Customer Perception Towards Reliance Jio

Customer Perception towards Reliance Jio
Reliance Jio Infocomm Limited, doing business as Jio, is a LTE mobile network
operator in India. It is a wholly owned subsidiary of Reliance Industries
headquartered in Navi Mumbai, Maharashtra that provides wireless 4G LTE
service network (without 2G/3G based services) and is the only 'VoLTE-only'
(Voice over LTE) operator telecommunications company in the country. RJIL is a
subsidiary of Reliance Industries Limited (RIL), India’s largest private sector
company, is the first telecom operator to hold pan India Unified License. This
license authorizes RJIL to provide all telecommunication services except Global
Mobile Personal Communication by Satellite. Company holds Universal Service
License and is the only pan India operator with Broadband Wireless Access
(‘BWA’) spectrum for commercial Long-Term Evolution (LTE) services across 22
circles capable of offering fourth generation (4G) LTE wireless services across
India. Reliance Jio is setting up a pan India telecom infrastructure to provide
fourth generation 4G LTE TDD high speed wireless internet and mobile
communication services. The services were first beta-launched to Jio's partners
and employees on 27 December 2015 on the eve of 83rd birth anniversary of late
Dhirubhai Ambani, founder of Reliance Industries, and later services were
commercially launched on 5 September 2016.
RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22
circles) capable of offering fourth generation (4G) wireless services. RJIL plans to
provide seamless 4G services using FDD-LTE on 1800 MHz and TDD-LTE on 2300
MHz through an integrated ecosystem.
RJIL is setting up a pan India telecom network to provide to the highly under
serviced India market, reliable (4th generation) high speed internet connectivity,
rich communication services and various digital services on pan India basis in key
domains such as education, healthcare, security, financial services, government
citizen interfaces and entertainment. RJIL aims to provide anytime, anywhere
access to innovative and empowering digital content, applications and services,
thereby propelling India into global leadership in digital economy.
During this project my objectives were:
1. To gain familiarity with a phenomenon or to achieve new insights into it,
2. To portray accurately the characteristics of a particular individual, situation or a

group.
3. To determine the frequency with which something occurs or with it is

associated with something else.
4. To test a hypothesis of a causal relationship between variables.
FINDING AND ANALYSIS
Majority of the Reliance Jio customers are satisfied as per satisfaction level of the
network availability.
As per the above research done majority of the Reliance Jio customers are are
neutral as per satisfaction level of the calling quality.
Reliance Jio customers are satisfied as per satisfaction level of the data
connection.
Research done majority of the Reliance Jio customers are very satisfied as per
satisfaction level of the price.
As per the above research done majority of the Reliance Jio customers are
neutral as per satisfaction level of the customer service.
As per the above research done majority of the Reliance Jio customers are
unaware about the future products of Reliance Jio.
CONCLUSION
From the above details, I conclude that Reliance JIO will be going to become a
very successful brand in telecommunication sector & providing customer
satisfaction is to be there main motive. Reliance JIO possesses congestion free &
wide network coverage, attractive 4G schemes & customer services as well as
lifetime roaming free services.
Currently company using fibre optic cable for 4G internet and broadband service.
RJIL is the only company which having presence of 4G service in all 22 circle which
proved it as one of the biggest telecom player since its start-up company.
Company is looking to cover 80% area through it service & looking to increase its
customer base through providing different scheme to its customer.
80% of Reliance JIO users preferred to remain with Reliance JIO and they satisfied
with company’s different offer and services. Reliance JIO is capturing the wide
area of Indian markets increasingly day by day. Hence, these statistics imply a
bright future for the company. It can be said that in near future, the company
will be booming in the telecom industry.

Customer Perception Towards Reliance Jio

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Customer Perception Towards Reliance Jio

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Customer Perception towards Reliance Jio

During this project my objectives were:

1. To gain familiarity with a phenomenon or to achieve new insights into it,

2. To portray accurately the characteristics of a particular individual, situation or a

3. To determine the frequency with which something occurs or with it is

4. To test a hypothesis of a causal relationship between variables.

FINDING AND ANALYSIS

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