Is there a way to import my content from XXXX to your product?
Is this product GDPR-compliant?
Does this product have white labeling?
Is there a webinar link?

Here are some of our favorite examples of public

roadmaps:
Gurucan
POSTOPLAN
Frase
Tool for creating your roadmap
Set up a public roadmap before Sumo-lings ask about one (because they will!).
Here are resources for creating a roadmap:
https://trello.com/guide
https://trello.com/en-US/guide/trello-101
We are not affiliated with Trello, but it’s the most frequently used roadmap tool
among our partners and one we frequently recommend.
Update your copy and images
Sometimes the problem isn’t the product itself but how you’re marketing it. If sales
are slow, consider swapping out some of the existing images in your listing for new
ones.
Tell someone who knows your company and product to read through your
marketing copy. Tell them to be honest: Is your copy boring or confusing? Does it
come across as a scam? Are there typos galore?
Simple changes like improving your copy and changing images can sometimes
make all the difference. If your first attempt doesn’t work, try something new.
Be willing to test everything.
Here are a handful of examples of successful AppSumo product pages:
ChatFox
LinkHelp
Instoo
Niceboard
LeadBlasta
Frequently asked questions (FAQ)

about launching on AppSumo
How do I become a Select partner?
Our Select team is always on the lookout for top performers in our store. If that
team thinks a Select offer is right for you and your product they will reach out for an
interview.
There currently aren’t any specific metrics we can give to guarantee a conversion.
There are many variables that go into a product being chosen for Select.
However, the most important factors are reviews and sales. In the meantime,
continue to use the incentive ladder we have in place for AppSumo to use for your
advantage. If you feel your product should be in the running for a Select partnership
please reach out to your partner success team at partners@appsumo.com!
Can we incentivize customers for a review?
No, it is against our partner policy to offer an incentive for a review. In other words,
don’t ask for positive reviews in exchange for free or updated products—we’re
serious about maintaining integrity with our customers on the platform.
Does someone need to purchase my deal on

AppSumo to leave a review?
Yes! We take reviews seriously around here and want to make sure that each review
is honest and comes from someone that has purchased and used the product.
Where do I get paid for my sales?
Sales are paid out within one week of the start of the first calendar month 60
days after the calendar month during which sales of your Product occurred. For
example, if your first Revenue Share of $200 was from April sales, you would
receive the $200 payment by July 7th.
How do I change my price?
For any changes to pricing, features, or deal length with your existing deal, please
reach out to us at partners@appsumo.com.
How do I edit my listing/change my images or

copy on my deal page?
You can update the images, copy, and description for your deal page in your
Partner Dashboard. Just log in, select your product, add a new draft, and make
any changes you like!
How do I create a pinned post?
To create a new post, go to your question section and submit a post. Once it is sent
and added to the questions on the deal page, email our partner success team and
we will manually pin the post as the first item the Sumo-lings see before getting to
questions and reviews.
Keep in mind: You cannot edit a pinned post once it is live. However, if you’d like
to delete or unpin your current pinned post, please send us the direct link to the
pinned post and let us know if you want to delete or unpin it.
How long does my campaign run with

AppSumo once I go live?
AppSumo’s terms and conditions can be found here. Our minimum time on our
platform is 120 days but our goal for you is to create an evergreen listing that is
sustainable and can grow with your business. Once you become a partner with
AppSumo you will be assigned a personal partner success associate who will be
able to help you edit your listing during your journey with us.
Can I transfer ownership of my deal page?
Yes! If you have had a change in the ownership of your business/product please
reach out to partners@appsumo.com so we can get all the updated information.
How will I be notified when someone refunds?
Your refunded codes are located in your partner dashboard under the “Sales
& Analytics” tab. As of right now, we do not notify partners for refunds, we
recommend checking daily to see if there are any new refunds so you can revoke
access to your product as soon as possible.
How do I get notified that someone left a

question or review?
Notifications for reviews and questions are in the Partner Dashboard in the
“Dashboard” tab. Make sure you have selected the right product to view in the drop
down menu in case you have more than one product listed with us.
Can I create more than one pricing tier?
As of right now, we only allow one pricing option and two subscription models
(yearly and LTD). However, you are allowed to provide “stacking” instructions on
your deal page for customers to buy your product more than once with added
features. Please reach out to the partner success team to learn more!
partners@appsumo.com
Is there an exclusivity policy with AppSumo?
We do not require exclusivity to list with us. You are free to list your product
wherever else you see fit. All we require is that your product is listed at its lowest
price with AppSumo, it cannot be listed for cheaper anywhere else.
Can I refer a friend to AppSumo?
Yes! Please fill out the partner referral form and make money referring to us!
Partner Referral Program
How much does it cost to list with AppSumo?
Listing with us is free! The rev share AppSumo provides is one of the most
competitive in the market. Here’s the breakdown:
When you bring a new customer to AppSumo, you receive 95% of their
purchase of your product
You’ll receive 70% revenue share on any returning AppSumo customer that
purchases your product
What happens if I get a bad review?
If you feel that a review or question has broken our community guidelines,
please reach out to our partner success team partners@appsumo.com. We
will assess the situation and the review/question may end up being denied if
the customer broke any guidelines.
If the negative review hasn’t broken any community guidelines, then see our
section about handling negative reviews for several tactics for making things
right with that customer.
What if a costumer wants to change their taco review?
If a customer wants to change their amount of taco or the content of the

review they left please send them the Taco Review Change form.
How does the algorithm work in the browse categories?
In the Browse area, we have multiple algorithms that are being tested at any one
point in time. These impact how the products appear ranked in the collection.
There are a number of factors that impact these rankings: Product detail page
traffic, sales, new buyers, # of reviews, quality of reviews, and past purchases, just
to name a few.
All of these are being tested simultaneously with the end goal of increasing
discoverability and conversion rates. We will continue to optimize these as we get
more and more data. So what can you do? Continue to be active and engage with
those on your product detail page, keep working on getting those reviews and drive
more people to your product detail page.
How do I get Featured in the Spotlight section?
The Spotlight area is reserved for our Select deals. These deals are heavily
vetted and picked to run short stints of time on AppSumo.
Important links and contact information
Terms & Conditions
Partner Referral Program
Partner-related questions can be sent to partners@appsumo.com.

Thanks for selling on AppSumo
We’re so pleased that you’ve chosen to list your product on AppSumo and look
forward to seeing what you can achieve!
AppSumo was built to help entrepreneurs successfully launch their products, get
trustworthy feedback from real users, and help put powerful business tools and
resources on the map.
If you have additional questions about your listing, you can contact the Partner
Success Team: partners@appsumo.com.
Here are even more resources to help make your launch easier—and a roaring
success!
Templates and checklists

The quickest way to learn is by example! We’ve compiled some of the successful
samples from above (along with a few extras) to get you started. Make sure to
customize the messaging to fit your brand, but don’t feel like you need to reinvent
the wheel!
Examples of how to ask for reviews
Source: AppScreens
Source: WeTeach
Source: No Code MBA

Roadmap examples
Source: Gurucan
Source: POSTOPLAN
Source: Frase
Social media posting

templates and examples
“My product [Product Name] is live on @AppSumo! Get it today for just [price]:
[link]”
“Here’s what one Sumo-ling said about [Product Name]: ‘[Insert real quote from
5-taco review].’ Check it out for yourself here: [link]”
“[Product Name] helps [target audience] solve [key benefit]. Get it today on @
AppSumo! [link]”
Source: KonnectzIT
Source: Eventmie Pro

Source: Aryel
Source: Ambra
Source: Ad World Masters
Source: QPage
Source: Sales for Nerds

Template for requesting reviews
Hello there,
Thanks again for choosing [your company name]. We’d like to hear about your
experience! Please leave us a review, so we can use it to improve our customer
satisfaction and product. We encourage honest reviews and welcome all feedback.
[insert deal page link]
Hoping to see more tacos sent our way!

Launch email template
Option 2 (without incentive):
Our product is now live on AppSumo!
AppSumo is the #1 marketplace for entrepreneurs and we have listed our product
HERE: (Insert deal page URL)
Check us out, try out our product, and leave us an honest review!
We want to grow and improve our product, and we can’t do that without your help!
Cheers!
[Insert name]
Template for requesting a review through your Support Team
Hey [NAME]!
If you’ve found our Support Team helpful and you’re loving how our product/course
has helped your business, please let the AppSumo community know by leaving us a
review on our AppSumo deal page: [link to deal page here]
We love getting feedback and improving our product for our customers!
Respond to a bad review template
Thank you for leaving us your honest feedback! This is helpful to know and
important for us to improve our product. [Offer additional solutions to the
customer’s problem or any further insight into the product where the customer
might be missing information.] We appreciate your support and hope we can do
better to meet your needs going forward.

How To Sell Your Product On AppSumo

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Contents

Digital marketing 101

What to do if your product just isn’t selling

Frequently asked questions

How do I become a Select partner?

Can we incentivize customers for a review?

Does someone need to purchase my deal on AppSumo to leave a review?

When do I get paid for my sales?

How do I change my price?

How do I edit my listing / change my images or copy on my deal page?

How do I create a pinned post?

How long does my campaign run with AppSumo once I go live?

Can I transfer ownership of my deal page?

How will I be notified when someone refunds?

How do I get notified that someone left a question or review?

Can I create more than one pricing tier?

Is there an exclusivity policy with AppSumo?

Can I refer a friend to AppSumo?

How much does it cost to list with AppSumo?

What happens if I get a bad review?

What if a customer wants to change their taco review?

How does the algorithm work in the browse categories?

How do I get featured in the Spotlight section?

Important links and contact information

So you’ve decided to launch a product through AppSumo.

AppSumo receives thousands of website visitors every day.

Reviews: Why they matter and how to get them

Think of AppSumo as adding fuel to your fire.

Reviews can give you exposure on AppSumo

Here’s how the structure for review exposure currently works:

10 reviews = Facebook shoutout in the Official AppSumo Facebook group

Focus on website traffic, sales, and reviews

So what can you do to drive traffic, sales, and reviews?

The magic is in the marketing.

Reviews speak louder than good copy

How to time your requests for reviews:

1 When your product first launches on AppSumo, announce it to everyone in

3 Send a similar message after one week.

Entice Sumo-lings to review your product

Here are a few examples of good requests for reviews:

Source: Happy Scribe

Source: Masters Academy

How to deal with negative reviews

Digital marketing 101

Actionable ways to make a more cohesive brand

Reach out to your community

Promote your product on social media (and beyond!)

Join Facebook groups

Here are some examples of Facebook groups you can join:

BIG DATA & PREDICTIVE ANALYTICS GROUP (for analytics)

Blogging - SEO, Affiliate Marketing & Digital Marketing (for bloggers)

Graphic Designing (for designers)

Ecom Empires (for eCommerce)

Here’s a longer list of Facebook groups to explore.

Create your own Facebook group

Don’t be afraid to promote your product

Source: Tim Ferriss

Here are a few Tweet variations you can try:

Source: Sales for Nerds