Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 6K views

    Marketing Mix MCQ's

    Uploaded by

    Mehmood Alam
    The key elements discussed in the document are: - Marketing mix consists of the 4Ps - Product, Price, Place, Promotion. The marketing mix was suggested by Neil Borden. - The elements of the promotion mix are advertising, sales promotion, publicity, and personal selling. - Marketing mix for services also includes the 4Ps. Purpose is not part of the marketing mix. - Newsletters, catalogues and invitations are most closely associated with the promotion element of the marketing mix.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Mix MCQ's

    Uploaded by

    Mehmood Alam
    6K views6 pages
    The key elements discussed in the document are: - Marketing mix consists of the 4Ps - Product, Price, Place, Promotion. The marketing mix was suggested by Neil Borden. - The elements of the promotion mix are advertising, sales promotion, publicity, and personal selling. - Marketing mix for services also includes the 4Ps. Purpose is not part of the marketing mix. - Newsletters, catalogues and invitations are most closely associated with the promotion element of the marketing mix.

    Original Title

    Marketing mix MCQ's

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The key elements discussed in the document are: - Marketing mix consists of the 4Ps - Product, Price, Place, Promotion. The marketing mix was suggested by Neil Borden. - The elements of the promotion mix are advertising, sales promotion, publicity, and personal selling. - Marketing mix for services also includes the 4Ps. Purpose is not part of the marketing mix. - Newsletters, catalogues and invitations are most closely associated with the promotion element of the marketing mix.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    6K views6 pages

    Marketing Mix MCQ's

    Uploaded by

    Mehmood Alam
    The key elements discussed in the document are: - Marketing mix consists of the 4Ps - Product, Price, Place, Promotion. The marketing mix was suggested by Neil Borden. - The elements of the promotion mix are advertising, sales promotion, publicity, and personal selling. - Marketing mix for services also includes the 4Ps. Purpose is not part of the marketing mix. - Newsletters, catalogues and invitations are most closely associated with the promotion element of the marketing mix.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    Marketing mix for products consists of______.

    A. 4Ps

    B. 7Ps

    C. 8Ps

    D. 5Ps

    Marketing mix is suggested by______.

    A. Philip Kotler

    B. Neil Borden

    C. Peter Drucker

    D. Neil Armstrong

    _____ are the key elements of promotion mix.

    A. Advertising and Sales Promotion

    B. Publicity and Public Relations

    C. Direct Marketing and Personal Selling

    D. All of the above

    Marketing mix for services includes______.

    A. 4Ps

    B. 7Ps

    C. 8Ps
    D. 5Ps

    _______is not a part of marketing mix.

    A. Product

    B. Purpose

    C. Place

    D. Price

    The term marketing mix describes _______

    A. a composite analysis of all environmental factors inside and outside the firm.

    B. a series of business decisions that aid in selling a product.

    C. the relationship between a firm’s marketing strengths and its business


    weaknesses.

    D. a blending of strategic elements to satisfy specific target markets.

    Which of the following marketing mix activity is most closely associated with
    newsletters, catalogues and invitations to organization-sponsored events?

    A. Pricing

    B. Promotion

    C. Distribution

    D. Product
    Which one of the following sets represents 4C’s of the marketing mix?

    A. Customer solution, cost, convenience, communication

    B. Customer, cost, convenience, comfort

    C. Convenience, communication, coverage, cost

    D. Cost, coverage, communication, consultancy

    The concept of marketing mix was developed by _______

    A. Dr. Philip Kotler

    B. Rosser Reeves

    C. Christian Gronroos

    D. Neil H. Borden

    The term marketing mix refers to________

    A. An analysis of micro and macro environment of the organization

    B. A mixture of various decisions to sell more products at any cost

    C. A customer relationship for long term profit and gain

    D. A combination of strategic elements to satisfy market needs

    Newsletters, catalogues and invitations to organisation sponsored events are


    most closely to ______.

    A. Product
    B. Price

    C. Place

    D. Promotion

    New product development starts with which one of the following steps of new
    product development?

    A. Idea screening

    B. Idea generation

    C. Test marketing

    D. Concept testing

    Promotion decision involves _______

    A. Interest, Trust, Persuasion

    B. Information, Involvement, Attainment

    C. Interest, Influence, Acquire

    D. Information, Persuasion, Influence

    The 4Ps make up a typical marketing mix – Product, Price, Promotion and
    _____.

    A. People

    B. Process

    C. Place
    D. Purpose

    The value that is put for a product is known as ______.

    A. Commission

    B. Price

    C. Profit

    D. Revenue

    Advertising, Publicity, Personal selling, Sales promotion, these are also


    termed as four elements of a ______.

    A. Promotion Mix

    B. Marketing Mix

    C. Place Mix

    D. Sales Mix

    Place in marketing is also known as _____

    A. physical distribution

    B. channel of distribution

    C. intermediary

    D. all of the above

    _____ refers to the point of sale.


    A. Product

    B. Price

    C. Place

    D. Promotion

    ____ is the communication link between the firm and the consumer.

    A. Price

    B. Promotion

    C. Place

    D. Product

    To which tool of marketing mix does ‘Brand Name’ relate?

    A. Price

    B. Promotion

    C. Place

    D. Product

    You might also like