Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 1K views

    Brand Strategy Template

    Uploaded by

    Kritika Sharma
    This document provides a template for creating a comprehensive brand strategy with 9 parts. It includes defining the brand purpose and values, identifying target audiences and buyer personas, establishing the brand mission and vision, analyzing competitors, crafting the value proposition and positioning, developing a brand story, messaging, and imagery. The goal is to clearly outline how the brand will meet audience needs and differentiate itself in the marketplace.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Brand Strategy Template

    Uploaded by

    Kritika Sharma
    1K views9 pages
    This document provides a template for creating a comprehensive brand strategy with 9 parts. It includes defining the brand purpose and values, identifying target audiences and buyer personas, establishing the brand mission and vision, analyzing competitors, crafting the value proposition and positioning, developing a brand story, messaging, and imagery. The goal is to clearly outline how the brand will meet audience needs and differentiate itself in the marketplace.

    Original Title

    brand-strategy-template

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides a template for creating a comprehensive brand strategy with 9 parts. It includes defining the brand purpose and values, identifying target audiences and buyer personas, establishing the brand mission and vision, analyzing competitors, crafting the value proposition and positioning, developing a brand story, messaging, and imagery. The goal is to clearly outline how the brand will meet audience needs and differentiate itself in the marketplace.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views9 pages

    Brand Strategy Template

    Uploaded by

    Kritika Sharma
    This document provides a template for creating a comprehensive brand strategy with 9 parts. It includes defining the brand purpose and values, identifying target audiences and buyer personas, establishing the brand mission and vision, analyzing competitors, crafting the value proposition and positioning, developing a brand story, messaging, and imagery. The goal is to clearly outline how the brand will meet audience needs and differentiate itself in the marketplace.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    Brand Strategy

    Template
    Part 1: The Fundamentals
    1. Brand purpose

    Why was your brand created?

    2. Core brand values

    What principles guide the actions behind your brand?


    How will your brand live up to them?

    3. Target audience

    What is the market for your brand?


    Be specific as possible (consult with your sales team, if you have existing
    customers) and constantly update this portion.
    Part 2: Buyer Personas
    Make a copy of this section for every buyer persona your brand constructs.

    Buyer persona

    Name:

    A. Personal demographics

    Age: Gender:

    Marital/Family Status: Location:

    Approximate income (annual):

    B. Professional demographics

    Industry: Position:

    Size of the company: Who they manage or report to:

    C. Information sources

    Where does the buyer get their information? (i.e., sites, shows, podcasts, influencers)
    Part 2: Buyer Personas (cont’d.)
    Make a copy of this section for every buyer persona your brand constructs.

    D. Goals and needs

    What goals does your buyer have?


    What needs do they seek to meet?

    E. Problems and pain points

    What problems does your buyer face?


    What pain points do they have?

    F. How your brand fits in

    How can your brand solve their problems and meet their needs?
    What other solutions are they currently using to solve those problems (include all
    substitutes and competitors)?
    What reasons would a buyer have for not buying from your brand?
    How can you respond to these reasons?
    Part 3: Brand Mission & Vision
    Brand mission

    What current goals is your brand working toward?


    What needs does your brand meet for your target audience now?

    Brand vision

    What future does your brand want to help create? Why?


    How does your brand plan to make the future better for its target audience?
    Part 4: Competitor Analysis
    Make a copy of this section for every direct competitor in your analysis.

    Direct competitor

    Name:

    How does this competitor market itself? Who is its audience?

    What does this competitor do well?

    Where does this competitor fall short? (opportunities for your brand to stand out)
    Part 5: Value Proposition
    Briefly state what the physical and emotional benefits your product or service offers.
    How does your brand solve the udience’s problems (better than the competition)?

    Part 6: Brand Position


    What characteristics and emotions do you want people to associate with your brand?
    How does this position set you apart from the competition?

    Part 7: Brand Story


    Status Quo:

    Conflict:

    Resolution:
    Part 8: Brand Messaging
    Voice and tone

    How does your brand speak to its audience?

    Brand messaging

    Slogans / taglines:

    Other key words and phrases:


    Part 9: Brand Imagery
    Brand imagery
    Logo: Colors:

    Style of imagery (with examples):

    Typefaces:

    You might also like