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    Master of Business Administration Academic Year 2021-22: Case Study 1

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    nisha abhishek
    Mba equestion 2021-22

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    Master of Business Administration Academic Year 2021-22: Case Study 1

    Uploaded by

    nisha abhishek
    31 views5 pages
    Mba equestion 2021-22

    Original Title

    MBA question revision 21-22

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    © © All Rights Reserved

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    Mba equestion 2021-22

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    © All Rights Reserved
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    Download as pdf or txt
    31 views5 pages

    Master of Business Administration Academic Year 2021-22: Case Study 1

    Uploaded by

    nisha abhishek
    Mba equestion 2021-22

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    MASTER OF BUSINESS ADMINISTRATION

    Academic Year 2021-22


    Case Study 1

    Student ID_____________Student Name___________________________________

    Course Code ECO6001 Academic Year 2021-22

    Semester/ Fall
    Course Title Managerial Economics Type Evening
    Max. Marks/ 20
    Submission Date 28-10-2021
    Weightage 20%

    Instructions
     Answer all questions.
     Marks for each question is mentioned against them.
     You have to submit your assignment on Turnitin and similarity allowed is less than 20%.
     References at the end should be mentioned as per APA style.
     Date of submission: 28-10-2021.
     Student required to upload word document on Turnitin.
     Students can refer to additional material that is available related to the case.
    Learning Outcomes - LO 1 & 2:
    1. Demonstrate an understanding of the concepts in managerial economics, demand & supply
    equilibrium and use of marginal analysis in business decision making.
    2. Estimate demand through regression and to forecast demand in the market.
    Evaluation
    Question No. 1 2 3 4 5 6 7 8 TOTAL
    Max. Marks 5 15

    Marks Awarded

    LO Marks LO-1 LO-2 LO-3 LO-4 LO-5 TOTAL


    Max. Weightage 8 12

    Marks Awarded

    Remarks:

    Name of Evaluator: ________________________ Signature with Date________________

    ©Skyline University College, Sharjah Page 1 of 5


    MASTER OF BUSINESS ADMINISTRATION
    Academic Year 2021-22
    Case Study 1
    Question 1 - (𝑳𝑶𝟏 − 𝟓 𝑴𝒂𝒓𝒌𝒔)
    Case Study on Marginal Analysis: Mr. Sultan is a regional sales representative for Dental
    Laboratories, Inc., a company that sells alloys created from gold, silver, platinum, and other
    precious metals to several dental laboratories to Sharjah, Dubai, and Abu Dhabi. Mr. Sultan’s
    goal is to maximize total monthly commission income, which is figured at 8 percent of gross
    sales. In reviewing monthly experience over the past year, Mr. Sultan found the following
    relations between days spent in each city and monthly gross sales generated in following table 1.

    Table 1
    Sharjah Gross Dubai Abu Dhabi
    Sales Gross Sales Gross Sales
    Days

    0 10,000 0 6,250
    1 25,000 8,750 12,500
    2 37,500 16,250 17,500
    3 47,500 22,500 21,250
    4 55,000 26,250 23,750
    5 60.000 28,750 25,000
    6 62,500 30,000 25,000
    7 62,500 31,250 25,000

    a) Construct a table (or spreadsheet) showing Mr. Sultan’s marginal sales per day in each
    city.
    b) If administrative duties limit Sultan to only 10 selling day per month, how should they be
    spent to maximize commission income?

    Question 2 (𝑳𝑶𝟏 & 𝑳𝑶𝟐 − 𝟏𝟓 𝑴𝒂𝒓𝒌𝒔)


    Estimation and Analysis of Demand for Brightness Detergents:
    Al Sharjah Detergents and Clearing Ind LLC based in Sharjah, UAE, is a leading producer and
    marketer of household laundry detergent and bleach products. The Company rolled out its new
    Brightness Detergent in 30 regional markets following its success in test markets. Al Sharjah
    Detergents and Clearing Ind LLC hired a marketing consulting firm to perform a test marketing
    of product called Brightness Detergent. The marketing consultants collected data on average
    household income (M), Advertisement Expenditure (𝑨𝑬 ), and the price of a competitors (𝑷𝑹 ).

    At the end of the month, total demand for Brightness Detergent (Q) were tabulated to provide the
    following data from which the consultants estimated an empirical demand function for the
    product.

    Table 2

    ©Skyline University College, Sharjah Page 2 of 5


    MASTER OF BUSINESS ADMINISTRATION
    Academic Year 2021-22
    Case Study 1
    Regional Quantity Price Price of Advertisement Household
    Markets (Q ) (P) Competitor Expenditure Income
    (𝐏𝐑 ) (𝐀 𝐄 ) (M)
    1 2580 274 188 1628 106246
    2 2354 294 162 1792 103498
    3 2310 298 178 1704 99762
    4 2598 234 184 1708 87178
    5 2332 270 172 1620 85598
    6 2372 286 158 1536 111130
    7 2586 226 182 1956 75918
    8 2644 222 164 1642 94392
    9 2676 218 162 1686 100326
    10 2320 258 164 1698 78160
    11 2586 248 182 1594 86526
    12 2826 234 152 1976 102582
    13 2598 212 180 1828 76686
    14 2476 270 176 1826 78946
    15 2934 234 198 1734 103002
    16 2178 294 152 1570 75618
    17 2406 248 166 1634 82942
    18 2948 206 196 1692 93326
    19 2470 280 156 1536 111678
    20 2734 230 166 1712 94876
    21 2620 238 152 1542 108696
    22 2662 276 200 1894 90132
    23 2586 244 180 1662 88332
    24 2874 210 172 1810 110760
    25 2330 290 192 1992 77312
    26 2656 276 194 1858 92168
    27 3030 232 194 2000 104498
    28 2446 296 168 1902 101710
    29 2586 268 176 1696 109092
    30 2430 254 174 1782 76170

    Using the marketing data from the 30 regional markets shown above, estimate the parameters of
    the linear empirical demand function:

    𝑸 = 𝒂 + 𝒃𝑷 + 𝒄𝑷𝑹 + 𝒅𝑨𝑬 + 𝒆𝑴

    Answer the Following Questions:

    ©Skyline University College, Sharjah Page 3 of 5


    MASTER OF BUSINESS ADMINISTRATION
    Academic Year 2021-22
    Case Study 1

    a. Using the data in Table 1, specify a linear functional form for the demand for Brightness
    Detergent, and run a regression to estimate the demand for detergents.
    b. Using Excel Data Analysis, estimate the parameters of the empirical demand function
    specified in part a. Write your estimated demand equation.
    c. Evaluate your regression results by examining the signs of each parameter.
    d. Evaluate your regression output/results by examining signs of parameters, p-values and
    the R2 value.
    e. Using the P-Value on F, Discuss the statistical significance of the regression as a whole
    at 1% level of Significance.

    If price (P) of the add brightness detergent is AED 20 per liter, average household income is AED
    25,000, the price of rival brand detergents is AED 16 per liter and the Advertisement Expenditure
    is AED 3000.
    f. Calculate the estimated elasticity of Demand for brightness detergent. Is demand elastic
    or inelastic? Explain.
    g. What is the estimated income elasticity of demand for super detergent? Is Detergent a
    normal or inferior good? Explain.

    Write a 6-8 pages’ academic report on your findings. Your report should follow the academic
    format that we use:

    ©Skyline University College, Sharjah Page 4 of 5


    MASTER OF BUSINESS ADMINISTRATION
    Academic Year 2021-22
    Case Study 1
    Title (Decide on a Title That Fits Content)
    Introduction
    Write 1 – 2 introductory paragraphs here. Include an objective summary.
    Analysis
    The analysis content is expected to be about 2 or 4 pages. You can add subtitles under this
    heading.
    Discussion
    Include a subjective summary/discussion of your analysis.

    ©Skyline University College, Sharjah Page 5 of 5

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