6

MAPEH - Arts
Quarter 1 – Module 1:
Logo Design and Cartoon
Character Making

CO_Q1_Arts6_Module1
MAPEH - Arts
Alternative Delivery Mode
Quarter 1 – Module 1: Logo Design and Cartoon Character Making
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Author: Roselyn T. Navida
Editor: Gerry D. Almanon
Reviewers: Rebecca Y. Ibarreta, Mahnnie Q. Tolentino, Hajji S. Tropa
Illustrator: Roselyn T. Navida
Layout Artist: Roselyn T. Navida
Management Team: Ramir B. Uytico, Pedro T. Escobarte
Miguel Mac D. Aposin, Jerson B. Labos
Elena P. Gonzaga, Donald T. Genine, Celestino S. Dalumpines IV
Dobie P. Parohinog, Mahnnie Q. Tolentino
Rebecca Y. Ibarreta, Hajji S. Tropa
Ana Maria D. Arboleda, Annalyn N. Bebita
Jeannen C. Borreros

Printed in the Philippines by ________________________

Department of Education – Region VI – Western Visayas

Office Address: Duran St., Iloilo City
Telefax: (033) 336-2816, (033) 509 7653
E-mail Address: region6@deped.gov.ph
 6

MAPEH - Arts
Quarter 1 – Module 1:
Logo Design and Cartoon
Character Making
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear
learners, can continue your studies and learn while at home. Activities,
questions, directions, exercises, and discussions are carefully stated for you
to understand each lesson.

Each SLM is composed of different parts. Each part shall guide you
step-by-step as you discover and understand the lesson prepared for you.

Pre-tests are provided to measure your prior knowledge on lessons in

each SLM. This will tell you if you need to proceed on completing this
module or if you need to ask your facilitator or your teacher’s assistance for
better understanding of the lesson. At the end of each module, you need to
answer the post-test to self-check your learning. Answer keys are provided
for each activity and test. We trust that you will be honest in using these.

In addition to the material in the main text, Notes to the Teacher are
also provided to our facilitators and parents for strategies and reminders on
how they can best help you on your home-based learning.

Please use this module with care. Do not put unnecessary marks on
any part of this SLM. Use a separate sheet of paper in answering the
exercises and tests. And read the instructions carefully before performing
each task.

If you have any questions in using this SLM or any difficulty in

answering the tasks in this module, do not hesitate to consult your teacher
or facilitator.

Thank you.

ii
 What I Need to Know

This module is designed and written with you in mind. It is here to help you
master the History of Logo Design. The scope of this module permits it to be used
in many different learning situations. The language used recognizes the diverse
vocabulary level of learners. The lessons are arranged to follow the standard
sequence of the course and the order in which you read them can be changed to
correspond with the module you are now using.

The module aims that a learner realizes that art processes, elements, and
principles still apply even with the use of technologies (A6EL – Ia) and divided into
three lessons, namely:
 Lesson 1 – History of Logo Design
 Lesson 2 – Things to be Considered in Logo Designing
 Lesson 3 – Recent Tools and Technology Used in Logo Designing

After going through this module, you are expected to:

1. know the history of Logo Design;
2. realize that there are things to be considered in Logo designing; and
3. identify the tools and technology used in Logo Designing.

What I Know

Read the following statements. Draw a happy face if the statement is

true and a sad face if it is false. Use a separate sheet of paper.

1. The history of Logo design begins a long time ago.

2. A logo design has to be interesting and unique.
3. A logo has no meaning.
4. Logos can be found in billboards, television, and buses.
5. Heraldry begins in the Philippines.
6. Making Art designs like logo making has no elements to be considered.
7. Words/ texts of the logo is easier to see and remember.
8. Ancient Egyptians represent themselves and their ideas with symbols and
illustrations.
9. Logos must be easier to see and remember.
10. Certain set of colors were used in making emblem and coat of arms of noble
families.

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 Lesson

1 History of Logo Design

In this lesson, you can learn many things about History of Logo Designing,
needed elements that should be in the logo, the importance of colors in logo
designing and its applicability.

What’s In

Look at the following images. Try to understand the meaning it conveys.

Write your answer in a separate sheet of paper.

1. 2.

Bird and Cage tattoo.Archzine.com anchor.clipart-library.com

Notes to the Teacher

The teacher will provide pictures as examples so that the
learner can easily understand what is being discussed in this
module. He/she should also monitor closely the progress of the
child. It is strongly advised that there will be once a week
interaction with the teacher and learner.

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 What’s New

Look at the artwork below.

 What do you think is the

 How about the book?
 What is the text written in the ribbon below? What does that mean?
 In general, what can you say about the logo?

What is It

History of Logo Design

The history of logos goes back to ancient family crests, hieroglyphs, and
symbolism. Early versions of logos developed in the Middle Ages (around 1300
A.D.), as shops and pubs used signage to represent what they did. The first modern
logo designs were created in the early 1900s, evolving alongside mass printing.

Even in these distant, old stretches of history, people and cultures were
representing themselves and their ideas with symbols and illustrations. Nowhere
was that more apparent than in Ancient Egypt, starting around the fourth
millennium B.C.

Heraldry is a system of assigning design elements societal meaning and

status. A certain set of colors and shapes would represent a certain noble family.
This set of imagery was combined to create a unique coat of arms.

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 A logo is a graphic mark, emblem or symbol used to aid and promote public
identification and recognition. It maybe abstracts or figurative design or include the
text of the name it represents as in a wordmark.

Logos have different meanings. They represent signs and symbols in our
visual environment. We see them on television, billboards, newspapers, and
magazines. They are printed on clothes, buses, and notebooks.

One of the most basic level of logos are symbols. Each word, font, color,
shape, or image in given logos represents something.

What’s More

Activity 1
Identify the following pictures whether it is a logo or not. Put a  if it is a
logo and X if it is not.

1. 4.

2. 5.

3.

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 What I Have Learned

1. The history of logos goes back to ancient family crests, hieroglyphs and
symbolism.
2. In around fourth millennium BC, Ancient Egyptians uses symbols and
illustrations to represent themselves.
3. Heraldry is a system of assigning design elements societal meaning and
status. A certain set of colors and shapes would represent a certain noble
family. This set of imagery was combined to create a unique coat of arms.
4. A logo is a graphic mark, emblem or symbol used to aid and promote public
identification and recognition.
5. Logos represents signs and symbols in our visual environment. We see them
on television, billboards, newspapers and magazines. They are printed on
clothes, buses and notebooks. Everything on it represents something.

What I Can Do

Look at the samples of logos below.

1. Do you know these logos?

2. What do they represent?

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 Assessment

Multiple Choice. Read the statement carefully. Select the letter of the correct
answer. Write it in your paper.
1. The history of Logo design begins ____________.
A. long time ago
B. at present
C. I do not know

2. ____________ has/have different meanings.

A. Logo Design
B. Cartoon Character
C. All of them

3. Logos can be found in billboards, television, and buses.

A. True
B. False
C. None of these

4. One of the most basic levels of logos are ____________.

A. colors
B. designs
C. symbols

5. Another name of logo can be ____________.

A. text
B. game
C. image

Additional Activities

Collect logos from old magazines or newspapers and paste it on a coupon

bond. This will be your graded output.

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 What I Know

Read the following statements. Write P if it is a principle of Art, E if it is an

element and AP if it is an art processes. Use a separate sheet of paper for your
answer.

1. They are essentially a set of criteria which are used to explain how the
visual elements are arranged in a work of art.

2. A variety of aspects used in a work of art.

3. Drawing

4. It describes how an art is made.

5. Shapes

6. Texture

7. The closest objective criteria we have for analyzing art and to determine why
exactly a great painting is great.

8. Printmaking

9. Collage

10. Painting

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 Lesson
Things To Be Considered in
2 Logo Designing
In this lesson, you can learn many things about the different things to be
considered in Logo Designing/ Making.

What’s In

Read the statement carefully. Write TRUE if the statement is correct and
FALSE if not. Write it in your paper.

1. The history of Logo design begins a long time ago.

2. Cartoon character have different meanings.

3. Logos can be found in billboards, television and buses.

4. One of the most basic level of logo is colors.

5. Another name of logo can be text.

Notes to the Teacher

The teacher will provide pictures as examples so that the
learner can easily understand what is being discussed in this
module. He/she should also monitor closely the progress of the
child. It is strongly advised that there will be once a week
interaction with the teacher and learner.

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 What’s New

Look at the two artworks below.

Awards
1.
Day
What have you seen in the pictures?
2. Do they have colors? design? shapes?

What is It

Logo Making

Things to consider in making a Logo Design

Principles of Art

The principles of art (or the principles of design) are essentially a set of
criteria which are used to explain how the visual elements are arranged in a work
of art. These principles are the closest objective criteria we have for analyzing art
and to determine why exactly a great painting is great.

Elements of Art

A work of art can be analyzed by considering a variety of aspects of

individually. These aspects are often called the Elements of art. A commonly used
list of the main elements includes form, shape, line, color, value, space, texture and
perspective.

Art Processes

Art processes describe how art is made. It includes drawing, painting,

collage, mosaic, printmaking, ceramics, digital art, furniture design, sculpture,
woodworking and architecture.

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A logo has the following:

Symbol in logos bring awareness of the products or services that are offered by a
company.

Colors are very powerful. These can make us feel happy, calm, or and colors can
create varied emotions to the customer.

Words/Texts of the logo is easier to see and remember.

Shapes, Symmetry, and Balance can quickly impress a unique identity in the eye
of viewers.

Free-Form Shapes make use of basic shapes.

Fonts and Typeface speaks a lot about the visual story of a logo.

Proportions and Size should be effective and look great and eye-catching.

Uniqueness and Individuality in logos should be attractive, meaningful and

lasting.

What’s More

Look at this logo design and answer the questions that follow.

Looking for the best cake in town?

Visit :
Alta Cake
@Poblacion Matamis

1. What are the elements that you can find in the logo?
2. What art process is being used?
3. What can you say about the logo in general?

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 What I Have Learned

Things to consider in making a Logo Design

 Art Processes
 Elements of art
 Principles of art/design

A logo should have:

 Symbols
 Colors
 Words and text
 Shapes, symmetry and balance
 Free-form shapes
 Fonts and typeface
 Proportions and size
 Uniqueness and individuality

What I Can Do

List down the elements, processes and principles that you can see in this logo.

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 Assessment

Read the statement carefully. Write TRUE if the idea is correct and FALSE if
it is wrong. Use a separate sheet of paper for your answers.
1. The logos should be meaningful and attractive.
2. Principles of design, elements and processes in arts always apply.
3. Shapes or forms have nothing to do with logo making.
4. Drawing belongs to elements of design.
5. Art processes describe how an art is made.

Additional Activities

Draw your own logo if you have the following business in the future:
1. Water refilling station
2. Bakery
3. Cellphone brand
4. Meat shop
5. Construction supplies

Criteria 3 points 2 points 1 point

Uses the art elements properly
Applies all the Principles of Art
Follows the art processes
Conveys the message clearly
Total Points

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 What I Know

Identify the following if it is a Software Tool by writing ST and HT for

Hardware Tool. Write your answers on a separate sheet of paper.
1. Quality Pencils
2. Adobe Illustrator
3. Publisher
4. PowerPoint
5. Sketchpad /book
6. Erasers
7. Looka
8. Logo Maker
9. Sharpener
10. Laughingbird

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 Lesson
Tools and Technology Used
3 in Logo Designing

In today’s generation, seldom can we see a child who doesn’t know how to
use gadget and other technologies. They are so much interested to use and even
explore applications using these technologies. This lesson would be interesting for
them.

What’s In

Read the following sentences carefully. Write  if the statement is correct

and X if it is wrong. Write your answer in a separate sheet of paper.

1. The logos should be meaningful and attractive.

2. Principles of design, elements and processes in arts always apply.

3. Shapes or forms have nothing to do with logo making.

4. Drawing belongs to elements of design.

5. Art processes describe how an art is made. We use symbols in making

logos.

Notes to the Teacher

The teacher will provide pictures as examples so that the
learner can easily understand what is being discussed in this
module. He/she should also monitor closely the progress of the
child. It is strongly advised that there will be once a week
interaction with the teacher and learner.

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 What’s New

Illustrated by Roselyn Navida Illustrated by Dwight Arboleda

 What can you see in the pictures?

 Can you identify the difference?
 Where’s the hardware tool and the software tool?
 Do you know how to use them?

What is It

16 Best Logo Maker and Creation Tools (software)

1. Adobe Illustrator
Part of Adobe Creative Suite remains the kingpin of graphic design software
and for good reason. It packs a punch with a host of features that give you control
over every aspect of your logo design.

2. Logomaker
If your main logo priority is creating the design quickly, Logomaker could be
just what you need. Even those without any previous design experience can create
a brand new logo in minutes using this online wizard.

3. Laughingbird
Like Logomaker, Laughingbird’s logo Creator requires minimal design skills
and investment with built-in templates and a reasonable one-time price. Affordable
and easy to use, Laughingbird is a great option for those who want to quickly
create a logo with a fun, less conventional look.

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4. Logo Design Studio Pro

Logo Design Studio Pro comes with the rare combination of advanced design
tools and a reasonable price tag. With that said, its features aren’t at the premium
level of a tool like Adobe, so the designs look a tad unpolished and bare compared
to top brands’ logo.

5. Logo Yes

One of the simplest platforms features-wise on this list. With preset graphic
icons and fonts, the program allows you to create a basic logo in no time.

6. Sothink

Offers a lot of customizability for a one-time, reasonable price. There are

plenty of features for creating a unique logo to fit your brand image.

7. Designhill

Designhill logo maker is an ideal solution for someone who doesn’t want to
handle individual design choices but wants a lot of logo options to choose from.
With few customization options, Designhill is best for those who have little design
experience looking for a quick, easy logo creator.

8. Canva

A graphic design is a tool website that’s used for logos as well as many other
design projects. It’s easy drag-and-drop editor along with its sleek Login
professional layouts make it a great choice for non-designers and professionals.

9. Looka (formerly Logo Joy)

Looka combines your design preferences with Al to create a custom logo. The
program uses Al to determine what logo designs uses might like based on their
color, style, and icon preferences. Looka also offers marketing asset design and
website building capacities.

10. Hatchful by Shopify

When you’re on-the-go, Hatchful is the ideal logomaker. Designed for mobile
devices, this app uses machine learning to create brand assets for you.

11. Squarespace logo maker

Offers a bare-bones logo creation tool. It’s one of the simplest tools on this
list, so it’s a great choice for those with limited time or design skills.

12. Graphicsprings

Offers both ease and convenience along with a few advanced features. You
can easily create a logo in minutes, or you can spend more time customizing and
refining the logo if you’d like.

13. Tailor brands

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 Takes care of the work for you while still giving you plenty of professional
logo options.

14. Logoshi

Beyond generating logos from traditional inputs like color preferences and
business names. It will also generate logos from your own sketch.

15. Logaster

Logaster’s strength is speed and convenience rather than design capabilities.

16. Logo Design

If you’re looking for drag-and-drop features with the flexibility of custom

graphic design software, this one is for you.

In addition to this, simple and offline apps can be of use like Microsoft Word,
Microsoft PowerPoint, Microsoft Publisher, and Photoshop.

Hardware Tools

1. Quality pencils – give an artist the chance to find a brand that they connect
with.

2. Sketchbook is one of the most important things an artist can have. A book with
blank pages of drawing paper.

3. Quality Drawing Surfaces can be done on any surface, but the quality of that
surface is sometimes just as important as the medium that it is used upon
it.

3.1 The “Tooth” is the texture of the paper. Heavier textures will produce
lines that may appear “broken”, while smoother textures will produce
smoother lines and gradations of value.
3.2 Paper Weight – refers to how much a ream (500 sheets) of paper weighs.
3.3 Acid Free should not be yellow over time and is more resistant to fading
that can occur when exposed to UV light.

3.3.1 Drawing paper – medium tooth paper that is suited for

drawing with a variety of drawing media including graphite,
charcoal and colored pencils.
3.3.2 Charcoal Paper – heavier tooth paper that is lightweight –
almost semi-transparent. Excellent for creating texture.
3.3.3 Bristol Paper – smooth tooth paper that is heavier. This
paper is quite rigid and is excellent for creating smooth
gradations of value or detailed line work with ink.

4. Variety of erasers can be a great mark-making tool as well. Each eraser creates
a different mark and should be used as necessary according to the specific

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 drawing medium. Examples: Rubber, Kneaded, Gum and vinyl or plastic
eraser).

5. Pencil Sharpener is used to sharpen a quality pencil. Use a poor quality

sharpener and you could be out of a pencil in a matter of moments.

6. Charcoal or Conté provides a broader range of value and mark-making than

what’s possible with graphite. The manner in which marks are made is
different as well. It comes in both stick and pencil form. Conté is similar to
charcoal in richness of color. Charcoal is burnt organic material, while conté is
made of clay.

7. A Felt Tip Pen allow the artist to create a variety of marks. The tip of the pen
allows the artist to create a broad range of line quality.

8. Blending stumps/ Tortillions are essential for the artist wanting to smudge or
move material around on the surface.

9. Art Storage serves as storage of the artworks. Most popular is the portfolio.
You can buy or you can create on your own.

10. Art Material storage is a box filled with art materials.

10.1 Portable Container
10.2 Semi – Portable Container
10.3 Permanent stack

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 What’s More

Identify what kind of tool or software application is being used in the following:

1. 4. Awards
Day

2. 5.

3.
Peace

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 What I Have Learned

Software Tools (online) in Logo Making are the following:

 Adobe Illustrator
 Logomaker
 Laughingbird
 Logo Design Studio Pro
 Logo Yes
 Sothink
 Designhill
 Canva
 Looka
 Hatchful by Shopify
 Squarespace Logo maker
 Graphicsprings
 Tailor brands
 Logoshi
 Logaster
 Logo Design

Offline Software are:

 Microsoft Word
 Microsoft Publisher
 Microsoft PowerPoint
 Photoshop

Hardware Tools

 Quality Pencils
 Sketch Pad/Book
 Quality Drawing Surfaces
 Erasers
 Sharpeners
 Charcoal or Conté
 Felt Tip Pen
 Blending Stumps/Tortillions
 Artwork Storage
 Art Material Storage

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 What I Can Do

List down 5 Software Tools (online or offline) and 5 Hardware Tools used in
logo designing.

Assessment

Arrange the following in their proper column. Use a separate sheet of paper
for your answers.
Canva Graphicsprings Photoshop
Sketchbook Charcoal Felt Tip pen
Logoshi Logo Yes
Sothink Sharpeners

Software Tools Hardware Tools

Additional Activities

Try to familiarize yourself with the different software and hardware tools in
logo making or designing. Explore, download apps on your mobile phone if
possible.

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 Answer Key: Lesson 1

Assessment What's In What I Know

1. A Answers vary 1. 
2. C 2. 
3. A
4. A What's More 3. 
5. C 4. 
1.  5. 
2. x
6. 
3. 
4.  7. 
5. x 8. 
9. 
10. 

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 Answer Key: Lesson 2

What I Can Do What's In What I Know

Answer varies 1. TRUE 1. P
2. FALSE 2. E
3. TRUE 3. AP
Assessment 4. AP
4. FALSE
5. E
1. TRUE 5. FALSE
6. E
2. TRUE
7. P
3. FALSE
4. FALSE What's New 8. AP
9. AP
5. TRUE
Answer varies 10. AP

What's More
Answer varies

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 Answer Key: Lesson 3

Assessment What's New What I Know

Software Answer varies 1. HT
2. ST
 Canva 3. ST
 Logoshi What's More 4. ST
 Graphicssprings 5. HT
 Logo Yes 1. Powerpoint
6. HT
 Sothink 2. Hardware
7. ST
 Photoshop (pencil, pen,
8. ST
paper)
9. HT
3. Microsoft Word
Hardware 10.ST
4. Microsoft Word
5. Powerpoint
 Sketchbook
 Charcoal
 Sharpeners What I Can Do What's In
 Felt Tip Pen
Answer varies 1. 
2. 
3. x
4. x
5. 

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References
Ligaya Bautista Garcia-Quinitio, et.al(2016) The 21st Century MAPEH in ACTION
Rex Book Store. Manila, Philippines

Retrieved from:
https://thevirtualinstructor.com/blog/10-essential-drawing-materials-and-tools-
for-beginners
http://www.bing.com.images
https://www.vyond.com/resources/6-best-logo-maker-and-creation-tools/
https://drawpaintacademy.com/principles_of_art
https://www.getty.edu/education/teachers/building_lessons/principles_design
https://en.wikipedia.org/wiki/Elements_of_art
http://www.pixabay.com. Popular images-logos/photos
https://99designs.com/blog/design-history-movements/the-history-of-logos

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For inquiries or feedback, please write or call:

Department of Education - Bureau of Learning Resources (DepEd-BLR)

Ground Floor, Bonifacio Bldg., DepEd Complex

Meralco Avenue, Pasig City, Philippines 1600

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph