“COMPARATIVE STUDY BETWEEN AMAZON
& FLIPKART”
A Project Submitted to
University of Mumbai for partial completion of the degree of
Bachelor in Commerce (Accounting and Finance) Under the
Faculty of Commerce
By
SCHNEL GODFREY PEREIRA
Under The Guidance Of
[Link] PEREIRA
[Link] GARCIA COLLEGE
VASAI (WEST)
2019- 2020
DECLARATION
I the undersigned Ms. SCHNEL GODFREY PEREIRA here by, declare that the
work embodied in this project work titled “COMPARATIVE STUDY BETWEEN
AMAZON & FLIPKART” forms my own contribution to the research work carried
out under the guidance of [Link] PEREIRA I is a result of my own
research work and has not been previously submitted to any other University for any
other Degree/ Diploma to this or any other University.
Wherever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography.
I, here by further declare that all information of this document has been obtained and
presented in accordance with academic rules and ethical conduct.
SCHNEL GODFREY PEREIRA
Certified by
[Link] PEREIRA
CERTIFICATE
This is to certify that SCHNEL GODFREY PEREIRA OF [Link] Accounting and
Finance Semester VI (2019-2020) has successfully completed the project on
Comparative study between amazon and flipkart under the guidance of Prof.
Mildred Pereira.
PRINCIPAL (CO-ORDINATOR BAF)
([Link] VIBHUTE) PROF. RUBEENA D’MELLO
PROJECT GUIDE EXTERNAL EXAMINER
(PROF. MILDRED PEREIRA)
ACKNOWLEDGEMENT
I would like to acknowledge the following as being idealistic channels and fresh
dimensions in the completion of this project.
I take this opportunity to thank the University of Mumbai for giving me chance to
do this project.
I would like to thank my Principal, [Link] VIBHUTE for providing the
necessary facilities required for completion of this project.
I take this opportunity to thank our Coordinator [Link] D’MELLO,
for her moral support and guidance.
I would also like to express my sincere gratitude towards my project guide
[Link] PEREIRA whose guidance and care made the project successful.
I would like to thank my College Library, for having provided various reference
books and magazines related to my project.
Lastly, I would like to thank each and every person who directly or indirectly helped
me in the completion of the project especially My Parents and Peers who supported
me throughout my project
EXECUTIVE SUMMARY
Internet became more powerful and basic tool for every person’s need and the way
people work. By integrating various online information management tools using
Internet, various innovative companies have set up systems for taking customer
orders, facilitate making of payments, customer service, collection of marketing data,
and online feedback respectively. These activities have collectively known as e-
commerce or Internet commerce.
Online shopping made so easy for everyone with their product variations and
simple way to buy things. An attempt has been made to critically examine various
corporate and business level strategies of two big e-retailers and those are Flipkart
and Amazon. Comparison have been done considering e-commerce challenges, their
business model, funding, revenue generation, growth, survival strategies, Shoppers’
online shopping experience, value added differentiation, and product offerings. Both
these big players made their own mark in India
. A comparative study between Amazon and Flipkart delivers the information about
the factors that impacts customer satisfaction to succeed in e-commerce market. This
paper is an attempt to analyse customer satisfaction level of Amazon and Flipkart.
The primary data was collected.30 samples are collected through a structured
questionnaire. Data were analysed through simple statistical methods like percentage.
The major findings of the study is that majority of the customers are satisfied with
Amazon.
INDEX
PAGE
[Link] PARTICULARS
NO
CHAPTER INTRODUCTION 1 -9
1 1.1OBJECTIVES
1.2RESEARCH DESIGN
1.2.1 EXPLORATORY RESEARCH
1.2.2 DESCRIPTIVE RESERCH
1.3 FUTURE OF ONLINE SHOPPING
1.4 COMPANY PROFILE
1.4.1FLIPKART
1.4.2 AMAZON
CHAPTER
LITERATURE REVIEW 10-12
2
CHAPTER RESEARCH METHODOLOGY 13-33
3
3.1 OBJECTIVES OF STUDY
3.2 SCOPE OF STUDY
3.3 LIMITATIONS
3.4 PRIMARY DATA
3.5 SECONDARY DATA
3.6 ADVERTISING AND PROMOTIONS
3.7 LOGISTICS
3.7.1 FLIPKART
3.7.2 AMAZON
CHAPTER DATA ANALYSIS AND INTERPRETATION 34-49
4
4.1 METHOD OF DATA ANALYSIS
4.2 DEMOGRAPHICS
4.3 SWOT ANALYSIS
CHAPTER 50-52
CONCLUSION
5
CHAPTER 53-56
APPENDICES & REFERENCES
6
