CHAPTER 1

INTRODUCTION TO THE STUDY

1.1 INTRODUCTION
Project marketing is a concept still in development. Current competitive pressures
require organizations to adopt a higher degree of market orientation for their projects
and to build and maintain strong relationships with their stakeholders, customers,
financial and political backers, and the general public Recent studies have broadened
the way of looking at this field by incorporating customer-based approaches moving
closer to the view adopted by project marketing.

1.2 OBJECTIVVE OF STUDY

 Lead generation. Finding prospects.
 Brand awareness. Making those prospects aware of your company
and its products.
 Brand consideration. Getting prospects to think of you.
 Sales. Convincing prospects to buy from you.

1.3 OBJECTIVES
1.4 IMPORTANCE
The prime objective of marketing is to provide goods and services to customers to
satisfy their needs. Paul Mazur defined marketing as, "The delivery of standard of
living to the society". Marketing helps to identify the needs of the customers and take
an initiative to provide quality goods at the cheaper prices.

1.5 Scope of Study: -

1.6 RESEARCH METHODOLOGY

A. Data collection I) Primary data:-

II) Secondary Data:-

B. Sampling

1.7 LIMITATIONS

CHAPTER NO: - 2
INTRODUCTION TO THE ORGANISATION

2.1 INTRODUCTION
The prospects in the Food industry are very bright both in India and abroad.
The change in consumer behavior is a big boost to the Food industry. A country
like India has strong potentials for food industry. Every nook comer of the
country is different in terms of culture and consumption patterns, which has to e
explored and enjoyed. To cover all these aspects, a user-friendly platform is
required so that people can get their dreams, which cannot possible without such
kind of platforms. On the other the changing environment

2.2 LOCATION
Vad-Vajdi, Kalawad Road,
Rajkot 360 003.

2.3 COMPANY PROFILE

Name of the unit :- Balaji Wafers Pvt. Ltd.
Plant addres :- Vad-Vajdi, Kalawad Road, Rajkot 360 003.
Telophone & Fax No. :- +91-281-2783755/2387132.
+91-281-2783747.
E-Mail Address :- cntanct@balajiwafers.com
Established year :- 1982

Existing person working: -

Name : Mr. Mr. Chandubhai Virani

MANAGING DIRECTOR

: Mr.

Labour welfare officer

2.4 WARANA- A successful name in the cooperative movement;

Mr. Bhikhubhai Virani

2.5 PRODUCTS
IN ALL THERE ARE 51 VARIENTS IN BALAJI WAFERS PRODUCTS. THE
LIST OF PRODUCTS IS AS GIVEN BELOW.
2.6 DEPARTMENTS
Types of Departments

Administrative Department vapcos Department

Compilation Department Traveling Department

Security Department MIS Department

Department
Account Department

Time Office Department Malted Department

Warehouse Department Co-Generation Department

Quality Control Department Engineer Department

Dairy Department Civil Department

Marketing Department Personal Department

Purchase Department
2.10 ORGANIZATIONAL CHART
 Chairman
Mr. Bhikhubhai Virani

Managing Director
Mr. Chandubhai Virani

General Manager
Mr. Hiteshbhai Virani

Finance Production Marketing

Manger Manager Manager

Computer Acc. staff Sup.staff Production Executive

persons in charge marketing

Sales
Workers Labours
executives

Others.
 CHAPTER NO: - 3

THEROTICAL BACKGROUND
INTRODUCTION
 Generally, FMCG refers to consumer on-durable goods required for daily
or frequent use. The sector touches every aspect of human life, from looks
to hygiene to palate. Perhaps, defining and industry whose scope is so vast
is not easy. The food processing industry, due to spending habits of
people, lifestyles, fast environment and others factors, Food industry have
got more a thrust and this has brought about a change I the attitudes of
Food industry I all over the world.
 The prospects in the Food industry are very bright both in India and abroad.
The change in consumer behavior is a big boost to the Food industry. A
country like India has strong potentials for food industry. Every nook comer of
the country is different in terms of culture and consumption patterns, which
has to e explored and enjoyed. To cover all these aspects, a user-friendly
platform is required so that people can get their dreams, which cannot possible
without such kind of platforms.
 On the other the changing environment such as life style of people, culture,
trends and traditions, seasonality, festivals and changing habits of people has
opened he new door of business, which required good health
products/services, satisfaction, relationship and commitments by Food
industry.
 The Food Processing Industry has been identified as a thrust area for
development. This industry is included in the priority lending. India is world’s
second largest producer of food and has the potential to become number one in
due course of time with sustained efforts.
 The growth potential of this sector is enormous and it is expected that the food
production will double in the nest 10 years and the consumption of value
added food products would grow at a fast pace. This growth of the Food
Processing Industry will bring immense benefits to the economy, raising
agricultural yields, meeting productivity, creating employment and raising he
standard of very large number of people throughout the county, especially in
the rural ares.
 2. Definition & Meaning

 The Success Story of Balaji Wafers Pvt. Ltd.

The company has been engaged in production of delicious and
nourishing food products, which have acclaimed, varni response of people of Gujarat.
It produces Wafers and Namkeen in its unparalleled and latest fully automatic plant
and having good quality for each product.

 Brief History of the Company

Most of the growing companies have a modest beginning. The infancy
of the company began twenty years ago in 1982 with the efforts of Mr. Popatbhai’
sons, Mr. Meghjibhai, Mr. Bhikhubhai, Mr. Chandubhai and Mr. Kanubhai the
members of their family. The initial business was started in canteen of Astron Talkies.
Then it acquired a small place with every limited investment wit indigenous frying
method. Thereafter, a semi-automatic plant was established with production capacity
of 200 kg per hour. Finally, a fully automatic plant, the first of its kind in Gujarat, was
established to offer excellent food products to food lovers of Gujarat.

 Best Quality, Affordable Price

It is the policy of the company to accept
nothing less than a perfect. Besides, the company is determined to offer its products in
attractive and weather resistant packing at affordable prices to all classes of people in
Gujarat.
It is an encouraging fact that the share of the company in the ‘Brand Loyalty’
has remained around 70% to 80% in Gujarat. The stalwarts behind the success story
of the company are Mr. Bhikhubhai (Chairman), Mr. Chandubhai Virani (Managing
Director), and Mr. Kanubhai Virani (Technical Director), who have also devised an
ideal distribution channel to ensure the supply of fresh products in any comer of
Gujarat within 48 hours. Effective distribution is an important as efficient production
for the growth of the company.

 Scaling high with Customer Satisfaction

In the past two decades of life, the Virani Family has woven
most of its personal activities, aspirations and dreams with the fabric of the company.
These sacrifices have enabled the company to crave its name in the industrial history
of Gujarat as a unit with most sophisticated and latest plant.

 Company’s Achievements
The company’s food products like potato
wafers, banana wafers and other salty products are prepared in its fully automatic
plant with bacteria-free and stringent hygienic standards. The use of computer system
ensures uniform quality and obviates the necessity for touch of human hands. The
production environments make it possible to make the products less oily and more
nutritive.
 Towards Better Future
In order to meet the increasing demand of the
products, the company has planned to install a sophisticated and ultra modern
computerized plant with production capacity of 1000-1200 kg per hour on a end
measuring 25000 to 30000 meters in the neighborhood of Rajkot.

Market Segmentation :
Market segmentation is the subdivision of market as based upon the
modern marketing concept. It point out that there are several demand schedules. Each
demand schedule represents a separate market consisting of a group of buyers with similar
needs and characteristics of demand Balaji Wafers Pvt. Ltd., is having their Marketing
Department to keep watch against the market situation and control the activity related to
marketing.

The Marketing Manager control the marketing

field related to product, price, promotion and place. Marketing manager works under
General Manager of the company. Marketing manager has to carry works related to sales
manager, marketing executives, sales executives and workers. Balaji Wafers Pvt. Ltd., have
concentrate more on consumer that’s why decision related to marketing mix is to be taken
depend on consumers.

CHAPTER NO :- 4

DATA ANALYSIS AND PRESENTATION

Table No.1
Table showing opinion of employees regarding labor welfare facilities.

Sr. No. Particulars No. of Employees Percentage

1 Yes 300 60%
2 No 200 40%

Total 500 100%

Graph No -1
Interpretation