MCQ Main PDF

1. Which of the following statements is correct?
A. Marketing is the term used to refer only to the sales function within a firm
B. Marketing managers usually don't get involved in production or distribution
decisions
C. Marketing is an activity that considers only the needs of the organization, not
the needs of society as a whole
D. Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large
View answer
Correct answer: (D)
Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large
2. Which of the following is NOT an element of the marketing mix?
A. Distribution
B. Product
C. Target market
D. Pricing
View answer
Correct answer: (C)
Target market
3. Marketing decision makers in a firm must constantly monitor competitors'

activitiestheir products, prices, distribution, and promotional efforts-because
A. The competitors may be violating the law and can be reported to the
authorities
B. The actions of competitors may threaten the monopoly position of the firm in
its industry
C. The actions of competitors may create an oligopoly within an industry
D. New product offerings by a competitor with the resulting competitive
variations may require adjustments to one or more components of the firm's
marketing mix
View answer
Correct answer: (D)
New product offerings by a competitor with the resulting competitive variations may
require adjustments to one or more components of the firm's marketing mix
4. Political campaigns are generally examples of---
A. Cause marketing
B. Organization marketing
C. Event marketing
D. Person marketing
View answer
Correct answer: (D)
Person marketing
5. ______________ is the collection and interpretation of information about forces,

events, and relationships that may affect the organization.
A. Environmental scanning
B. Stakeholder analysis
C. Market sampling
D. Opportunity analysis
View answer
Correct answer: (A)
Environmental
scanning
6. Which of the following is typically NOT a result of recognizing the importance of

ethnic groups by marketers?
A. Use of an undifferentiated one-size-fits-all marketing strategy

B. Different pricing strategies for different groups
C. Variations in product offerings to suit the wants of a particular group
D. Study of ethnic buying habits to isolate market segments
View answer
Correct answer: (A)
Use of an undifferentiated one-size-fits-all marketing strategy
7. Strategic marketing planning establishes the---
A. Resource base provided by the firm's strategy

B. Economic impact of additional sales
C. Tactical plans that must be implemented by the entire organization
D. Basis for any marketing strategy
View answer
Correct answer: (D)
Basis for any marketing strategy
8. These objectives are often the most suitable when firms operate in a market
dominated by a major competitor and where their financial resources are limited
A. Niche
B. Hold
C. Harvest
D. Divest
View answer
Correct answer: (A)
Niche
9. When companies make marketing decisions by considering consumers' wants and

the long-run interests of the company, consumer, and the general population, they
are practicing which of the following principles?
A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing
View answer
Correct answer: (D)
Societal marketing
10. The use of price points for reference to different levels of quality for a company's
related products is typical of which product-mix pricing strategy?
A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing
View answer
Correct answer: (D)
Product line pricing
11. ______________ is the concept under which a company carefully integrates and
coordinates its many communications channels to deliver a clear, consistent, and
compelling message about the organization and its products.
A. The promotion mix

B. Integrated international affairs
C. Integrated marketing communications
D. Integrated demand characteristics
View answer
Correct answer: (C)
Integrated marketing communications
12. The ______________ holds that consumers will favor products that are available and
highly affordable (therefore, work on improving production and distribution
efficiency).
A. Product concept
B. Production concept
C. Production cost expansion concept
D. Marketing concept
View answer
Correct answer: (A)
Product concept
13. The term marketing refers to:
A. New product concepts and improvements

B. Advertising and promotion activities
C. A philosophy that stresses customer value and satisfaction
D. Planning sales campaigns
View answer
Correct answer: (C)
A philosophy that stresses customer value and satisfaction
14. The term "marketing mix" describes:
A. A composite analysis of all environmental factors inside and outside the firm
B. A series of business decisions that aid in selling a product
C. The relationship between a firm's marketing strengths and its business
weaknesses
D. A blending of four strategic elements to satisfy specific target markets
View answer
Correct answer: (D)
A blending of four strategic elements to satisfy specific target markets
15. When looking at consumer income, marketers are most interested in
A. Discretionary income
B. Deferred income
C. Inflationary income
D. Disposable income
View answer
Correct answer: (A)
Discretionary income
16. Newsletters, catalogues, and invitations to organization-sponsored events are

most closely associated with the marketing mix activity of---
A. Pricing
B. Distribution
C. Product development
D. Promotion
View answer
Correct answer: (D)
Promotion
17. Assume you are in charge of the politically-mandated process of converting the
economy of a developing African nation from state-controlled to market-driven
business ventures. Your ability to control–––––– will most likely determine the
future success of the country and its government.
A. The culture
B. Marketing
C. Technology
D. Competitive environment
View answer
Correct answer: (B)
Marketing
18. Early adopters of which opinion leaders are largely comprised of and tend to be
______________
A. Generalized; that is, they tend to lead the group on most issues
B. More likely to buy new products before their friends do and voice their
opinions about them
C. From the upper class; people from other classes are more likely to be followers
D. Quiet, withdrawn people who don't make fashion statements or take risks
easily
View answer
Correct answer: (B)
More likely to buy new products before their friends do and voice their opinions
about them
19. The strategic marketing planning process begins with ______________
A. The writing of the mission statement

B. The establishment of organizational objectives
C. The formulation of a marketing plan
D. Hiring a senior planner
View answer
Correct answer: (A)
The writing of the mission statement
20. Market expansion is usually achieved by:
A. More effective use of distribution

B. More effective use of advertising
C. By cutting prices
D. All of the above are suitable tactics
View answer
Correct answer: (D)
All of the above are suitable tactics
21. A marketing philosophy summarized by the phrase "a good product will sell itself"
is characteristic of the ______________ period.
A. Production
B. Sales
C. Marketing
D. Relationship
View answer
Correct answer: (A)
Production
22. Diversification is best described as which of the following?
A. Existing products in new markets

B. Existing products in existing markets
C. New products for new markets
D. New products for existing markets
View answer
Correct answer: (C)
New products for new markets
23. Today's marketers need ______________
A. Neither creativity nor critical thinking skills

B. Both creativity and critical thinking skills
C. Critical thinking skills but not creativity
D. Creativity but not critical thinking skills
View answer
Correct answer: (B)
Both creativity and critical thinking skills
24. An imbalance between a consumer's actual and desired state in which recognition
that a gap or problem needs resolving is called ______________
A. Motive development
B. An attitudes
C. A self-concept
D. Product Evolutions
View answer
Correct answer: (A)
Motive development
25. When producers, wholesalers, and retailers act as a unified system, they comprise
a ______________
A. Conventional marketing system.

B. Power-based marketing system.
C. Horizontal marketing system.
D. Vertical marketing system.
View answer
Correct answer: (D)
Vertical marketing system.
26. Which of the following is a strategic marketing planning tool?
A. The market share/market growth (BCG) matrix

B. The consumer scanning model
C. A market vulnerability/business opportunity matrix
D. Market sheet analysis
View answer
Correct answer: (A)
The market share/market growth (BCG) matrix
27. Diversification is best described as which of the following?
A. Existing products in new markets

B. Existing products in existing markets
C. New products for new markets
D. New products for existing markets
View answer
Correct answer: (C)
New products for new markets
28. The process that turns marketing strategies and plans into marketing actions in
order to accomplish strategic marketing objectives is called ______________
A. Marketing strategy.
B. Marketing control.
C. Marketing analysis.
D. Marketing implementation
View answer
Correct answer: (D)
Marketing implementation
29. ______________ is a strategy of using a successful brand name to launch a new or

modified product in a new category.
A. Duo-branding
B. Line extension
C. Brand extension
D. Multi-branding
View answer
Correct answer: (C)
Brand extension
30. The stage is the product life cycle that focuses on expanding market and creating
product awareness and trial is the:
A. Decline stage.
B. Introduction stage.
C. Growth stage.
D. Maturity stage.
View answer
Correct answer: (B)
Introduction stage.
31. ______________ is a critical success factors of products at project level which is

indicated by a differentiated product with unique customer benefits.
A. Solid up front homework

B. High quality marketing activities
C. Sharp early product definition
D. Product superiority
View answer
Correct answer: (D)
Product superiority
32. Which of the following represents the correct sequence of tasks for building a
brand (from left to right)?
A. Developing marketing programs, Leverage of secondary associations,
Choosing brand elements
B. Choosing brand elements, Developing marketing programs, Leverage of
secondary associations
C. Choosing brand elements, Leverage of secondary associations, Developing
marketing programs
D. Leverage of secondary associations, Choosing brand elements, Developing
marketing programs
View answer
Correct answer: (B)
Choosing brand elements, Developing marketing programs, Leverage of secondary
associations
33. Company A fixes its marketing communication budget by observing the budget
set by Company B. This is an example of establishing budget by:
A. Affordable method
B. Percentage of sales method
C. Competitive parity method
D. Objective and task method
View answer
Correct answer: (C)
Competitive parity method
34. Marketing channel that involves no intermediaries to made their products available
to final buyers is classified as
A. Direct channel
B. Indirect channel C. Static channel
D. Flexible channel
View answer
Correct answer: (A)
Direct channel
35. Typically profit is negative in which stage of the product life cycle?
A. Growth
B. Maturity
C. Introduction
D. Decline
View answer
Correct answer: (C)
Introduction
36. The Economic Order Quantity (EOQ) represents the order quantity for which:
A. Inventory carrying cost per unit is lowest

B. Order processing cost per unit is lowest
C. Total inventory and order cost per unit is lowest
D. None of these
View answer
Correct answer: (C)
Total inventory and order cost per unit is lowest
37. Which of the following statement is true regarding break-even point:
A. The profit at break-even point is 0

B. Total revenue is more than total cost at break-even point
C. Total cost is more than total profit at break-even point
D. None of these
View answer
Correct answer: (A)
The profit at break-even point is 0
38. Cost of setting up a warehouse is considered as ______________ cost and cost of

overtime paid to workers is considered as a ______________ cost.
A. Fixed, fixed
B. Variable, fixed
C. Fixed, variable
D. Variable, Variable
View answer
Correct answer: (C)
Fixed, variable
39. Identify the incorrect statement about multiple channels:
A. Internet banking is an example of low cost channel that is offered by banks

B. Customers usually use only one channel for all transactions even if multiple
channels are offered
C. Service sensitive customers prefer the full service channels
D. Economic considerations should not be the only criteria for deciding what
combination of channels to be used
View answer
Correct answer: (B)
Customers usually use only one channel for all transactions even if multiple channels
are offered
40. Segmentation is the process of:
A. Dividing the market into homogenous groups

B. Selecting one group of consumers among several other groups
C. Creating a unique space in the minds of the target consumer
D. None of these
View answer
Correct answer: (A)
Dividing the market into homogenous groups
41. Good marketing is no accident, but a result of careful planning and _____________.
A. Execution
B. Selling.
C. Research.
D. Strategies.
View answer
Correct answer: (A)
Execution
42. The ______________ function of marketing makes the products available in different
geographic regions.
A. Production.
B. Selling.
C. Distribution.
D. Promotion.
View answer
Correct answer: (C)
Distribution.
43. The traditional view of marketing is that the firm makes something and then
______________ it.
A. Markets.
B. Sells.
C. Prices.
D. Services.
View answer
Correct answer: (B)
Sells.
44. ______________ is referred to as segmentation.
A. Mass marketing.
B. Niche marketing.
C. Differentiated marketing.
View answer
Correct answer: (A)
Mass marketing.
45. Groups that have a direct or indirect influence on a persons attitudes or behavior
is known as ______________
A. Reference groups
B. Family.
C. Roles.
D. Status.
View answer
Correct answer: (A)
Reference groups
46. Augmented product contains ______________.
A. Basic needs.
B. Functional characteristics.
C. Additional benefits.
D. Expected features.
View answer
Correct answer: (C)
Additional benefits.
47. The emotional attachment of a customer towards a brand is known as

______________.
A. Brand associations
B. Perceived quality.
C. Brand loyalty.
D. Brand awareness.
View answer
Correct answer: (C)
Brand loyalty.
48. Logistics means ______________.
A. Production.
B. Flow of goods.
C. Consumption.
D. Marketing channel.
View answer
Correct answer: (B)
Flow of goods.
49. Logistics management is a part of ______________.
A. Production.
B. Marketing channel C. Supply chain management.
D. Consumption.
View answer
Correct answer: (C)
Supply chain management.
50. Marketing buzz means ______________.
A. Viral marketing.
B. Virtual marketing.
C. De-marketing.
D. Social marketing.
View answer
Correct answer: (A)
Viral marketing.
51. Re-marketing is related with creating demand for ______________.
A. Fresh products.
B. Non-usable products
C. Low quality products.
D. Renewed use of products.
View answer
Correct answer: (D) Renewed
use of products.
52. ______________ is aimed at encouraging renewed use of a product in which market

interest has declined.
A. De-marketing.
B. Re-marketing.
C. Synch rod.
D. Tele marketing.
View answer
Correct answer: (B) Re-
marketing.
53. Demographic segmentation refers to.
A. The description of the people and the place in society.

B. The description of the people's purchasing behavior C. The location where
people live
D. Geographic regions.
View answer
Correct answer: (A)
The description of the people and the place in society.
54. Which of the following reflects the marketing concept philosophy?
A. " you won't find a better deal anywhere".

B. "When it's profits versus customers needs, profits will always win out".
C. "We are in the business of making and selling superior product".
D. "We won't have a marketing department, we have a customer department".
View answer
Correct answer: (D)
"We won't have a marketing department, we have a customer department".
55. What is price skimming?
A. Setting an initially high price which falls as competitors enter the market.
B. Setting a high price which consumers perceive as indicating high quality.
C. Setting a low price to "Skim off" a large number of consumers.
View answer
Correct answer: (A)
Setting an initially high price which falls as competitors enter the market.
56. In selling concept, maximization of project of the firm is done through

______________.
A. Sales volume.
B. Increasing production.
C. Quality.
D. Services.
View answer
Correct answer: (A)
Sales volume.
57. ______________ motives are those which determine where or from whom products
are purchased.
A. Product.
B. Patronage.
C. Emotional.
D. Rational.
View answer
Correct answer: (B)
Patronage.
58. In ______________ segmentation , buyers are divided into different groups on the
basis of life style or personality and values.
A. Geographic.
B. Demographic C. Psychographic.
D. Behavioral.
View answer
Correct answer: (C)
Psychographic.
59. The technique of using the social network on the internet to create the brand
image is called as ______________.
A. Social marketing.
B. Re-marketing.
C. Viral-marketing.
D. Synchronic marketing.
View answer
Correct answer: (C)
Viral-marketing.
60. Which of the following is not included in the function of physical supply:
A. Standardization.
B. Storage.
C. Packaging.
D. Transportation.
View answer
Correct answer: (A)
Standardization.
61. Which of the following is not part of demographic segmentation?
A. Age.
B. Income.
C. Education.
D. Interest.
View answer
Correct answer: (D)
Interest.
62. When a consumer decides to buy without much logical thinking, his decision is
said to be ______________
A. Patronage.
B. Emotional.
C. Rational.
D. None of these.
View answer
Correct answer: (B)
Emotional.
63. ______________ price refers to the high initial price charged when a new product is
introduced in the market.
A. Premium.
B. Penetration.
C. Skimming.
D. None of these.
View answer
Correct answer: (C)
Skimming.
64. ______________ is the practice of charging a low price right down from the beginning
to stimulate the growth of the market.
A. Skimming.
B. Penetration.
C. Premium.
D. None of these.
View answer
Correct answer: (B)
Penetration.
65. Super market is also known as ______________.
A. Self service store

B. Hyper market.
C. co-operative societies.
D. None of these.
View answer
Correct answer: (A)
Self service store
66. The best channel of distribution for vacuum cleaner is ______________.
A. Direct marketing.
B. Tele marketing.
C. Retail chains.
D. None of these.
View answer
Correct answer: (A)
Direct marketing.
67. M P R stands for:
A. Managing public relations. B. Measuring public relations

C. Marketing public relations.
D. Monitoring public relations.
View answer
Correct answer: (C)
Marketing public relations.
68. Being ______________ one cannot taste, touch, see, hear, smell or use services like
physical products;
A. Intangible.
B. Tangible.
C. None of these.
View answer
Correct answer: (A)
Intangible.
69. The term Meta marketing was first used by ______________.
A. Eugene . J .Kelly.
B. N. H. Borden.
C. Wendell.
D. None of these.
View answer
Correct answer: (A)
Eugene . J .Kelly.
70. E- marketing is a part of ______________.
A. E-commerce.
B. E-cash.
C. E-Payment.
D. E-mail.
View answer
Correct answer: (A) E-
commerce.
71. ______________ advertisement is a small, graphic links placed on a web page.
A. Banner.
B. Buttons.
C. Website.
D. E-mail.
View answer
Correct answer: (A)
Banner.
72. Social marketing is used as an instrument to achieve the goals of ______________.
A. Marketer.
B. Seller.
C. Society.
D. None of these.
View answer
Correct answer: (C)
Society.
73. ______________ marketing means serving a small market not Served by competitions.
A. Niche. B. Mega.
C. Meta.
D. None of these.
View answer
Correct answer: (A)
Niche.
74. these are ______________ elements of promotion mix.
A. Four.
B. Six.
C. Five.
D. Two.
View answer
Correct answer: (B) Six.
75. ______________ advertisement is used at the time of introducing a new product in

the market.
A. Selective.
B. Reminder.
C. Primary.
D. None of these.
View answer
Correct answer: (C)
Primary.
76. ______________ is the oral presentation in a conversation with one or more

prospective buyers for the purpose of making sales.
A. Advertising.
B. Branding.
C. Personal selling.
D. None of these.
View answer
Correct answer: (C)
Personal selling.
77. The process of introducing higher quality products by a manufacturer is called

______________.
A. Product line expansion.

B. Product line contraction
C. Trading down.
D. Trading up.
View answer
Correct answer: (D)
Trading up.
78. ______________ is the marketing and financial value associated with a brand's
strength in a market.
A. Brand equity.
B. Brand loyalty.
C. Branding.
D. None of these.
View answer
Correct answer: (A)
Brand equity.
79. Marketing is both an "art" and a "science" there is constant tension between the
formulated side of marketing and the ______________ side.
A. Creative.
B. Management.
C. Selling.
D. Behavior.
View answer
Correct answer: (A)
Creative.
80. Transportion belongs to ______________ function of marketing.
A. Research.
B. Exchange.
C. Physical supply
D. Facilitating.
View answer
Correct answer: (C)
Physical supply
81. The task of any business is to deliver ______________ at a profit.
A. Customer needs
B. Products.
C. Customer value
D. Quality.
View answer
Correct answer: (C)
Customer value
82. ______________ is the next stage of market segmentation.
A. market targeting
B. Positioning.
C. MIS.
D. Marketing.
View answer
Correct answer: (A)
market targeting
83. Customers are showing greater price sensitivity in their search for ______________.
A. The right product.

B. The right service.
C. Value.
D. The right store.
View answer
Correct answer: (C)
Value.
84. Testing before launching a product is known as ______________.
A. Test marketing.
B. Concept testing..
C. Acid test.
D. Market test.
View answer
Correct answer: (A) Test
marketing.
85. The emotional attachment of a customer towards a brand is known as
______________.
A. Brand loyalty.
B. Brand awareness.
C. Brand equity.
D. Brand association.
View answer
Correct answer: (A)
Brand loyalty.
86. When organization in the same level of a channel work on a co-operative basis , it
is known as ______________
A. V M S. B. S C M.
C. Logistics.
D. H M S.
View answer
Correct answer: (D) H
M S.
87. ______________ is an attempt to reduce the demand for consumption of a specific

product or service on a permanent or temporary basis.
A. De-marketing.
B. Remarketing
C. Ostensible marketing D. Synchronic marketing.
View answer
Correct answer: (A) De-
marketing.
88. In the traditional ______________ concept , the main strategy of the company is to
find customers for the product, manufactured by them and somehow convince the
customer into buying this product.
A. Selling.
B. Product.
C. Production.
D. Marketing.
View answer
Correct answer: (A)
Selling.
89. In ______________ stage , a product is well established in the market.
A. Growth.
B. Maturity.
C. Introduction.
D. Decline.
View answer
Correct answer: (B)
Maturity.
90. Some companies are now switching from being product- centered to being more
______________ centered.
A. Competency.
B. Marketing.
C. Sales.
D. Customer-segment.
View answer
Correct answer: (D)
Customer-segment.
91. ______________ environment consists of the factors like inflation rate, interest rate
and unemployment.
A. Geographic.
B. Economic.
C. Demographic.
D. Technological.
View answer
Correct answer: (B)
Economic.
92. A marketing information system (MIS) caters to the needs of ______________.
A. Marketing decision.
B. Databases.
C. Safeguard.
D. Customized.
View answer
Correct answer: (A)
Marketing decision.
93. The practice of using the established brand names of two different companies on
the same product is termed as ______________.
A. Manufacturer brand.
B. Private brand.
C. Brand licensing.
D. Co-branding.
View answer
Correct answer: (D) Co-
branding.
94. Maslow's need hierarchy theory deals with ______________ levels.
A. Two levels.
B. Three levels.
C. five levels.
D. four levels.
View answer
Correct answer: (C) five
levels.
95. When a firm practices ______________ concept, all its activities are directed to satisfy
the consumer.
A. selling.
B. Production.
C. Marketing.
D. Societal.
View answer
Correct answer: (C)
Marketing.
96. The process of finding and creating new uses or satisfactions for an existing
product is known as ______________.
A. Niche- marketing.
B. Re- marketing.
C. Social marketing.
D. None of these.
View answer
Correct answer: (B) Re-
marketing.
97. ______________ is the process of creating an image for a product in the minds of
targeted customers.
A. Segmentation.
B. Target marketing.
C. Positioning.
D. None of these.
View answer
Correct answer: (C)
Positioning.
98. The only revenue producing element in the marketing mix is.
A. Product.
B. Price.
C. Place.
D. Promotion.
View answer
Correct answer: (B)
Price.
99. ______________ is the most common method used for pricing.
A. cost plus pricing.

B. Target pricing.
C. Break- even- pricing..
D. Marginal cost.
View answer
Correct answer: (A)
cost plus pricing. 100.
______________ is a
broad range of
activities concerned
with efficient
movement of finished
goods from the end of
the production line to
the consumer.
A. Physical distribution.
B. Channel of distribution
C. Intensive distribution.
D. None of these.
View answer
Correct answer: (A)
Physical distribution.
101. Which of the following is not a non-store retailing:
A. Tele marketing.
B. Direct marketing.
C. Kiosk marketing.
D. Retail chains.
View answer
Correct answer: (D)
Retail chains.
102. Which one of the following is not a sales promotion tool:
A. Advertisement.
B. Discount.
C. Dealer contest.
D. Consumer contest.
View answer
Correct answer: (A)
Advertisement.
103. Which of the following is not an element of service marketing mix?
A. Hospital.
B. Banking.
C. Insurance.
D. None of these.
View answer
Correct answer: (D)
None of these. 104.
Which of the following
is known as market
aggregation?
B. De-marketing.
C. Niche marketing.
D. Mass marketing.
View answer
Correct answer: (D)
Mass marketing.
105. Which of the following is not a risk in internet based transaction:
A. Earns dropping.
B. Spoofing.
C. encryption.
D. Unauthorized action.
View answer
Correct answer: (C)
encryption.
106. ______________ refers to word of mouth through electronic channels.
A. E-Advertising.
B. E-Commerce.
C. E-Cash.
D. Viral marketing.
View answer
Correct answer: (D)
Viral marketing.
107. Green marketing is defined as developing eco- friendly products and their
packages to control the negative effects on ______________.
A. Environment.
B. Organization.
C. Products.
View answer
Correct answer: (A)
Environment.
108. A ______________ is an intangible product involving a deed, a performance or an

effort that cannot be stored or physically possessed.
A. Production.
B. Consumption
C. Service.
D. All of the above.
View answer
Correct answer: (C)
Service.
109. In ______________ stage a product is well established in the market.
A. Growth.
B. Maturity.
C. Introduction.
D. None of these.
View answer
Correct answer: (B)
Maturity.
110. ______________ is a creative presentation of and message to make impact on the

audience.
A. Product.
B. Ad copy.
C. Budget.
D. All of these.
View answer
Correct answer: (B) Ad
copy.
111. In service marketing, apart from traditional four elements of marketing mix, there
are three more elements, namely, people, process and ______________.
A. Physical evidence.
B. Publicity.
C. Packaging.
View answer
Correct answer: (A)
Physical evidence.
112. ______________ goods are those which a consumer buys after comparing the
suitability, quality, Puce etc. of different brands.
A. Specialty.
B. Convenience.
C. Shopping.
D. Unsought.
View answer
Correct answer: (C)
Shopping.
113. The most formal definition of marketing is ______________.
A. Meeting needs profitability.

B. Improving the quality of life for consumers.
C. the 4 Ps
D. an organizational function and a set of process for creating, Communicating
and delivering, Value to customers and that benefit the organization.
View answer
Correct answer: (D) an organizational function and a set of process for creating,
Communicating and delivering, Value to customers and that benefit the
organization.
114. fixing and maintaining the standards for quality , quantity, size and other features
of the product refers to ______________.
A. Standardization.
B. Grading.
C. Packaging.
D. Labeling.
View answer
Correct answer: (A)
Standardization.
115. ______________ segmentation classifies consumers on the basis of age, sex, income
and occupation.
A. Psychological.
B. Geographic.
C. Demographic.
D. Behavioral.
View answer
Correct answer: (C)
Demographic.
116. ______________ helps to understand how consumers are influenced by their

environment.
A. Consumer behavior
B. Motives.
C. Perception.
D. Learning.
View answer
Correct answer: (A)
Consumer behavior
117. Industrial product are ______________ products.
A. B2B.
B. B2C.
C. F M C G.
D. Convenience.
View answer
Correct answer: (A)
B2B.
118. The concept which deals with the entire process from production to delivery of
goods is known as ______________.
A. S C M. B. V M S.
C. Logistics.
D. Distribution.
View answer
Correct answer: (A) S
C M.
119. In ______________ manufacturers supply products to a limited number of outlets in

the target market.
A. Selective distribution
B. Geographical distribution
D. executive distribution.
View answer
Correct answer: (A)
Selective distribution
120. ______________ is a strategy designed to cultivate customer loyalty, interaction and

long-term association with the company.
A. Viral marketing.
B. Relationship marketing.
D. De-marketing.
View answer
Correct answer: (B)
Relationship marketing.
121. When backed by buying power, wants become ______________.
A. Social needs.
B. Exchanges.
C. Demands.
D. Physical needs.
View answer
Correct answer: (C)
Demands.
122. In ______________ segmentation, buyers are divided into different groups on the
basis of life-systle into personality and values.
A. Demographic.
B. Economic.
C. Psychographic.
D. Geographic.
View answer
Correct answer: (C)
Psychographic.
123. Modern marketing begins and ends with the ______________.
A. Sales.
B. Products.
C. Customers.
D. Price.
View answer
Correct answer: (C)
Customers.
124. ______________ is the strong feeling , desire emotion make the buyer a product.
A. Buying motive.
B. Demand.
C. Price.
D. Quality.
View answer
Correct answer: (A)
Buying motive.
125. Today, companies have to manage relation with their ______________ in order to
ensure timely supplies and meet customers' requirements.
A. Customers.
B. Government.
C. Suppliers.
D. International market.
View answer
Correct answer: (C)
Suppliers.
126. The number of customers exposed to the brand is called ______________.
A. Brand licensing.
B. Brand awareness.
C. Brand equity.
D. Positioning.
View answer
Correct answer: (B)
Brand awareness. 127.
Bundle pricing is.
A. Providing a bundle of benefits for one price.

B. Packaging a group of products together.
C. Providing a group of prices for one product category.
View answer
Correct answer: (B)
Packaging a group of products together.
128. ______________ simply refers to product planning.
A. Merchandising
B. Selling.
C. Operating.
View answer
Correct answer: (A)
Merchandising
129. When a buyer decides to buy after careful consideration or logical thinking, his
decision is said to be ______________.
A. Rational.
B. Emotional.
C. Product.
D. None of these.
View answer
Correct answer: (A)
Rational.
130. Under ______________ marketing strategy, market segments are identified and a
different marketing mix is developed for each of the segments.
A. Differentiated.
B. Focus.
C. Customized.
D. None of these.
View answer
Correct answer: (A)
Differentiated.
131. A price reduction to buyers who pay their bills promptly is called ______________.
A. Trade discount.
B. Cash discount.
C. Seasonal discount.
D. Quantity discount.
View answer
Correct answer: (B) Cash
discount.
132. Under ______________ pricing, price is set on the basis of managerial decisions and not
on the basis of cost, demand, competition etc.
A. Administered.
B. Product line pricing
C. Captive product.
D. Mark-up pricing.
View answer
Correct answer: (A) Administered.
133. ______________ is called shopping by post
A. Self service store.

B. Direct marketing
C. Department stores.
D. Mail order business.
View answer Correct

answer: (D)
Mail order business.
134. Which company is the pioneer in direct marketing.
A. Johnson&Johnson.
B. Eureka Forbes.
C. Avon cosmetics.
D. Cypla.
View answer
Correct answer: (B) Eureka
Forbes.
135. Which of the following is not an element of promotion mix?
A. Branding.
B. Advertisement.
C. Sales promotion.
D. Personal selling.
View answer Correct

answer: (A)
Branding.
136. Medical treatment with ayurvedic Massage is an example of:
A. Pure tangible.
B. Hybrid.
C. Pure service.
D. None of these.
View answer
Correct answer: (C) Pure
service.
137. Which of the following involves targeting bulk purchasers and offering them special
benefits and privileges;
A. Frequency marketing.
B. Event marketing.
C. Viral marketing.
D. None of these.
View answer Correct

answer: (A)
Frequency marketing.
138. Which of the following is not an e-marketing tool?
A. I-Radio.
B. Mobile phone.
C. I-Kiosks.
D. Cinema.
View answer Correct
answer: (D) Cinema.
139. Romance motive is a type of ______________.
A. Emotional.
B. Rational.
C. Patronage.
D. Social.
View answer Correct

answer: (A)
Emotional.
140. ______________ includes debit cards, credit cards, smart cards etc.
A. E-branding
B. E-Cash.
C. E-mail.
View answer Correct

answer: (B) E-Cash.
141. ______________ marketing is based on interactions and dialogues.
A. De-marketing.
B. Viral marketing.
C. E-commerce.
D. Relationships.
View answer
Correct answer: (D)
Relationships.
142. ______________ is a paid form of communication by an identified sponsor.
A. Product.
B. Service.
C. Advertisement.
D. None of these.
View answer
Correct answer: (C)
Advertisement.
143. ______________ refers to gifts given to dealers or to sales force to push the
manufacturers product.
A. Trade allowances.
B. Specialty advertising
C. Dealer contests.
D. Co-operative advertising.
View answer
Correct answer: (B)
Specialty advertising
144. Premium pricing is also termed as ______________.
A. High pricing.
B. Medium.
C. Low.
D. None of these.
View answer
Correct answer: (A)
High pricing.
145. ______________ means giving a name to the product by which it should become
known and familiar among the public.
A. Branding.
B. Promotion.
C. Pricing.
D. None of these.
View answer
Correct answer: (A)
Branding.
146. Marketing is a process which aims at ______________.
A. Satisfaction of customer needs.

B. Selling products.
C. Production.
D. Profit making.
View answer
Correct answer: (A)
Satisfaction of customer needs.
147. Ensuring the availability of the products and services as and when required by the
customers is ______________ utility.
A. Time.
B. Place.
C. Form.
D. Profession
View answer
Correct answer: (A)
Time.
148. ______________ is a process of identifying the areas of market that are different from
one another.
A. Marketing.
B. Segmentation.
C. Promotion.
D. Targeting.
View answer
Correct answer: (B)
Segmentation.
149. ______________ is a process of transforming information and experience into

knowledge.
A. Marketing.
B. Positioning.
C. Perception.
D. Learning.
View answer
Correct answer: (D)
Learning.
150. The four Ps are characterized as being ______________.
A. Product, Positioning, place and price..

B. Product, Production, price and place
C. Promotion, place, positioning, production
D. Product, place, price and promotion.
View answer
Correct answer: (D)
Product, place, price and promotion.
151. The marketing outcomes of a product is known as ______________.
A. Profit.
B. Brand loyalty.
C. Branding.
D. Brand equity.
View answer
Correct answer: (D)
Brand equity.
152. The process of adding a higher priced prestigious, product to the existing line of
lower priced products is known as ______________.
A. Trading down.
B. Product differentiation.
C. Trading up.
D. Product simplification.
View answer
Correct answer: (C)
Trading up.
153. The process of moving the raw materials from the place of the suppliers to the
place of the producers is known as ______________.
A. Inbound logistics.
B. Outbound logistics
C. Inventory management.
D. Acquisition of raw materials.
View answer
Correct answer: (A)
Inbound logistics.
154. The flow of goods from production to consumption is known as ______________.
B. Outbound logistics.
C. Process logistics.
D. Reverse logistics
View answer
Correct answer: (B)
Outbound logistics.
155. ______________ is the results of artificial scarcity of products created by a firm.
A. Selective de-marketing
B. Re-marketing
C. Ostensible de-marketing.
D. Synchronic- marketing.
View answer
Correct answer: (C) Ostensible
de-marketing.
156. ______________ can be achieved only when all personal within the organization
understand the importance of the customer.
A. Profit maximization.
B. Sales volume.
C. Customer satisfaction.
View answer
Correct answer: (C)
Customer satisfaction.
157. Selecting the segments of a population of customers to serve is called

______________.
A. Market segmentation.
B. Positioning.
C. Target marketing.
D. Customization.
View answer
Correct answer: (C)
Target marketing.
158. ______________ is the act of designing the company's offering and image to occupy
a distinctive place in the target market's mind.
A. Positioning.
B. Segmentation.
C. Consumer market.
D. Consumer behavior.
View answer
Correct answer: (A)
Positioning.
159. The concept of marketing mix was developed by ______________.

A. N.M. Borden.
B. Philip Cotter.
C. W. Anderson.
D. Stanton.
View answer
Correct answer: (A)
N.M. Borden.
160. Marketing is a ______________ function of transferring goods from producers to

consumers.
A. Systematic.
B. Commercial.
C. Management.
D. Economic.
View answer
Correct answer: (B)
Commercial.
161. The four Cs are ______________.
A. Customer focus, cost, convenience and communication.

B. Convenience, control, competition and cost.
C. Customer solution, cost, convenience and communication.
D. Competition, cost, convenience and communication.
View answer
Correct answer: (C)
Customer solution, cost, convenience and communication.
162. Brand loyalty indicates customer's ______________ towards the brand.
A. Commitment.
B. Belief.
C. Attributes.
D. Quality.
View answer
Correct answer: (A)
Commitment.
163. Rising promotion costs and shrinking profit margins are the result of
______________.
A. Globalization.
B. Changing technology
C. Heightened competition.
D. Privatization.
View answer
Correct answer: (C) Heightened
competition.
164. Marketing is a process of converting the potential customers into ______________

consumers.
A. Rare.
B. Actual.
C. Future.
D. New.
View answer
Correct answer: (B)
Rare.
165. Marketing is a ______________ process.
A. Goal oriented.
B. Social.
C. Exchange.
D. All of these.
View answer
Correct answer: (D) All
of these.
166. ______________ is the process whereby individuals decide what ,where ,how and
from whom to purchase goods and services.
A. Packaging.
B. Consumer behavior.
C. Segmentation.
View answer
Correct answer: (B)
Consumer behavior.
167. The word positioning was coined by.
A. All Ryes and Jack Trout.

B. Philip otter.
C. Petra Ducker.
D. None of them.
View answer
Correct answer: (A) All
Ryes and Jack Trout.
168. When a firm sets a very low price for one or more of its products with a view to
drive its competitors out of market is known as ______________.
A. Customary.
B. Target pricing.
C. Predatory pricing.
D. None of these.
View answer
Correct answer: (C)
Predatory pricing.
169. The strategy of using as many outlets as possible is called ______________.
A. Selective distribution.
B. Exclusive distribution C. Intensive distribution.
D. None of these.
View answer
Correct answer: (C)
Intensive distribution.
170. Which of the following is the largest retail enterprise in the world.
A. K mart.
B. Wal-Mart.
C. Shoppers shop.
D. None of these.
View answer
Correct answer: (B)
Wal-Mart.
171. A ______________ operates multiple retail outlets under common ownership in

different cities and towns.
A. Retail chains.
B. Destination store.
C. Shopping malls.
D. Retail chain.
View answer
Correct answer: (D)
Retail chain.
172. Which of the following is not a characteristic of service marketing:
A. Intangibility. B. Reparability.
C. Heterogeneity.
D. Perish ability.
View answer
Correct answer: (B)
Reparability.
173. Green marketing is a part of ______________.
A. Re- marketing.
B. Event marketing
D. Mega marketing.
View answer
Correct answer: (C)
Social marketing.
174. ______________ marketing means serving a small market not served by

competitions.
A. Relationship.
B. Niche.
C. Re-marketing.
D. None of these.
View answer
Correct answer: (B)
Niche.
175. Internet advertising includes web advertising, ______________ etc.
A. Transaction.
B. Encryption.
C. E-mail.
D. None of these.
View answer
Correct answer: (C) E-
mail.
176. ______________ is a process that conceals meaning by changing messages into

unintelligible messages.
A. Encryption.
B. Firewalls.
C. Backups.
D. None of these.
View answer
Correct answer: (A)
Encryption.
177. The aim of relationship marketing is ______________ delight.
A. Product.
B. Price.
C. Customer.
D. Quality.
View answer
Correct answer: (C)
Customer.
178. Maximizing the market share is the objective of company in ______________ stage
of product life cycle.
A. Growth.
B. Maturity.
C. Introduction.
D. Decline.
View answer
Correct answer: (A)
Growth.
179. ______________ is called printed salesmanship.
A. Advertisement.
B. Personal selling.
C. Promotion.
D. none of these.
View answer
Correct answer: (A)
Advertisement.
180. When the advertisement is to create an image or reputation of the firm, it is called
______________ advertising.
A. Institutional.
B. Advocacy.
C. Comparative.
View answer
Correct answer: (A)
Institutional.
181. Department stores generally serves ______________ class.
A. Poor.
B. Middle.
C. Rich.
View answer
Correct answer: (C)
Rich.
182. During the ______________ stage of PLC the sales grow at diminishing rates and
project starts declining.
A. Introduction.
B. Maturity.
C. Growth.
D. None of these.
View answer
Correct answer: (B)
Maturity.
183. Marketing is a ______________ function transferring goods from producers to

consumers.
A. Systematic.
B. Economic.
C. Management.
D. Commercial.
View answer
Correct answer: (D)
Commercial.
184. A firm identifies the target market, needs and wants of customers through
A. Marketing research
B. Planning.
C. Concepts.
D. Segmentation.
View answer
Correct answer: (A)
Marketing research
185. ______________ is the process of identifying specific market segments.
A. Market targeting B. Target marketing.

C. Positioning.
D. Marketing.
View answer
Correct answer: (A)
Market targeting
186. ______________ can be produced and marketed as a product.
A. Information.
B. Celebrities.
C. Properties.
D. Organizations.
View answer
Correct answer: (A)
Information.
187. A banking product is an example for ______________.
A. Tangible product.
B. Generic product.
C. Potential product.
D. Intangible product.
View answer
Correct answer: (D)
Intangible product.
188. The literary meaning of the term product is ______________.
A. Lead forward.
B. Good.
C. Features.
D. Good and services.
View answer
Correct answer: (A)
Lead forward.
189. A united distribution channel is known as ______________.
A. S C M. B. V M S.
C. Conflict.
D. Intensity.
View answer
Correct answer: (B) V
M S.
190. Inside sale is known as ______________.
B. Tele- marketing.
D. Viral marketing.
View answer
Correct answer: (B)
Tele- marketing. 191.
Tele- marketing is a
part of ______________.
B. Social marketing.
C. Viral marketing.
D. Relationship marketing.
View answer
Correct answer: (A)
Direct marketing.
192. Direct marketing refers to a communication between the ______________ and

______________ directly.
A. Seller and the buyer.

B. Firm and suppliers
C. Society and target market.
D. price and service.
View answer
Correct answer: (A)
Seller and the buyer.
193. Which of the following is central to any definition of marketing.
A. Making a project.
B. Making a sale.
C. Customer relationship
D. Transactions.
View answer
Correct answer: (C)
Customer relationship
194. ______________ is the process of dividing a potential market into distinct

submarkets of consumers with common needs and characteristics.
A. Market segmentation
B. Positioning.
C. Target marketing.
D. Direct marketing.
View answer
Correct answer: (A)
Market segmentation
195. An increasingly large number of firms are changing their organizational focus
from ______________ to ______________.
A. Product management; Functional management.

B. Brand management; Customer relationship management.
C. Global management; Regional management.
D. Product management; territory management.
View answer
Correct answer: (B)
Brand management; Customer relationship management.
196. ______________ segmentation classifies consumers on the basis of age, gender,

income and occupation.
A. Geographic.
B. Behavioral.
C. Psychological. D. Demographic.
View answer
Correct answer: (D)
Demographic.
197. Banks are a part of ______________.

A. Macro environment.
B. Micro environment
C. Ecological
D. Technological environment.
View answer
Correct answer: (B)
Micro environment
198. Television is a type of ______________ media.
A. Broad cast.
B. Print.
C. Out-door.
D. Online.
View answer
Correct answer: (A)
Broad cast.
199. Marketing evaluation and ______________processes are necessary to understand

the efficiency and effectiveness of marketing.
A. Control.
B. Feedback.
C. Consumer behavior.
D. measurement.
View answer
Correct answer: (A)
Control.
200. The factors that affect marketing policies, decisions and operations of a business
constitute.
A. Marketing control.
B. Marketing mix
C. Marketing environment
D. None of these.
View answer
Correct answer: (C)
Marketing environment
201. Targrt marketing essentially requires ______________.
A. Market segmentation.
B. Advertisement
C. Direct selling.
D. Using multiple media.
View answer
Correct answer: (A)
Market segmentation.
202. When there is a large potential market for a product, the firm will adopt:
A. Skimming price policy.

B. Penetration price policy
C. Premium price policy.
D. None of these.
View answer
Correct answer: (B)
Penetration price policy
203. Target pricing is also known as ______________.
A. Value pricing.
B. International pricing
C. Geographical pricing.
D. Rate of return price.
View answer
Correct answer: (D)
Rate of return price.
204. Direct marketing is sometimes called ______________.
A. Self service.
B. Retail stores.
C. Armchair shopping.
D. None of these.
View answer
Correct answer: (C)
Armchair shopping.
205. The four elements; channels of distribution ,transportation, warehousing and

inventory constitute ______________.
A. Promotion mix.
B. Marketing mix.
C. Distribution mix.
D. Product mix.
View answer
Correct answer: (C)
Distribution mix.
A. People.
B. Packaging
C. Process.
D. Physical evidence.
View answer
Correct answer: (B)
Packaging
207. Which of the following is not responsible for the emergence of relationship
marketing?
A. Growth of service economy.

B. Rapid technological advancement.
C. Changing role of woman.
View answer
Correct answer: (C) Changing
role of woman.
208. A security tool to verify the authenticity of the message and claimed identify of
the sender and to verify the message integrity is :
A. Encryption.
B. Firewalls.
C. Digital Certificates.
D. Digital signature.
View answer
Correct answer: (D)
Digital signature.
209. Making payment through electronic media by using credit or debit cards for the
products bought electronically is known as ______________.
A. E-Payment.
B. E-mail.
C. E-marketing.
View answer
Payment.
210. The term meta marketing was first used by ______________.
A. Eugene .J. Kelly.

B. N.H. Borden.
C. Tim Draper.
View answer
Correct answer: (A)
Eugene .J. Kelly.
211. In product development stage of product life cycle sales are ______________.
A. 1.
B. 0.
C. .1.
D. None of these.
View answer
Correct answer: (B)
0.
212. ______________ is the oral presentation in a conversation with one or more
prospective buyers for the purpose of making sales.
A. Samples.
B. Debates.
C. Coupons.
D. Money refund offers.
View answer
Correct answer: (C)
Coupons.
213. Marketing management covers not only the marketing of goods but also the
marketing of ______________
A. Products.
B. Services.
C. Quality.
D. None of these.
View answer
Correct answer: (B)
Services.
214. Marketing helps firms to increase their profits by ______________.
A. Increase in sales
B. Increase in products
C. increase in price.
D. increase in customers.
View answer
Correct answer: (D)
increase in customers.
215. A market where goods are sold in bulk quantities to the customers is known as
______________.
A. Retail market.
B. Wholesale market.
C. Product market.
D. Service market.
View answer
Correct answer: (B)
Wholesale market.
216. ______________ drives a person towards selection of a particular shop or supplier of

goods and services.
A. Product.
B. Patronage.
C. Rational.
D. Emotional.
View answer
Correct answer: (B)
Patronage.
217. The legalized revision of a brand is known as ______________.
A. Standardization.
B. Quality.
C. Trademark.
D. Product.
View answer
Correct answer: (C)
Trademark.
218. The opposite flow of goods in a distribution channel is known as ______________.
A. Reverse logistics.
B. Inbound logistics.
C. Outbound logistics.
D. Inventory logistics.
View answer
Correct answer: (A)
Reverse logistics.
219. Which is the features of direct marketing ______________.
A. Open dialogue.
B. One-to-one communication
C. Personal relationships.
D. all of the above.
View answer
Correct answer: (D) all
of the above.
220. The customer focused philosophy is known as the ______________ concept.
A. Production.
B. Product.
C. Selling.
D. Marketing.
View answer
Correct answer: (D)
Marketing.
221. Ending prices with 99p is called.
A. Price lining.
B. Prestige pricing.
C. Odd-even pricing.
D. Skimming.
View answer
Correct answer: (C)
Odd-even pricing.
222. Setting a price below that of the competition is called.
View answer
A. Skimming.
B. Competitive pricing C. Penetration pricing.
Correct answer: (C)
Penetration pricing.
223. Organization which sell their products the internet directly to consumers are
called.
A. B2B.
B. B2C.
C. Re-marketing.
D. Service marketing.
View answer
Correct answer: (B)
B2C.
224. Modern marketing begins and ends with ______________.
A. Business.
B. Consumers.
C. Economic.
D. Company.
View answer
Correct answer: (B)
Consumers.
225. Who has introduced the concept of market segmentation.
A. N.H. Borden.
B. Rosier.
C. Wendell R. Smith
View answer
Correct answer: (C)
Wendell R. Smith
View answer
226. ______________ motives are those come from the physiological or basic needs such
as hunger, thirst, sleep etc.
A. Social.
B. Patronage.
C. Inherent.
D. Product.
Correct answer: (C)
Inherent.
227. Generally ______________ is an indication of quality.
A. Price.
B. Quantity.
C. Size.
D. Colour.
View answer
Correct answer: (A)
Price.
228. Pricing strategies are more specific and short term than ______________.
A. Objectives.
B. Pricing policies.
C. Price reduction.
D. None of these.
View answer
Correct answer: (B)
Pricing policies.
229. Direct marketing is found more suitable to which of the following products.
A. Agricultural products.
B. TV.
C. Shoes.
D. Vacuum cleaner.
View answer
View answer
Correct answer: (D)
Vacuum cleaner.
230. The process of direct communication between the sales person and a prospect is
called:
B. Personal selling.
C. Advertising.
D. None of these.
View answer
Correct answer: (B)
Personal selling.
231. Which of the is against marketing concepts.
B. De-marketing.
C. Niche marketing.
D. None of these.
View answer
Correct answer: (B) De-
marketing.
232. A financial instrument which can be used more than once to borrow money or
buy goods and services on credit is:
A. Debit card.
B. Credit card.
C. Smart card.
D. None of these.
View answer
Correct answer: (B)
Credit card.
233. dividing buyers into groups based on their knowledge, attitudes, uses or
responses to a product is called:
A. Geographic segmentation.
B. Demographic.
C. Psychographic.
D. Behavioral.
View answer
Correct answer: (D)
Behavioral.
234. A smart card was first developed by Motorola in ______________.
A. 1956. B. 1973. C. 1977.

D. 1989.
Correct answer: (C)
1977.
235. ______________ refers to marketing strategies under conditions of scarcity and

during the period of shortage.
A. E-commerce.
B. De-marketing.
C. Relationship marketing.
View answer
Correct answer: (B) De-
marketing.
236. The number of customers exposed to the brand is called ______________.
A. Brand equity.
B. Brand licensing.
C. Brand awareness.
View answer
Correct answer: (C)
Brand awareness.
237. The process of supplying products to all retail outlets is known as ______________.
A. Selection distribution.
B. Exclusive distribution
C. Channel configuration.
D. Intensive distribution.
View answer
Correct answer: (D)
Intensive distribution.
238. The main object of ______________ is to move forward a product, service or idea in
a channel of distribution.
A.
B.
C.
D.
View answer
A. Production.
B. Promotion.
C. Consumption.
D. All of these.
View answer
Correct answer: (B)
Promotion.
239. The central theme or idea of an ad message is known as ______________.
A. Ad themes.
B. Ad copy.
C. Ad messages.
D. None of these.
View answer
Correct answer: (B) Ad
copy.
240. Marketing is a process of converting the potential customers into ______________
A. Actual customers
B. Prospective customers
C. Marketers
D. None of these
View answer
Correct answer: (A)
Actual customers
241. ______________ concept is based on the principle that marketing is not a

department but it is pervasive throughout the company.
A. Production
B. Holistic
C. Modern
D. Selling
View answer
Correct answer: (B)
Holistic
242. The markets in which goods are bought and sold in bulk quantities.
Wholesale market
Retail market
World market
None of these
A.
B.
C.
D.
View answer
Correct answer: (A)

Wholesale market
243. Market in which supply is greater than demand.
A. Buyers market
B. Sellers market
C. Retail market
D. Wholesale market
View answer
Correct answer: (A)
Buyers market
244. Marketing that converts negative demand to positive demand is known as
A. Conversional
B. Maintenance
C. Remarketing
D. Developmental
View answer
Correct answer: (A)
Conversional
245. Which of the following is not an emotional motive
A. Vanity
B. Social acceptance
C. Curosity
D. Variety
View answer
Correct answer: (D)
Variety
A.
B.
C.
D.
View answer
Correct answer: (A)
246. The strategy where the producer or marketer does not differentiate between
different type of customers
Undifferentiated Marketing
Differentiated Marketing
Concentrated Marketing
Customised or Personalised Marketing
Undifferentiated Marketing
247. Shiny hair in case of a shampoo is a ______________ utility
A. Primary
B. Evolved
C. Generic
D. None of these
View answer
Correct answer: (B)
Evolved
248. The act of creating an image about a product or brand in the consumers mind is
known as ______________
A. Positioning
B. Target marketing
C. Market segmentation
D. Product differentiation
View answer
Correct answer: (A)
Positioning
A.
B.
C.
D.
View answer
249. Products adapted to the perceived unique characteristics of national markets
A. Local Products
B. Multinational Products
C. International Products
D. Global Products
View answer
Correct answer: (A)
Local Products
250. ______________ brands indicate only the product category
Dealer
Licensed
Generic
Individual
Correct answer: (C)
Generic
251. The major four elements of distribution mix are channels of distribution,
transportation, Warehousing, and ______________
A. Inventory
B. Channel
C. Direct marketing
D. None of these
View answer
Correct answer: (A)
Inventory
252. ______________ is not a function of wholesaler
A.
B.
C.
D.
View answer
Correct answer: (A)
A. Warehousing
B. Transporting
C. Risk bearing
D. None of these
View answer
Correct answer: (D)
None of these
253. Trading up is a method of product line modification by.

B. Product line contraction.
C. Quality variation.
D. None of these.
View answer
Correct answer: (C)
Quality variation.
254. ______________ goods are purchased on a regular basis.
Staple.
Impluse.
Emergency.
None of these.
Staple.
255. Setting price on the basis of the demand for the product is known as
______________
A.
B.
C.
D.
View answer
A. Cost Based Pricing

B. Demand Based Pricing
C. Competition Based Pricing
D. Value Based Pricing
View answer
Correct answer: (B)
Demand Based Pricing
256. Premium Pricing is a method of ______________

View answer
Correct answer: (A)
Cost Based Pricing
257. Which of the following are possible pricing objectives
A. To maximise profits
B. To achieve a target market share
C. To match the competition, rather than lead the market
D. All of these
View answer
Correct answer: (D)
All of these
258. ______________are retail stores owned by a group of consumers themselves
Super Bazar
A.
B.
C.
D.
View answer
Correct answer: (A)
Shopping mall
Consumer co-operative store

None of these
A.
B.
C.
D.
View answer
Correct answer: (C)
Consumer co-operative store
259. Multilevel marketing is also called
A. Pyramid selling
B. Hybrid selling
C. Horizontal selling
D. None of these
View answer
Correct answer: (A)
Pyramid selling
260. ______________means moving of finished goods from one end of a producer to

consumer.
A. Exchange of goods
B. Transfer of goods
C. Physical distribution
D. None of these
View answer
Correct answer: (C)
Physical distribution
261. MILMA is an example of ______________type of shop
A. Multiple shop
B. Departmental store
C. Super bazzar
D. None of these
View answer
Correct answer: (A)
Multiple shop
262. If advertising give focus on a particular product or brand, it is known as

View answer
Correct answer: (A)
A. Product advertisement
B. market advertisement
C. Institutional advertisement
D. None
Product advertisement
263. When manufacturers, wholesalers and retailers jointly share the expenditure on
advertising, it is called
A. Joint advertising
B. Co-operative advertising
C. Sponsored advertising
D. None of these
View answer
Correct answer: (B)
Co-operative advertising
264. ______________ is not a pre test to evaluate advertising effectiveness
A. Portfolio test
B. Consumer Jury method
C. Recognition test
D. None of these
View answer
Correct answer: (C)
Recognition test
265. ______________is not a dealer promotion scheme.
A. Free goods
B. Trade allowance
C. Coupons
D. All of these
View answer
View answer
Correct answer: (C)
Coupons
266. The Concept of USP was introduced by
A. Rosser Reeves
B. Theodre Levitt
C. NH Borden
D. None of them
Correct answer: (A)
Rosser Reeves
267. Any paid form of non –personal presentation of ideas, goods, or services by an
identified sponsor is known as ______________
A. Advertisement
B. Marketing
C. selling
D. None of these
View answer
Correct answer: (A)
Advertisement
268. ______________- means placement of company product or products in the minds

of target consumers relative to the competitive products.
A. Product positioning
B. Product display
C. Product expression
D. None of these
View answer
Correct answer: (A)
Product positioning
269. For rural marketing ______________ pricing is more suitable.

View answer
Correct answer: (A)
A. Penetration
B. skimming
C. going rate
D. none of these
View answer
Correct answer: (A)
Penetration
270. Moderate quality products are preferred by ______________ consumers.
A. Urban
B. Rural
C. educated
D. none of these
View answer
Correct answer: (B)

Rural
271. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as
______________ pricing
A. Cost plus
B. value
C. power price points
D. penetration
View answer
Correct answer: (C)
power price points
272. ______________ refers to the way a service provider and his employees anticipate
what the customers want and provide them before they ask for service make them
delighted and surprised.
A. Proactiveness
B. Productivity
C. professionalization
D. none of these
View answer
Correct answer: (A)
Proactiveness
273. ______________ is concerned with finding ways to reduce the demand temporarily
or permanently.
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
View answer
Correct answer: (A)
Demarketing
274. Which of the following is not responsible for the emergence of relationship
marketing?
A. Growth of service economy

B. rapid technological advancement
C. an increase in the level of customer awareness and education
D. changing role of woman
View answer
Correct answer: (D) changing
role of woman
275. ______________ is also known as buzz marketing.
A. Word of mouth marketing

B. viral marketing
C. guerilla marketing
D. morph marketing
View answer
Correct answer: (A)
Word of mouth marketing
276. ______________ is the marketing of products that are regarded to be safe for the
environment.
A. Green marketing
B. Social marketing
C. Gaimatias marketing
D. none of these
View answer
Correct answer: (A)
Green marketing
277. A computer based system that facilitates the transfer of money or the processing
of financial transactions between two financial institutions the same day or over
night is ______________
A. ETB
B. EFT
C. E-cash
D. E-money
View answer
Correct answer: (B)
EFT
278. ______________ marketing refers to achieving marketing objectives through

applying digital technologies such as web sites.
A. Internet
B. digital
C. email
D. viral
View answer
Correct answer: (B)
digital
A. mobile phone
B. cinema
C. i- radio
D. i-kiosks
View answer
Correct answer: (B)
cinema
280. An electronic file that uniquely identifies individuals and websites on the internet
and enables secure, confidential communications.
A. Digital signature
B. Digital certificates
C. Encryption
D. Firewalls
View answer
Correct answer: (B)
Digital certificates
281. When information about transactions is transmitted in transparent way hackers
can catch the transmissions to obtain customers sensitive information. This is
known as ______________
A. Spoofing
B. Unauthorized disclosure
C. Eavesdropping
D. Phishing
View answer
Correct answer: (B)

Unauthorized disclosure
282. ______________ is an electronic file that uniquely identifies individuals and web sites
on the internet and enables secure confidential communications.
B. Digital certificates
C. Secure electronic transactions
D. None of these
View answer
Correct answer: (B)
Digital certificates
283. Marketing is a ______________ process
A. Goal oriented
B. Exchange
C. Social
D. All of these
View answer
Correct answer: (D)
All of these
284. Market where goods are transacted on the spot or immediately
A. Future market
B. Spot market
C. Perfect market
D. None of these
View answer
Correct answer: (B)
Spot market
285. Market where currencies of different countries are bought and sold.
A. Money market
B. Foreign exchange market
View answer
C. Stock market
D. None of these
Correct answer: (B)
Foreign exchange market
286. Risk bearing is a function of ______________
A. Research
B. Exchange
C. Physical supply
D. Facilitating
View answer
Correct answer: (D)
Facilitating
287. Behaviour exhibited while purchasing a car is an example of ______________
A. Dissonance Reduction Buying Behaviour

B. Variety Seeking Buying Behaviour
C. Complex Buying Behaviour
D. Habitual Buying Behaviour
View answer
Correct answer: (C)
Complex Buying Behaviour
288. The negative feeling which arise after purchase causing inner tension is'known as
______________
A. Cognitive dissonance
B. Post purchase dissonance
C. Buyer's remorse
D. All of these
View answer
Correct answer: (D)
All of these
View answer
289. Identifying and providing different marketing mix for each of the segments is
known as ______________.
A. Undifferentiated Marketing
B. Differentiated Marketing
C. Concentrated Marketing
D. Customised or Personalised Marketing
Correct answer: (B)
Differentiated Marketing
290. Motives which are driven by learning, perception and attitude are known as
______________
A. Emotional motives
B. Patronage motives
C. Psychological motives
D. Rational motives
View answer
Correct answer: (D)
Rational motives
291. The companies that have become a tried and trusted household name are
A. Positioned by Product Attributes and Benefits

B. Positioned by Brand Endorsement
C. Positioned by use, Occasion and Time
D. Positioned by Corporate Identity
View answer
Correct answer: (D)
Positioned by Corporate Identity
292. Trade mark is a ______________
A. Name
B. Registered brand
C. Symbol
D. Design
View answer
View answer
Correct answer: (B)
Registered brand
293. Brands add value for both customers and the firm by
A. Facilitating purchase
B. Establish loyality
C. Both (a) and (b)
D. None of these
Correct answer: (C)
Both (a) and (b)
294. Air conditioners are an example of ______________ goods.
A. Brown
B. White
C. Red
D. Orange
View answer
Correct answer: (B)
White
295. Revival plans to reintroduce the product in more modified form is adopted in
______________ stage of PLC.
A. Introduction
B. Maturity
C. Decline
D. Growth
View answer
Correct answer: (C)
Decline
296. Pricing method based on customer value is known as ______________.

View answer

View answer
Correct answer: (D)
Value Based Pricing
297. Razor manufacturer will charge a low price and recoup its margin (and more) from
the sale of the only design of blades which fit the razor. This I an example
of______________
A. Predatory Pricing
B. Economy Pricing
C. Psychological Pricing
D. Captive Product Pricing
View answer
Correct answer: (C)
Psychological Pricing
298. ______________ are the retailers who have no fixed place of business.
A. Large scale retailers

B. Itinerant retailers
C. Small scale retailers
D. None of these
View answer
Correct answer: (B)
Itinerant retailers
299. Warehousing creates ______________ utility
A. Product utility
B. Place utility
C. Time utility
D. Customer utility
View answer
Correct answer: (A)
Product utility
300. The best channel of distribution for Vacuum cleaner is
A. Direct marketing
B. Mail order Business
C. Self service
D. None
View answer
Correct answer: (A)
Direct marketing
301. In a small market ______________ is better
A. Three level channel

B. Two level channel
C. Direct marketing
D. All of these
View answer
Correct answer: (C)
Direct marketing
302. Direct marketing is found more suitable to which of the following products?
A. Agriculture products
B. TV
C. Shoes
D. Vacuum cleaner
View answer
Correct answer: (D) Vacuum
cleaner
303. ______________ is not a vertically integrated channel
A. Admininisterd
B. Contractual
C. Corporate
D. None of these
View answer
Correct answer: (D)
None of these
304. ______________ is not included in the product factor
A. Physical nature
B. Technical nature
C. Suitability
D. None of these
View answer
Correct answer: (C)
Suitability
305. If goods directly move from producer to consumer, it is known as

A. One level channel
B. Zero level channel
C. Two level channel
D. None of these
View answer
Correct answer: (B)
Zero level channel
306. Selling includes ______________
A. Advertising
B. Transfer of title from the seller to the buyer
C. Sales promotion
D. None of these
View answer
Correct answer: (B)
Transfer of title from the seller to the buyer
307. ______________ is not a step in advertising campaign
A. Market analysis
B. Determining ad Objectives
C. Selecting ad media
D. Supply of goods
View answer
Correct answer: (D)
Supply of goods
308. ______________ is not a consumer promotion scheme
A. Samples
B. Advertising material
C. Coupons
D. Rebates
View answer
Correct answer: (B)
Advertising material
309. Dealer promotion is also known as
A. Trade promotion
B. Goods promotion
C. Commerce promotion
D. None of these
View answer
Correct answer: (A)
Trade promotion
310. The process of direct communication between the sales person and a prospect is
called
A. Personal selling
B. Direct marketing
C. Advertising
D. None of these
View answer
Correct answer: (A)
Personal selling
311. ______________ is all the written or spoken matter in an advertisement expressed in

words or sentences and figures designed to convey the message.
A. Matter
B. ad medium
C. ad copy
D. none of these
View answer
Correct answer: (C) ad
copy
312. A major portion of the rural population consists of ______________ income groups.
A. Low
B. high
C. medium D. all of these
View answer
Correct answer: (A) Low
313. General rural markets where rural /tribal people gather once or twice a week on
a fixed day to exchange/to sell their produce is called ______________
A. Regular periodic market

B. Seasonal market
C.
D.
View answer
Daily market
Rural market
Correct answer: (A)

Regular periodic
market
314. Permanent rural market with continuous trading activity is called ______________

B. Seasonal market
C. Daily market
D. Rural market
View answer
Correct answer: (C)
Daily market
315. Rural consumers are ______________
A. Price sensitive
B. less price sensitive
C. quality conscious
D. none of these
View answer
Correct answer: (A)
Price sensitive
316. Smaller companies tying up with leading companies to distribute through its
network is known as ______________ Distribution.
A. Syndicated
B. selective
C. exclusive
D. intensive
View answer
C.
D.
View answer
Correct answer: (A)
Syndicated
317. Medical treatment with ayurvedic massage is an example of
A. Pure tangible good

B. hybrid
pure service
none of these
Correct answer: (C)

pure service
A. People
B. packaging
C. process
D. physical evidence
View answer
Correct answer: (A)
People
319. Which of the following is against marketing concept ?
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
View answer
Correct answer: (A)
Demarketing
320. ______________ is also called ambush marketing.
A. Event marketing
C.
D.
View answer
B. morph marketing
D. none of these
View answer
Correct answer: (A)
Event marketing
321. The term ______________ Marketing was coined by Steven Jurvetson in 1997.
A. Word of mouth
B. viral
guerilla morph
Correct answer: (B) viral
322. ______________ is the marketing of a social message with a view to change behavior
of people's habit.
A. Green marketing
B. Social marketing
D. none of these
View answer
Correct answer: (B)
Social marketing
323. Utilizing electronic medium in everyday business activities is known as
A. E-marketing
B. E-business
C. E-commerce
D. none of these
View answer
Correct answer: (B)
C.
D.
View answer
E-business
324. ______________ can be defined as convergence of branding, information

dissemination and sales transactions all in one place.
A. E-advertising
B. E-branding
C. E-commerce
D. E-marketing
View answer
Correct answer: (A)
E-advertising
325. Which of the following is not a risk in internet based transaction
A. eavesdropping
B. spoofing
C. encryption
D. unauthorized action
View answer
Correct answer: (C)
encryption
326. ______________ is not an e-payment media.
A. Credit card
B. Debit card
C. Electronic cheque
D. Wallet
View answer
Correct answer: (D)
Wallet
327. Which of the following is not a type of e-payment system.
A. ETB
B. EFT
C. E-cash
D. None of these
View answer
Correct answer: (D)
None of these
328. ______________ Is a specialized form of online identity theft.
A. Spoofing
C. Eavesdropping
D. Phishing
View answer
Correct answer: (D)
Phishing
329. ______________ is a computer crime in which criminal breaks into a computer

system for exploring details of information etc.
A. Hacking
B. Spoofing
C. Eavesdropping
D. Phishing
View answer
Correct answer: (A)
Hacking
330. All forces or factors that effect marketing policies, decisions and operations of a
business constitute ______________
A. Marketing mix
B. Marketing environment
C. Marketing control
D. None of these
View answer
Correct answer: (B)
Marketing
environment
331. Markets which are organized and regulated by statutory measure are
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
View answer
Correct answer: (A)
Regulated markets
332. Market where shares, debentures, bonds etc of companies are bought and sold.
A. Money market
C. Stock market
D. None of these
View answer
Correct answer: (C)
Stock market
333. Profit through Customer Satisfaction Is aimed in ______________ Concept
A. Production
B. Holistic
C. Marketing
D. Selling
View answer
Correct answer: (C)
Marketing
334. A person who purchases a product or service either for his own consumption or
for others is known as ______________
A. Buyer
B. Customer
C. Consumer
D. None of these
View answer
Correct answer: (B)
Customer
335. Sub-dividing of market into homogeneous sub-sections of customers is known

as
A. Target marketing
B. Market segmentation
C. Product differentiation
D. None of these
View answer
Correct answer: (B)
Market segmentation
336. Serving a small market not served by competitors is known as ______________
A. Local marketing
B. Niche marketing
C. Segment marketing
D. Individual marketing
View answer
Correct answer: (B)
Niche marketing
337. The process of assessing the relative worth of different market segments and
selecting one or more segments in which to compete is called
A. Target marketing
D. None of these
View answer
Correct answer: (A)
Target marketing
338. Using the names of company's powerful brands for line extentions is
______________
A. Positioning by Product Attributes and Benefits

B. Positioning by Brand Endorsement
C. Positioning by use, Occasion and Time
D. Positioning by Corporate Identity
View answer
Correct answer: (B)
Positioning by Brand Endorsement
339. Products seen as only suitable in one single market
A. Local Products
D. Global Products
View answer
Correct answer: (A)
Local Products
A. Product
B. Price
C. Place
D. Promotion
View answer
Correct answer: (B)
Price
341. Yellow goods include ______________ goods.
A. Red & white

B. White & brown
C. Orange & red
D. White & orange
View answer
Correct answer: (B)
White & brown
342. Rising profits is a feature of ______________ stage of PLC.
A. Growth
B. Introduction
C. Maturity
D. Saturation
View answer
Correct answer: (A)
Growth
343. The set of all the products a firm made available to consumers buy is called.
A. Product line
B. Product mix
C. Product category
D. None of these
View answer
Correct answer: (A)
Product line
344. The approach used when the marketer wants the consumer to respond on an
emotional, rather than rational basis
B. Economy Pricing
D. Penetration Pricing
View answer
Correct answer: (D)
Penetration Pricing
345. A price reduction to buyers who pay their bills promptly is called.
A. Trade discount
B. Cash discount
C. Seasonal discount
D. Quality discount
View answer
Correct answer: (B)
Cash discount
346. The strategy of using as many out lets as possible is called
A. Intensive distribution
B. Cohesive distribution
C. Wide distribution
D. All of these
View answer
Correct answer: (A)
Intensive distribution
347. Which of the following is not a non store retailing ?
A. Kiosk marketing
B. retail chains
C. Direct marketing
D. telemarketing
View answer
Correct answer: (D)
telemarketing
348. ______________ factor is not considered as an important one while selecting channel
of distribution
A. Product
B. Market factor
C. Colour
D. None of these
View answer
Correct answer: (C)
Colour
349. ______________ are generally food stores that are much smaller in size than in
supermarkets.
A. Convenient store
B. Discount store
C. Specialty store
D. None of these
View answer
Correct answer: (A)
Convenient store
350. ______________ advertisement stresses on comparative features of two brands
A. Comparative advertisement
B. Complimentary advertisement
C. Niche advertisement
D. None of these
View answer
Correct answer: (A)
Comparative advertisement
351. A good catchy phrase used and repeated often in an advertisement is

______________
A. Idea
B. Brand name
C. Trade mark
D. Slogans
View answer
Correct answer: (D)
Slogans
352. Which of the following is not an element of promotion mix
A. Advertisement
B. Branding
C. Personal selling
D. Sales promotion
View answer
Correct answer: (B)
Branding
353. The strategy of choosing one attribute to excel to create competitive advantage
is known as
A. Under positioning
B. Unique selling proposition
C. Over positioning
D. None of these
View answer
Correct answer: (B)
Unique selling proposition
354. AIDAS stands for
A. Attention, Interest, Desire, Action, Satisfaction

B. Action, Interest, Decision , Attention, Service
C. Attention, Interest, Attitude, Action, Satisfaction
D. None of these
View answer
Correct answer: (A)
Attention, Interest, Desire, Action, Satisfaction
355. Which of the following is a major advantage of personal selling ?
A. targeted message
B. reach and frequency
C. more sales
D. none of these
View answer
Correct answer: (A)
targeted message
356. Blue revolution refers to
A. Aquaculture
B. milk
C. poultry
D. none of these
View answer
Correct answer: (A)
Aquaculture
357. Profiling the rural market is a part of ______________ stage of rural marketing
strategy.
A. Planning
B. execution
C. feedback
D. none of these
View answer
Correct answer: (A)
Planning
358. Services are ______________
A. Intangible
B. perishable
C. both a & b
D. none of these
View answer
Correct answer: (A)
Intangible
359. Which of the following involves targeting bulk purchasers and offering them
special benefits and privileges?
A. Frequency marketing
B. event marketing
C. viral marketing
D. none of these
View answer
Correct answer: (A)
Frequency marketing
360. The basic objective behind the ______________ is to add value to the product
significantly for winning the customers' loyalty.
A. Event marketing
B. morph marketing
D. none of these
View answer
Correct answer: (B)

morph marketing
361. An airline working with a tour operator or a hotel group is an example of

______________ marketing
A. Partnership
B. viral
C. guerilla
D. morph
View answer
Correct answer: (A)
Partnership
362. The marketing side of E-commerce is known as ______________.
A. E-marketing
B. E-business
C. Interactive marketing
D. none of these
View answer
marketing
363. Which of the following is importance of e-marketing?
A. sell
B. serve
C. sizzle
D. all of these
View answer
Correct answer: (D) all
of these
364. The financial exchange that takes place online between buyers and sellers is
known as
A. E-branding
B. E-marketing
C. E-advertisement
D. E-payment system
View answer
Correct answer: (D) E-
payment system
365. ______________ involves some one masquerading as someone else.
A. Spoofing
B. Unauthorized action
C. Eavesdropping
D. Phishing
View answer
Correct answer: (A)
Spoofing
366. ______________ can be used to minimize the risk of security breaches or viruses.
A. Firewall
B. Backups
C. Encryption
D. Digital signature
View answer
Correct answer: (A)
Firewall
367. The group of elements price, product, promotion and place constitute
A. market mix
B. marketing mix
C. product mix
D. promotion mix
View answer
Correct answer: (B)
marketing mix
368. Branding is a function of ______________

View answer
A. Research
B. Exchange
C. Physical supply
D. Facilitating
Correct answer: (D)
Facilitating
369. Market where money is lend and borrowed
A. Money market
C. Stock market
D. None of these
View answer
Correct answer: (A)
Money market
370. Marketing is important to
A. Economy
B. Companies
C. Consumers
D. All of these
View answer
Correct answer: (D)
All of these
371. Which of the following is not included in the micro environment
A. Suppliers
B. Publics
C. Economic
D. Customers
View answer
Correct answer: (C)
Economic
372. "We guarantee every product we sell" appeal to ______________ motive
A. Curosity
B. Variety
C. Quality
D. Comfort
View answer
Correct answer: (C)
Quality
373. The concentration of all marketing efforts on one selected segment within the
total market.
View answer
Correct answer: (C)
Concentrated Marketing
374. An organisation directs its marketing efforts at two or more segments by

developing a marketing mix for each segment.
A. Total market approach

B. Concentration approach
C. Multi-segment approach
D. None of these
View answer
Correct answer: (C)
Multi-segment approach
375. Anything that has the ability to satisfy a consumer need is known as ______________
A. Price
B. Package
C. Product
D. Promotion
View answer
View answer
Correct answer: (A)

Price
376. Brands owned and developed by producers are known as
A. Manufacturer brands
B. Individual brands
C. Family brands
D. Dealer
Correct answer: (A)
Manufacturer brands
377. Which is not a level of brand loyality.
A. Brand preference
B. Brand recognition
C. Brand insistence
D. Brand equity
View answer
Correct answer: (D)
Brand equity
378. ______________ goods are purchased without any planning or search effort.
A. Staple
B. Impluse
C. Emergency
D. None of these
View answer
Correct answer: (B)
Impluse
379. Setting price on the basis of the total cost per unit is known as ______________

View answer
Correct answer: (A)
Cost Based Pricing
380. Which of the following is a method of Competition Based Pricing
A. Going Rate Pricing

B. Sealed Bid Pricing
C. Customary Pricing
D. All of these
View answer
Correct answer: (D)
All of these
381. Which of the following is not a method of cost based pricing
A. Cost Plus Pricing

B. Marginal Cost Pricing
C. Differential Pricing
D. Target Pricing
View answer
Correct answer: (C)
Differential Pricing
382. Where sellers combine several products in the same package is known as
______________
A. Psychological Pricing
B. Captive Product Pricing
C. Product Bundle Pricing
D. Promotional Pricing
View answer
Correct answer: (D)
Promotional Pricing
383. When there is a large potential market for a product, the firm will adopt.
A. Skimming price policy

C. Premium price policy
D. None of these
View answer
Correct answer: (C)
Premium price policy
384. Transport system creates ______________ utility.

View answer
A. Place utility
B. Time utility
C. Customer utility
D. All of these
Correct answer: (B)
Time utility
A. Self service
C. Retail chain
D. None of these
View answer
Correct answer: (B)
Mail order Business
396. The word channel is derived from the French word,
A. Cann
B. Chaan
C. Canal
D. None of these
View answer
Correct answer: (C)
Canal
387. ______________ are those who obtain title to goods with a view to selling them at
profit
A. Merchant middlemen
B. Agent middle men
C. Facilitators
D. All of these
View answer
Correct answer: (A)
Merchant middlemen
View answer
388. Which company is the pioneer in the direct marketing ?
A. Cypla
B. Avon cosmetics
C. Johnson & Johnson
D. Eureka Forbs
Correct answer: (D)
Eureka Forbs
389. ______________ channel is one in which two or companies join together to exploit
a marketing opportunity either by themselves or by creating an independent unit
A. Horizontal channel
B. Vertical channel
C. Cross channel
D. None of these
View answer
Correct answer: (A)
Horizontal channel
390. The retailer sells goods in ______________
A. Huge quantity
B. Small quantity
C. Not sufficient
D. None of these
View answer
Correct answer: (B)
Small quantity
391. ______________ retailers open their shops on fixed days or dates in a specified area.
A. Hawkers
B. Kiosks
C. Market traders
D. None of these
View answer
View answer
Correct answer: (C)
None of these
392. Advocacy advertising is also called
A. Support advertising
B. Rapport advertising
C. Cause advertising
D. None of these
Correct answer: (C)
Cause advertising
393. ______________ is not a post test to evaluate advertising effectiveness
A. Real Test
B. Opinion research
C. Association test
D. Portfolio test
View answer
Correct answer: (D)
Portfolio test
394. ______________ is not a sales force promotion scheme.
A. Bonus to sales force

B. Slotting allowance
C. Sales force contests
D. None of these
View answer
Correct answer: (B)
Slotting allowance
395. Which of the following is not a sales promotion tool
A. Discount
B. Dealer contest
C. Advertisement
View answer
D. Consumer contest
View answer
Correct answer: (C)
Advertisement
396. ______________ is not a feature of advertising
A. It helps in stimulating sales

B. It may be oral or written
C. It reduces sales
D. None View answer
Correct answer: (C)
It reduces sales
397. Many companies are now turning their attention to ______________ markets.
A. Urban
B. Rural
C. world
D. none of these
View answer
Correct answer: (B)
Rural
398. Markets located in the heart of the region specializing in few crops like banana,
onions etc are called ______________

B. Seasonal market
C. Daily market
D. Rural market
View answer
Correct answer: (B)
Seasonal market
399. Goods are sold in small packets in ______________ markets.
A. Urban B. Rural
C. World
D. none of these
View answer
Correct answer: (B)
Rural
400. ______________ pricing means assigning a low price tag for a product and providing
the benefits of low-cost mass production to the customers.
A. Cost plus
B. value
View answer
D. penetration
Correct answer: (B)
value
401. ______________ distribution system can be used to penetrate the rural market.
A. Satellite
B. selective
C. exclusive
D. intensive
View answer
Correct answer: (A)
Satellite
402. Which of the following is not a characteristic of service marketing?
A. Intangibility
B. separability
C. heterogeneity
D. perishability
View answer
Correct answer: (B)
separability
403. Which of the following is known as market aggregation?
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
View answer
Correct answer: (C)
mass marketing
404. ______________ Is a strategy of entering into an unreceptive or blocked country and

practices marketing by using economic, psychological, political and public
relation skills etc in that country.
A. De marketing
B. meta marketing
C. mass marketing
D. mega marketing
View answer
Correct answer: (D)
mega marketing
405. Under ______________ marketing every customer is treated as unique.
A. Word of mouth
B. viral
C. guerilla
D. one-on-one
View answer
Correct answer: (D)
one-on-one
406. A product with the ______________ is a green product.
A. Ecomark
B. Agmark
C. ISI Mark
D. none of these
View answer
Correct answer: (A)
Ecomark
407. SEM means ______________
A. Search engine marketing

B. Social environment marketing
C. save energy marketing
D. none of these
View answer
Correct answer: (A)
Search engine marketing
View answer
408. ______________ is a low cost communication tool that can be easily tested, refined
and rolled'out.
A. Opt- in- e-mail

B. i- TV
C. i- radio
D. i-kiosks
View answer
Correct answer: (A)
Opt- in- e-mail
409. ______________ is online identity theft.
A. Eavesdropping
B. Phishing
C. Spoofing
D. None of these
View answer
Correct answer: (B)
Phishing
410. A digital analog of various forms of payment backed by a bank or financial

institution is ______________
A. ETB
B. EFT
C. E-cash
D. E-money
View answer
Correct answer: (A)
ETB
411. A competitor or an unhappy customer can alter a website so that it refuses

services to potential clients. This is known as ______________
A. Unauthorized action
C. Eavesdropping
D. Phishing
View answer
Correct answer: (A)
Unauthorized action
A.
412. ______________ is a security protocol based on digital certificates.
Digital signature
B. Secure sockets layer protocol
D. None of these
View answer
Correct answer: (C)
Secure electronic transactions
413. Which of the following is not included in the function of physical supply?
A. Standardization
B. Storage
C. Transport
D. Packaging
View answer
Correct answer: (A)
Standardization
A. Merchandising
B. Assembling
C. R & D
D. None o f these
View answer
Correct answer: (A)
Merchandising
415. Market in which gold and silver are sold
A. Commodity market
B. Produce market
C. Bullion market
D. None of these
B
.
View answer
Correct answer: (C)
Bullion market
416. Marketing is applicable in ______________
A. Goods
Events
C. Property
D. All of these
View answer
Correct answer: (D)
All of these
417. Consumers show ______________ while buying their products on regular basis

View answer
Correct answer: (D)
Habitual Buying Behaviour
418. The essential criteria for effective segmentation is
A. Homogenity
B. Measurability
C. Profitability
D. All of these
View answer
Correct answer: (D)
All of these
419. Which of the following is not an element of demographic segmentation
A. Family size
C
.
B. Population density
C. Income
D. Religion
View answer
Correct answer: (C)
Religion
420. Which of the following are the elements of product positioning
A. The Product
B. The Company The Consumer
D. All of these
View answer
Correct answer: (D)
All of these
421. Products seen as having extension potential into other markets
A. Local Products
D. Global Products
View answer
Correct answer: (D)
Global Products
422. Which of the following is not a limitation of branding
A. It is expensive
B. It reduces selling efforts
C. It promotes unfair competition
D. It leads to brand monopoly
View answer
Correct answer: (b)
It reduces selling
efforts
D
.
423. Trading down is a method of product line modification by.
A. Product line expansion

C. Quality variation
D. None of these
View answer
Correct answer: (c)
Quality variation
424. ______________ influence product line decisions.
A. Customer preference.
B. Change in demand
C. Product sepecialisation All of these.
E.
View answer
Correct answer: (d) All
of these.
425. Setting price on the basis of the competition for the product is known as
______________.

View answer
Correct answer: (c)
Competition Based Pricing
426. When a firm sets a very low price for one or more of its products with the
intention'of driving its competitors out of business.
B. Economy Pricing
View answer
Correct answer: (c)
Psychological Pricing
427. ______________ marketing uses telecommunication devices to reach prospective

customers
A. Direct marketing
B. Telemarketing
C. Catalogue marketing
D. All of these
View answer
Correct answer: (B)
Telemarketing
428. ______________ is a system of selling goods directly to customers through a network

of self employed people
A. Multilevel marketing
B. Whole sale marketing
C. Vertical marketing
D. None of these
View answer
Correct answer: (A)
Multilevel marketing
429. Sorting and grading of goods is considered as the function of
A. Wholesalers
B. Retailers
C. Managers
D. None of these
View answer
Correct answer: (B)
Retailers
430. ______________ is a system of branch shops operated under a centralized

management and dealing in similar lines of goods.
A. Super market
B. Multiple shops
C. Self service store
D. None of these
View answer
Correct answer: (B)
Multiple shops
431. ______________ is a retailer who has fixed place of business in a locality but goes on
changing his place to exploit the market opportunities.
A. Cheap-jacks
B. Hawkers
C. Market traders
D. None of these
View answer
Correct answer: (A)
Cheap-jacks
432. If the product passes through a longer channel of distribution, the marketer will
have to give importance to
A. Advertising
B. Personal selling
C. Direct selling
D. None of these
View answer
Correct answer: (A)
Advertising
433. When the advertisement is to create an image or reputation of the firm, it is a

case of
B. Institutional advertisement
C. Reminder advertising
D. None
View answer
Correct answer: (B)
Institutional advertisement
434. ______________ refers to duplicating the brand image of one product of promote
another product of the same brand.
A. Surrogate advertising
B. Shortage advertising
C. Advocacy advertising
D. None of these
View answer
Correct answer: (A)
Surrogate advertising
435. USP stands for
A. Universal Service Provider

B. Upper Service position
C. Unique Selling Proposition
D. None Of these
View answer
Correct answer: (C)
Unique Selling Proposition
436. ______________ type of advertisement is used when the product enters into growth
stage of PLC
A. Selective advertising
B. Reminder advertising
C. Primary advertising
D. None of these
View answer
Correct answer: (A)
Selective advertising
437. In marketing, MRP stands for
A. Managing public relation

B. Marketing public relation
C. Monitoring public relation
D. none of these
View answer
Correct answer: (B)
Marketing public relation
438. Markets popularly known as haats and shandies are ______________ markets.
A. Rural
B. Urban
C. National
D. none of these
View answer
Correct answer: (A)
Rural
439. Yellow revolution refers to
A. Aquaculture
B. milk
C. poultry
D. none of these
View answer
Correct answer: (C)
poultry
440. Marketing research is a part of ______________ stage of rural marketing strategy.
A. Planning
B. execution
C. feedback
D. none of these
View answer
Correct answer: (A)
Planning
441. Introducing a product at low price and increasing the price once the brand
succeeds is known as ______________ Pricing.
A. Penetration
B. skimming
C. going rate
D. none of these
View answer
Correct answer: (A)
Penetration
442. ______________ was first used by Eugene J Kelly.
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
View answer
Correct answer: (B)
meta marketing
443. In Japan ______________ .marketing is known as ‘Kuchikomi'.

A. Word of mouth
B. viral
C. guerilla
D. morph
View answer
Correct answer: (A)
Word of mouth
444. Marketing to babies in the womb is ______________ marketing.
A. Galimatias
B. viral
C. guerilla
D. morph
View answer
Correct answer: (A)
Galimatias
445. Buying and selling over the internet is known as ______________
A. E-marketing
B. E-business
C. E-commerce
D. none of these
View answer
Correct answer: (C) E-
commerce
446. A financial instrument which can be used more than once to borrow money or
buy goods and services on credit is ______________
A. debit card
B. credit card
C. smart card
D. none of these
View answer
Correct answer: (B)
credit card
447. A security tool to verify the authenticity of the message and claimed identity of
the sender and to verify the message integrity is
A. encryption
B. firewalls
C. digital certificates
D. digital signature
View answer
Correct answer: (D) digital
signature 448. The
private content of a
transaction, if
unprotected can be
intercepted when it goes
through the route over
the internet is called
______________
A. Spoofing
C. Eavesdropping
D. Phishing
View answer
Correct answer: (C)
Eavesdropping
449. The concept of marketing mix was developed by
A. Philip Kotler
B. Stapleton
C. N.H Borden
D. Albert W Emery
View answer
Correct answer: (C)
N.H Borden
450. Market where there is no physical delivery of goods
A. Future market
B. Spot market
C. Perfect market
D. None of these
View answer
Correct answer: (A)
Future market
451. Market where demand for goods is greater than supply.
A. Buyers market
B. Sellers market
C. Retail market
D. Wholesale market
View answer
Correct answer: (B)
Sellers market
452. Marketing Environment is
A. Largely uncontrollable
B. Changing fast
C. Influencing marketing decisions
D. All of these
View answer
Correct answer: (D)
All of these
453. Social class is an element of ______________ factor
A. Social
B. Cultural
C. Personal
D. Economic
View answer
Correct answer: (B)
Cultural
454. Civil engineers designing flats, villas, bridges etc.are an example of.
View answer
Correct answer: (D)
Customised or Personalised Marketing
455. Positioning by emphasising the special attributes and benefits of the product is
known as ______________

View answer
Correct answer: (A)
Positioning by Product Attributes and Benefits
456. Products designed to meet global segments
A. Local Products
D. Global Products
View answer
Correct answer: (D)
Global Products
457. Which of the following is not a component of brand equity.
A. Brand awareness
B. Brand association
C. Brand loyality
D. Brand cohorts
View answer
Correct answer: (D)
Brand cohorts
458. American expression for fast moving consumer goods is ______________ goods.
A. Brown
B. White
C. Red
D. Orange
View answer
Correct answer: (C) Red
459. After sales service is part of.
A. Core product
B. Augmented product
C. Tangible product
D. None of these
View answer
Correct answer: (B)
Augmented product
460. Which of the following is not a factor influensing pricing policy
A. Cost
B. Competitors
C. Business objectives
D. None of these
View answer
Correct answer: (D)
None of these
461. Departmental store is an example of
A. Second hand goods seller

B. Large scale retailer
C. Multiple shop
D. None of these
View answer
Correct answer: (B)
Large scale retailer
462. ______________ means the set of marketing intermediaries through which the
goods flow from the producer to consumer.
A. Channel of distribution
B. Direct marketing
C. Intensive distribution
D. None of these
View answer
Correct answer: (A)
Channel of distribution
463. The three major types of non store retailing are direct selling, direct marketing
and ______________
A. Automatic vending
B. Self service store
C. Retail chain
D. None of these
View answer
Correct answer: (A)
Automatic vending
464. If marketing is done through information and ordering machine placed in stores,
it is known as
A. Kiosk marketing
B. Television marketing
C. Tele marketing
D. All of these
View answer
Correct answer: (A)
Kiosk marketing
465. ______________ is not a commercial advertising
A. Consumer ad
B. Industrial ad
C. Trade ad
D. Shortage ad
View answer
Correct answer: (D)
Shortage ad
466. In ______________ appeals are emotional
A. Consumer promotion
B. Advertising
C. Dealer Promotion
D. All of these
View answer
Correct answer: (B)
Advertising
467. Which of the following is not a main objective of personal selling ?
A. generate sales
B. build awareness and appreciation for the product
C. create personal contact
D. none of these
View answer
Correct answer: (D)
none of these
468. White revolution refers to
A. Aquaculture
B. Milk
C. poultry
D. none of these
View answer
Correct answer: (B)
Milk
469. Which of the following is not a services?
A. Hospital
B. banking
C. insurance
D. none of these
View answer
Correct answer: (D)
none of these
470. Which of the following is not an element of Social marketing mix?
A. Product
B. Price
C. Distribution
D. People
View answer
Correct answer: (D)
People
471. Word of mouth marketing through electronic channels like email, internet etc is
known as ______________.
A. Internet
B. digital
C. email
D. viral
View answer
Correct answer: (D)
viral
472. EFT means
A. Electronic fund transfer

B. Efficient fund transfer
C. Eligible fund transfer
D. None of these
View answer
Correct answer: (A)
Electronic fund transfer
483. The five product levels constitute a ______________. At each level more customer
value is added.
A. customer-augmented product
B. customer consumption system
C. customer value-hierarchy
D. customer-perceived value
E. customer hierarchy
View answer
Correct answer: (C) customer
value-hierarchy
484. In maturity stage of product life cycle, cost per customer is:
A. High
B. Average
C. Low
D. Moderate
View answer
Correct answer: (C) Low
485. If consumers do not demonstrate different responses to different brands within a

product category, then the products are essentially commodities or generic
versions and competition will probably be based on ______________.
A. emotional attachment
B. brand awareness
C. advertising expenditure
D. price
E. prestige
View answer
Correct answer: (D)
price
486. A carton of orange juice has no brand name on the package, only the name of
the product 'orange juice'. This is an example of:
A. a manufacturer's brand
B. an own label brand
C. a no-frills brand
D. a generic brand
View answer
Correct answer: (D) a
generic brand
487. Pricing cues such as sale signs and prices that end in 9 become more influential
when ______________.
A. consumer price knowledge is poor

B. items are purchased frequently
C. items have been on the market a long time
D. prices are consistent year-round
E. they are employed frequently
View answer
Correct answer: (A) consumer
price knowledge is poor
488. If demand hardly changes with a small change in price, we say that the demand
is ______________.
A. equal
B. marginal
C. inelastic
D. elastic
E. none of the above
View answer
Correct answer: (C)
inelastic
489. The best strategy used for snack foods, soft drinks, candies and gum is
A. Exclusive distribution
B. Selective distribution
D. None of the above
View answer
Correct answer: (C)
Intensive distribution
480. The typical method of retail operation used by supermarkets and nationally
branded fast-moving shopping goods is called:
A. Self-service retailing.
B. Limited-service retailing.
C. Full-service retailing.
D. Service-merchandiser.
View answer
Correct answer: (A)
Self-service retailing.
481. If a company were seeking to design a channel system, the first step would be to:
A. Analyse consumer-service needs

B. Set the channel objective and constraints
C. Analyse marketing intermediaries
D. Factor in (or out) foreign marketing middlemen
View answer
Correct answer: (A)
Analyse consumer-service needs
482. To say that a product has a life cycle is to assert all of the following EXCEPT
______________.
A. products have a limited life

B. product sales pass through distinct stages, each posing different challenges,
opportunities, and problems to the seller
C. products all basically exhibit cycle-recycle growth patterns
D. profits rise and fall at different stages of the product life cycle
E. products require different marketing, financial, manufacturing, purchasing, and
human resource strategies in each life-cycle stage
View answer
Correct answer: (C) products all basically exhibit cycle-
recycle growth patterns
483. The premise of ______________ models is that the power of a brand lies in what
customers have seen, read, learned, thought, and felt about the brand over time.
A. product-based brand equity

B. service-based brand equity
C. functional-based brand equity
D. mission-driven brand equity
E. customer-based brand equity
View answer
Correct answer: (E) customer-based
brand equity
484. When a marketer expresses his or her vision of what the brand must be and do
for consumers, they are expressing what is called ______________.
A. a brand promise
B. a brand mission
C. brand equity
D. a brand position
E. a brand concept
View answer
Correct answer: (A) a
brand promise
485. ______________ communicates to the market the company's intended value

positioning of its product or brand.
A. Packaging
B. Price
C. Place
D. Promotion
E. Product features
View answer
Correct answer: (B)
Price
486. The concept of the lowest ______________ means that a seller can charge a higher
price if they can convince the customers that price is only a small part of the total
cost of obtaining, operating, and servicing the product over its lifetime.
A. prestige pricing
B. total cost of ownership
C. convenience pricing
D. key price points
View answer
Correct answer: (B)
total cost of ownership
487. Consumer use price less to judge the quality of a product when they
______________.
A. Lack Information
B. Have experience with the product
C. Are shopping for a specialty item
D. Cannot physically examine the product
View answer
Correct answer: (B)
Have experience with the product
488. Cash and carry wholesalers and drop shippers falls in the category of:
A. Merchant wholesalers
B. Limited service wholesalers
C. Full-service wholesalers
D. Brokers and agents
View answer
Correct answer: (B)
Limited service wholesalers
489. Under what circumstances might it be wise for a company to do little or no test
marketing?
A. When the product has no substitutes and is new in its category

B. When management is not sure of the marketing program
C. When management is not sure about the product
D. When the costs of developing and introducing the product are low
View answer
Correct answer: (D)
When the costs of developing and introducing the product are low
490. The challenge for marketers in building a strong brand is ______________.
A. ensuring that customers have the right type of experiences with products and
their marketing programs to create the desired brand knowledge
B. pricing the product at a point that maximizes sales volumes
C. minimizing the number of people to whom the product is targeted in order to
provide consumers with a personalized experience
D. retain as many customers as possible in order to minimize the costs and
pressure associated with continually generating new leads
E. maximizing customer value
View answer
Correct answer: (A) ensuring that customers have the right type of experiences
with products and their marketing programs to create the desired brand
knowledge
491. ______________ is a way of capitalizing on the recognition, goodwill, and any

positive associations of an established brand, and using the name to lever the
brand into a new market.
A. Brand Repositioning
B. Brand Stretching
C. Brand Extension
D. Brand equity
View answer
Correct answer: (C)
Brand Extension
492. Executives often complain that pricing is a big headach Common mistakes
include: price is not revised often enough to capitalize on market changes; price
is set ______________ of the rest of the marketing mix rather than an intrinsic
element of a market-positioning strategy.
A. divergently B. too high

C. intrinsically
D. independently
E. concurrently
View answer
Correct answer: (D)
independently
493. The three major considerations in price setting are: costs set the floor price;
______________; and customers' assessment of unique features establishes the price
ceiling.
A. competitors' prices and the price of substitutes provide an orientation point
B. competitors' prices establishes a "target price" goal
C. the price of substitutes establishes a "target price"
D. the price of competitors and substitutes does not enter into the pricing
considerations.
View answer
Correct answer: (A) competitors' prices and the price of substitutes provide
an orientation point
494. What channel structure is it where the product goes directly from the producer
to the final customer?
A. Direct
B. Indirect
C. Hybrid
View answer
Correct answer: (A)
Direct
495. When producers, wholesalers, and retailers act as a unified system, they comprise
a:
A. Conventional marketing system

B. Power-based marketing system
C. Horizontal marketing system
D. Vertical marketing system
View answer
Correct answer: (D)
Vertical marketing system
496. Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas
for adding new products and services after visiting several buying fairs. The
owners will begin the first idea-reducing stage, called ______________, to arrive at a
realistic number to adopt.
A. Idea screening
B. Idea dissemination
C. Concept development
D. Idea generation
View answer
Correct answer: (A)
Idea screening
497. Which of the following is not associated with brand equity?
A. Brand value
B. Brand heritage
C. Brand strength
D. Brand description
View answer
Correct answer: (B)
Brand heritage
498. This level of rebranding refers to the renaming of a whole corporate entity, often
signifying a major strategic change or repositioning. This is known as:
A. corporate rebranding.
B. SBU rebranding.
C. product rebranding.
D. international rebranding.
View answer
Correct answer: (A)
corporate rebranding.
499. The decline in the average cost of production with accumulated production
experience is called the ______________.
A. demand curve
B. cost curve
C. learning curve
D. cost target
E. indifference band
View answer
Correct answer: (C)
learning curve
500. When suppliers, distributors, and customers partner with each other to improve
the performance of the entire system, they are participating in a ______________.
B. Supply and demand chain
C. Value delivery network
D. Demand chain
E. Supply chain
View answer
Correct answer: (C)
Value delivery network
501. In product life cycle growth stage, the marketing objective is to:
A. create product awareness

B. maximize market share
C. defend market share and profits
D. reduce expenditure
View answer Correct

answer: (B) maximize
market share
502. Compared to multiple brands in a single market, a single brand in a single market is
inferior in terms of:
A. marketing impact
B. overall advertising costs
C. retail shelf space
D. economies of scale
View answer Correct

answer: (C) retail
shelf space
503. Companies pursue survival as their major objective if they are plagued with
______________.
A. legal prosecution
B. weak competition
C. static consumer wants
D. shareholder activism
E. overcapacity
View answer
Correct answer: (E) overcapacity
504. The number of intermediaries are severely limited in
View answer
Correct answer: (A)
Exclusive distribution
505. A private-label brand is developed by:
A. Wholesalers
B. Retailers
C. Both a and b
View answer
Correct answer: (C) Both
a and b
506. Competitors in growth stage of product life cycle are:
A. Few
B. Growing number
C. Stable but begins declining
D. Declining number
View answer
Correct answer: (B)
Growing number
507. When two established brands work together, on an offering to generate increased
consumer appeal and attraction is called:
A. brand licensing.
B. co-branding.
C. brand extensions.
D. brand stretching.
View answer Correct
answer: (B) co-
branding.
508. All of the following would be possible advantages of co-branding EXCEPT:
A. combined brands create broader consumer appeal.

B. combined brands create greater brand equity.
C. combined brands always offer economies of scale and reduced prices.
D. combined brands allow a company to expand its existing brand into other categories.
View answer Correct answer: (C) combined brands always offer

economies of scale and reduced prices.
509. At breakeven point which of the following holds true?
A. Total expense=Total revenue

B. Total expense>Total revenue
C. Total expense<Total revenue
D. All of the above
View answer
Correct answer: (A)
Total expense=Total revenue
510. This is where one channel member perceives another channel member to be acting in a
way that prevents the first member from achieving its distribution objectives:
A. Channel Communication
B. Channel Conflict
C. Channel relationship
D. Customer conflict
View answer
Correct answer: (B)
511. According to Young and Rubicam's brand asset valuator, a brand's ______________
measures how well the brand is regarded and respected.
A. differentiation
B. energy
C. relevance
D. esteem
E. knowledge
View answer
Correct answer: (D)
esteem
512. When a consumer expresses thoughts, feelings, images, experiences, beliefs, and
so on that become associated with the brand, the consumer is expressing brand
______________.
A. loyalty
B. behavior
C. preference
D. knowledge
E. equity
View answer
Correct answer: (D)
knowledge
513. At the second level of customer value hierarchy, marketers need to turn core
benefit into:
A. Expected product
C. Basic product
View answer
Correct answer: (C)
Basic product
514. Services cannot be stored and are to be consumed immediately when produced.
This is termed as:
A. Intangibility
B. Inseparability
C. Heterogeneity
D. Perishability
View answer
Correct answer: (D)
Perishability
515. ______________ is a major driver of new product performance at business unit level
which signifies that there should be clearly defined business goals with specific
areas of thrust for the new product.
A. A clear new product strategy

B. High quality project teams
C. Adequate resources for new products
D. High quality new product process
View answer
Correct answer: (A)
A clear new product strategy
516. X is focusing on ______________ differentiation while Y is focusing on ______________

differentiation.
A. Product, service
B. Service, service
C. Service, product
D. Product, product
View answer
Correct answer: (C)
Service, product
517. When a new product can be easily duplicated, ______________ is a better alternative
for introducing the new product and when the product is very distinct from
competitive offerings, ______________ is the better alternative.
A. Penetration, Skimming
B. Skimming, Skimming
C. Penetration, Penetration
D. Skimming, Penetration
View answer
Correct answer: (A)
Penetration, Skimming
518. Major brand marketers often spend huge amounts on advertising to create brand
______________ and to build preference and loyalty.
A. Extension
B. Awareness
C. Packaging
D. Preference
View answer
Correct answer: (B)
Awareness
519. According to the Brand Asset Valuator model, brand strength consists of:
A. Esteem, knowledge
B. Esteem, relevance
C. Differentiation, Knowledge
D. Differentiation, Relevance
View answer
Correct answer: (D)
Differentiation, Relevance
520. If Amul IceCream decides to introduce an apricot flavored Ice cream, it will be an
example of:
A. Brand extension
B. Co-branding
C. Line extension
D. Ingredient branding
View answer
Correct answer: (C)
Line extension
521. A ______________ is one which belongs to the same product category as that of a
main brand but has a different brand name and is aimed at pre-empting
competition and covering market completely.
A. Sub brand
B. Co-brand
C. Flanker brand
D. Ingredient brand
View answer
Correct answer: (C)
Flanker brand
522. Car manufacturers like Maruti, Honda create several sub brands linked to the main
brand like Honda City, Honda Jazz, Honda Brio etc. This is an example of:
A. Umbrella branding
B. Co-branding
C. Line extension
D. Ingredient branding
View answer
Correct answer: (A)
Umbrella branding
523. The cost of a product is Rs. 90. The company producing it decides that it should
get a return on sales of 10%, and hence prices it at Rs. 100. The pricing method
followed in this case is:
A. Perceived Value pricing

B. Target return pricing
C. Mark up pricing
D. None of these
View answer
Correct answer: (C)
Mark up pricing
524. Select the correct sequence of the first four steps of setting the price (from left to
right)?
A. Select the pricing objective, Determine demand, Estimate costs, Analyse

competitor price mix
B. Select the pricing objective, Estimate costs, Analyse competitor price mix,
Determine demand
C. Select the pricing objective, Analyse competitor price mix, Estimate costs,
Determine demand
D. Select the pricing objective, Determine demand, Analyse competitor price mix,
Estimate costs
View answer
Correct answer: (A)
Select the pricing objective, Determine demand, Estimate costs, Analyse competitor
price mix
525. Company A sells laptops through retailer B and C both of whom sell laptops only
through brick and mortar stores. Recently B complained that C is selling laptops
in area of C without authorization. This is an example of:
A. Horizontal channel conflict

B. Vertical channel conflict
C. Multichannel conflict
D. None of these
View answer
Correct answer: (A)
Horizontal channel conflict
526. To a producer of goods, a greater number of channel levels means ______________

and greater channel complexity.
A. Less control
B. Higher taxes
C. Fewer channel partners
D. More customers
View answer
Correct answer: (A)
Less control
527. In the innovation adoption model, interest and evaluation form a part of the
______________ stage.
A. Cognitive
B. Affective
C. Behavior
D. Rational
View answer
Correct answer: (B)
Affective
528. All of the following require high advertising budgets except ______________.
A. New product
B. Low share brand
C. Undifferentiated product
D. Mature brand
View answer
Correct answer: (D)
Mature brand
529. The delivery gap exists between:
A. Customer need and expectations and management definition of customer

needs
B. Design and delivery specifications and advertising and sales promises
C. Translation of delivery specification and execution of service delivery
specification
D. Customer perceptions of service execution and customer experience E. relative
to expectations
View answer
Correct answer: (C)
Translation of delivery specification and execution of service delivery specification
530. Which are the additional three elements of services marketing mix?
A. Participants, physical evidence, products

B. People, physical evidence, process
C. People, product, process
D. People, physical evidence, placement
View answer
Correct answer: (B)
People, physical evidence, process
531. Often we see new gadgets being given to potential consumers for limited use at
shopping malls or fairs. This is done to enhance:
A. Trialablity
B. Complexity
C. Compatibility
D. None of these
View answer
Correct answer: (A)
Trialablity
532. Rahul has decided to buy a car. He has selected a few car models and is currently
comparing the features of different models. The stage of buyer decision process
Rahul is currently engaged in is:
A. Need discovery
B. Evaluation of alternatives
C. Purchase Decision
D. Post Purchase behavior
View answer
Correct answer: (B)
Evaluation of alternatives
533. Post the implementation of GST, several companies have started providing return
filing services. This is an example of ______________ creating an opportunity.
A. Economic forces
B. Regulatory changes
C. Social forces
D. Technological advances
View answer
Correct answer: (B)
Regulatory changes
534. The customer category which has the highest opinion leadership and exhibits
discrete and judicious adoption choices is:
A. Innovators
B. Early Adopters
C. Early Majority
D. Laggards
View answer
Correct answer: (B)
Early Adopters
535. Identify the incorrect statement:

A. New product ideas must be screened to determine which of the ideas match
with the firm’s skill and competency
B. An organization has to decide on the marketability and developability of a
new product
C. Concept testing is a representation of benefits of a new product expressed in
words or pictures
D. Cash flow should not be given much importance for developing a new
product as all firms have sufficient cash
View answer
Correct answer: (D)
Cash flow should not be given much importance for developing a new product as all
firms have sufficient cash
536. In the customer based brand equity pyramid, judgements include ______________
while resonance leads to ______________.
A. Quality, Loyalty
B. Loyalty, Quality
C. Quality, Quality
D. Loyalty, Loyalty
View answer
Correct answer: (A)
Quality, Loyalty
537. ______________ is a unique set of brand associations that the brand strategists
aspires to create or maintain. These associations represent what the brand stands
for and imply a promise to customers.
A. Brand equity
B. Brand identity
C. Brand value
D. Brand strategy
View answer
Correct answer: (B)
Brand identity
538. Xioami, a well-known Chinese brand started its business with Mi branded mobile
phone. Later they started producing Television sets with the same brand name.
this is an example of:
A. Co-branding
B. Brand extension
C. Ingredient branding
D. Flanker brand
View answer
Correct answer: (B)
Brand extension
539. Which of the following statements is true about variable costs?
A. The corporate jet expenditure is an example of a variable cost.

B. These costs must be recovered by the price.
C. The marketing manager's salary is an example of a variable cost.
D. These costs are independent of sales volume
View answer
Correct answer: (B)
These costs must be recovered by the price.
540. If product quality of a firm is low and the price charged is high, the firm is said to
follow a:
A. Premium Strategy
B. High value Strategy
C. Cheap-value Strategy
D. Exploitative Strategy
View answer
Correct answer: (D)
Exploitative Strategy
541. High quality information and evaluation assistance are examples of ______________
wants and needs.
A. Shopping
B. Buying
C. Service
D. None of these
View answer
Correct answer: (A)
Shopping
542. A corporation that combines several diversified retailing lines and forms under
one central ownership with some integration of distribution and management is
known as ______________.
A. Corporate chain store

B. Voluntary chain
C. Merchandising conglomerate
D. Franchise organization
View answer
Correct answer: (C)
Merchandising conglomerate
543. In most supermarkets we can observe a rectangular retail layout with parallel
aisles. This is an example of ______________ type of retail layout.
A. Grid
B. Boutique
C. Free flow
D. None of these
View answer
Correct answer: (A)
Grid
544. Content driven by online metrics and integration of content and communications
are features of:
A. Web 1.0 B. Web 2.0 C. Web 3.0

D. Web 4.0
View answer
Correct answer: (C)
Web 3.0
545. In a hotel lobby, there are no direction symbols given as a result of which
customers frequently ask the receptionist about the location of the restaurant or
the washroom. The root cause of failure in this case is of type:
A. Processes
B. Technology
C. People
D. Servicescape
View answer
Correct answer: (D)
Servicescape
546. Training service employees is a part of ______________ while advertising of the

service through television is an example of ______________.
A. Internal marketing, external marketing

B. Interactive marketing, external marketing
C. Interactive marketing, internal marketing
D. External marketing, interactive marketing
View answer
Correct answer: (A)
Internal marketing, external marketing
547. When a company uses a low pricing strategy to maximize sales, it is using a
______________ strategy:
A. Price skimming
B. Penetration pricing
C. Prestige pricing
D. None of these
View answer
Correct answer: (B)
Penetration pricing
548. At the fifth level, marketer gets a ______________ that has all the transformations
and augmentations the offering or product might undergo in the future.
A. Expected product
C. Potential product
D. Basic product
View answer
Correct answer: (C)
Potential product
549. In the five stages of innovation adoption process, consumers are interested about
the innovation and actively seek information about the innovation in the
______________ stage.
A. Knowledge
B. Decision
C. Implementation
D. Persuasion
View answer
Correct answer: (D)
Persuasion
550. Which of the following is not a desirable quality for a brand name?
A. It should be easy to pronounce, recognize, and remember.

B. The name should translate easily into foreign languages.
C. It should be distinctive
D. It should suggest something about the product’s benefits and qualities.
E. The brand should almost always be a long word to get attention.
View answer
Correct answer: (E)
The brand should almost always be a long word to get attention.
551. Recognition is related to ______________ of brand awareness while consumption is

related to ______________ of brand awareness.
A. Depth, Breadth
B. Breadth, Depth
View answer
Correct answer: (A)
Depth, Breadth
552. A certain bank has a credit card which is known by the name of a famous airline.
This is an example of:
A. Co-branding
B. Ingredient branding
C. Sub-brand
D. Line extension
View answer
Correct answer: (A) Co-
branding
553. If a small change in price of a product results in a large change in the demand
then:
A. The demand of the product is elastic

B. The demand of the product is inelastic
C. E should be equal to 1
D. None of these
View answer
Correct answer: (A)
The demand of the product is elastic
554. The channel partner for an air conditioner manufacturing firm informs the firm
regularly about new features customers are looking for in air conditioners. Here,
the channel partner is performing the additional function of ______________.
A. Negotiation
B. Product assembly
C. Matching
D. Marketing Research
View answer
Correct answer: (D)
Marketing Research
555. ______________involves the activities in selling goods or services to those who buy
for resale or business purposes while ______________ involves activities in selling
goods or services for personal and non-business use.
A. Retailing, wholesaling
B. Distribution, wholesaling
C. Retailing, Distribution
D. Wholesaling, retailing
View answer
Correct answer: (D)
Wholesaling, retailing
556. ______________ is defined as the planning, developing and presenting product lines
for identified target market with regards to pricing, assortment, styling and timing
while meeting the company’s financial goals.
A. Category management
B. Category management
C. Retail layout management
D. Merchandising management
View answer
Correct answer: (D)
Merchandising management
557. Identify the service which has the highest credence quality:
A. Tailoring
B. Restaurant Meals
C. Haircut
D. Medical diagnosis
View answer
Correct answer: (D)
Medical diagnosis
558. Which of the following is the best way to reduce interpretation gap?
A. Pretest communications to make sure message is clear

B. Educate customers to see reality of service quality delivered
C. Ensure service performance meets standards
D. Ensure communication promises are realistic
View answer
Correct answer: (A)
Pretest communications to make sure message is clear
559. Marketers can apply branding on:
A. A product
B. A place
C. A service
D. All of these
View answer
Correct answer: (D)
All of these
560. A ______________ good is purchased without much planning or effort while a

______________ product is purchased on a regular basis by consumers.
A. Staple, impulse
B. Emergency, Staple C. Impulse, Staple
D. Staple, Emergency
View answer
Correct answer: (C)
Impulse, Staple
561. This product characteristic explains why carpet or vacuum cleaners are not
needed in countries where people like to sweep and mop the floor daily.
A. Relative advantage
B. Compatibility
C. Observability
D. Complexity
View answer
Correct answer: (B)
Compatibility
562. While determining the types of need that can be satisfied by a new product,
considerations of price sensitivity, distribution needs and service needs relate to:
A. Types of need
B. Timing of need
C. Controllable market elements
D. Trial risks
View answer
Correct answer: (C)
Controllable market elements
563. Which step of the strategic brand management process is concerned with brand
audits, brand tracking and brand equity management system?
A. Identify and establish brand positioning

B. Measure and integrate brand performance
C. Marketing programs for Branding plan and execution
D. None of these
View answer
Correct answer: (B)
Measure and integrate brand performance
564. Which of the following is not true regarding the role of a brand?
A. Reduces buyers search cost

B. Reduces buyers perceived risk regarding quality and consistency
C. Enhances repeat purchase for the seller
D. Reduces price premium that is charged for the product
View answer
Correct answer: (D)
Reduces price premium that is charged for the product
565. Which of the following is not true regarding target return pricing?
A. It requires reliable estimate of number of units sold

B. Profit remains unaffected if actual sale number differs from that of estimated
sales
C. Total capital invested in production is required to use this method
D. This method is not suitable for totally new products
View answer
Correct answer: (B)
Profit remains unaffected if actual sale number differs from that of estimated sales
566. ______________ is an extreme form of selective distribution in which only one

wholesaler, retailer or distributor is used in a specific geographical area.
D. Digital distribution
View answer
Correct answer: (B)
Exclusive distribution
567. The first step in developing effective marketing communication is:

A. Identifying target audience
B. Set objectives
C. Design communication
D. Select channels
View answer
Correct answer: (A)
Identifying target audience
568. Restaurant chains generally try to ensure that the taste of food remains same
across the restaurants. This is an example of the restaurants trying to control:
A. Perishability
B. Inseparability
C. Variability
D. Intangibility
View answer
Correct answer: (C)
Variability
569. The component of service quality which requires employees engaged in service
delivery to be prompt and helpful in their work is:
A. Tangibles
B. Empathy
C. Responsiveness
D. Assurance
View answer
Correct answer: (C)
Responsiveness
570. The branding strategy made famous by Intel wherein it focused on creating a
brand of a particular component in a computer is also termed as:
A. Ingredient branding
B. Co-branding
C. Sub-branding
D. None of these
View answer
Correct answer: (A)
Ingredient branding
571. The fourth stage of the stage gate system for new product development is:
A. Concept development and testing

B. Prototype testing
C. Production
D. Ideation and Screening
View answer
Correct answer: (B)
Prototype testing
572. Which of the following is not an advantage experienced by pioneers of new

product?
A. Pioneers are able to create high brand recall

B. Pioneers take advantage of customer inertia as the customers continue to
purchase the pioneer product
C. Pioneers sometime launch products before the consumers are ready to accept
the product
D. Pioneers achieve economies of scale more quickly than followers
View answer
Correct answer: (C)
Pioneers sometime launch products before the consumers are ready to accept the
product
573. Desirability, performance and communicability are related to ______________

characteristic of a brand image.
A. Strong
B. Uniqueness
C. Favorability
D. None of these
View answer
Correct answer: (C)
Favorability
574. Right branding increases ______________ of the product, which should be more than
that of the generic product.
A. Market Share
B. Profit
C. Sales
D. Value
View answer
Correct answer: (D)
Value
575. Advertising and distribution are examples of ______________ type of measure which
are used for brand health check.
A. Perceptual
B. Profitability
C. Purchasing and sales
D. Marketing support
View answer
Correct answer: (D)
Marketing support
576. A value-based pricing strategy involves which of the following?
A. The pricing is based on amount of units that can be sold

B. Setting price based on buyers' perceptions of value rather than on seller's cost
C. The company adds up the costs of making the product and sets a price that
covers the cost plus target profit
View answer
Correct answer: (B)
Setting price based on buyers' perceptions of value rather than on seller's cost
577. Which of the following will increase the value of index of retail saturation?
A. Decrease in number of customers in trading area

B. Decrease in average expenditure per person for the product in the trading
area
C. Decrease in total selling space allocated to related products in trading area D.
None of these
View answer
Correct answer: (C)
Decrease in total selling space allocated to related products in trading area
578. ______________ focusses on two way communication and involvement with

consumers through personalizing messages and tracking activity of online
consumers.
A. Interactive marketing
B. Content marketing
C. Location based marketing
D. None of these
View answer
Correct answer: (A)
Interactive marketing
579. Identify which is an intangible component of a hair cutting salon:
A. Imported hair care products

B. Skill of the employee
C. Certificate of excellence displayed on the counter
D. None of these
View answer
Correct answer: (B)
Skill of the employee
580. The promotional goals a firm develops might be aimed at all of the following,
EXCEPT:
A. Increasing use of product

B. Increasing awareness of the product
C. Identifying potential market of the product
D. All of these may be the aim of the company
View answer
Correct answer: (C)
Identifying potential market of the produ
591. Major product variables that retailers must consider includes:

A. Services Mix
B. Product Assortment
C. Store atmosphere
D. All of these
View answer
Correct answer: (D)
All of these
592. Which of the following is not true regarding marketing strategy at the growth
stage of the product?
A. Enter new market segments

B. Expand distribution network
C. Add new model and flanker products
D. Exit current market
View answer
Correct answer: (D)
Exit current market
593. The topmost level of the BRANDZ model is:
A. Relevance
B. Performance
C. Bonding
D. Presence
View answer
Correct answer: (C)
Bonding
BASICS OF MARKETING- 106
MULTIPLE CHOICE QUESTIONS
1. Good marketing is no accident, but a result of careful planning and ________.
execution
selling
strategies
research
2. Marketing management is ________.
managing the marketing process monitoring the profitability of
the company’s products and services
the art and science of choosing target markets and getting, keeping, and growing
customers through creating, delivering, and communicating superior customer value
developing marketing strategies to move the company forward
3. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and
apartments. The firm is primarily the marketer of which one of the following?
An image
A service
A good
An idea
4. Marketers often use the term ________ to cover various groupings of customers.
people buying
power
demographic
segment market
5. The ________ concept holds that consumers and businesses, if left alone, will ordinarily
not buy enough of the organization’s products.
production
selling
marketing
holistic
marketing
6. .Which of the following would be the best illustration of a subculture?
A religion.
A group of close friends.
Your university.
Your occupation.
7. The buying process starts when the buyer recognizes a _________. Product an
advertisement for the product a salesperson from a previous visit
problem or need
8. If actual performance exceeds the expected performance of the product, Then customer is
___________________
Satisfied
Dissatisfied
Delighted
Neutral
9. Bread and milk are which kind of products?
Specialty Products
Convenience products
Shopping products
Unsought products
10. Parents buy toys for their children act as _______________ in the buying process.
Decider
Buyer
Maintainer
All of the above
11. If a firm is practicing ____________________, the firm is training and effectively

motivating its customer-contact employees and all of the supporting service people to
work as a team to provide customer satisfaction.
double-up marketing
interactive marketing
service marketing
internal marketing
12. A cluster of complementary goods and services across diverse set of industries is called as
_____________
Market place
Meta market
Market space
Resource Market
13. Adding new features to a product is advocated by which of the approaches?
Product Approach
Production Approach
Marketing Approach
Selling Approach
14. One of the key tasks of marketers is ____________ and to create consumer perceptions
that the product is worth purchasing.
To make products easily visible and available
To promote sales of products
To differentiate their products from those of competitors
To do marketing surveys
15. What is the last stage of the consumer decision process?
problem recognition
post purchase
behavior alternative
evaluation purchase
16. ________ markets are made up of members of the distribution chain.
Consumer
Business-to-business (industrial)
Channel
Institutional
17. Which of the following is considered a “key player” in the marketing industry? marketer
suppliers or vendors distributors or retailers
all of the above
18. Marketing Mix is the most visible part of the marketing strategy of an organization.
True
False
19. Businesses spend most of their advertising rupees on business-to-business markets.
True
False
20. A transaction in which the organization is making an initial purchase of an item to be

used to perform a new job refers to which of the following purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
21.________ markets include a wide variety of profit and nonprofit organizations, such as
hospitals, government agencies, and schools, which provide goods and services for the benefit
of society.
Consumer
Business-to-business (Industrial)
Reseller
Institutional
22.Which of the following is NOT considered a type of reseller?
wholesaler
retailer
manufacturer
distributor
23.The promotion “P” of marketing is also known as ________.
Product Differentiation
Distribution
Cost
Marketing Communication
24.When a company distributes its products through a channel structure that includes one or
more
resellers, this is known as ________.
Indirect marketing direct
marketing multi-level
marketing
integrated marketing
25.In marketing theory, every contribution from the supply chain adds ________ to the
product.
value costs
convenience ingredients
26.Institutional markets consist of people who buy products and services for personal use.
True
False
27. Listing alternatives that will solve the problem at hand and determining the
characteristics of each occurs during which stage of the final consumer’s decision process?
Information search
Purchase
Post purchase
28. The act of trading a desired product or service to receive something of value in return
is known as which key concept in marketing?
product
exchange
production
customer
29.The most basic level of a product is called the:
core product.
central product.
fundamental
product.
augmented
product.
30. Anything that can be offered to a market for attention, acquisition, use, or consumption
that might satisfy a want or need is called a(n):
idea.
demand.
product.
service.
31. In ________ consumers may share a strong need that cannot be satisfied by an existing
product.
negative demand
latent demand
declining demand
irregular demand
32. Marketing is both an “art” and a “science” there is constant tension between the
formulated side of marketing and the ________ side.
creative
selling
management
behavior
33. Mr. Lopez buys goods and services for use in the production of products that are sold and
supplied to others. Mr. Lopez is involved in ________.
consumer buying behavior
post-purchase dissonance
retail buyer behavior
business buyer behavior
34. The four unique elements to services include:
Independence, intangibility, inventory, and inception
Independence, increase, inventory, and intangibility
Intangibility, inconsistency, inseparability, and inventory
Intangibility, independence, inseparability, and inventory

35. Convenience products usually have intensive distribution because sales of these products
tend to have a direct relationship to availability.
True
False
36. The ________ holds that the organization’s task is to determine the needs, wants, and
interests of target markets and to deliver the desired satisfactions more effectively and
efficiently than competitors in a way that preserves or enhances the consumer’s and the
society’s wellbeing.
customer-centered business
focused business model
societal marketing concept
ethically responsible
marketing
37. A change in an individual's behavior prompted by information and experience refers to

which one of the following concept?
Learning
Role selection
Perception
Motivation
38. Holistic marketers achieve profitable growth by expanding customer share, ________,
and capturing customer lifetime value.
undermining competitive
competencies building customer
loyalty milking the market for
product desires renewing a
customer base
39. ________ pricing is the approach of setting a low initial price in order to attract a large
number of buyers quickly and win a large market share.
Market-skimming
Value-based
Market-penetration
Leader
40. While buying milk which kind of behaviour is displayed by a person?
Extensive problem solving behaviour
Routinized buying behaviour
Variety seeking behaviour
None of the above
41.________ markets include a wide variety of profit and nonprofit organizations, such as
hospitals, government agencies, and schools, which provide goods and services for the benefit
of society.
Consumer
Business-to-business (Industrial)
Reseller
Institutional
42.Which of the following is NOT considered a type of reseller?
wholesaler
retailer
manufacturer
distributor
43.The promotion “P” of marketing is also known as ________.
Distribution
Cost
Marketing Communication
44.When a company distributes its products through a channel structure that includes one or
more resellers, this is known as ________.
indirect marketing direct
marketing multi-level
marketing
integrated marketing
45.In marketing theory, every contribution from the supply chain adds ________ to the
product.
value costs
convenience ingredients
46.Institutional markets consist of people who buy products and services for personal use.
True
False
47. Listing alternatives that will solve the problem at hand and determining the
characteristics of each occurs during which stage of the final consumer’s decision process?
Information search
Purchase
Post purchase
48. The act of trading a desired product or service to receive something of value in return
is known as which key concept in marketing?
product
exchange
production
customer
49.The most basic level of a product is called the:
core product.
central product.
fundamental
product.
augmented
product.
50. Anything that can be offered to a market for attention, acquisition, use, or consumption
that might satisfy a want or need is called a(n):
idea.
demand.
product.
service.
51. In ________ consumers may share a strong need that cannot be satisfied by an existing
product.
negative demand
latent demand
declining demand
irregular demand
52. Marketing is both an “art” and a “science” there is constant tension between the
formulated side of marketing and the ________ side.
creative
selling
management
behavior
53. Mr. Lopez buys goods and services for use in the production of products that are sold and
supplied to others. Mr. Lopez is involved in ________.
consumer buying behavior
post-purchase dissonance
retail buyer behavior
business buyer behavior
54. The four unique elements to services include:
Independence, intangibility, inventory, and inception
Independence, increase, inventory, and intangibility
Intangibility, inconsistency, inseparability, and inventory
Intangibility, independence, inseparability, and inventory
55. Convenience products usually have intensive distribution because sales of these products
tend to have a direct relationship to availability.
True
False
56. The ________ holds that the organization’s task is to determine the needs, wants, and
interests of target markets and to deliver the desired satisfactions more effectively and
efficiently than competitors in a way that preserves or enhances the consumer’s and the
society’s wellbeing.
customer-centered business
focused business model
societal marketing concept
ethically responsible
marketing
57. A change in an individual's behavior prompted by information and experience refers to

which one of the following concept?
Learning
Role selection
Perception
Motivation
58. Holistic marketers achieve profitable growth by expanding customer share, ________,
and capturing customer lifetime value.
undermining competitive
competencies building customer
loyalty milking the market for
product desires renewing a
customer base
59. ________ pricing is the approach of setting a low initial price in order to attract a large
number of buyers quickly and win a large market share.
Market-skimming
Value-based
Market-penetration
Leader
60. While buying milk which kind of behaviour is displayed by a person?
Extensive problem solving behaviour
Routinized buying behaviour
Variety seeking behaviour
None of the above
61. Whether to sell via intermediaries or directly to consumers, how many outlets to sell
through, and whether to control or cooperate with other channel members are examples of
decisions marketers must make about
Promotion
Price
Distribution
Product
62. The extended Ps of service marketing mix are :
People, Product, Place
Price Physical Evidence, Promotion
Physical Environment, Process, People
Product, Process, Physical Environment
63. A social and managerial process by which individuals and organizations obtain what they
need and want through value creation refers to which one of the following concepts?
Selling
Advertising
Barter
Marketing
64. What is the basic property of a service which makes it different from a product.
Shape
Size
Very expensive
Intangibility
65.Which one of the following phrases reflects the marketing concept?
The supplier is a king in the market
Marketing should be viewed as hunting not gardening
This is what I make, won’t you please buy it?
This is what I want, won’t you please make it?
66. The task of any business is to deliver ________ at a profit.
customer needs
customer value
products and services
improved quality
67.The solution to price competition is to develop a differentiated:

product, price, and
promotion. offer, delivery,
and image. package and
label. international Web
site.
68.Red Cross blood donations are considered to be specialty products and, therefore,
have a specialty offer to the consumer.
True
False
69. You purchase cleaning supplies for your custodial help regularly. It is showing which
buying situation? Modified rebuy
Straight rebuy
Modified straight rebuy
Consumer buy
70. Internal marketing is marketing by a service firm to train and effectively motivate its
customer-contact employees and all the supporting service people to work as a team to
provide customer satisfaction.
True
False
71. Customer’s evaluation of the difference between all the benefits and all the costs of a
marketing offer relative to those of competing offers refers to which of the following
options?
Customer perceived value
Marketing myopia
Customer relationship management
Customer satisfaction
72. Buying goods and services for further processing or for use in the production process
refers to which of the following markets?
Consumer markets
Government markets
Business markets
International markets
73. The packaging concept states what the package should be or do for the product.
True
False
74.Marketing managers should adapt the marketing mix to ___________________ and

constantly monitor value changes and differences in both domestic and global markets.
Sales strategies
Marketing concepts
Cultural values
Brand images
75. Resellers may actually take ownership of the product and participate in the marketing,
including the advertising.
True
False
76. The materials and ingredients used in producing the product are obtained from other
companies who are referred to as distributors.
True
False
77. The ________ refers to the various companies that are involved in moving a product
from its manufacturer into the hands of its buyer.
distribution
chain network
chain supply
chain
promotion
network
78. ________ is the study of how individuals, groups, and organizations select, buy, use,
and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
Target marketing
Psychographic segmentation
Consumer behavior
79. A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or
indirect influence on his/her attitudes or behavior.
culture subculture
psychographics
reference groups
demographics
80. Product choice is greatly affected by economic circumstances. All of the following
would be among those circumstances EXCEPT ________.
spendable income savings
and assets debts
occupation borrowing
power
81. ________ is a set of distinguishing human psychological traits that lead to relatively
consistent and enduring responses to environmental stimuli.
Image
Personality
Beliefs
Heredity
Culture
82. ________ portrays the “whole person” interacting with his or her environment.
Attitude
Reference group
Lifestyle
Culture
Subculture
83. A ________ when it is aroused to a sufficient level of intensity.

need becomes a motive motive becomes a need desire
becomes a reality unfulfilled demand becomes a crisis
personal demand exceeds the ability to rationally reject
84. The five-stage model of the consumer buying process includes all of the following
stages EXCEPT ________.
problem recognition
information search social
interaction purchase
decision
85. If performance meets consumer expectations, the consumer is ________.
delighted
satisfied
disappointed
surprised.
86. The primary purpose of marketing activities is to facilitate and encourage exchange
transactions with potential customers.
True
False
87. Merchant wholesalers sell goods and services directly to final consumers for their
personal, nonbusiness use.
True
False
88. A service can be defined as “any activity or benefit that one party can offer another that
is essentially intangible and that does not result in the ownership of anything.”
True
False
89. The intangible nature of many services can create unique challenges for marketers.
True
False
90. Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C)
channels.
True
False
91. Product planners need to think about products and services on three levels. Each level
adds more customer value. Which one of the following is the most basic level that
addresses the question, “What is the buyer really buying?”
Actual product
Augmented product
Core benefit
Co-branding
92. The mental act, condition or habit of placing trust or confidence in another shows which
of the following options?
Motive
Belief
Behavior
Attitude
93. How do consumers respond to various marketing efforts the company might use? What
is a starting point of a buyer’s behavior?
Belief
Subculture
Post purchase feeling
Stimulus-response Model
94. Which one of the following factor relates to family that influences consumer behavior?
Cultural
Social
Personal
Business
95. Unique psychological characteristics that lead to relatively consistent and lasting
responses to one’s own environment refers to which one of the following?
Belief
Culture
Personality
Self-awareness
96. Which one of the following statements by a company chairman BEST reflects the
marketing concept?
We have organized our business to satisfy the customer needs
We believe that marketing department must organize to sell what we produce
We try to produce only high quality, technically efficient products
We try to encourage company growth in the market
97. Which one of the following is a key to build lasting relationships with consumers?
Price of the product

Need recognition
Quality of product
98. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation,
lifestyle, personality and self-concept that influences buyer’s decisions refers to which
one of the following characteristic?
Personal characteristics
Psychological characteristics
Behavioral characteristics
Demographical characteristics
99. A ________ is someone seeking a response (attention, a purchase, a vote, a donation)

from another party, called the ________.
salesperson, customer
politician, voter
marketer, prospect
celebrity, audience
100. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air
travel, and athletic shoes and equipment spend a great deal of time trying to establish a
superior brand image in markets called ________.
business markets
global markets
consumer markets
nonprofit and governmental markets
service markets
101. The ________ is practiced most aggressively with unsought goods, goods that buyers
normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
marketing concept
selling concept
production concept
product concept
holistic marketing
concept
102. The ________ concept holds that consumers will favor those products that offer the
most quality, performance, or innovative features.
product
marketing
production
selling
holistic
marketing
103. . ________ marketing has the aim of building mutually satisfying long-term relations
with key parties such as customers, suppliers, distributors, and other marketing partners
in order to earn and retain their business.
Holistic
Demand-based
Direct
Relationship
Synthetic
104. One traditional depiction of marketing activities is in terms of the marketing mix or four
Ps. The four Ps are characterized as being ________.
product, positioning, place, and price
product, production, price, and place
promotion, place, positioning, and price
place, promotion, production, and
positioning product, price, promotion,
and place
105. David Packard of Hewlett-Packard once said, “Marketing is far too important to leave
to
________.” the
advertising boys
uninformed managers
novices the CEO the
marketing department
106. The traditional view of marketing is that the firm makes something and then ________
it.
markets
sells
distributes
prices
services
107. __________ is the single factor that best indicates social class.
Time
Money
Occupation
Fashion
108. Marketing strategies are often designed to influence _______________ and lead to
profitable exchanges.
Consumer decision making
Sales strategies
Advertising strategies
Export strategies
109. __________ refers to the information a consumer has stored in their memory about a
product or service.
Cognitive dissonance
Product knowledge
Product research
Marketing research
110. When consumers are seeking low-involvement products, they are unlikely to engage in
extensive search, so _________________ is important.
Order processing
Order booking
Ready availability
Information about warranty
111. ___________________ constitutes moderate consumer behavior, but still involves time
and effort searching for and comparing alternatives.
Limited decision making
Need recognition
Routine decision making
Post purchase evaluation
112. Experimental sources of information for consumers refer to ____________.
Advertising, marketing, selling, and profit making
Handling, examining, and trying the product while shopping
Buying after a demonstration
Buying the product directly from a manufacturer
113. Which of the following is NOT one of the four philosophies of marketing? production
orientation societal marketing orientation
sales orientation
promotion orientation
114. Of the four competing philosophies, the Furniture Industry is an example of what kind
of orientation:
Sales Orientation
Societal Marketing Orientation
Marketing Orientation
Production Orientation
115. Marketing is defined by the American Marketing Association as the activity, set of
institutions, and processes for ______, ________, ________, and __________ offerings
that have value for customers, clients, partners, and society at large.
Making, Arranging, Maintaining and Selling
Creating, Communicating, Delivering, and Exchanging
Creating, Advertising, Selling, and Transferring
Performing, Displaying, Offering, and Exchanging
116. The focus of marketing today is _______.
Value and Satisfaction
Quality and Long Term Relationships
All of the Above
None of the Above
117. Which of the following firms emphasizes on product’s benefits to the customers rather
product attributes? Product oriented
Market oriented
Sales oriented
Production oriented
118. Products that are usually purchased due to adversity and high promotional back
up rather than desire are called:
Sought goods
Unique goods
Unsought goods
Preferred goods
119. Which product is MOST likely to be purchased through routine decision making?
Television set
Soft drink
Shirt
Car
120. Luxury products, such as Rolex watches, are also known as:
Shopping product
Convenience product
Emergency product
Specialty product
121. Which of the following is NOT included as a basic idea in the definition of marketing
concepts?
Total company effort
Profit
Productivity
122. Which of the following is the most recent stage of marketing evolution?
Marketing department era
Production era
Sales era
Marketing company era
123.Which of the following is NOT included as a basic idea in the definition of marketing
concepts?
Total company effort
Profit
Productivity
124._______________________ is defined as the difference between the benefits a customer

sees from a market offering and the costs of obtaining those benefits.
Customer value
Satisfaction scale
Profit margin
Competitive benefit
125.Which of the following is NOT included in the marketing management process used by
the marketing manager to achieve its objectives?
Planning marketing activities
Raising funds to finance the marketing projects
Controlling marketing plans
Directing implementation of the marketing plans
126.A channel of distribution is any series of firms (or individuals) who participate in the
flow of products to final user or customer.
True
False.
127. ____________ is defined as communication with large numbers of customers at the

same time.
Personal selling
Sales promotion
Mass selling
All of the above
128.The marketing concept applies to production firms, but not to service industries.
True
False
129. In a ___________________orientation, the role of marketing research is to determine

customer needs and how well the company is satisfying them.
Marketing
Production
Both of the above

None of the above
130.The marketing concept means that an organization aims the majority of its efforts at
satisfying customers, at a profit.
True
False
131.When a manager focuses on making whatever products are easy to produce, and then
trying to sell them, that manager has a ___________________ orientation.
Marketing
Production
Sales
Profit
132. Which of the following is NOT consistent with a manager having a marketing
orientation?
Inventory levels are set with customer requirements and costs in mind
Customer relationship focuses on customer satisfaction before and after sale, leading to a
profitable long-run relationship
Focus of advertising is on product features and how products are made
Packaging is designed for customer convenience and as a selling tool
133. Often, the best way to improve customer value, and beat the competition, is to be first to
satisfy a need that others have not even considered.
True
False
134. It is more costly to retain current customers by satisfying their needs, than to get new
customers by taking them away from a competitor.
True
False
135.In addition to businesses, the marketing concept is also applicable to _____________.
Government agencies
Religious groups
Fine arts organizations
All of the above
136. The controllable variables a company puts together to satisfy a target group is called the
____________________.
Marketing strategy
Marketing mix
Strategic planning
Marketing concept
137. In order for exchange to occur:
a complex societal system must be involved. organized
marketing activities must also occur. a profit-oriented
organization must be involved. each party must have
something of value to the other party. 138. Four
competing philosophies strongly influence the role of
marketing and marketing activities within an organization.
Which if the following is not a component of market
orientation?
Customer orientation.
Profitability orientation.
Marketing orientation.
Competitor orientation.
139. A market orientation recognizes that: price is the most
important variable for customers.
market intelligence relating to current and future customer needs is
important. selling and marketing are essentially the same thing. sales depend
predominantly on an aggressive sales force.

140. When customer expectations regarding product quality, service
quality, and value-based price are met or exceeded, _____ is created.
customer satisfaction
planning excellence
a quality
rift a
value line
141. A critical marketing perspective is the process of determining:
the value of a product, person, or idea. how
places compete with each other. the worth
and impact of marketing activities. which
type of promotional strategy works best.
142. The way in which the product is delivered to meet the customers' needs refers to:
new product concepts and improvements.
selling.
advertising and promotion activities.
place or distribution activities. 143. The term 'marketing mix' describes: a
composite analysis of all environmental factors inside and outside the firm. a
series of business decisions that aid in selling a product. the relationship
between a firm's marketing strengths and its business weaknesses. a blending
of strategic elements to satisfy specific target markets.
144. Newsletters, catalogues, and invitations to organisation-sponsored events are most

closely associated with the marketing mix activity of:
Pricing
Distribution
Product development
Promotion
145. Which of the following is not an element of the marketing mix?

Distribution.
Product.
Target market.
Pricing.
146. In relationship marketing firms focus on __________ relationships with __________.
short-term; customers and
suppliers long-term; customers
and suppliers short-term;
customers long-term; customers
147.A further 3Ps are incorporated into the marketing mix:
physical evidence, process and price.
process people and promotion.
physical evidence, people and
production. physical evidence,
process and people.
148. A marketing philosophy summarized by the phrase 'a stronger focus on social and
ethical concerns in marketing' is characteristic of the _________ period.
production
sales
marketing
societal
marketing
Marketing is the term used to refer only to the sales function within a firm.
Marketing managers don't usually get involved in production or distribution decisions.
Marketing is an activity that considers only the needs of the organization; not the needs of
society as a whole.
Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and
society at large.
new product concepts and improvements.
advertising and promotion activities.
a philosophy that stresses customer value and satisfaction.
planning sales campaigns.
151. Which of the following involves designing and manufacturing the container or wrapper
for a product?
Labeling
Packaging
Branding
Product line
152. The basic role of promotion is _____.
Information
Manipulation
Communication
Interpretation
153.If the aim of the promotion to introduce a new consumer product is to achieve high
awareness levels, the firm will most likely make heavy use of _______ in the promotional
mix.
Advertising
Sales promotion
Personal selling
Publicity
154.A consumer contest is an example of _____.
Personal selling
Sales promotion
Advertising
Indirect selling
155. Advertising appropriations are largest for which type of product?
Industrial products
Convenience goods
High-priced products
Specialty goods
156.A television advertisement showing the safety features of the Volvo 240 DL would be
best classified as which of the following?
Product advertising
Pioneer advertising
Defensive advertising
Societal marketing
157. Need becomes ________ when they are directed towards a specific object.
Actual need
Want
Satisfaction
Demand
158. Which of the following BEST describes the consumer’s preference for products that are
widely available to them?
Production concept
Marketing concept
Selling concept
Product concept
159.Buying and selling of mass consumer goods and services comes under which of the
following markets?
Business markets
Global markets
Consumer markets
Government markets
160. Which one of the following BEST describes the human need?
Food
French-fries
Burger
Pizza
161.Which of the following firms emphasis on product’s benefits to the customers rather than
on product attributes.
Product oriented
Market oriented
Sales oriented
Production oriented
162. All of the following are the examples of unsought goods EXCEPT:
Course books
Encyclopedia
Funeral plots
Insurance policy
Unsought Goods
163. While considering the place for a product which of the following is important for
customer.
Communication
Convenience
Cost
Solution
164.Market –oriented firms focus on:
Retailers
Distributors
Customers
Wholesalers
165. Price is the only element in the marketing mix that produces:
Fixed cost
Expense
Variable cost
Revenue
166. Identify the products that the customer usually buys frequently and with a minimum of
comparison and buying effort.
Specialty
Convenience
Unsought
Augmented
167. Which of the following is NOT included in product decisions?
Styling
Brand name
Warehousing
Packaging
168. Which of the following takes place at retailer’s end?
Promotion
Placing
Pricing
Exchange
169. Aggressive selling is a characteristic of which of the following concept of marketing?
Select correct option:
Production concept
Marketing concept
Selling concept
Product concept
170. Which of the following is a name, term, sign, symbol, design, or a combination of these,
that identifies that maker or seller of a product or service?
Label
Co-brand
Brand
Product
171. The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is
called:
Product Cost
Product Value
Product need
Product Satisfaction
172. According to the text, a product is everything the customer receives in an exchange.
the physical object the customer receives in an exchange. the service that is rendered to
a customer. the idea that the customer receives in an exchange.
173. An example of a convenience consumer product is stereo equipment. petrol.
a motorcycle.
a bicycle.
athletic
shoes.
174. Which one of the following is NOT an industrial product?
oil to be refined into fuel for homes transistors used as
components for portable radios paper, pens, and glue used in
bank branch offices computer software to help people
complete personal tax forms
175. Sai Nath called several airlines to compare rates and chose a flight on British Midland as
it had a better reputation for service and competitive prices. The airline ticket is an
example of which type of product?
A)convenience
B)shopping
C)specialty
D)unsought
176. Products that are relatively inexpensive and are purchased frequently with minimal
effort can be classified as ___________ products.
shopping
convenience
industrial
specialty
unsought
177. Large tools and machines used in a production process for a considerable length of time
are classified as
major
equipment.
accessory
equipment.
component parts.
raw materials.
consumable
supplies.
178. Items that are purchased routinely, do not become part of the final physical product, and
are treated like expense items rather than capital goods are called
raw materials.
major
equipment.
accessory
equipment.
component parts.
process materials.
179. Products that are used directly in the production of a final product but are not easily
identifiable are categorised as accessory products. component parts. consumable
supplies. assembly components. process materials. 180. Industrial products are
purchased for personal consumption. frequently purchased for both their functional
aspects and their psychological rewards. traditionally classified according to their
characteristics and intended uses. not purchased by non-business organisations.
181. A company designs the product with little or no input from customers, the company is
practicing which of the following concept?
Product concept
Marketing concept
Selling concept
Production concept
182. Which of the following 4Ps of marketing mix involves decisions regarding channels
coverage, assortments, locations, inventories or transports?
Product
Price
Place
Promotion
183. Which of the following is NOT a part of marketing communication mix?
Telemarketing
Public relations
Sales promotion
Advertising
184. A dissonance-reducing buying behavior is designed to probe consumers’ hidden,

subconscious motivations.
True
False
185. Consumer buying behavior refers to the buying behavior of businesses.
True
False
186. A fundamental part of the distribution function is to get the product:
To the right place at the right time
Launched into new markets
To intermediaries
To market to avoid channel conflict
187. The _____ identifies the product or brand.
Container
Label
Advertisement
Warranty
188. A(n) _____ product exceeds customer expectations.
Strategic
Superior
Augmented
Anticipated
189. Which of the following are products and services bought by final consumers for
personal consumption? These include convenience products, shopping products,
specialty products, and unsought products. Material and parts
Consumer products
Industrial products
Capital items
190. The skimming, penetration, bargaining and bundling are decided in the
______________ of the Marketing Mix strategy.
Price Decisions
Place Decisions
Product Decisions
Promotion Decisions
191. Low Consumer involvement in purchase and little significant brand difference comes in
which types of buying behaviors.
Complex buying behavior
Dissonance-reducing buying behavior
Habitual buying behaviors
Variety-seeking buying behaviors
192. Distribution of product to get it in the marks refers to which of the following activities?
Selling Activities
Advertising activities
Promotion Activities
Place or distribution activities
193. How many stages are involved in the consumer buying / adoption process?
Six
Seven
Three
Five
194. Which one of the following factor relates to family that influences consumer behavior?
Cultural
Social
Personal
Business
195. “ Buy it now” refers to which one of the following options?
Personal selling
Advertising
Sales promotion
Publicity
196. At least how many parties should be included in “Exchange”?
Two
Three
Four
Five
197. The buyer decision process consists of five stages. Which of the following is NOT one
of these stages?
Evaluation of Alternatives
Information search
Variety-seeking buying behavior
Post purchase behavior
198. You are planning to install a steel manufacturing plant in your city. For that purpose you
want to have a supplier who supplies you the steel in raw form for manufacturing. Here
supplier supplies you which of the following form of industrial product?
Material and parts
Capital items
Supplies and services
None of the given options
199. “How are you telling consumers in your target group about your product” This question
belongs to which marketing concept?
Product
Price
Place
Promotion
200. A transaction in which the organization is making an initial purchase of an item to be

used to perform a new job refers to which of the following purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase

1. Marketing is a process of converting the potential customers into …………..
A. actual customers
B. prospective customers
C. marketers
D. none of these
discuss
A.actual customers
2. Marketing is a …………..process
A. goal oriented
B. exchange
C. social
D. all of these
discuss
D.all of these
A. standardization
B. storage
C. transport
D. packaging
discuss
A.standardization
4. All forces or factors that effect marketing policies, decisions and operations
of abusiness constitute..
A. marketing mix
B. marketing environment
C. marketing control
D. none of these
discuss
B.marketing environment
A. market mix
B. marketing mix
C. product mix
D. promotion mix
discuss
B.marketing mix
A. philip kotler
B. stapleton
C. n.h borden
D. albert w emery
discuss
C.n.h borden
7. Market where goods are transacted on the spot or immediately
A. future market
B. spot market
C. perfect market
D. none of these
discuss
B.spot market
A. future market
B. spot market
C. perfect market
D. none of these
discuss
A.future market
A. regulated markets
B. unregulated markets
C. world market
D. none of these
discuss
A.regulated markets
10. The markets in which goods are bought and sold in bulk quantities.
A. wholesale market
B. retail market
C. world market
D. none of these
discuss
A.wholesale market
A. commodity market
B. produce market
C. bullion market
D. none of these
discuss
C.bullion market
A. money market
B. foreign exchange market
C. stock market
D. none of these
discuss
A.money market
13. Marketing is applicable in …………
A. goods
B. events
C. property
D. all of these
discuss
D.all of these
14. Risk bearing is a function of…………
A. research
B. exchange
C. physical supply
D. facilitating
discuss
D.facilitating
A. economy
B. companies
C. consumers
D. all of these
discuss
D.all of these
16. Profit through Customer Satisfaction Is aimed in …………. Concept
A. production
B. holistic
C. marketing
D. selling
discuss
C.marketing
A. largely uncontrollable
B. changing fast
C. influencing marketing decisions
D. all of these
discuss
D.all of these
18. Marketing that converts negative demand to positive demand is known as
A. conversional
B. maintenance
C. remarketing
D. developmental
discuss
A.conversional
A. suppliers
B. publics
C. economic
D. customers
discuss
C.economic
20. Consumers show …………… while buying their products on regular basis
A. dissonance reduction buying behaviour
B. variety seeking buying behaviour
C. complex buying behaviour
D. habitual buying behaviour
discuss
D.habitual buying behaviour
21. “ We guarantee every product we sell” appeal to…………………motive
A. curosity
B. variety
C. quality
D. comfort
discuss
C.quality
22. The negative feeling which arise after purchase causing inner tension
isknown as…..
A. cognitive dissonance
B. post purchase dissonance
C. buyer’s remorse
D. all of these
discuss
D.all of these
23. Social class is an element of………………….factor
A. social
B. cultural
C. personal
D. economic
discuss
B.cultural
24. Sub-dividing of market into homogeneous sub-sections of customers is
known as
A. target marketing
B. market segmentation
C. product differentiation
D. none of these
discuss
B.market segmentation
A. homogenity
B. measurability
C. profitability
D. all of these
discuss
D.all of these
26. The strategy where the producer or marketer does not differentiate
betweendifferent type of customers
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. customised or personalised marketing
discuss
A.undifferentiated marketing
27. The concentration of all marketing efforts on one selected segment within
thetotal market.
discuss
C.concentrated marketing
28. Identifying and providing different marketing mix for each of the segments
isknown as……….
discuss
B.differentiated marketing
29. Civil engineers designing flats, villas, bridges etc.are an example of….
discuss
D.customised or personalised marketing
30. Shiny hair in case of a shampoo is a ……………….utility
A. primary
B. evolved
C. generic
D. none of these
discuss
B.evolved
A. family size
B. population density
C. income
D. religion
discuss
C.income
32. Motives which are driven by learning, perception and attitude are known
as..
A. emotional motives
B. patronage motives
C. psychological motives
D. rational motives
discuss
D.rational motives
33. The process of assessing the relative worth of different market
segmentsand selecting one or more segments in which to compete is called
A. target marketing
B. market segmentation
C. product differentiation
D. none of these
discuss
A.target marketing
34. An organisation directs its marketing efforts at two or more segments
bydeveloping a marketing mix for each segment.
A. total market approach
B. concentration approach
C. multi-segment approach
D. none of these
discuss
C.multi-segment approach
A. the product
B. the company
C. the consumer
D. all of these
discuss
D.all of these
36. Using the names of company’s powerful brands for line extentions is…..
A. positioning by product attributes and benefits
B. positioning by brand endorsement
C. positioning by use, occasion and time
D. positioning by corporate identity
discuss
B.positioning by brand endorsement
37. The companies that have become a tried and trusted household name are
A. positioned by product attributes and benefits
B. positioned by brand endorsement
C. positioned by use, occasion and time
D. positioned by corporate identity
discuss
D.positioned by corporate identity
38. Positioning by emphasising the special attributes and benefits of the
product isknown as………..
A. positioning by product attributes and benefits
B. positioning by brand endorsement
C. positioning by use, occasion and time
D. positioning by corporate identity
discuss
A.positioning by product attributes and benefits
39. Anything that has the ability to satisfy a consumer need is known as……
A. price
B. package
C. product
D. promotion
discuss
C.product
40. Products adapted to the perceived unique characteristics of national
markets
A. local products
B. multinational products
C. international products
D. global products
discuss
A.local products
A. local products
D. global products
discuss
D.global products
A. local products
D. global products
discuss
A.local products
A. local products
D. global products
discuss
D.global products
44. Trade mark is a …………
A. name
B. registered brand
C. symbol
D. design
discuss
B.registered brand
A. manufacturer brands
B. individual brands
C. family brands
D. dealer
discuss
A.manufacturer brands
46. ……………brands indicate only the product category
A. dealer
B. licensed
C. generic
D. individual
discuss
C.generic
A. it is expensive
B. it reduces selling efforts
C. it promotes unfair competition
D. it leads to brand monopoly
discuss
B.it reduces selling efforts
A. product.
B. price.
C. place.
D. promotion.
discuss
B.price.
49. Brands add value for both customers and the firm by
A. facilitating purchase.
B. establish loyality.
C. both (a) and (b).
D. none of these.
discuss
C.both (a) and (b).
A. brand awareness.
B. brand association.
C. brand loyality.
D. brand cohorts.
discuss
D.brand cohorts.
A. brand preference.
B. brand recognition.
C. brand insistence.
D. brand equity. 64. trading up is a method of product line modification by.
discuss
D.brand equity. 64. trading up is a method of product line modification by.
A. product line expansion.
B. product line contraction.
C. quality variation.
D. none of these.
discuss
C.quality variation.
53. Air conditioners are an example of …….goods.
A. brown.
B. white.
C. red
D. orange.
discuss
B.white.
54. American expression for fast moving consumer goods is…….goods.
A. brown.
B. white.
C. red
D. orange.
discuss
C.red
55. Yellow goods include ………goods.
A. red & white.
B. white & brown.
C. orange & r
discuss
B.white & brown.
56. …….goods are purchased without any planning or search effort.
A. staple.
B. impluse.
C. emergency.
D. none of these.
discuss
B.impluse.
57. ………goods are purchased on a regular basis.
A. staple.
B. impluse.
C. emergency.
D. none of these.
discuss
A.staple.
58. ……….influence product line decisions.
A. customer preference.
B. change in demand
C. product sepecialisation
D. all of these.
discuss
D.all of these.
59. Rising profits is a feature of ……….stage of PLC.
A. growth.
B. introduction.
C. maturity
D. saturation.
discuss
A.growth.
60. Revival plans to reintroduce the product in more modified form is adopted
in ………..stage of PLC.
A. introduction.
B. maturity.
C. decline.
D. growth.
discuss
C.decline.
A. product line.
B. product mix
C. product category.
D. none of these.
discuss
A.product line.
62. Setting price on the basis of the demand for the product is known as……
A. cost based pricing
B. demand based pricing
C. competition based pricing
D. value based pricing
discuss
B.demand based pricing
63. Setting price on the basis of the competition for the product is known
as……….
discuss
C.competition based pricing
64. Pricing method based on customer value is known as……….
discuss
D.value based pricing
A. cost plus pricing
B. marginal cost pricing
C. differential pricing
D. target pricing
discuss
C.differential pricing
A. going rate pricing
B. sealed bid pricing
C. customary pricing
D. all of these
discuss
D.all of these
67. Premium Pricing is a method of…………………
discuss
A.cost based pricing
68. The approach used when the marketer wants the consumer to respond on
anemotional, rather than rational basis
A. predatory pricing
B. economy pricing
C. psychological pricing
D. penetration pricing
discuss
D.penetration pricing
69. Razor manufacturer will charge a low price and recoup its margin (and
more) from the sale of the only design of blades which fit the razor. This I an
exampleof…………….
A. predatory pricing
B. economy pricing
C. psychological pricing
D. captive product pricing
discuss
C.psychological pricing
70. Where sellers combine several products in the same package is known
as…….
A. psychological pricing
B. captive product pricing
C. product bundle pricing
D. promotional pricing
discuss
D.promotional pricing
A. cost
B. competitors
C. business objectives
D. none of these
discuss
D.none of these
72. Which of the following are possible pricing objectives
A. to maximise profits
B. to achieve a target market share
C. to match the competition, rather than lead the market
D. all of these.
discuss
D.all of these.
A. skimming price policy
B. penetration price policy.
C. premium price policy.
D. none of these.
discuss
C.premium price policy.
A. trade discount.
B. cash discount.
C. seasonal discount.
D. quality discount.
discuss
B.cash discount.
75. ----------are the retailers who have no fixed place of business.
A. large scale retailers
B. itinerant retailers
C. small scale retailers
D. none of these
discuss
B.itinerant retailers
A. second hand goods seller
B. large scale retailer
C. multiple shop
D. none of these
discuss
B.large scale retailer
77. ---------are retail stores owned by a group of consumers themselves
A. super bazar
B. shopping mall
C. consumer co-operative store
D. none of these
discuss
C.consumer co-operative store
78. ---------marketing uses telecommunication devices to reach prospective
customers
A. direct marketing
B. telemarketing
C. catalogue marketing
D. all of these
discuss
B.telemarketing
79. Transport system creates---------- utility.
A. place utility
B. time utility
C. customer utility
D. all of these
discuss
B.time utility
80. Warehousing creates ------------utility
A. product utility
B. place utility
C. time utility
D. customer utility
discuss
A.product utility
81. -------is a system of selling goods directly to customers through a network
of selfemployed people
A. multilevel marketing
B. whole sale marketing
C. vertical marketing
D. none of these
discuss
A.multilevel marketing
82. Multilevel marketing is also called
A. pyramid selling
B. hybrid selling
C. horizontal selling
D. none of these
discuss
A.pyramid selling
83. ---------is called shopping by post
A. self service
B. mail order business
C. retail chain
D. none of these
discuss
B.mail order business
A. intensive distribution
B. cohesive distribution
C. wide distribution
D. all of these
discuss
A.intensive distribution
85. The best channel of distribution for Vacuum cleaner is
A. direct marketing
B. mail order business
C. self service
D. none
discuss
A.direct marketing
86. ----------means the set of marketing intermediaries through which the goods
flowfrom the producer to consumer.
A. channel of distribution
B. direct marketing
C. intensive distribution
D. none of these
discuss
A.channel of distribution
87. -------means moving of finished goods from one end of a producer to
consumer.
A. exchange of goods
B. transfer of goods
C. physical distribution
D. none of these.
discuss
C.physical distribution
88. In a small market ----------is better
A. three level channel
B. two level channel
C. direct marketing
D. all of these
discuss
C.direct marketing
A. wholesalers
B. retailers
C. managers
D. none of these
discuss
B.retailers
90. -------- are those who obtain title to goods with a view to selling them at
profit
A. merchant middlemen
B. agent middle men
C. facilitators
D. all of these
discuss
A.merchant middlemen
91. The major four elements of distribution mix are channels of
distribution,transportation, Warehousing, and -------
A. inventory
B. channel
C. direct marketing
D. none of these
discuss
A.inventory
92. The three major types of non store retailing are direct selling, direct
marketingand------
A. automatic vending
B. self service store
C. retail chain
D. none of these
discuss
A.automatic vending
A. kiosk marketing
B. retail chains
C. direct marketing
D. telemarketing
discuss
D.telemarketing
94. Direct marketing is found more suitable to which of the following
products?
A. agriculture products
B. tv
C. shoes
D. vacuum cleaner
discuss
D.vacuum cleaner
A. cypla
B. avon cosmetics
C. johnson & johnson
D. eureka forbs
discuss
D.eureka forbs
96. ---------is a system of branch shops operated under a centralized
management anddealing in similar lines of goods.
A. super market
B. multiple shops
C. self service store
D. none of these
discuss
B.multiple shops
97. -------- is not a vertically integrated channel
A. admininisterd
B. contractual
C. corporate
D. none of these
discuss
D.none of these
98. -------- channel is one in which two or companies join together to exploit
amarketing opportunity either by themselves or by creating an independent
unit
A. horizontal channel
B. vertical channel
C. cross channel
D. none of these
discuss
A.horizontal channel
99. ---------is not a function of wholesaler
A. warehousing
B. transporting
C. risk bearing
D. none of these
discuss
D.none of these
100. ----------is a retailer who has fixed place of business in a locality but goes
onchanging his place to exploit the market opportunities.
A. cheap-jacks
B. hawkers
C. market traders
D. none of these
discuss
A.cheap-jacks
101. --------------factor is not considered as an important one while selecting
channel ofdistribution
A. product
B. market factor
C. colour
D. none of these
discuss
C.colour
102. -----------is not included in the product factor
A. physical nature
B. technical nature
C. suitability
D. none of these
discuss
C.suitability
103. The retailer sells goods in --------
A. huge quantity
B. small quantity
C. not sufficient
D. none of these
discuss
B.small quantity
104. MILMA is an example of -------type of shop
A. multiple shop
B. departmental store
C. super bazzar
D. none of these
discuss
A.multiple shop
105. If marketing is done through information and ordering machine placed in
stores, itis known as
A. kiosk marketing
B. television marketing
C. tele marketing
D. all of these
discuss
A.kiosk marketing
A. one level channel
B. zero level channel
C. two level channel
D. none of these
discuss
B.zero level channel
107. ---------retailers open their shops on fixed days or dates in a specified area.
A. hawkers
B. kiosks
C. market traders
D. none of these
discuss
C.market traders
108. ---------- are generally food stores that are much smaller in size than
insupermarkets.
A. convenient store
B. discount store
C. specialty store
D. none of these
discuss
A.convenient store
109. Selling includes ------
A. advertising
B. transfer of title from the seller to the buyer
C. sales promotion
D. none of these
discuss
B.transfer of title from the seller to the buyer
110. If the product passes through a longer channel of distribution, the
marketer willhave to give importance to
A. advertising
B. personal selling
C. direct selling
D. none of these
discuss
A.advertising
111. If advertising give focus on a particular product or brand, it is known as
A. product advertisement
B. market advertisement
C. institutional advertisement
D. none
discuss
A.product advertisement
112. When the advertisement is to create an image or reputation of the firm, it
is a caseof
A. product advertisement
B. institutional advertisement
C. reminder advertising
D. none
discuss
B.institutional advertisement
A. support advertising
B. rapport advertising
C. cause advertising
D. none of these
discuss
C.cause advertising
114. --------= advertisement stresses on comparative features of two brands
A. comparative advertisement
B. complimentary advertisement
C. niche advertisement
D. none of these
discuss
A.comparative advertisement
115. ---------is not a commercial advertising
A. consumer ad
B. industrial ad
C. trade ad
D. shortage ad
discuss
D.shortage ad
116. When manufacturers, wholesalers and retailers jointly share the
expenditure onadvertising, it is called
A. joint advertising
B. co-operative advertising
C. sponsored advertising
D. none of these
discuss
B.co-operative advertising
117. ---------is not a step in advertising campaign
A. market analysis
B. determining ad objectives
C. selecting ad media
D. supply of goods
discuss
D.supply of goods
118. A good catchy phrase used and repeated often in an advertisement is ------
--
A. idea
B. brand name
C. trade mark
D. slogans
discuss
D.slogans
119. USP stands for
A. universal service provider
B. upper service position
C. unique selling proposition
D. none of these
discuss
C.unique selling proposition
120. --------- is not a pre test to evaluate advertising effectiveness
A. portfolio test
B. consumer jury method
C. recognition test
D. none of these
discuss
C.recognition test
121. ---------- is not a post test to evaluate advertising effectiveness
A. real test
B. opinion research
C. association test
D. portfolio test
discuss
D.portfolio test
122. -------- is not a consumer promotion scheme
A. samples
B. advertising material
C. coupons
D. rebates
discuss
B.advertising material
123. In --------- appeals are emotional
A. consumer promotion
B. advertising
C. dealer promotion
D. all of these
discuss
B.advertising
124. ------------is not a dealer promotion scheme.
A. free goods
B. trade allowance
C. coupons
D. all of these
discuss
C.coupons
125. ------------ is not a sales force promotion scheme.
A. bonus to sales force
B. slotting allowance
C. sales force contests
D. none of these
discuss
B.slotting allowance
A. trade promotion
B. goods promotion
C. commerce promotion
D. none of these
discuss
A.trade promotion
A. advertisement
B. branding
C. personal selling
D. sales promotion
discuss
B.branding
128. -------type of advertisement is used when the product enters into growth
stage ofPLC
A. selective advertising
B. reminder advertising
C. primary advertising
D. none of these
discuss
A.selective advertising
129. The strategy of choosing one attribute to excel to create competitive
advantage isknown as
A. under positioning
B. unique selling proposition
C. over positioning
D. none of these
discuss
B.unique selling proposition
130. The Concept of USP was introduced by
A. rosser reeves
B. theodre levitt
C. nh borden
D. none of them
discuss
A.rosser reeves
A. discount
B. dealer contest
C. advertisement
D. consumer contest.
discuss
C.advertisement
132. The process of direct communication between the sales person and a
prospect iscalled
A. personal selling
B. direct marketing
C. advertising
D. none of these
discuss
A.personal selling
A. managing public relation
B. marketing public relation
C. monitoring public relation
D. none of these
discuss
B.marketing public relation
A. attention, interest, desire, action, satisfaction
B. action, interest, decision , attention, service
C. attention, interest, attitude, action, satisfaction
D. none of these
discuss
A.attention, interest, desire, action, satisfaction
135. Any paid form of non –personal presentation of ideas, goods, or services
by anidentified sponsor is known as ------
A. advertisement
B. marketing
C. selling
D. none of these
discuss
A.advertisement
136. -----------is not a feature of advertising
A. it helps in stimulating sales
B. it may be oral or written
C. it reduces sales
D. none
discuss
C.it reduces sales
137. -------- is all the written or spoken matter in an advertisement expressed in
wordsor sentences and figures designed to convey the message.
A. matter
B. ad medium
C. ad copy
D. none of these
discuss
C.ad copy
A. generate sales
D. none of these
discuss
D.none of these
A. targeted message
C. more sales
D. none of these
discuss
A.targeted message
140. A major portion of the rural population consists of
………………..incomegroups.
A. low
B. high
C. medium
D. all of these
discuss
A.low
141. Many companies are now turning their attention to …………….markets.
A. urban
B. rural
C. world
D. none of these
discuss
B.rural
142. For rural marketing …………..pricing is more suitable.
A. penetration
B. skimming
C. going rate
D. none of these
discuss
A.penetration
143. Markets popularly known as haats and shandies are ……………markets.
A. rural
B. urban
C. national
D. none of these
discuss
A.rural
144. General rural markets where rural /tribal people gather once or twice a
week on afixed day to exchange/to sell their produce is called……
A. regular periodic market
B. seasonal market
C. daily market
D. rural market.
discuss
A.regular periodic market
145. Permanent rural market with continuous trading activity is called……
A. regular periodic market
B. seasonal market
C. daily market
D. rural market.
discuss
C.daily market
A. aquaculture
B. milk
C. poultry
D. none of these
discuss
B.milk
A. aquaculture
B. milk
C. poultry
D. none of these
discuss
A.aquaculture
A. aquaculture
B. milk
C. poultry
D. none of these
discuss
C.poultry
149. Moderate quality products are preferred by ……………consumers.
A. urban
B. rural
C. educated
D. none of these
discuss
B.rural
150. Goods are sold in small packets in ………….markets.
A. urban
B. rural
C. world
D. none of these
discuss
B.rural
151. Rural consumers are …………….
A. price sensitive
D. none of these
discuss
A.price sensitive
152. Profiling the rural market is a part of ………………stage of rural
marketingstrategy.
A. planning
B. execution
C. feedback
D. none of these
discuss
A.planning
153. Marketing research is a part of ………………stage of rural marketing
strategy.
A. planning
B. execution
C. feedback
D. none of these
discuss
A.planning
154. ……………………pricing means assigning a low price tag for a product
andproviding the benefits of low-cost mass production to the customers.
A. cost plus
B. value
D. penetration
discuss
B.value
155. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as
……………pricing
A. cost plus
B. value
D. penetration
discuss
C.power price points
156. Introducing a product at low price and increasing the price once the
brandsucceeds is known as …………. Pricing.
A. penetration
B. skimming
C. going rate
D. none of these
discuss
A.penetration
157. Smaller companies tying up with leading companies to distribute through
itsnetwork is known as ………………. Distribution.
A. syndicated
B. selective
C. exclusive
D. intensive
discuss
A.syndicated
158. ……………………distribution system can be used to penetrate the rural
market.
A. satellite
B. selective
C. exclusive
D. intensive
discuss
A.satellite
159. Services are ………………
A. intangible
B. perishable
C. both a & b
D. none of these
discuss
A.intangible
160. ………………………..refers to the way a service provider and his
employeesanticipate what the customers want and provide them before they
ask for service to make them delighted and surprised.
A. proactiveness
B. productivity
C. professionalization
D. none of these
discuss
A.proactiveness
A. intangibility
B. separability
C. heterogeneity
D. perishability
discuss
B.separability
A. pure tangible good
B. hybrid
C. pure service
D. none of these
discuss
C.pure service
A. hospital
B. banking
C. insurance
D. none of these
discuss
D.none of these
A. people
B. packaging
C. process
discuss
A.people
165. ……………………….was first used by Eugene J Kelly.
A. demarketing
B. meta marketing
C. mass marketing
D. mega marketing
discuss
B.meta marketing
A. demarketing
B. meta marketing
C. mass marketing
D. mega marketing
discuss
C.mass marketing
167. Which of the following involves targeting bulk purchasers and offering
themspecial benefits and privileges?
A. frequency marketing
B. event marketing
C. viral marketing
D. none of these
discuss
A.frequency marketing
168. Which of the following is not responsible for the emergence of
relationshipmarketing?
A. growth of service economy
B. rapid technological advancement
C. an increase in the level of customer awareness and education
D. changing role of woman.
discuss
D.changing role of woman.
169. ……………. Is a strategy of entering into an unreceptive or blocked country
and practices marketing by using economic, psychological, political and
publicrelation skills etc in that country.
A. de marketing
B. meta marketing
C. mass marketing
D. mega marketing
discuss
D.mega marketing
170. ………………... is also called ambush marketing.
A. event marketing
B. morph marketing
D. none of these
discuss
A.event marketing
171. The basic objective behind the ………………………… is to add value to
theproduct significantly for winning the customers’ loyalty.
A. event marketing
B. morph marketing
D. none of these
discuss
B.morph marketing
172. ……………………is also known as buzz marketing.
A. word of mouth marketing
B. viral marketing
D. morph marketing
discuss
A.word of mouth marketing
173. In Japan …………………….marketing is known as ‘Kuchikomi’.
A. word of mouth
B. viral
C. guerilla
D. morph
discuss
A.word of mouth
174. The term …………. Marketing was coined by Steven Jurvetson in 1997.
A. word of mouth
B. viral
C. guerilla
D. morph
discuss
B.viral
175. Under ……………marketing every customer is treated as unique.
A. word of mouth
B. viral
C. guerilla
D. one-on-one
discuss
D.one-on-one
176. An airline working with a tour operator or a hotel group is an
exampleof………….marketing
A. partnership
B. viral
C. guerilla
D. morph
discuss
A.partnership
177. Marketing to babies in the womb is …………….marketing.
A. galimatias
B. viral
C. guerilla
D. morph
discuss
A.galimatias
178. …………………….. is the marketing of products that are regarded to be safe
forthe environment.
A. green marketing
B. social marketing
C. gaimatias marketing
D. none of these
discuss
A.green marketing
179. A product with the …………… is a green product.
A. ecomark
B. agmark
C. isi mark
D. none of these
discuss
A.ecomark
180. ………………is the marketing of a social message with a view to
changebehavior of people’s habit.
A. green marketing
B. social marketing
C. gaimatias marketing
D. none of these
discuss
B.social marketing
A. product
B. price
C. distribution
D. people
discuss
D.people
A. e-marketing
B. e-business
C. e-commerce
D. none of these.
discuss
B.e-business
183. Buying and selling over the internet is known as……..
A. e-marketing
B. e-business
C. e-commerce
D. none of these.
discuss
C.e-commerce
184. The marketing side of E-commerce is known as ……….
A. e-marketing
B. e-business
C. interactive marketing
D. none of these
discuss
A.e-marketing
185. SEM means………..
A. search engine marketing
B. social environment marketing
D. none of these.
discuss
A.search engine marketing
186. ………………marketing refers to achieving marketing objectives
throughapplying digital technologies such as web sites.
A. internet
B. digital
C. email
D. viral
discuss
B.digital
187. Word of mouth marketing through electronic channels like email, internet
etc isknown as ……….
A. internet
B. digital
C. email
D. viral
discuss
D.viral
188. ………………can be defined as convergence of branding,
informationdissemination and sales transactions all in one place.
A. e-advertising
B. e-branding
C. e-commerce
D. e-marketing
discuss
A.e-advertising
A. sell
B. serve
C. sizzle
D. all of these
discuss
D.all of these
190. …is a low cost communication tool that can be easily tested, refined and
rolledout.
A. opt- in- e-mail
B. i- tv
C. i- radio
D. i-kiosks
discuss
A.opt- in- e-mail
A. mobile phone
B. cinema
C. i- radio
D. i-kiosks
discuss
B.cinema
192. A financial instrument which can be used more than once to borrow
money or buygoods and services on credit is …..…
A. debit card
B. credit card
C. smart card
D. none of these
discuss
B.credit card
A. eavesdropping
B. spoofing
C. encryption
D. unauthorized action.
discuss
C.encryption
194. A security tool to verify the authenticity of the message and claimed
identity ofthe sender and to verify the message integrity is
A. encryption
B. firewalls
discuss
D.digital signature
195. An electronic file that uniquely identifies individuals and websites on the
internetand enables secure, confidential communications.
A. digital signature
B. digital certificates
C. encryption
D. firewalls
discuss
B.digital certificates
196. ……………is online identity theft.
A. eavesdropping
B. phishing
C. spoofing
D. none of these
discuss
B.phishing
197. …………………is not an e-payment media.
A. credit card
B. debit card
C. electronic cheque
D. wallet
discuss
D.wallet
198. The financial exchange that takes place online between buyers and sellers
isknown as
A. e-branding
B. e-marketing
C. e-advertisement
D. e-payment system
discuss
D.e-payment system
199. EFT means
A. electronic fund transfer
B. efficient fund transfer
C. eligible fund transfer
D. none of these
discuss
A.electronic fund transfer
200. A computer based system that facilitates the transfer of money or the
processingof financial transactions between two financial institutions the same
day or over night is………
A. etb
B. eft
C. e-cash
D. e-money
discuss
B.eft
201. A digital analog of various forms of payment backed by a bank or
financialinstitution is …………….
A. etb
B. eft
C. e-cash
D. e-money
discuss
A.etb
202. ……………….involves some one masquerading as someone else.
A. spoofing
B. unauthorized action
C. eavesdropping
D. phishing
discuss
A.spoofing
203. When information about transactions is transmitted in transparent way
hackerscan catch the transmissions to obtain customers sensitive information.
This is known as………..
A. spoofing
B. unauthorized disclosure
C. eavesdropping
D. phishing
discuss
B.unauthorized disclosure
204. A competitor or an unhappy customer can alter a website so that it
refusesservices to potential clients. This is known as ………..
A. unauthorized action
C. eavesdropping
D. phishing
discuss
A.unauthorized action
205. ………………. Is a specialized form of online identity theft.
A. spoofing
C. eavesdropping
D. phishing
discuss
D.phishing
206. The private content of a transaction, if unprotected can be intercepted
when itgoes through the route over the internet is called……..
A. spoofing
C. eavesdropping
D. phishing
discuss
C.eavesdropping
207. …………….can be used to minimize the risk of security breaches or viruses.
A. firewall
B. backups
C. encryption
discuss
A.firewall
208. ………………is an electronic file that uniquely identifies individuals and
websites on the internet and enables secure confidential communications.
B. digital certificates
C. secure electronic transactions
D. none of these.
discuss
B.digital certificates
209. …………….is a security protocol based on digital certificates.
B. secure sockets layer protocol
C. secure electronic transactions
D. none of these
discuss
C.secure electronic transactions
210. ……..is a computer crime in which criminal breaks into a computer system
forexploring details of information etc.
A. hacking
B. spoofing
C. eavesdropping
D. phishing
discuss
A.hacking
211. Marketing is a process of converting the potential customers into …………..
A. Actual customers
B. Prospective customers
C. Marketers
D. None of these
discuss
A.Actual customers
212. ……………concept is based on the principle that marketing is not a
departmentbut it is pervasive throughout the company.
A. Production
B. Holistic
C. Modern
D. Selling
discuss
B.Holistic
213. ………….simply refers to product planning.
A. Merchandising
B. Assembling
C. R & D
D. None o f these
discuss
A.Merchandising
214. Branding is a function of ………….
A. Research
B. Exchange
C. Physical supply
D. Facilitating
discuss
D.Facilitating
215. Market where currencies of different countries are bought and sold.
A. Money market
C. Stock market
D. None of these
discuss
B.Foreign exchange market
A. Buyers market
B. Sellers market
C. Retail market
D. Wholesale market
discuss
B.Sellers market
217. Market where shares, debentures, bonds etc of companies are bought
and sold.
A. Money market
C. Stock market
D. None of these
discuss
C.Stock market
218. Market in which supply is greater than demand.
A. Buyers market
B. Sellers market
C. Retail market
D. Wholesale market
discuss
A.Buyers market
219. A person who purchases a product or service either for his own
consumption orfor others is known as………….
A. Buyer
B. Customer
C. Consumer
D. None of these
discuss
B.Customer
220. Behaviour exhibited while purchasing a car is an example of…………….
discuss
C.Complex Buying Behaviour
221. Which of the following is not an emotional motive
A. Vanity
B. Social acceptance
C. Curosity
D. Variety
discuss
D.Variety
222. The negative feeling which arise after purchase causing inner tension is
known as…..
A. Cognitive dissonance
B. Post purchase dissonance
C. Buyer’s remorse
D. All of these
discuss
D.All of these
knownas
A. Target marketing
D. None of these
discuss
B.Market segmentation
224. The strategy where the producer or marketer does not differentiate
between different type of customers
discuss
A.Undifferentiated Marketing
the total market.
discuss
C.Concentrated Marketing
226. Identifying and providing different marketing mix for each of the
segments is known as……….
discuss
B.Differentiated Marketing
227. Serving a small market not served by competitors is known as………….
A. Local marketing
B. Niche marketing
discuss
B.Niche marketing
228. The process of assessing the relative worth of different market segments
and selecting one or more segments in which to compete is called
A. Target marketing
D. None of these
discuss
A.Target marketing
D. None of these
discuss
C.Multi-segment approach
230. The act of creating an image about a product or brand in the consumers
mind is known as……...
A. Positioning
B. Target marketing
C. Market segmentation
D. Product differentiation
discuss
A.Positioning
product is known as………..
discuss
A.Positioning by Product Attributes and Benefits
A. Brand preference.
B. Brand recognition.
C. Brand insistence.
D. Brand equity.
discuss
D.Brand equity.
233. Trading up is a method of product line modification by.
B. Product line contraction.
C. Quality variation.
D. None of these.
discuss
C.Quality variation.
234. …….goods are purchased without any planning or search effort.
A. Staple.
B. Impluse.
C. Emergency.
D. None of these.
discuss
B.Impluse.
235. Revival plans to reintroduce the product in more modified form is
adopted in………..stage of PLC.
A. Introduction.
B. Maturity.
C. Decline.
D. Growth.
discuss
C.Decline.
A. Core product.
B. Augmented product.
C. Tangible product.
D. None of these.
discuss
B.Augmented product.
237. Setting price on the basis of the total cost per unit is known as……
discuss
A.Cost Based Pricing
238. Setting price on the basis of the competition for the product is known
as……….
discuss
C.Competition Based Pricing
intentionof driving its competitors out of business.
B. Economy Pricing
discuss
C.Psychological Pricing
240. Razor manufacturer will charge a low price and recoup its margin (and
more) fromthe sale of the only design of blades which fit the razor. This I an
example of…………….
B. Economy Pricing
D. Captive Product Pricing
discuss
241. Where sellers combine several products in the same package is known
as…….
discuss
D.Promotional Pricing
B. Penetration price policy.
C. Premium price policy.
D. None of these.
discuss
C.Premium price policy.
A. Trade discount.
B. Cash discount.
C. Seasonal discount.
D. Quality discount.
discuss
B.Cash discount.
244. -------is a system of selling goods directly to customers through a network
of selfemployed people
D. None of these
discuss
A.Multilevel marketing
A. Cann
B. Chaan
C. Canal
D. None of these
discuss
C.Canal
246. ---------- refers to duplicating the brand image of one product of promote
anotherproduct of the same brand.
D. None of these
discuss
A.Surrogate advertising
247. ----------- means placement of company product or products in the minds
of targetconsumers relative to the competitive products.
A. Product positioning
B. Product display
C. Product expression
D. None of these
discuss
A.Product positioning
248. Many companies are now turning their attention to …………….markets.
A. Urban
B. Rural
C. world
D. none of these
discuss
B.Rural
249. Markets located in the heart of the region specializing in few crops like
banana,onions etc are called…..
B. Seasonal market
C. Daily market
D. Rural market.
discuss
B.Seasonal market
250. Rural consumers are …………….
A. Price sensitive
D. none of these
discuss
A.Price sensitive
251. Marketing research is a part of ………………stage of rural marketing
strategy.
A. Planning
B. execution
C. feedback
D. none of these
discuss
A.Planning
252. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known
as……………pricing
A. Cost plus
B. value
D. penetration
discuss
C.power price points
A. People
B. packaging
C. process
D. physical evidence.
discuss
A.People
254. …………………..is concerned with finding ways to reduce the
demandtemporarily or permanently.
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
discuss
A.Demarketing
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
discuss
A.Demarketing
256. ……………. Is a strategy of entering into an unreceptive or blocked country
andpractices marketing by using economic, psychological, political and public
relation skills etc in that country.
A. De marketing
B. meta marketing
C. mass marketing
D. mega marketing
discuss
D.mega marketing
257. ……………………is also known as buzz marketing.
A. Word of mouth marketing
B. viral marketing
D. morph marketing
discuss
A.Word of mouth marketing
258. The term …………. Marketing was coined by Steven Jurvetson in 1997.
A. Word of mouth
B. viral
C. guerilla
D. morph
discuss
B.viral
259. ………………is the marketing of a social message with a view to
changebehavior of people’s habit.
A. Green marketing
B. Social marketing
D. none of these
discuss
B.Social marketing
260. Buying and selling over the internet is known as……..
A. E-marketing
B. E-business
C. E-commerce
D. none of these.
discuss
C.E-commerce
261. The marketing side of E-commerce is known as ……….
A. E-marketing
B. E-business
D. none of these
discuss
A.E-marketing
262. SEM means………..
D. none of these.
discuss
A.Search engine marketing
263. ………………marketing refers to achieving marketing objectives
throughapplying digital technologies such as web sites.
A. Internet
B. digital
C. email
D. viral
discuss
B.digital
etc isknown as ……….
A. Internet
B. digital
C. email
D. viral
discuss
D.viral
265. ….....is a low cost communication tool that can be easily tested, refined
and rolledout.
A. Opt- in- e-mail
B. i- TV
C. i- radio
D. i-kiosks
discuss
A.Opt- in- e-mail
A. eavesdropping
B. spoofing
C. encryption
D. unauthorized action.
discuss
C.encryption
267. A digital analog of various forms of payment backed by a bank or
financialinstitution is …………….
A. ETB
B. EFT
C. E-cash
D. E-money
discuss
A.ETB
A. ETB
B. EFT
C. E-cash
D. None of these
discuss
D.None of these
269. …………….is a security protocol based on digital certificates.
D. None of these
discuss
C.Secure electronic transactions
270. I am willing to buy a sport car but I do not have enough money to buy it. It
is a
A. Demand
B. Desire
C. Need
D. Want
discuss
A.Demand
271. The buying process starts when a buyer recognize a .
A. Product
B. An advertisement for the product
C. A salesperson from a previous visit
D. Problem or need
discuss
D.Problem or need
272. 7p's of marketing includes
A. process
B. people
C. physical evidence
D. all of these
discuss
D.all of these
273. Production concept focuses on
A. easy availability
B. quality
C. customers need
D. none of these
discuss
A.easy availability
274. Porter's five forces does not includes
A. supplier power
B. buyer power
C. political power
D. competitive rivalry
discuss
C.political power
275. pricing is the approach of setting a low initial price in order to attract a
largenumber of buyers quickly and win a large market share.
A. Market-skimming
B. Value-based
C. Market-penetration
D. Leader
discuss
C.Market-penetration
276. In which stage of product life cycle, the company takes decision whether
to maintain, harvest or drop the
A. Introduction
B. Growth
C. Maturity
D. Decline
discuss
D.Decline
277. In which stage of new product development process, the product and
marketing programs are tested inrealistic market settings?
A. Concept Development andTesting
B. Idea Screening
C. Test Marketing
D. Commercialization
discuss
C.Test Marketing
278. The practice of selling two or more separate products together for a single
price is
A. Bundling
B. Dumping
C. Both (A) and (B)
discuss
A.Bundling
279. What does the term PLC stands for?
A. Product life cycle
B. Production life cycle
C. Product long cycle
D. Production long cycle
discuss
A.Product life cycle
280. A channel stategy that limits availability of products to a few carefully
selected outlets in a given market area .
A. intensive distribution
B. selective distribution
C. exclusive distribution
D. none of these
discuss
B.selective distribution
281. is a marketing channel that has no intermediary levels.
A. direct marketing channel
B. indirect chjannel
C. forward channel
D. hybrid channel
discuss
A.direct marketing channel
282. The benefits of marketing channel are
A. cost saving
B. time saving
C. financial support given
D. all of these.
discuss
D.all of these.
283. For a perishable products,channel has to be .
A. short
B. long
C. medium
D. none of these
discuss
A.short
284. Transportation,warehousing,inventory relates to .
A. product
B. price
C. promotion
D. place
discuss
D.place
285. "rather than intermediaries creating demands for the product,consumers
demand the products from
A. push strategy
B. pull strategy
C. forward strategy
discuss
B.pull strategy
286. Difference between transaction selling and relationship selling
A. in transaction selling,buyers must pay cash
B. in relationship selling,buyers and sellers must be related.
C. in relationship selling,sellers work to provide value to customers
D. in transaction selling,transaction is the beginning of the relationship
discuss
C.in relationship selling,sellers work to provide value to customers
287. In decling stage of PLC,which tool would be more preffered
A. sales promotion,
B. personal selling
C. advertising
D. publicity
discuss
A.sales promotion,
288. is any paid form of non personal persuasion and promotion of
ideas,goods and services
A. advertising
B. personal selling
C. publicity
D. sales promotion
discuss
A.advertising
289. "the communication message can be adjusted as per customers specific
needs or wants." this statement
A. advertising
B. personal selling
C. publicity
D. sales promotion
discuss
B.personal selling
290. The number of product lines a company carries is called
A. Product range
B. Product mix depth
C. Product mix width
D. Product line length
discuss
C.Product mix width
291. The skimming, penetration, bargaining and bundling are decided in the of
the Marketing Mix strategy.
A. Price Decisions
B. Place Decisions
C. Product Decisions
D. Promotion Decisions
discuss
A.Price Decisions
292. The Branding strategy which uses a different brand name for each
product is known as
A. Overall Family Branding
B. Line Family Branding
C. Individual Branding
D. Brand Extension
discuss
C.Individual Branding
293. Which of the following is a name, term, sign, symbol, design, or a
combination of these, that identifies that maker or seller of a product or
service?
A. Label
B. Co-brand
C. Brand
D. Product
discuss
C.Brand
294. Which of the following involves designing and manufacturing the
container or wrapper for a product
A. Labeling
B. Packaging
C. Branding
D. Product line
discuss
B.Packaging
295. The factors such as the buyer’s age, life-cycle stage, occupation, economic
situation, lifestyle, personality and self-concept that influences buyer’s
decisions refers to which one of the following characteristic?
A. Personal characteristics
B. Psychological characteristics
C. Behavioral characteristics
D. Demographical characteristics
discuss
D.Demographical characteristics
296. is the study of how individuals, groups, and organizations select, buy,
use, and dispose of goods, services, ideas, or experiences to satisfy their needs
and wants.
A. Target marketing
B. Psychographic segmentation
C. Product Differentiation
D. Consumer behavior
discuss
D.Consumer behavior
297. Bread and milk are which kind of products?
A. Specialty Products
B. Convenience products
C. Shopping products
D. Unsought products
discuss
B.Convenience products
298. What is the basic property of a service which makes it different from a
product.
A. Shape
B. Size
C. Very expensive
D. Intangibility
discuss
D.Intangibility
A. Advertising, Sales Promotion, Publicity and Public Relational activities
B. A new product needs ideas, Developments, concepts and improvements.
C. Sales Planning, Strategy and Implementation
D. A philosophy that stresses customer value and satisfaction
discuss
D.A philosophy that stresses customer value and satisfaction
300. The term ‘marketing mix’ describes:
A. a composite analysis of all environmental factors inside and outside the firm
B. a series of business decisions that aid in selling a product
C. the relationship between a firm’s marketing strengths and its business
weaknesses
D. a blending of strategic elements to satisfy specific target markets
discuss
D.a blending of strategic elements to satisfy specific target markets
301. Which one of the following sets represents 4C’s of the marketing mix?
A. Customer solution, cost, convenience, communication
B. Customer, cost, convenience, comfort
C. Convenience, communication, coverage, cost
D. Cost, coverage, communication, consultancy
discuss
D.Cost, coverage, communication, consultancy
302. The strategy of introducing new product in existing market is classified as
A. Market development
B. Market Penetration
D. Diversification
discuss
C.Product development
303. The final stage in the consumer decision process model is
A. Need recognition
B. Search
C. Pre-purchase evaluation
D. Post-purchase evaluation
discuss
C.Pre-purchase evaluation
304. Which among these is concerned with pricing policies for late entrants to
a market.
A. Market penetration
B. Marketing research
C. Market skimming
D. Marketing skills
discuss
A.Market penetration
305. The unfavorable external factors or trends that may pose challenge to the
company
A. Strength
B. Weaknesses
C. Opportunities
D. Threats
discuss
D.Threats
306. In which stage of the product life cycle is advertising and promotion
aimed at retaining existing customers and persuading customers to switch
from competitor products?
A. Introduction
B. Growth
C. Maturity
D. Declining
discuss
C.Maturity
307. The four Ps represent the sellers’ view of the marketing tools available for
influencing buyers. From a buyer’s point of view, each marketing tool is
designed to deliver a customer benefit. Robert Lauterborn suggested that the
sellers’ four Ps correspond to the customers’ four Cs. The four Cs are .
A. customer focus, cost, convenience, and communication
B. customer solution, customer cost, convenience, and communication
C. convenience, control, competition, and cost
D. competition, cost, convenience, and communication
discuss
B.customer solution, customer cost, convenience, and communication
308. The firm uses any existing brand to introduce in market as a new product
brand is classified as
A. Brand extension
B. Sub brand
C. parent brand
D. product extension
discuss
A.Brand extension
309. When the companies combine existing brand with new brands, the brands
are called
A. Parent brand
B. Product extension
C. brand extension
D. sub brand
discuss
D.sub brand
310. The pricing strategy practiced by company according to which prices are
high for products at introduction stage and drops overtime is classified as
A. Push pricing strategy
B. Market Penetration pricing
C. Market skimming pricing
D. Quality leadership pricing
discuss
C.Market skimming pricing
311. Which of the following is not a type of decision usually made during the
product development stage?
A. Branding
B. product positioning
C. Packaging
D. Product Screening
discuss
A.Branding
312. A is a detailed version of the idea stated in meaningful Consumer terms.
A. Product idea
B. Product image
C. Product concept
D. Product feature
discuss
C.Product concept
313. The purpose of supply chain management is
A. provide customer satisfaction
B. improve quality of a product
C. integrating supply and demand management
D. increase production
discuss
C.integrating supply and demand management
314. Promotion mix includes Sales Promotion, Personal Selling, Advertising and
A. Marketing
B. Sales
C. Publicity
D. None of these
discuss
C.Publicity
315. Which among the following is a Pull Strategy?
A. Trade promotion
B. Consumer Promotion
C. Sales Force Promotion
D. None of these
discuss
B.Consumer Promotion
316. The strategy that encourages dealers and distributors to sell a product is
known as
A. Push
B. Pull
C. Combination
D. Marketing
discuss
A.Push
317. Creating image of product in the minds of target group is called
A. Marketing
B. positioning
C. Branding
D. Popularising
discuss
B.positioning
318. Colgate is offering scholarships worth one lakh rupees to Indian students.
This highlights
A. Advertising clutter
B. Corporate Social Responsibility
C. Advertising revolution
D. Mass advertising
discuss
B.Corporate Social Responsibility
319. After concept testing, a firm would engage in which stage for developing
and marketinga new product?
A. Marketing strategy development
B. Business analysis
D. Test marketing
discuss
A.Marketing strategy development
320. Which one of the following is NOT the stage that customers go through in
the process of adopting a
A. Awareness
B. Interest
C. Evaluation
D. Culture
discuss
D.Culture
321. Which one of the following concepts is a useful philosophy in a situation
when the product’s cost is too high and marketers look for ways to bring it
A. Selling concept
B. Product concept
C. Production Concept
D. Marketing Concepts
discuss
C.Production Concept
322. Customer’s evaluation of the difference between all the benefits and all
the costs of a marketing offer relative to those of competing offers refers to
which of the following options?
A. Customer perceived value
B. Marketing myopia
C. Customer relationship management
D. Customer satisfaction
discuss
A.Customer perceived value
323. FMCG stands for
A. Functional mid priced consumer goods
B. Functional mid priced consumer goods
C. Financial moving consumer goods
D. Fast mid priced consumer goods
discuss
B.Functional mid priced consumer goods
324. Markup pricing is also called as .
A. Cost pricing
B. Marginal priced
C. Cost plus pricing
D. Cost based pricing
discuss
C.Cost plus pricing
325. Manufacturer ‡Consumer is an example for level channel
A. Zero
B. Two
C. One
D. None of these
discuss
A.Zero
326. Free samples is given to consumers in case of.
A. Personal selling
B. Sales promotion
C. Advertising
D. Publicity
discuss
B.Sales promotion
327. Age, income, gender are grouped under .
A. Geographic segmentation
B. Demographic segmentation
C. Psycho graphical segmentation
D. Behavioural segmentation
discuss
B.Demographic segmentation
328. Life Style, personality, attitude are grouped under .
B. Demographic segmentation
C. Psycho graphical segmentation
D. None of these
discuss
C.Psycho graphical segmentation
329. Good marketing is no accident, but a result of careful planning and ‐‐‐‐‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Execution
B. Selling
C. Research
D. Strategies.
discuss
A.Execution
330. Marketing is both an “art” and a “science” there is constant tension
between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.
A. Creative
B. Management
C. Selling
D. Behavior.
discuss
A.Creative
331. The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Meeting needs profitability
B. Improving the quality of life for consumers
C. the 4 Ps
D. an organizational function and a set of process for creating ,Communicating
and delivering, Value to
discuss
D.an organizational function and a set of process for creating ,Communicating
and delivering, Value to
332. Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Satisfaction of customer need
B. Selling products
C. Production
D. Profit making.
discuss
A.Satisfaction of customer need
333. Marketing is a ‐‐‐‐‐‐‐‐‐ function transferring goods from producers to
consumers .
A. Systematic
B. Economic
C. Management
D. Commercial.
discuss
D.Commercial.
334. Marketing helps firms to increase their profits by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Increase in sales
B. Increase in products
C. increase in price
D. increase in customers.
discuss
D.increase in customers.
335. The ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing makes the products available in
different geographic regions.
A. Production
B. Selling
C. Distribution
D. Promotion.
discuss
C.Distribution
336. Ensuring the availability of the products and services as and when
required by the customers is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ utility.
A. Time
B. Place
C. Form
D. Profession.
discuss
A.Time
337. Transportion belongs to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing.
A. Research
B. Exchange
C. Physical supply
D. Facilitating.
discuss
C.Physical supply
338. A firm identifies the target market, needs and wants of customers through
A. Marketing research
B. Planning
C. Concepts
D. Segmentation.
discuss
A.Marketing research
339. fixing and maintaining the standards for quality , quantity, size and other
features of the productrefers to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Standardization
B. Grading
C. Packaging
D. Labeling.
discuss
A.Standardization
340. The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit.
A. Customer need
B. Products
C. Customer value
D. Quality.
discuss
C.Customer value
341. The traditional view of marketing is that the firm makes something and
then ‐‐‐‐‐‐it.
A. Market
B. Sells
C. Prices
D. Services.
discuss
B.Sells
342. A market where goods are sold in bulk quantities to the customers is
known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Retail market
B. Wholesale market
C. Product market
D. Service market.
discuss
B.Wholesale market
343. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of identifying the areas of market that are
different from one another.
A. Marketing
B. Segmentation
C. Promotion
D. Targeting.
discuss
B.Segmentation
344. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age,
sex, income andoccupation.
A. Psychological
B. Geographic
C. Demographic
D. Behavioral.
discuss
C.Demographic
345. ‐‐‐‐‐‐‐‐ is the process of identifying specific market segments.
A. Market targeting
B. Target marketing
C. Positioning
D. Marketing.
discuss
A.Market targeting
346. ‐‐‐‐‐‐ is referred to as segmentation.
A. Mass marketing
B. Niche marketing
C. Differentiated marketing.
D. none
discuss
A.Mass marketing
347. ‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of transforming information and experience into
knowledge.
A. Marketing
B. Positioning
C. Perception
D. Learning.
discuss
D.Learning.
348. ‐‐‐‐‐‐‐‐‐‐‐‐ is the next stage of market segmentation.
A. market targeting
B. Positioning
C. MIS
D. Marketing.
discuss
A.market targeting
349. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ drives a person towards selection of a particular shop or
supplier of goods andservices.
A. Product
B. Patronage
C. Rational
D. Emotional.
discuss
B.Patronage
350. ‐‐‐‐‐‐‐‐‐‐‐‐‐ helps to understand how consumers are influenced by their
environment.
A. Consumer behavior
B. Motives
C. Perception
D. Learning.
discuss
A.Consumer behavior
351. Groups that have a direct or indirect influence on a persons attitudes or
behavior is known as ‐‐‐‐‐‐‐‐‐‐
A. Reference groups
B. Family
C. Roles
D. Status.
discuss
A.Reference groups
352. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be produced and marketed as a product.
A. Information
B. Celebrities
C. Properties
D. Organizations.
discuss
A.Information
353. Customers are showing greater price sensitivity in their search for‐‐‐‐‐‐‐‐‐‐‐
‐‐‐‐‐‐‐‐.
A. The right product
B. The right service
C. Value
D. The right store.
discuss
C.Value
354. The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Product, Positioning, place and price.
B. Product, Production, price and place
C. Promotion, place, positioning, production
D. Product, place, price and promotion.
discuss
D.Product, place, price and promotion.
355. Augmented product contains ‐‐‐‐‐‐‐‐‐‐.
A. Basic needs
B. Functional characteristics
C. Additional benefits
D. Expected features.
discuss
C.Additional benefits
356. A banking product is an example for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Tangible product
B. Generic product
C. Potential product
D. Intangible product.
discuss
D.Intangible product.
357. Industrial product are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ products.
A. B2B
B. B2C
C. F M C G
D. Convenience.
discuss
A.B2B
358. Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Test marketing
B. Concept testing.
C. Acid test
D. Market test.
discuss
A.Test marketing
359. The marketing outcomes of a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Profit
B. Brand loyalty
C. Branding
D. Brand equity.
discuss
D.Brand equity.
360. The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Brand associations
B. Perceived quality
C. Brand loyalty
D. Brand awareness.
discuss
C.Brand loyalty
361. The literary meaning of the term product is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Lead forward
B. Good
C. Features
D. Good and services.
discuss
A.Lead forward
362. The process of adding a higher priced prestigious, product to the existing
line of lower pricedproducts is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Trading down
B. Product differentiation
C. Trading up
D. Product simplification.
discuss
C.Trading up
363. The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Brand loyalty
B. Brand awareness
C. Brand equity
D. Brand association.
discuss
A.Brand loyalty
364. The legalized revision of a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Standardization
B. Quality
C. Trademark
D. Product.
discuss
C.Trademark
365. Logistics means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Production
B. Flow of goods
C. Consumption
discuss
B.Flow of goods
366. The process of moving the raw materials from the place of the suppliers
to the place of theproducers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Inbound logistic
C. Inventory management
discuss
A.Inbound logistic
367. The concept which deals with the entire process from production to
delivery of goods is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. S C M
B. V M S
C. Logistics
D. Distribution.
discuss
A.S C M
368. The opposite flow of goods in a distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐
‐‐‐.
A. Reverse logistic
B. Inbound logistics
C. Outbound logistics
D. Inventory logistics.
discuss
A.Reverse logistic
369. A united distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. S C M
B. V M S
C. Conflict
D. Intensity.
discuss
B.V M S
370. Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Production
B. Marketing channel
C. Supply chain management
D. Consumption.
discuss
C.Supply chain management
371. The process of supplying products to all retail outlets is known as ‐‐‐‐‐‐‐‐‐‐‐
‐‐‐‐‐‐‐.
A. Selection distribution
C. Channel configuration
D. Intensive distribution.
discuss
D.Intensive distribution.
372. When organization in the same level of a channel work on a co‐operative
basis , it is known as ‐‐‐‐‐‐‐‐‐
A. V M S
B. S C M
C. Logistics
D. H M S.
discuss
D.H M S.
373. The flow of goods from production to consumption is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐.
A. Inbound logistic
C. Process logistics
discuss
B.Outbound logistics
374. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to a limited number of
outlets in the targetmarket.
discuss
A.Selective distribution
375. Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Viral marketing
B. Virtual marketing
C. De‐marketing
D. Social marketing.
discuss
A.Viral marketing
376. Inside sale is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Direct marketing
B. Tele‐ marketing
C. Social marketing
D. Viral marketing.
discuss
B.Tele‐ marketing
377. Which is the features of direct marketing ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Open dialogue
B. One‐to‐one communication
C. Personal relationships
D. all of the above.
discuss
D.all of the above.
378. ‐‐‐‐‐‐‐‐‐‐‐‐ is the results of artificial scarcity of products created by a firm.
A. Selective de‐marketing
B. Re‐marketing
C. Ostensible de‐marketing
D. Synchronic‐ marketing.
discuss
C.Ostensible de‐marketing
379. Re‐marketing is related with creating demand for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Fresh product
B. Non‐usable products
C. Low quality products
D. Renewed use of products.
discuss
D.Renewed use of products.
380. Tele‐ marketing is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Direct marketing
B. Social marketing
C. Viral marketing
D. Relationship marketing.
discuss
A.Direct marketing
381. ‐‐‐‐‐‐ is an attempt to reduce the demand for consumption of a specific
product or service on apermanent or temporary basis.
A. De‐marketing
B. Remarketing
C. Ostensible marketing
discuss
A.De‐marketing
382. ‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction
and long‐term associationwith the company.
A. Viral marketing
B. Relationship marketing.
C. Social marketing
D. De‐marketing.
discuss
B.Relationship marketing.
383. Direct marketing refers to a communication between the ‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐ directly.
A. Seller and the buyer
B. Firm and suppliers
C. Society and target market
D. price and service.
discuss
A.Seller and the buyer
384. ‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market
interest has declined.
A. De‐marketing
B. Re‐marketing
C. Synch rod
D. Tele marketing.
discuss
B.Re‐marketing
385. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all personal within the
organization understand theimportance of the customer.
A. Profit maximization
B. Sales volume
C. Customer satisfaction.
D. none
discuss
C.Customer satisfaction.
386. The customer focused philosophy is known as the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
concept.
A. Production
B. Product
C. Selling
D. Marketing.
discuss
D.Marketing.
387. In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company
is to find customers for theproduct, manufactured by them and somehow
convince the customer into buying this product.
A. Selling
B. Product
C. Production
D. Marketing.
discuss
A.Selling
388. Demographic segmentation refers to .
A. The description of the people and the place in society.
B. The description of the people’s purchasing behavior
C. The location where people liv
D. Geographic regions.
discuss
A.The description of the people and the place in society.
389. Which of the following is central to any definition of marketing.
A. Making a project
B. Making a sale
C. Customer relationship
D. Transactions.
discuss
C.Customer relationship
390. When backed by buying power, wants become ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Social needs
B. Exchanges
C. Demands
D. Physical needs.
discuss
C.Demands
391. Selecting the segments of a population of customers to serve is called ‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐‐‐‐.
B. Positioning
C. Target marketing
D. Customization.
discuss
C.Target marketing
392. Ending prices with 99p is called.
A. Price lining
B. Prestige pricing
C. Odd‐even pricing
D. Skimming.
discuss
C.Odd‐even pricing
393. Which of the following reflects the marketing concept philosophy?
A. “ you won’t find a better deal anywhere”.
B. ”When it’s profits versus customers needs, profits will always win out”.
C. “We are in the business of making and selling superior product”.
D. ”We won’t have a marketing department, we have a customer department”.
discuss
D.”We won’t have a marketing department, we have a customer department”.
394. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage , a product is well established in the market.
A. Growth
B. Maturity
C. Introduction
D. Decline.
discuss
B.Maturity
395. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐
markets of consumers with common needs and characteristics.
B. Positioning
C. Target marketing
D. Direct marketing.
discuss
A.Market segmentation
396. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups
on the basis of life‐systleinto personality and values.
A. Demographic
B. Economic
C. Psychographic
D. Geographic.
discuss
C.Psychographic
397. What is price skimming?
A. Setting an initially high price which falls as competitors enter the market.
B. Setting a high price which consumers perceive as indicating high quality.
C. Setting a low price to “Skim off” a large number of consumers.
D. noe
discuss
A.Setting an initially high price which falls as competitors enter the market.
398. Setting a price below that of the competition is called.
A. Skimming
B. Competitive pricing
C. Penetration pricing.
D. none
discuss
C.Penetration pricing.
399. An increasingly large number of firms are changing their organizational
focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Product management; Functional management.
B. Brand management; Customer relationship management.
C. Global management; Regional management.
D. Product management; territory management.
discuss
B.Brand management; Customer relationship management.
400. Some companies are now switching from being product‐ centered to
being more ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ centered.
A. Competency
B. Marketing
C. Sales
D. Customer‐segment.
discuss
D.Customer‐segment.
401. The concept of marketing mix was developed by ‐‐‐‐‐‐.
A. N.M. Borden
B. Philip Cotter
C. W. Anderson
D. Stanton.
discuss
A.N.M. Borden
402. Modern marketing begins and ends with the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Sales
B. Products
C. Customers
D. Price.
discuss
C.Customers
403. In selling concept, maximization of project of the firm is done through ‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Sales volume
B. Increasing production
C. Quality
D. Services.
discuss
A.Sales volume
404. ‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, gender,
income and occupation.
A. Geographic
B. Behavioral
C. Psychological
D. Demographic.
discuss
D.Demographic.
405. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ environment consists of the factors like inflation rate,
interest rate andunemployment.
A. Geographic
B. Economic
C. Demographic
D. Technological.
discuss
B.Economic
406. Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of transferring goods from
producers to consumers.
A. Systematic
B. Commercial
C. Management
D. Economic.
discuss
B.Commercial
407. ‐‐‐‐‐ is the strong feeling , desire emotion make the buyer a product.
A. Buying motive
B. Demand
C. Price
D. Quality.
discuss
A.Buying motive
408. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those which determine where or from whom
products are purchased.
A. Product
B. Patronage
C. Emotional
D. Rational.
discuss
B.Patronage
409. The four Cs are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Customer focus, cost, convenience and communication.
B. Convenience, control, competition and cost.
C. Customer solution, cost, convenience and communication.
D. Competition, cost, convenience and communication.
discuss
C.Customer solution, cost, convenience and communication.
410. A marketing information system (MIS) caters to the needs of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
‐‐‐‐‐‐.
A. Marketing decision
B. Databases
C. Safeguard
D. Customized.
discuss
A.Marketing decision
411. Today, companies have to manage relation with their ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ in
order to ensure timely suppliesand meet customers’ requirements.
A. Customers
B. Government
C. Suppliers
D. International market.
discuss
C.Suppliers
412. Banks are a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Macro environment
B. Micro environment
C. Ecological
D. Technological environment.
discuss
B.Micro environment
413. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation , buyers are divided into different groups on
the basis of life style orpersonality and values.
A. Geographic
B. Demographic
C. Psychographic
D. Behavioral.
discuss
C.Psychographic
414. Brand loyalty indicates customer’s ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ towards the brand.
A. Commitment
B. Belief
C. Attributes
D. Quality.
discuss
A.Commitment
415. The practice of using the established brand names of two different
companies on the same product istermed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Manufacturer brand
B. Private brand
C. Brand licensing
D. Co‐branding.
discuss
D.Co‐branding.
416. The number of customers exposed to the brand is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
‐.
A. Brand licensing
B. Brand awareness
C. Brand equity
D. Positioning.
discuss
B.Brand awareness
417. Television is a type of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ media.
A. Broad cast
B. Print
C. Out‐door
D. Online.
discuss
A.Broad cast
418. The technique of using the social network on the internet to create the
brand image is called as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Social marketing
B. Re‐marketing
C. Viral‐marketing
discuss
C.Viral‐marketing
419. Organization which sell their products the internet directly to consumers
are called.
A. B2B
B. B2C
C. Re‐marketing
D. Service marketing.
discuss
B.B2C
420. Maslow’s need hierarchy theory deals with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ levels.
A. Two levels
B. Three levels
C. five levels
D. four levels.
discuss
C.five levels
421. Rising promotion costs and shrinking profit margins are the result of ‐‐‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐.
A. Globalization
B. Changing technology
C. Heightened competition
D. Privatization.
discuss
C.Heightened competition
422. Bundle pricing is.
A. Providing a bundle of benefits for one price.
B. Packaging a group of products together.
C. Providing a group of prices for one product category.
D. none
discuss
B.Packaging a group of products together.
423. Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to
understand the efficiency andeffectiveness of marketing.
A. Control
B. Feedback
C. Consumer behavior
D. measurement.
discuss
A.Control
424. Marketing is a process of converting the potential customers into ‐‐‐‐‐‐‐‐‐‐‐
‐‐‐‐ consumers.
A. Rare
B. Actual
C. Future
D. New.
discuss
B.Actual
425. When a firm practices ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , all its activities are directed
to satisfy the consumer.
A. selling
B. Production
C. Marketing
D. Societal.
discuss
C.Marketing
426. Modern marketing begins and ends with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Business
B. Consumers
C. Economic
D. Company.
discuss
B.Consumers
427. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ simply refers to product planning.
A. Merchandising
B. Selling
C. Operating.
D. none
discuss
A.Merchandising
428. Which of the following is not included in the function of physical supply:
A. Standardization
B. Storage
C. Packaging
D. Transportation.
discuss
A.Standardization
429. The factors that affect marketing policies, decisions and operations of a
business constitute.
A. Marketing control
B. Marketing mix
C. Marketing environment
D. None of these.
discuss
C.Marketing environment
430. Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ process.
A. Goal oriented
B. Social
C. Exchange
D. All of these.
discuss
D.All of these.
431. The process of finding and creating new uses or satisfactions for an
existing product isknown as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Niche‐ marketing
B. Re‐ marketing
C. Social marketing
D. None of these.
discuss
B.Re‐ marketing
432. Which of the following is not part of demographic segmentation?
A. Age
B. Income
C. Education
D. Interest.
discuss
D.Interest.
433. When a buyer decides to buy after careful consideration or logical
thinking, his decision is said to be‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Rational
B. Emotional
C. Product
D. None of these.
discuss
A.Rational
434. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process whereby individuals decide what ,where ,how
and from whom topurchase goods and services.
A. Packaging
B. Consumer behavior
C. Segmentation.
D. none
discuss
B.Consumer behavior
435. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of creating an image for a product in the
minds of targetedcustomers.
A. Segmentation
B. Target marketing
C. Positioning
D. None of these.
discuss
C.Positioning
436. Targrt marketing essentially requires ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
B. Advertisement
C. Direct selling
D. Using multiple media.
discuss
A.Market segmentation
437. When a consumer decides to buy without much logical thinking, his
decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐
A. Patronage
B. Emotional
C. Rational
D. None of these.
discuss
B.Emotional
438. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those come from the physiological or basic
needs such as hunger, thirst,sleep etc.
A. Social
B. Patronage
C. Inherent
D. Product.
discuss
C.Inherent
439. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and
a different marketing mixis developed for each of the segments.
A. Differentiated
B. Focus
C. Customized
D. None of these.
discuss
A.Differentiated
440. The word positioning was coined by.
A. All Ryes and Jack Trout
B. Philip otter
C. Petra Ducker
D. None of them.
discuss
A.All Ryes and Jack Trout
441. The only revenue producing element in the marketing mix is .
A. Product
B. Price
C. Place
D. Promotion.
discuss
B.Price
442. When there is a large potential market for a product, the firm will adopt:
D. None of these.
discuss
B.Penetration price policy
443. Generally ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is an indication of quality.
A. Price
B. Quantity
C. Size
D. Colour.
discuss
A.Price
444. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new
product is introduced in themarket.
A. Premium
B. Penetration
C. Skimming
D. None of these.
discuss
C.Skimming
445. A price reduction to buyers who pay their bills promptly is called ‐‐‐‐‐‐‐‐‐‐‐‐
‐‐‐.
A. Trade discount
B. Cash discount
D. Quantity discount.
discuss
B.Cash discount
446. When a firm sets a very low price for one or more of its products with a
view to drive itscompetitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Customary
B. Target pricing
C. Predatory pricing
D. None of these.
discuss
C.Predatory pricing
447. ‐‐‐‐ is the most common method used for pricing.
A. cost plus pricing
B. Target pricing
C. Break‐ even‐ pricing.
D. Marginal cost.
discuss
A.cost plus pricing
448. Target pricing is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Value pricing
B. International pricing
C. Geographical pricing
D. Rate of return price.
discuss
D.Rate of return price.
449. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the practice of charging a low price right down from the
beginning to stimulate thegrowth of the market.
A. Skimming
B. Penetration
C. Premium
D. None of these.
discuss
B.Penetration
450. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial
decisions and not on the basisof cost, demand, competition etc.
A. Administered
B. Product line pricing
C. Captive product
D. Mark‐up pricing.
discuss
A.Administered
451. Pricing strategies are more specific and short term than ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Objective
B. Pricing policies
C. Price reduction
D. (None of these.
discuss
B.Pricing policies
452. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a broad range of activities concerned with efficient
movement of finished goodsfrom the end of the production line to the
consumer.
A. Physical distribution
D. None of these.
discuss
A.Physical distribution
453. The strategy of using as many outlets as possible is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
D. None of these.
discuss
C.Intensive distribution
454. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is called shopping by post
B. Direct marketing
C. Department stores
D. Mail order business.
discuss
D.Mail order business.
455. Super market is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
B. Hyper market
C. co‐operative societies
D. None of these.
discuss
A.Self service store
456. Direct marketing is sometimes called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Self service
B. Retail stores
C. Armchair shopping
D. None of these.
discuss
C.Armchair shopping
457. Which of the following is the largest retail enterprise in the world.
A. K mart
B. Wal‐Mart
C. Shoppers shop
D. None of these.
discuss
B.Wal‐Mart
458. Which of the following is not a non‐store retailing:
A. Tele marketing
B. Direct marketing
C. Kiosk marketing
D. Retail chains.
discuss
D.Retail chains.
459. Direct marketing is found more suitable to which of the following
products.
A. Agricultural products
B. TV
C. Shoes
D. Vacuum cleaner.
discuss
D.Vacuum cleaner.
460. Which company is the pioneer in direct marketing.
A. Johnson&Johnson
B. Eureka Forbes
C. Avon cosmetics
D. Cypla.
discuss
B.Eureka Forbes
461. The best channel of distribution for vacuum cleaner is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Direct marketing
B. Tele marketing
C. Retail chains
D. None of these.
discuss
A.Direct marketing
462. The four elements; channels of distribution ,transportation, warehousing
and inventory constitute‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Promotion mix
B. Marketing mix
C. Distribution mix
D. Product mix.
discuss
C.Distribution mix
463. A‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ operates multiple retail outlets under common ownership
in different cities andtowns.
A. Retail chains
B. Destination store
C. Shopping malls
D. Retail chain.
discuss
D.Retail chain.
464. Which of the following is not an element of promotion mix?
A. Branding
B. Advertisement
C. Sales promotion
D. Personal selling.
discuss
A.Branding
465. Which one of the following is not a sales promotion tool:
A. Advertisement
B. Discount
C. Dealer contest
D. Consumer contest.
discuss
A.Advertisement
prospect is called:
A. Direct marketing
B. Personal selling
C. Advertising
D. None of these.
discuss
B.Personal selling
467. M P R stands for:
A. Managing public relations
B. Measuring public relations
C. Marketing public relations
D. Monitoring public relations.
discuss
C.Marketing public relations
468. Which of the following is not a characteristic of service marketing:
A. Intangibility
B. Reparability
C. Heterogeneity
D. Perish ability.
discuss
B.Reparability
469. Medical treatment with ayurvedic Massage is an example of:
A. Pure tangible
B. Hybrid
C. Pure service
D. None of these.
discuss
C.Pure service
A. Hospital
B. Banking
C. Insurance
D. None of these.
discuss
D.None of these.
A. People
B. Packaging
C. Process
D. Physical evidence.
discuss
B.Packaging
A. Marketing is the term used to refer only to the sales function within a firm
B. Marketing managers usually don't get involved in production or distribution
decisions
C. Marketing is an activity that considers only the needs of the organization,
not the needs of society as a whole
D. Marketing is the activity, set of institutions, and processes for creating,
discuss
D.Marketing is the activity, set of institutions, and processes for creating,
473. Which of the following is NOT an element of the marketing mix?
A. Distribution
B. Product
C. Target market
D. Pricing
discuss
C.Target market
474. Marketing decision makers in a firm must constantly monitor competitors'
activities-their products, prices, distribution, and promotional efforts-because
A. The competitors may be violating the law and can be reported to the
authorities
B. The actions of competitors may threaten the monopoly position of the firm
in its industry
C. The actions of competitors may create an oligopoly within an industry
D. New product offerings by a competitor with the resulting competitive
marketing mix
discuss
D.New product offerings by a competitor with the resulting competitive
marketing mix
475. ______________ is the collection and interpretation of information about
forces, events, and relationships that may affect the organization.
A. Environmental scanning
B. Stakeholder analysis
C. Market sampling
D. Opportunity analysis
discuss
A.Environmental scanning
476. When companies make marketing decisions by considering consumers'
wants and the longrun interests of the company, consumer, and the general
population, they are practicing which of the following principles?
A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing
discuss
D.Societal marketing
477. The ______________ holds that consumers will favour products that are
available and highly affordable (therefore, work on improving production and
distribution efficiency).
A. Product concept
B. Production concept
C. Production cost expansion concept
D. Marketing concept
discuss
A.Product concept
A. New product concepts and improvements
B. Advertising and promotion activities
C. A philosophy that stresses customer value and satisfaction
D. Planning sales campaigns
discuss
C.A philosophy that stresses customer value and satisfaction
A. A composite analysis of all environmental factors inside and outside the firm
weaknesses
discuss
D.A blending of four strategic elements to satisfy specific target markets
480. Early adopters of which opinion leaders are largely comprised of and tend
to be ______________
A. Generalized; that is, they tend to lead the group on most issues
B. More likely to buy new products before their friends do and voice their
opinions about them
C. From the upper class; people from other classes are more likely to be
followers
D. Quiet, withdrawn people who don't make fashion statements or take risks
easily
discuss
B.More likely to buy new products before their friends do and voice their
opinions about them
481. A marketing philosophy summarized by the phrase "a good product will
sell itself" is characteristic of the ______________ period.
A. Production
B. Sales
C. Marketing
D. Relationship
discuss
A.Production
482. Today's marketers need ______________
A. Neither creativity nor critical thinking skills
B. Both creativity and critical thinking skills
C. Critical thinking skills but not creativity
D. Creativity but not critical thinking skills
discuss
B.Both creativity and critical thinking skills
483. The process that turns marketing strategies and plans into marketing
actions in order to accomplish strategic marketing objectives is called
______________
A. Marketing strategy.
B. Marketing control.
C. Marketing analysis.
D. Marketing implementation
discuss
D.Marketing implementation
484. Segmentation is the process of:
A. Dividing the market into homogenous groups
B. Selecting one group of consumers among several other groups
C. Creating a unique space in the minds of the target consumer
D. None of these
discuss
A.Dividing the market into homogenous groups
485. Good marketing is no accident, but a result of careful planning and
_____________.
A. Execution
B. Selling.
C. Research.
D. Strategies.
discuss
A.Execution
486. The traditional view of marketing is that the firm makes something and
then ______________ it.
A. Markets.
B. Sells.
C. Prices.
D. Services.
discuss
B.Sells.
487. A true definition of a product is the detailed version of the product only if
it is stated in
A. Meaningful marketer view
B. Meaningful supplier view
C. Meaningful consumer view
D. Meaningful Manager view
discuss
C.Meaningful consumer view
488. A version of products containing only those features which are absolutely
necessary for itto function.
A. Expected Product
B. Augmented Product
C. Generic Product
D. Potential product
discuss
C.Generic Product
489. _________________________ outline the planned price, marketing
budget, distribution and describe the target market, planned product
positioning, profit goals, market share, sales for the first few years.
A. Product development
B. Business analysis
C. Marketing strategy
D. Test Market
discuss
C.Marketing strategy
490. What would be the assumed percentage of newly launched product, will
sure fail and cannot achieve their potential to survive?
A. Up to 90%
B. Up to 80%
C. Up to 70%
D. Up to 60%
discuss
A.Up to 90%
491. The cost, potential sale, profit of the offering is calculated at different
price levels in______________ stage of “Product Development Process”.
A. Evaluation
B. Testing
C. Idea screening
D. Idea generation
discuss
C.Idea screening
492. Encourage all stakeholders like customers, dealers, employees etc to send
ideas to the idea manager and formally recognize the program to reward best
new ideas is characteristic of which stage in the “New Product Development
Process”.
A. Idea generation
B. Idea screening
C. Testing
D. Development
discuss
A.Idea generation
493. Strategies that are used for new product pricing are called which of the
following?
A. Market-skimming pricing and Market-penetration pricing
B. Market-skimming pricing and Market-product pricing
C. Market-segmentation pricing and Market-penetration pricing
discuss
B.Market-skimming pricing and Market-product pricing
494. What is captive product pricing?
A. Setting prices across an entire product line
B. Pricing bundles of products sold together
C. Pricing products that must be used with the main product
D. Pricing low-value by-products, to get rid of them
discuss
C.Pricing products that must be used with the main product
495. Target pricing is the same as finding out an ideal starting selling price?
A. TRUE
B. FALSE
C. none
D. all
discuss
A.TRUE
496. When initiating price changes the company must anticipate possible
reactions from bothbuyers and competitors.
A. True
B. False
C. none
D. all
discuss
A.True
497. The firm uses any existing brand to introduce in market a new product,
the brand is classified as:
A. Brand extension
B. Sub-brand
C. Parent brand
D. Product extension
discuss
A.Brand extension
498. The pricing objectives are
A. Maximum current profit, market share and market skimming
B. Survival
C. Product quality leadership
D. All of the above
discuss
D.All of the above
499. Product quality leadership is based on
A. High quality and low pricing
B. High quality and premium pricing
C. Low quality and premium pricing
discuss
B.High quality and premium pricing
500. The process of setting a low initial price for attracting a large number of
buyers quickly to cover a large market share is known as
A. Going-rate pricing
B. Penetration pricing
C. Value based pricing
D. Skimming pricing
discuss
B.Penetration pricing
501. ______________ is not a function of wholesaler
A. Warehousing
B. Transporting
C. Risk bearing
D. None of these
discuss
D.None of these
502. _____________are retail stores owned by a group of consumers
themselves
A. Super Bazar
B. Shopping mall
C. Consumer co-operative store
D. None of these
discuss
C.Consumer co-operative store
503. _____________means moving of finished goods from one end of a
producer to consumer.
A. Exchange of goods
B. Transfer of goods
C. Physical distribution
D. None of these
discuss
C.Physical distribution
504. ______________ are the retailers who have no fixed place of business.
A. Large scale retailers
B. Itinerant retailers
C. Small scale retailers
D. None of these
discuss
B.Itinerant retailers
505. In a small market, ______________ is better.
C. Direct marketing
D. All of these
discuss
C.Direct marketing
its network isknown as ______________ Distribution.
A. Syndicated
B. selective
C. exclusive
D. intensive
discuss
A.Syndicated
507. ______________ factor is not considered as an important one while
selecting channel ofdistribution
A. Product
B. Market factor
C. Colour
D. None of these
discuss
C.Colour
508. ______________ are generally food stores that are much smaller in size
than supermarkets.
A. Convenient store
B. Discount store
C. Specialty store
D. None of these
discuss
A.Convenient store
509. ______________ are those who obtain title to goods with a view to selling
them at profit
B. Agent middle men
C. Facilitators
D. All of these
discuss
A.Merchant middlemen
A. Huge quantity
B. Small quantity
C. Not sufficient
D. None of these
discuss
B.Small quantity
511. ______________ marketing uses telecommunication devices to reach
prospective customers
A. Direct marketing
B. Telemarketing
D. All of these
discuss
B.Telemarketing
512. ______________ means the set of marketing intermediaries through
which the goods flowfrom the producer to consumer.
B. Direct marketing
D. None of these
discuss
A.Channel of distribution
513. Marketers can enhance the consumers' ability to access knowledge
structures by ________________
A. using loud music
B. using colorful ads
C. employing verbal framing
D. repeating brand information
discuss
D.repeating brand information
514. All marketing activities that attempt to stimulate quick buyer action or
immediate sales of a product are known as ______________________
A. Sponsorship
B. Advertising
C. personal selling
D. sales promotion
discuss
D.sales promotion
515. A detergent that advertises how clean it gets clothes is appealing to the
___________________ consumer need
A. Functional
B. Symbolic
C. Biological
D. Utilitarian
discuss
A.Functional
516. Which of the following is NOT a requirement for setting advertising
objectives?
A. Objectives must be stated in terms of profits.
B. Objectives must be realistic.
C. Objectives must be internally consistent.
D. Objectives must be clear and in writing.
discuss
B.Objectives must be realistic.
517. The series of steps that must be followed by salespersons is classified as:
A. Marketing process
B. Selling process
C. Intermediation process
D. Nominal process
discuss
B.Selling process
518. The promotion tools such as sweepstakes, event sponsorship, samples
and coupons are classified in category of:
A. Organizational Promotion
B. Consumer Promotions
C. Inbound Promotion
D. Outbound Promotion
discuss
B.Consumer Promotions
519. The consumer promotion technique in which customer purchase proof is
sent to manufacturer which then refunds some part of price is called:
A. Cash refund
B. Coupon
C. Sample
D. Premium
discuss
A.Cash refund
520. The short-term benefit given to the customers to attract more customers
is called:
A. Sales Promotion
B. Inbound Promotion
C. Outbound Promotion
D. Organizational Promotion
discuss
A.Sales Promotion
521. _____________________ is irregular in nature.
A. Promotion mix
B. Sales promotion
C. Trade promotion
D. Discount coupon
discuss
B.Sales promotion
522. Which type of promotional tool is nonpublic, immediate, interactive and
customized?
A. Indirect marketing
B. Direct marketing
C. Viral marketing
D. E-commerce
discuss
B.Direct marketing
523. The best promotional tool in any marketing is
___________________________
A. Word of mouth publicity
B. Self-liquidating promotion
C. Push promotion
D. Dealers promotion method
discuss
A.Word of mouth publicity
524. “Sales promotion means any steps that are taken for the purpose of
obtaining or increasing sales” was stated by
A. Kollar and Clark
B. Hanson
C. Bordan
D. AHR Detens
discuss
D.AHR Detens
525. The producer gives a guarantee to the consumer that they will maintain
the product in proper condition during a certain period is known as
A. Pre sales service
B. After sales service
C. Marketing method
D. Sales promotion
discuss
B.After sales service
526. The customer gets an offer of gift on some fixed date and the winners are
announced through draw is called:
A. Lucky draw
B. Instant draw and assigned gift
C. Quantity gifts
D. Rebate
discuss
A.Lucky draw
527. The concept of marketing mix was developed by ________.
A. N. H Borden
B. Philip Kotler
C. Stanton
D. W. Anderson
discuss
C.Stanton
528. ________ takes place when at least one party to a potential exchange
thinks about the means of achieving desired responses from other parties.
A. Marketing management
B. Forecasting
C. Segmentation
D. Targeting
discuss
A.Marketing management
A. Managing the marketing process
B. Monitoring the profitability of the company’s products and services
C. Selecting target markets
D. The art and science of choosing target markets and getting, keeping, and
growing customers through creating, delivering, and communicating superior
customer value
discuss
D.The art and science of choosing target markets and getting, keeping, and
customer value
530. In marketing, ______ is the focal point.
A. Profit
B. Sales
C. Customer
D. All of the above
discuss
C.Customer
531. “Many people want BMW, only few are able to buy” his is an example
of…..
A. Need
B. Want
C. Demand
D. Status
discuss
C.Demand
532. Consumer expenditures are affected by ________.
A. Savings
B. Debt
C. Credit availability
D. All of the above
discuss
D.All of the above
533. Michael Porter has identified five forces that determine the intrinsic long-
run attractiveness of a market or market segment. Which of the following
would NOT be among Porter’s five forces?
A. Industry competitors
B. Technological partners
C. Substitutes
D. Buyers
discuss
B.Technological partners
534. Which of the following statements is true?
A. Psychographic segmentation divides buyers into groups based on their
knowledge, attitude or responses to a product
B. Target market; a set of buyers sharing common needs or characteristics that
the company decides to serve
C. Demographic segmentation divides buyers into different groups based on a
social grade, lifestyle or personality characteristics
discuss
C.Demographic segmentation divides buyers into different groups based on a
social grade, lifestyle or personality characteristics
535. In ________ marketing, the seller engages in the mass production, mass
distribution, and mass promotion of one product for all buyers.
A. Group
B. Mass
C. General
D. Segmented
discuss
B.Mass
536. The major segmentation variables for consumer markets, refers to which
of the following?
A. Geographic, density, psychographic, behavioral
B. Gender, demographic, psychographic, lifestyle
C. Geographic, demographic, psychographic, behavioral
discuss
C.Geographic, demographic, psychographic, behavioral
537. The marketing mix consists of; -6
A. Product, physical evidence, place, process
B. Process, price, place, packaging
C. People, process, place, promotion
D. Product, place, promotion, place
discuss
C.People, process, place, promotion
538. Increasing the features and quality you offer is a decision made by which
marketing mix?
A. Product
B. Price
C. Promotion
D. Place
discuss
A.Product
539. Design is a _____ decision
A. Product
B. Price
C. Promotion
D. Place
discuss
A.Product
540. Segmentation of international markets on the basis of common
languages, religions and customs is example of
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
discuss
B.cultural factors
541. Public Relations is managed by which marketing mix?
A. Product
B. Price
C. Promotion
D. Place
discuss
C.Promotion
542. A value proposition is the full _______ of a _______ - the full mix of
benefits upon which it is positioned.
A. package, product
B. positioning, brand
C. positioning, retailer
D. package, retailer
discuss
A.package, product
543. Which one of the 4Ps is responsible for direct mail?
A. Product
B. Price
C. Promotion
D. Place
discuss
C.Promotion
A. A composite analysis of all environmental factors inside and outside the fir
weaknesses
discuss
D.A blending of four strategic elements to satisfy specific target markets
545. Newsletters, catalogues, and invitations to organization-sponsored events
are most closely associated with the marketing mix activity of:
A. Pricing
B. Distribution
D. Promotion
discuss
D.Promotion
546. USP stands for which of the following?
A. Unique segmentation proposition
B. Unique selling positioning
C. Unique selling proposition
D. None of the Above
discuss
C.Unique selling proposition
547. Which of the following environments examines institutions and other
forces that affect society's basic values, perceptions, preferences, and
behaviors?
A. Cultural
B. Demographic
C. Economic
D. Technological
discuss
A.Cultural
548. Which of the following is NOT part of the external marketing
environment?
A. Political
B. Legal
C. Product
D. Socio-cultural
discuss
C.Product
549. A firm has decided to alter its pricing and promotional strategies in
response to slower than expected job growth and declining personal incomes.
The firm is responding to changes in its:
A. Socio-cultural environment
B. Political environment
C. Economic environment
D. Competitive environment
discuss
C.Economic environment
550. Targeting affluent customers with luxurious goods is an example of
B. Income segmentation
C. Psychographic segmentation
D. Behavioral segmentation
discuss
D.Behavioral segmentation
551. The process of collecting information about the external marketing
environment is
A. Environmental management
B. Environmental scanning
C. Marketing management
D. Marketing research
discuss
B.Environmental scanning
552. The most formal definition of marketing is ________.
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The four Ps (product, price, place, promotion)
D. An organizational function and a set of processes for creating,
communicating, and delivering value to customers and for managing customer
relationships in ways that benefit the organization and its stakeholders
discuss
D.An organizational function and a set of processes for creating,
communicating, and delivering value to customers and for managing customer
relationships in ways that benefit the organization and its stakeholders
553. Which of the following would be the best illustration of a subculture?
A. A religion.
B. A group of close friends.
C. Your university.
D. Your occupation.
discuss
A.A religion.
554. The ________ is a tool for identifying ways to create more customer
value.
A. Value chain
B. Customer survey
C. Brand loyalty index
D. Promotion channel
discuss
A.Value chain
555. Good marketing is no accident, but a result of careful planning and
________.
A. execution
B. selling
C. strategies
D. research
discuss
A.execution
A. managing the marketing process
B. monitoring the profitability of the company’s products and services
C. the art and science of choosing target markets and getting, keeping, and
customer value
D. developing marketing strategies to move the company forward
discuss
C.the art and science of choosing target markets and getting, keeping, and
customer value
557. Chimney Sweeps employs people to clean fireplaces and chimneys in
homes and apartments. The firm is primarily the marketer of which one of the
following?
A. An image
B. A service
C. A good
D. An idea
discuss
B.A service
558. Marketers often use the term ________ to cover various groupings of
customers.
A. people
B. buying power
C. demographic segment
D. market
discuss
D.market
559. The ________ concept holds that consumers and businesses, if left alone,
will ordinarily not buy enough of the organization’s products.
A. production
B. selling
C. marketing
D. holistic marketing
discuss
B.selling
560. ________ is the father of modern marketing.
A. Peter Drucker
B. Philip Kotler
C. Neil Armstrong
D. Maslow
discuss
B.Philip Kotler
561. The product mix pricing technique through which companies develop
product lines for pricing instead of single products is classified as
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing
discuss
C.product line pricing
562. The concept of product mix which refers to wide range of product lines
carried by the company is classified as
A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix
discuss
A.width of product mix
563. In the product mix, the company producing the toothpaste, paper
products, detergents and bathing soap bars is classified as
A. product line consistency
B. product line width
C. product line length
D. product line depth
discuss
C.product line length
564. The ________ of a product mix refers to how many variants are offered of
each product in the line.
A. Width
B. Length
C. Depth
D. Consistency
discuss
C.Depth
565. The ________ of the product mix refers to how closely related the various
product lines are in end use, production requirements, distribution channels,
or some other way.
A. Consistency
B. Depth
C. Width
D. Length
discuss
A.Consistency
566. The pricing technique used by sellers while selling individual products in
bundles is
A. optional-feature pricing
B. pure bundling pricing
C. mixed bundling pricing
D. pure bundling pricing
discuss
C.mixed bundling pricing
567. Pricing cues such as sale signs and prices that end in 9 become more
influential when ________.
A. Consumer price knowledge is poor
B. Items are purchased frequently
C. Items have been on the market a long time
D. Prices are consistent year-round
discuss
A.Consumer price knowledge is poor
568. In market-penetration pricing, the company’s objective is to ________,
believing that higher sales volume will lead to lower unit costs and higher long-
run profits.
A. Block competitive launches
B. Maximize their market share
C. Minimize their market share
D. Maximize volume
discuss
B.Maximize their market share
569. To maximize market share, a firm may use _____________ pricing, which
is based on the theory that as sales volume increases, unit costs will decrease.
A. Market-penetration
B. Market-skimming
C. Value pricing
D. Demand pricing
discuss
A.Market-penetration
570. Consumers ________ low-cost products or items they buy infrequently.
A. Prefer the lowest total cost of ownership of
B. Are ambivalent to prices of
C. Are more price sensitive to
D. Are less price sensitive to
discuss
D.Are less price sensitive to
571. Sigma-Sunco has decided to introduce its new sunscreen eye drops in a
limited market consisting of only two cities and closely monitor the reactions
of potential customers to the product and marketing program. This is called
A. Diffusion analysis
B. Use test
C. Concept test
D. Test marketing
discuss
D.Test marketing
572. At the Melting Moments, an ice cream parlor, customers place their
orders, watch their icecream sundaes being prepared, and then quickly eat
the sundaes in the store before the ice cream melts. This is an example of a
characteristic of services known as
A. Inseparability
B. Intangibility
C. Heterogeneity
D. Perishability
discuss
D.Perishability
573. Raw materials such as forest and food are termed as a.
A. Infinite resources
B. Finite resources
C. Finite renewable resources
D. Finite nonrenewable resources
discuss
C.Finite renewable resources
574. The optional-feature pricing, captive-product pricing, product-bundling
pricing and byproduct pricing are considered as the techniques of
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing
discuss
A.product mix pricing
575. Which of the following is not one of the problems typically associated
with secondary data?
A. It is too expensive to obtain
B. It may not be current
C. It may not exist
D. It may not be impartial
discuss
A.It is too expensive to obtain
576. Primary data can be collected through all the four ways except –
A. Observation
B. Surveys
C. Focus group
D. Chatting
discuss
D.Chatting
577. The research instruments that a marketing researcher can make use of
area.
A. Questionnaires, Qualitative measure and mechanical devices
B. Questionnaires, experimental research and behavioral data
C. Questionnaires, qualitative measure and experimental research
D. Qualitative measure, Experimental research and survey research
discuss
A.Questionnaires, Qualitative measure and mechanical devices
578. Intercept interviews involves
A. Asking questions and recording observations
B. Seeking an appointment from respondents and paying some incentive for
being interviewed.
C. Stopping people at a shopping mall and requesting an interview.
D. Calling up people and requesting an interview
discuss
C.Stopping people at a shopping mall and requesting an interview.
579. In PLC stages, the stage in which sales and profits declines is called
A. decline stage
B. less improved stage
C. product maturity stage
D. non-innovative stage
discuss
D.non-innovative stage
580. The customers in growth stage of life cycle of products are classified as:
A. Innovators
B. early adopters
C. middle majority customers
D. laggards
discuss
B.early adopters
581. The total length of each product line is divided by number of product lines
which is carriedby the company to calculate
A. average width of product mix
B. average length of product mix
C. average depth of product mix
D. consistency of product mix
discuss
B.average length of product mix
582. Whenever a new product eliminates another product because of its
improvements, suchas CDs to Cassettes, this phenomenon is referred as
A. Improvements
B. Creative destruction
C. Creative construction
D. Improvement destruction
discuss
B.Creative destruction
583. The pricing technique in which variable fee is charged with a fixed fee are
called as
A. product line pricing
B. Two-part pricing
C. by-product pricing
D. optional-feature pricing
discuss
B.Two-part pricing
584. Which of the following stages is not included in AIDAS theory?
A. Gaining interest
B. Evaluation
C. Securing attention
D. Inducing action
discuss
B.Evaluation
585. The pricing technique is used by sellers that offer their products in the
bundles only is classified as
A. pure bundling pricing
B. mix bundling pricing
C. Two-part bundle pricing
D. optional-feature pricing
discuss
A.pure bundling pricing
586. The customer will judge the offering by three basis elements: ________,
services mix and quality, and price.
A. Performance
B. Salespeople
C. Price
D. Product features and quality
discuss
D.Product features and quality
587. The five product levels constitute a ________. At each level more,
customer value is added.
A. Customer-augmented product
B. Customer consumption system
C. Customer value-hierarchy
D. Customer-perceived value
discuss
C.Customer value-hierarchy
588. Marketers have traditionally classified products on the basis of three
characteristics: ________, tangibility, and use.
A. Customer value hierarchy
B. Expected
C. Augmented
D. Durability
discuss
D.Durability
589. A firm that bases its price on how it thinks the competitors will price,
rather than on its own costs or demand, in order to win a contract is most
likely using
A. Going-rate pricing
B. Cost-plus pricing
C. Perceived-value pricing
D. Sealed-bid pricing
discuss
C.Perceived-value pricing
590. ____________ is the amount of money charged for a product or service.
A. Price
B. Accountancy
C. Demand
D. Value
discuss
A.Price
591. _____________ is the sum of the values that consumers exchange for the
benefits of having or using the product or service.
A. Price
B. Elasticity
C. Demand
D. Value estimate
discuss
A.Price
592. Throughout most of history, prices were set by ____________.
A. Fixed-price policies constructed by sellers
B. Negotiation between buyers and sellers
C. Governments and regulatory agencies
D. Ruling monarchs
discuss
B.Negotiation between buyers and sellers
593. A ____________ policy means that a firm sets one price for all buyers in a
given product or service line.
A. Fixed-price
B. Variable-price
C. Dynamic-price
D. Standard-price
discuss
A.Fixed-price
594. Marketing channel that involves no intermediaries to make their products
available to final buyers is classified as
A. direct channel
B. indirect channel
C. flexible channel
D. static channel
discuss
A.direct channel
595. Process of managing upstream and downstream of final goods, flow of
raw materials and information about resellers and final consumers is classified
as
A. marketing logistics network
B. supply chain management
C. delivery network
D. physical distribution network
discuss
B.supply chain management
596. In marketing channels, conflict occurs in marketing channels working at
same level is classified as
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict
discuss
D.horizontal conflict
597. Network of delivering products to customer which is composed of
distributors, suppliers and manufacturing company is classified as
A. supply chain management
B. marketing channels
C. delivery channels
D. value delivery network
discuss
D.value delivery network
598. In marketing intermediaries, way of distribution in which few dealers
distribute company's product in selective territories is classified as
A. selective distribution
B. intensive distribution
C. inclusive distribution
D. exclusive distribution
discuss
D.exclusive distribution
599. Avon, Amway, and Tupperware use which of the following forms of
channeldistribution?
B. indirect marketing channel
C. forward channel
D. fashion channel
discuss
A.direct marketing channel
600. From the economic system’s point of view, the role of marketing
intermediaries is to transform:
A. Raw products into finished products.
B. Consumer needs into producer needs.
C. Consumer needs and wants into product desires.
D. Assortments of products made by producers into the assortments wanted
by consumers.
discuss
D.Assortments of products made by producers into the assortments wanted by
consumers.
601. A distribution channel moves goods and services from producers to
consumers. It overcomes the major time, place, and ______________ gaps
that separate goods and services from those who would use them.
A. possession
B. profit
C. image
D. psychological
discuss
A.possession
602. Through their contacts, experience, specialization, and scale of operation,
______________ usually offer the firm more than it can achieve on its own.
A. manufacturers
B. producers
C. direct marketers
D. intermediaries
discuss
D.intermediaries
603. Makers of televisions, cameras, tires, furniture, and major appliances
normally use which of the following distribution channel forms?
B. indirect marketing channel
C. horizontal channel
D. synthetic channel
discuss
B.indirect marketing channel
604. Using manufacturer’s representatives or sales branches is usually a
characteristic of whichof the following channel forms?
A. business marketing channels
B. customer marketing channels
C. service marketing channels
D. direct marketing channels
discuss
D.direct marketing channels
605. Transporting and storing goods is part of which of the following marketing
channel functions?
A. negotiation
B. physical distribution
C. contact
D. matching
discuss
B.physical distribution
606. Who sells to the customers?
A. Semi wholesalers
B. Wholesalers
C. Retailer
D. Distributor
discuss
C.Retailer
607. The benefits of marketing channels are……….
A. Cost saving
B. Time saving
C. Financial support given
D. All of above
discuss
D.All of above
608. With respect to a channel of distribution, the number of intermediary
levels within the channel indicates the ____________ of a channel.
A. width
B. depth
C. length
D. similarity
discuss
C.length
609. Independent firms at different channel levels integrate their programs on
a contractual basis to achieve systemic economies and increased market
impact are known as……….
A. Corporate vertical marketing systems
B. Contractual vertical marketing systems
C. Administered vertical
discuss
B.Contractual vertical marketing systems
610. Which of the following statements about the sales force in the 21st
century is true?
A. Sales managers will use a hands-off approach and let the professional
salesperson be his or her own boss
B. Transactional exchanges no longer occur
C. Sales management must be smart and nimble and provide technology-
centered solutions to support the sales effort
D. Salespeople make little use of the Internet because they realize the
importance of the personal touch
discuss
C.Sales management must be smart and nimble and provide technology-
centered solutions to support the sales effort
611. When channel members assume responsibility for one or more of the
marketing flows over at least two separate levels of distribution manufacturing
and wholesaling, in fact, such systems are synonymous with both forward and
backward vertical integration is known as…………
A. Corporate vertical marketing systems
B. Contractual vertical marketing systems
C. Administered vertical marketing systems
discuss
A.Corporate vertical marketing systems
612. The difference between transactional selling and relationship selling is
A. In transaction, selling buyers must pay cash
B. In relationship selling, buyers and sellers must be related
C. In transaction selling, sellers provide greater service
D. In relationship selling, sellers work to provide value to their customers
discuss
D.In relationship selling, sellers work to provide value to their customers
613. A ______________ is a set of interdependent organizations involved in
the process of making a product or service available for use of consumption by
the consumer or business user.
A. retailer
B. wholesaler
C. distribution channel
D. middleman
discuss
C.distribution channel
614. The work of setting up objectives for selling activities, determining and
scheduling the steps necessary to achieve these objectives is known as………….
A. Selling
B. Sales policy
C. Sales programme
D. Sales planning
discuss
D.Sales planning
615. Karen is studying the potential for selling her company's products in
China. As part of her analysis, she is assessing the number, types and
availability of wholesalers and retailers. Karen is studying the country's
A. Natural conditions
B. Technological feasibility
C. Social and cultural norms
D. Distribution structure
discuss
D.Distribution structure
616. Mr. Narayan, the new national sales manager is learning about the
internal organizational environment in her company. She will learn about all
the following EXCEPT
A. Human resources
B. Financial resources
C. Service capabilities
D. Social and cultural environment
discuss
D.Social and cultural environment
617. Which is not a strategic role of sales management?
A. Tracking
B. Reporting
C. Delivery
D. Optimizes distribution
discuss
C.Delivery
618. John, the sales manager for a building materials company, knows the
customers in one profitable sales territory, are particularly hostile to women
sales reps. John faces an ethical dilemma primarily in the area of:
A. Determining compensation and incentives
B. Equal treatment in hiring and promotion
C. Respect for individuals in supervisory and training programs
D. Fairness in the assignment of sales territories
discuss
D.Fairness in the assignment of sales territories
619. Market –oriented firms focus on:
A. Retailers
B. Distributors
C. Customers
D. Wholesalers
discuss
C.Customers
620. Reorder point tells
A. When to order
B. How much to order
C. When the order will reach
D. All of the above
discuss
A.When to order
621. Which of the following is not an area of responsibility for a logistics
manager?
A. Inventory
B. Marketing
C. Information systems
D. Warehousing
discuss
B.Marketing
622. Which of the following should be the first step in designing a marketing
channel?
A. Exploring international opportunities
B. Evaluating intermediaries
C. Identifying what consumers want from the channel
D. Identifying channel objectives
discuss
C.Identifying what consumers want from the channel
623. Which type of product might require a more direct marketing channel to
avoid delays and too much handling?
A. products in their decline stage
B. products in their maturity stage
C. perishable products
D. high-priced products
discuss
A.products in their decline stage
624. The process of getting goods from manufacturers to customers has
traditionally been known as ………….
A. Physical Distribution
B. Promotion
C. Advertising
D. Branding
discuss
A.Physical Distribution
625. Managing both downstream and upstream flows and related information
among suppliers, manufacturers, resellers and final consumers is known as
………….
A. Supply Chain Management
B. Promotion
C. Advertising
D. Branding
discuss
A.Supply Chain Management
626. An efficient physical distribution system is needed ----.
A. To reduce the costs of distribution
B. To increase the costs of distribution
C. To streamline the promotion process
D. To create awareness in consumers’ mind about the product
discuss
A.To reduce the costs of distribution
627. Distribution logistics begin with a ----.
A. Customer order
B. Assembling
C. Packaging
D. Dispatch of goods to consumers
discuss
A.Customer order
628. Combination of rail and trucks is called ----.
A. Piggyback
B. Fishback
C. Train ship
D. Warehouse
discuss
A.Piggyback
629. Considering promotional mix, method of giving short term incentives to
encourage sale of particular market offering is classified as
A. sales promotion
B. personal selling
C. public relations
D. advertising
discuss
A.sales promotion
630. According to promotional mix, method which follows corporate image
building, handling unfavorable events and stories to get favorable publicity is
called
A. sales promotion
B. personal selling
C. public relations
D. advertising
discuss
C.public relations
631. Considering promotional mix, paid, non-personal promotion of ideas or
market offeringsby some specific sponsor is classified as
A. public relations
B. advertising
C. sales promotion
D. personal selling
discuss
C.sales promotion
632. Systematic blend of personal selling, sales promotion, advertising and
public relations to communicate customer value is called
A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b
discuss
D.both a and b
633. According to promotional mix, method which focuses on building
relationships with individual customers to maintain lasting relationship is called
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing
discuss
D.direct marketing
634. Major strategies regarding promotion mix are
A. pull and push strategy
B. rational and moral selling strategy
C. direct strategy
D. indirect strategy
discuss
A.pull and push strategy
635. Promotion strategy in which producers promotes goods to final customers
by using sales force is classified as
A. rational selling strategy
B. push strategy
C. pull strategy
D. moral selling strategy
discuss
B.push strategy
636. Promotional mix strategy in which advertisement and promotions are
made to final customers to induce them to buy products is classified as
A. pull strategy
B. moral selling strategy
C. rational selling strategy
D. push strategy
discuss
A.pull strategy
637. Method of managing promotion budget by defining objectives,
determining tasks to achieve objectives and estimating costs for activities is
called
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
discuss
D.objective and task method
638. Method of managing advertising budget at a certain percentage of sales
price per unit or forecasted sales of products is classified as
discuss
A.percentage of sales method
639. Methods used to determine total budget for advertising its market
offerings are
A. affordable method
B. competitive parity method
C. percentage of sales method
D. all of above
discuss
D.all of above
640. Method of managing promotional budget to match outlays of competitors
is called
discuss
C.competitive parity method
641. Method of managing advertising budget at company can have money for
is classified as
discuss
B.affordable method
642. Another name for a company’s marketing communications mix is:
A. The advertising program.
B. The sales force.
C. The image mix.
D. The promotion mix.
discuss
D.The promotion mix.
643. Which tool of the promotional mix is defined as any paid form of non-
personal presentation and promotion of ideas, goods, or services by an
identified sponsor?
A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
discuss
A.Advertising
644. The _______________________ is the specific mix of advertising,
personal selling, sales promotion, public relations, and direct marketing tools
that the company uses to pursue its advertising and marketing objectives.
A. Value mix
B. Integrated dealer mix
C. Marketing communications mix
D. Marketing control mix
discuss
C.Marketing communications mix
645. Which tool of the promotional mix consists of short-term incentives to
encourage the purchase or sale of a product or service?
A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
discuss
D.Sales promotion
646. If a company wants to build a good “corporate image,” it will probably use
which of the following marketing communications mix tools?
A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
discuss
B.Public relations
647. ________________ is direct communications with carefully targeted
individual consumers to obtain an immediate response.
A. Personal selling
B. Public relations
C. Direct marketing
D. Sales promotion
discuss
C.Direct marketing
648. There is an increasing amount of commerce being done via the Internet.
With respect to the promotional mix, which of the following categories would
be most directly concerned with Internet commerce?
A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
discuss
C.Direct marketing
649. The personal presentation by the firm’s sales force for the purpose of
making sales and building customer relationships is called:
A. Personal selling.
B. Public relations.
C. Direct marketing.
D. Sales promotion.
discuss
A.Personal selling.
650. Which of the following major promotional tools use press relations,
product, Publicity, corporate communications, lobbying, and public service to
communicate Information?
A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
discuss
B.Public relations
651. Which of the following major promotional tools use the telephone, mail,
fax, e-mail, and the Internet to communicate directly with specific consumers?
A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
discuss
C.Direct marketing
652. Although the promotion mix is the company’s primary communication
activity, the __________________ must be coordinated for greatest
communication impact.
A. Organizational culture
B. Entire marketing mix
C. Demand mix
D. Profit variables in a company
discuss
B.Entire marketing mix
653. Two major factors are changing the face of today’s communications. One
of these factors is the fact that:
A. Costs of promotion are rising.
B. Mass markets are fragmented and marketers are shifting away from mass
marketing.
C. Global communications are not growing rapidly enough.
D. Marcom managers have achieved more power and control.
discuss
A.Costs of promotion are rising.
654. Identify the products that the customer usually buys frequently and with a
minimum of comparison and buying effort.
A. Specialty
B. Convenience
C. Unsought
D. Augmented
discuss
A.Specialty
655. ________ guides the development of advertisements and personal sales
presentations.
A. AIEA
B. AIBA
C. AICA
D. AIDA
discuss
D.AIDA
656. Of the following reasons, which is not a reason to use sales promotion?
A. To reach new customers
B. To reward behaviour
C. To develop brand image
D. To assist integration
discuss
C.To develop brand image
657. Which of the following is NOT considered to be an objective associated
with the use of sales promotions?
A. Change buyer attitudes
B. Increase volume of individual purchases
C. Prompt buyers into trial purchase
D. Product improvement
discuss
A.Change buyer attitudes
658. Sales promotions are thought to make consumer purchase decisions:
A. less satisfying
B. simpler
C. more complex
D. more satisfying
discuss
D.more satisfying
659. If there is low involvement and the product/market is established then
sales promotions should be used for:
A. loyals to reward and increase usage
B. loyals to increase loyalty
C. loyals to encourage trial
D. all to block out the competition
discuss
A.loyals to reward and increase usage
660. According to promotional mix, the method which follows corporate image
building, handling unfavorable events and stories to get favorable publicity is
called
A. sales promotion
B. personal selling
C. public relations
D. advertising
discuss
C.public relations
661. The promotion “P” of marketing is also known as ________.
A. Product Differentiation
B. Distribution
C. Cost
D. Marketing Communication
discuss
D.Marketing Communication
662. Refersto those in the targetedmarketwho have purchased the product.
A. targetmarket
B. Penetratedmarket
C. availablemarket
D. potentialmarket
discuss
B.Penetratedmarket
663. Marketing is a process which aims at:
A. Selling Products
B. Maximizing Profits
C. Satisfying Customers
D. Producing
discuss
C.Satisfying Customers
664. Marketing is ________________ :
A. Art
B. Science
C. Both
D. Neither
discuss
C.Both
665. The buying process starts when the buyer recognizes a _________.
A. Product
B. an advertisement for the product
C. a salesperson from a previous visit
D. problem or need
discuss
D.problem or need
666. ______ refers to collecting goods of the same type from various sources
of supply.
A. Buying
B. Selling
C. Assembling
D. Financing
discuss
C.Assembling
667. Identify the products that the customer usually buys frequently and with a
minimum of comparison and buying effort.
A. Specialty
B. Convenience
C. Unsought
D. Augmented
discuss
B.Convenience
668. The most basic level of a product is called the:
A. Core product.
B. Central product.
C. Fundamental product.
D. Augmented product
discuss
A.Core product.
669. A(n) _____ product exceeds customer expectations.
A. Strategic
B. Superior
C. Augmented
D. Anticipated
discuss
C.Augmented
670. These objectives are often the most suitable when firms operate in a
market dominated by a major competitor and where their financial resources
are limited
A. Niche
B. Hold
C. Harvest
D. Divest
discuss
A.Niche
671. The use of price points for reference to different levels of quality for a
company's related products is typical of which product-mix pricing strategy?
A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing
discuss
D.Product line pricing
672. What does the term PLC stand for?
A. Product life cycle
B. Production life cycle
C. Product long cycle
D. Production long cycle
discuss
A.Product life cycle
673. PLC in marketing represents two main challenges. 1st an organization
must be good at developing new product to replace old ones and 2nd it must
be good at _________________.
A. Functioning
B. Marketing
C. Selling
D. Adapting
discuss
D.Adapting
674. When a new product arrives in the market with higher quality, higher
value and new features better than its competitors. Such products are known
as
A. Superior products
B. Develop superior products
C. Unique superior products
D. New products
discuss
C.Unique superior products
675. Which of the following is not a characteristic of “Market Introduction
Stage” in PLC?
A. Demands has to be created
B. Costs are low
C. Makes no money at this stage
D. Slow sales volume to start
discuss
B.Costs are low
676. According to whom “ a product lifecycle is very much similar to human life
cycle.”
A. Arch Paton
B. Stanton
C. Neil Borden
D. Philip Kotler
discuss
A.Arch Paton
677. Increased competition leads to price decrease, increasing public
awareness, sales volume increase significantly are the characteristics of
______________ in PLC.
A. Mature stage
B. Decline stage
C. Growth stage
D. Market introduction stage
discuss
C.Growth stage
678. __________________________ includes review of sales, profit
projections and cost for a new product, to find out whether it satisfied the
company objective or not.
A. Product Development
B. Business Analysis
C. Marketing Strategy
D. Test Marketing
discuss
B.Business Analysis
679. In _______________________ all the augmentations and transformations
of a product might undergo in the failure.
A. Generic Product
B. Expected Product
C. Augmented Product
D. Potential Product
discuss
D.Potential Product
680. Color and size of the product, brand and packaging are considered as
A. Chemical features of product
B. Physical features of product
C. Product designing
D. Product manufacture
discuss
B.Physical features of product
681. Marketing channel that involves no intermediaries to made their products
available to finalbuyers is classified as
A. Direct channel
B. Indirect channel
C. Static channel
D. Flexible channel
discuss
A.Direct channel
682. Identify the incorrect statement about multiple channels:
A. Internet banking is an example of low-cost channel that is offered by banks
B. Customers usually use only one channel for all transactions even if multiple
C. Service sensitive customers prefer the full-service channels
D. Economic considerations should not be the only criteria for deciding what
combination of channels to be used
discuss
B.Customers usually use only one channel for all transactions even if multiple
683. The ______________ function of marketing makes the products available
in different geographic regions.
A. Production.
B. Selling.
C. Distribution.
D. Promotion.
discuss
C.Distribution.
684. Logistics means ______________.
A. Production.
B. Flow of goods.
C. Consumption.
discuss
B.Flow of goods.
685. Logistics management is a part of ______________.
A. Production.
B. Marketing channel
C. Supply chain management.
D. Consumption.
discuss
C.Supply chain management.
A. Standardization.
B. Storage.
C. Packaging.
D. Transportation.
discuss
A.Standardization.
687. The best channel of distribution for vacuum cleaner is ______________.
B. Tele marketing.
C. Retail chains.
D. None of these.
discuss
A.Direct marketing.
688. Transportation belongs to ______________ function of marketing.
A. Research.
B. Exchange.
C. Physical supply
D. Facilitating.
discuss
C.Physical supply
689. ______________ is a broad range of activities concerned with efficient
movement of finished goods from the end of the production line to the
consumer.
A. Physical distribution.
D. None of these.
discuss
A.Physical distribution.
690. Which of the following is not a non-store retailing?
A. Tele marketing.
B. Direct marketing.
C. Kiosk marketing.
D. Retail chains.
discuss
D.Retail chains.
691. In ______________ , manufacturers supply products to a limited number
of outlets in the target market.
discuss
A.Selective distribution
692. Which company is the pioneer in direct marketing?
A. Johnson &Johnson.
B. Eureka Forbes.
C. Avon cosmetics.
D. Cipla.
discuss
B.Eureka Forbes.
693. Ensuring the availability of the products and services as and when
required by the customers is ______________ utility.
A. Time.
B. Place.
C. Form.
D. Profession
discuss
A.Time.
694. The process of moving the raw materials from the place of the suppliers
to the place of the producers is known as ______________.
C. Inventory management.
discuss
A.Inbound logistics.
695. The flow of goods from production to consumption is known as
______________.
B. Outbound logistics.
C. Process logistics.
discuss
B.Outbound logistics.
696. All marketing activities that attempt to stimulate quick buyer action or
immediate sales ofa product are known as ______________________
A. Sponsorship
B. Advertising
C. personal selling
D. sales promotion
discuss
D.sales promotion
697. Which of the following is NOT a requirement for setting advertising
objectives?
A. Objectives must specify the amount of change.
B. Objectives must be stated in terms of profits.
C. Objectives must be realistic.
D. Objectives must be internally consistent.
discuss
B.Objectives must be stated in terms of profits.
698. The ______________________ component of attitudes focuses on
behavioral tendencies
A. Affective
B. Instrumental
C. Conative
D. Cognitive
discuss
B.Instrumental
699. The process of translating thought into a symbolic form is known as
_____________________
A. Encoding
B. Feedback
C. Noise
D. Decoding
discuss
A.Encoding
700. Margaret Stephens notices the television commercial because of the loud
sounds. This is an example of ______________________
A. exposure
B. involuntary attention
C. nonvoluntary attention
D. voluntary attention
discuss
A.exposure
701. The concept which states information about value, opportunities and
rewards of good performance as thought by salespersons is called:
A. Organizational Climate
B. Media Climate
C. Sales Climate
D. Outbound Climate
discuss
A.Organizational Climate
702. According to consumer promotion technique, the cash refunds is also
classified as:
A. Price packs
B. Sweepstakes
C. Point of Purchase Promotions
D. Cash Rebate
discuss
A.Price packs
703. The consumer promotion technique according to which product
consumers are told to submit their names for drawing is classified as
A. Cash Refunds
B. Cash Sample
C. Sweepstakes
D. Cents off deals
discuss
A.Cash Refunds
704. The promotion tools such as sweepstakes, event sponsorship, samples
and coupons are classified in category of:
A. Organizational Promotion
B. Consumer Promotions
C. Inbound Promotion
D. Outbound Promotion
discuss
A.Organizational Promotion
705. The individual who represent company by performing selling, servicing,
information gathering, and prospecting is classified as:
A. Sales person
B. Promoting manager
C. Prospering manager
D. Persuasion manager
discuss
A.Sales person
1. …………. channel is also called as zero level marketing channel.
A. indirect
B. direct
C. vertical
D. multilevel
discuss
B.direct
2. Good marketing is no accident, but a result of careful planning & ………
A. research
B. strategies
C. selling
D. execution
discuss
D.execution
3. …………… starts with determining customers’ wants & ends with satisfaction
of those wants.
A. product
B. selling
C. marketing
D. promotion
discuss
C.marketing
4. Advertising is …………..in nature.
A. special
B. personal
C. non-personal
D. private
discuss
C.non-personal
5. Marketing research acts as ……….. for accurate decision making.
A. facilitator
B. underwriter
C. sponsor
D. guarantor
discuss
A.facilitator
6. Appropriate marketing mix would ………….. the profit of an organisation.
A. curtail
B. dwindle
C. increase
D. decrease
discuss
C.increase
7. A ………….. is the actual container , covering or wrapping to protect the
product.
A. design
B. packaging
C. label
D. brand
discuss
B.packaging
8. ………..is the first step in personal selling.
A. cpresentation
B. prospecting
C. approach
D. follow up
discuss
C.approach
9. Product planning implies devising …….. For the market.
A. products
B. distribution
C. buying
D. selling
discuss
A.products
10. ……….. Data is the information about the population.
A. government
B. formal
C. informal
D. census
discuss
D.census
11. …………..awards are given to those customers who are eligible to the
organisation and product.
A. national
B. jury
C. state
D. patronage
discuss
B. jury
12. Ethics is a branch of …………… which is concerned with human conduct.
A. psychology
B. physiology
C. philosophy
D. sociology
discuss
C.philosophy
13. Sales promotion involves ………….. term incentives given by seller to
promote sales.
A. standard
B. short
C. medium
D. long
discuss
B.short
14. Buying decision process starts with …………….
A. purchase decision
B. information search
C. evaluating options
D. need identification
discuss
D.need identification
15. ……….. is the essence of marketing.
A. exchange
B. money
C. time
D. place
discuss
A. exchange
16. …………… marketing mix use of electronic devices such as computer.
A. digital
B. social
C. green
D. rural
discuss
A.digital
17. ………. Is not a component of MIS.
A. mdss
B. niche marketing
C. marketing intelligence
D. internal records
discuss
B. niche marketing
18. Non conventional rural centric media include ……………
A. radio
B. newspaper
C. television
D. folk
discuss
D.folk
19. ……….. is a study of variables of population such as age, gender etc.
A. phisiographic
B. psychographic
C. demographic
D. sociographic
discuss
C.demographic
20. ………….. refers to repeat purchases by the existing customers.
A. brand image
B. brand equity
C. brand loyalty
D. flank defense
discuss
C.brand loyalty
21. …………. Coined the expression 'Marketing Mix'
A. philips kotler
B. henry fayol
C. williams stanton
D. james culliton
discuss
D.james culliton
22. ……….. Part of product that carries information about the product & seller.
A. brand
B. design
C. label
D. package
discuss
C.label
23. ……….. Refers to reduction in price of the product.
A. extension
B. discount
C. premium
D. offer
discuss
B.discount
24. Redesigning enables ………….. Of the brand.
A. repositioning
B. reproducing
C. endorsement
D. restructuring
discuss
A.repositioning
25. Marketing ……….. Creates time , place & possession utility.
A. department
B. idea
C. plan
D. channels
discuss
D.channels
1. In a small market ______________ is better
C. Direct marketing
D. All of these
discuss
C.Direct marketing
2. Direct marketing is found more suitable to which of the following products?
A. Agriculture products
B. TV
C. Shoes
D. Vacuum cleaner
discuss
D.Vacuum cleaner
3. ______________ is not a vertically integrated channel
A. Admininisterd
B. Contractual
C. Corporate
D. None of these
discuss
D.None of these
4. ______________ is not included in the product factor
A. Physical nature
B. Technical nature
C. Suitability
D. None of these
discuss
C.Suitability
A. One level channel
B. Zero level channel
C. Two level channel
D. None of these
discuss
B.Zero level channel
6. Selling includes ______________
A. Advertising
B. Transfer of title from the seller to the buyer
C. Sales promotion
D. None of these
discuss
B.Transfer of title from the seller to the buyer
7. ______________ is not a step in advertising campaign
A. Market analysis
B. Determining ad Objectives
C. Selecting ad media
D. Supply of goods
discuss
D.Supply of goods
8. ______________ is not a consumer promotion scheme
A. Samples
B. Advertising material
C. Coupons
D. Rebates
discuss
B.Advertising material
A. Trade promotion
B. Goods promotion
C. Commerce promotion
D. None of these
discuss
A.Trade promotion
prospect is called
A. Personal selling
B. Direct marketing
C. Advertising
D. None of these
discuss
A.Personal selling
11. ______________ is all the written or spoken matter in an advertisement
expressed in words orsentences and figures designed to convey the message.
A. Matter
B. ad medium
C. ad copy
D. none of these
discuss
C.ad copy
12. A major portion of the rural population consists of ______________
income groups.
A. Low
B. high
C. medium
D. all of these
discuss
A.Low
13. General rural markets where rural /tribal people gather once or twice a
week on a fixed dayto exchange/to sell their produce is called ______________
B. Seasonal market
C. Daily market
D. Rural market
discuss
A.Regular periodic market
14. Permanent rural market with continuous trading activity is called
______________
B. Seasonal market
C. Daily market
D. Rural market
discuss
C.Daily market
15. Rural consumers are ______________
A. Price sensitive
D. none of these
discuss
A.Price sensitive
its network isknown as ______________ Distribution.
A. Syndicated
B. selective
C. exclusive
D. intensive
discuss
A.Syndicated
A. Pure tangible good
B. hybrid
C. pure service
D. none of these
discuss
C.pure service
A. People
B. packaging
C. process
discuss
A.People
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
discuss
A.Demarketing
20. ______________ is also called ambush marketing.
A. Event marketing
B. morph marketing
D. none of these
discuss
A.Event marketing
21. The term ______________ Marketing was coined by Steven Jurvetson in
1997.
A. Word of mouth
B. viral
C. guerilla
D. morph
discuss
B.viral
22. ______________ is the marketing of a social message with a view to
change behavior ofpeople's habit.
A. Green marketing
B. Social marketing
D. none of these
discuss
B.Social marketing
A. E-marketing
B. E-business
C. E-commerce
D. none of these
discuss
B.E-business
24. ______________ can be defined as convergence of branding, information
dissemination andsales transactions all in one place.
A. E-advertising
B. E-branding
C. E-commerce
D. E-marketing
discuss
A.E-advertising
A. eavesdropping
B. spoofing
C. encryption
D. unauthorized action
discuss
C.encryption
26. ______________ is not an e-payment media.
A. Credit card
B. Debit card
C. Electronic cheque
D. Wallet
discuss
D.Wallet
A. ETB
B. EFT
C. E-cash
D. None of these
discuss
D.None of these
28. ______________ Is a specialized form of online identity theft.
A. Spoofing
C. Eavesdropping
D. Phishing
discuss
D.Phishing
29. ______________ is a computer crime in which criminal breaks into a
computer system forexploring details of information etc.
A. Hacking
B. Spoofing
C. Eavesdropping
D. Phishing
discuss
A.Hacking
30. All forces or factors that effect marketing policies, decisions and operations
of a businessconstitute ______________
A. Marketing mix
B. Marketing environment
C. Marketing control
D. None of these
discuss
B.Marketing environment
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
discuss
A.Regulated markets
32. Market where shares, debentures, bonds etc of companies are bought and
sold.
A. Money market
C. Stock market
D. None of these
discuss
C.Stock market
33. Profit through Customer Satisfaction Is aimed in ______________ Concept
A. Production
B. Holistic
C. Marketing
D. Selling
discuss
C.Marketing
34. A person who purchases a product or service either for his own
consumption or for othersis known as ______________
A. Buyer
B. Customer
C. Consumer
D. None of these
discuss
B.Customer
known as
A. Target marketing
D. None of these
discuss
B.Market segmentation
36. Serving a small market not served by competitors is known as
______________
A. Local marketing
B. Niche marketing
discuss
B.Niche marketing
37. The process of assessing the relative worth of different market segments
and selecting oneor more segments in which to compete is called
A. Target marketing
D. None of these
discuss
A.Target marketing
38. Using the names of company's powerful brands for line extentions is
______________
discuss
B.Positioning by Brand Endorsement
A. Local Products
D. Global Products
discuss
A.Local Products
A. Product
B. Price
C. Place
D. Promotion
discuss
B.Price
41. Yellow goods include ______________ goods.
A. Red & white
B. White & brown
C. Orange & red
D. White & orange
discuss
B.White & brown
42. Rising profits is a feature of ______________ stage of PLC.
A. Growth
B. Introduction
C. Maturity
D. Saturation
discuss
A.Growth
A. Product line
B. Product mix
C. Product category
D. None of these
discuss
A.Product line
44. The approach used when the marketer wants the consumer to respond on
an emotional,rather than rational basis
B. Economy Pricing
discuss
D.Penetration Pricing
A. Trade discount
B. Cash discount
D. Quality discount
discuss
B.Cash discount
A. Intensive distribution
B. Cohesive distribution
C. Wide distribution
D. All of these
discuss
A.Intensive distribution
A. Kiosk marketing
B. retail chains
C. Direct marketing
D. telemarketing
discuss
D.telemarketing
48. ______________ factor is not considered as an important one while
selecting channel of distribution
A. Product
B. Market factor
C. Colour
D. None of these
discuss
C.Colour
49. ______________ are generally food stores that are much smaller in size
than in supermarkets.
A. Convenient store
B. Discount store
C. Specialty store
D. None of these
discuss
A.Convenient store
50. ______________ advertisement stresses on comparative features of two
brands
A. Comparative advertisement
B. Complimentary advertisement
C. Niche advertisement
D. None of these
discuss
A.Comparative advertisement
51. A good catchy phrase used and repeated often in an advertisement is
______________
A. Idea
B. Brand name
C. Trade mark
D. Slogans
discuss
D.Slogans
A. Advertisement
B. Branding
C. Personal selling
D. Sales promotion
discuss
B.Branding
53. The strategy of choosing one attribute to excel to create competitive
advantage is knownas
A. Under positioning
B. Unique selling proposition
C. Over positioning
D. None of these
discuss
B.Unique selling proposition
A. Attention, Interest, Desire, Action, Satisfaction
B. Action, Interest, Decision , Attention, Service
C. Attention, Interest, Attitude, Action, Satisfaction
D. None of these
discuss
A.Attention, Interest, Desire, Action, Satisfaction
A. targeted message
C. more sales
D. none of these
discuss
A.targeted message
A. Aquaculture
B. milk
C. poultry
D. none of these
discuss
A.Aquaculture
57. Profiling the rural market is a part of ______________ stage of rural
marketing strategy.
A. Planning
B. execution
C. feedback
D. none of these
discuss
A.Planning
58. Services are ______________
A. Intangible
B. perishable
C. both a & b
D. none of these
discuss
A.Intangible
59. Which of the following involves targeting bulk purchasers and offering
them specialbenefits and privileges?
A. Frequency marketing
B. event marketing
C. viral marketing
D. none of these
discuss
A.Frequency marketing
60. The basic objective behind the ______________ is to add value to the
product significantly forwinning the customers' loyalty.
A. Event marketing
B. morph marketing
D. none of these
discuss
B.morph marketing
61. An airline working with a tour operator or a hotel group is an example of
______________marketing
A. Partnership
B. viral
C. guerilla
D. morph
discuss
A.Partnership
62. The marketing side of E-commerce is known as ______________.
A. E-marketing
B. E-business
D. none of these
discuss
A.E-marketing
A. sell
B. serve
C. sizzle
D. all of these
discuss
D.all of these
64. The financial exchange that takes place online between buyers and sellers
is known as
A. E-branding
B. E-marketing
C. E-advertisement
D. E-payment system
discuss
D.E-payment system
65. ______________ involves some one masquerading as someone else.
A. Spoofing
B. Unauthorized action
C. Eavesdropping
D. Phishing
discuss
A.Spoofing
66. ______________ can be used to minimize the risk of security breaches or
viruses.
A. Firewall
B. Backups
C. Encryption
D. Digital signature
discuss
A.Firewall
A. market mix
B. marketing mix
C. product mix
D. promotion mix
discuss
B.marketing mix
68. Branding is a function of ______________
A. Research
B. Exchange
C. Physical supply
D. Facilitating
discuss
D.Facilitating
A. Money market
C. Stock market
D. None of these
discuss
A.Money market
A. Economy
B. Companies
C. Consumers
D. All of these
discuss
D.All of these
A. Suppliers
B. Publics
C. Economic
D. Customers
discuss
C.Economic
72. "We guarantee every product we sell" appeal to ______________ motive
A. Curosity
B. Variety
C. Quality
D. Comfort
discuss
C.Quality
the total market.
discuss
D. None of these
discuss
chapter: Target Marketing
75. Anything that has the ability to satisfy a consumer need is known as
______________
A. Price
B. Package
C. Product
D. Promotion
discuss
A.Price
A. Manufacturer brands
B. Individual brands
C. Family brands
D. Dealer
discuss
A.Manufacturer brands
A. Brand preference
B. Brand recognition
C. Brand insistence
D. Brand equity
discuss
D.Brand equity
78. ______________ goods are purchased without any planning or search
effort.
A. Staple
B. Impluse
C. Emergency
D. None of these
discuss
B.Impluse
79. Setting price on the basis of the total cost per unit is known as
______________
discuss
A.Cost Based Pricing
A. Going Rate Pricing
B. Sealed Bid Pricing
C. Customary Pricing
D. All of these
discuss
D.All of these
A. Cost Plus Pricing
B. Marginal Cost Pricing
C. Differential Pricing
D. Target Pricing
discuss
C.Differential Pricing
82. Where sellers combine several products in the same package is known as
______________
discuss
D.Promotional Pricing
chapter: Industrial Marketing
D. None of these
discuss
C.Premium price policy
84. Transport system creates ______________ utility.
A. Place utility
B. Time utility
C. Customer utility
D. All of these
discuss
B.Time utility
A. Self service
C. Retail chain
D. None of these
discuss
B.Mail order Business
A. Cann
B. Chaan
C. Canal
D. None of these
discuss
C.Canal
87. ______________ are those who obtain title to goods with a view to selling
them at profit
B. Agent middle men
C. Facilitators
D. All of these
discuss
A.Merchant middlemen
A. Cypla
B. Avon cosmetics
C. Johnson & Johnson
D. Eureka Forbs
discuss
D.Eureka Forbs
89. ______________ channel is one in which two or companies join together
to exploit amarketing opportunity either by themselves or by creating an
independent unit
A. Horizontal channel
B. Vertical channel
C. Cross channel
D. None of these
discuss
A.Horizontal channel
A. Huge quantity
B. Small quantity
C. Not sufficient
D. None of these
discuss
B.Small quantity
91. ______________ retailers open their shops on fixed days or dates in a
specified area.
A. Hawkers
B. Kiosks
C. Market traders
D. None of these
discuss
C.Market traders
A. Support advertising
B. Rapport advertising
C. Cause advertising
D. None of these
discuss
C.Cause advertising
93. ______________ is not a post test to evaluate advertising effectiveness
A. Real Test
B. Opinion research
C. Association test
D. Portfolio test
discuss
D.Portfolio test
94. ______________ is not a sales force promotion scheme.
A. Bonus to sales force
B. Slotting allowance
C. Sales force contests
D. None of these
discuss
B.Slotting allowance
A. Discount
B. Dealer contest
C. Advertisement
D. Consumer contest
discuss
C.Advertisement
96. ______________ is not a feature of advertising
A. It helps in stimulating sales
B. It may be oral or written
C. It reduces sales
D. None
discuss
C.It reduces sales
97. Many companies are now turning their attention to ______________
markets.
A. Urban
B. Rural
C. world
D. none of these
discuss
B.Rural
98. Markets located in the heart of the region specializing in few crops like
banana, onions etcare called ______________
B. Seasonal market
C. Daily market
D. Rural market
discuss
B.Seasonal market
99. Goods are sold in small packets in ______________ markets.
A. Urban
B. Rural
C. World
D. none of these
discuss
B.Rural
100. ______________ pricing means assigning a low price tag for a product
and providing thebenefits of low-cost mass production to the customers.
A. Cost plus
B. value
D. penetration
discuss
B.value
101. ______________ distribution system can be used to penetrate the rural
market.
A. Satellite
B. selective
C. exclusive
D. intensive
discuss
A.Satellite
A. Intangibility
B. separability
C. heterogeneity
D. perishability
discuss
B.separability
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
discuss
C.mass marketing
104. ______________ Is a strategy of entering into an unreceptive or blocked
country andpractices marketing by using economic, psychological, political and
public relation skills etc in that country.
A. De marketing
B. meta marketing
C. mass marketing
D. mega marketing
discuss
D.mega marketing
105. Under ______________ marketing every customer is treated as unique.
A. Word of mouth
B. viral
C. guerilla
D. one-on-one
discuss
D.one-on-one
106. A product with the ______________ is a green product.
A. Ecomark
B. Agmark
C. ISI Mark
D. none of these
discuss
A.Ecomark
107. SEM means ______________
D. none of these
discuss
A.Search engine marketing
108. ______________ is a low cost communication tool that can be easily
tested, refined androlled'out.
A. Opt- in- e-mail
B. i- TV
C. i- radio
D. i-kiosks
discuss
A.Opt- in- e-mail
109. ______________ is online identity theft.
A. Eavesdropping
B. Phishing
C. Spoofing
D. None of these
discuss
B.Phishing
110. A digital analog of various forms of payment backed by a bank or financial
institution is______________
A. ETB
B. EFT
C. E-cash
D. E-money
discuss
A.ETB
111. A competitor or an unhappy customer can alter a website so that it
refuses services topotential clients. This is known as ______________
A. Unauthorized action
C. Eavesdropping
D. Phishing
discuss
A.Unauthorized action
112. ______________ is a security protocol based on digital certificates.
D. None of these
discuss
C.Secure electronic transactions
A. Standardization
B. Storage
C. Transport
D. Packaging
discuss
A.Standardization
A. Merchandising
B. Assembling
C. R & D
D. None o f these
discuss
A.Merchandising
A. Commodity market
B. Produce market
C. Bullion market
D. None of these
discuss
C.Bullion market
116. Marketing is applicable in ______________
A. Goods
B. Events
C. Property
D. All of these
discuss
D.All of these
117. Consumers show ______________ while buying their products on regular
basis
discuss
D.Habitual Buying Behaviour
A. Homogenity
B. Measurability
C. Profitability
D. All of these
discuss
D.All of these
A. Family size
B. Population density
C. Income
D. Religion
discuss
C.Income
A. The Product
B. The Company
C. The Consumer
D. All of these
discuss
D.All of these
A. Local Products
D. Global Products
discuss
D.Global Products
A. It is expensive
B. It reduces selling efforts
C. It promotes unfair competition
D. It leads to brand monopoly
discuss
B.It reduces selling efforts
A. Product line expansion
C. Quality variation
D. None of these
discuss
C.Quality variation
124. ______________ influence product line decisions.
A. Customer preference.
B. Change in demand
C. Product sepecialisation
D. All of these.
discuss
D.All of these.
125. Setting price on the basis of the competition for the product is known as
______________.
discuss
C.Competition Based Pricing
intention'ofdriving its competitors out of business.
B. Economy Pricing
discuss
127. ______________ marketing uses telecommunication devices to reach
prospective customers
A. Direct marketing
B. Telemarketing
D. All of these
discuss
B.Telemarketing
128. ______________ is a system of selling goods directly to customers
through a network of selfemployed people
D. None of these
discuss
A.Multilevel marketing
A. Wholesalers
B. Retailers
C. Managers
D. None of these
discuss
B.Retailers
130. ______________ is a system of branch shops operated under a
centralized management anddealing in similar lines of goods.
A. Super market
B. Multiple shops
C. Self service store
D. None of these
discuss
B.Multiple shops
131. ______________ is a retailer who has fixed place of business in a locality
but goes onchanging his place to exploit the market opportunities.
A. Cheap-jacks
B. Hawkers
C. Market traders
D. None of these
discuss
A.Cheap-jacks
132. If the product passes through a longer channel of distribution, the
marketer will have togive importance to
A. Advertising
B. Personal selling
C. Direct selling
D. None of these
discuss
A.Advertising
A. Aquaculture
B. milk
C. poultry
D. none of these
discuss
C.poultry
134. When the advertisement is to create an image or reputation of the firm, it
is a case of
B. Institutional advertisement
C. Reminder advertising
D. None
discuss
B.Institutional advertisement
135. ______________ refers to duplicating the brand image of one product of
promote anotherproduct of the same brand.
D. None of these
discuss
A.Surrogate advertising
136. USP stands for
A. Universal Service Provider
B. Upper Service position
C. Unique Selling Proposition
D. None Of these
discuss
C.Unique Selling Proposition
137. ______________ type of advertisement is used when the product enters
into growth stage ofPLC
A. Selective advertising
B. Reminder advertising
C. Primary advertising
D. None of these
discuss
A.Selective advertising
A. Managing public relation
B. Marketing public relation
C. Monitoring public relation
D. none of these
discuss
B.Marketing public relation
139. Markets popularly known as haats and shandies are ______________
markets.
A. Rural
B. Urban
C. National
D. none of these
discuss
A.Rural
140. Marketing research is a part of ______________ stage of rural marketing
strategy.
A. Planning
B. execution
C. feedback
D. none of these
discuss
A.Planning
141. Introducing a product at low price and increasing the price once the brand
succeeds isknown as ______________ Pricing.
A. Penetration
B. skimming
C. going rate
D. none of these
discuss
A.Penetration
142. ______________ was first used by Eugene J Kelly.
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
discuss
B.meta marketing
143. In Japan ______________ .marketing is known as ‘Kuchikomi'.
A. Word of mouth
B. viral
C. guerilla
D. morph
discuss
A.Word of mouth
144. Marketing to babies in the womb is ______________ marketing.
A. Galimatias
B. viral
C. guerilla
D. morph
discuss
A.Galimatias
145. Buying and selling over the internet is known as ______________
A. E-marketing
B. E-business
C. E-commerce
D. none of these
discuss
C.E-commerce
146. A financial instrument which can be used more than once to borrow
money or buy goodsand services on credit is ______________
A. debit card
B. credit card
C. smart card
D. none of these
discuss
B.credit card
147. A security tool to verify the authenticity of the message and claimed
identity of thesender and to verify the message integrity is
A. encryption
B. firewalls
discuss
D.digital signature
148. The private content of a transaction, if unprotected can be intercepted
when it goesthrough the route over the internet is called ______________
A. Spoofing
C. Eavesdropping
D. Phishing
discuss
C.Eavesdropping
A. Philip Kotler
B. Stapleton
C. N.H Borden
D. Albert W Emery
discuss
C.N.H Borden
A. Future market
B. Spot market
C. Perfect market
D. None of these
discuss
A.Future market
A. Buyers market
B. Sellers market
C. Retail market
D. Wholesale market
discuss
B.Sellers market
A. Largely uncontrollable
B. Changing fast
C. Influencing marketing decisions
D. All of these
discuss
D.All of these
153. Social class is an element of ______________ factor
A. Social
B. Cultural
C. Personal
D. Economic
discuss
B.Cultural
154. Civil engineers designing flats, villas, bridges etc.are an example of.
discuss
D.Customised or Personalised Marketing
product is known as______________
discuss
A.Positioning by Product Attributes and Benefits
A. Local Products
D. Global Products
discuss
D.Global Products
A. Brand awareness
B. Brand association
C. Brand loyality
D. Brand cohorts
discuss
D.Brand cohorts
158. American expression for fast moving consumer goods is ______________
goods.
A. Brown
B. White
C. Red
D. Orange
discuss
C.Red
A. Core product
C. Tangible product
D. None of these
discuss
B.Augmented product
A. Cost
B. Competitors
C. Business objectives
D. None of these
discuss
D.None of these
A. Second hand goods seller
B. Large scale retailer
C. Multiple shop
D. None of these
discuss
B.Large scale retailer
162. ______________ means the set of marketing intermediaries through
which the goods flowfrom the producer to consumer.
B. Direct marketing
D. None of these
discuss
A.Channel of distribution
163. The three major types of non store retailing are direct selling, direct
marketing and______________
A. Automatic vending
B. Self service store
C. Retail chain
D. None of these
discuss
A.Automatic vending
164. If marketing is done through information and ordering machine placed in
stores, it isknown as
A. Kiosk marketing
B. Television marketing
C. Tele marketing
D. All of these
discuss
A.Kiosk marketing
165. ______________ is not a commercial advertising
A. Consumer ad
B. Industrial ad
C. Trade ad
D. Shortage ad
discuss
D.Shortage ad
166. In ______________ appeals are emotional
A. Consumer promotion
B. Advertising
C. Dealer Promotion
D. All of these
discuss
B.Advertising
A. generate sales
D. none of these
discuss
D.none of these
A. Aquaculture
B. Milk
C. poultry
D. none of these
discuss
B.Milk
A. Hospital
B. banking
C. insurance
D. none of these
discuss
D.none of these
A. Product
B. Price
C. Distribution
D. People
discuss
D.People
etc is known as______________.
A. Internet
B. digital
C. email
D. viral
discuss
D.viral
172. EFT means
A. Electronic fund transfer
B. Efficient fund transfer
C. Eligible fund transfer
D. None of these
discuss
A.Electronic fund transfer
the totalmarket.
discuss
developing amarketing mix for each segment.
D. None of these
discuss
chapter: Marketing Control
175. The five product levels constitute a ______________. At each level more
customer value isadded.
A. customer-augmented product
B. customer consumption system
C. customer value-hierarchy
D. customer-perceived value
discuss
C.customer value-hierarchy
176. In maturity stage of product life cycle, cost per customer is:
A. High
B. Average
C. Low
D. Moderate
discuss
C.Low
177. If consumers do not demonstrate different responses to different brands
within a product category, then the products are essentially commodities or
generic versions and competition will probably be based on ______________.
A. emotional attachment
B. brand awareness
C. advertising expenditure
D. price
discuss
D.price
178. A carton of orange juice has no brand name on the package, only the
name of the product 'orange juice'. This is an example of:
A. a manufacturer's brand
B. an own label brand
C. a no-frills brand
D. a generic brand
discuss
D.a generic brand
179. Pricing cues such as sale signs and prices that end in 9 become more
influential when______________.
A. consumer price knowledge is poor
B. items are purchased frequently
C. items have been on the market a long time
D. prices are consistent year-round
discuss
A.consumer price knowledge is poor
180. If demand hardly changes with a small change in price, we say that the
demand is ______________.
A. equal
B. marginal
C. inelastic
D. elastic
discuss
C.inelastic
181. The best strategy used for snack foods, soft drinks, candies and gum is
discuss
C.Intensive distribution
182. The challenge for marketers in building a strong brand is
______________.
A. ensuring that customers have the right type of experiences with products
and their marketing programs to create the desired brand knowledge
B. pricing the product at a point that maximizes sales volumes
C. minimizing the number of people to whom the product is targeted in order
to provide consumers with a personalized experience
D. retain as many customers as possible in order to minimize the costs and
pressure associated with continually generating new leads
discuss
A.ensuring that customers have the right type of experiences with products
and their marketing programs to create the desired brand knowledge
183. ______________ is a way of capitalizing on the recognition, goodwill, and
any positive associations of an established brand, and using the name to lever
the brand into a new market.
A. Brand Repositioning
B. Brand Stretching
C. Brand Extension
D. Brand equity
discuss
C.Brand Extension
184. Executives often complain that pricing is a big headach Common mistakes
include: price is not revised often enough to capitalize on market changes;
price is set ______________ of the rest of the marketing mix rather than an
intrinsic element of a market-positioning strategy.
A. divergently
B. too high
C. intrinsically
D. independently
discuss
D.independently
185. The three major considerations in price setting are: costs set the floor
price; ______________; and customers' assessment of unique features
establishes the price ceiling.
A. competitors' prices and the price of substitutes provide an orientation point
B. competitors' prices establishes a "target price" goal
C. the price of substitutes establishes a "target price"
D. the price of competitors and substitutes does not enter into the pricing
considerations.
discuss
A.competitors' prices and the price of substitutes provide an orientation point
186. What channel structure is it where the product goes directly from the
producer to the final customer?
A. Direct
B. Indirect
C. Hybrid
discuss
A.Direct
187. When producers, wholesalers, and retailers act as a unified system, they
comprise a:
A. Conventional marketing system
B. Power-based marketing system
C. Horizontal marketing system
D. Vertical marketing system
discuss
D.Vertical marketing system
188. Super Product Developers Pvt. Ltd has just brainstormed a large number
of ideas for adding new products and services after visiting several buying fairs.
The owners will begin the first idea-reducing stage, called ______________, to
arrive at a realistic number to adopt.
A. Idea screening
B. Idea dissemination
C. Concept development
D. Idea generation
discuss
A.Idea screening
189. Which of the following is not associated with brand equity?
A. Brand value
B. Brand heritage
C. Brand strength
D. Brand description
discuss
B.Brand heritage
190. This level of rebranding refers to the renaming of a whole corporate
entity, often signifying a major strategic change or repositioning. This is known
as:
A. corporate rebranding.
B. SBU rebranding.
C. product rebranding.
D. international rebranding.
discuss
A.corporate rebranding.
191. The decline in the average cost of production with accumulated
production experience is called the ______________.
A. demand curve
B. cost curve
C. learning curve
D. cost target
discuss
C.learning curve
192. When suppliers, distributors, and customers partner with each other to
improve theperformance of the entire system, they are participating in a
______________.
B. Supply and demand chain
C. Value delivery network
D. Demand chain
discuss
C.Value delivery network

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1. Which of the following statements is correct?

2. Which of the following is NOT an element of the marketing mix?

3. Marketing decision makers in a firm must constantly monitor competitors'

4. Political campaigns are generally examples of---

5. ______________ is the collection and interpretation of information about forces,

6. Which of the following is typically NOT a result of recognizing the importance of

A. Use of an undifferentiated one-size-fits-all marketing strategy

7. Strategic marketing planning establishes the---

A. Resource base provided by the firm's strategy

9. When companies make marketing decisions by considering consumers' wants and

A. The promotion mix

13. The term marketing refers to:

A. New product concepts and improvements

14. The term "marketing mix" describes:

15. When looking at consumer income, marketers are most interested in

16. Newsletters, catalogues, and invitations to organization-sponsored events are

19. The strategic marketing planning process begins with ______________

A. The writing of the mission statement

20. Market expansion is usually achieved by:

A. More effective use of distribution

22. Diversification is best described as which of the following?

A. Existing products in new markets

23. Today's marketers need ______________

A. Neither creativity nor critical thinking skills

A. Conventional marketing system.

26. Which of the following is a strategic marketing planning tool?

A. The market share/market growth (BCG) matrix

27. Diversification is best described as which of the following?

A. Existing products in new markets

29. ______________ is a strategy of using a successful brand name to launch a new or

31. ______________ is a critical success factors of products at project level which is

A. Solid up front homework

A. Inventory carrying cost per unit is lowest

37. Which of the following statement is true regarding break-even point:

A. The profit at break-even point is 0

38. Cost of setting up a warehouse is considered as ______________ cost and cost of

39. Identify the incorrect statement about multiple channels:

A. Internet banking is an example of low cost channel that is offered by banks

40. Segmentation is the process of:

A. Dividing the market into homogenous groups

44. ______________ is referred to as segmentation.

46. Augmented product contains ______________.

47. The emotional attachment of a customer towards a brand is known as

48. Logistics means ______________.

49. Logistics management is a part of ______________.

50. Marketing buzz means ______________.

51. Re-marketing is related with creating demand for ______________.

52. ______________ is aimed at encouraging renewed use of a product in which market

53. Demographic segmentation refers to.

A. The description of the people and the place in society.

54. Which of the following reflects the marketing concept philosophy?

A. " you won't find a better deal anywhere".

55. What is price skimming?

56. In selling concept, maximization of project of the firm is done through

61. Which of the following is not part of demographic segmentation?

65. Super market is also known as ______________.

A. Self service store

66. The best channel of distribution for vacuum cleaner is ______________.

67. M P R stands for: