Color Psychology
Color Psychology
Color Psychology
Many people think that color is just a matter of how things look and it is often dismissed as
being purely cosmetic. However, the truth is that color is light – the source of life itself;
there is nowhere that color does not exist and our instinctive, unconscious response to it is
Color is Nature's own powerful signaling system. Scientifically, it is the first thing we
register when we are assessing anything: a very simple and obvious example of that is our
reaction to a fly in our home: if it is black, we will probably find it a minor irritation, but if
it has yellow stripes our reaction will be different. The same instinct tells us when food is
unsafe to eat and throughout the animal kingdom color is widely used for signalling.
as they are largely unconscious.The colors of the interior environment wherein we live
or work affects us in just the same way as those in the natural world always did. The colors
that people wear still send out clear signals that we can all read accurately. However, most of us
agree that response to color is subjective and assumes that it must
therefore be unpredictable. According to some research, this is not true. Response is subjective but,
when the study of color harmony is combined with the science
of psychology, reactions can be predicted with startling accuracy. There is no such thing as
a universally attractive color. Red, for example, might be your favorite color but another
person might hate it. You see it as exciting, friendly and stimulating, he sees it as aggressive
and demanding. Blue might be perceived as calm and soothing – or as cold and
unfriendly. It is the combination of colors that triggers the response. Color is light, traveling to us in
waves from the sun. When light strikes any colored object,
the object will absorb only the wavelengths that exactly match its own atomic structure
and reflect the rest – which is what we see. Turn this around and it is easy to understand
how the color of anything is a clear indication of its atomic structure or, in simple terms,
what it is made of. When light strikes the human eye, the wavelengths do so in different
ways, influencing our perceptions. In the retina, they are converted into electrical impulses
that pass to the part of the brain governing our hormones and our
endocrine system. Although we are unaware of it, our eyes and our bodies are constantly
Color is energy and the fact that it has a physical effect on us has been proved time and
again in experiments – most notably when blind people were asked to identify colors with
their fingertips and were all able to do so easily. in psychology it does not seem to matter what we
think we are looking at; the effect of colors
on us is caused by their energy entering our bodies. The eleven basic colors have fundamental
psychological properties that are universal,
regardless of which particular shade, tone or tint of it we are using. Each of them has
potentially positive or negative psychological effects and which of these effects is created
depends on the relationships within color combinations. In many ways, color and music work the
same way. Or, as jazz pianist
Thelonius Monk observed and told us that "There are no wrong notes".