BAC Ofmass Com and Media Studies

BACHELORS OF MASS COMMUNICATION AND INFORMATION STUDIES
COURSES SCHEME
(4 years, 44 Courses, 138 Credit Hours)
SCHEME OF STUDIES
ENGLISH
General English – I
This course aims at interacting with students. It focuses on all four skills; reading, writing,
speaking and listening in general, and writing in particular.
General English – II
This course aims at interacting with students. It focuses on all four skills; reading, writing,
speaking and listening in general, and writing in particular.
Business English
This course will highlight the English which is used for business specifically. Business English
will give an overview for media management and advertising students about new business tactics
and speaking skills in to-days world.
Technical English
This course is designed to upgrade the English language capabilities, providing the language and
study skills required for success in the acquisition and processing of the content.
MATHEMATICS
General Mathematics
In this course we attempt to strengthen the basic concepts of students in preliminary Set theory,
Algebra, Trigonometry, Analytical Geometry and Statistics. The basic aim of this course is to
enable the weak students in Mathematics for taking advance courses of Mathematics and
Statistics.
Business Mathematics
Our objective in this course is not to make them mathematician but to make them as comfortable
in an environment which is increasingly making use of quantitative analysis.
“SOCIAL / MANAGEMENT SCIENCENS AND INFORMATION STUDIES”
MASS COMMUNICATION AND MEDIA STUDIES:
Communication Skills
To familiarize students with the principles of making different kinds of oral presentations
speeches, this will help to choose appropriate topics for different types of presentations. To give
confidence to students who have not had exposure to public speaking.
Business Communication
This course is recommended for Media Management students to help them to develop their
business writing skills, Letter Writing, Memo Writing, Business Report Writing. To familiarize
students with the purpose, format, classification, planning and organization of short and long
reports which meet professional standards.
Business Report Writing

This course has been designed specifically for people who are required to write business reports.
It concentrates exclusively on the skills you need to make the writing process easier and the
resulting document more effective. Business reports are your company’s main tool to enable
and support critical decision-making. If you are proposing a course of action – either within your
company or to a client – the report you write will be its best advocate. It takes a lot of skill to
communicate technical or commercial information efficiently and accurately.
Interpersonal Skills
This course aims at helping students to understand the importance of effective interpersonal
communication in initiating, developing and sustaining interpersonal relationships in our
personal and professional lives.
Introduction to Business
This is an introductory course in the basics of understanding business and business principles and
practices. Major topic areas include business trends, business ownership, business management,
management of human resources, marketing, decision-making, information technology, and
managing financial resources. Included in these topical areas, you will learn what it means to
own your own business, compete globally, act responsibly and ethically, manage and lead
“human resources,” market your products, use information technology, and manage finances.
Introduction to Economics
An overview of Economics & Social Systems, basic concepts: Income & Resources, Production
& Consumption, Exchange & Distribution. It also covers price mechanism, consumer behavior,
Firms and Industries, Production & Cost functions, Market Structures, indepth analysis of
Demand & Supply. The economy in aggregate, brief account of the economics after the World
War II.
Business Statistics
This course is intended for students who plan to major in an area of Management such as,
Marketing and Information Systems. Those students who plan to transfer to a university overseas
to major in Computer Science/Engineering, Statistics, etc. will also benefit from this course.
Introduction to Sociology
Globalization has impacted our societies and our social life, and global economy pose special
demands for people gainfully employed, or just entering the labor force. Sociology provides the
student with the understanding to analyze and manipulate the sophisticated information in
pursuing their goals, as well as become better citizens. Sociology inculcates sociological
imagination and enables the students to perceive social relationships between personal
experience and broader social order.
Principles of Management
This is a rudimentary course for the students of business administration. The focus of attention
will be given to learning fundamental principles of management and of managing people and
organization in a historical as well as contemporary world. Students are expected to develop
analytical and conceptual framework of how people are managed in small, medium and large
public and private national and international organizations.
Human Resource Management

The course covers the overview of the following areas: impact of economic, legal, social,
psychological and cultural forces on employment relations. It also covers performance
evaluation, compensation and benefits, promotion, job design, training, layoffs, retention and
turnover and the human resource implications of business strategies.
Principles of Marketing
Provides an understanding and appreciation of the area of marketing principles including its
terminology and concepts. The scope of marketing and marketing tasks, marketing concepts and
tools, classification and analyzing market types and buying behavior, scanning the marketing
environment and competition including development of market offerings.
Consumer Behavior:
Consumer behavior is the study of when, why, how, and where people do or do not buy a
product. It blends elements from psychology, sociology, marketing, social anthropology and
economics. It attempts to understand the buyer decision making process, both individually and in
groups. It studies characteristics of individual consumers such as demographics and behavioral
variables in an attempt to understand people's wants. It also tries to assess influences on the
consumer from groups such as family, friends, reference groups, and society in general.
Entrepreneurship
The purpose of this course on "Entrepreneurship" is to familiarize the students on how to
formulate plan and implement a new venture through detailed description of how to embark on a
new venture in a logical manner. Starting and operating a new business involves considerable
risk and effort to overcome the inertia against creating something new. In creating and growing a
new venture, the entrepreneur assumes the responsibility and risk for its development & survival
and enjoys the corresponding rewards.
Information Technology in Business

This course introduces students to information and communication technology in a business
environment and builds a foundation of digital literacy skills necessary for success in a
technologically driven society. Students will develop word processing, spreadsheet, database,
desktop publishing, presentation software, and website design skills. Throughout the course,
there is an emphasis on digital literacy, effective electronic research and communication skills,
and current issues related to the impact of information and communication technology.
Business Research Method

The course is designed to introduce student to the various aspects of business research methods
and to apply the various techniques of research to the real world of business. This course covers
topics such as the role of business research, scientific inquiry, beginning the research process, the
hallmarks of scientific investigation, research proposal development, evaluation fundamentals of
research design, foundations of measurement, primary data collection, secondary data collection,
scaling and instrument design, and sampling design.
Pakistan and Islamic Studies

Overview of Pakistan studies and Islamic studies. All the important dates in Pakistan history and
Islam will be highlighted with discussion and theory work.

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BACHELORS OF MASS COMMUNICATION AND INFORMATION STUDIES

MASS COMMUNICATION AND MEDIA STUDIES:

Business Report Writing

Human Resource Management

Information Technology in Business

Business Research Method

Pakistan and Islamic Studies

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