Convention and Conference Management: Lesson 1

MODULE TOURISM
Convention and conference management

Prepared by: Mary Ann A. Nipay
LESSON 1
The Meaning and the importance of the Meeting, Convention and Exhibition Industries
A meeting, Convention and exhibition
- A MEETING is a conference, workshop, seminar, or other event designed to bring people

together for the purpose of exchanging information. Meetings do not include exhibits.
- A CONVENTION is an event in which meetings are combined with exhibitions.
- A EXHIBITION is an event designed to bring together providers of products, equipment and
services in an environment in which they can demonstrate their products and services to a
group participant in a convention or trade show.
The Role of the convention and Exhibition Industry in the Tourism Industry
The convention and exhibition industry is an exciting and profitable segment of the tourism
industry. A major source of revenue for the tourism industry comes from the meeting,
conventions, and exhibitions segment of the industry. As the tourism industry saw great
increases in expenditures, meetings and conventions and exhibitions experienced great growth
as well. With the many changes the tourism industry has undergone in the past 20 years, the
importance of meetings, conventions and exhibitions has become more recognized. The need to
communicate with one another face to face has been the driving force behind the growth of this
industry.
Components of the convention Industry

There are four major components of the convention of the convention industry namely: planners and
groups they represent, host facilities, services and exhibitors.
Planners are individuals or groups that plan meeting, conventions and exhibitions. Planners are classified
into a number of categories such as corporate meeting planners, association meeting planners and
independent meeting planners. Corporate meeting planners work exclusively for a corporation.
Association meeting planners work exclusively for an association. Independent meeting planners
contract their services to both associations and corporations.
Host Facilities Provide Lodging, meeting rooms and food and beverage as well as a number of other
services for groups attending meetings, conventions or exhibitions. Host facilities include hotels,
conference centers, resort hotels, universities, bed and breakfast inns, etc.
Services refer to individuals and organizations that provide support for meetings, conventions and
exhibitions segment of the tourism industry. Service suppliers include transportation companies,
attractions, tour guide companies and entertainers.
Exhibitors are financially linked with all segments of the meetings, conventions and exhibition industry.
They provide much of the revenue needed for the planners to hold meetings, conventions and
exhibitions. Exhibitors are persons who work for communication director of marketing who is involved
with the corporate exhibit program. The main aim of exhibitors is to introduce their products, both new
and old, to an interested audience.
MEETINGS, INCENTIVES, CONVENTIONS

AND EXHIBITIONS (MICE)
The development of the Philippine convention industry became official government policy in 1976, a
milestone year that marked the establishment of Southeast Asia’s first full-fledged convention center,
the Philippine International Convention Center (PICC); and the creation of the Philippine Convention
Bureau (PCB) as a government corporation dedicated to the promotion of Philippines as a meetings
and convention destination. That same year, the Philippines successfully played host to the
International Monetary Fund - World Bank Joint Conference that signaled the entry of the Philippines
into the world conventions market.
Since then, the Philippines has hosted some of the biggest and most important international and
regional meetings, conferences, conventions, congresses, and events that have made its capital city,
Manila, one of the acknowledged “Convention Cities” of the world.
The Philippine Convention Bureau (PCB) was later reorganized in 1987 to become the Philippine
Convention and Visitors Corporation, now known as Tourism Promotions Board (TPB), in response to
market developments which embraced the new, more specialized, and quality-oriented Incentive
Travel Industry. In recent years, the meetings, conventions, and incentive travel industry evolved into
an even wider representation of several specialized sector of tourism to encompass exhibition and
events. The convention industry now became known by the acronym: MICE, which stands
for Meetings, Incentives, Conventions and Exhibitions/Events.
The Growth of the Meetings, Conventions and Exhibitions Industry

The Growth of meetings, conventions and the exhibition industry has been remarkable. Most of this
development has occurred within the past 2-5 years. This growth has been due to several factors:
meeting planner’s associations, the airline industry, the lodging industry, convention centers,
conference centers, meeting technology and ground handlers.
Meeting Planners Associations
There was unmatched development of the associations connected with meeting planners. These
associations connected with meeting planners. These associations not only grew in numbers but also
expanded the list of services they offered to their members. Majority of these associations increased
their emphasis on education. Other growth factors included the rise of the independent meeting
planners, the increase in the number of women planners, certification and development of standards
and the integration of travel agents into the profession.
ACTIVITY IN CONVENTION CONFERENCE MANAGEMENT
1. In your own understanding define meeting, convention, exhibition.
2. Have you experience attending some Meeting, convention, or exhibition?

If yes, explain what you observe and your experience.
3. Print some pictures of meeting, convention and exhibition event. 1 each

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MODULE TOURISM

Convention and conference management

- A MEETING is a conference, workshop, seminar, or other event designed to bring people

Components of the convention Industry

MEETINGS, INCENTIVES, CONVENTIONS

The Growth of the Meetings, Conventions and Exhibitions Industry

Meeting Planners Associations

2. Have you experience attending some Meeting, convention, or exhibition?

3. Print some pictures of meeting, convention and exhibition event. 1 each

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