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    Brand Is Not A Logo PDF

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    Anonymous 4nxzkCR

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    © All Rights Reserved
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    Brand Is Not A Logo PDF

    Uploaded by

    Anonymous 4nxzkCR
    1K views10 pages

    Original Title

    Brand is not a logo.pdf

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views10 pages

    Brand Is Not A Logo PDF

    Uploaded by

    Anonymous 4nxzkCR

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    TheFutur Twenty19

    A LOGO Swipe

    IS NOT
    For More

    A BRAND
    Brought to you by thefutur.com Chris Do #TheFuturIsHere
    ©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
    TheFutur Twenty19

    A BRAND IS

    NOT AN IDENTITY.
    A BRAND IS

    NOT A PRODUCT.

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
    TheFutur Twenty19

    A brand is a person’s gut


    feeling about a product,
    service or organization.
    It exists in the hearts and
    minds of individuals.
    Marty Neumeier
    The Brand Gap

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
    TheFutur Twenty19

    THIS IS

    NOT A BRAND

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
    TheFutur Twenty19

    THIS IS A TRADEMARK
    The purpose behind trademarks is to allow companies
    to indicate the source of their goods or services and to
    distinguish them from others in the industry.

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
    TheFutur Twenty19

    A brand is not owned by


    the company, but by the
    customers who draw
    meaning from it.
    They no longer buy
    brands, they join brands.
    Marty Neumeier
    The Brand Flip

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
    TheFutur Twenty19

    IDENTITY

    Customers buy
    products to build
    their identities.

    FEELING Customers want


    meaning.
    Customers want a
    sense of
    belonging.

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
    TheFutur Twenty19

    A logo is not a brand—


    it’s only a symbol for a
    brand. A brand is much
    more than a logo.
    Marty Neumeier
    The Brand Flip

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
    TheFutur Twenty19

    LEARN MORE

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
    TheFutur Twenty19

    FOR TOOLS, RESOURCES AND


    COURSES ON: DESIGN, SALES,
    MARKETING, VISIT: THEFUTUR.COM
    Brought to you by thefutur.com Chris Do #TheFuturIsHere
    ©2019 The Futur, LLC @theChrisDo academy.TheFutur.com

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