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Color Psychology

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Color psychology is a matter of debate, to say the least.

There are very

few undisputed scientific research presented, yet an increasing

number of physicists, psychologists, biologists and neuroscientists are

taking the subject increasingly more seriously

Many people think that color is just a matter of how things look and it is often dismissed as

being purely cosmetic. However, the truth is that color is light – the source of life itself;

there is nowhere that color does not exist and our instinctive, unconscious response to it is

a vital element in our survival.

Color is Nature's own powerful signaling system. Scientifically, it is the first thing we

register when we are assessing anything: a very simple and obvious example of that is our

reaction to a fly in our home: if it is black, we will probably find it a minor irritation, but if

it has yellow stripes our reaction will be different. The same instinct tells us when food is

unsafe to eat and throughout the animal kingdom color is widely used for signalling.

In today's sophisticated world it is easy to underestimate the power of primitive instincts,

as they are largely unconscious.The colors of the interior environment wherein we live

or work affects us in just the same way as those in the natural world always did. The colors

that people wear still send out clear signals that we can all read accurately. However, most of us
agree that response to color is subjective and assumes that it must

therefore be unpredictable. According to some research, this is not true. Response is subjective but,
when the study of color harmony is combined with the science

of psychology, reactions can be predicted with startling accuracy. There is no such thing as

a universally attractive color. Red, for example, might be your favorite color but another

person might hate it. You see it as exciting, friendly and stimulating, he sees it as aggressive

and demanding. Blue might be perceived as calm and soothing – or as cold and

unfriendly. It is the combination of colors that triggers the response. Color is light, traveling to us in
waves from the sun. When light strikes any colored object,

the object will absorb only the wavelengths that exactly match its own atomic structure

and reflect the rest – which is what we see. Turn this around and it is easy to understand

how the color of anything is a clear indication of its atomic structure or, in simple terms,

what it is made of. When light strikes the human eye, the wavelengths do so in different

ways, influencing our perceptions. In the retina, they are converted into electrical impulses
that pass to the part of the brain governing our hormones and our

endocrine system. Although we are unaware of it, our eyes and our bodies are constantly

adapting to these wavelengths of light.

Color is energy and the fact that it has a physical effect on us has been proved time and

again in experiments – most notably when blind people were asked to identify colors with

their fingertips and were all able to do so easily. in psychology it does not seem to matter what we
think we are looking at; the effect of colors

on us is caused by their energy entering our bodies. The eleven basic colors have fundamental
psychological properties that are universal,

regardless of which particular shade, tone or tint of it we are using. Each of them has

potentially positive or negative psychological effects and which of these effects is created

depends on the relationships within color combinations. In many ways, color and music work the
same way. Or, as jazz pianist

Thelonius Monk observed and told us that "There are no wrong notes".

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